Design Outcome My Billboard Concept Statement Designing a user-friendly environment through tourism Aspect of life: Tourism System of life: Watersports What it will look like Located on the harbour of Hobart, Tasmania, the Hobart Harbour Jet will operate all year round offering thrill rides to the adventurous. This will be the first of a multistage process encouraging people to come to Hobart and see what it has to offer. Hobart will be renowned for its enthusiasm and thrill seeking environment, with pristine harbour views and extensive conservation and rehabilitation in the neighboring mountains. The city will promote natural wellbeing of everyday life and to get outdoors and live life by offering jet boat thrill rides on the harbour. How it will work To launch the new era of thrill seeking in Hobart, an extensive advertising campaign will be set up to help promote the city for its enthusiasm towards the natural environment and what it has to offer. The billboard will be set up along main highways and roads across Australia as well as being used in other promotional material such as magazines, television and bus shelters. The billboard portrays an image of fun and excitement, of family and wellbeing and of thrills and leisure. A simple question at the bottom of the billboard makes the viewer question there own life and whether they are doing enough for their own wellbeing, thus being drawn to Hobart. How it relates to Assessment One and additional personal research Studies have shown that since the 1950’s, today’s generation are earning three times as much money as their previous generations but this is at a cost. The statistics show that money and happiness do not go hand-in-hand. In fact, the more money you earn, the more likely you are to be unhappy. You see, it all depends on what and how you do with your life. If you work for the money, then chances are you will not be as happy as you could be, where as if you work because you simply love the work, then chances are you have found your spot in life. This has to be encouraged. Climate change will happen. It is an inevitable. The effects from climate change will affect Tasmania, bringing heavier, more frequent rains and hotter, drier days. This means that there will be an increase in water supply and also a warmer climate making outdoor experiences more enjoyable. If we combine the need for happiness, increased water supply and a warmer climate, this makes an ideal location for water activities on the harbour of Hobart. From the research gathered from assessment one, I have been able to gain an insight as to a certain outcome with Hobart. There will be heavier and more frequent rainfall. The skies will be restless, bringing a subtropical feel to Tasmania. Tourism will play a huge part of Tasmania’s economy. They need to grasp at this as an opportunity rather than a problem and look to creating a method which brings people to the outdoors and allows them to put technology, which has ultimately caused climate change, back in the cupboard. Natural wellbeing plays such a huge part of our lives and is so often overlooked or clouded with misjudgment. If people are encouraged to step outside and enjoy the outdoors, hopefully our understanding of the environment and the effects we are causing to it will become clearer.
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