Product Branding Assignment: You and a partner will create your own brand for a product of your choice. Determine each of the following in order to plan an effective brand. Type your brand decisions and print when complete. All drawings need to be in color and included or stapled to your brand decisions. 1. Name and Logo Create a name and design a logo for your brand. 2. Type of Brand Determine if your brand is a corporate, product, or private brand. Explain how you know this. 3. Brand Strategy Explain which brand strategy you will use: simply brand positioning, brand extension, brand licensing, or co-branding. Explain how you plan to implement this strategy and why you chose it. 4. Internet Explain how you will use the Internet to increase your web presence. 5. Employees Explain how your employees will be the “face” of your company. What do they need to do/wear? 6. Trade Character Design a trade character to represent your brand.
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