Cover Letter Resume Workshop

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Cover Letter Resume Workshop Powered By Docstoc
					Allan Rodgers, MBA, MEd
Associate Professor, Business
Vermont Technical College

Cover Letter & Resume Workshop
January 11, 2011
 What do employers want?
 How to create a resume
 How to write a cover letter
 Hints and tips

What Do Employers Want?
   In a survey of 125 Vermont leaders, essential missing skills
    among employees include
      Communication
      Teamwork/Team building               Candidates
      Work Ethic                        should highlight
      Basic Computer                       these skills
      Multi-tasking                         wherever
      Basic reading, math, writing          possible.
      Conflict Management
      Project Management

How to create a resume
A resume…
   Should help get an interview
   Serves as a personal advertisement
   Is an introduction
   Can save you and an employer time
   Helps you and an employer plan an interview
   Can give you a competitive advantage if done well
   Should be customized to the job

How to create a resume
Step One: Inventory your
 Don’t try to compose
  perfectly “on the
 Plan to list more assets
  than you may need for
  any one specific job
 For each applicable job,
  list your Responsibilities,
  Skills, Accomplishments,
  and Knowledge.
How to create a resume
1.                2.
2.                3.
3.                4.

     1.                2.
     2.                3.
     3.                4.
     4.                     6
Assets Inventory
 For accomplishments, use action verbs…
  reorganized, reduced, expanded,
  supervised, planned, coordinated
 For skills, avoid generalizations…be
  specific…avoid pronouns – I, we, etc.
 In all cases, be specific, e.g.,
    “Planned and implemented new inventory
     control system, saving $10,000 per year.”

Asset Inventory
   Education
       State each degree earned
       Record dates in worksheet
       List majors, minors, dissertations if applicable
       If attended, but no degree, list name of college
       If currently enrolled, list with expected completion date
       List any job-related training
       List any special skills
       No need to list high school if attended college

Asset Inventory
 Home duties –list any responsibilities, skills,
  accomplishments, knowledge…e.g.,
  designed and built home addition
 Hobbies - list any responsibilities, skills,
  accomplishments, knowledge…e.g., won
  state bowling championship
 Associations/Professional affiliations
 Publications

Writing your resume:
Match your assets with the job

                 Resume Content

     Asset                        Job
     Inventory           Requirements
Writing your resume:
Match your assets with the job
   Go to the job description and highlight every
    descriptive word:
   “Wanted: Energetic, people-oriented sales person
    for small retail operation …”
   Now, go to your inventory assets and highlight
    matching or similar words
   Expect to write several drafts of your resume!
   Expect to write adapt or re-write your resume for
    every job or opportunity.

Resume Formats

Format          Style                Good For              Avoid
Chronological   Lists                Shows career path     If there are
                employment &         Conventional fields   employment gaps
                education            Ease of reading       Job changers
                newest to oldest     Easy organization
Functional      List most            Shows strength &      If you want to
                relevant             skills                show growth &
                functions first      Brings important      development
                                     older skills to top
Other           Customized for       Focusing on           If unable to spend
• Combination   specific job title   functional needs of   time researching
• Targeted      or job               one job               company/job
• Keyword       description

10 seconds…
the time recruiters spend
screening your resume for the
first time.
What’s in a resume?
1.   Contact information
2.   Career Objective
3.   Summary of Qualifications
4.   Work Experience
5.   Education, training, professional development
6.   Licenses & certifications
7.   Associations & professional affiliations
8.   Publications
9.   Other skills
1. Contact Information
              John Smith
          99 Greenfield Drive
           Stowe, VT 05672
            (802) 777-5555
                       Do you have a
                      professional email

2. Career Objective
 Career Objective: Management position in
                 retail sales

                           Be concise!
                  It’s okay to have short and
                      long term objectives.
                 Avoid a career objective that
                 simply copies the job opening

3. Summary of Qualifications
  Energetic, motivated, quick learner who
       enjoys working with the public.
  Adept at computer and telephone sales.

                         This can and should
                         change for each job.

4. Experience
A. Chronological                    B. Functional
1. Job (newest date)                 Retails Skills
        Accomplishment                    Managed 4 employees
        Accomplishment
        Accomplishment                Computer Skills
2.   Assistant Sales Manager               Updated pricing system
        Managed 4 employees
                                       Inventory Skills
        Updated pricing system            Reduced excess inventory by
        Reduced excess inventory           20%
         by 20%

5. Education
 Most recent degree
 Certifications

Other Resume Areas
6.   Licenses & certifications
        Microsoft Certified
7.   Associations & professional affiliations
        Member: Greater Boston Retail Association
8.   Publications
        “Selling to Minorities,” Journal of Marketing,
         June 2009
9.   Other skills
        Developed personal website
Resume Do’s & Do Not’s
Do                                  Do Not
 Check spelling, grammar,          X Use abbreviations or acronyms
    typos                           X Include references
   Use 8 ½ x 11 white paper        X Mention salary expectations or
   Use generous margins              wage history
   Use one font – easy to read     X Use “I”
    (Times or Arial, e.g.)          X Include a photograph for most
   Use 12 size font                  resumes
   Stick to one page if possible   X Use a cursive or fancy
                                      style font

How to write a cover letter
Types of cover letters
  Type of Letter   Description
  Application      Answers a specific job ad;
                   Focuses on matching your
                   qualifications with specific job
  Cold Contact     Sent to employer without specific job
                   Match your qualifications with
                   perceived needs of employer based on
  Referral         Usually sent from leads provided by
                   Mentions person who provided
                   company information

What’s in the cover letter?
 Paragraph 1: Why are you writing & how you
    heard of the opening or company (or
    person referring you)
 Paragraphs 2 (&3): What you have to
    offer…demonstrate you understand the
    needs of the company…state how you meet
    those needs
 Paragraph 4: Say something positive about the
 Paragraph 5: Thanks… how will you follow up
Cover letter tips
  Use a person’s name (may require calling)
  Highlight most relevant background
  Use key words for scannable letters &
  Use same paper, font, format as resume
  Keep it to one page
  No typos, errors, etc.
  Keep a copy


Thank you and good luck!

For additional help, contact your
local Vermont Department of Labor


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