CONTENT, CONTENT, CONTENT Doing the most good through new media WHY? When asked to respond to “The Salvation Army” 90% said Ringing Bells & Kettles 60% said Thrift Stores & Trucks 40% said Disaster Response Richards Group Independent Survey TRADITIONAL MEDIA Using TV, Radio & Newsprint to talk to the public. Traditional TSA Media Public Traditional Media Print (Newspaper/ Magazine) The Newspaper is now ancient technology, usually the last to report, and is often a single read before discarding or recycling. Most magazines have direct target audiences with strict demographics, that determine content, advertising, and revenue. Traditional Media Broadcast Radio Broadcast Television Both have heavy commercial ties, and are governed by target audiences. TV networks have a six million household threshold for production. WHAT IS NEW MEDIA? Primarily, Internet and mobile-based methods of sharing information among many demographics. The term most often refers to activities that integrate technology, telecommunications and the output of text, video and audio files. NEW MEDIA New media is talking directly to the public. Traditional TSA Public Media SOCIAL MEDIA – Blog Twitter – Facebook YouTube – Flickr eNews – Flip Video Animoto – Google Slide – Delicious Reciprocal Links – Podcast Web There are guidelines! Outcomes • Greater outreach • Increased support • Fast reaction • Listen, Track & Respond • Increase attention & support of topics for every new media outlet, especially during crisis events and disasters. www.youtube.com/salvationarmytoday SO WHAT’S NEXT? Content, Content, Content. Help Us with Content •Do you have something useful to share? •Are you prepared to share something you feel passionate about? Help Us with Content 5 Core Values 1 Passionate 2 Compassionate 3 Brave 4 Uplifting 5 Trustworthy Help Us with Content • Exposure to unique programs that raise awareness by a passionate public. • Attract compassionate donor interest, and future grant/foundation funding opportunities. • Life changing stories of bravery and trustworthiness. • Miracles on the streets that will uplift a community. Help Us with Content •You can protect an individual. •There are many ways to share your content. Help Us with Content • Salvation Army Today • Southern Spirit TV • Southern Spirit Online • The Daily Cup • The National Blog • Toolbelt • Podcasts Help Us with Content Communications_Bureau/USS/SArmy Questions?
Pages to are hidden for
"ChrisPriest NewMedia061812"Please download to view full document