Jeff Gordon Business Card/Sticker Templates Jeff Gordon has joined the Jeff Gordon Marketing MaterialsUsage Restrictions Jeff Gordon Racing, Inc., has approved local council usage of the marketing and promotional items provided through the National Council for Race to Cub Scouting promotions. Councils are not authorized to use any other Jeff Gordon/Jeff Gordon Racing, Inc., images or marks that may be obtained independently of this collaboration. The approved materials may be used to develop localized promotional and recruitment pieces for use by your council (e.g., use of the Jeff Gordon signature and number on Race to Cub Scouting flyers). None of the images may be altered. For example, when using the group photo of Jeff Gordon and Cub Scouts, you must use all of the Cub Scouts, with no cropping out of any person. And, when using the signature and racing number, they must remain together and in the same position as in the file. Use of any Jeff Gordon/Jeff Gordon Racing, Inc., image in ―for profit‖ sale items is not allowed.Jeff Gordon Business Card/Sticker Templates Business Card Template There is something special about business cards. Cub Scouts love to pass them out to their friends. With the Cub Scout business card templates included in this kit, you can create fun ―Race to Cub Scouting‖ business cards that Cub Scouts can use to recruit their peers! Simply customize the template with the date, location, and time of the Cub Scout roundup. Many packs have had success offering incentives for each card that is returned to the roundup, redeeming it for pinewood derby kits, patches, or other recognitions. The recruiting card templates included with this kit are designed to be used with Avery business card stock 5371. You can customize these templates or create your own using the stock of your choice. Instructions 1. Insert the Race to Cub Scouting Resources disk into the computer’s CD drive. 2. On the CD, double-click on the Word documents folder. 3. Select and open the Cub Scout business card template. 4. Customize the template with the name, time, date, and location of the event, adding any additional information required. 5. Print the cards on a printer using the correct label stock following manufacturer’s instructions. Sticker Template It’s no secret that children love stickers. With the Cub Scout recruiting sticker templates included in this kit, you can create fun ―Race to Cub Scouting‖ stickers with the date, location, and time of Cub Scout Round-Ups. Use Avery label stock 5263, or create your own templates using the stock of your choice. Instructions 1. Insert the Race to Cub Scouting Resources disk into the computer’s CD drive. 2. Open the CD and open the Word documents folder. 3. Select and open the sticker template you want. 4. Customize the template with the time, date, and location of the event, adding any additional information required. 5. Print the labels on a printer using the correct label stock following manufacturer’s instructions. Important: Some children may not want to have stickers applied to them. Ask your volunteers not to place recruiting stickers on the children. Distribute stickers with the paper backing so the children may choose whether or not to apply them.Cub Scout Round-Up Sticker Templates It’s no secret that children love stickers. With the Cub Scout recruiting sticker templates included in this kit, you can create fun ―Race to Cub Scouting‖ stickers with the date, location, and time of Cub Scout Round-Ups. Use Avery label stock 5261 or 5263, or create your own templates using the stock of your choice. Instructions 1. Insert the Race to Cub Scouting Resources disk into the computer’s CD drive. 2. Open the CD and open the Word documents folder. 3. Select and open the sticker template you want. 4. Customize the template with the time, date, and location of the event, adding any additional information required. 5. Print the labels on a printer using the correct label stock following manufacturer’s instructions. Important: Some children may not want to have stickers applied to them. Ask your volunteers not to place recruiting stickers on the children. Distribute stickers with the paper backing so the children may choose whether or not to apply them.
Business Card Templates There is something special about business cards. Cub Scouts love to pass them out to their friends. With the Cub Scout business card templates included in this kit, you can create fun ―Race to Cub Scouting‖ business cards that Cub Scouts can use to recruit their peers! Simply customize the template with the date, location, and time of the Cub Scout roundup. Many packs have had success offering incentives for each card that is returned to the roundup, redeeming it for pinewood derby kits, patches, or other recognitions. The recruiting card templates included with this kit are designed to be used with Avery business card stock 5371. You can customize these templates or create your own using the stock of your choice. Instructions 1. Insert the Race to Cub Scouting Resources disk into the computer’s CD drive. 2. On the CD, double-click on the Word documents folder. 3. Select and open the Cub Scout business card template. 4. Customize the template with the name, time, date, and location of the event, adding any additional information required. 5. Print the cards on a printer using the correct label stock following manufacturer’s instructions. Press Release Strategies The media can be very helpful in building awareness of your Cub Scout roundup efforts. In this section, you’ll find tips and ideas for building coverage of your event, guidelines for developing press releases, and customizable templates for unit, district, or council recruiting events. Tips and Ideas for Building Media Coverage 1. Target your audience. Make a list of the best media outlets to help you reach the parents of Cub Scout–age youth in your community. 2. Develop a media contact list. Always send your media releases to a specific person. Develop a list of reporters and editors who cover events like yours. Find the best contact person by reading the newspaper or paying attention to radio and television broadcasts. Make a note of the reporters who cover Scouting-, youth-, family-, or community-related issues. If you are still unsure of the appropriate contact person, call and ask. Include the following information for your media list: • Name of assignment editor(s) • Name of reporter(s) • Phone number • Fax number • E-mail address 3. Develop a news release. Remember that reporters are busy people; therefore, a one-page press release about your roundup would be ideal. 4. Grab their attention. Choose a catchy, easy-to-read headline for your news release. 5. Include all the pertinent details. Be sure your release includes the who, what, where, why, when, and how of your event. 6. Tell them who to call. Include the name and phone number of the contact person so the reporter can follow up. 7. Proofread your release. It is important that at least two pairs of eyes look over the advisory to ensure it’s accurate and free of grammatical errors. 8. Timing is everything. Your release should be distributed to local media outlets at least a week before your event. Releases for weekly publications should be sent at least two weeks early. If you are unsure of how much time your local newspaper or radio or television station will need, simply call and ask. 9. A picture is worth a thousand words. Photos are an excellent way to tell your story. Choose fun action shots that best depict Cub Scouting in your community. 10. Always say thank you. Always send a brief thank-you note to the reporters and editors telling them how much you enjoyed working with them. Press Release Templates Use the following template to develop press releases for your community. Press Release Template For Immediate Release (Contact name(s)) (Contact phone number) Join the Fun! Join Cub Scouting! (CITY, state)—Cub Scouting wants you! Now is the time to join the fun and excitement of America’s foremost youth program for boys—Cub
Scouting. A sign-up night will be held at (time) on (date) at (location). Fliers with additional details will be distributed at school. Designed for boys ages 7 to 10, Cub Scouting combines outdoor activities, sports, academics, and more in a fun and exciting program that helps families teach ideals such as honesty, good citizenship, and respect. The Boy Scouts of America is composed of more than 1.27 million volunteers working together for the sole purpose of helping its more than 3 million youth succeed in life. For more information (contact name, title and phone number.) ###