Docstoc

marketing_5

Document Sample
marketing_5 Powered By Docstoc
					Business, Marketing and Technology Department
DRAFT 2/21/2008

Curriculum Renewal Charge Statement
Charge: The purpose of the Lakeville 9-12 Business, Marketing and Technology Curriculum Renewal Committee is to: • Assess the current Business, Marketing and Technology curriculum • Design an updated comprehensive curriculum to best meet the needs of our students • Develop essential learnings based on state and national standards, and Business, Marketing and Technology curricular best practices. • Recommend resources to support our district goals. Rationale: The Lakeville Area Public School District requires a clear, comprehensive Business, Marketing and Technology curriculum that provides the foundation for work and college readiness. Results Desired: The 9-12 Business, Marketing and Technology Curriculum Renewal Committee’s goal is to construct a Business, Marketing and Technology curriculum that includes the following characteristics: • Develop comprehensive curriculum to meet the needs of both college-bound and workplace students through a variety of course offerings • Provide relevance and validity to the curriculum by aligning with district, state and national standards • Offer students the chance to meet required state standards through the Business, Marketing and Technology Department o Art (ex. advertising, desktop publishing, printing design, web design) o Economics (ex. business economics, AP Micro) o Business Math (ex. accounting, personal finance, consumer math) o Business Communications (ex. resumes, letters, memos, e-mentorship, multimedia presentations, research) • Reinstate concurrent enrollment in our college level courses Scope of Responsibility: The committee will be responsible for determining a 9-12 Business, Marketing and Technology curriculum by: • Reviewing current curriculum data; including teacher input, student and parent surveys, and state and national employment outlook • Evaluating the strengths and weaknesses of the current curriculum • Investigating student needs based on local, state, and national standards • Developing a Business, Marketing and Technology curriculum that best meets student needs • Recommending resources that support the desired curriculum

ISD 194 – Lakeville North and South High School Grades 9-12

1

Business, Marketing and Technology Department
DRAFT 2/21/2008 Level of Authority: A recommendation will be forwarded to the Director of Teaching and Learning Services. The recommendation then goes to the Superintendent’s Cabinet, the Curriculum Advisory Council, and the School Board for action. Communication Protocol: The Renewal Committee will communicate the committee’s progress with the Director of Teaching and Learning Services on a continual basis. Membership: The Renewal Committee consists of the following: Business, Marketing and Technology Instructors: Pat Kittock, LNHS Ann Myers, LSHS Cindy Nolan, LNHS Pat Petersen, LSHS Mike Zweber, LNHS Advisors: Carol Clark, District Career and Technology Education Coordinator Barbara Knudsen, Director of Teaching and Learning Services Resources Needed: • • • • • • • • • Committee members’ time and energy Information on best practices Information and presentations by textbook vendors Curriculum Information from other school districts Registration for attendance at state and national conferences Substitute costs Curriculum development/writing time/compensation Membership to state and national professional organizations Additional fees

ISD 194 – Lakeville North and South High School Grades 9-12

2

Business, Marketing and Technology Department
DRAFT 2/21/2008

Curriculum Renewal Timeline
November 2007 Meet = 11/27/07 Form Steering Committee Meet = 12/12/07 Meet = 12/19/07 Set/Draft Timeline Draft Charge & Mission Statements Survey current Bus/Mkt Teachers in MN Collect data from STEM, National and State standards Discuss Best Practices Meet = 1/10/08 @ LNHS 1/14/08 = Mike Z. and Ann M. attend Principal’s mtg. (to discuss possible changes to the POS) Finalize Timeline Finalize Charge Statement Finalize Mission Statement Summarize Data Collected Organize Best Practices 1/22/08 = Start Survey (Parent and Student) 1/25/08 = Meeting @ LSHS 9 am-11 pm – Room B103 Finalize Best Practices Finalize Position Paper Start PowerPoint for CAC 1/31/08 = Survey Ends (Parent and Student) Meet = 2/1/08 @ LSHS 8 am -3 pm – Community Room Finalize items for CAC 2/5/08 = CAC Meeting @ D.O. – 4 pm 2/6/08 = MDE Pathways Conference (Ann and Carol) 2/14/08 = Meeting @ LNHS 11 am – 3 pm – Room 113 Finalize Position Statement 2/14/08 = Attend Tech Prep College Credit Meetings 2/20/08 = All paperwork to board 2/26/08 = Attend Board Mtg. Meet to develop possible course offerings Analyze all data Meet to develop possible course offerings 4/18/08 Attend MBEI (Minnesota Business Educators Inc.) Conference CTE Advisory Committee Mtg. Provide Curriculum Advisory Committee update Provide School Board update Meet to develop Course Descriptions for POS CAC and Board BMT Curriculum approval Submit Course Descriptions for POS 10/14/2008 = Recommend High School POS to Board Essential Learnings Curriculum Writing Master Map Development Order student materials and teacher resources Implement New Business/Marketing Curriculum December 2007

January 2008

February 2008

March 2008

April 2008

May 2008 Summer 2008 September 2008 October 2008

November–May 2008

Summer 2009 September 2009

ISD 194 – Lakeville North and South High School Grades 9-12

3

Business, Marketing and Technology Department
DRAFT 2/21/2008

Curriculum Renewal Position Statement
Best Practices
Business, Marketing and Technology Curriculum Best practice for the school’s business department should contain the following: • • Project and Problem-Based Learning. Each course is composed of projects that challenge students to put the course content into action. Program-Wide Project. Each of the courses preceding a capstone course includes part of a program-long project. For example, students nearing the end of the Business Economics course learn how to use a decision matrix and business feasibility study to select a business idea from a list generated in the previous course, Principles of Business. Capstone Course. In Business Strategies, senior-level student teams use the knowledge and skills gained in all of the previous courses to implement their new business idea. Observational Internship. Each student has the opportunity to see business in action. Observing a senior-level business executive not only puts coursework into action, it can create a visual career goal for students.

• •

Source: MarkED – Best Practice (http://www.mark-ed.org/2.0/Joomla/index.php?option=com_content&task=view&id=44&Itemid=56)

Comprehensive Business Education Program Content Model

Source: National Business Education Association

ISD 194 – Lakeville North and South High School Grades 9-12

4

Business, Marketing and Technology Department
DRAFT 2/21/2008

Standards
National Business Education Standards Students should be able to: • • • • • • • • • • • • Function as economically literate citizens in domestic and international venues Develop a sensitivity to personal, societal, and governmental responsibility in the economic system Understand how businesses operate Demonstrate the interpersonal, teamwork, and leadership skills needed to function in diverse business settings Develop an awareness of career opportunities and the lifelong learning skills that will enable students to become employable in a variety of business careers Select and apply technology tools for making personal and business decisions Communicate effectively as writers, listeners, and speakers in diverse social and business settings Understand how accounting procedures can be applied to decision about planning, organizing, and allocating personnel and financial resources Understand principles of law as they apply to personal and business settings Appreciate the value of the entrepreneurial spirit, both in the small business and the corporate environment Understand that the various functions of a business are not separate but are interrelated, and that each one impacts the others Apply the critical-thinking skills needed to function in students’ multiple roles as citizens, consumers, workers, managers, business owners, and directors of their own economic futures

Source: National Business Education Association (http://www.nbea.org/curfbes.html)

National Marketing Education Standards Students should be able to: • • • • • • Recognize the customer-oriented nature of marketing and analyze the impact of marketing activities on the individual, business, and society. Analyze the characteristics, motivations, and behaviors of consumers. Analyze the influence of external factors on marketing. Analyze the elements of the marketing mix, their interrelationships, and how they are used in the marketing process. Analyze the role of marketing research in decision marketing. Describe the elements, design, and purposes of a marketing plan.

Source: National Business Education Association (http://www.nbea.org/curfbes.html)

ISD 194 – Lakeville North and South High School Grades 9-12

5

Business, Marketing and Technology Department
DRAFT National Technology Education Standards Students should be able to: • • • • • • 2/21/2008

Use Creativity and Innovation - Students demonstrate creative thinking, construct knowledge, and develop innovative products and processes using technology. Communicate and Collaborate - Students use digital media and environments to communicate and work collaboratively, including at a distance, to support individual learning and contribute to the learning of others. Research and apply Information Fluently - Students apply digital tools to gather, evaluate, and use information. Think Critically, Solved Problems & Make Decisions. - Students use critical thinking skills to plan and conduct research, manage projects, solve problems and make informed decisions using appropriate digital tools and resources. Understand Digital Citizenship - Students understand human, cultural, and societal issues related to technology and practice legal and ethical behavior. Use Technology Operations and Concepts - Students demonstrate a sound understanding of technology concepts, systems and operations.

Source: National Educational Technology Standards (NETS) (http://www.iste.org/Content/NavigationMenu/NETS/NETSforStudentsStandards2007.doc)

ISD 194 – Lakeville North and South High School Grades 9-12

6

Pat Kittock, LNHS Ann Myers, LSHS Cindy Nolan, LNHS Pat Petersen, LSHS Mike Zweber, LNHS
Advisors: Carol Clark, District Career and Technology Education Coordinator Barbara Knudsen, Director of Teaching and Learning Services

Charge: Charge Rationale Results Desired Scope of Responsibility Timeline Best Practices Standards
Assess the current Business, Marketing and Technology curriculum Design an updated comprehensive curriculum to best meet the needs of our students Develop essential learnings based on state and national standards, and Business, Marketing, and Technology curricular best practices. Recommend resources to support our district goals.

Results Desired:
Rationale:
The Lakeville Area Public School District requires a clear, comprehensive Business, Marketing and Technology curriculum that provides the foundation for work and college readiness.
Meet the needs of both college-bound & workplace students Align with district, state and national standards Offer students the chance to meet required state standards
Art (ex. advertising, desktop publishing, printing design, web design) Economics (ex. business economics, AP Micro) Business Math (ex. accounting, personal finance, consumer math) Business Communications (ex. resumes, letters, memos, e-mentorship, multimedia, research)

Scope of Responsibility:
Review current curriculum data Evaluate the strengths and weaknesses Investigate student needs Develop curriculum that best meets student needs Recommend resources that support desired curriculum

Reinstate concurrent enrollment in our college level courses

November 2007 Dec–Jan 2008 February 2008 April 2008 May 2008 Summer 2008

Formed Steering Committee Gathered Primary & Secondary Data 2/26/08 = Attend School Board Mtg. CTE Advisory Committee Mtg. Provide Curriculum Advisory Committee Update Provide School Board Update Develop Course Descriptions for Program of Studies

September 2008 Request Approval of B.M.T. Curriculum Submit Course Descriptions for Program of Studies October 2008 Nov–May 2009 Recommendation of High School Program of Studies to School Board Essential Learnings Curriculum Writing Master Map Development Order student materials and teacher resources

Best Practices:
A school’s business department should contain the following:

Summer 2009

Project and Problem-Based Learning Program-Wide Project Capstone Course Observational Internship
Source: MarkED – Best Practice

September 2009 Implement New B.M.T. Curriculum

1

•Gathering Data from other Business & Marketing Programs •Researching Best Practices & State, National Standards •Surveying Students, Teachers, Parents, and Business Leaders
http://www.zoomerang.com/survey.zgi?p=WEB227DKT9GQNY

to tour our BMT area
Tuesday, March 4 LNHS 10:00-11:30 LSHS 12:00-1:00

•Analyze the Data from the Survey •Analyze Secondary Research
Best Practice: 11 Standard Content Areas Taught in a Quality B.M.T. Curriculum Source: National Business Education Association

•Update the School Board on our Progress •Develop Course Offerings

2


				
DOCUMENT INFO
Shared By:
Categories:
Stats:
views:4
posted:10/21/2009
language:English
pages:8