Iittala Brand Guide. Join the movement by 3WB757y


									”Alvar Aalto & Kaj Franck –
Masters of Everyday Design”


                        Iittala Brand heritage
                           Anu Hännikäinen
                                iittala as
 Where it all started.

 Our roots date back to 1881 when
 the glass factory in Iittala was
 established by P.M. Abrahamsson.

 All essentials were close at hand.
 Wood, water and sand were our

 Today Iittala is a leading
 Scandinavian design brand from
Our rich design heritage

 Iittala’s breaktrhough started with the
   early years of functionalism in 1930s
           The iconic Aalto Collection was
             created in 1936 – will turn 75 in
           The oldest product still in
             production: Aino Aalto from 1932.
           In 1950s and 60s Iittala designers
             Kaj Franck, Alvar and Aino Aalto,
             Tapio Wirkkala and Timo
             Sarpaneva won tens of prizes in
             Milan Triennials – in 1951 Wirkkala
             got three out of six Grand Prixs.
           We keep our classics alive by
             intoruducing annually new colours in

Anu Hännikäinen
Our succes is based on heritage,
functional design and consumer understanding
 In 2003 Iittala moved beyond being just a glass company to an interior design
   brand. Iittala is a concept brand working with several different materials.

 Today, the success of Iittala is based on strong craftsmanship, cooperation with
   innovative designers and a deep understanding of our consumers’ behavior.

 Our internationally renown designers – e.g. Antonio Citterio, Alfredo Häberli,
   Oiva Toikka, Harri Koskinen, Anu Penttinen – shape the Iittala future.
       E.g. Harri Koskinen received the biggest design prize of the world, the
        Torsten and Wanja Söderberg prize in Gothenburg in 2009.

Anu Hännikäinen
Our design philosophy.
What makes an object Iittala?
Thinking behind each object. End user experience.

It lasts like Iittala
 Iittala objects are iconic and timeless. They are
    forever relevant and stand the test of time because
    of design foresight and understanding of human
It feels like Iittala
 Iittala objects raise curiosity, they invite to touch and
    to use. They are pleasing to human senses due to
    shape, materials and the use of harmonious colours.
It works like Iittala
   Iittala objects are natural and easy to use. They
    perfectly fit the task and let the end user decide the
    use. Functional & combinable with each other and
    other objects in the home. Multifunctional.

Alvar Aalto collection
since 1936.
Aalto anniversary 2011.

Anu Hännikäinen
Alvar Aalto collection.
 Alvar Aalto (1898-1976) is known as the father of modern architecture and Scandinavian
    design. Aalto created his own unique style of architecture and design inspired by nature.
    He thought good design should be part of everyday life – and this can be seen in his
    carefully considered works which delight their users from one day to the next. Alvar Aalto
    never specified how the pieces he designed were to be used, he wanted their users to
    decide for themselves.

 Nature played an important role in Alvar Aalto’s life and as a source of his creativity. The
    freeform, undulating shapes of the objects in the Aalto collection are like the Finnish
    landscape with its thousands of lakes – beautiful, alive and untamed. Glassblowers at the
    Iittala glassworks still sensitively blow the legendary vases in which variations on a single
    theme and organic shapes give the user the freedom to decide how they are to be used.
    Different interpretations of the now familiar shape in new colours and materials extend
    the growing Alvar Aalto Collection while remaining true to his original design philosophy.

Anu Hännikäinen
Alvar Aalto collection.
Since 1936.
 The Aalto vase is an internationally renowned Finnish design icon and the heart of the
    Alvar Aalto collection.

 The organic shape was the work of world famous architect and designer Alvar Aalto in

 All Aalto vases are mouth blown at Iittala, in Finland. Blowing one vase takes seven
    glassblowers working together seamlessly.

 The shape of the Aalto vase was drawn from the shoreline of Finland’s thousands of
    lakes. Aalto wanted to retain the link between man and nature.

 His philosophy was that users should be free to decide for themselves how the piece
    was to be used.
        The original Alvar Aalto collection did not only contain vases but objects that
         could be used in a variety of everyday contexts, as a tray, a fruit bowl, a plant
         pot or to store bits and bobs.

 The Savoy shape of the Aalto vase is an EU trademark registered to the Iittala Group.
Anu Hännikäinen
 Alvar Aalto collection.
 The Savoy design is born.
 Alvar Aalto's first sketches for the vases were
  jokingly named "Eskimo woman's leather
  trousers". Curved, asymmetric and freely
  meandering shapes deviated from the
  symmetrical shapes of traditional glass design.

 The vases created following the Eskimo
  woman’s leather trousers design were first
  displayed at the Paris Exhibition in 1937. The
  collection featured about ten different objects,
  from a shallow dish to a vase a metre high.

 These successful vases were obtained for the
  Savoy restaurant in Helsinki, when Aalto was
  responsible for the interior design in 1937. Later
  the most popular model (product number 9750)
  became known as Savoy.

 In the history of the Finnish art industry Aalto’s
  Savoy or the Aalto vase represents an attempt
  at new unusual design. Today it is one of the
  internationally best known pieces of Finnish

 Anu Hännikäinen
Heritage. Our designers.
Kaj Franck Centennial
 Kaj Franck had an extreme yet rational
  design philosophy based on three
  familiar basic shapes
      A circle
      A square
      A rectangle
 Franck believed objects should be
  multi-functional and combinable.

 Together with Kaj Franck, Aino and
  Alvar Aalto believed objects should be
  essential, crafted, beautiful, useful and
  democratically available to all.
 Aino and Alvar Aalto believed design
  should be humanising, and refused to
  show how their objects should be used
  – ”The end user decides the use”.
Teema 1952 and Kartio 1958.
The secret behind their popularity.

•   Essential and necessary
          • Designed around consumers’ real needs, only essential objects
•   Timeless
          • For every day use and special occasions. Changing with lifestyles,      habits and
              culinary trends. Living with the seasons, through the different stages of life (from
              singles to families, passed on from one generation to the next). The design with its
              clean lines never becoming boring and never going out of fashion.
•   Versatile
          • From oven to table (Teema)
          • Stackable, space-saving, one object – many uses.
          • A range from which everyone can pick their favourite to suit their own needs.
•   Classics of the Finnish table
          • Revolutionary design in the 1950s, still delight the eye and the senses. Clean,
              uncompromising design, a lifelong friend. Low collectability threshold, easy to
•   Colours
          • A wide colour scheme enables restrained as well as colourful and personal table
              settings, colour can also be used to emphasise different seasons.
Anu Hännikäinen
Iittala offers best Finnish design
for the home
• In1930s Iittala made the transition from traditional,
  decorative dinner sets to simple, multifunctional
  functional Scandinavian design.

    Kilta 1952 = Teema 1981        Teema 2010
   Mix and match principle
         Iittala items can be combined with each
          other easily – or with your old items
         Combinability offers Iittala consumers
          endless possibilities to make their own
          combinations – to be the final designers.

   Iittala design is so timeless you never want to
    throw it away.

   Things with a thought
           We can do with less items when the items
              are thought through in form, function and
Anu Hännikäinen
Iittala colour scheme 2011.

 Pale blue/

 Rio brown
 (new colours!)


Iittala in essence.

 Timeless design and future classics with stories behind.
    Multifunctionality, strong heritage and craftsmanship.
   Products for everyday life at home, more specificly for the
    kitchen and livingroom
   Products for all lifestages
        Moving away from home
        Settling down
        Building new homes
 Gifting
        Wedding
        Birthday
        Something special for someone special
 Inspiration for creating a special everyday
 Timeless design with a thought

                  Just mix and match

Anu Hännikäinen

Anu Hännikäinen

              Just mix and match
    Timeless designs with a thought

                                                                       Birds by
Aino Aalto      Aalto     Aarne Kilta/        Kartio   Sarpaneva        Toikka       Kivi       Tools     Origo
  1932          1936      1948 Teema          1958       1960            1972       1988        1998      1999

 Some future classics:

    Collective        Essence   Inspired by      Taika     Birds by     Fireplace    Vitriini   Korento
     Tools             2001        Aalto         2007      Penttinen      2008       2010        2011
      2000                         2006                      2008
    Anu Hännikäinen
        The beauty lies within simplisity!

Thank you!

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