BTEC first unit 7 how do businesses communicate

							Try the starter – how would you
communicate with a patient that
         could not talk?
       What is communication?
• Process by which information is passed from
  the sender to the receiver
                   Activity
• Work in a pair one be the sender and one the
  receiver (need a pen and paper)

• Senders need to come up to the teachers
  desk to look at a picture that they must then
  describe to the receiver

• Aspire points for the best pictures
         Communication can be …
           Formal or Informal
• Formal – official
  communication, usually
  good quality and often
  to a large number of
  people.
For example
• Annual accounts
• Notices to all Staff
• Letters
• Memo
    INFORMAL COMMUNICATION
• Informal – casual
  communications usually
  to a smaller number of
  people. For example
• chatting to a colleague
  over coffee or
• messages left on notes
                      Activity
• Try the formal vs
  informal quiz

• http://www.proprofs.co
  m/quiz-
  school/story.php?title=f
  ormal-vs-informal-
  language
          Communication can be …
            Internal or External
• Internal – takes place
  within a business. For
  example
• memos,
• email,
• staff notice boards,
• internal phones
        External communication
• External – between a
  business and the
  outside world, eg with
  suppliers, customers.
  For example
• Website
• Press releases
• letters
• video-conferencing
• advertisements
            Video conferencing
• Can be used within a   • So is eternal and
  business or with         internal
  customers outside
                     Activity – 4mins!!
• Use the Internet come                  • Use the Internet come
  up with 10 internal                      up with 10 external
  methods of                               methods of
  communication                            communication

•   Timer: http://www.online-
    stopwatch.com/bomb-countdown/full-
      /
    screen

• Put in a word doc and                  • Share and discuss with
  save                                     those next to you
   Methods of Communication

• Written

• Verbal

• Visual
       Written Communication
• Football club

Match tickets
Letters to suppliers
Memos to members of staff
Leaflets – for advertising and promotion
Financial reports – end of year reports for
 information for shareholders
         Verbal Communication
Football club
TV/radio interviews
Telephone conversations
Announcements at matches
Videos and DVDs
• http://news.bbc.co.uk/1/hi/7458683.stm
• A French announcer is a hit with passengers
• Verbal communication is often immediate and
  useful for informing large numbers of people at
  the same time.
           Verbal communication
•   To inform
•   To confirm
•   To promote
•   To make a request
•   To instruct

• Create this mindmap and
  put an example next to each
  e.g. Inform is when a
  manager is briefing their
  staff
        Visual Communication
Football Club
Posters
Photos
Video and film
Billboards
Graphs and charts

• Sometimes visual is easier to understand at a
  glance. It can be attractive and appealing.
Would you like roast turkey for
      dinner tonight?
How about now?
   Electronic Communication
Webpage
Facebook
?
?
?
?
?

• Can you fill in the gaps?
• Appeals to many younger
  people. Very wide
  audience.
    Why use ICT to communicate
• Speed of transmission
• Cost effectiveness
• Keep up with
  competitors
• To reach worldwide
  market
• Ease of communications
  with customers
• Efficiency in keeping
  records
       Advantages and Disadvantages of ICT
Advantages               Disadvantages
Speed and accuracy of    Can be expensive to
passing on information   install equipment and
                         train staff
Communicate with         Data can be corrupt
many people
Reduces waste (eg        Systems can break
paper)                   down
Can improve decision     Specialised ICT support
making                   needed
Selecting a method of communication
• You must be able to choose the most
  appropriate method of communication for a
  given situation. Eg which method would you
  choose for the following:
  1. Telling all staff about a new policy?
  2. Informing local customers of a limited time
     promotion?
  3. Launching a new product onto the market in the
     UK?
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