New Media Basics: Audio & Video Podcasting
By Denise Welch, President New Media ID www.NewMediaID.com
What is Podcasting?
» Podcasting is the process of creating an Audio or Video Show of some sort » Podcasts are designed to include talk shows, tutorials, music, or other audio or video content.
Why Podcast?
» Tivo and DVR’s now allow us to listen or watch programming ANYTIME we want » Podcasting allows us to listen or watch programming ANYTIME AND ANYWHERE we want. » Listeners and Viewers can determine the time and the place, meaning they decide what programming they want to receive and when they want to listen to it or view it. » Cell phones are the new TV Screen
Podcasts & Marketing
» FACT: We as Internet surfers are getting lazier. » Statistics show Internet surfers would rather LISTEN or SEE something rather than READ it. » Your marketing needs to address as many modalities of learning as possible: visual, auditory, tactile
Some Examples of Podcasting Uses
» 1. Self-Guided Walking Tours - Informational content. » 2. Music - Band promotional clips and interviews. » 3. Radio and/or Talk Shows - Industry or organizational news, investor news, sportscasts, news coverage and commentaries. » 4. Training - Instructional informational materials. » 5. Story - Story telling for children or the visuallyimpaired. » 6. Shows - Video shows produced for online viewing only
Where do I find Podcasts to listen to?
» iTunes has the biggest collection of both audio and video podcasts » Podcasting-Station.com » DigitalPodcast.com » PodcastAlley.com » AllPodcasts
How do I create a Podcast?
1. Create an audio or video file using simple audio or video recording software 2. Upload the audio or video file to various podcasting sites like YouTube.com 3. Tell the world about your podcast through emarketing, blogging and word of mouth
Let’s listen to some Audio Podcasts now
http://www.miettecast.com/ http://download.publicradio.org/podcast/ nflw/2009/04/04/nflw_20090404_64.mp3 http://personallifemedia.com/podcasts/23 2-dishymix/play
Now let’s watch some Video Podcasts
» http://becka.libsyn.com/index.php?post_ id=403248# » http://video.nytimes.com/video/2007/12/ 11/dining/1194817097008/chocolateganache.html?scp=7&sq=the%20minimali st&st=cse » http://www.youtube.com/watch?v=aeVi FAUoVto&feature=channel