S2 BUSINESS MANAGEMENT
Enterprise in Action
In this unit of work you will have the opportunity to work with a partner
to undertake one of 3 tasks:
Launching a new Product
Entrepreneurs in Scotland
Taking a Risk
Consider each task carefully. Identify which task interests you most.
Once you have made your decision, collect the necessary resources from
your teacher to complete the task.
ENTERPRISE ACTIVITY 1
LAUNCHING A NEW PRODUCT – LOGOS AND STRAPLINES
Most highly successful and well known businesses are easily identifiable
because they have an easy identifiable logo and/or strapline.
Look at the logos below and identify the name of the business:
Some logos are more easily identified as they actually include the
A strapline is a simple and memorable phrase to accompany a logo or
brand that communicates a product’s appeal. If effective, it should
become an important part of its image. In simple terms it is a slogan or a
Below is a list of well-known straplines. In the space provided write in
the name of the organisation or product that is being referred to:
Just do it ____________________________
Because I’m worth it ____________________________
Every little helps ____________________________
Finger lickin’ good ____________________________
The ultimate driving machine ____________________________
It’s good to talk ____________________________
Snap! Crackle! Pop! ____________________________
A Mars a day helps you work
rest and play ____________________________
Schhh … You-Know-Who ____________________________
Beanz Meanz Heinz ____________________________
The milk chocolate melts in your
mouth not in your hand. ____________________________
The chocolate company CHOCOS have come up with a new chocolate
snack bar. They think that it is so unique that they want to market it
under a different name and image from the rest of their range.
This chocolate bar is low in fat (only 99 calories per bar), has a rich
chocolate taste and provides a good source of energy and vitamins. The
company wish to market the new chocolate bar specifically to young
people aged 14-18 years old.
The company want this chocolate bar to be seen as a healthy alternative
to other chocolate bars without compromising on taste and quality – this
is what makes the new chocolate bar so unique.
Design a one page advertisement to be placed in a popular teen magazine
to advertise the new chocolate bar.
Your advertisement should include a name for the new chocolate bar and
show what the new bar will look like. You should also design an
appropriate logo and strapline that will help identify the new product.
ENTERPRISE ACTIVITY 2
An entrepreneur is someone who:
comes up with a good idea for a business
organises all the elements needed for the business to work
takes a risk by putting money and time into the business
There is no qualification for being an entrepreneur. In many cases,
successful entrepreneurs have no formal qualifications – but they do have
drive, ambition and vision.
Scotland has had its fair share of entrepreneurs. The Carnegie Hall in
New York is named after a famous Scottish Entrepreneur, Andrew
Use the Internet to research 3 important facts about the Carnegie Hall in
New York. You should also download a picture of the Carnegie Hall.
Present your facts and figures in a word document.
Insert your name in the footer and print out a copy of your work.
Coming a bit more up-to-date, some names that you might recognise are:
Sir Arnold Clark: car sales
Michelle Mone: underwear
Sir Tom Hunter: sports clothing and equipment
Sir Tom Farmer; car repairs
Sir Brian Soutar: coach travel
Duncan Bannatyne: gyms
You should work in pairs to complete this task.
Choose one of the Scottish Entrepreneurs above or another
entrepreneur you have heard of.
Use the Internet to research some basic information on this person –
their name, company name, type of business, success of the business,
location of the business etc.
You should record as many interesting facts as you can.
Prepare a PowerPoint presentation on the success of the entrepreneur
and the business and present your findings to the class.
Often the contribution made by entrepreneurs to their country is
recognised by awards and titles. This is because entrepreneurs create
wealth and jobs at home and abroad. MBE
It is true to say that countries like Scotland have gained from the efforts
of entrepreneurs and their talents. The next step is to encourage and
support the entrepreneurs of the future … you!
ENTERPRISE ACTIVITY 3
“TAKING A RISK”
We can think of a ‘risk’ in different ways. For example a footballer may
go in for a ‘risky tackle’ – the footballer may stop an opponent from
scoring a goal but, on the other hand, the tackle could result in an injury.
Gambling is considered to be risky. A gambler may place a £10 bet on a
horse winning a race. If the horse wins, the return to the gambler may be
high – but at the same time the £10 will be lost forever if the horse loses
Every enterprise will carry a certain amount of risk – but an enterprising
businessperson (entrepreneur) will reduce the risk as much as possible.
Read the case study below and then complete the activities
Caroline and Chris Lockhart have been in business for one year. The
married couple first considered the idea of going into
business two years ago. Their idea was to open a private
nursery for children from three months old to five years.
They believed that Caroline, a trained nursery nurse, and
Chris, with his background in business, had the right
skills to make a success of the business enterprise.
Mindful of the high rate of small business failure, the couple decided that
they would take every possible step to minimise the risk. Apart from
assessing the competition in the area, Caroline and Chris also did a lot of
research to measure demand for nursery places and what parents would
be prepared to pay. They also considered what parents would want for
their money and what they could do to make their service the most
attractive in the area.
Only when they were confident that they had a good chance of success in
their business did Caroline and Chris take their first steps towards
opening the nursery.
Each of the following factors could have an effect on the success of the
nursery. Say whether you think the factor would have a good effect or a
bad effect and why.
FACTOR GOOD EFFECT? WHY? BAD EFFECT? WHY?
opens offering a
offers more nursery
places in state run
A large company
employing over 300
There is a trend
helps parents meet
the cost of a private
Caroline and Chris included the following questions in their research.
Suggest why they asked each of the questions.
QUESTION WHY THE ANSWER MAY BE
How old are your children?
Does your employer supply
Please tell us the hours of your
The name of an organisation is very important. Suggest 3 appropriate
names that Caroline and Chris could use for their nursery. List your
names in order of preference.
NAME OF NURSERY
Use the Internet to research various nurseries/childcare centres in
Glasgow. You should make a list of the services and activities they offer
for children in their care. Record the information you find in the table
NAME OF NURSERY SERVICES/FACILITIES ON
Use the word processor to design a poster advertising the launch of the
new nursery. Your poster should include the name of the nursery,
opening times (8.00 am – 6.00 pm) Monday to Friday, price £30 per day
per child. You should also outline some of the activities and services that
the nursery will offer.
Use appropriate formatting to enhance the presentation of your poster.