2012 10 25 detailed Commission agenda items by lM3h77j

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									                 WASHINGTON STATE PARKS AND RECREATION COMMISSION
                 Oct. 25, 2012 – 9 a.m. Vancouver City Hall, 415 West 6th Street, Vancouver,
                 WA 98668

Detailed Commission Agenda Items
   Item E-1:    2012 Winter Recreation Advisory Committee and Snowmobile Advisory
                Committee appointment
   Item E-2:    WAC, Chapters 352-32, Public Use of State Parks Areas
   Item E-3:    2013-2015 WWRP request level
   Item E-4:    2013-2015 revised revenue projections and amended budget request
   Item E-5:    Mount Spokane State Park – ski area expansion process update
   Item E-6:    Fort Worden Update: Scheduled for 1 p.m.
   Item E-7:    Statewide Trails Program update
   Item E-8:    2011-2012 Winter Recreation Program Annual Report
   Item E-9:    Market Program update
   Item E-10:   Aquatic Land Enhancement Account expenditures
   Item E-11:   Revenue and Efficiency Taskforce Report
   Item E-12:   Centennial 2013 Plan Celebration Report




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Item E-1:     2012 Winter Recreation Advisory Committee and Snowmobile
              Advisory Committee Appointments—Requested Action
ACTION TAKEN: Approved as requested.

EXECUTIVE SUMMARY: This item asks the Commission to appoint three citizens to the
State Parks Winter Recreation (non-snowmobile) Advisory Committee and three citizens to the
Snowmobile Advisory Committee. This item complies with the Centennial 2013 Plan element,
“Our Commitment—Partnerships.”

SIGNIFICANT BACKGROUND INFORMATION: The Winter Recreation Advisory
Committee and Snowmobile Advisory Committee assist and advise the Commission in the
administration of the Winter Recreation Program, including the development of winter recreation
facilities and programs. The Committees were established under Chapter 79A.05.255 (Winter
Recreation) and Chapter 46.10.220 (Snowmobile). They usually meet twice annually—once to
help staff review winter project funding applications for their respective programs and
recommend funding of such applications, and once to review program activities. Each year the
Commission appoints members to the Committees because of expiring terms or resignations.

Three positions are open on the Winter Recreation Advisory Committee and three on the
Snowmobile Advisory Committee. Staff invited winter recreation organizations and individuals
throughout the state to nominate candidates. Staff used the attached Operating Procedure 3A to
develop recommendations to the Commission. Appendices 1 and 2 show the current Advisory
Committee Members and the “Geographical Area Map”.

Staff recommends that Terry Tanner, Carey Gazis be reappointed and that Gail Garman be
appointed to the Winter Recreation Advisory Committee. It is also recommended that Gary
Allard be reappointed, and that Mike Couch and Michael Johnston be appointed to the
Snowmobile Advisory Committee.

Terms will run from November 1, 2012 to September 30, 2015. Staff used a public process to
obtain nominations for Advisory Committees through News Release, twitter, winter magazine
publications and notifications to statewide winter sports clubs. Each applicant was interviewed
using the approved Operating Procedure 3A and are willing to serve on the Committees.

It is further requested that the Commission delegate the appointing authority for both of these
Advisory Committees to the Director from this date forward.

SUPPORTING INFORMATION:
Appendix 1: Current Members of the Winter Recreation (non-motorized) Advisory Committee
            and Snowmobile Advisory Committee
Appendix 2: Geographic area map

REQUESTED ACTION OF COMMISSION:
That the Washington State Parks and Recreation Commission:
   1. Reappoint the following citizens to the Winter Recreation (non-motorized) Advisory
       Committee effective November 1, 2012, with terms expiring on September 30, 2015:

              Name                  Geographical Area
              Carey Gazis                 5
                                                                                             2
              Terry Tanner           Snowmobiler

   2. Appoint the following citizen to fill a vacancy on the Winter Recreation (non-motorized)
      Advisory Committee effective November 1, 2012, with a term expiring on September 30,
      2015.

              Name                  Geographical Area
              Gail Garman                 1

   3. Reappoint the following citizen to the Snowmobile Advisory Committee effective
      November 1, 2012, with terms expiring on September 30, 2015:

              Name                  Geographic Area
              Gary Allard                 2

   4. Appoint the following citizens to the Snowmobile Advisory Committee effective
      November 1, 2012, with term expiring on September 30, 2015.

              Name                  Geographic Area
              Michael Couch               1
              Michael Johnston      Non-motorized

   5. Express appreciation to Sandy Sternod, Karen Behm and Coert Voorhees for their service
      on the Advisory Committees.

   6. It is further requested that the Commission delegate the appointing authority for both of
      these Advisory Committees to the Director from this date forward.

       Author/Contact(s): Pamela McConkey, Manager, Winter Recreation Program
                          pamela.mcconkey@parks.wa.gov 360-902-8595

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Item E-2: Washington Administrative Code (WAC), Chapters 352-32, Public
Use of State Park Areas - Review—Requested Action
ACTION TAKEN: Approved as requested.

EXECUTIVE SUMMARY: This item asks the Commission to approve the proposed revisions
to one chapter of Washington Administrative Code (WAC), Chapters 352-32 Public Use of State
Park Areas. This item complies with the Centennial 2013 Plan elements, “Our Commitment –
Financial Strategy, Public Service, and Stewardship,” and with our core values.

SIGNIFICANT BACKGROUND INFORMATION:
As part of an ongoing WAC review, staff requests that the Commission approve the following
proposed WAC changes.

WAC 352-32-030 (14) Camping

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This new subsection allows overnight camping in approved areas within designated Sno-Park
Parking areas. See Appendix 1

WAC 352-32-056 Peace and quiet.
This change allows the operation of electric generators after 9:00 p.m. during the winter season
which is often a necessity, as sub-freezing temperatures are the norm. See Appendix 1

WAC 352-32-125 Fires and campfires.
This change adds language to the rule that restricts campfires at Crystal Springs and Easton
Reload Sno-Parks to portable fire receptacles. See Appendix 1

Supporting Information:
Appendix 1: Chapter 352-32 WAC Public Use

       Authors/Contact(s):    Pamela McConkey, Manager Winter Recreation
                              pamela.mcconkey@parks.wa.gov 360-902-8595

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Item E-3: 2013- 2015 Washington Wildlife and Recreation Program Request
Level-Requested Action

ACTION TAKEN: Approved as requested.

EXECUTIVE SUMMARY: This item asks the Washington State Parks and Recreation
Commission to endorse an appropriation request of $90,000,000 for the Washington Wildlife and
Recreation Program as part of the 2013-2015 state capital budget. The Recreation and
Conservation Office will be making this ask as part of their 2013-2015 capital budget request.
This item complies with our Centennial 2013 Plan element, “Our Commitment – “Facilities” and
with our core values.

SIGNIFICANT BACKGROUND INFORMATION:                          The Washington Wildlife and
Recreation Program (WWRP) was enacted into law during the 1990 session of the Washington
State Legislature. In addition to establishing the WWRP, the legislature in 1990, appropriated
$53,000,000 to support a first list of projects as developed by the Washington Wildlife and
Recreation Coalition (WWRC) which is a non-profit organization dedicated to supporting the
WWRP. Since that initial appropriation the legislature has appropriated funding for the WWRP
in every succeeding biennium for a current total of $453,000,000 (Appendix 1). By statute the
WWRP is divided up into a number of categories each of which receives a specified percentage
of a total WWRP appropriation. Funding for the WWRP is appropriated as part of the state
capital budget and is supported by the same bonds used to support many other capital budget
activities. A listing of WWRP funding categories is found in (Appendix 2) along with dollar
amounts that would be derived at various appropriation levels. The WWRP, also by statute, is
administered by the Recreation and Conservation Office (RCO). Every biennium the RCO
administers a process to create project lists for each funding category. One of the WWRP
funding categories is dedicated solely to State Parks. At its August 2012 meeting, the
Commission adopted a 2013-2015 State Parks category list (Appendix 3A). In addition to the
State Parks category the agency submitted applications for the Trails category. The evaluation
results for the Trails category are found in (Appendix 3B). As part of its 2013-2015 capital
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budget request, the RCO will be asking that the Governor include an appropriation request of
$90,000,000 for the WWRP.

STAFF RECOMMENDATION: Staff recommends that the Washington State Parks and
Recreation Commission formally go on record as supporting an appropriation request of
$90,000,000 for the WWRP in the 2013-2015 biennium.

SUPPORTING INFORMATION:
Appendix 1: WWRP Appropriation History
Appendix 2: WWRP Funding Categories and Distribution by Appropriation Amount
Appendix 3A: Commission Adopted 2013-2015 State Parks Category Project List
Appendix 3B: Evaluation Results for 2013-2015 WWRP Trails Category

REQUESTED ACTION FROM COMMISSION:
That the Washington State Parks and Recreation Commission:
   1. Expresses its sincere appreciation to the Washington Wildlife and Recreation Coalition
       and the Washington Parks and Recreation Association for their on-going support of the
       Washington Wildlife and Recreation Program.
   2. Expresses its sincere appreciation to the staff of the Recreation and Conservation Office
       for their assistance to State Parks staff and overall excellent management of the
       Washington Wildlife and Recreation Program.
   3. Endorses and fully supports a request of $90,000,000 for the Washington Wildlife and
       Recreation Program in the 2013-2015 biennium.

       Author/Contact(s):     Larry Fairleigh, Assistant Director
       Larry.fairleigh@parks.wa.gov 360-902-8642

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Item E-4: 2013-2015 Revised Revenue Projections and Amended Budget
Request - Requested Action
ACTION TAKEN: Approved as requested.

EXECUTIVE SUMMARY: This item asks that the Washington State Parks and Recreation
Commission approve amendments to the 2013-2015 Operating Budget request submitted on
September 10, 2012. This complies with the Centennial 2013 Plan element, “Our Commitment –
Financial Strategy” and with our core values.

SIGNIFICANT BACKGROUND INFORMATION: State Parks has gone through a radical
budget change. The State Legislature determined that the Washington’s state park system would
be primarily funded through fees for service rather than general tax dollars. The change occurred
in the 2011-2013 budget cycle when State General Fund dollars supported only 12 percent of the
agency’s budget reduced from a previous high of 70 percent. The agency has been informed that
the 2013-2015 Executive Budget is being built without any General Fund contribution to the
agency. This change in funding clearly necessitates a change in the way the Washington State
Parks and Recreation Commission (Commission) does business and operates Washington’s state
park system. With lower than expected Discover Pass sales, the agency revised its Discover Pass
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projections in November 2011. Based in part on this reduction in estimated revenue, the
Commission approved an agency biennial budget submission with a General Fund request of
approximately $18 million.

Revenue Considerations
Revenue Projections are the driving force necessitating a proposed budget amendment. From
that time through May 2012 the actual pass sales were very close to revised projections. Since
the budget was developed, recent months of June through August 2012 were significantly lower
than projected by approximately $4.7 million dollars. This data is outlined in Appendix 1:
Revised (October 2012) Projections and Actual Discover Pass Revenue for 2011-13 and 2013-
15. The projections were revised for the following reasons:

      Revised to reflect actual trends: Original projections were more closely based on park
       attendance to determine months when the passes were sold. While that is a good
       indicator for day passes it is not for annual passes. Projections were revised to reflect
       Department of Licensing renewal data, WILD sales, marketing information as well as
       park usage. This will result in a flatter curve than what was originally projected with
       summer months having the majority of sales.
     Lowered the number of passes sold: Based on actual sales data in 2011-13 with some
       growth for marketing. The 2013-15 base budget and the amount of the increase were
       both lowered.
The infractions projection was also lowered due to greater compliance and review of actual data.
Appendix 2 outlines the revenue projections used to develop the 2013-15 Budget Submittal and
the October revised revenue projections that were used to develop the budget amendment.
The original submission was based on the agency earning $105,100,000 in revenue and the
revised projection for FY 2013-15 is $93,500,000. This is a decrease of $11.6 million in
expected revenue. The Discover Pass projection was lowered by $10.9 million.

Expenditure Considerations
Total expenditures for FY 2013-15 were increased from the original submission for a few
technical reasons:
     Tentative agreement on statewide contracts with unions. Approximately $2 million in
       addition to the 3% salary restoration.
     Increase in pension costs (per OFM), approximately $1 million.
     All other expenditure requests remain the same as the original request.

Revised Request
Based on the necessary expenditures to fund the agency’s existing funding level without any
increases or reductions, Appendix 3 highlights that a General Fund appropriation of $12.2
million is necessary. In order for the agency to be funded at a sustainable level, an additional
$15 million (original request) is necessary for a total General Fund request of $27.2 million. The
gap between revenue and expenditures originally was approximately $3million and the gap now
is $12.2million. Budget staff is revising the narrative to reflect this reality.
SUPPORTING INFORMATION:
Appendix 1: Revised (Oct 2012) Projections and Actual Discover Pass Revenue
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Appendix 2:      2013 – 2015 Revenue Projections
Appendix 3:      2013 – 2015 Revenue – Expenditure Gap Analysis

REQUESTED ACTION OF COMMISSION:
That the Washington State Parks and Recreation Commission:
1. Authorize the Director to submit a revised budget submission to the Office of Financial
   Management consistent with Appendix 1, 2 and 3. This includes a General Fund request for
   the full gap amount of $12.2 million by submitting decision packages for the General Fund.

        Author/Contact(s): Ilene Frisch, Assistant Director, Administration
                           Ilene.Frisch@parks.wa.gov, (360) 902-8502

REVIEWS:
SEPA Review: Following review, staff has determined that the action proposed for the Commission by staff is
exempt from the State Environmental Policy Act (SEPA) pursuant to WAC 197-11-800(14)(c).
Fiscal Impact Review: This action is necessary for the agency to amend the 2013-2015 operating biennial budget.
AAG Review: October 9, 2012
Approved for Transmittal to Commission


________________________________
Don Hoch, Director




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                                                           APPENDIX 1
                                   REVISED (OCT 2012) PROJECTION AND ACTUAL DISCOVER PASS*
                                             REVENUE FOR 2011 – 2013 AND 2013 - 2015


FY 2012 Revenue             July          Aug         Sept         Oct        Nov       Dec       Jan       Feb       March      April        May         June         Total
30% Reduction Est. start
                           4,279,000    5,361,000    3,747,000    1,056,000   485,000   483,000   416,000   452,000   714,000    1,033,000   1,308,000   3,495,000    22,828,000
11/11

First Year Actual          2,448,000    1,954,000    1,092,000     562,000    429,000   386,000   447,000   512,000   590,000    1,083,000   1,911,000   1,787,000    13,202,000
Variance                   -1,831,000   -3,407,000   -2,655,000   -494,000    -56,000   -97,000    31,000    60,000   -124,000     50,000     603,000    -1,708,000   -9,626,000


FY 2013
Estimated Revenue           July          Aug         Sept         Oct        Nov       Dec       Jan       Feb       March      April        May         June         Total
Revised Projection 9/12    2,996,000    3,752,000    1,512,000     840,000    630,000   588,000   504,000   588,000   588,000    1,092,000   1,890,000   1,911,000    16,821,180
Actual                     1,688,000    2,022,000                                                                                                                      3,709,562

Variance                   -1,308,000   -1,730,000


FY 2014
Estimated Revenue           July          Aug         Sept         Oct        Nov       Dec       Jan       Feb       March      April        May         June         Total
Projection                 2,906,000    2,321,000    1,297,000     669,000    511,000   457,000   531,000   609,000   701,000    1,286,000   2,269,000   2,022,000    15,579,000


FY 2015
Estimated Revenue           July          Aug         Sept         Oct        Nov       Dec       Jan       Feb       March      April        May         June         Total
Projection                 2,000,000    2,394,000    1,796,000     998,000    749,000   699,000   599,000   699,000   699,000    1,297,000   2,244,000   2,269,000    16,443,000



               * State Park’s share (84%)



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                                          APPENDIX 2
                              2013 – 2015 REVENUE PROJECTION


State Parks Revenue Projection Summary for 2013-2015 Original Budget Request
                                                                                                    Percent
   Revenue Type                2011-13                 2013-15                  Change              Change
Discover Pass                      33,200,000              42,900,000               9,700,000        29.2%
Donations                          15,500,000              16,000,000                 500,000         3.2%
Infractions                           600,000               1,200,000                 600,000       100.0%
PRSA                               43,000,000              45,000,000               2,000,000         4.7%
TOTAL                            $92,300,000            $105,100,000              $12,800,000        13.9%


State Parks Revenue Projection Summary for 2013-2015 Revised Budget Request
(October 2012)
                                                                                                    Percent
   Revenue Type                2011-13                 2013-15                  Change              Change
Discover Pass                      27,000,000              32,000,000               5,000,000        18.5%
Donations                          15,500,000              15,700,000                 200,000         1.3%
Infractions                           600,000                 800,000                 200,000        33.3%
PRSA                               43,000,000              45,000,000               2,000,000         4.7%
TOTAL                            $86,100,000              $93,500,000              $7,400,000        8.6%

Notes and Assumptions:

Discover Pass projections for 2011-13 were decreased from original projections of $54 M down to $33.2
Million and to $27 Million.

The Discover Pass has not yet stabilized. Growth is projected in 2013-15 due to expanded marketing,
greater public acceptance of the program and increased compliance by visitors

Donations are relativity flat due to a decrease in the total number of registered vehicles (net increase in the
classes of vehicles) eligible to participate.

Infractions have increased slightly due to annualization of the program.

PRSA is increased $1 Million in camping fee revenue increase and $1Million from concessions, leases and
new revenue opportunities.




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                                    APPENDIX 3
                  2013 – 2015 REVENUE – EXPENDITURE GAP ANALYS


Expenditures

Base Expenditures                  $109,000,000    Based on 2011-13 expenditures + restoration of 3%
                                                   salary, tentative union contract (2013 – 15) and
                                                   pension cost increases


Revenue                              $93,500,000   See Appendix 2


Gap                                 $-15,500,000


Reserve and Cash balance             $11,800,000   Revenue will not support on-going expenditures,
                                                   uses entire cash balance including reserve

GF need to cover gap                  $3,700,000


Restore Reserve                       $8,500,000   Minimum needed is a $8.5 Million reserve. If the
                                                   reserve is set at $12.5 Million then an additional
                                                   $4.5 Million in General Fund is needed
Minimum GF necessary                 $12,200,000   Minimum needed to ensure no further cuts or lay-
                                                   offs

Additional funds to stabilize        $15,000,000   Original OFM request needed to stabilize service
service level                                      level

Total revised GF request             $27,200,000   Amount needed to fund original request




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      Item E-5: Mount Spokane State Park Ski Area Expansion Process Update -
      Report
      ACTION TAKEN: Report only, no action as requested.


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EXECUTIVE SUMMARY: This item reports to the Washington State Parks and Recreation
Commission on the status of the environmental review and decision-making process for ski area
expansion at Mount Spokane State Park. This item complies with our Centennial 2013 Plan
element, “Our Commitment –Stewardship” and with our core values.

SIGNIFICANT BACKGROUND INFORMATION: At its May 19, 2011 meeting, the
Washington State Parks and Recreation Commission (Commission) adopted land classifications
for the Potential Alpine Ski Expansion Area (PASEA) at Mount Spokane State Park. The
Commission decision allowed Mount Spokane 2000 (MS 2000), the existing ski area
concessionaire, to potentially construct one chairlift and seven ski trails on the 279 acres of the
PASEA that were classified as either Recreation or Resource Recreation.

Supplemental Environmental Impact Statement Development: Following the May 2011
Commission decision, Parks’ staff determined that a Supplemental Environmental Impact
Statement (SEIS) would be required to add to the existing Environmental Impact Statement
(EIS) that was prepared for the Mount Spokane State Park Master Facilities Plan in August 2010
(http://www.parks.wa.gov/plans/mtspokane2/). The purpose of the SEIS would be to evaluate
potential environmental impacts associated with a ski area expansion. MS 2000 hired a
consultant - SE Group – to prepare the draft SEIS. Staff began to receive and review individual
SEIS chapters in January 2012. Over the next four months, staff worked with the consultant to
refine the draft. Consistent with the Commission’s May 2011 decision, SEIS review by Parks’
staff has been financed by MS 2000.

On April 26, 2012, a Notice of Availability was released to inform the public; local, state and
federal agencies; and tribal entities that the Mount Spokane Ski and Snowboard Park Draft
Supplemental Environmental Impact Statement was available for public review and comment.
The comment period closed on May 29, 2012. In response to the Draft SEIS, a total of 157
individual comment letters, eight responses from state agencies and non-profit entities, and 153
pre-formatted comment cards were received. During summer and early fall 2012, staff worked
with the consultant to develop responses to the comments received and to make final edits to the
text.

Next Steps: In the next few weeks, staff expects to issue the Final SEIS, which incorporates
comment responses. Following issuance of the Final SEIS, State Environmental Policy Act
(SEPA) rules require agencies to wait at least seven days before taking action. The Commission
delegated authority to the Director to approve the final development plan for expansion of
developed alpine skiing into the PASEA.
In response to production timelines for Commission agenda items this document was written on
October 1, 2012. It is expected that additional information will be available to report at the
October 25, 2012 Commission meeting.

       Author/Contact(s):     Lisa Lantz, Stewardship Program Manager
                              Lisa.lantz@parks.wa.gov              (360) 902-8641
                              Randy Kline, Environmental Program Manager
                              Randy.kline@parks.wa.gov             (360) 902-8632

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Item E-6: Fort Worden Update - Report
ACTION TAKEN: Report only, no action as requested.

EXECUTIVE SUMMARY: This item reports on progress and considerations to date regarding
the potential of a portion of Fort Worden State Park being managed by the Port Townsend
Lifelong Learning Center Public Development Authority. This item complies with our
Centennial 2013 Plan element, “Our Commitment – Stewardship” and with our core values.

SIGNIFICANT BACKGROUND INFORMATION: As reported in previous agenda items
the conversation regarding options for the optimal future management of Fort Worden State Park
(Fort Worden) has been underway since 2004. In 2008, the Washington State Parks and
Recreation Commission (Commission) adopted a series of planning documents that would make
Fort Worden a Life Long Learning Center in a management partnership with another entity. The
events from 2008 to present are well documented elsewhere and will not be recounted here.

At its March 29, 2012 meeting, the Commission directed staff to work with the Fort Worden Life
Long Learning Center Public Development Authority (PDA) on the development of a business
plan and governance model. That work has been on-going as reflected in a number of meetings
with PDA staff and State Parks staff attendance and participation at several public meetings and
PDA board meetings. The PDA retained PROS Consulting Inc. to assist in the development of a
business and governance plan. On September 17, 2012, the PDA released the most recent
working draft of its business and governance plan. A copy of the draft plan and minutes of PDA
board meetings and PDA sponsored public meetings can be found at www.fwpda.org. The
working draft is currently being reviewed by Mr. Rick McPherson of the University of
Washington, School of Business and by staff of the Office of Financial Management. Review
comments from staff at the Office of Financial Management are attached as Appendix 1. Parks
staff continues to do an internal analysis of the draft business and governance plan and to work
with PDA staff on issues and refinements.

NEXT STEPS: In order to meet the document production schedules for Commission meetings
this report was written during the week of October 1, 2012. Parks staff will have additional
information to present at the October 25, 2012 Commission meeting regarding current status of
the process, an analysis of the financial impacts of the draft business and governance plan on
State Parks were it to be implemented in its current form and more details around a proposed co-
management governance model.

Key upcoming dates are:
 October 15, 2012 - PDA required to submit final business and governance plan proposal for
   Fort Worden State Park to the Office of Financial Management.

   October 25, 2012 - Washington State Parks and Recreation Commission meeting in
    Vancouver Washington at which time the PDA will present its proposed business and
    governance plan for Fort Worden State Park and at which time the Commission will hear
    public and stakeholder testimony.


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   December 6, 2012 - Washington State Parks and Recreation Commission meeting in
    Snohomish Washington at which time the Commission will receive and consider a staff
    recommendation regarding the PDA proposed business and governance plan for Fort Worden
    State Park and at which time the Commission will hear public and stakeholder testimony.

SUPPORTING INFORMATION:
Appendix 1: Office of Financial Management Review Comments

       Author/Contact(s):     Larry Fairleigh, Assistant Director
              Larry.fairleigh@parks.wa.gov 360-902-8642

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Item E-7: Statewide Trails Program Update – Report
ACTION TAKEN: Report only, no action as requested.

EXECUTIVE SUMMARY: This item reports on the status of the statewide trails program.
This report complies with the Centennial 2013 Plan elements, “Your Legacy - Trails” and “Our
Commitment-Partnerships,” and with our core values.

SIGNIFICANT BACKGROUND INFORMATION: Improving and expanding the agency’s
statewide network of hiking, cycling, and equestrian trails is a principal goal of the agency’s
Centennial 2013 Plan. While still a high priority, statewide coordination of efforts toward these
goals has slowed since budget reductions eliminated the agency’s dedicated Trails Coordinator
position in 2007. In December 2011, the trails coordination function was placed in the
Partnerships and Planning Program, and is among several duties performed by the Parks Design
and Land Use Planner.

With the agency now critically-dependent on the Discover Pass to fund operations, providing
attractive day-use experiences is more important than ever. Trails are one of the primary day-use
amenities offered in state parks. The current focus of the statewide trails program is on seeking
grant funding to expand and improve trails and ancillary facilities in state parks, and on forging
new and improving existing partnerships with trail groups.

Grants
State Parks receives much of its grant funding through programs administered by the State
Recreation and Conservation Office (RCO), and these programs run on a two-year cycle. At the
time this report was written, the 2012 grant cycle was nearly complete, and there have been some
successes to report.

In the Washington Wildlife and Recreation Program (WWRP) State Parks category, three trail-
related projects may be funded, depending on legislative appropriation for WWRP as a whole:
    1. Olallie Trail-Construction of an 8.5 mile multi-use trail in Olallie State Park that will
        have mountain bikers as the primary users. Grant request: $1,231,000.


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   2. Nisqually Initial Park Development - Design and construction of a trailhead facility in the
      currently-undeveloped Nisqually State Park. Grant request: $295,800.
   3. Miller Peninsula Initial Park Development - Design and construction of a trailhead
      facility in the currently-undeveloped Miller Peninsula Property. Grant request: $228,600.

State Parks sought funding for two projects in the WWRP Trails category, the Spokane River
Centennial Trail Northwest Expansion, and Phase 2 of the Rocky Reach Trail, but it appears
neither project will receive funding unless the legislature chooses to fund the WWRP program at
a significantly higher level than it did in the current biennium. For the Centennial Trail project,
total WWRP funding would need to be $70,000,000. For both projects to be funded, total
WWRP funding would need to be just over $100,000,000.

Staff is also seeking grants for several other trail projects in the Nonhighway and Off-road
Vehicle Activities (NOVA) program and the Recreational Trails program, but evaluations have
not yet been completed for these programs.

Partnerships
State Parks enjoys a number of ongoing partnerships with trail groups. Key examples are
highlighted below.

Evergreen Mountain Bike Alliance (Evergreen)
Evergreen agreed to partner with State Parks in several ways on the Olallie Trail project. First,
they committed to providing a $63,000 match of labor, materials, and equipment for the WWRP
grant project. They also committed to providing ongoing trail maintenance once the project is
constructed. As part of a broader partnership to develop more and better mountain biking
opportunities, Evergreen urges its members to purchase Discover Passes to support the state
parks system.

Staff is also working with members of the eastern Washington chapter of Evergreen to develop a
plan to improve mountain biking opportunities at Mount Spokane State Park. A survey was
conducted to help determine what kinds of mountain biking opportunities are in most demand,
and more than 700 responses were received. Parks is currently seeking comments on a proposed
plan that includes new and rerouted trails, trail maintenance, and trail safety elements. Those
comments will be used to develop a final mountain biking plan for the park.

Staff has also met with Evergreen on potential partnerships at Moran State Park and Squilchuck
State Park. If these partnerships are realized, these parks could become mountain biking
destinations, which could significantly increase their visitation and promote Discover Pass sales.

Washington Water Trails Association (WWTA)
Staff met with members of WWTA to consider new locations for Cascadia Marine Trail (CMT)
campsites. The goal is to have CMT sites a day’s paddle away from one another, throughout the
Salish Sea. While there are CMT campsites in many marine parks, more are needed to complete
the CMT system. WWTA has been a committed partner to State Parks; the organization has
advocated in support of the Discover Pass, and continues to urge its members to purchase one.
They also hold several annual maintenance and clean-up events in state parks.




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The Mountains to Sound Greenway Trust (Greenway)
State Parks currently has funding to construct a boardwalk between Sunset Beach and the mouth
of Issaquah Creek in Lake Sammamish State Park. The Mountains to Sound Greenway Trust has
agreed to partner with State Parks to install the restoration elements of this project. The
Greenway led an earlier shoreline restoration project near the mouth of Issaquah Creek, so they
are the ideal choice to continue this restoration work.

Pacific Northwest Trail Association
A trail connection along the bluff to the beach at Fort Ebey State Park was washed out several
years ago, but has not yet been replaced due to funding constraints. The Pacific Northwest Trail
Association has offered trail design and construction assistance to State Parks to replace this
trail.

Trail Projects
A number of trail-related capital projects are in progress, or have recently been completed.

Rocky Reach Trail
Funding is in place to construct the first mile of the long-awaited Rocky Reach Trail, from
Lincoln Rock State Park south to an overlook on the Columbia River. Staff is currently working
with the Washington State Department of Transportation (WSDOT) to coordinate the trail lease,
and with orchardists on the negotiated setback to active orchards. The project is expected to go
out to bid in the spring of 2013.

Willapa Hills Trail
At the time this item was written, construction was about to begin on a reroute to Willapa Hills
Trail at Rock Creek. This reroute is needed because of a major washout caused by the 2007
floods in Lewis County. FEMA is funding the trail reconstruction, and a $100,000 donation from
the Boeing Company is funding environmental mitigation and creek and wetland restoration
work. Construction is expected to be complete in fall 2012.

Iron Horse State Park/John Wayne Pioneer Trail
The 2.25-mile long Tunnel 50 was reopened in June 2011, after safety repairs were completed.
This was a key milestone because Tunnel 50 is the most popular portion of the John Wayne
Pioneer Trail. Work will begin on safety repairs for Tunnels 48 and 49 in the fall, with the goal
of completing work by spring. On the eastern side of the state, designs have been completed for
three trailheads in the area between the towns of Malden and Tekoa. Capital funds are being
requested to construct the trailheads, and NOVA grant funding is being sought to improve the
trail surface and grades in this area.

Columbia Plateau Trail
A project to improve safety from rock falls in the highest-priority area of the Columbia Plateau
Trail was completed in May 2012. Because construction bids came in lower than expected, staff
is determining whether sufficient funding remains to continue this work in the next highest
priority areas.

Trails within State Parks




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In addition to the long-distance trails above, several projects are underway to improve trails
within individual state parks. Examples include:
     Improving trail structures and overlooks at Wallace Falls State Park.
     Improving the beach trail access at South Whidbey State Park.
     Developing a trail to connect the campgrounds, swim beach, and concession facility at
        Steamboat Rock State Park.

Trail Mapping
In 2007, Americorps volunteers collected detailed GPS data for trails in over 100 state parks. In
addition to trail alignment, this data included trail widths, surface materials, and park features
along the trails. Recently, a portion of the one-time Aquatic Lands Enhancement Account
(ALEA) funding that State Parks received was designated for completion of this trail mapping
project. The data will be used to develop accurate trail maps for park visitors, an online
searchable trail database that can be used for trip planning, and GPS-enabled trail maps for the
forthcoming Washington State Parks mobile application. Visitors will be able to use the mobile
application for wayfinding, trip planning, interactive interpretation, or emergency response.

The trail mapping project will also allow State Parks to meet its obligations under recent changes
to the Americans with Disabilities Act. The detailed trail data in the searchable database can help
users determine where they can operate Other Power Driven Mobility Devices (OPDMDs) on
State Parks trails.

Next Steps
The Trails Coordinator anticipates attending the Washington State Trails Coalition Conference in
October to meet members of trail groups throughout the state, learn more about their needs, and
to strengthen and develop new partnerships. The Trails Coordinator also intends to tour each of
the long-distance trails under State Parks’ management to become better acquainted with the
facilities, and to establish priorities for improvement.

       Author/Contact(s):     Nikki Fields, Trails Coordinator, Park Design and Land Use Planner
       nikki.fields@parks.wa.gov           360-902-8658

Return to top of document



Item E-8: 2011/2012 Winter Recreation Program - Report
ACTION TAKEN: Report only, no action as requested.

EXECUTIVE SUMMARY: This item reports and highlights program accomplishments. This
complies with the Centennial 2013 Plan element, “Our Commitment – A Financial Strategy, and
Partnerships” and with our core values.

SIGNIFICANT BACKGROUND INFORMATION
At the June 12, 2008 meeting, the Parks Commission adopted a 10-year strategic plan for the
Winter Recreation Program, and directed staff to annually report progress on implementation.


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One of the Guiding Principles of the plan was that the program be more clearly integrated as a
program of the Washington State Parks and Recreation Commission. Also, an Objective of the
plan was to ensure that the program has Advisory Committees that are full partners. To these
ends, staff seeks to keep the Commission and the Advisory Committees well-informed about the
status of the Winter Recreation Program and has prepared this report explaining
accomplishments since the last report.

REPORT
The Winter Recreation Program consists of the following components:

      Snowmobile
      Non-Motorized Winter Recreation

A total of 3.5 FTEs staff the program.

Program funding:
Snowmobile Program: Fees from snowmobile registrations and fuel tax revenue


                                    Registrations
                                    Fuel Tax
              48%         52%




Snowmobile Registrations:
Fiscal Year 2012 (ending June 30, 2012) – 28,426
Fiscal Year 2011 (ending June 30, 2011) – 31,406
Fiscal Year 2010 (ending June 30, 2010) – 29,704
Fiscal Year 2009 (ending June 30, 2009) – 32,279

The data has been showing a downward trend that appears to have flattened out. Recovery from
this trend is uncertain and most likely dependent on the economy in general and the unknown
winters ahead. DOL is forecasting the registrations will be at 29,850 at the end of Fiscal Year
2013.

Snowmobile Advisory Committee:
During the Snowmobile Advisory Committee (SMAC) summer funding meeting the Committee
approved a total budget of $2,013,488 for FY13, which is $143,350 less than that for FY 12.
Priority 1     Administration = $278,625 (5% reduction from FY 12)
Priority 2     Operation and maintenance of major trail grooming equipment = $80,000 (same
as FY 12)
Priority 3     Trail Grooming $1,235,385 (8.75% reduction from FY 12)
               Snow Removal $224,975 (.09% reduction from FY 12, minor adjustments)


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              Sanitation $29460 (same as FY 12)
              Education and Enforcement $49,943 (5% reduction from FY 12)
              Emergency Reserve $9,000 (53% reduction from FY 12)
Priority 4    Replacement equipment reserve $106,100 (5% reduction from FY 12)
Priority 5 & 6 New projects $0

FY 13 Budget Allocations:




Non-Motorized Winter Recreation Program: Fees from sno-park permit sales

Winter Recreation Advisory Committee

During the Winter Recreation Advisory Committee (WRAC) summer funding meeting the
Committee approved a total budget of $1,385,000 for FY13, an increase of $117,098 over FY 12.
Priority 1     Administration = $190,775 (7% reduction from FY 12)
Priority 2     Snow Removal = $156,587(2% increase over FY 12)
               Sanitation = $34,444 (1.2% increase over FY 12)
Priority 3     Trail Grooming = $263,911 (same as FY 12)
               Education and Enforcement = $79,220 (same as FY 12)
               Emergency Reserve Snow Removal = $25,000 (same as FY 12)
               Emergency Reserve Sanitation = $3,000 (11% reduction from FY 12)
               Major Repairs = $88,000 (12% reduction from FY 12)
Priority 4     Replacement equipment reserve $475,403(34.8% increase over FY 12)
               (Earmarked for new Sno-Cat at Mt. Spokane $275,000, to be delivered Nov.
2012)
Priority 5 & 6 New Requests = $68,660 (38.3% increase over FY 12)

FY 13 Budget Allocation




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                 10%
                                                 Trail Grooming
              11%
                         32%                     Snow Removal
                                                 Staff
               20%
                                                 Education & Enforcement
                       27%
                                                 Equipment Reserve




Review of Operations:
For the 2011/2012 winter seasons, the Snowmobile Program contracted with public and private
entities to provide sanitary facilities, and snow removal services at 72 sno-parks and trail
grooming services on approximately 3,000 miles of snowmobile trails. The Non-Motorized
Winter Recreation Program contracted with public and private entities to provide sanitary
facilities, and snow removal services at 37 sno-parks, and trail marking, grooming, and track
setting on approximately 300 miles of cross-country ski, snowshoe, and dog sled trails.

Networking/Communications:
Efforts to strengthen existing relationships and develop new ones with individual and group
volunteers continues to be pursued, with a focus on local grooming and trail councils, and
grooming coordinators. During the 2011/2012 winter season, staff attended 15 meetings around
the state and surveyed trail conditions with 2 different groomer operators. These networking
opportunities included meetings with grooming councils, area trail councils, Washington State
Snowmobile Association meetings, club meetings and events, and meetings with Park staff.
These gatherings enabled staff to listen to concerns, solicit suggestions for streamlining and
improving the program and to share ideas and plans for enhancing winter recreation
opportunities. Staff continues work toward strengthening existing partnerships and exploring
new partnerships for the coming seasons.

Twitter provides another mode of communicating with stakeholders. Beginning in fall 2009,
people have been able to receive important information regarding Sno-Parks through Twitter.
Those who follow State Parks on Twitter receive updates by e-mail or text message. We
currently have 1,087 followers and sent out 47 tweets (messages) during the past winter season.
Messages informed recipients of permit requirements, discover pass requirements, emergency
Sno-Park closures, grooming updates, avalanche and weather warnings, and the best places to
go.

On Site Evaluations:
We have not seen much activity with the On-site Evaluation post-card this season. We believe
that this was due to the lack of snow in December and little sno-park activity early in the season.
Once the season did get started we received a couple of evaluations, mostly from members of the
non-motorized Advisory Committee, however, much less than in years past. Staff will put more
emphasis on this again next year.



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Steering Committee Work:
The two existing Advisory Committees have formed a steering committee consisting of the
officers of each Committee and staff to enhance communications between the Committees and to
coordinate on policy, budget issues, and operating procedures. A Steering Committee meeting
was held June 16, 2012 in East Wenatchee. The committee discussed streamlining the funding
applications, budget integration (reductions/increases), proposed changes to Washington
Administrative Code, Price Creek Westbound Sno-Park, Legal issues, local area plans,
marketing and outreach.

Sno-Park Permits:
Permit changes
For the 2011/12 winter season changes were made to the seasonal sno-park permit design that
has resulted in some complaints. The sno-park permits were changed from the plastic cling to
the stick on paper, similar to the motorized program’s permits. The issue of non-transferability
has resulted in complaints from users and questions from those purchasing new vehicles, smart-
car users and those using rental cars. Staff continues to educate the public and respond to
complaints.

Current fee structure:
Seasonal Sno Park Permit $40.00
Special Groomed Trail Sticker $40.00
Daily Sno Park Permit $20.00

Discover Pass Sales
Following the 2012 legislative session, the mandate requirement to have a Discover Pass with a
one-day sno-park permit remained in place. During the 2011/2012 winter season, staff used
different media in an attempt to educate visitors and provide clear instructions on what permits
were required in different areas; i.e., web page, permit purchase page, tweets, news releases and
flow charts. Further education will be developed for launching prior to the 2012/2013 winter
season. Most visitors, although not happy, understood once staff explained the requirements.
Staff had anticipated that more changes would be proposed regarding the Discover Pass during
the recent legislative session. Changes did occur and were implemented immediately upon the
Governor’s signature. The biggest change is the transferability between vehicles registered
within the same household. Visitors with a One-Day Sno-Park Permit will still need a Discover
Pass when visiting any Sno-Park located on State Park or DNR managed lands.

Permit Sales
Late snow and perhaps other factors resulted in slow sales of sno-park permits early in the
season. Staff believe that the implementation of the Discover Pass in some of the busiest non-
motorized Sno-Park areas of the State have also resulted in lower sales.

On-Line - On-line sales of the one-day Discover Pass permits resulted in 414 permits sold =
$4,140. This revenue is not deposited into the Winter Recreation account and was only made
available with the purchase of a one-day sno-park permit for the convenience of our visitors.

On-Line Survey - November 1, 2011, on-line permit sales began for the 2011/12 winter season.
Staff again developed a short optional survey for the purchaser to complete after buying their


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permit. We will continue the survey through this season. As of April 30, 2012, for the 2011/12
season we received 399 survey responses. Of those taking the survey, 50% have purchased a
Discover Pass. 36.1% purchased annual non-motorized with special groomed, 34.3% purchased
annual non-motorized and the remaining were daily/special groomed and motorized, 3.1%
purchased a motorized permit, 60% said they knew that the program was self supporting, and
90% knew the temporary permit could be printed on one page.

Website
Information provided to the public about grooming and trail conditions on the Winter Recreation
website continues to be updated frequently throughout the day Monday through Friday and
several times before noon on Saturday. During the winter season, November 1, 2011 through
April 1, 2012, the “winter” web page had 505,922 page views, of which 334,867 were unique
page views. The top 3 areas of the winter web page showed visits to:
    1) Trails
    2) Permits
    3) Non-motor parks

Program Management:
RCO Grants applied for/received – Staff has applied for 11 separate two-year Recreational
Trails Program (RTP) grants, including two Non-Motorized grants (I-90 Corridor Sno-Parks and
Trails, and Mt. Spokane Sno-Parks and Trails) in the amount of $197,760, and nine Snowmobile
grants in the amount of $917,655. The purpose of these grant applications is to obtain funding to
help with snow plowing and grooming at Sno-Parks and associated trail systems. The grant
applications are now under review and being scored by the Recreation Conservation Office
(RCO). Grant funds will be awarded in June of 2013.

Area Issues:
Crystal Springs Sno-Park (I-90)
Since the early Fall of 2011 staff have continued to work closely with the State Attorney
General’s office to respond to a law suit filed that specifically relates to the multi-use Sno-Park
known as Crystal Springs. This work has resulted in a signed Memorandum of Understanding.
This memorandum serves to: outline the mutual understanding and good faith commitments between
the Washington State Parks and Recreation Commission (State Parks), Bill and Kim Beasley (the
Beasleys), Kittitas County Fire District #8 (Fire District), and the Washington State Snowmobile
Association (WSSA); memorialize the meeting held on December 19, 2011; and develop a plan to
ensure cooperation in the operation and management of the Crystal Springs Sno-Park. This
memorandum also identifies and confirms the “action items” that State Parks agreed to undertake
with regard to enforcement in and around the Sno-Park.

Canyon Creek Closures – In January 2010, torrential rains in the Mt. Baker area washed out the
main access road to the Canyon Creek trail system. This system lies north of the Mt. Baker
Highway, and included about 55 miles of groomed snowmobile trails. The washout is
impassable to grooming equipment and vehicles. Staff met with the USFS and learned that the
trail system will remain closed through the 2012/13 season with hopes of it being repaired and
reopened for the 2013/14 season.



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Manastash Closures - In January 2010, torrential rains and rapid snow melt in the Cascade
Mountains just west of Ellensburg and south of Cle Elum, caused severe flooding and
completely washed out Manastash Sno-Park. This eliminated access to the Taneum/Manastash
snowmobile trail system from the southeast. This trail system includes about 80 miles of
groomed snowmobile trails. The washout makes this trail system inaccessible to grooming
equipment and vehicles from the Manastash area. However, most of the trail system will still be
accessible from the Taneum Sno-Park, the Woods and Steele staging area, and other Sno-Parks
near Highay 410 in the Naches area. According to the USFS, DNR, DFW and Kittitas County,
the Manastash Sno-Parks will need to be relocated. Staff is hopeful that a new location will be
identified and approved before the 2012/2013 winter season.

Lower Rock Creek/Upper Rock Creek/Milk Creek Closures – The same torrential rains and
rapid snow melt that washed out Manastash Sno-Park, also washed out access roads to a number
of Sno-Parks lying north of Highway 410 in the Naches area. As a result, Lower and Upper
Rock Creek and Milk Creek Sno-Parks will remain closed for the 2012/2013 winter season.
Staff worked with the Department of Natural Resources and the USFS to find an alternate
parking location for the 2011/2012 winter and is pursuing the same agreement for the 2012/2013
winter season. The Department of Natural Resources agreed to allow State Parks to operate a
Sno-Park at Bald Mountain which provided access to this 70 mile trail system.

Looking to the future:
Funding Applications – Staff continues to explore the possibility of eliminating the need for
each contract to have a sponsor that submits a funding application. Staff will also explore the
need to require an application for an active contract. Staff will work with the Advisory
Committees through the Steering Committee to develop clear guidelines for funding
applications.

       Author: Pamela McConkey, Winter Recreation Program Manager
        pamela.mcconkey@parks.wa.gov     (360) 902-8595

Return to top of document

Item E-9: Marketing Program Update - Report
ACTION TAKEN: Report only, no action as requested.

EXECUTIVE SUMMARY: This report provides the Washington State Parks and Recreation
Commission with an update on the status of the marketing program for Washington State Parks
and Recreation Commission. This complies with the Centennial 2013 Plan element, “Our
Commitment – Financial Strategy” and with our core values.

SIGNIFICANT BACKGROUND INFORMATION: The Discover Pass requirement became
effective July 1, 2011. This signified the evolution of the Washington State park system
becoming primarily a fee for service system. The implementation of the new pass and new
funding dynamic had its challenges and took the majority of staff time. A marketing program
became essential and had to be built from the ground floor. An internal marketing team was put



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together, a marketing firm hired in March, 2012, a marketing coordinator was hired and began
work June 1, 2012. The new micro site adventureawaits.com became available the end of May
2012. This is an update of recent activities by the marketing team.

New Contracts
   Social Marketing Plan:
     Phase 2 of contract with Weber Shandwick started Sept. 1, 2012 and continues to:
         o Develop and grow Adventure Awaits site through outreach to other like-minded
            blog sites for cross promotion and sharing of blogs, research, and blog writing.
         o Manage on-line advertising through Google, Facebook and Outbrain.
         o Manage social media sites that correspond to Adventure Awaits site - Facebook,
            Twitter, and YouTube.
         o Administer contests to increase story shares and collection of photos
      Radio Advertising:
          o Through a unique partnership with the Seattle Area Radio Association, we will
            have four concentrated radio campaigns throughout the next year on over 32 radio
            stations. The first one starts in November with the promotion of the Discover
            Pass as a great gift. The other three campaigns’ focus will be:
                 Parks Centennial and New Mobile App (February - March 2013)
                 Get Ready for Summer – Buy Your Discover Pass (April - May 2013)
                 Enjoy Your Summer at WA State Parks and Share Your Story on
                  AdventureAwaits.com (July - Aug 2013)
      Outdoors NW Magazine Advertising
       We will be advertising from October 2012 - September 2013 in Outdoors NW
       Magazine’s eight annual publications that reach 140,000 readers per issue; on their web
       site which has 5,000 visits per month, in 24 e-newsletters that has over 4,000 subscribers,
       and will share our parks materials at events in Washington and Oregon. This
       organization is very excited to partner with parks to support and promote us. They
       recently featured Cama Beach in there publication, and gave our Adventure Awaits
       “Share Your Story” contest top billing in their recent e-newsletter. They also shared
       some of our marketing materials at two recent events including the Mountaineers Fest.
Promotional Material
    Discover Pass Infographic
       o Posters - Five thousand copies of the new poster are being distributed to all parks,
          vendors/sub-agents and the Department of Licensing (DOL). The poster is available
          for viewing and printing on the Adventure Awaits web site on the “Discover Pass
          101” page and has been added to the Discover Pass site Vendor Products page.
       o Retractable banners - Six 24”x85” retractable banners of the infographic have been
          developed for the headquarters lobby and each regional office. Three banners are
          available for use by staff at promotional events.



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      Adventure Awaits promotional flier was developed and is being used when contacting
       vendors, businesses, web sites, and bloggers that are likely to promote the site and/or
       provide blog content.
      A five-part video series on “Why I Heart State Parks” was recently developed by our
       marketing firm in Phase 1 of their contract. We are using these videos to promote parks
       on YouTube and through other outlets, such as public television, as public service
       announcements and at DOL offices.
Adventure Awaits Blog and Storytelling Site
State Parks new Adventure Awaits blogging site is averaging nearly 2,300 visits per day with
85% of those being new visitors. There have been over 145 blogs posted that have been written
by parks visitors, parks staff, guest bloggers, and the contractor. Our goal is to increase the posts
from the public and use additional free guest blogs. This will allow the number of paid blogs to
decrease over time and make the site more self-sustaining.
     Improved site management by:
       o Reducing the number of blogs by the marketing firm and featuring more guest
           bloggers.
       o Adding two new feature pages: Partners in Adventure (blogs from state Natural
           Resources and Fish and Wildlife departments) and Friends in Nature (blogs about
           donations, supporters, volunteers, etc.)
       o Posting a brief survey to collect basic data on the site visitor, how they like/use the
           site, and how they heard about the Discover Pass.
      Site promotion:
       o We continue to promote the site through the agency’s official website,
           www.parks.wa.gov, the agency Facebook page and through outreach to "like-
           minded" organizations, friends groups and the Washington State Parks Foundation.
       o We are wrapping up our three-month advertising partnership with Carter Subaru on
           September 30, 2012 and will be receiving a report from the advertising agency soon.
       o Following the launch of the new Adventure Awaits YouTube channel and the posting
           of the new Discover Pass video in July, we launched a large e-mail campaign
           utilizing the newly created promotional flier. This corresponded with a blog feature
           of an artist who gave all proceeds from the sale of his paintings to State Parks and the
           creation of our new feature page "Friends in Nature".
       o We began Google, Facebook and Outbrain advertising in August to drive traffic to the
           site. Our site visits have tripled and we are continuing with this online advertising.
       o We are completing our first five-week contest called “Share Your Story”; one
           contributor per week is chosen to win a State Parks gift basket. Our weekly shares
           have tripled.
       o We launched our new Adventure Awaits Facebook page on August 13 and just
           recently acquired our 2,000th fan. Part of our online advertising will focus on a




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           Facebook ad campaign to continue to grow our fans and blog post "likes" on the
           Facebook page and drive traffic to the Adventure Awaits site.

      Discover Pass Partner Blogs:
       o The Department of Natural Resources provides weekly blog posts for the Adventure
          Awaits website and promotes our site on theirs. This effort increases promotion of
          the site and readership and we are hoping the Department of Fish and Wildlife will
          participate as well. We also are working with our partner agencies on developing a
          Discover Pass-specific strategic marketing plan that will enhance Parks' current
          marketing efforts.
Discover Pass Promotional Partnership with
Washington State Lottery
The Director and Assistant Director for
Administration attended a State Lottery event
with the Seattle Seahawks and sold Discover
Passes for 3 hours before the first home game.
State Parks will be working with the Lottery on
future events, cross promotional and sales
opportunities.

Mobile Device Application
Work is in full swing on our new mobile application which will extend the agency’s marketing
and public information outreach. The "app" will allow park visitors to use their mobile devices
to get access to detailed information about parks, overnight accommodations, GPS interactive
trail mapping, self-guided interpretive tours, guest surveys, geocaching games and more. The
mobile application also will have the capacity to include advertisements and sponsorships. The
agency public affairs office released a Request for Proposal and received seven proposals, three
of which met the request criteria and were invited to interview. Parks by Nature was selected to
develop the application and the app will be launched in early 2013 with a corresponding
marketing campaign tied to the Centennial 2013 celebration
Trail Mapping
State Parks has been gathering trail data since 2007 and recently began to process the GIS trails
data and database, and prepare trails maps. This work is estimated to take seven months. Once
the data is processed, it will be available through the State Parks mobile application, allowing
users to see where they are in a park’s trail system while they are using the trails. The data can
also be used to provide multi-media interpretation to State Parks trail users. In addition, the data
will be used on the agency’s website to provide a searchable database of State Parks trails, and
downloadable trail maps. Finally, the data can be used by agency staff to facilitate planning or
maintenance projects, or to communicate with emergency service providers.

Photo Contest


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The agency is partnering with the Washington State Parks Foundation to conduct a photo contest
that started this fall and will run through the end of the year. The foundation is utilizing a system
setup by the California Parks Foundation. The Adventure Awaits site will assist with promoting
the contest through blogs that feature the weekly winners.

New Marketing Ideas Being Explored
The following are a few ideas that the Marketing Team is working on. More details will be
shared as projects are more developed:
     Paid advertising on the Adventure Awaits site.
     Collaborating with cities and counties to promote the Discover Pass/Adventure Awaits
       site on their web sites and partner on tourism campaigns.
     Centennial Promotional Activities:
           o “Official Sponsors of the 2013 Parks Centennial” – pursue Washington-based
               businesses to promote parks by sponsoring an event and/or provide a
               free/discounted service in honor of State Parks or purchase and give away the
               Discover Pass to customers
           o Drawing/Writing school contest in K-12 classes throughout the state
           o Centennial materials developed and provided for free by Good Solutions Group
           o Nostalgia campaign – “100 Years of Making Memories”; utilizing image of park
               rangers from the 40’s or 50’s; featuring the publics’ old pictures and stories from
               park visits, etc.

       Author/Contact(s):      Ilene Frisch, Assistant Director, Administration
                               Ilene.Frisch@parks.wa.gov, (360) 902-8502
                               Cathie Tedrick, Marketing Program Coordinator
                               Cathie.Tedrick@parks.wa.gov (360) 902-8511
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Item E-10: Aquatic Land Enhancement Account Expenditures - Report
ACTION TAKEN: Report only, no action as requested.

EXECUTIVE SUMMARY: This item contains a report on the allocation, commitment and
expenditure of $4 million Aquatic Land Enhancement Account (ALEA) added into the agency’s
2011-13 Budget by the Legislature. This complies with our Centennial 2013 Plan element, “Our
Commitment – Financial Strategy” and with our core values.

SIGNIFICANT BACKGROUND INFORMATION: Since 2008, approximately $11 billion
has been cut from the State’s operating budget and it has not yet stabilized. The legislature has
had three special sessions in less than 12 months. During this time period the State’s General
Fund contribution to fund State Parks went from 66% in 2007-09 to 12% in 2011-13 with the
Governor and Legislature stating their intention to provide no General Fund support in 2013-
15.The legislature added $4 million into the agency’s budget to help it move towards self
sufficiency.


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        At the June 18, 2012 Commission meeting, the Commission approved the allocation of the
        ALEA funds and requested that staff report on the expenditures at each future meeting.
        Appendix 1 outlines how the funds have been spent to date.

        SUPPORTING INFORMATION:
        Appendix 1: ALEA Allocation Plan

                 Author/Contact(s):     Ilene Frisch, Assistant Director,
                                        Ilene.Frisch@parks.wa.gov, (360) 902-8502



        REVIEWS:
        SEPA Review:
        Fiscal Impact Review:
        AAG: 9/28/2012
        Approved for transmittal to Commission

        ________________________________
        Don Hoch, Director

                                              APPENDIX 1
                                        ALEA ALLOCATION PLAN

                                                        Under                         Total
                Project                 Allocation                    Spent                         Balance
                                                       Contract                     Committed
Forest Health                                450,000       70,000          5,317          75,317          374,683

Maintenance & Facility Assessment            500,000                      21,529          21,529          478,471

Deferred Maintenance Project
Staffing                                     400,000                                           -
       SW Region - 2 C&M Specialist          131,600                       9,554           9,554          122,046
       NW Region - 2 C&M Specialist          134,200                                           -          134,200
       EA Region - 2 C&M Specialist          134,200                      23,232          23,232          110,968

Emergency Equipment Replacement Fund         400,000                                            -         400,000

Training (Safety & Protection)                50,000       10,000                         10,000           40,000

Preventative Maintenance                   1,050,000                                            -
                                                                                                -
                           SW Region         300,000                                            -         300,000
                           NW Region         300,000                                            -         300,000
                           EA Region         300,000                                            -         300,000
                          Fort Worden        100,000                                            -         100,000
                          Marine Crew         50,000                                            -          50,000

Energy Savings Projects                      100,000                                            -         100,000



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Data Management                             300,000                                          -             300,000

Enterprise Activities                       102,000
                  Discover Pass Sales        15,000                                          -              15,000
                         Interpretation      10,000                                          -              10,000
   Interpretive Digital Media Content        15,000                                          -              15,000
                   GIS Trail Mapping         45,000        825            523            1,348              43,652
                                Events        7,000                     3,367            3,367               3,633
                      Arts in the Parks      10,000                     6,510            6,510               3,490

Marketing                                   348,000                                                        109,080
            Magazine Advertisement                       10,420                         10,420
            Radio Spots - 32 Stations                    60,000                         60,000
         Campaign 2 - Marketing Plan                    168,500                        168,500

Revenue Collection Enhancements             300,000                                          -
                                            100,000                                          -             100,000
                                            100,000                                          -             100,000
                                            100,000                                          -             100,000

TOTAL                                     $4,000,000   $319,745       $70,032         $389,777       $3,610,223




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        Item E-11: Revenue and Efficiency Task Force – Report
        ACTION TAKEN: Report only, no action as requested.

        EXECUTIVE SUMMARY: This item provides the Washington State Parks and Recreation
        Commission a status report on agency efforts to implement revenue and efficiency initiatives
        identified by agency staff, partners, and stakeholders. This item complies with our Centennial
        2013 Plan element, “Our Commitment – Partnerships”, and with our core values.

        SIGNIFICANT BACKGROUND INFORMATION:
        Revenue and Efficiency Task Force
        In spring 2010, with the specter of losing all general fund support in the offing, the Director
        established a task force to explore potential ways to generate new revenue and achieve cost-
        saving efficiencies. The Revenue and Efficiency Task Force included senior staff from the
        agency’s Property Management, Planning, and Stewardship Programs, and headquarters
        Operations. The task force was also asked to work with appropriate staff to immediately
        undertake early-action initiatives not requiring law or policy changes and make progress on the
        most promising right away.
        Identifying Initiatives
        The first stage of the task force’s work was to identify and assemble a full range of possible
        revenue and efficiency initiatives. To do this, the task force convened work groups comprised of
        agency staff and stakeholders with expertise in developing revenue sources, lowering expenses
        and achieving operational efficiencies. Work groups proposed initiatives to reduce expenses and
        increase revenues in five functional areas:


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   Operational Efficiencies and Best Practices (e.g., cost analysis, park optimization,
    sustainability)
   Service-Related Fee Development (e.g., Discover Pass, camping, mooring)
   Business Partnerships and New Enterprise (e.g., leases, concessions, business partnerships)
   Philanthropic Support (e.g., sponsorships, private foundation grants, individual donations)
   Government Initiatives (e.g., state capital/operating funds, government grants, interagency
    partnerships)

In all, work groups identified 61 distinct initiatives. These were further refined and incorporated
into a report sent to all agency staff and public stakeholders in September 2011 for review and
comment (Appendix 1). Original prioritization of initiatives by executive leadership is included
in Appendix 2. The report generated over 100 responses from staff and the public. A summary of
responses is available on request (32 pages).
Implementing Initiatives
Since beginning this effort, the agency has undergone considerable reorganization. Staff has
been assigned responsibility for coordinating implementation of initiatives as follows:


 Initiative Area                              Program                      Division

 Operational Efficiencies and Best Practices
                                             Assistant Director’s Office   Operations
 (includes Discover Pass Administration)

 Service-Related Fee Development              Property Management

 Business Partnerships and New Enterprise     Property Management
                                                                           Parks Development
 Philanthropic Support                        Partnerships and Planning

 Government Initiatives                       Partnerships and Planning

 Marketing Support for Initiatives            Marketing                    Administration

During the past year, work has preceded on implementing twenty six of the highest-priority
initiatives. Program staffs have reviewed input and suggestions received as part of staff and
stakeholder outreach. Because identified initiatives are relatively broad, input to date has not
resulted in development of wholly new initiatives per se. However, programs continue to
incorporate suggestions into existing initiatives as they move ahead. As implementation
proceeds, priorities also continue to evolve. Some initiatives have risen to higher priority while
others have receded, depending on their relative viability. Appendix 3 includes a current working
prioritization of initiatives and outlines current status and anticipated next steps for each.

Next Steps
Staff plans to integrate work of the Revenue and Efficiency Task Force, into the forthcoming
agency transformation strategy proposal to the Commission later this year. Staff also anticipates
requesting Commission action on a series of policy issues where resolution is necessary to
implement high-priority initiatives. These include:
     Enterprise, fees, pricing and delegating fee setting authority to staff


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    Sponsorships and sponsor recognition
    Use of land to generate funds for a state park system endowment
SUPPORTING INFORMATION:
Appendix 1: Revenue and Efficiency Public Outreach Document (September 2011)
Appendix 2: Staff Prioritization of Revenue and Efficiency Initiatives (September 2011)
Appendix 3: Current Working Prioritization and Disposition of Initiatives

       Author/Contact(s):     Peter Herzog, Partnership and Planning Program Manager
                              peter.herzog@parks.wa.gov       (360) 902-8652

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Item E-12: Centennial 2013 Plan Celebration Report – Report
ACTION TAKEN: Report only, no action as requested.

EXECUTIVE SUMMARY: This report focuses on the Centennial 2013 Celebration Plan,
developed from ideas provided by the Commission celebration sub-committee, State Parks staff
and constituents. Tactics in the plan will integrate marketing and promotions and will use
principles outlined in the agency Transformation Plan under development, to guide the agency
into its second century of service. This item complies with our Centennial 2013 Plan element,
“Our Commitment – Public Service and Your Legacy” and with our core values.

The Washington State Parks system will be 100 years old on March 19, 2013 and many
programs and activities are being planned to commemorate the occasion. The Centennial 2013
Celebration Plan is partly a communications plan. Like the Centennial 2013 campaign of the past
several years, its intention is to increase public awareness and support, while celebrating one of
the oldest, largest, most beautiful and diverse state park systems in the country. This report
complies with the Centennial 2013 Vision and several elements of the Centennial 2013 Plan –
including Enjoyment, Health and Learning; Public Service; and Financial Strategy.

SIGNIFICANT BACKGROUND INFORMATION:                        A yearlong celebration and set of
activities are intended to celebrate the State Parks centennial year, 2013. The Commission
several years ago adopted a Centennial 2013 Vision and Plan in order to align the efforts of the
Commission, staff, public and policymakers in preparing the park system for its grand
celebration and a second century of service.

The Centennial 2013 Vision adopted by the Commission focused on making the park system one
of “premier destinations of uncommon quality . . . outstanding for the public experience, health,
enjoyment and learning of all people.” In a healthier economy, support from the Governor and
Legislature, including a legislative advisory committee, resulted in more robust operating and
capital budgets that allowed the Commission to make many system upgrades and complete
improvements in every park.

The broad goals of the Centennial campaign were focused around three priorities: 1. Fix what we
have; 2. Upgrade and improve existing parks, trails and services; 3. Move toward new parks,
trails and services for the future. Goals included better stewardship, more events and interpretive


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programs, higher public service scores, increased partnerships and volunteers, more business
planning, progress on deferred maintenance and a focus on trails, historic sites and individual
park improvements. Progress was consistently made on all of these until the Great Recession hit
in late 2008.

Even though the Recession hit hard and has resulted in significant losses to staffing, programs
and services, the Washington State Park system remains one of the largest and most beautiful in
the country – and one well worth celebrating on the occasion of its 100th anniversary.

The Centennial Celebration Plan attached provides a structure and focus for celebrating the State
Parks system’s 100th birthday in the broadest, most inclusive and most economical way possible.
It is focused around three areas: Events, Programs and Products.
The plan includes many ideas and concepts from all quarters – Commissioners and a
Commission celebration subcommittee, staff, friends groups, partners and volunteers, special
recreation groups and the general public. Some underlying assumptions and principles of
engagement for the plan are outlined below:
      All of the ideas listed will be considered and explored as practical, appropriate and as
         resources allow; while there may be some that do not come to fruition or turn out
         different than originally conceived, it is assumed there will be other new ones that come
         along – surprise additions as people “bring new things to the party.” These will be added.
      Staff will bring a spirit of inclusion and creativity to the table, remaining flexible and
         open to changes and opportunities for the Centennial celebration and beyond.
      Publicity, promotions and marketing tactics will be used in every element of the plan, for
         short-term participation as well as long-term support. The Centennial celebration is an
         excellent opportunity to build long-term public support.
      Celebration Plan elements will include those completed and launched, as well as
         activities and services just beginning development during the Centennial year; the
         celebration commemorates our past and accomplishments but also may serve as a bridge
         to the future, as the agency develops and refines its Transformation Plan for the first
         years of State Parks’ “second century of service” beyond 2013.

SUPPORTING INFORMATION:
Appendix 1: Centennial 2013 Celebration Plan

        Author(s)/Contact:      Virginia Painter, Public Affairs Director
                                virginia.painter@parks.wa.gov (360) 866-1407

Reviewer(s):
SEPA Reference: Pursuant to WAC 197-11-704, staff has determined that this Commission agenda item
is a report and therefore is not subject to State Environmental Policy ACT (SEPA) review.
Fiscal Impact Statement: This item is a report and therefore is not subject to a fiscal impact statement.
AAG: September 25, 2012
Approved for Transmittal to Commission


_______________________________
Don Hoch, Director




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                                    APPENDIX 1

          CENTENNIAL 2013 CELEBRATION PLAN

DRAFT
Centennial 2013 celebration plan
Context
The Washington state park system will turn 100 years old on March 19, 2013.
With the creation of its Centennial initiative, the Commission’s intention was to celebrate the
park system’s 100th anniversary in 2013. In 2003 the Commission set in motion a plan to
build support for State Parks, increase budgets and make updates and improvements in parks
all over the system, in preparation for the grand birthday as well as for a second century of
state parks. The Centennial Vision provided the guidance to create a system of parks that are
“premier destinations of uncommon quality for all to enjoy.”
The campaign was created to focus efforts of policymakers, staff and public on three
common goals: 1. Fix what we have; 2. Upgrade and improve existing parks, trails and
services; 3. Move toward new parks, trails and services for the future.
As the result of this focus, with support from the Governor and creation of a legislative
advisory group, State Parks was allocated larger capital and operating budgets than ever
before during the building years of the campaign – and because of that, service and physical
improvements were made in all parks.
Constraints
The Great Recession hit in 2008, and the State Parks budget began to shift away from
allocated actual General Fund dollars, to a greater reliance on revenues from fees. Shortfalls
and reductions have resulted in dramatic staffing losses, diminishing of services and have
placed on hold many Centennial efforts that had been under way.
2012 may be the toughest year ever for Washington State Parks. As we move into the next
budget cycle, the Commission is poised to request increased General Fund – with unknown
results. Staff and financial resources are tight, but staff have worked hard in 2012 to keep
offering events and opportunities. Meanwhile, members of the public ask, “with all your
losses, are you still going to celebrate the Centennial?”
Sample Messages
The answer is, “Yes.” Even though the recession has resulted in significant losses to staffing,
programs and services, the Washington State Park system remains one of the largest and
most beautiful in the state – and is one worth celebrating.
With support from the Governor and Legislature, the Commission made a great deal of
progress on Centennial goals in the first several years of the Centennial decade – in all areas,
including stewardship and interpretation; enjoyment, health and learning; public service;
partnerships and volunteers – and facilities, historic sites, trails and two new parks and
progress toward future ones.
We know people love their state parks, and we want them to celebrate the park system’s
100th birthday.
The Centennial provides an opportunity to commemorate something of value to
Washingtonians, while marketing the system and working for success with the Discover
Pass.
Agency events and activities will provide a bridge from our 100th year into the next few
years; the agency is developing a Transformation Plan to guide us into those next years as we
explore new ideas and ways of operating to ensure a sustainable park system for future
generations.
We will reach out to partners and friends to help us celebrate this momentous occasion. We
need and appreciate our partners and the public for their various kinds of support –
purchasing Discover Pass, volunteering at parks, enjoying their parks and sharing their
experiences.
Objectives
There are many reasons to celebrate Centennial 2013. Celebration goals are in
alignment with original Centennial 2013 goal of building public support to help sustain
the park system. Others:
     Create new potential partnership and sponsorship opportunities and bring in new
       ideas by inviting the public, friends and partners to help.

     Celebrate the beauty of our state and the many benefits state parks provide, including
      quality of life, health and the state economy.

     Use our Centennial anniversary as an opportunity to market the park system.

     Enhance volunteer and public participation by providing opportunities for people to
      pitch in on the ground and help (cleanups, etc.)

     Recognize our friends, Foundation, volunteers and many partners.

     Celebrate the unwavering spirit and commitment of staff even in the toughest of
      times.

Celebrations Plan: Guiding principles
This Centennial 2013 Celebration Plan is organized around three types of activities: 1.
Events; 2. Programs; 3. Products (commemorative items and branding materials). The
items within these categories were suggested over years by Commission, staff, friends
and public. This document is a living document where we will explore the potential of
ideas and note those we can move forward.
Here are some guiding principles for the plan:
     The Celebration Plan is part Marketing-Communications Plan. As such, it
       should be assumed that publicity, marketing and promotion tactics will be applied to
       all our activities. We will connect efforts through communications, making the most
       of the Centennial as an opportunity to reach out and tell our story, sell our system and
       grow participation. A section in the plan will include special marketing activities.

      Celebrity sponsor: Centennial 2013 could greatly benefit from the support or
       statements of celebrity or celebrities. These could manifest in a number of ways,
       including guest appearances, celebrity branding on products and projects, PSAs, etc.
      Foundation and corporate sponsors: The Foundation could help by identifying one
       or more corporate sponsors to underwrite our activities, events and products, in return
       for recognition including their brand appearing on our products.

      The Centennial 2013 celebration plan is intended to be inclusive. All are
       encouraged to bring ideas to the table.

      We will list all ideas and concepts and explore them as time and money are
       available. We will continue to add items with potential, eliminate those that don’t pan
       out and above all, be open to new things that friends and partners “bring to the party.”
       Let’s not be afraid to list our ideas; the only failure is not to try if it’s in our power to
       do so.

Events
With help from friends and Foundation, we will celebrate events large and small all
over the state in 2013. These will range from signature Centennial events to individual
park events already traditionally offered by park staff around the state. With simple
packaging, we can use what we have, branded to Centennial 2013. These events also can
be easily tied to Discover Pass to help with marketing efforts. A special events
coordinator position in the Partnership and Planning unit would serve as a consultant,
recruiter and liaison with partner organizations, also helping to gather information
that would assist other units in providing public information promotion and marketing
of events.
     March 19 at the Capitol: State Parks will celebrate its regular legislative birthday
        presence at the Capitol on its actual birthday March 19. This may be co-sponsored by
        the Foundation and will include our Centennial display, trees for Legislators and
        birthday treat.

      March 21 Commission Meeting birthday reception: The Commission will break
       during its regular meeting, for a cake and coffee reception with staff in the Labor and
       Industries Auditorium. Friends and others may be invited as well.

      Signature Centennial park events: Two official Centennial signature events – one
       at Riverside State Park on the east side and one at Deception Pass state park on the
       west side will occur during the height of the summer season, dates TBA. The State
       Parks Foundation will be asked to help sponsor these events, and park managers will
       be asked to request support from each park’s foundation as well. The events will
       feature a Centennial presentation with special guest speakers, activities and a day of
       fun for the public. Media coverage if possible.

      “Welcome to the parks”: The Commission has approved approximately $250,000 to
       be used for park projects in honor of the Centennial. Park managers will use these
       funds to “dress up” the entrances of their parks for the Centennial season, through
       freshened landscaping, flower planting, painting of entrance stations – to make parks
       welcoming, by making them look attractive and giving them “street appeal. These
    may be partnership activities in the form of “call to action kick-off events” as well as
    opportunities for media, public announcements and photo opportunities.

   Participation in national and state initiatives: On Jan. 1, 2013, State Parks will
    again participate in the Nation’s State Parks’ First Day Hikes activity. Several state
    parks will be identified as New Year’s Day hiking opportunities, with treats and
    handouts for participants.

   Other special Centennial 2013 park events: Cultural events, visitor appreciation
    days and friend and foundation events will be packaged and promoted for the
    Centennial. Examples: Discover Cama Beach, a Centennial 2013 event; Discover
    Rieverside, a Centennial 2013 event – etc.

   Centennial fun and recreation events: Recreation groups organizing a fun-run,
    Volksmarch, geocaching, boating, biking or other activity will get the added benefit
    of having their event promoted as a Centennial 2013 event. We will help them
    promote their event on social and traditional media and have their event listed on the
    agency Web events calendar. These may be initiated by parks as well and may be tied
    to a free day with a recreation focus such as hiking, races, etc. These events may
    recognize contributors, volunteers and partners.

   Special interest events: In 2012, a single artist pursued the goal of creating 100
    works of art to auction and presented State Parks with a check for $2,000. An art
    challenge could follow up on this. In addition, Plein-Aire, an artist’s group, wants to
    hold outdoor painting sessions in parks in conjunction with Centennial 2013. Great
    promotion, photo opportunities.

   Dedications: Any new improvements, trails and other park features unveiled during
    the 2012 summer season will be promoted as Centennial events.

   Partner conferences: Reach out to partners to have a place at their conference in
    2013. Washington Recreation and Park Association is including the State Parks
    Centennial 2013 as the theme of their 2013 conference in April.

   Display and booth presence: Participate at trade shows, recreation and community
    fairs as resources allow, using State Parks display boards and booths and taking along
    informational materials to share wih the public.

Other event possibilities:
    Music in the park: Local rangers might offer free entry to the local string trio or
      chamber orchestra to practice one evening in the park – with the public enjoying
      the results.

Programs
In 2013, several new programs will be rolled out to expand on our public service,
while also commemorating Centennial 2013. Programs can build on activities we
   already do, and they can help us set a new standard of service as part of
   Transformation Plan and beyond 2013.
    Phone apps: Starting in 2013, visitors can get access to State Parks information on
       their telephones. Find out what’s available at the park, how to get there, learn about
       the park’s history and share your story.

      WiFi: The first set of parks will be have wi-fi availability in 2013.

      Interpretive programs close at hand: Use your telephone and the QR code at the
       site to find out the history behind the site – more sites added in 2013.

      Foundation photo contests will engage the public in sharing their best photos.
       Contests and prizes announced in 2013 – and new products that may be developed
       using the photos.

      Exhibit on wheels: Sponsor funding pays for an “exhibit on wheels” that tours every
       park over a year’s time and features the beauty and diversity of the park system. State
       Parks and the Foundation advertise the appearances, sponsors get attention. When the
       tour concludes, exhibit is featured permanently somewhere (capitol museum?)

      Kid vid: Farrington Foundation in Central Washington is working with high schools
       to get kids to record “why I love my state park.” The project results will be presented
       in 2013, with the hope they grow beyond 2013.

      Taking history outdoors: Washington state parks are sites where much of our state’s
       history unfolded. As some park managers already create programs to dovetail with
       public school curricula, more of this will be encouraged in 2013.

      Ice Age Floods program: Stewardship staff is working closely with multiple
       agencies on a National Ice Age Floods trail. State Parks has created interpretive
       panels at the State Parks-owned locations, has created a basic Web page to be added
       to and will develop more materials and sites in 2013.

      Trails program – New miles of trail and a comprehensive Web page with
       downloadable maps under development. Possible: trail volunteer events and new
       features to dedicate.

      Marine parks video – A partner is working to produce videos showing marine
       approach and park surroundings, for use as we deem fit. To be rolled out to the public
       in 2013.

      Park ranger “MyPark onYouTube” program – Starting in the spring, rangers take
       a whack at a short and casual You-tube video clip showing their park, however they’d
       like. Posted by Public Affairs as they arrive.

Collateral, memorabilia and commemorative items
   Junior Ranger items: A suite of materials kids: Litter bags, coloring book, new
    activity sheet, old and new bookmarks, pencils, crayons and an eager beaver sticker
    for kids in 2013. PAO wants to freshen these materials.

   State Parks virtual passport: Visitors can download a passport page on the Web
    and “stamp” it with images of parks visited – also downloadable.

   Actual paper passport: Find a sponsor to fund this project and receive sponsorship
    recognition. Passport and collectible stamps (icons or photo stamps) available for sale
    to collectors.

   Park visitor packets: Find underwriter for giveaway packets that may include litter
    bag; Good Solutions Map and History broadside; bookmarks, pencils, bumper sticker
    and park-specific map.

   For purchase: Create a suite of inexpensive materials we know will sell, for all those
    park managers that want to sell them from entrance stations/stores. Suite may
    include:

    -rubber bracelets
    -reusable shopping bags
    -reflector strips for runners/bicyclists
    -patch or stickers
    -foldable frizbee
    -water bottles
    -glow sticks
    -park stamps (icon)
    -post cards
   QR challenge: Create and post QR codes for individual parks and through social
    media, pose trip challenges to readers. When they get to the park, they have to find
    the code, capture it on their Smart Phone and send it in for a modest prize. These
    could be organized around themes: Four Lewis and Clark parks, Visit three Ice Age
    floods sites, Go to the far corners: Crawford Caves and Fields Spring.

   State Parks musical CD: A CD of Washington artists donating their recorded songs;
    proceeds of sales to support State Parks. Contact established to learn more.

   Post card sets: Commemorate the Centennial with sets of postcards featuring icons
    and/or beautiful photos.

   Commemorative Centennial 2013 Coffee table book: This project has been
    proposed by many people, all of whom want money to produce it. . .. Sponsor? This
    is a project that could still begin in 2013 – and include photos from our celebrations
    as we move toward Transformation time.

Other products:
Special promotions and marketing efforts
          State Parks day with the Mariners – get on the Happy Birthday board and get
           the Ms to hand out something special that’s tied to State Parks.

          Get a State Parks day with the Sounders – for those other fans.

          And how about those Seahawks?

          Carter Subaru – Centennial?

          Specific ads and promotions . . . .

Themes
This section of the plan is intended as a bank of ideas on themes that can be used for
challenges, media promotions, promotional items and more.
    100 bucket list things to do in State Parks

      Marine parks challenge by boat

      Cascadia Marine Trail

      Long-distance trails challenge – hike 10, bike 10, trot 10 on horseback

      Visit four Lewis and Clark trail parks

      Visit three Ice Age floods parks

      Birding trails

      State Parks’ quietest places

      Top the rock – and other climbs in state parks

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