social media

							Connecting the police
and the public – the role
of social media
DCC Gordon Scobbie – Tayside Police
Nick Keane – National Policing Improvement Agency
Q: How do we close down Facebook?




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Introduction

" The Police have much to learn about Social
Media and the quickly shifting communications
of today. The power of this kind of media is not
          well understood and less well managed."
                                  HMIC: Review of the August 2011 disorder




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Quick overview

1   -   Global use of social media
2   –   Media and communications
3   –   Social media and disorder
4   –   Responding to social media




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1 – Global use of social media




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The emergence of mobile



High
Capability




   Low                            High
                                  mobility



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Facebook’s growth

                                                                              800 M
    550M


    500M                     More than 800 million users
    450M                     Across 70 Different Languages
    400M


    350M
                                                             Mother joins Facebook
    300M


    250M
                                       Facebook becomes
    200M                               available internationally
    150M       Facebook
    100M       Open Registration
     50M


     0M




                            2007                  2008               2009      2011
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What links these four incidents?




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2 – Social Media – engagement and communications




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They use it post what they’ve witnessed




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They use it to say that they don’t feel safe




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3 - Social media and disorder




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What have we learned from the English disorders?




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Police users have benefitted




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4 – Responding to social media

•Offensive content – DPP Guidance

•Officer’s personal use – HMIC review




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Reach of UK Forces accounts

                                  339, 359 Fans




                                  744.064 Followers




                                  1575 in their circle

                                  Analyis by Ian Shearman, Norfolk
                                  Constabulary




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ACPO paper



                                  Keeping up
                                  Joining up
                                  Leadership




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Police use of social media




                                  Intelligence           Investigation




                                            Engagement




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Key issues


   • A governance structure which takes into account the
     interdependencies

   • Clarity around the legal framework
    - ethical oversight

   • Technology costs and procurement

   • Role of College of Policing, Government ICT Company &
     PCCs

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A magazine is an i-pad that doesn’t work –
3.5 million views




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Connecting the police
and the public – the role
of social media
DCC Gordon Scobbie – Tayside Police
Nick Keane – National Policing Improvement Agency