Four Tips To Help Your Advertising Campaign Negotiation: Have you noticed that some people seem to always get the best deals? Yeah, you pay full price and think you did OK until they show up with the same thing, only they paid several hundred dollars less. What's their secret? They're not afraid to ask for an extra discount. No sirree Bob, you should not be settling on the first price you get from your advertising rep. Even if you're already getting a discount, ask for a bigger one. Ask, ask, ask, and if we may repeat it again, ASK! Short and Punchy: Less is more. In the world of advertising, nothing can be farther from the truth - short and punchy ads are generally more successful than large, elaborate ones. Trimming down on the size and cost of advertising doesn't mean you'll be trimming the results! Exploit the Freebies: Pop quiz, hotshot - can anybody tell me the difference between advertising and publicity? It's in who does the talking. Advertising is basically selling yourself. When someone else is selling you, it's publicity and it generates credibility and interest that you don't want to miss out on. Think about it, my friend - you could be bigger than the Beatles in business terms if you can take advantage of what comes free to you. Do you have some news? Try writing a press release. Write some "how to" articles with a short byline at the end and release them to ezines, magazines, newspapers, and other publishers. Why not promote the product of a non-competitor in return for them promoting yours. You help each other out, and again, everybody wins! If you could get some form of free advertising, your business can really prosper if you play the game the right way. Naturally you'll have to rely on other forms of advertising for a price, but come on, if it's free and can benefit you, why pass it up? Sweeten The Deal: Is your deal too good to pass up? If it isn't, then sweeten it up. Don't get me wrong - I didn't say knock down the prices even lower, because the bottom line is still important. When we say make a better deal, this means making the deal even juicier by satiating the customers' curiosity - enlightening them about things that they may not know yet with little outgoing cost. Add an expiration date. Yeah, an open ended offer encourages procrastination which leads, yep, nowhere. It leads to Nowheresville, USA, but if you take advantage of the expiration date to entice a customer to buy now or pay more the day after, he or she is going to drop everything, pop over at your shop and make that purchase! Good advertising does not necessarily equal expensive and flashy advertising. There are four keys to making your bottom line look more like a top line that has no ceiling, and these are asking for discounts, keeping your ads simple, taking advantage of freebies and improving your offer so that nobody in their right minds would refuse it. Join HRU for programs that focus on triage management, nurses leadership and emergency nurse training. An HRU seminar is a great educational investment for your nursing staff.