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					English SOL Institute
   Secondary Media Literacy Strand




           Janet Anderson Lewis, NBCT
English Faculty – Fieldale-Collinsville Middle School
              Objectives
•   Overview of new media SOL
•   Vertical alignment of concepts
•   Media as a unit – advertising and news
•   Media embedded into English
    curriculum
•   Ideas to use with minimal adjustments


                                  2
   Secondary Media Literacy
Key Points in Media Literacy
• Embed Media Literacy throughout content

• Pair with research to create a research
  “product”

• Pair with persuasive/analytical reading
  and writing


                                      3
   Secondary Media Literacy
Key Points in Media Literacy
•Distinguish between fact and opinion

•Identify author, audience, content, and
purpose of media messages

•Compare/contrast auditory, visual, and
written media messages


                                      4
   Secondary Media Literacy
Key Points in Media Literacy
• Review media for persuasive or rhetorical
  devices

• Provide opportunities for collaboration
  and use of 21st century skills

• Opportunities to write/analyze blogs, Web
  sites, Pod casts, wikis, etc.
                                      5
                Key Attributes
•   Authorship – Who wrote/created it?
•   Format – medium AND elements: color, sounds,
    voices, etc.
•   Audience – persons meant to see message
•   Content – visible AND embedded
•   Purpose – persuade, inform, entertain, sell, or
    combination
•   Auditory/Visual/Written

Specific 6-9 Implied 10-12 “Students will continue…”
                                                       6
       What are the Techniques?
Middle School (7th-8th)          High School (9th)
•Name calling/innuendo           •Ad hominem
•Glittering generalities         •Red herring
•Bandwagon                       •Straw man
•Testimonials                    •Begging the question
•Appeal to prestige, snobbery,   •Testimonial
plain folks                      •Ethical appeal/Ethos
•Appeal to emotions              •Emotional appeal/Pathos
                                 •Logical appeal/Logos



                                                    7
         Sample Unit

Developed for English 7




                          8
  Audience: Demographics

Demographics.pdf
Anticipation Guide

From www.readwritethink.org




                              9
 Examples of Persuasive
Techniques – Advertising *




                       10
•Format
  • Color
  • Pictures
  • Text
  • Diction
•Target Audience
•Content:
  • Persuasive
    Techniques
•Purpose
                   11
Political Ads
•Format
  • Color
  • Pictures
  • Text
  • Diction
•Target Audience
•Content:
  • Persuasive
    Techniques
•Purpose
                   12
http://www.heathbrothers.com/




                          13
14
      Learning Experiences
•   Read Write Think video
    http://www.readwritethink.org/files/resources/v
    ideos/plevid.flv
•   PBS Kids activities
    http://pbskids.org/dontbuyit/advertisingtricks/
•   Article on Analyzing Commercials
    http://www.understandmedia.com/media-
    theory/110-how-to-analyze-a-television-
    commercial
•   Create a persuasive technique scrapbook
•   Share examples of great ads from YouTube
•   Commercial Analysis Handout *
•   Analyze ad campaigns: print, radio, internet,
                                            15

    TV
            Pepsi: “Live for Now”



Radio ad

Analyze using
Triple Venn Diagram


 http://www.youtube.com/pepsi
                                16
        Lewis Ad Agency
•   Design an ad campaign:
      print/TV/radio/website
•   Local businesses – consider for profit
    and not for profit
•   Competing ad teams
•   Have students present and analyze
•   Examples: Wii and YMCA
                                   17
Martinsville Bulletin 5/4/12




                         18
               News Media
•   Fact/Objectivity vs. Opinion/Subjectivity:
    Cannot disagree with a fact; can disagree with an
    opinion
•   News vs. Editorial (Letters to the editor and/or
    legislators)
•   Use of photos
•   Perspective/Point of View




                                              19
      Podcasts and Twitter
Grammar Girl podcasts
http://grammar.quickanddirtytips.com/
Create podcasts – Bluefire, Audacity, Garage
  Band
Teju Cole on NPR
  http://www.npr.org/2012/04/09/150068298/si
  mple-tweets-of-fate-teju-coles-condensed-
  news

                                     20
Incorporating Media & Research
 •   RADCAB www.radcab.com (radcab-rubric-2.pdf)
 •   Multi-genre Research Project *
 •   PSA on research topic
 •   Famous speeches - MLK/Learning Styles
     http://www.americanrhetoric.com/top100speechesall.html
 •   Presidential Inaugural Addresses
     http://www.bartleby.com/124/
 •   Truth in Campaign Advertising at NPR
     http://www.npr.org/blogs/itsallpolitics/2011/11/03/141981132
     /looking-for-the-truth-in-campaign-advertising-presenting-
     message-machine

                                                       21
 Embed Throughout Content
Vocabulary
• Denotation and Connotation
• Group words by connotation
• Word walls
• Albums on iPads or Interactive Notebook
Diction: author’s word choice/purpose



                                     22
 Embed Throughout Content
Rhetorical/Syntactical devices (AP curriculum)
Author’s Purpose: fiction, nonfiction, poetry, drama
Character Analysis – what techniques do characters
use to achieve their objectives? (Edmund/White
Witch, Charles Wallace/IT, Othello/Iago)
Have students “sell” a book: Novel Project *
Persuasive Writing – have students consciously use
specific techniques in their essays


                                             23
   Fun Examples of Great Ads
http://www.youtube.com/watch?v=PrShUb4pU14&safety_mode=true&pe
    rsist_safety_mode=1&safe=active
http://www.youtube.com/watch?v=CW2dSB-a0D4
http://www.youtube.com/watch?v=GAgh86j5alI
http://www.youtube.com/watch?v=ub_a2t0ZfTs
http://www.youtube.com/watch?v=R55e-uHQna0
http://www.youtube.com/watch?v=JtBTUUWQN2Q&safety_mode=true&
    persist_safety_mode=1&safe=active
http://www.youtube.com/watch?v=Ug75diEyiA0
http://www.youtube.com/watch?v=HUDH7TSQa4k&safety_mode=true&
    persist_safety_mode=1&safe=active
http://blog.musikpitch.com/2011/advertising-jingle/top-10-advertising-
    jingles-of-all-time/


                                                           24
            Questions?

Powerpoint will be available on
 the VDOE website

* Handout



                            25
Contact Information

Janet Anderson Lewis

jlewis@henry.k12.va.us




                         26
              Disclaimer
Reference within this presentation to any
specific commercial or non-commercial
product, process, or service by trade
name, trademark, manufacturer or
otherwise does not constitute or imply an
endorsement, recommendation, or
favoring by the Virginia Department of
Education.

                                  27

				
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