ChrisPriest NewMedia061812 by 4Kgvgtn

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									CONTENT, CONTENT, CONTENT

Doing the most good
through new media
                WHY?
When asked to respond to “The Salvation
Army”

   90% said Ringing Bells & Kettles
   60% said Thrift Stores & Trucks
     40% said Disaster Response

             Richards Group Independent Survey
   TRADITIONAL MEDIA
Using TV, Radio & Newsprint to talk to the public.




                     Traditional
     TSA            Media            Public
Traditional
   Media

   Print
 (Newspaper/
  Magazine)
The Newspaper is now ancient
technology, usually the last to
report, and is often a single read
before discarding or recycling.

Most magazines have direct target
audiences with strict
demographics, that determine
content, advertising, and revenue.
Traditional
   Media

Broadcast
  Radio

Broadcast
Television
Both have heavy
commercial ties, and are
governed by target
audiences.

TV networks have a six
million household
threshold for production.
     WHAT IS NEW MEDIA?
Primarily, Internet and mobile-based methods of
sharing information among many demographics.
The term most often refers to activities that
integrate technology, telecommunications and
the output of text, video and audio files.
            NEW MEDIA
New media is talking directly to the public.




                  Traditional
     TSA                          Public
                  Media
       SOCIAL MEDIA

– Blog         Twitter
– Facebook     YouTube
– Flickr       eNews
– Flip Video   Animoto
– Google       Slide
– Delicious    Reciprocal Links
– Podcast      Web
There are guidelines!
               Outcomes
•   Greater outreach
•   Increased support
•   Fast reaction
•   Listen, Track & Respond
•   Increase attention & support of topics
    for every new media outlet, especially
    during crisis events and disasters.
www.youtube.com/salvationarmytoday
SO WHAT’S NEXT?


Content,
Content,
Content.
   Help Us with Content
•Do you have something
 useful to share?
•Are you prepared to share
 something you feel
 passionate about?
  Help Us with Content
      5 Core Values

       1 Passionate
2 Compassionate 3 Brave
4 Uplifting 5 Trustworthy
     Help Us with Content
• Exposure to unique programs that
  raise awareness by a passionate public.
• Attract compassionate donor interest,
  and future grant/foundation funding
  opportunities.
• Life changing stories of bravery and
  trustworthiness.
• Miracles on the streets that will uplift a
  community.
   Help Us with Content
•You can protect an
 individual.
•There are many ways to
 share your content.
Help Us with Content
 • Salvation Army Today
   • Southern Spirit TV
 • Southern Spirit Online
      • The Daily Cup
    • The National Blog
         • Toolbelt
         • Podcasts
   Help Us with Content

Communications_Bureau/USS/SArmy




     Questions?

								
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