(Sample Course Syllabus)

							Journalism 377.1
SPORTS COMMUNICATION
 This course will examine the new world of communication
by focusing on sports. The intention of the instructor is to
look at the converging worlds of journalism, public relations, marketing,
advertising, documentary and fiction as expressed in the new commercial
reality of sports.

 Students will be expected to work on a professional communication
assignment for the Miami Dolphins, develop a paper on a specific sport as
well as follow the conventional readings and lecture format of a college
course.

Readings for the Course

 Students will be expected to read and discuss the following
books during the term:

Holding Court by Chris Gorringe

The Blind Side by Michael Lewis

Invictus by John Carlin

The Big Drop edited by John Long

The Making of the Masters by David Owen

Professional Assignment for the Course

  Students will participate in an assignment from the Miami Dolphins to
build involvement through Facebook and encourage season ticket sales
through digital media. George Torres, Chief Marketing Officer of the Miami
Dolphins, will visit class on March 29 to critique your work.
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Evaluation for the Course

Your grade will result from the following evaluations:

Sports state paper or
semester test                           22%    Due: February 14

Miami Dolphins Presentation:        11%        Due: March 29
Miami Dolphins Portfolio            22%        Due: April 3

Research & Report                       11%     Due: April 17

Take-home Final Exam                    34 %    Due: May 1 noon

 Take-home exam will be given last day.

                          Schedule of Events

January 10          The Marketing Perspective
January 12          Holding Court

January 17          The Artistic Perspective
January 19          The Blind Side

January 24          The Public Relations Perspective
January 26          DVD: The 16th Man

January 31            Invictus
February 2           The Journalism Perspective

February 7           The Big Drop
February 9           The Graphic Perspective

February 14             Semester Test
February 16           Miami Dolphins Brief


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February 21           Dolphins 2
February 23           Dolphins 3

February 28           Dolphins 4
March 1               DVD: Magic and Byrd

          March 6-8 Spring Break

March 13              Dolphins 5
March 15              Dolphins 6

March 20              Dolphins 7
March 22              Dolphins 8

March 27               Dolphins 9
March 29               Miami Dolphins Presentation
                        Freedom Forum

April 3               Open Session—Portfolios due
April 5               The Making of the Masters

April 10              Masters Analysis
April 12              Research

April 17              Sports Trend Forecast

April 19              Report

April 24              Best in Sports Communication
                       Take-Home Exam available