Marketing-Community_Relations_and_Student_Marketing by girlbanks


									09/10 Internship and Work-study Program
The University Musical Society (UMS) is a leading multi-disciplinary performing arts presenting organization. While proudly affiliated with the University of Michigan, UMS is a separate non-profit organization that supports itself through ticket sales, individual and corporate contributions, foundation and government grants, endowment income, and proceeds from benefit events. UMS offers approximately 70 performances (September through May) each season by top-ranking international artists including symphony orchestras, dance and theater companies, and a wide array of chamber music ensembles, solo recitalists, jazz artists, world music artists, opera, choral groups, and special attractions performed in several diverse University and community venues. This internship provides experience to students who have an interest in the related fields of arts administration. All interns, whether unpaid or paid as a part of the government work-study program, make a commitment to work an average of ten hours per week. Interns will receive valuable experience and contacts in many fields of the performing arts, and tickets to most UMS performances.


Community Relations & Student Marketing Intern/ Work-Study Student Marketing & Communications Public & Community Relations Manager

SUMMARY DESCRIPTION: Work with the Public & Community Relations Manager and the Marketing Assistant to provide support to the Marketing & Communications Department in the area of community relations and student marketing initiatives. Provide administrative support to the Education and Programming/ Production departments as needed. REQUIRED HOURS: 10-15 hours per week PRIMARY DUTIES:
Community Relations / Marketing Support 1. (60%)

Assist Community Relations Manager in development of special co-promotions, packages, special offers, etc. with businesses in the Ann Arbor area 2. Help staff booths at relevant community events. 3. Coordinate mailings to hotels, organization, etc. regarding specific events – usually 2-3 months prior to events 4. Process ticket donation requests. 5. Make contact and follow up with groups regarding performances of interest – 3 months in advance of performances 6. Update online calendar listings as necessary; add educational events to calendar listings as announced 7. E-Mail Club database management (entering names from Sign-Up sheets into system) 8. Compile marketing materials before each concert for the lobby info table 9. Assist in development of new media marketing initiatives (podcast series, newsletter, blogs, etc) 10. Assist Marketing staff with mailings or other marketing tasks as needed

Student Marketing (20%) 1. Assist in staffing Arts & Eats events, informational booths at student fairs (such as Festifall & the N. Campus Fest), on-site ticket sales, etc. 2. Take posters/flyers or other materials to heavily trafficked campus buildings, dorms, dining halls, libraries, common areas, coffee shops, and other areas that students frequent. (With a focus primarily on North Campus area.) 3. Update displays on campus (Michigan League, School of Music Lower Level) 4. Develop other student marketing initiatives in conjunction with the Student Committee (beg. late Fall ‘08)

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POST (Publicity Operations/Signage Team) (20%) 1. Oversee the POST Volunteer program in the following areas: o Promotion of the program through online sources such as the UMS web site,,, etc. o Work with the Marketing Assistant and Graphic Design Intern on marketing materials for distribution o Maintain volunteer database and sign-up lists; send and respond to all POST emails o Work with Marketing Assistant in requesting comp tickets for volunteers

Specific Qualifications: • Have an interest in the performing arts and/or arts administration and its related fields • Excellent verbal/written communication skills • Be reliable, adaptable, flexible, enthusiastic, and outgoing • Interest in and experience with new media tools (podcasts, vodcasts, blogs) • Required computer skills: working knowledge of e-mail, Internet, Microsoft Word, Microsoft Excel, and Acrobat Reader. Quick to learn new software programs. • Ability to take initiative and work independently • Ability to work in deadline-sensitive environment • Excellent attention to detail and proofreading skills • Knowledge of performing arts and artists • Valid drivers’ license required • Walking and some box lifting will be required Desired Qualifications: • Pursuit of college degree in business, communications, English, or area of fine arts preferred. • Entrepreneurial skills preferred • Willingness to use personal resources and contacts to help promote UMS

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