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					         Trade Fairs

English Department, Huzhou Teachers College
                Objectives
1) To enable students to talk about trade fairs.
2) To enable students to write formal
   business letters.
3) To practise a collaborative speaking task.
4) To review the present simple referring to
   future time.
          Tasks and Schemes
1.   Speaking 10’
2.   Reading. 30’
3.   Grammar and language. 10’
4.   Writing. 20’
5.   Assignment.
Speaking on p.32
Difficult points:
    What information might trade fair
     organizers include in a standard letter of
     reply to enquiries about an exhibition?
 Dates, duration, location, size; Generally we
     use “venue” to refer to the exact place where
     an event or activity will happen. For example:
     This historic building in a peaceful setting
     over-looking the river provides the perfect
     venue for your conference.
Focus: the centre of interest in a show,
 showing whether it is for trade or for public.
 For example: An commodity fair exclusively
 open to traders: Oct. 22-23, 2005; Open to the
 general public, Oct. 28-31, 2003.
Stand size: the size of a small enclosed area
 where information and products are shown to
 the public at an exhibition.
Cost
Facilities (car parking, catering etc.)
Reading 2(p.32): Put the following jumbled
  paragraphs into correct order
① The key to the continuing popularity of The Top
  Drawer is its selection process, ensuring that buyers
  are seeing the very best in the industry. Consequently,
  we ask for all new applications to be accompanied by
  a brochure.
② If you require any further information or advice,
  please do not hesitate to call Adrian Gwyn-Evans,
  Lisa Ferguson or myself on 0171 370 8350.
③ Top Drawer is such a popular show that by the time
  this letter reaches you, many of the available stands
  will already have been rebooked. Therefore, we
  recommend you reserve your stand as soon as
  possible and we guarantee all applications will be
  given our full attention the moment we receive them.
④ Now in its eighteenth year, Top Drawer continues to
  be the showcase event for personal gifts and home
  accessories. Both summer and autumn exhibitions
  attract some 20,000 UK and overseas buyers from
  independent retailers, department stores, mail order
  houses and contract interior designers.
⑤ Thank you for your interest in the above event. As
  requested, I enclose full details of this and future
  shows for you.
⑥ Held in Central London, Top Drawer attracts buyers
  who understand the importance of good design and
  new products. If you rely on meeting customers face
  to face in an environment that allows you to show
  your products to their best advantage, you will not be
  disappointed.
     Reading 2(p.32): Put the sentences into correct order

                       Top Drawer Summer 7th-9th May 2000
                            Earls Court Two, London
①    The key to the continuing popularity of The Top Drawer is its selection process,
     ensuring that buyers are seeing the very best in the industry. Consequently, we ask
     for all new applications to be accompanied by a brochure.
②    If you require any further information or advice, please do not hesitate to call
     Adrian Gwyn-Evans, Lisa Ferguson or myself on 0171 370 8350.
③    Top Drawer is such a popular show that by the time this letter reaches you, many of
     the available stands will already have been rebooked. Therefore, we recommend
     you reserve your stand as soon as possible and we guarantee all applications will be
     given our full attention the moment we receive them.
④ Now in its eighteenth year, Top Drawer continues to be the showcase event for
     personal gifts and home accessories. Both summer and autumn exhibitions attract
     some 20,000 UK and overseas buyers from independent retailers, department stores,
     mail order houses and contract interior designers.
⑤ Thank you for your interest in the above event. As requested, I enclose full details of
     this and future shows for you.
⑥ Held in Central London, Top Drawer attracts buyers who understand the importance
     of good design and new products. If you rely on meeting customers face to face in
     an environment that allows you to show your products to their best advantage, you
     will not be disappointed.
Key: ⑤ ⑥ ④ ① ③ ②
Reading on page 33(difficult points):
2) Earls Court Two: 伯爵俯2号大厦
 The titles of English noblemen:
 Duke(duchess公爵夫人, 女公爵), marquis(英国等的)
   侯爵/ marquess侯爵, 侯爵长子的尊称(marchioness
   侯爵夫人, 女侯爵/ marquise侯爵夫人, 女侯爵),
   earl /count伯爵(countess伯爵夫人, 女伯爵),
   viscount (英国的)子爵(viscountess子爵夫人, 女子
   爵), baron男爵(英国世袭的最低级的贵族爵位)
   (baroness男爵夫人, 女性男爵)
3) If you rely on meeting customers face to face in an
   environment that allow you show your products to
   their best advantage, you will not be disappointed.
 Rely on: expect
To best advantage: also “to good advantage”, in a
 way that highlights its best features. 使优点突出
For example: The walls were painted in muted
 tones, to show the pictures to good advantage.
如果您希望在能让贵公司的产品展现其最佳魅力的
 环境中与顾客进行面对面的交谈,您一定能如愿以
 偿。
4)Now in its eighteenth year, Top Drawer
  continues to be the showcase event for personal
  gifts and home accessories.
Showcase: a set of one or more shelves enclosed
  with glass in which objects are placed for looking
  at in a shop or museum.
 A showcase event: an event to show quality goods or
   articles of precious values.
 18年过去了,如今的“顶尖”展销会一如既往,
   仍然是展示个人礼品和家用饰品精华的盛会。
5) Buyers from independent retailers, department stores,
   mail order houses and contract interior designers.
 House: company. In English it is usually used in the
   names or addresses of such companies or commercial
   departments as publishing, printing, trade and
   fashion design, etc.
 Contract interior designers: the inner decoration
   companies which have agreements with others.签约
   的室内装饰公司。
 Grammar and language:
1. Hunt for the sentences in the letter of the present
   simple referring to future time.
1) If you rely on meeting customers face to face in an
   environment that allow you show your products to
   their best advantage, you will not be disappointed.
2) By the time this letter reaches you, many of the
   available stands will already have been rebooked.
3) All applications will be given our full attention the
   moment we receive them.
4) If you require any further information or advice,
   please do not hesitate to call myself on 020 7370
   8350.
2. The uses of the present simple
   referring to future time.
 The present simple is used to refer to the future in
  subordinate clauses; the verb in the main clause
  usually provides the time reference, This is the case
  in conditionals and with the following conjunctions
  of time: when, as soon as, until, after, before, by the
  time, the moment.
 In conditional clauses: (see sentence 1 and 4)
 In time clauses: (see sentence 2 and 3)
 The present simple can also be used to refer to future
  events which are considered to be certain because
  they are timetabled or fixed. e.g. We launch the
  product in Europe next week.
 Writing: a letter of reply to enquiry
   about an exhibition.
1. The organization of a letter:
1) Letter layout:
2) Standard opening:
3) Standard closing:
4) Standard phrases:
5) Main points and supporting ideas:
6) Linking words:
2.    Letter layout:
                                  Heading
     Inside address
     Salutation

     …….……………………………. Body of Letter…………………………………..
     ………………………………………………………………………………………..
     ………………………………………………………………………………………..
     ………………………………………………………………………………………..
     Complimentary Close

     Signature



3.    Standard opening: (Dear…)
4.    Standard closing:
     Yours sincerely (respectfully / truly / faithfully / cordially /
      affectionately )
5.   Standard phrases (see the information on page 71)
1)   Referring to previous correspondence or conversation:
    Thank you for your interest in the above event. As requested,
     I enclose full details of this and future for you.
    As requested, …应您要求…
    With reference to your letter dated…in which…
    关于您某月某日的来信……,其中谈到……。
    Further to our conversation of …
    (further to …, with…, in reference to…就…之事;关于…之事)
2)   Stating the purpose of your letter:
    I am writing to…
    I would like to …
3)   Enclosing the information:
    I enclose… (随信附上…)
    Please find enclosed… (附上…)
4)   Ending the letter:
    Offering assistance
    If you require any further information…do not hesitate
     to …
    Should you have any further questions, please contact me
     on …
    Referring to future contact
    I look forward to hearing from you.
    I look forward to meeting you on/in …
6.   Main points and supporting ideas:
    Main points need to be clear. As a general principle, writers
     need to provide ideas to support and illustrate their main
     points.
7.   Linking words:
    The relationship between ideas in a letter can be made clear
     through the use of linking words and phrases, showing
     relationships such as contrast, consequence and addition.
assignment:
 You are the manager of the public relation in
  the hotel, A Cut Above. Mr. Zampeiri
  wrote to you to enquiry your service on 14
  June. Please reply his enquiry as your home-
  work.
A Cut Above: better than(这里为会展公司名,
  可译为:“超凡”)
e.g. He considers himself a cut above other people.
他自认为比别人高明。
Suggested answer:(219 words)
 Dear Mr Zampieri
 With reference to your letter dated 14 June, in
which you requested information about A Cut
Above, please find enclosed details about our
company and the services we offer.
 Our aim is always to provide our clients with
the best possible combination of food,
entertainment, and location. By choosing A Cut
Above you can relax and enjoy your special
occasion while we do all the work. Events
catered for(承办) by A Cut Above include
corporate functions(公司聚会)such as
conventions and Christmas balls and also family
celebrations such as birthdays, weddings and
anniversaries.
A Cut Above offers a variety of services from simply
providing a gourmet(美食)menu to helping you choose
the right venue and organize entertainment. We
specialize in using our experience to meet your needs.
To help us achieve this aim, we always arrange a
meeting with a new client well before the date of any
event in order to discuss the various possibilities.
As you can appreciate, we are unable to give quotations
before our initial briefing with a client as price per
head(每人收费价格) varies with choice of menu.
To arrange a meeting or for any further information,
please do not hesitate to contact myself or Elena
Polidoro on 01623 713698.
A Cut Above looks forward to hearing from you.
Yours sincerely
Sinead Walsh

				
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