cma by xiaoyounan

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									KEEP THE MUSIC PLAYING
• Supporting   Music Education in Public
Schools!
• $6.1 million to date
• 4,000 instruments
• National platform
• PSA Campaign
RESEARCH
THE NUMBERS DON’T LIE…
The country shares a deep and abiding love for Country Music. From coast-to-coast, across
income brackets and in big and small towns, Americans connect with Country. That
connection shows in the numbers.
                                                                                DID YOU KNOW…
Home & Family                                           Country Music fans comprise 40% of all professional/managerial jobs

Avg. Household       $74,214                            Just over one-third (38%) of Hybrid vehicle owners are Country Music fans
Income                                               Country Music fans spent $18 billion on international travel last year –
                                                    comprising 36% of total dollars spent on foreign travel
Own Their Home       45%
                                                     Country Music fans spent $46 billion on domestic travel last year –
                                                    comprising 47% of total dollars spent on domestic travel
Avg. # children in   2.4
HH                                                   Female fans spent $6.4 billion on beauty products last year – comprising
                                                    46% of total sales by women

                                                     Male fans spent $19.6 billion on video games last year – comprising 41%
Gender                 Age                          of total sales by men

Male           48%     18-34   31%                   Country Music fans comprise 41% of all adults who tracked investments,
                                                    traded stocks, bonds, or mutual funds online last year

Female         52%     18-49   59%                      53% (13.2 million) of Country Music fans barbecue at least once a week.

                       25-54   55%                        48% (9.2 million) of Country Music fans entertain friends/family at home
                                                    2-3 times per month.
SOCIAL NETWORKS
ONLINE
TOOLS
OCTOBER IS COUNTRY MUSIC MONTH

First established in 1972

Promotional platform for the
industry
   • New artist awareness
   • Drive retail sales
   • Corporate partnership extensions
   • Incremental media opportunities
CMA EDU
• Network, Experience, Promote
• Active on 8 Campuses
      University of Alabama
      Baylor University
      Murray State University
      College of Southern Nevada
      Auburn University
      MTSU
      Belmont University
      Lipscomb University
• CMA EDU Chapter/Ambassador
program
• Social Media & E-News Communication
YOUR BENEFITS:
• CMA Awards Voting Rights                      • CMA Event Viewing Party in Nashville
• CMA Awards Tickets Pre-purchase opportunity   • CMA Close Up Magazine
• CMA Sound Healthcare                          • CMA Member Discounts
• Consumer Research                                  Billboard Magazine
• CMA online directory                               CMA Music Festival Tickets
• CMA Membership Networking Events                   Clarion Music Instrument
• CMA Educational Roundtable Discussions                  Insurance
• CMA Board Reception Invitation                     Sprint Wireless

								
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