CURRICULUM VITAE
                            AMELIA van der MERWE

RESIDENTIAL AREA:           Broadacres, Gauteng

LANGUAGES:                   English and Afrikaans

Dependants:                 Divorced, no dependants

ID NUMBER:                  6705260021082

EDUCATION:                  Grade 12 (Matric)

                            State Enrolled Nurse


     Solid track record in the Pharmaceutical Industry – sales, detailing and pharmacy.
      Currently employed as Regional Sales Manager at UPD. Have taken care of the
      Sales team Nationally a period December 2011 to April 2012 and currently
      “overseeing” Coastal Team currently no Regional Manager for Coastal region.

     High energy levels. Adaptable, versatile and likes change.

     Enthusiastic

     Firm but fair very hands on with team members. Lead by example.

     Have knowledge of the current business structure and management principles within

     Analytical


     Good planner, Ambitious, target driven.

     Positive attitude.

     Always willing to learn more, assertive and a logical thinker with an enquiring mind.
                                 CAREER SUMMARY
                United Pharmaceutical Distribution A Division of New Clicks SA

Position:                     Regional Sales Manager

Time Period:                   October 2010 to Current

Reporting Structure:          Sales and Marketing Executive

Key Responsibilities:

   Implement the sales strategy and drive sales and market share growth of UPD and Link
    Achieve sales targets for region and Link own Brand range.
    Identifying opportunities for growth of sales volume.
   Drive UPD value offering, service offering to maximize on sales.
   Analyse sales data daily, weekly and monthly utilizing internal systems Term Lite and
    Tableau, in order to identify reasons for lost business and new opportunities in the
   Analyse IMS data to maximize on increasing compliance to UPD via the Link stores.
   Analyse IMS data to establish market growths, trends and UPD market share within
    wholesale and distribution arena.
   Ensure that customer satisfaction through all Channels, Hospitals, Independent
    Pharmacy, Doctors, Link .
   Provide market intelligence .
    Manage sales representatives to ensure maximum sales force efficiency and individuals
    achieving targets for each region/area.
   Negotiations on targets for Independent Pharmacies and Links.          Attended GAP
    negotiation course and was the winner at the end of the course for most effective

                     Ackacia Pharmaceuticals (was Thebe Pharmaceuticals)

Position:                     Regional Sales Manager

Time Period:                  January 2009 to September 2010

Reporting Structure:          Sales and Marketing Executive

Key Responsibilities:

       Achieve sales budget for Region (Gauteng/Free State/Northern Cape). Company
        contribution 53% Gauteng, 6% Free State

       Budgets for Financial year 2010 Gauteng R 95 700 000 and Free State R
        11 000 000.

       Manage territory and Key account planning, including analysing territory, directing
        team in terms of budgets, sales objectives, field efficiencies.
      Portfolio included Scheduled Medicine (Generics and Originator) from various
       Therapeutic groups and Neutraceuticals.

      Sales Team interaction on a High Level.

      Sales Team consisted off:

       -    4 Specialist Detailing representatives

       -    6 Retail Pharmacy representatives (calling on all channels)

       -    2 Hospital representatives and 1 Mining Industry Specialist representative

      Maintain relationships with Key customers, distributors and wholesalers. These

       CJ Williams, Alpha Pharm, UPD, Dischem.

      Recruitment selection, training and development.

      Execution of Marketing plans on Focus brands.

      Reporting on market trends/new developments. Analyzing market activities of own
       portfolio as well as competitors.

      Control and management of budgets for region.

      Involved in distribution of products via PHD, authorisations follow up of queries,
       credits, and orders.

      Under my management the Free State Region won the Region of the Year award in
       2009. The business grew from a 4.2% to a 6% contribution.

Reason for leaving:           Offered a position in Wholesale/Distribution Industry

                                  AGENCY - NEUTRACEUTICALS

Position:                     Agent within the Pharmaceutical Industry various Principals.

Time Period:                   March 2008 to December 2008

Reporting Structure:          Owners/Directors of various Principals

Key Responsibilities:

      Achieve sales targets for various products.

      Manage territory by planning and analyzing in terms of targets, calls, coverage,

      Serviced Gauteng, Mpumalanga.
      Had 5 Principal suppliers, products varied from Neutraceuticals and Over the counter

      Maintain relationships with key customers, wholesalers and distributors.

      List new products with wholesalers.

      Report on market trends.

Reason for leaving:              Financially this was not viable, offered a permanent position at

               Pharma Choice Healthcare and Sanofi Aventis Pharmaceuticals

Position:                    Regional Sales Manager – Inland and Free State

Time Period:                 July 2002 to February 2008

Reporting Structure:         National Sales Manager and Head of Business Unit

Key Responsibilities:

      Started at Pharma Choice as a detail representative, moved over to the retail side
       looking after the East Rand, Mpumalanga and Swaziland.

      Won rep of the Year and Rep of the cycle 5 times during this period.

      Was promoted to Regional Sales Manager after 18 months in the field as a Sales

      Sanofi-Aventis acquired Pharma Choice in a buy out in October 2007.

      Achieve sales budgets for region.

      Budgets for F 2007 R 40 000 000,F 2008 R 130 000 000

      Manage territory by planning, analyzing, directing team.

      Monitor and evaluate representative performance of individual team member versus
       set goals and objectives.

      Field supervision, coaching to ensure strategies are accurately implemented and
       adhered to.

      Maintain relationship with Key customers, include all channels.

      Recruitment, selection, training and development.

      Reporting on market trends.

      Analyzing competitor activities/trends.
      Management of promotional budgets for region.

Reason for leaving: Opportunity to start own Agency within Pharmaceutical Industry

                               MAPA Cleaning Technologies CC

Position:                    Professional Sales Representative

Time Period:                  February 2001 to June 2002

Reporting Structure:          Sales Director/Owner

Key Responsibilities:

      Achieve sales budgets for the Region.

      Marketing and Sales of Industrial Cleaning equipment and chemicals.

      Quotations and tenders as per brief(s).

      Finding new business, cold calling.

Reason for Leaving: Offered a position in the Pharmaceutical Industry

                          Setsebi Cleaning Services – Bidvest Group

                          Prestige Cleaning Services – Bidvest Group

Position:                    Contracts Manager/ Operations Manager

Time Period:                 June 1999 to January 2011

Reporting Structure:         Regional Manager

Key Responsibilities:

      Started at Prestige Cleaning Services as a Contracts Manger.

      Managed all cleaning and hostessing services at Linksfield Netcare Hospital.

      Managed a staff complement of 55 staff.

      Was promoted to Operations Manager to Setsebi managing various different contract
       sites, these included Heatlhcare, Manufacturing and hospitality (Vodacom, Linksfield
       Netcare Hospital, Balalaika Hotel, ABB).

      Maintaining Industrial relations, ensuring compliance and adherence to labour
      Human resource planning, recruitment, selection including all disciplinary procedures
       in line with the LRA.

      Employee training and development.

      Costing of new contracts.

      Managing promotional budget including debtors’ days.

      Managed a staff complement of 170 staff at 12 different sites.

Reason for leaving:           Wanted to evolve into Sales environment

                             Dr Bentley Phillips General Practitioner

Position:                     General Nursing and Administration

Time Period:                  January 1991 to June 1999

Reporting Structure:          Dr Phillips

Key Responsibilities:

      All nursing duties in line with a General Practice.

      Accounts, debtors days

Reason for leaving: Doctor Phillips was retiring at the year end.

                               Kelmac Group of Personnel Services

Position:                     Personal Assistant to Branch Manager

Time Period:                  April 1990 to December 1990

Reporting Structure:           Branch Manager

Key Responsibilities:         All secretarial and administrative duties

                                   Warren J Kruger – Accountant

Position:                     Personal Assistant to Accountant

Time Period:                  March 1989 – March 1990

Reporting Structure:           Warren Kruger - Owner

Key Responsibilities:         Administration, accounting and secretarial duties.
                                    Lancet Laboratories

Position:                   Nurse - Venupuncturist

Time Period:               May 1989 – February 1989

Reporting Structure:        Regional Head of Department

Key Responsibilities:      Taking of blood specimens

                Johannesburg General Hospital (now Charlotte Maxexe)

Position:                  Started as a student Nurse Qualified as a State Enrolled Nurse

Time Period :              May 1985 to April 1988

Reporting Structure:       Head Professional Nurse Trauma unit

Key Responsibilities:      All Nursing duties. Spend the bulk of my training time in the
                           Trauma Unit.

   1.    Simon Ellse –
        Sales & Marketing Director – PharmaChoice Healthcare
        082 450 7144

   2. Karen Livings
      Administration Manager –PharmaChoice Healthcare
      082 602 4559

   3. Kevin Francis
      Head of Business Unit – Sanofi Aventis, PharmaChoice Division
      071 679 3373

   4. Mike Murray Knobbs - MD
      Thebe (Now Ackacia Pharmaceuticals)
      082 780 2228

   5. Thandi Hall
      UPD – A Division of New Clicks SA
      082 492 5998

                                    Trade Reference

1. Carole Lawrence
   Life Healthcare – Procurement manager
   011 219 9498

2. Oliver Cornish
   Grayston Pharmacy Link - Owner
   011 883 3238

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