NEWS RELEASE Contact: Shari Hindman
For Immediate Release Integral Marketing
MY FAMILY FARM ADDS NEW INGREDIENT TO ‘BAKE THE WORLD A BETTER PLACE’
BY OFFERING “HEALTHY PRODUCTS FOR HEALTHY FAMILIES’
Net profits to benefit new charitable partner – Prevent Child Abuse America
Fort Thomas, KY (September 20, 2006) – My Family Farm, an award-winning, family-owned
manufacturer of all natural and organic cookies and crackers, announced today that net profits
generated from the sale of its products will benefit its new charitable partner – Prevent Child Abuse
America. By entering into this partnership, My Family Farm is delivering on its promise to support
organizations which consistently demonstrate their ability to help children and families. Contributions
made to Prevent Child Abuse America – the nation’s leading organization committed to prevent the
abuse and neglect of our nation’s children – will support its work with 100,000 families every year,
helping to make sure that parents and caregivers have the knowledge and skills they need to provide
children with healthy, safe and nurturing experiences.
“We did not get into this business for our own personal gain. We got into this business to offer great
tasting products using healthy ingredients and at the same time support charities making a difference in
the lives of children. We could not imagine a more natural partner than Prevent Child Abuse America to
help achieve our family’s mission,” said My Family Farm Founder Annie Faragher Bennett.
This new partnership will be featured on the back panel of My Family Farm’s redesigned packaging and
will also be included in new in-store demonstrations, coupon mailings, Internet campaigns and other
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“In order to truly enact change in our country and provide parents and children alike with healthy, safe
and nurturing experiences, it will require the assistance, generosity and commitment of like-minded
businesses and individuals, “ said Prevent Child Abuse America President and CEO Jim Hmurovich.
“We consider ourselves extremely fortunate to have met Annie and her ‘My Family Farm’ family; we are
proud to call them partners.”
Prevent Child Abuse America, founded in Chicago in 1972, is the nation’s leading organization working
solely to prevent the abuse and neglect of our nation’s children. Through its chapters in 43 states and
leading direct service program, Healthy Families America®, in more than 400 communities nationwide,
Prevent Child Abuse America helps provide healthy, safe and nurturing experiences for more than
100,000 families every year. For more information, please visit www.preventchildabuse.org.
My Family Farm offers a delicious line of all natural cookies and crackers including Captain’s Catch
Baked Cheese Crackers, Field Friends Baked Whole Wheat Crackers, Surf Snacks Baked Pizza Crackers,
Arctic Bear Iced Lemon Cookies, Brown Bear Chocolate Dipped Vanilla Cookies and Wild Animal
Vanilla Cookies. All net profits go to children’s organizations that protect, nurture and empower children.
Products are available nationally in select supermarkets, natural food stores, specialty food outlets as well
as mail order. For more information, please visit www.myfamilyfarm.org or call 859.261.2627.
Annie Faragher Bennett is available for comment by calling 859.261.2627.
P.O. Box 75106 Fort Thomas, KY 41075 859.261.2627 voice 859.261.6483 fax