Inside Pages

Conference Programme

Sessions and events

Technology Advancements



Content Creation & Innovation



Conference 10 – 14 September 2009 Exhibition 11 – 15 September 2009



The Business of Broadcasting



Added Value Events



RAI Amsterdam www.ibc.org



Welcome from the IBC Conference Committee Chairman

I am pleased to welcome you to Amsterdam and to the 2009 IBC conference. I hope you will find the event stimulating and informative. In this publication we list all of the conference sessions and speakers, to guide you through the crowded programme. The conference committee has taken a fresh look at the format this year, and you will see that running through the whole conference are three streams: technology advances, content creation and innovation, and the business of broadcasting. We felt that these were the key issues in our industry at this time, and we have built the programme to stimulate debate. In particular, we have invited some very high profile speakers from around the world to offer keynote addresses, which we hope will drive discussions and thereby maintain IBC’s reputation as the event at which knowledge is shared – and decisions made – which affects every part of the future of our industry. This sharing of experience and information is an essential part of the IBC spirit, evident both inside the conference sessions and outside in the opportunities for networking with our peers. This programme is correct at the time of going to press. If there are any late changes they will be covered on the IBC Info Channel, the digital signage screens around the RAI Centre, and in the IBC Daily News. IBC2009 is particularly special for me in that it will be my last as conference chairman. I am extremely grateful for the imagination and dedication of the members of the conference committee who put in a huge amount of work to make the programme happen. I also want to pay tribute to the professional conference team in the IBC office, without whom none of this would be possible. After three years in the chair it is time for me to invite a new hand to take the tiller, who will maintain the flow of innovations which will continue to refresh the IBC conference and keep it as the pinnacle of debate in our industry. I wish you a successful and enriching time at IBC2009.



Professor David Crawford, IBC Conference Chairman IBC’s partners IBC is run by the industry, for the industry. Six leading international bodies are the partners behind IBC, representing both exhibitors and visitors. Their insights ensure that the annual convention is always relevant, comprehensive and timely. It is with their support that IBC remains the leading international forum for everyone involved in content creation, management and delivery.



The International Association of Broadcasting Manufacturers www.theiabm.org/ The Institution of Engineering and Technology www.theiet.org The IEEE Broadcast Technology Society www.ieee.org The Royal Television Society www.rts.org.uk The Society of Cable Telecommunication Engineers www.scte.org.uk The Society of Motion Picture and Television Engineers www.smpte.org



Table of Contents



Your official guide to over 60 sessions and over 300 speakers



Pages



1



........................................



Table of Contents



3



........................................



Meet the conference keynote speakers



4- 7



........................................



Speakers and chairs in alphabetical order



8 - 19



........................................



Thursday conference sessions



20 - 31



........................................



Friday conference sessions



32 - 45



........................................



Saturday conference sessions



46 - 57



........................................



Sunday conference sessions



58 - 71



........................................



Monday conference sessions



72 - 73



........................................



Tuesday conference sessions



74 - 75



........................................



Special events and activities



77



........................................



Conference registration times and pricing



78 - 80



........................................



IBC contacts



www.ibc.org



1



Meet the Conference Keynote Speakers



Patrick Barwise



Patrick Barwise Emeritus Professor of Management and Marketing London Business School, UK



Roger Mosey Director, London 2012 BBC, UK

Roger Mosey



Saul J. Berman



Saul J. Berman Global Strategy & Change Services Leader IBM Global Business Services, USA



Dick van Motman President & CEO DDB China Group, China

Dick van Motman



Liliana Nakonechnyj President/ Director, Transmission Technology Brazilian Society of Television Engineering - SET/ TV Globo, Brazil David Hill Chairman & CEO FOX Sports Television Group, USA

David Hill Liliana Nakonechnyj



Erik Huggers



Erik Huggers Director of Future Media and Technology BBC, UK



Marty Pompadur



Marty Pompadur Chairman/Co-founder Metan Development Group & Media Consultant, USA



Vir Sanghvi Editorial Director Hindustan Times, India

Vir Sanghvi



T.K. Kurien



T.K. Kurien President of Communication & Media and President of Wipro Consulting Services Global Programs & Strategic Initiatives, Wipro Ltd, India

Arnaud Simon



Arnaud Simon Broadcast Director Eurosport & Eurosport 2, France



Myles MacBean



Myles MacBean Vice President, Walt Disney Internet Group International The Walt Disney Company, UK



Rory Sutherland Vice Chairman Ogilvy Group UK, UK

Rory Sutherland



www.ibc.org



3



Speakers and chairs in alphabetical order

PAGE Chinwe Abosi, PhD Student, University of Essex 26 Eddie Abrams, Chief Executive, IP Vision 14 Matthew Addis, Manager, IT Innovation Centre 34 Tony Ageh, Controller of Archive Development, BBC 39 Thomas Alt, CEO, Metaio 37 Miguel Vinagre Alvarez, Telefonica 15 Robert Ambrose, Lead Consultant, IT Solutions & Services, Siemens 27 Robert Amlung, Head of Digital Strategy, ZDF 65 Isabella Andreani, Executive, RAI 65 Carol Ansley, Director of Intellectual Property Engineering, ARRIS Group, Inc 21 Steven Van Assche, EMEA Telecom Sector Leader, VRT medialab 22 Raj Babbar, CEO, NGEN 54 Gilles Babinet, CEO, Eyeka 26 James Baker, General Manager, Current TV 31 Richard Baker, Executive VP Sales & Marketing, ANT 43 Jeremy Bancroft, Director, Media Asset Capital 52 Ger Baron, Project Manager, Amsterdam Innovation Motor 36 Jeremy Barr, Professor of Broadcasting and Convergent Media, Ravensbourne College of Design and Communication 26 Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School 58 Kevin Baughan, Director of Technical Strategy, Virgin Media 60 Tom Bender, Member of the Executive Board, DFL Deutsche Fußball Liga GmbH 40 Greg Bensberg, Principal Advisor, Broadcasting, OFCOM 53 Saul Berman, Global Strategy & Change Services Leader, IBM Global Business Services 20 Paul Berriman, Chief Technology Officer, PCCW 15,43 Sergej Berišaj, Chief Technology Officer, Fora 43 Ross Biggam, Director General, Association of Commercial Television in Europe 61 John Bird, Principal Consultant, Futuresource 63 Ken Blakeslee, Chairman, Web Mobility Ventures 36,67 Andrei Boltenko, Head Director, ESC Show Director, Channel One 17 Frank Boyd, Managing Director, Unexpected Media 24 Donald Brittain, CEO, Instant Effects 37 Ian Brown, Vice President of Sales and Marketing, Microvision, Inc. 37 Mark Bugajski, Vice President, Advanced Technology ARRIS Group 72 Kate Bulkley, Freelance Business Journalist 31 Nigel Burtt, Environmental Regulation Consultant, IABM 55 Konstantin Bystrushkin, Deputy General Director, Moscow Research and Development, Television Institute of Russia 17 Florian Camerer, Sound Engineer, ORF - Austrian Broadcasting Corporation 48 Steve Canepa, General Manager, IBM 40 Peter Centen, Chief Scientist Imaging, Grass Valley Nederland BV 11 Mary-Luc Champel, System Project Leader, Thomson 11 Yun Chao Hu, Chairman, Open IPTV Forum 15,69 Lim Chin Siang, Director, Media Development Authority 36 InJoon Cho, Researcher, KBS 23 Curtis Clark, Chairman, ASC 49 Brad Collar, Vice President, Technology, Warner Bros 38 Stuart Collingwood, Vice President EMEA, Sling Media 61 William Cooper, Founder and Chief Executive, Informitv 14,19,66 Simon Cornwell, Partner, Amadeus Capital Partners Limited 36 David Crawford, Director, Teamcast 16 David Dawson-Pick, Director, DDP 41,56,67 Kenelm Deen, Senior System Architect, TANDBERG Television 10 David Docherty, Chairman, Digital TV Group 59 Reiner Doetzkies, Director of Technology for DLP Cinema, Texas Instruments 73 Richard Doherty, Research Director, The Envisioneering Group 36 Alan Downie, Consulting Engineer 53 Nikolay Dubovoy, CEO, Channel One Russia Worldwide 17 Shawn DuBravac, Economist and Director of Research, CEA 36 Joe Dunton, Vice President, BSC 49 Marlene Edmunds, Media Correspondent 56 Frank Ekern, Senior Development Engineer, Bridge Technologies Co AS 23 Martin Emele, Managing Director, ProSiebenSat.1 Production 27,40 Dieter Engel, Senior Vice President, Product Development Media Services, Deutsche Telekom 60 Jean-Pierre Evain, Senior Engineer, EBU 10 Colin Farquhar, CEO, Exterity Ltd 42 Thierry Fautier, Director, Telco Solutions, Harmonic Inc 44 Ray Feeney, President, RFX 57 Neil Feldman, CEO, In-Three, Inc 64 Ingo Feldmann, Project Manager, Fraunhofer Institute for Telecomunications, Heinrich-Hertz Institut 13 Bruno Felix, Founding Director, Submarine 24 Simon Fell, Ex- Director of Future Technologies, ITV 25,46,52 Andy Finney, CEO, ATSF 70 Steve Fish, VP of Engineering and Infrastructure, Turner Broadcasting System 38 Siegfried Foessel, Head of Group Digital Cinema, Fraunhofer Institute 73 Jonathan Freeman, Managing Director, Senior Lecturer, i2 media research limited/Goldsmiths University of London 12 Jim Gabour, Writer/ Producer/ Director, Jim Gabour Moving Pictures 51



4



www.ibc.org



Monika Gadhammar, Senior Marketing Manager, Business Unit Multimedia, Ericsson 14,15,43 Simon Gallagher, Senior Technical Architect, Ioko 25 Anuraj Gambhir, Head of Multimedia Strategy & Innovation, Ericsson 36 Angel Gambino, Social Entrepreneur 36 Janet Gardner, President, Perspective Media Group 38 Hugh Garry, Senior Interactive Producer for Creative Projects, BBC Audio and Music 26 Bart-Jan van Genderen, Owner/Operator, Park Post 27 Philippe Gerard, 3dlize 57 Sue Gibson, President, British Society of Cinematographers 49 Jon Gilchrist, Managing Director, Gilden Photonics Ltd 70 Konstantin Glasman, Head of Video Systems Department, St. Petersburg State University of Film and Television 17,22,61 Marcos Gonzalez-Flower, Global Head of Media Consulting, Siemens IT Solutions and Services Ltd 39 Oliver Grau, Lead Technologist, BBC Research & Development12 Joshua Greer, President and Co Founder, ReaID 62 Harald Greiner, Director, Media Business Development, Siemens 54 Patrick Griffis, Senior Director, Technology Strategy, Dolby Laboratories 63 François Guilbeau, Director Generale, France 2 65 Yang Guo, Senior Member, Technical Staff, Thomson 11 Manuel Gutierrez, CEO and President, TDVision Systems 60 Rob Hamlin, Strategic Development Director, Arqiva 43 David Hancock, Senior Analyst, Screen Digest 73 Mark Hardwick, CEO, Ymogen, UK 37 Casey Harwood, Senior Vice President Turner Europe, Turner Broadcasting 61 Tracy Harwood, Director Machinima Europe Festival, Institute of Creative Technologies, De Monfrot University 68 Chris Haughton-Brown, Principal Consultant, Siemens IT Solutions and Services Limited 55 Andrew Hawken, Editorial Director, Online, Sky 31 Matt Heiman, Chairman, Diagonal View 37 François Helt, Directeur Technique, Doremi Technologies 73 Ing Henk de Goede, Chair, Benelux Committee of the SCTE 72 David Hill, Chairman and Chief Executive Officer, Fox Sports Television Group 8 Peter Hinssen, Managing Partner, Across 28 Hans Hoffman, Programme Manager, EBU Technical 63 Migge Hoffmann, Senior Director, Media & Entertainment, Oracle EMEA 42 John Honeycutt, Executive Vice President, Media Technology and Operations, Discovery Communications 38 Ron Hranac, Technical Leader, Cisco Systems 72 Erik Huggers, Director of BBC Future Media & Technology, BBC 20 Matthew Huntington, Vice President of Product Marketing, Open TV 60 John Hurst, Director, Cinecert 73 Faustina Hwang, School of Systems Engineering (Cybernetics), Reading University 68 Klaus Illgner, Managing Director, IRT 15 George Jarrett, Journalist, Writer & Consultant 50,51



Joop Janssen, CEO, Vitec Group, Broadcast Systems Division 18 Mark Jeffrey, Senior Program Manager, Microsoft Corporation23 Tommy Jensen, Software Development Manager, T-VIPS 32 Mark Jones, Head of Systems Development, BBC News 38 Ben Keen, Chief Analyst, Screendigest 36 Arik Keshet, CEO, Channelot Ltd 32 Frank Kelcz, Board Director, ShoZu 37 Miya Knights, Editor, Retail Technology magazine and DigitalSignageScene.com 29,30 Timo Koch, Managing Director, Outside Broadcast 55 Tom Koch, Vice President of PBS distribution, PBS 24 Yuko Kon'ya, Engineer, NTT Communications 21 Ytsen Kooistra, Operations Manager 72 Adi Kouadio, Project Engineer, EBU 33 Mark Krivosheev, Chief Scientist, State Radio Research & Development Institute (NIIR) 17,61 Robin Kroes, VP Commercial, Operations and Corporate Development, DMC/Chellomedia 54 Kaliu Kukk, Deputy General Director, Join Stock Company, Telecom 17,61 T.K. Kurien, President of Communication & Media and President of Wipro Consulting Services Global Programs & Strategic Initiatives, Wipro Ltd 9 Richard Kydd, Managing Consultant, Siemens Global Media Consulting 25 David Lane, IBM Global Business Services 42 Brian Lenz, Director, Product Development, BSkyB 63 Vincent Létang, Senior Analyst, Screen Digest 29 Peter Linder, Director, Network Strategy, Business Unit Networks, Ericsson AB 21 Chrichton Limbert, Head of Production Modernisation, BBC News, BBC 41 Richard Lindsay-Davies, Director General, Digital TV Group 59 Matt Locke, Commissioning Editor for Education, Channel 4 24 Nick Lodge, Independant Consultant 12,13 Stephen Lowe, Chairman, Broadband Wireless Association 46 David Lowen, Chairman, Sysmedia Group PLC 8 Henrikas Iouchkiavitchious, Vice President, Eurasian Academy of Television and Radio 17 Bob Luff, EVP & Chief Engineering Officer, Nielsen 61 Howard Lukk, Director, Media Systems, Pixar Animation Studios 10,11,49 Evgenia Lysova, Student, St.Petersburg State University of Film and Television 26 Jean–Pierre van Maasakker, Chief Executive, Zero Creative 29 Peter MacAvock, Program Manager, EBU 14,15 Myles MacBean, Vice President, Walt Disney Internet Group International, The Walt Disney Company 58 Ken MacLennan-Brown, Image Quality Consultant, UK Home Office 70 Sue Malden, Chair of the Federation of Commercial Audio Visual Archives, FIAT 39 Ted Malone, Senior Director of Product Management for the TV, Video & Music Platform Business, Microsoft 66



www.ibc.org



5



Andy Maltz, Director, Science and Technology Council, Academy of Motion Picture Arts and Sciences 57,73 Sarfraz Manzoor, Journalist, The Guardian 31 Terry Marsh, Director, The WISE Campaign 68 James Martinolich, Vice President, Chyron Corporation 25 Yuto Maruyama, Graduate, University of Tokyo 26 Tony Mattera, DSO Network Design Director, Arqiva 59 Jeff Mayzurk, CTO, Comcast Entertainment Group 38 Michael McEwen, Director, Media Asset Capital 28 Allan McLennan, President, The Padem Group 16 Kathy-Anne McManus, Vice President of Professional Services, Avid 27 Jeff McSchooler, Vice President of Engineering, EchoStar Broadcasting Corporation 60 Neville Meijers, SVP and General Manager, Qualcomm MediaFLO Technologies 44 Bernard Mendiburu, Stereographer and Digital Cinema Consultant 62 Stuart Mills, Head of Origination, Leveraged Finance, HSBC 28 Oliver Mills, General Manager, Intertrust 43 Sean Miura, Student, Annenberg School, University of California 26 Sebastian Moeritz, President/ CEO, MPEGIF/ dicas 60,61 Lis Grete Møller, Senior Consultant, Distribution, DR Medier 53 Dave Monk, CEO, EDCF 57,73 Kevin Moorhouse, COO, Gravity Media 18 Alberto Morello, Director, RAI Research Centre 15,43 Gary Morse, Senior Vice President, Technology & Content Protection, 20th Century Fox 38 Ken Morse, CTO, Video Group, Cisco 66 Gerald Moser, Iosono 35 Roger Mosey, Director, London 2012, BBC 8 Yan Mostovoy, Director, Broadcast Solutions, Harmonic 32 Falk Mueller-Veerse, Managing Partner, Cartagena Capital GmbH 36 Kevin Murray, Systems Architect, NDS 35 Peter Muyzers, VFX Production Manager & COO, Image Engine50 Liliana Nakonechnyj, President/ Director, Transmission Technology, Brazilian Society of Television Engineering - SET/ TV Globo 9 Koji Nakao, Network Engineer, NHK 32 Nicholas Ng, Managing Consultant, NewMedia Solutions Pte Ltd 37 David Newman, CTO, CineForm, Inc. 62 Kevin Newport, Head of Media & Entertainment Consulting, EDS, a HP Company 25 Keith Nicholas, Independant Consultant 52 Arne Nowak, Project Manager Digital Film Archives, Fraunhofer IIS 34 Asha Oberoi, Content Director, ITN Source 52 Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix 23 Jens-Rainer Ohm, Chair, MPEG Video Subgroup RWTH Aachen University, Institute of Communications Engineering 33 Gerry O'Sullivan, Director of Strategic Product Design, Sky 19 Sam Pemberton, CEO, Softel 18



Rubén Pérez de Aranda Alonso, R+D Manager, SIDSA 21 Mark Perry, CEO, Oregan Networks 37 Luca Pesando, Fixed Access, Transport and IPTV Standard Coordinator, Telecom Italia 43 Paolo Pescatore, Director of Operator Strategy, Applications and Content, CCS Insight 16 Tom Peters, Chief Technology Officer, Zero Creative 29 Graham Plumb, Head of Distribution Technology, BBC 59 Marty Pompadur, Chairman/Co-founder & Media Consultant, Metan Development Group 58 Nigel Prankard, DVB Project Manager, Panasonic 59 David Price, Vice President/ Vice President, Product Marketing and Business Development, MPEGIF/ Harmonic Inc 60,61 Jury Pripachkin, President of Cable TV Association of Russia 17 Darko Ratkaj, Senior Engineer, EBU 53 Gordon Rawling, Senior Marketing Director, Oracle Communications 16 J. Sperling Reich, Founder, Co-Editor/ Director, Product Management, Celluloid Junkie/ DTS Digital Cinema 64 Glenn Reitmeier, VP, Technology Standards & Policy / Advanced Engineering, NBC Universal 40 Jaume Rey, Director Head of Professional & Broadcast IT Systems B.U. Europe, Panasonic 55 Chris Robinson, Director of Services, Swanswell 68 Martin Rogard, Content Director, Daily Motion 26 Ton Roosendaal, Chairman, Blender Foundation 70 Jeff Rosica, Senior Vice President, Thomson Grass Valley 18 Nicholas Routhier, President and CEO, SENSIO Technologies Inc. 63 Richard Rudd, Principal Consulting Engineer, Aegis Systems Ltd 32 Eduard Sagalaev, President, National Association of TV & Radio Broadcasters of Russia 17 Vir Sanghvi, Editorial Director, Hindustan Times 31 Bill Scalon, CEO, Far Blue Images 37 Ralf Schaefer, Head of Image Processing Department, Fraunhofer Institute for Telecommunications, HHI 35 Ken Schafer, President, Innoventive Software 62 Kevin Schaff, CEO, Thought Equity Motion 39 Steve Schklair, CEO, 3ality Digital Systems 62,64 Georgette Schlick, CEO, Dutchview 27 Adrian Scott, Founder and Principal, The Bakewell House Consultancy 18 Roberto Segato, Sales Director CEME, Lighthouse Technologies 29 Ved Sen, CEO, ThinkPLANK 52 Graham Sharp, US liaison office, IABM 27 Mark Shayler, Managing Director, eco3 55 Harry Shearer, Actor, author, director, satirist, musician, radio host, playwright, multi-media artist and record label owner 51 Ed Shedd, Head of UK Media Practice, Deloitte 19 Rob Shepherd, Director, The Eduverse Foundation 68 Mike Short, Vice President Technology, Chairman, O2, Mobile Data Association 46,67



6



www.ibc.org



Kurt Sillén, Vice President Ericsson Mobility World, Ericsson AB 36 Arnaud Simon, Broadcast Director, Eurosport 8 Gary Smith, Journalist 26 Troy Smith, Director, Technology Platforms, British Sky Broadcasting 40 Raymond Snoddy, Freelance Journalist, Media Commentator 20,31,58 Christian Sokcevic, General Manager Marketing, Professional Projector & Display Europe, Panasonic 30 Simon Spanswick, Chief Executive, The Association for International Broadcasting 9 Tony Spath, VP, International Sales, Broadcast, Dolby Laboratories, Inc 47 Gerhard Stoll, Senior Engineer, Institut für Rundfunktechnik GmbH (IRT) 47 Phil Streather, CEO, Principal Large Format 62 David Stump, Chairman, Camera Subcommittee of the ASC Technical Committee, ASC 49,57 Vitaly Stytsko, Director of Department for Digital TV and Technologies of mass media, Ministry of Telecom and Mass Communications of the Russian Federation 17 Takehiro Sugimoto, Engineer, Advanced Television Systems, NHK (Japan Broadcasting Corporation) 13 Tsujihara Susumu , General Manager of PDP Module Engineering Group Visual Products & Display, Devices Business Group, Panasonic 30 Rory Sutherland, Vice Chairman, Ogilvy Group UK 20 Gareth Sylvester-Bradley, Principal Engineer, Sony 22 Peter Symes, Director of Engineering & Standards, SMPTE 63 Paul Szucs, Open IPTV Forum Solution WG Chair, Open IPTV Forum 15 Masaru Takechi, Senior Research Engineer, NHK 11 Frédéric Tapissier, President, Technical Committee, HD Forum 55 Sorosh Tavakoli, Founder and CEO, Videoplaza 37 Jennifer Taylor, Director, Flash Content Creation and Distribution, Adobe 66 Georg Thallinger, Manager R&D Digital Media, Joanneum Research Forschungsgesellschaft mbH 10 Colin Thomson, Director, Regulatory Engineering, Access Partnership 53 Richard Thomson, Operations Director, Digital Media, Endemol 25 Rob Timmer, Senior Director Net TV, Philips 40 Paul Travers, President and CEO, Vuzix 37 Ian Trow, Director, Broadcast Solutions, Harmonic 33 Craig Todd, Senior Vice President and CTO, Dolby Laboratories, Inc 48 Daniel Toole, Managing Director, Agon Consulting Limited 65 David Trainor, Engineering Manager, APT 10 Simon Tuff, Technology Partner, BBC 55 Alexander Umbitaliev, Director, Television Research Institute 61 David Urdanoz, General Manager, D4D 64 Rob van den Dam, Strategy Consultant, IBM Institute for Business Value 66 Dick van Motman, President and CEO, DDB China Group 9



Lorenzo Vangelista, Professor, University of Padova, Department of Information Engineering Maurício Vasconcellos, Project Manager, TV Globo Suresh Vasudevan, CEO, Omneon Jean-Luc Vernhet, Directeur Marketing & Ventes, Ina - Institut National de l'Audiovisuel Lieven Vermaele, Director of Engineering, EBU Erro Verschoor, CEO, FLMedia Nadezhda Vilkova, General Director, Moscow Research and Development Television Institute of Russia Henrik Voigt, Director Industry Initiatives, Ericsson Borislav Volodin, CEO, Technostyle Technology Ian Volans, Mobile Analyst & Strategic Communications Consultant, Volans Consulting Patrick Waddell, Manager, Standards & Regulatory, Harmonic, Inc Mark Waddell, Senior R&D Engineer, BBC Research & Development Paul Walland, Manager, IT Innovation Centre Shawn Walsh, VFX Executive Producer, Image Engine Richard Warren, Managing Director, First Partner Nick Wells, Research & Innovation, BBC Future Media & Technology Richard Welsh, Manager, Digital Cinema Services, Dolby Henrik Werdelin, Chief Creative Officer, Joost Janet West, Environmental Strategist, The Skills Zone Dietrich Westerkamp, Director, Standards Coordination, Thomson Thomas Wiegand, Head of Image Processing Department, Fraunhofer Institute for Telecommunications, HHI Richard Wilding, Senior Editing Manager, Molinaire Muppits Michael Williams, Manager, Sony BPRL



13 33 18 39 65 37 17 43 17 44,69 47 32 22 50 16 32 57 36 55 21 72 54 12



Patrick Walker, Director of Video Partnerships, EMEA, Google 66



Orpheus Warr, Senior Solutions Architect, Channel 4 Television25



Peter Wilson, Director/Chairman, High Definition & Digital Cinema Ltd/EDCF Technical Support Group, High Definition & Digital Cinema Ltd 33,73 Robin Wilson, Vice President for Business Development, NagraVision Mark Wilson-Dunn, Global Sales and Marketing Director, BT Media and Broadcast David Wood, Head of Emerging Media, Director General's Office, EBU Yiyan Wu, Principal Research Scientist, Communications Research Centre Canada 61 27,54 35 47,48



Alexander Zharov, Deputy Minister, Ministry of Telecom and Mass Communications of the Russian Federation 17 Bohus Ziskal, Assistant Professor, Charles University John Zubrzycki, Principal Technologist, BBC Research Patrick Zucchetta, Business Development Manager, Doremi 34 34 57



www.ibc.org



7



Date: Time: Room:



Thursday 10 September 2009 10:30 – 11.45 Forum



Keynote Session



The evolution of sports broadcasting: The total audience experience

David Lowen



Moderator: David Lowen, Chairman, Sysmedia Group Plc, UK Speakers and panellists: David Hill, Chairman & CEO, FOX Sports Television Group, USA



David Hill



Roger Mosey, Director, London 2012, BBC, UK Arnaud Simon, Broadcast Director, Eurosport & Eurosport 2, France Session details: Major sporting events such as the 2008 Beijing Olympics, cycling's Tour de France, the IRC Monte Carlo Rally and Grand Slam tennis tournaments, demonstrate the power of using innovative technology and great content to engage with wider audiences and to enhance the overall viewing experience. We are currently at a turning point in sport where we are not only experiencing a technological revolution, but also an evolution in content. • David Hill will be present a 3D film and deliver a speech on: 3D - A compelling new dimension for sports broadcasting • Roger Mosey will discuss the potential of London 2012 being the first truly digital games



Roger Mosey



Arnaud Simon



• Arnaud Simon will give a presentation on how innovation is driving sports entertainment



8



www.ibc.org



Date: Time: Room:



Thursday 10 September 2009 16:30 – 18:00 Forum



Keynote Session



Challenges and opportunities in emerging economies

Moderator:

Simon Spanswick



Simon Spanswick, Chief Executive, The Association for International Broadcasting, UK Speakers and panellists: T.K. Kurien, President of Communication & Media and President of Wipro Consulting Services Global Programs & Strategic Initiatives, Wipro Ltd, India Dick van Motman, President & CEO, DDB China Group, China



T.K. Kurien



Liliana Nakonechnyj, President/ Director, Transmission Technology, Brazilian Society of Television Engineering - SET/ TV Globo, Brazil Session details: One of the most interesting factors for our industry today is not simply that emerging economies around the world are clamouring for more media, but that they are driving new ways of consuming it. In countries where people have less entrenched ideas about “traditional television”, they are much more open to online and mobile services. At the same time, at least some of these emerging economies are also developing their own supply industries, becoming innovative powerhouses and threatening the established vendors with new approaches to suit the changing market. This session brings together three specialists in rapidly emerging markets. Dick van Motman, CEO of DDB in China, will discuss the way in which the country is moving up the value chain and re-orientating itself as a knowledge economy. He will look at the challenges and opportunities for the media and communications industry.



Dick van Motman



Liliana Nakonechnyj



Liliana Nakonechnyj will discuss how free-to-air terrestrial television has a very special role in South America, but even more so in Brazil. DTT was launched in Brazil In December 2007, and already serves 30% of the population. The adopted system allows for simultaneous fixed reception of HDTV and robust reception by handheld & mobile devices, avoiding monthly fees. Interactivity has just been standardised and is expected to be commercially available in the next few months. Despite a growing offer of national products, ranging from professional equipment to consumer devices, there is a huge window of new opportunities for partnerships with international technology providers. And from India TK Kurien of Wipro will look at customer segmentation in a digital economy. The lessons learned from these three very different but very influential emerging economies are a guide to the future for all of us. This session is sure to spark a lively debate – make sure you are part of it.



www.ibc.org



9



Date: Time: Room:



Thursday 10 September 2009 08:30 – 10.15 Room L



Technology Advancements



Future technologies: Technological developments and their impact

Howard Lukk



Moderator: Howard Lukk, Director, Media Systems, Pixar, USA Speakers and panellists: Kenelm Deen, Senior System Architect, TANDBERG Television, UK



Kenelm Deen



Jean-Pierre Evain, Senior Engineer, EBU, Switzerland Georg Thallinger, Manager R&D Digital Media, Joanneum Research Forschungsgesellschaft mbh, Austria David Trainor, Engineering Manager, APT, UK



Jean-Pierre Evain



Session details: IBC, as always, sees many unconventional approaches in technology developments that may have a considerable impact on the way we will work in the future. Take a look at this session if you are interested in novel ideas that could change your mind. Another eclectic mix of papers that will give you new ideas about how the industry might develop with these new, and possibly disruptive, technological treats.



Georg Thallinger



Speakers in this session will deliver the following papers: • Kenelm Deen: Next-generation DTH contribution, and why broadcasters should consider VBR and distributed statistical multiplexing in a hierarchical solution • Jean-Pierre Evain: Is semantic web a part of the broadcasting future? • George Thallinger: Intelligent media: Template based automatic media production for any terminal device



David Trainor



• David Trainor: Dynamically scalable apt-X lossless coding and improving audio quality in the broadcast chain



10



www.ibc.org



Date: Time: Room:



Thursday 10 September 2009 11.45 – 13:30 Room L



Technology Advancements



Future technologies: Technological developments and their impact

Howard Lukk



Moderator: Howard Lukk, Director of Media Systems, Pixar, USA Speakers and panellists: Peter Centen, Chief Scientist Imaging, Grass Valley Nederland BV, The Netherlands



Peter Centen



Yang Guo, Senior Member, Technical Staff, Thomson, USA Mary-Luc Champel, System Project Leader, Thomson, France Masaru Takechi, Senior Research Engineer, NHK, Japan Session details:



Yang Guo



Improvements in technology continue to impact on the programme makers and distributors and this session will explore some of the developments that are changing the way programmes are made. Audio bit-rate-reduction coding has been in use for several decades now, but still there are questions about the balance of bit-rate and quality. Flexible network provision is a must for broadcasters if they are to be able to accommodate SD, HD and even 3D programming. As the recession hits providers and advertisers alike, how can one ensure that the advertisements reach their intended audience? Speakers in this session will deliver the following papers: • Peter Centen: Next generation CMOS imager for broadcast cameras • Mary-Luc Champel: Scalable solution to improve channel change time • Yang Guo: Broadcasting over cellular networks: Video quality improvement using Scalable Video Coding (SVC) and dual mobile interfaces • Masaru Takechi: Advanced interactive broadcasting service platform by using Java data broadcasting



Mary-Luc Champel



Masaru Takechi



www.ibc.org



11



Date: Time: Room:



Thursday 10 September 2009 14.15 – 15.45 Room L



Technology Advancements



Cutting edge papers: From audio to 3D - The latest ideas straight from the lab

Nicholas Lodge



Moderator: Nicholas Lodge, Independent Consultant, UK Speakers and panellists: Jonathan Freeman, Managing Director/Senior Lecturer, i2 media research limited, Goldsmiths University of London, UK



Jonathan Freeman



Oliver Grau, Lead Technologist, BBC Research & Development, UK Michael Williams, Manager, Sony BPRL, UK Session details: The Cutting Edge sessions are, as always, an eclectic mix of all that’s new and exciting “from the labs”.



Oliver Grau



Stereoscopic 3D content is the new kid on the block, but how can one generate such content without needing a dedicated 3D shooting rig for each programme and how do producers visualise their new programme at the planning stage? Content creation is always the most expensive aspect of filling a channel with worthy programmes and anything that can speed up this process has to be taken seriously. Techniques such as Text-toSpeech processing and Voice Transformation, new microphone technology to ease the production of surround sound, and sophisticated video signal processing to generate virtual cameras at sports events will all be presented in this session. Finally, the increasing age profile of consumers around the world is a factor that is concentrating the minds of many a government. How can their quality of life be enhanced and how can television help in this context? Speakers in this session will deliver the following papers: • Jonathan Freeman: Defining a framework to support cognitive training for older people via interactive digital television • Oliver Grau: 3D Stereoscopic sports content without stereo rigs • Michael Williams: Near-live football in the virtual world



Michael Williams



12



www.ibc.org



Date: Time: Room:



Thursday 10 September 2009 16:30 – 18:00 Room L



Technology Advancements



Cutting edge papers: From audio to 3D - The latest ideas straight from the lab

Nicholas Lodge



Moderator: Nicholas Lodge, Independent Consultant, UK Speakers and panellists: Ingo Feldmann, Project Manager, Fraunhofer Institute for Telecomunications, Heinrich-Hertz Institut, Germany



Ingo Feldmann



Takehiro Sugimoto, Engineer, Advanced Television Systems, NHK (Japan Broadcasting Corporation), Japan Lorenzo Vangelista, Professor, University of Padova, Department of Information Engineering, Italy Session details:



Takehiro Sugimoto



The Cutting Edge sessions are, as always, an eclectic mix of all that’s new and exciting “from the labs”. Stereoscopic 3D content is the new kid on the block, but how can one generate such content without needing a dedicated 3D shooting rig for each programme and how do producers visualise their new programme at the planning stage? Content creation is always the most expensive aspect of filling a channel with worthy programmes and anything that can speed up this process has to be taken seriously. Techniques such as Text-toSpeech processing and Voice Transformation, new microphone technology to ease the production of surround sound, and sophisticated video signal processing to generate virtual cameras at sports events will all be presented in this session. Finally, the increasing age profile of consumers around the world is a factor that is concentrating the minds of many a government. How can their quality of life be enhanced and how can television help in this context. All these topics and more will be aired in this Cutting Edge session.



Lorenzo Vangelista



www.ibc.org



13



Date: Time: Room:



Thursday 10 September 2009 12.15 – 13.15 Forum



Content Creation & Innovation



Online video: Going over the top

Moderator:

William Cooper



William Cooper, Founder and Chief Executive, informitv, UK Speakers and panellists: Eddie Abrams, Chief Executive, IP Vision, UK Monika Gadhammar, Chair, Open IPTV Forum Marketing Group, Sweden Peter MacAvock, Program Manager, EBU, Switzerland



Eddie Abrams



Session details: The availability of broadband internet connections enables service providers to deliver television and video over the top of existing data networks, either as a standalone offering or as a hybrid combining broadcast channels and other programming delivered over broadband. This may represent a threat or an opportunity for traditional broadcasters and pay-television service providers.



Monika Gadhammar



The recently launched Fetch TV service from IP Vision enables broadcast digital terrestrial television channels to be combined with video-on-demand programming delivered over a broadband network from any service provider. Eddie Abrams, the chief executive of IP Vision will share his experience in launching Fetch TV. Joining him will be representatives of two organisations seeking to establish open standard platforms for delivering programming over broadband. After lunch, members of the European Broadcasting Union and Open IPTV Forum will discuss their proposals in more detail.



Peter MacAvock



14



www.ibc.org



Date: Time: Room:



Thursday 10 September 2009 14.15 – 15.45 Forum



Content Creation & Innovation



Enabling IPTV and internet video

Moderator:

Monika Gadhammar



Monika Gadhammar, Chair, Open IPTV Forum Marketing Group, Sweden Speakers and panellists: Miguel Vinagre Alvarez, Telefonica, Spain Paul Berriman, Chief Technology Officer, PCCW, Hong Kong



Miguel Vinagre Alvarez



Yun Chao Hu, Chairman, Open IPTV Forum, Sweden Klaus Illgner, Managing Director, IRT, Germany Peter MacAvock, Program Manager, EBU, Switzerland Alberto Morello, Director, RAI Research Centre, Italy Paul Szucs, Open IPTV Forum Solution WG Chair, Open IPTV Forum, Germany



Paul Berriman



Session details: The Open IPTV Forum and the European Broadcasting Union are both actively engaged in developing specifications based on open standards for the delivery of television and video over internet protocols. This will be supported both by service providers over managed networks and services delivered over the open internet. This session will discuss how IPTV operators, broadcasters and consumer electronics companies are responding to the challenges involved. In practice this delicate ecosystem has yet to evolve, but the availability of widely adopted open standards will no doubt be crucial to its success. This joint session features presentations from the Open IPTV Forum and the EBU on the latest developments, followed by a panel discussion with participants representing their respective broadly-based memberships.



Yun Chao Hu



Klaus Illgner



Peter MacAvock



Alberto Morello



Paul Szucs



www.ibc.org



15



Date: Time: Room:



Thursday 10 September 2009 16:30 – 18:00 O



Content Creation & Innovation



Mobile media: Managing and delivering the content

Moderator:

David Crawford



David Crawford, Director, Teamcast, France Speakers and panellists: Allan McLennan, President, The Padem Group, USA Paolo Pescatore, Director of Operator Strategy, Applications and Content, CCS Insight, UK Gordon Rawling, Senior Marketing Director, Oracle, UK



Allan McLennan



Richard Warren, Managing Director, First Partner, UK Session details: How will new content, advertising and applications influence service providers and attract consumers? Are there different solutions for different markets? Can the delivery of media to mobile devices be managed affordably to attract viable audiences?



Paolo Pescatore



This important session starts with a series of short presentations. We will look at the development of the market (or markets) by technology and by geography; how content can be practically repurposed and managed; and the effects of new video search applications and advertising techniques on potential viewers. A unique market map, summarising the complete global mobile media landscape, will be provided. The presentations will lead into a lively debate when you will have your chance to interact with the expert panel. This is an excellent opportunity to develop an in-depth understanding of how rich media is driving the next wave of mobile developments. Allan McLennan will be showing a clip from a new programme made for US TV (to be premiered on the Sundance Channel) that was fully shot and created via a mobile phone, and which is called "Africa Diary" - involving children in Africa telling their stories. He will be contributing his expert views on the convergence/conversion/re-purposing of content for any media platform. Richard Warren will be presenting some views on mobile advertising as a revenue stream, and will give attendees a good understanding of how the mobile advertising market works, how to get advertising into various mobile media platforms and what sort of returns are realistically achievable through advertising. Richard also will supply a 'mobile market map' for all delegates, identifying the players, technologies, geographies and markets.



Gordon Rawling



Richard Warren



16



www.ibc.org



Date: Time: Room:



Thursday 10 September 2009 09:00 – 10:15 O



The Business of Broadcasting



Digital Russia: Today & tomorrow

Henrikas Iouchkiavitchious Konstantin Glasman



Moderator: Henrikas Iouchkiavitchious, Vice President, Eurasian Academy of Television and Radio, Russia Speakers: Andrei Boltenko, Head Director, ESC Show Director, Channel One, Russia Konstantin Bystrushkin, Deputy General Director, Moscow Research and Development, Television Institute of Russia, Russia Nikolay Dubovoy, CEO, Channel One Russia Worldwide, Russia Eduard Sagalaev, President, National Association of TV & Radio Broadcasters of Russia, Russia Nadezhda Vilkova, General Director, Moscow Research and Development Television Institute of Russia, Russia Alexander A. Zharov, Deputy Minister, Ministry of Telecom and Mass Communications of the Russian Federation, Russia Panellists: Konstantin Glasman, Head of the Chair for Video Engineering, St. Petersburg State University of Film and Television, Russia Mark Krivosheev, Chief scientist of Radio Research and Development Institute, Russia Kalyu Kukk, Vice President, Telecom, Russia Jury Pripachkin, President of Cable TV Association of Russia, Russia Mikhail Seslavinsky, Head of the Federal Agency, Press and Mass Communications of Russia, Russia Vitaly Stytsko, Director of Department for Ministry of Telecom and Mass Communications of the Russian Federation, Russia Borislav Volodin, CEO, Technostyle Technology, Russia Session details: This session is devoted to the challenge of the new technology wave in Russia which is linked to establishing a balance between public needs for free access to information, government needs for communication with the citizens and commercial justification of substantial investments. At the session a newly founded non-profit organization “Digital Alliance of Russia” will be presented. The session will cover the Federal Special-Purpose Programme for Development of TV and Radio broadcasting in the territory of the Russian Federation in 2009-2015 which offers great opportunities for international cooperation between European and Russian professionals, manufacturers, and experts. • Andrei Boltenko: The making of The Eurovision Song Contest • Nikolay Dubovoy: The Channel One Russia Digital TV Family. New season highlights • Eduard Sagalaev: Digital technologies and their impact on the Russian civil society • Nadezhda Vilkova and Konstantin Bystrushkin: New projects of prospective TV technologies for World Summer Student Games “Kazan – 2013” and Olympic Games “Sochi – 2014” • Alexander Zharov: Principal directions of digital transition in Russia



Andrei Boltenko



Mark Krivosheev



Konstantin Bystrushkin



Kalyu Kukk



Nikolay Dubovoy



Mikhail Seslavinsky



Eduard Sagalaev



Vitaly Stytsko



Nadezhda Vilkova



Jury Pripachkin



Alexander A. Zharov



Borislav Volodin



www.ibc.org



17



Date: Time: Room:



Thursday 10 September 2009 12:15 – 13:15 O



The Business of Broadcasting



The future of the industry: How to survive and prosper

Adrian Scott



Moderator: Adrian Scott, Founder and Principal, The Bakewell House Consultancy, UK Session keynote speaker: Jeff Rosica, Senior Vice President, Grass Valley, USA



Jeff Rosica



Speakers and panellists: Joop Janssen, CEO, Vitec Group, Broadcast Systems Division, UK Kevin Moorhouse, COO, Gravity Media, UK Sam Pemberton, CEO, Softel Suresh Vasudevan, CEO, Omneon, USA



Joop Janssen



Session details: The global economic crisis has given the broadcast technology sector its stiffest challenge for many years. How bad is it? Are broadcasters and their suppliers weathering the storm? And when recovery comes, what then? Is there opportunity here? In this session we dissect the crisis with the help of some of the industry’s most senior figures. We assess the damage and debate prospects for the future. What do companies have to do to survive and prosper? How are industry leaders planning for their companies to take flight when conditions improve? If you are active in the broadcast technology sector this is a session you cannot afford to miss.



Kevin Moorhouse



Sam Pemberton



Suresh Vasudevan



18



www.ibc.org



Date: Time: Room:



Thursday 10 September 2009 14:15 – 15:45 O



The Business of Broadcasting



Who pays? Winners and losers in the new economy

Moderator:

William Cooper



William Cooper, Founder and Chief Executive, informitv, UK Speakers: Ed Shedd, Head, UK Media Practice, Deloitte, UK Gerry O'Sullivan, Director of Strategic Product Development, Sky, UK Additional speakers tbc



Ed Shedd



Session details: Whether directly through subscription, rental or retail, or indirectly through taxation, licensing, sponsorship, advertising or through associated products and services, we have to pay for programming one way or another. Recent trends are towards paying more directly, but much of what we watch is still supported by advertising revenue or licence fees.



Gerry O'Sullivan



How will we end up paying for our information and entertainment and who will be the winners and losers? How can traditional media companies embrace new forms of digital media distribution without disrupting their existing revenues? This session explores trends in traditional television revenue streams and associated business models in the context of the changing digital media landscape



www.ibc.org



19



Date: Time: Room:



Friday 11 September 2009 11:15 – 12:45 Forum



Keynote Session



Raymond Snoddy



Growth opportunities in media and broadcasting: New business models, new platforms, new media...new profit?

Moderator: Raymond Snoddy, Freelance Journalist, Media commentator, UK Speakers and panellists: Saul J. Berman, Global Strategy & Change Services Leader, IBM Global Business Services, USA



Saul J. Berman



Erik Huggers, Director of Future Media and Technology, BBC, UK Rory Sutherland, Vice Chairman, Ogilvy Group UK, UK Session details: If you believe all the “expert” opinion around at the moment, you would be forgiven for thinking that the traditional broadcaster is an endangered species. Business models are collapsing as advertisers chase more targeted audiences and more direct responses. On the other hand, all the evidence suggests that audiences still value traditional broadcasters as trusted brands. So how do they need to change to tackle the challenges brought about by technology which delivers true personal choice? IBC has brought together three real experts to deliver keynote statements on their visions for the future. How can broadcasters maintain channel loyalty through audience engagement? How do they maintain subscriptions and advertising revenues as delivery of content and channels becomes much more diverse? Will technology come to the rescue, linking traditional broadcasting with new media and social networking in order to retain young audiences? How can traditional television advertising with its emphasis on brand values and product awareness meet the cross-platform challenge? • Saul Berman will discuss Understanding what consumers want: An opportunity for creativity and growth • Erik Huggers will discuss the BBC’s digital future • Rory Sutherland will discuss New metrics, new models and new media: from marketing's four P’s to the 4 E’s Saul Berman, Erik Huggers and Rory Sutherland are leading players in this new world. Following their presentations they will discuss the issues raised, with tough questions from leading media correspondent Ray Snoddy and from the floor. This is a tremendous opportunity to be a part of an agenda-setting debate which can potentially change the way forward for all of us.



Erik Huggers



Rory Sutherland



20



www.ibc.org



Date: Time: Room:



Friday 11 September 2009 09:00 – 10.45 L



Technology Advancements



The newest developments in IPTV

Moderator:

Dietrich Westerkamp



Dietrich Westerkamp, Director, Standards Coordination, Thomson, Germany Speakers and panellists: Carol Ansley, Director, Intellectual Property Engineering, ARRIS Group, Inc, USA Yuko Kon'ya, Engineer, NTT Communications, Japan Peter Linder, Director, Network Strategy, Business Unit Networks, Ericsson AB, Sweden



Carol Ansley



Rubén Pérez de Aranda Alonso, R&D Manager, SIDSA, Spain Session details: As ever, the promise of using the internet protocol for the delivery of audio/video content is ongoing, with new developments to overcome the limitations of packet-based networking ensuring reliable and secure transmission. We are now past the mantra that “it just works” and moving towards realworld developments that address the issues to provide real services from the back office to the home. This session is composed of an eclectic mix of presentations that address a number of application areas and present new developments in the use of IP for television delivery. Speakers in this session will deliver the following papers: • Carol Ansley: Thed impact of increased usage of video streaming on IP access networks



Yuko Kon'ya



Peter Linder



• Yuko Kon’ya: IPTV over a managed network • Peter Linder: How IMS enables multi-platform television/communication experiences • Ruben Pérez de Aranda Alonso: New approach on DSL communications based on Time-Domain Modulations (TDM), with efficient vectoring, capacity channel coding structure and preamble insertion for agile channel adaptation



Rubén Pérez de Aranda Alonso



www.ibc.org



21



Date: Time: Room:



Friday 11 September 2009 13.45 – 15.15 L



Technology Advancements



File delivery: How does you workflow flow?

Moderator:

Konstantin Glasman



Konstantin Glasman, Professor, Head of Video Systems Department, St.Petersburg State University of Film and Television, Russia Speakers and panellists: Steven van Assche, Senior Researcher, VRT Medialab, Belgium Gareth Sylvester-Bradley, Principal Engineer, Sony BPRL, UK



Steven van Assche



Paul Walland, Manager, IT Innovation Centre, UK Session details: Once an organisation has multiple assets, whether they be sound, pictures or data, the question has to be asked “How can I ensure that the content I want is available when I want it, where I want it and in the quality that I want it?”



Gareth SylvesterBradley



This session will explore, amongst others, the issues relating to playout server architecture, collaborative workflows and preservation of quality through the production and playout processes. • Steven van Assche: Evolution and adoption of Service Oriented Architecture (SOA) in the broadcast industry • Gareth Sylverster-Bradley: High end native codec from acquisition to file based production • Paul Walland: Realising collaborative film and television workflows



Paul Walland



22



www.ibc.org



Date: Time: Room:



Friday 11 September 2009 15:45 – 17:15 L



Technology Advancements



Content security: Ensuring content is not misused

Moderator:

Mark Jeffrey



Mark Jeffrey, Senior Program Manager, European Media Standards Microsoft, Switzerland Speakers and panellists: InJoon Cho, Researcher, KBS, South Korea Frank Ekern, Senior Development Engineer, Bridge Technologies Co AS, Norway



InJoon Cho



Steve Oetegenn, Chief Sales and Marketing Officer, Verimatrix, USA Session details: An organisation that has multiple assets, whether they be sound, pictures or data, has to ask the question “How can I ensure that the content I have expensively produced is delivered to my paying customers and not to freeloaders?” A controversial topic for some, but content creation is never free, so the real question is how you ensure you remain in business if your assets are not making a return. This session will take a peek at new developments to secure the identification and delivery of content. Speakers in this session will deliver the following papers:



Frank Ekern



Steve Oetegenn



• InJoon Cho: Internet monitoring system for the unauthorized redistribution detection of broadcasting contents • Frank Ekern: Monitoring of conditional access systems • Steve Oetegenn: A new concept for robust video marking



The best of IBC and IET: Publication launch and networking drinks

Friday 11 September: 17:00 – 19:00. The Forum Lounge IBC and IET are proud to be collaborating in producing a journal-style publication containing specially selected best content from this year’s conference, supplemented by technical papers from the IET’s flagship publication, Electronics Letters. Launched at the networking drinks, complimentary copies of The Best of IBC and IET will be available. There will also be an opportunity to speak with representatives from IET and IBC. Drinks and canapés will be provided. This is an invite only event. To register for an invitation, please contact tdawkins@theiet.org



www.ibc.org



23



Date: Time: Room:



Friday 11 September 2009 09:00 – 10:30 O



Content Creation & Innovation



Does TV speak digital?

Moderator:

Frank Boyd



Frank Boyd, Managing Director, Unexpected Media, UK Speakers and panellists: Bruno Felix, Founding Director, Submarine, The Netherlands Tom Koch, Vice President, PBS distribution, USA Matt Locke, Commissioning Editor for Education, Channel 4, UK



Bruno Felix



Session details: What is the reality of cross-platform commissioning? After more than a decade of experiments in adapting to the challenge of digital, what lessons have been learned? How do broadcasters now understand their role in the new media ecology? What is the experience of producers attempting to develop genuinely innovative formats?

Tom Koch



Featuring leading commissioning editors exploring new ways of reaching audiences and one of the few truly integrated production studios in Europe, this panel will highlight the difficulties and opportunities of the transition from broadcast to multi-platform publishing. Through case studies and debate, it will ask whether television is really learning to speak digital.



Matt Locke



24



www.ibc.org



Date: Time: Room:



Friday 11 September 2009 13:30 – 15:00 Forum



Content Creation & Innovation



Cloud production and delivery

Moderator:

Simon Fell



Simon Fell, Ex- Director of Future technologies, ITV, UK Speakers and panellists: Simon Gallagher, Senior Technical Architect, Ioko, UK Richard Kydd, Managing Consultant, Siemens Global Media Consulting



Simon Gallagher



James Martinolich, Vice President, Integration Technology, Chyron Corporation, USA Kevin Newport, Head of Media & Entertainment Consulting (EMEA), EDS, a HP Company, UK Richard Thomson, Operations Director, Digital Media, Endemol, UK Orpheus Warr, Senior Solutions Architect, Channel 4 Television, UK Session details:



Richard Kydd



When bandwidth and connectivity is no longer a constraint, the rules change. Can online services transform the way media is created and delivered? Often called cloud computing, remote, dynamically scalable services already offer web-based enterprises the opportunity to deliver business solutions without the need for local hardware and software platforms. Can the same model be applied to bandwidth-hungry broadcasters and processor-intensive post production? Can broadcasters facilities be freed from geographical location? Can the cloud provide quality of service we regard as essential for production and delivery to today's critical audience? IBC brings together some of the leading thinkers on the subject for a series of papers and a panel discussion. Laced with practical examples of new broadcast infrastructures and production techniques, this session will put the cloud service model under the closest scrutiny to see how it can challenge established practices.



James Martinolich



Kevin Newport



Richard Thomson



Orpheus Warr



www.ibc.org



25



Date: Time: Room:



Friday 11 September 2009 15:30 – 17:00 O



Content Creation & Innovation



How harnessing UGC can bring broadcasters to the forefront of the digital revolution

Gary Smith



Moderator: Gary Smith, Journalist, France Speakers and panellists: Gilles Babinet, CEO, Eyeka, France Hugh Garry, Senior Interactive Producer for Creative Projects, BBC Audio & Music, UK Martin Rogard, Content Director, Daily Motion, France Session details: Advertising guru Sir Martin Sorrell believes that the television industry urgently needs to bring down production costs. How can we do that without losing sight of editorial quality and programme diversity? Trend-tracking to develop new programme ideas by listening to the noise on social networks is certainly one way to pick up the buzz. But where exactly is the line between user-generated content and reality programming? What can producers learn from the wildfire popularity when it goes viral? This is still uncharted territory. Join in the IBC debate and contribute to the new face of television



Gilles Babinet



Hugh Garry



Martin Rogard



Live interview: Consumption in the youth market

Moderator: Jeremy Barr, Professor of Broadcasting and Convergent Media, Ravensbourne College of Design and Communication, UK Speakers and panellists: Chinwe Abosi PhD Student, University of Essex, UK Yuto Maruyama, Graduate Student, University of Tokyo, Japan Evgenia Lysova, Student, St.Petersburg State University of Film and Television, Russia Sean Miura, Student, Annenberg School, University of California, USA Session details: One of the most disruptive changes in the media industry in recent years is the sheer diversity in the way that consumers – and particularly young people – enjoy and exchange content. They communicate with each other by whichever method is closest to hand: emails, instant messaging, SMS, voice, video and more. And the expectation is that video and audio content should be as accessible and as easy to share. Is this a universal view? Or do different geographies and markets have differing patterns of consumption and sharing? Are the differences cultural or are they down to technical or commercial limitations? The only way to find out is to ask. Which is why IBC is bringing together a panel of students from Japan, Russia, UK and USA to debate the topic. Following directly on from a session on user-generated content, the students will be interviewed, and then the meeting will be thrown open to the floor.



Jeremy Barr



Chinwe Abosi



Yuto Maruyama



Evgenia Lysova



Sean Miura



26



www.ibc.org



Date: Time: Room:



Friday 11 September 2009 09:00 – 10:30 Forum



The Business of Broadcasting



Inside Out: Are big customers ever going to buy product again?

Robert Ambrose



Moderator: Robert Ambrose, Lead Consultant, IT Solutions & Services, Siemens UK Session keynote: Bart-Jan van Genderen, Owner/Operator, Park Post, The Netherlands Speakers and panellists:



Bart-Jan van Genderen



Martin Emele, Managing Director, ProSebienSat1, Germany Kathy-Anne McManus, V.P of Professional Services, Avid, USA Georgette Schlick, CEO, Dutch View, The Netherlands Graham Sharp, US liaison office, IABM, UK Mark Wilson-Dunn, VP Global Sales and Marketing, BT Media and Broadcast, UK



Martin Emele



Session details: The way customers are buying is changing. It is no longer about point products but supplying complete solutions, often with off-balance sheet transaction models such as managed and outsourced services or hosted applications. Suppliers who do not adapt, risk being commoditised or commercially isolated. Clients who do not explore these alternatives risk becoming un-competitive.

Kathy-Anne McManus



IBC and the IABM bring together service suppliers, product suppliers and their clients enabling a constructive debate about how the industry is evolving to this new model and what constitutes a successful partnership with positive outcomes for all those involved?



Georgette Schlick



Graham Sharp



Mark Wilson-Dunn



www.ibc.org



27



Date: Time: Room:



Friday 11 September 2009 15:30 – 17:00 Forum



The Business of Broadcasting



New money smart investments

Moderator:

Michael McEwen



Michael McEwen, Director, Media Asset Capital, UK Session keynote: Peter Hinssen, Managing Director, Across Technology, Belgium Speakers and panellists: Stuart Mills, Head of Origination, Leveraged Finance, HSBC, UK



Peter Hinssen



Session details: The media world was changing fast anyway, but the economic maelstrom has accelerated that change. For some it is speeding up the search for new media business models while for many it is about cutting costs and hunkering down. Conventional over-the-air television is particularly challenged by pay and specialty services and new media over the internet. This session looks at what this changing and confusing world means for investors, buyers and sellers. How do you spot the good deals? How can you strengthen your business prospects by understanding what financiers are looking for?



Stuart Mills



28



www.ibc.org



Date: Time: Room:



Friday 11 September 2009 11:00 – 12:30 O



Added Value Events



Exhibition Business Briefings

Digital signage trends

Miya Knights



Moderator: Miya Knights, Editor, Retail Technology and DigitalSignageScene.com, UK Speakers and panellists: Vincent Létang, Senior Analyst, Screen Digest, UK



Vincent Létang



Jean–Pierre van Maasakker, Chief Executive, Zero Creative, The Netherlands Tom Peters, Chief Technology Officer, Zero Creative, The Netherlands Roberto Segato, Sales Director CEME, Lighthouse Technologies, Italy Briefing Details:



Jean–Pierre van Maasakker



A look at how the digital signage market has evolved in recent years; use of digital signage in the market from retail to broadcast; the need for screens that can display HD content; how best to match current screen technology to common digital signage requirements.



Tom Peters



Roberto Segato



www.ibc.org



29



Date: Time: Room:



Friday 11 September 2009 13:30 – 15:00 O



Added Value Events



Exhibition Business Briefings

Miya Knights



Delivering increased brightness while reducing power consumption in digital signage

Moderator: Miya Knights, Editor, Retail Technology and DigitalSignageScene.com, UK Speakers and panellists:



Christian Sokcevic



Christian Sokcevic, General Manager Marketing, Professional Projector & Display Europe, Panasonic, Japan Tsujihara Susumu, General Manager of PDP Module Engineering Group Visual Products & Display, Devices Business Group, Panasonic, Japan Briefing Details: While demand for larger displays, especially across events and rental, and signage for retail and leisure spaces, continues to grow, improved efficiency, greater brightness and reduced power consumption are increasingly important demands from customers and users. Panasonic will provide insight into the strategic approach for plasma technology and dispel some common myths on display technologies The Professional Projectors and Displays Europe (PPDE) Business Unit of Panasonic is part of the Panasonic Audio Visual Company Systems Europe (PAVCSE), a division of Panasonic Marketing Europe GmbH. The company is a leader in the development of video formats and core products for broadcast and professional AV, including camera recorders, video recorders, monitors and mixers. PPDE encompasses a range of plasma and projector products for professional installation and business applications.



Tsujihara Susumu



30



www.ibc.org



Date: Time: Room:



Saturday 12 September 2009 17:30 – 18:30 Forum



Keynote Session



Is the broadcasting journalist a threatened species?

Moderator:

Kate Bulkley



Kate Bulkley, Freelance Business Journalist, UK Speakers and panellists: James Baker, General Manager, Current TV, UK Andrew Hawken, Editorial Director, Online, Sky, UK



James Baker



Sarfraz Manzoor, Journalist, The Guardian, UK Vir Sanghvi, Editorial Director, Hindustan Times, India Raymond Snoddy, Freelance Journalist, Media commentator, UK Session details:



Andrew Hawken



On the one hand, news is seen as a defining characteristic of television, whether it is creating the identity of a local station in a crowded market or one of the great trusted international brands like Al Jazeera, BBC or CNN. And on the other hand there is the rapid growth of user-generated content and the world where we are all journalists. Is there a need for real journalism any more? Is there a business model to pay for high quality, impartial news gathering? We are already seeing the rapid decline of the newspaper industry: will the same happen to television news?



Sarfraz Manzoor



Vir Sanghvi, Editorial Director of the Hindustan Times, sets out the case for broadcast journalism in a keynote, followed by a panel discussion. This is about more than just the nightly news: it goes to the very heart of the broadcasting industry. Make sure your voice is heard.



Vir Sanghvi



Raymond Snoddy



www.ibc.org



31



Date: Time: Room:



Saturday 12 September 2009 09:00 – 12:00 L



Technology Advancements



Digital transmission: Experiences and developments

Moderator:

Nick Wells



Nick Wells, Research & Innovation, BBC Future Media & Technology, UK Speakers and panellists: Tommy Jensen, Software Development Manager, T-VIPS, Norway Arik Keshet, CEO, Channelot Ltd, Israel



Tommy Jensen



Yan Mostovoy, Director, Broadcast Solutions, Harmonic, Israel Koji Nakao, NHK, Japan Richard Rudd, Principal Consulting Engineer, Aegis Systems Ltd, UK Mark Waddell, Senior R&D Engineer, BBC, UK Session details:



Arik Keshet



A full session that delivers on several developments in the delivery of digital TV and offers guidance to those considering the switch-over from analogue terrestrial TV. As digital switchover progresses throughout the world, this session will look at how digital transmission will change the way we experience the television receiver. Join this session if you want to know more about the switchover experience from those who have made the change, or if you simply want to catch up on the latest work on digital transmission ideas from around the world. Speakers in this session will deliver the following papers: • Tommy Jensen: Digital Switchover in UK – Insertion of Service Information (SI) • Arik Keshet: Challenges in DVB-H Network Deployment



Yan Mostovoy



Koji Nakao



• Yan Mostovoy: Spectrum planning for digital satellite newsgathering • Koji Nakao: HDTV transmission experiment utilizing the KIZUNA (WIND), super high-speed communications satellite, transmission experiments at the Beijing Olympics 2008 • Richard Rudd: New technical and consumer research on time-varying interference to DTT networks • Mark Waddell: Compatibility challenges for broadcast networks and white space devices



Richard Rudd



Mark Waddell



32



www.ibc.org



Date: Time: Room:



Saturday 12 September 2009 13:00 – 14.45 L



Technology Advancements



Making HDTV a reality in production and delivery

Moderator:

Peter Wilson



Peter Wilson, Director/ Chairman, High Definition & Digital Cinema Ltd/ EDCF Technical Support Group, UK Speakers and panellists: Adi Kouadio, Project Engineer, EBU, Switzerland



Adi Kouadio



Jens-Rainer Ohm, Chair, MPEG Video Subgroup RWTH Aachen University, Institute of Communications Engineering, Germany Ian Trow, Director, Broadcast Solutions, Harmonic, UK Maurício Vasconcellos, Project Manager, TV Globo, Brazil After a long period of gestation, HDTV is increasingly the norm in many countries. But as with SD before it, the quality of HD received in the home can be a poor reflection of the superb quality of much original acquisition programming. Bit-rate reduction and standards conversion have to be handled much more carefully when the consumer has a top quality display. Can the provider’s infrastructure really do justice to the HD content? And are the infrastructures being installed any more future-proof than the SD infrastructures that they replace? Come to this session to find out.



Jens-Rainer Ohm



Ian Trow



Speakers in this session will deliver the following papers: • Adi Kouadio: Keeping the HD quality for your events –Standards converter and new contribution codecs • Jens-Rainer Ohm: Towards next generation of video compression standards • Ian Trow: H.264 for low-latency newsgathering and event coverage



Maurício Vasconcellos



• Maurício Vasconcellos: GLOBO’s Studios for telenovelas – beyond HDTV



www.ibc.org



33



Date: Time: Room:



Saturday 12 September 2009 15.15 – 16:30 L



Technology Advancements



Archives: Just how reliable are they?

Moderator:

John Zubrzycki



John Zubrzycki, Principal Technologist, BBC Research, UK Speakers and panellists: Matthew Addis, Manager, IT Innovation Centre, UK Arne Nowak, Project Manager, Digital Film Archives, Fraunhofer IIS, Germany Bohus Ziskal, Assistant Professor, Charles University, Czech Republic



Matthew Addis



Session details: Whilst there is an ever expanding number and range of television and radio channels for the consumer to choose from, the ever present problem is just how the provider can fill those channels with entertainment and information programmes. This is where the archives of the major broadcasters come into their own. But are those archive programmes of good enough technical quality or even accessible?



Arne Nowak



In this session the world’s expert archivists will debate the fundamental problems of long-term archive storage and the delicate balance between reliable longevity of the archive and rapid accessibility of the content for reuse of a programme Speakers in this session will deliver the following papers:



Bohus Ziskal



• Matthew Addis: Reliable audiovisual archiving using unreliable storage technology and services • Arne Nowak: Practical approaches for digital cinema and film archives • Bohus Ziskal: Risk-based audit of preservation strategies



34



www.ibc.org



Date: Time: Room:



Saturday 12 September 2009 17.15 – 18.45 L



Technology Advancements



Stereo 3D: What can stereoscopic 3D offer?

Moderator:

Ralf Schaefer



Ralf Schaefer, Head, Image Processing Department, Fraunhofer Institute for Telecomunications, Heinrich-Hertz-Institut, Germany Speakers and panellists: Gerald Moser, Iosono, Germany Kevin Murray, Systems Architect, NDS, UK



Gerald Moser



David Wood, Head of Emerging Media, Director General's Office, EBU, Switzerland Session details: This is the topic of the moment now that digital creation and delivery can provide a much more accurate representation of pictures accompanied by new developments in display devices and optical filters. But is it what the viewer wants or is it just a new fad?



Kevin Murray



This session covers several aspects of stereoscopic content to give you the latest developments in both the visual and aural aspects of the creation and delivery of stereoscopic 3D. Speakers in this session will deliver the following papers: • Gerald Moser: Wave field synthesis - The new sound experience for cinemas • Kevin Murray: The challenges of 3D support in the STB



David Wood



• David Wood: The truth about stereoscopic 3D TV



www.ibc.org



35



The Business of Broadcasting



Date: Saturday 12 September 2009 Time: 09:00 – 12:30 Room: Forum



Innovation Arena

Moderator:

Ken Blakeslee Anuraj Gambhir



Ken Blakeslee, Chairman, Web Mobility Ventures, UK Keynote Speaker and Lead Judge: Shawn DuBravac, Economist and Director of Research, Consumer Electronics Association, USA The Judges: Ger Baron, Project Manager, Amsterdam Innovation Motor, The Netherlands



Shawn DuBravac



Angel Gambino



Simon Cornwell, Partner, Amadeus Capital Partners Limited, UK Lim Chin Siang, Director, Media Development Authority, Singapore Richard Doherty, Research Director, The Envisioneering Group, USA Anuraj Gambhir, Head of Multimedia Strategy & Innovation, Ericsson, India Angel Gambino, Social Entrepreneur, UK



Ger Baron



Ben Keen, Chief Analyst, Screendigest, UK

Ben Keen



Falk Müller-Veerse, Managing Partner, Cartagena Capital GmbH, Germany Kurt Sillén, Vice President - Ericsson Mobility World, Ericsson AB, Sweden Henrik Werdelin, Chief Creative Officer, Joost, UL Session details: The IBC Innovation Arena is a new feature to IBC2009 that opens doors for smaller companies to showcase exciting new content, services, applications and products and demonstrate clever ways of solving problems and projects at the leading edge of new industry trends. 12 start-up companies will present in ‘elevator pitch style’ with Q&A to follow. This is a prime opportunity for investors and industry innovators to get a first glance at emerging new technology from small start up companies working in the world of media and broadcasting. There will be special focus on Innovations in the creation, management, delivery and monetisation of rich content.



Simon Cornwell



Kurt Sillén



Lim Chin Siang



Henrik Werdelin



Richard Doherty



Falk MüllerVeerse



36



www.ibc.org



Date: Saturday 12 September 2009 Time: 09:00 – 12:30 Room: Forum



Content Creation & Innovation



Innovation Arena

The Innovators:

Thomas Alt Nicholas Ng



Thomas Alt, CEO, Metaio, Germany Donald Brittain, CEO, Instant Effects, UK Ian Brown, Vice President of Sales and Marketing, Microvision, Inc, USA Mark Hardwick, CEO, Ymogen, UK Matt Heiman, Chairman, Diagonal View, UK Frank Kelcz, Board Director, ShoZu, UK



Donald Brittain



Mark Perry



Nicholas Ng, Managing Consultant, NewMedia Solutions Pte Ltd, Singapore Mark Perry, CEO, Oregan Networks, UK Bill Scalon, CEO, Far Blue Images, UK Sorosh Tavakoli, Founder and CEO, Videoplaza, Sweden Paul Travers, President and CEO, Vuzix, USA Erro Verschoor, CEO, FLMedia, The Netherlands



Ian Brown



Bill Scalon



Categories of innovations being showcased, dragons den style, include: 1. Consumer Oriented Innovation – simple, easy to understand and practical solutions that improve the content delivery experience for consumers by heightening the desire, improving the delivery and/or enhancing the delight derived in personal consumption of rich media. 2. Agents of Change – new technology, services or commercial structures that make a positive change to monetisation methods associated with speeding creative, desirable rich content to appreciative audiences.



Mark Hardwick



Sorosh Tavakoli



3. Technology to the Rescue – ‘behind the scenes’ products and technologies that enhance, reduce cost or smooth the creation, management or delivery of rich content, or innovations that help speed to market or broaden distribution options 4. Innovation for Tomorrow – new innovations that will shape the future of content creation and delivery, or alter the definition of content itself, ranging from completely new ways of doing things to innovative applications of emerging capabilities that have not yet been fully applied to the Infotainment world.



Matt Heiman



Paul Travers



Frank Kelcz



Erro Verschoor



www.ibc.org



37



Date: Time: Room:



Saturday 12 September 2009 13:30 – 15:00 Forum



Content Creation & Innovation



Optimising file-based content workflow: Lessons learned

Janet Gardner



Moderator: Janet Gardner, President, Perspective Media Group, USA Session keynote speaker: John Honeycutt, Executive Vice President, Media Technology and Operations, Discovery Communications, USA



John Honeycutt



Speakers and panellists: Brad Collar, Vice President, Technology, Warner Bros, USA Steve Fish, VP of Engineering and Infrastructure, Turner Broadcasting System, UK Mark Jones, Head, Systems Development, BBC News, UK Jeff Mayzurk, CTO, Comcast Entertainment Group, USA



Brad Collar



Gary Morse, Senior Vice President, Technology & Content Protection, 20th Century Fox, USA Session details: Across the industry, media has quickly become file-base in nature - driving us to change the workflow and systems supporting production, management, distribution and repurposing of those file-based media assets. In parallel, our business is evolving from the traditional linear broadcast delivery to an on-demand model.



Steve Fish



This session will provide case studies from companies delivering file-based solutions at different points in, or across, the digital media supply chain. It will deliver a practical look at how we achieve the promise of 'digital-end-to-end' or 'glass-to-glass' file based solutions within our organizations. Session keynote John Honeycutt will discuss a case study on the re-engineering of Media Technology & Operations at Discovery Communications: Positioning the World’s 1 non-fiction media company for continued success



Mark Jones



Discovery is home to some of the most remarkable television available today, which is why it is the leading provider of non-fiction content in 170 countries. Meeting the expectations of all those audiences calls for sophisticated systems for storage, cataloguing and delivery. Over the last 24 years Discovery has reshaped its technology infrastructure and operational practices to ensure they are cost-effective, reliable, and flexible, capable of keeping pace with today’s rapidly diversifying media landscape. The project has affected every part of Discovery, from content planning through to distribution. In this session Discovery’s chief media technology officer, John Honeycutt, will describe some of the challenges involved in this all-embracing project. He will touch on the creation and implementation of a corporate metadata standard, implementation of asset and workflow management tools, and the creation of a personalised media portal for use by internal employees and external production partners. He will also talk about the implementation of a content file transfer infrastructure which to date has distributed well over 10,000 files to digital media partners around the world.



Jeff Mayzurk



Gary Morse



38



www.ibc.org



Date: Time: Room:



Saturday 12 September 2009 17:30 – 18:30 O



Content Creation & Innovation



Archiving: A perfect storm?

Moderator:

Sue Malden



Sue Malden, Chair of the Federation of Commercial Audio Visual Archives, FIAT, UK Speakers and panellists: Tony Ageh, Controller of Archive Development, BBC, UK Marcos Gonzalez-Flower, Global Head Of Media Consulting, Siemens IT Solutions and Services Ltd, UK



Tony Ageh



Kevin Schaff, CEO, Thought Equity Motion, UK Jean-Luc Vernhet, Directeur Marketing & Ventes, Ina - Institut National de l'Audiovisuel, France Session details: In the year of the credit crunch, do we turn to the archive to fill the schedule? Do file-based workflows really delivery on the promise of lower costs and increased flexibility – or is there a critical mass required? IPTV: a low-cost route to the viewer or a low-cost route to the pirate? How do you balance the long term archival and quality requirements with short term commercial drivers? In this panel session a group of experts will share their views and kick-start the debate. Taking an all-round view, we will look at the technology of restoration and protection and the skills of branding, distribution and rights management. On the way we will look at the experiences of both a well-funded, commercially focused broadcast archive to see where the commercial realities lie, and consider a much “poorer” archive to see how they can climb the digital mountain. Whether you regard your archive as a cultural heritage or an asset to be exploited, this session is bound to make for compelling debate.



Marcos GonzalezFlower



Kevin Schaff



Jean-Luc Vernhet



www.ibc.org



39



Date: Time: Room:



Saturday 12 September 2009 15:30 – 17:00 Forum



Business of Broadcasting



Fragmentation and innovation in the changing media landscape

Steve Canepa



Moderator: Steve Canepa, General Manager, Global Media & Entertainment Industry, IBM, USA Speakers and panellists: Tom Bender, Member of the Executive Board, DFL Deutsche Fußball Liga GmbH, Germany



Tom Bender



Martin Emele, Managing Director, ProSebienSat1, Germany Glenn Reitmeier, VP, Technology Standards & Policy, NBC Universal, USA Troy Smith, Director, Technology Platforms, BSkyB, UK Robert Timmer, Senior Director Net TV, Philips Consumer Lifestyle, The Netherlands



Martin Emele



Session details: With viewing audiences fragmenting, consumers taking control of their own media experiences, an explosion of user-generated content, and advertisers shifting spend to more interactive formats, the broadcast industry is facing unparalleled complexity that is altering traditional business models. So what do broadcasters need to do to address the immediate challenge of reinvention for the new media world? How can investments in technology and changes to operations be justified and help broadcasters address the challenges of the next phase in the broadcast revolution?



Glenn Reitmeier



Troy Smith



Robert Timmer



40



www.ibc.org



Date: Time: Room:



Saturday 12 September 2009 09:30 – 10:30 O



Added Value Events



What Caught My Eye? Workflow – or getting stuff on multiple screens easily

David Dawson-Pick



Moderator: David Dawson-Pick, Director, DDP Enterprises Limited, UK Speakers and panellists: Chrichton Limbert, Head of Production Modernisation, BBC News, UK Session details:



Chrichton Limbert



There is a lot of jargon surrounding the apparently mystical art of workflow. Much of the jargon has more than three syllables and seems to fog rather than illuminate the tricky task of getting rich multimedia on to a range of different electronic platforms. Chrichton Limbert has a wealth of experience in cutting through the jargon and straight to the heart of getting things done in the broadcasting world. As Head of Production Modernisation for BBC News; his aim is to get fast changing news stories on to every possible platform as quickly and efficiently as possible. As a former World Service Studio Manager and television news director; Chrichton has had extensive experience at the grass roots level before moving to the heady heights of “business process analysis and implementation”. Nevertheless he has never lost sight of the need to Get Things Done. In looking around the IBC Exhibition, he will be using his experience as a workflow specialist to look at what innovation could make the workflow challenge simpler. He will give us his unique and witty viewpoint on what is new and worthwhile in making the life of a content provider as straightforward and painless as possible in the complexity of our multi-platform world



www.ibc.org



41



Date: Time: Room:



Saturday 12 September 2009 11:00 – 12:30 O



Added Value Events



Exhibition Business Briefings

Building IPTV: Live TV and video distribution over the LAN

Speakers and panellists: Colin Farquhar, CEO, Exterity Ltd, UK Briefing Details: Although Internet IPTV gets most of the press, IPTV over organisational LANs could have a significant and positive impact on business, education, broadcast and government. TV and video on the LAN open up a world of possibilities for high-impact, interactive communications backed by the tremendous scalability and flexibility of IP technology. In this presentation, Exterity will discuss the benefits of IPTV compared to analogue systems, how to alleviate network managers’ worries about IPTV’s impact on the LAN performance and how to leverage the power of TV, video-on-demand (VoD), live cameras, digital signage, and many other technologies.



Colin Farquhar



Transforming your Media Business to Deliver a Personalized Experience

Speakers and panellists: Migge Hoffmann, Senior Director, Media & Entertainment, Oracle EMEA, USA Briefing Details: The media industry has over the decades been privileged with limited competitors, exclusive licenses, strong brands and one-way communication to customers. Now this has changed - creating both challenges and new opportunities for all players in the market. Oracle’s session will show the importance of combining the two most critical components in today’s media marketplace: understanding and insight into customers and the targeting of appropriate and timely content offerings. Customer examples, such as Sirius XM, will illustrate how media companies can create a competitive edge in retaining and attracting customers to their platforms in this highly dynamic industry



Migge Hoffmann



Joining audiences’ conversations to make broadcasts

Speakers and panellists: David Lane, IBM Global Business Services Briefing Details: Being able to find and use related stories can often mean the difference between a good news story and a great one. This solution, featuring Dalet's News Suite, uses leading-edge technology to demonstrate a seamless environment for story editing and publishing which reaches right through to the run order management delivery allowing journalists to find and link stories quickly and easily, increasing the effectiveness and efficiency of the News Room.



David Lane



42



www.ibc.org



Date: Time: Room:



Saturday 12 September 2009 13:30 – 15:00 O



Added Value Events



Exhibition Business Briefings

Sergej Berišaj



Convergence: Unified content delivery

Speakers and panellists: Sergej Berišaj, Chief Technology Officer, Fora, Solvenia



Rob Hamlin



Briefing Details: The adoption of industry standard open technologies, protocols and interfaces is the only way to guarantee that platforms for delivering rich multimedia content across diverse IP-based networks - to set-top boxes, personal computers or mobile phones or PDA - are future-proof. Open technologies also contribute to ease of integration and significantly shorten time-to-market for operators.



Richard Baker



Opportunities in Online Video-On-Demand: The emergence of new consumer propositions

Speakers and panellists: Rob Hamlin, Strategic Development Director, Arqiva



Monika Gadhammar



Paul Berriman



Briefing Details: Arqiva has recently acquired the video-on-demand (“VOD”) platform assets of Project Kangaroo, a joint venture set up by BBC Worldwide, ITV and Channel 4. Arqiva plans to use the Project Kangaroo platform assets to launch a new video-on-demand service to UK consumers in the coming months. The platform will host top-end quality content from leading broadcasters and independent content providers to provide a broad range of user experiences to its audiences. This presentation will explore market drivers and trends in the VOD market and examines the opportunities for content rights owners, advertisers and technology providers to generate new revenue streams in this emerging sector.



Towards open standards for IPTV

Oliver Mills



Alberto Morello



Speakers and panellists: Richard Baker, Executive VP Sales & Marketing, ANT, UK Monika Gadhammar, Chair Marketing Group, Open IPTV Forum, Sweden Paul Berriman, Chief Technology Officer, PCCW, Hong Kong Oliver Mills, General Manager, Intertrust, UK Alberto Morello, Director, RAI Research Centre, Italy Luca Pesando, Fixed Access, Transport and IPTV Standard Coordinator, Telecom Italia, Italy Henrik Voigt, Director Industry Initiatives, Ericsson, Sweden Briefing Details: Broadcasters, telecom operators, software, component and system suppliers debate the lessons learned during the development of release 1 of the Open IPTV standards (published in January 2009), and aspirations for release 2 that are scheduled for publication before the end of the year



Luca Pesando



Henrik Voigt



www.ibc.org



43



Date: Time: Room:



Saturday 12 September 2009 15:30 – 17:00 O



Added Value Events



Exhibition Business Briefings

Chair Ian Volans, independent consultant, UK



Ian Volans



The Broadcast Mobile Media Opportunity

Speakers and panellists: Neville Meijers, SVP and General Manager, Qualcomm MediaFLO Technologies, USA Briefing Details: Synopsis A true broadcast mobile media experience leveraging the best mobile and web technologies will heavily influence the mobile entertainment landscape. Qualcomm will address the complementary strengths of all technologies: • Broadcast networks provide instant gratification for live, timesensitive content, simulcast and timeshifted programming and always-on, broadcast IP data services. • 3G networks offer immense content variety and a return path for interactive applications. • Web 2.0 technologies can be employed to suggest relevant content to mobile users. A high-quality, personalised and integrated mobile entertainment experience will drive consumer adoption and revenue, ensuring greater success for the industry.



Neville Meijers



Mobile Video Delivery 2.0

Speakers and panellists: Thierry Fautier, Director, Telco Solutions, Harmonic Inc, USA Briefing Details: Synopsis In the past, mobile operators have deployed unicast streaming and mobile broadcast services with mixed success. New technologies based on network storage have proven to be successful in IPTV and seem to be a much better fit for mobile video usage, as this approach decouples the content from user availability and network coverage. In addition, mobile operators are also looking how to converge their fixed and wireless services into one seamless user experience. This presentation will explore: • How mobile operators can develop a multi screen service, including content protection, automation of content delivery, network QoS, support for various phones/devices and end user experience. • New revenue streams for mobile operators and with a unique selling point: Your Content, Where You Want, When You Want.



Thierry Fautier



44



www.ibc.org



Date: Time: Room:



Saturday 12 September 2009 18:30 – 20:45 Auditorium



Added Value Events



Saturday night movie: Monsters Vs Aliens in 3D

IBC has always prided itself on not just talking about the latest advances in technology and creativity, but demonstrating them too. When that is applied to stereoscopic 3D animation and projection, what better way to do it than to watch one of the most successful movies of the year. Thanks to Dreamworks Animation and UIP International, all IBC visitors are welcome to a special screening of Monsters vs Aliens. Not just a massive box office success, this was hailed by critics for its outstanding use of stereoscopic 3D, which really brings its cast of bizarre animated characters to life. The screening will use the latest and best technology in both stereoscopic digital projection installed in the IBC Big Screen, using the Real D system, and surround sound: you are unlikely to ever see the movie in better conditions. And as well as appreciating the technology, you can take time out to relax and enjoy a fun movie. The screening is free to all IBC visitors and starts at 18:30. Space is limited in the Auditorium, so be early to be sure of a seat.



www.ibc.org



45



Date: Time: Room:



Sunday 13 September 2009 11:00 – 12:30 O



Technology Advancements



Can you see the ball? HD content on a handheld screen - A Broadband Wireless Association session

Stephen Lowe



Moderator: Stephen Lowe, Chairman, Broadband Wireless Association, UK Speakers and panellists: Simon Fell, Ex- Director of Future technologies, ITV, UK



Simon Fell



Mike Short, VP, and Former Chairman, MDA, UK Session details: Sport looks wonderful in high definition – but sports fans want to see live action, and that may mean catching it on our handheld screens. How can we reconcile these two? Will we be able to see the ball?



Mike Short



This panel session will debate some of the critical questions. Which scalable compression technology will be most appropriate? Or does the right scheme not exist and we have to develop a new one? Can we match the HD approach – wide views, letting the viewer’s eyes roam – the tight close-up demanded by a palm-sized screen? What metadata might we need to ensure safe passage of content through networks of mixed technology? These are issues which affect producers and directors of content every bit as much as the engineers designing the networks to carry them. This debate is an ideal opportunity to ensure that the solution answers everyone’s requirements.



46



www.ibc.org



Date: Time: Room:



Sunday 13 September 13:30 – 15:00 O



Technology Advancements



Audio technology: Coding and concatenation, loudness and lip sync

Yiyan Wu



Moderator: Yiyan Wu, Principal Research Scientist, Communications Research Centre Canada, Canada Speakers: Tony Spath, VP, International Sales, Broadcast, Dolby Laboratories, Inc, UK Gerhard Stoll, Senior Engineer, Institut für Rundfunktechnik GmbH (IRT), Germany



Tony Spath



Patrick Waddell, Manager, Standards & Regulatory, Harmonic, Inc, USA Session details: • Tony Spath will discuss Audio for next generation entertainment services Broadcasters, content makers and platform operators have a wealth of audio formats to navigate as they deliver next generation services, whether for digital TV, internet delivery, or mobile entertainment. This tutorial will summarize the trends in audio formats for next-gen services, including HDTV, and the key considerations in the selection of an audio format to accompany MPEG4 and other next generation video, or for music file delivery. Aspects to be considered include interoperability, quality versus bit-rate tradeoffs, metadata capabilities and surround sound features. • Gerhard Stoll will discuss Audio quality loss due to concatenation of audio codecs



Gerhard Stoll



Patrick Waddell



Low bit-rate audio codecs typically offer the ability to trade-off quality vs. coding efficiency (bitrate). However, in the broadcast area, codecs are often concatenated with multiple generations of encode-decode taking place. Codecs differ in their ability to maintain high quality over multiple encode-decode cycles, or when concatenated with different codecs. Results from EBU sponsored tests will be shown to illustrate the issues. • Patrick Waddell will discuss Audio and video synchronisation Audio/Video synchronization (“Lip-sync”) is an ongoing problem in digital multimedia broadcasting. This presentation will review some of the sources of the problem (end to end in the system), as well as current work towards resolving it by different organizations (EBU, ATSC, CEA). A major focus will be the new CEA “CEB-20” which provides detailed decoder implementation guidance.



www.ibc.org



47



Date: Time: Room:



Sunday 13 September 2009 15:30 – 17:00 0



Technology Advancements



Audio technology: Coding and concatenation, loudness and lip sync

Yiyan Wu



Moderator: Yiyan Wu, Principal Research Scientist, Communications Research Centre Canada, Canada Speakers and panellists: Florian Camerer, Sound Engineer, ORF Austrian Broadcasting Corporation, Austria Craig Todd, Senior Vice President & CTO, Dolby Laboratories, Inc



Florian Camerer



Session details: • Florian Camerer will discuss The search for the holy grail - towards loudness normalisation in broadcasting Audio levels in broadcast industry have become increasingly diverse and different over the last decades. Despite clear guidelines and recommended practices, the general use of peak measurement in audio metering and the development of sophisticated level processors have led to over-compression of audio signals with the questionable aim of being louder than the competitors. This attitude has especially impacted the audio quality of advertisements and promotions. With the introduction of loudness level metadata and an international standard for loudness measurement (ITU-R BS.1770), there is a light at the end of the tunnel. A few broadcasters and networks have addressed the loudness issue. Their experiences show that it is possible to solve the problem to the benefit of the consumers. It is more than overdue to establish a new paradigm in audio leveling: the switch from peak measurement to loudness measurement. As the chairman of the EBU Group P/LOUD, the speaker will present the first draft of the new EBU loudness recommendation • Craig Todd will discuss Audio loudness The rollout of digital television has unfortunately been accompanied by a significant decrease in the consistency of audio loudness. A substantial amount of work is being done to provide solutions. This tutorial will provide an overview of the topic describing the sources of the problems and the new standards intended to help solve them. The accomplishments to date and the work still underway in different organizations (ITU-R, ATSC, EBU) will be summarized. The session will end with a panel discussion



Craig Todd



48



www.ibc.org



Date: Time: Room:



Sunday 13 September 2009 09:30 – 13:00 Auditorium



Content Creation & Innovation



British Society of Cinematographers (BSC) film and digital image evaluation master class

John Daly



Speakers and panellists: John Daly, Freelance Director of Photography, British Society of Cinematographers (BSC) Joe Dunton, Vice President, British Society of Cinematographers (BSC), UK Sue Gibson, President, British Society of Cinematographers (BSC), UK



Joe Dunton



American Society Cinematographers (ASC) camera assessment series master class

Speakers and panellists: Curtis Clark, Chairman, ASC Technology Committee, American Society Cinematographers (ASC), USA David Stump, Chairman, Camera Sub-Committee, ASC Technical Committee, American Society of Cinematographers (ASC), USA Session details: The number of tools available to cinematographers, television and movie producers continues to grow. Where once there was film, now there is a whole plethora of camera formats, each with its own merits and limitations; technical and creative strengths and financial considerations; and workflows from acquisition through post to mastering. How to choose a format? Both the American Society of Cinematographers and the British Society of Cinematographers have tackled this challenge recently, each setting up their own extensive image assessment programmes. Each brought a new degree of rigour in comparing digital motion picture cameras to each other and to film, still the benchmark for movie picture quality.



Sue Gibson



Curtis Clark



David Stump



In this complementary pair of sessions IBC is bringing together, for the first time anywhere, both the ASC and the BSC assessment programmes, along with the cinematographers behind them, and presenting them in the unrivalled viewing environment of the IBC Big Screen. This will be the definitive opportunity to understand not just the relative merits of image capture at the leading edge, but also all the implications of workflow from raw digital camera images to finished post. This is a must-see for anyone interested in the future of movies and high quality television production, and the double session is available for the price of a single conference session. Two for one image assessments at a two for one price – unmissable. The closing panel discussion between the BSC and ASC will be moderated by Howard Lukk, Director, Media Systems, Pixar, USA.



Howard Lukk



www.ibc.org



49



Date: Time: Room:



Sunday 13 September 2009 11:00 – 12:30 L



Content Creation & Innovation



Alien mother ship drops into IBC: The VFX story behind District 9

George Jarrett



Moderator: George Jarrett, Journalist, Writer & Consultant, UK Speakers and panellists: Peter Muyzers, VFX Production Manager & COO, Image Engine, Canada



Peter Muyzers



Shawn Walsh, VFX Executive Producer, Image Engine, Canada Session details: The science fiction movie District 9, produced by Peter Jackson under his Wingnut Films banner, is based on the worst aspects of human interaction with refugee aliens, and the emergence of a mysterious, DNA corrupting virus. Inspired by the short film Alive in Joburg from director Neill Blomkamp, a veteran of the Canadian visual effects community, it features close to 600 visual effects shots. Some 311 of these were produced in Vancouver by Image Engine, its work focusing on the creation of computer generated aliens and other CG elements such as the Alien Mother Ship, MNU helicopters, and South African Casspir troop carriers. The film was shot on location in Johannesburg and Gauteng. Image Engine’s work took from May 1 in 2008 to June 30 in 2009 to complete, and the movie was released in the US through Sony Pictures Entertainment in mid August. The session will look at the creation of aliens and their slum-like conditions, and the mother ship.



Shawn Walsh



50



www.ibc.org



Date: Time: Room:



Sunday 13 September 2009 13:30 – 15:00 Forum



Content Creation & Innovation



Keeping a straight face: the making of ‘unwigged & unplugged’ - Spinal Tap’s 25th anniversary movie

George Jarrett



Moderator: George Jarrett, Journalist, Writer & Consultant, UK Speakers and panellists: Jim Gabour, Writer/ Producer/ Director, Jim Gabour Moving Pictures, USA



Jim Gabour



Harry Shearer, Actor, author, director, satirist, musician, radio host, playwright, multi-media artist and record label owner, USA Session details: Like many cult movies, ‘This is Spinal Tap’ did not wow initial cinema audiences released back in 1984. It was only when it went to video that the documentary style and sharp humour of a rock band on tour triggered a rare level of fan worship that is now further fuelled by the web. The 25th anniversary is being marked by a new film, unwigged & unplugged, featuring the three original members Christopher Guest, Michael McKean and Harry Shearer. In what is sure to be one of this year’s highlights, IBC is welcoming not just producer/director Jim Gabour but also one of the stars, Harry Shearer. Not just a founder member of the most famous spoof rock band ever, Shearer is now the voice behind many of the characters of the most successful television animation ever, The Simpsons. Most of it was shot in Milwaukee on the last gig of Spinal Tap’s recent three-month tour. Gabour used eight high definition cameras – all the theatre would allow – and finished the film and audio remix at Crawford Communications in Atlanta, while the band was on the UK leg of its tour. “Everything is a complete send-up done with a totally straight face,” Gabour said. This masterclass is a unique chance to hear from an actor as well as the producer and director on the challenges of complementing a cult classic. Given that this is likely to be a lot of fun as well as very informative, seats for this session are going to be in demand, so be there in plenty of time.



Harry Shearer



www.ibc.org



51



Date: Time: Room:



Sunday 13 September 2009 09:00 – 10:30 Forum



The Business of Broadcasting



Securing assets

Moderator:

Keith Nicholas



Keith Nicholas, Independent Consultant, UK Session keynote: Asha Oberoi, Content Director, ITN Source, UK Speakers and panellists:



Asha Oberoi



Jeremy Bancroft, Director, Media Asset Capital, UK Simon Fell, Ex- Director of Future technologies, ITV, UK Ved Sen, CEO, ThinkPLANK, UK Session details:



Jeremy Bancroft



Content is the media you own, together with enough metadata to make it searchable and useful. That content only becomes an asset when you can locate it and offer it to others, with security over the rights. Without these fundamentals in place there is no business value. But beyond this, once the assets are distributed to the public, how can rights be protected. Or does it matter?



Simon Fell



Ved Sen



52



www.ibc.org



Date: Time: Room:



Sunday 13 September 2009 11:00 – 12:30 Forum



The Business of Broadcasting



Allocating Spectrum: Fair play for everyone

Moderator:

Alan Downie



Alan Downie, Consulting Engineer, UK Speakers and panellists: Greg Bensberg, Principal Advisor, Broadcasting, OFCOM, UK Lis Grete Møller, Senior Consultant, Distribution, DR Medier, Denmark



Greg Bensberg



Darko Ratkaj, Senior Engineer, EBU, Switzerland Colin Thomson, Director, Regulatory Engineering, Access Partnership, UK



Session details: Digital broadcasting and the reallocation of broadcasting spectrum is a major issue for many countries around the world. The next ITU World Radio Congress will be held in 2011. Broadcasters may lose out to other demands unless they have a united strategy. During the transition broadcasters must support analogue and digital transmissions. What will happen when analogue is switched off and more HD channels are introduced? Is DVB-T2 the answer? Broadcasters also need spectrum to run their business not just for broadcasting, how can the requirements for special events be protected and will the proposal for a single worldwide frequency for newsgathering succeed at WRC 2011? These issues are not technical but outcomes have a major affect on the broadcasting business. Attendance is a must for those responsible for their organisations financial success and operational capability.



Lis Grete Møller



Darko Ratkaj



Colin Thomson



www.ibc.org



53



Date: Time: Room:



Sunday 13 September 2009 13:30 – 15:00 L



The Business of Broadcasting



Buy, borrow, share or rent: Radical new models for delivering technology and content

Mark WilsonDunn



Moderator: Mark Wilson-Dunn, VP Global Sales and Marketing, BT Media and Broadcast, UK Speakers and panellists: Raj Babbar, CEO, NGEN Robin Kroes, VP Commercial, Operations and Corporate Development, DMC/Chellomedia, The Netherlands



Raj Babbar



Harald Greiner, Director, Media Business Development, Siemens, Germany Richard Wilding, Senior Editing Manager, Molinaire Muppits, UK Session details: Disruptive technologies, new competitors and a funding crunch for commercial and public broadcasters spell turmoil in the media industry. This session explores yet-to-be introduced business models for content production and distribution which are emerging in response to this challenge. Outsourcing, business intelligence, productivity, software as a service, training and skills development are all on the menu. What is the impact of commodity technology and online services? How will new technology be supplied, funded and amortised in the next phase of the revolution?

Harald Greiner



Robin Kroes



Richard Wilding



54



www.ibc.org



Date: Time: Room:



Sunday 13 September 2009 15:30 – 17:00 L



The Business of Broadcasting



What is the cost of not being green?

Moderator:

Janet West



Janet West, Environmental Strategist, The Skills Zone, France Session keynote: Jaume Rey, Director, Head of Professional & Broadcast IT Systems B.U. Europe, Panasonic, France Speakers and panellists:



Jaume Rey



Chris Haughton-Brown, Principal Consultant, Siemens IT Solutions and Services Limited, UK Nigel Burtt, Environmental Regulation Consultant, IABM, UK Timo Koch, Managing Director, Outside Broadcast, Belgium Mark Shayler, Managing Director, eco3, UK



Chris HaughtonBrown



Frédéric Tapissier, President, Technical Committee, HD Forum, France Simon Tuff, Technology Partner, BBC, UK Session details: Energy, its conservation and sensible consumption is a major issue facing our world. Our industry – electronic media in all its forms – is a high consumer of energy and materials, and we should be aware of our impact. That is why IBC is bringing environmental issues to the table with this major conference session. Whether travelling to see clients or create content, sourcing scarce raw materials or just powering equipment in our businesses and in our audiences’ homes, we should consider how we can radically reduce energy consumption. This session will look at some of the successful strategic initiatives that have already been implemented, achieving environmentally responsible practices without compromising quality or losing the competitive edge. IBC is the perfect platform to debate the benefits and opportunities of being green, to understand the importance of mandatory carbon output disclosures, and to promote participation in international dialogue and exchange on environmental challenges.



Nigel Burtt



Timo Koch



Mark Shayler



Session Keynote Jaume Rey, will discuss the following: Historically, going green - or more formally being environmentally aware and careful - was a kind of goodwill attitude. Businesses wanted to their intentions of being “nice” with the environment. Large corporations tried to reduce the environmental impact of their manufacturing operations, focusing on the control of waste disposal into rivers, fields and the open sky, and establishing facilities like controlled disposal locations. By 2008 being green was cool, and became a part of the marketing strategy. But that is not enough any more: we all recognise that being green is now a duty for us all. During the most recent G8 Summit the national leaders agreed to reduce CO2 emissions by 80% by 2050. How will this impact your profit and loss statement? China, the low cost product manufacturing centre, has the highest CO2 emission of any industrialised nation, because of its reliance on coal-fired electricity generation. How will this impact your P/L? IT is the future, but all IT manufacturers and data centres are desperately trying to reduce power consumption. How will this impact your P/L?



Frédéric Tapissier



Simon Tuff



www.ibc.org



55



Date: Time: Room:



Sunday 13 September 2009 09:30 – 10:30 O



Added Value Events



What Caught My Eye? Creative technology

Moderator:

David Dawson-Pick



David Dawson-Pick, Director, DDP Enterprises Limited, UK Speakers and panellists: Marlene Edmunds, Media Correspondent, France Session details: From the first flickering images of the Lumière’s screenings to the stunning 3D experience offered by cinemas today, technology brings opportunities – and limitations. The best producers take creative advantage of both, pushing the technological boundaries and exploiting to the full what technology can offer. With this in mind, film, TV, music and multimedia correspondent and journalist Marlene Edmunds will be casting her eye around IBC’s exhibition floor to see what innovations could influence the direction of multimedia content. Marlene has more than 25 years’ experience in reporting on all aspects of the global media landscape, and is an expert in emergent cutting edge media territories such as Korea. Based on her insights, she will reveal what caught her eye and how it might lead to the creation of new content, new markets and new revenue opportunities.



Marlene Edmunds



56



www.ibc.org



Date: Time: Room:



Sunday 13 September 2009 15:30 – 17:00 Forum



Added Value Events



The EDCF/SMPTE D-Cinema technical and post-production workshop

Dave Monk



Moderator: Dave Monk, CEO, EDCF, UK Speakers and panellists: Ray Feeney, President, RFX, USA Philippe Gerard, 3dlize



Ray Feeney



Andy Maltz, Director, The Academy Science and Technology Council, USA David Stump, Chairman, Camera Subcommittee of the ASC Technical Committee, American Society of Cinematograpahers (ASC), USA Richard Welsh, Manager, Digital Cinema Services, Dolby, UK Patrick Zucchetta, Business Development Manager, Doremi Technologies, France

Philippe Gerard



Session details: This EDCF/SMPTE Workshop looks some of the technical challenges of d-cinema in postproduction.Frameworks for High Fidelity Digital Motion Picture Mastering and Archival will be presented by the Academy of Motion Picture Arts and Sciences’ Science and Technology Council with Oscar winning Engineer Ray Feeney and Andy Maltz, The Academy's Director of TechnologyThe motion picture industry’s accelerating conversion to a fully digital motion picture creation and distribution infrastructure has many benefits, but also many serious technical challenges: creating high quality digital motion picture workflows is difficult at best, and the long term archiving of digital motion pictures is more expensive and labour-intensive by several orders of magnitude than what the industry is used to with film.The Image Interchange Framework and the Digital Archival Framework Projects are two multi-year collaborative efforts involving approximately 100 of the industry’s leading scientists, practitioners and institutions – including the U.S. Library of Congress. This presentation will provide an overview of these projects, deep-dives into some of the key technical details – pathways to higher fidelity images, improved colour management and metadata, in particular – as well as how to get involved in the remaining development and evaluation work Also, David Stump will present the ASC's work on metadata.Finally in this session we will look at some of the latest developments in the challenging but important field of Subtitles for 3D Movies with contributions from Doremi’s Business Development Executive, Patrick Zucchetta, Philippe Gerard, CTO of 3Dlized and Richard Welsh from Dolby



Andy Maltz



David Stump



Richard Welsh



Patrick Zucchetta



www.ibc.org



57



Date: Time: Room:



Monday 14 September 2009 09:00 – 10:30 Forum



Keynote Session



Predicting patterns of the future: The changing face of media and news

Raymond Snoddy



Moderator: Raymond Snoddy, Freelance Journalist, Media Commentator, UK Speakers and panellists: Patrick Barwise, Emeritus Professor of Management and Marketing, London Business School, UK



Patrick Barwise



Myles MacBean, Vice President, Walt Disney Internet Group International, The Walt Disney Company, UK Marty Pompadur, Chairman/Co-founder & Media Consultant, Metan Development Group, USA Session details: • How the future of the media and broadcasting industry is shaping up in terms of Radio, TV, Newspapers and the Internet



Myles MacBean



• Where is the power shifting? • How the new digital revolution is shaping media today • How do we monetise the opportunities? Where will the revenue come from? • Where are the growth markets geographically – where are the risks and opportunities? • Emerging markets: Case example - China



Marty Pompadur



58



www.ibc.org



Date: Time: Room:



Monday 14 September 2009 11:00 – 12:30 L



Technology Advancements



Multichannel HDTV without a dish: Planning and developing DVB-T2 on DTT for European viewers

David Docherty



Moderator: David Docherty, Chairman, Digital TV Group, UK Speakers and panellists: Richard Lindsay-Davies, Director General, Digital TV Group, UK Tony Mattera, DSO Network Design Director, Arqiva, UK



Richard LindsayDavies



Graham Plumb, Head of Distribution Technology, BBC, UK Nigel Prankard, DVB Product Manager, Panasonic, UK Session details: This session will outline the potential for the development of HDTV on DTT in Europe, drawing on the experience gained during the deployment of DVB-T2 – MPEG-4 services in the UK. The session will inform delegates, of the benefits and limitations of implementing DVB-T2 in Europe from business, technical and viewer perspectives. The session will be split into three sections:



Tony Mattera



An introductory presentation by the DTG will investigate the business case for HD via DTT and in particular how DVB-T2 enables DTT to meet the challenge of an increasingly competitive marketplace. The BBC will take delegates through the technical specifications of DVB-T2 and outline the technical challenges behind the implementation of the standard . This will include a presentation by Arqiva on the challenges of implementing DVB-T2 in tandem with Digital Switchover, while Panasonic will outline DVB-T2’s implications for receiver manufacturers A summary session will focus on delivering HD via DTT to European viewers. A panel discussion will allow the audience to ask questions regarding the development of new receiver equipment and its functionality. 11:00 11: 05 Welcome and Chairman’s Introduction David Docherty, Chairman, Digital TV Group, UK The Business Case for DVB-T2 Richard Lindsay-Davies, Director General, DTG, UK Implementing DVB-T2: Meeting the Technical Challenge Graham Plumb, Head of Distribution Technology, BBC, UK DVB-T2 and Digital Switchover Tony Mattera, DSO Network Design Director, Arqiva, UK DVB-T2: Implications for Receiver Manufacturers Nigel Prankard, DVB Project Manager, Panasonic, UK Panel Session: DVB-T2, The Consumer Proposition and Q&A Close



Graham Plumb



Nigel Prankard



11: 20 11:40 11.55 12:15 12:30



www.ibc.org



59



Date: Time: Room:



Monday 14 September 2009 13:30 – 14:55 L



Technology Advancements



The future of digital television: An MPEGIF master class

Sebastian Moeritz



Moderators: Sebastian Moeritz, President/ CEO, MPEGIF/ dicas, UK David Price, Vice President/ Vice President, Product Marketing and Business Development, MPEGIF/ Harmonic Inc Session Keynote:



David Price



Jeff McSchooler, VP of Engineering, EchoStar Broadcasting Corporation, USA Speakers and panellists: Kevin Baughan, Director of Technical Strategy, Virgin Media, UK Dieter Engel, Product Development Media Services, Deutsche Telekom AG, Germany



Jeff McSchooler



Manuel Gutierrez, Chief Executive Officer and President, TDVision Systems, USA Matthew Huntington, Open TV, USA Session details: Once again the MPEG Industry Forum is presenting a master class at IBC, this year produced in cooperation with the University of St Petersburg in Russia.



Kevin Baughan



The afternoon brings together a broad spectrum of experts in digital television with a track record in pioneering new technology, innovative service offerings and advanced business models. They will share their experiences – good and bad – and bring their expertise to bear on the technological, regulatory and commercial challenges of the moment. How should digital media standards evolve? What are the success factors for hybrid services, bringing broadcast and unicast content together in a common platform? What services will evolve as content is repurposed for multiple viewing devices? Will personalised video open up new business opportunities?



Dieter Engel



All this and a look to the next generation of digital broadcasting as the world heads towards analogue switch-off: it is set to be a thought-provoking and involving session.



Manuel Gutierrez



Matthew Huntington



60



www.ibc.org



Date: Time: Room:



Monday 14 September 2009 15:15 – 17:30 L



Technology Advancements



The future of digital television: An MPEGIF master class

Sebastian Moeritz Mark Krivocheev



Moderators: Sebastian Moeritz, President/ CEO, MPEGIF/ dicas, UK David Price, Vice President/ Vice President, Product Marketing and Business Development, MPEGIF/ Harmonic Inc Speakers and panellists: Ross Biggam, Director General, Association of Commercial Television in Europe, Belgium Stuart Collingwood, Vice President EMEA, Sling Media, UK Konstantin Glasman, Professor, Head of Video Systems Department, St.Petersburg State University of Film and Television, Russia Casey Harwood, Senior Vice President Turner Europe, Turner Broadcasting, UK Mark Krivocheev, Deputy General Director, Radio Research Institute (NIIR), Russia



David Price



Kaliyu Kukk



Ross Biggam



Robert Luff



Kaliyu Kukk, Deputy General Director, Join Stock Company “Telecom”, Russia Robert Luff, EVP & Chief Engineering Officer, Nielsen, USA Alexander Umbitaliev, Director, Television Research Institute, Russia Robin Wilson, Vice President, Business Development, NagraVision, USA Session details:



Stuart Collingwood



Alexander Umbitaliev



Konstantin Glasman



Robin Wilson



Once again the MPEG Industry Forum is presenting a masterclass at IBC, this year produced in co-operation with the University of St Petersburg in Russia. The afternoon brings together a broad spectrum of experts in digital television with a track record in pioneering new technology, innovative service offerings and advanced business models. They will share their experiences – good and bad – and bring their expertise to bear on the technological, regulatory and commercial challenges of the moment. How should digital media standards evolve? What are the success factors for hybrid services, bringing broadcast and unicast content together in a common platform? What services will evolve as content is repurposed for multiple viewing devices? Will personalised video open up new business opportunities? All this and a look to the next generation of digital broadcasting as the world heads towards analogue switch-off: it is set to be a thought-provoking and involving session.



MPEGIF: Networking drinks

Monday 14 September, 17:30-19:00, Rai Forum Lounge Bar Area

Casey Harwood



www.ibc.org



61



Date: Time: Room:



Monday 14 September 2009 09:00 – 12:45 Auditorium



Content Creation & Innovation



3D at the movies

Phil Streather



Moderators: Phil Streather, CEO, Principal Large Format, UK Session Keynote: Joshua Greer, President and Co-Founder, RealD, USA Speakers and panellists: Bernard Mendiburu, Stereographer and Digital Cinema Consultant David Newman, CineForm, Inc., CTO, USA Ken Schafer, President, Innoventive Software Steve Schklair, CEO, 3ality Digital Systems, USA Session details: Chaired by 3D Producer and Consultant Phil Streather this year’s major 3D session has a narrative with a beginning, middle and end: a beginner’s guide, followed by tutorials on how to previzualise 3D before shooting, how to shoot, and finally how to edit. Part 1: Primer The session begins with a primer offered by Bernard Mendiburu, renowned LA-based CGI stereographer whose credits include ‘Meet The Robinsons’ and ‘Monsters vs. Aliens’. A respected industry consultant and author of the newly published book, ‘3D Movie Making: Stereoscopic Digital Cinema from Script to Screen’, Mendiburu will offer an overview of the latest developments in 3D workflow which will enable delegates to get the best from the three presentations that follow. Part 2: Pre-vizualisation The second part of the session will be led by Ken Schafer, President of Innoventive Software, who will look at pre-vizualization. A provider of cutting-edge software solutions for the film and television industries since 1991, Schafer will demonstrate how Innoventive Software’s latest package, FrameForge Previz Studio 3, allows users to prep live-action stereo 3D shoots. Part 3: Image capture The session’s third presentation will be by the acclaimed stereographer Steve Schklair, CEO of 3ality Digital, who returns to IBC to demonstrate the tools that are needed to capture the very best stereo images. Schklair, whose most recent work includes overseeing the production, post-production and completion of ‘U2 3D’ at the 3ality Digital studio in Burbank, California, will use projected images from live cameras positioned outside the Auditorium to demonstrate alignment, misalignment, image correction, interaxial and convergence shifting, and much more. Part 4: Editing Editing and image manipulation take on new importance in the 3D movie-making process, with stereoscopic depth and acquisition inconsistencies needing to be processed to ensure viewer comfort and the proper deployment of dramatic effect. The morning’s final presentation, hosted by David Newman, CTO of CineForm, will demonstrate how the company’s neo3D plug-in for Final Cut Pro can manipulate images, correct vertical misalignment, perform Horizontal Image Translation and more; all using the revolutionary and virtually lossless CineForm codec, as used on the Oscar-winning ‘Slumdog Millionaire’. The programme will end with a round-table Q&A session chaired by Streather and attended by all four speakers, during which delegates will get the chance to discuss the most pressing issues surrounding 3D movie-making. “After they’ve attended this session, we just don’t want delegates to get started making 3D content,” concludes Streather. “We want them to create movies that are effective, appealing, impactful, future proof and, above all, profitable.”



Joshua Greer



Bernard Mendiburu



David Newman



Ken Schafer



Steve Schklair



62



www.ibc.org



Date: Time: Room:



Monday 14 September 2009 13:30 – 15:00 Auditorium



Content Creation & Innovation



3D in the home

Moderators:

Richard Doherty



Richard Doherty, Research Director, The Envisioneering Group, USA Speakers and panellists: John Bird, Principal Consultant, Futuresource, UK Patrick Griffis, Senior Director, Technology Strategy, Dolby Laboratories, USA Hans Hoffman, Programme Manager, EBU technical, Switzerland



John Bird



Brian Lenz, Director, Product Development, BSkyB, UK Nicholas Routhier, President and CEO, SENSIO Technologies Inc., Canada Peter Symes, Director, Standards & Engineering, SMPTE, USA Session details:



Patrick Griffis



The last couple of years have seen the movie industry seize upon stereoscopic 3D as a dramatic new creative benefit of digital projection. Now there is serious pressure to bring it into the home, too. High frame-rate displays, new optical media, broadband, efficient compression codecs, new broadcast delivery standards: all contribute to a new-found excitement for stereoscopic 3D in HD to the home. Content from music to sports have featured in high profile broadcasts and demonstrations using physical HD media. Meanwhile the games industry is keen to enhance its immersive power with the latest refinements in 3D. In association with SMPTE and the EBU, the panel brings together industry experts representing each part of the delivery chain. In a lively debate they will look beyond the present situation and determine the next steps in making stereoscopic television a practical and welcome offering to the consumer at home.



Hans Hoffman



Brian Lenz



Nicholas Routhier



Peter Symes



www.ibc.org



63



Date: Time: Room:



Monday 14 September 2009 15:30 – 17:00 Auditorium



Content Creation & Innovation



Alternative stereoscopic 3D content

Moderator:

J. Sperling Reich



J. Sperling Reich, Founder, Co-Editor/ Director, Product Management, Celluloid Junkie/, DTS Digital Cinema, USA Speakers and panellists: Neil Feldman, CEO, In-Three, Inc, USA Steve Schklair, CEO, 3ality Digital Systems, USA



Neil Feldman



David Urdanoz, General Manager, D4D, Spain Session details: Grab your glasses. As stereoscopic 3D gain popularly, the industry is embarking on productions beyond theatrical features. Live sport, TV programmes, and advertising, trailers, logos and other promotional materials are starting to get the 3D treatment. This session features a look at some of this work and discussion of the production technologies and techniques, including 3D camera rigs and 2D/3D conversion. Clips will include US TV comedy series "Chuck," trailers and logos, as well as special event coverage.



Steve Schklair



David Urdanoz



64



www.ibc.org



Date: Time: Room:



Monday 14 September 2009 11:00 – 12:30 Forum



The Business of Broadcasting



Public Service Broadcasters: Embracing change

Moderators:

Daniel Toole



Daniel Toole, Managing Director, Agon Consulting Limited, UK Speakers and panellists: Robert Amlung, Head of Digital Strategy, ZDF, Germany Isabella Andreani, Executive, RAI, Italy



Robert Amlung



François Guilbeau, Director Generale, France 2, France Lieven Vermaele, Director of Engineering, EBU, Switzerland Session details: Can public service broadcasters survive in a climate of change and growing costs? They are expected to embrace new services and provide leading edge programming, but many do not have the commercial freedom of pay television or the opportunity to increase revenues. In this session we investigate the options for public broadcasters. Innovative thinking will be encouraged from the panel and from the floor.



Isabella Andreani



François Guilbeau



Lieven Vermaele



www.ibc.org



65



Date: Time: Room:



Monday 14 September 2009 13:30 – 15:00 Forum



The Business of Broadcasting



New networks and the transformation of television

Moderator:

William Cooper



William Cooper, Founder and Chief Executive, informitv, UK Speakers and panellists: Rob van den Dam, EMEA Telecom Sector Leader, IBM Institute for Business Value, Netherlands Ted Malone, Senior Director, Product Management for the TV, Video & Music Platform Business, Microsoft, USA



Rob van den Dam



Ken Morse, CTO, Service Provider Video Technology Group, Cisco, USA Jennifer Taylor, Director, Flash Content Creation and Distribution, Adobe, USA Patrick Walker, Director of Video Partnerships, EMEA, Google, UK Session details: Broadcasting is now a mature industry, but it faces increasing competition from new forms of digital media, enabled by ever-more sophisticated hardware and software and new distribution networks. How far will this challenge traditional television viewing and the existing broadcasting business? In this session, major players from outside the traditional broadcasting industry present their vision of the future of television and video services.



Ted Malone



Ken Morse



Jennifer Taylor



Patrick Walker



66



www.ibc.org



Date: Time: Room:



Monday 14 September 2009 09:30 – 10:30 O



Added Value Events



What Caught My Eye? Media on the move

Moderator:

David Dawson-Pick



David Dawson-Pick, Director, DDP Enterprises Limited, UK Speakers and panellists: Ken Blakeslee, Chairman, Web Mobility Ventures, UK Mike Short, Vice President Technology, O2, Chairman, Mobile Data Association, UK Session details:



Ken Blakeslee



Standing alongside film, television, and the PC; the fourth screen of mobile has truly arrived. Consumers are eager for devices which are not only personal, interactive and always on; but mobile as well. With an expected five billion prospective viewers by the end of 2011, this session looks at getting content to the consumer and asks whether the small screen will be a limiting factor. Mike Short; past Chairman Global GSM Association and Ken Blakeslee; Chairman of WebMobility Ventures bring you a global mobile market update, illustrating the strengths of mobile devices with examples from some of the best in show at IBC. They will be searching the exhibition floor for content destined for personal mobile viewing; seeking innovations that heighten the user's experience in creating, acquiring, publishing, sharing and enjoying rich content. This will include filmed examples of innovative "must see" exhibits, creative new approaches to unlocking the archives and delivering content of all types to the mobile screen. They will also be looking for evidence of successful advertising campaigns and business models that work for personal video delivery. To find out who is on track to succeed and create business and consumer value in the mobile arena, join us for a compelling session.



Mike Short



www.ibc.org



67



Date: Time: Room:



Monday 14 September 2009 09:30 – 10:30 L



Added Value Events



Beyond gaming: the business benefit in user-generated animated content

Terry Marsh



Moderator: Terry Marsh, Executive Director, The WISE Campaign, UK Speakers and panellists: Tracy Harwood, Director Machinima Europe Festival, Institute of Creative Technologies, De Monfrot University



Tracy Harwood



Faustina Hwang, School of Systems Engineering (Cybernetics), Reading University, UK Chris Robinson, Director of Services, Swanswell Rob Shepherd, Director, The Eduverse Foundation, The Netherlands Session details:



Faustina Hwang



Much of the most stunning imagery today comes from the virtual worlds of games. These use increasingly realistic graphics and sophisticated processing engines, some of which are open source. In turn, film makers are using these and other virtual environments to create animated, interactive or 3D movies. The technology has even brought about a new genre: Machinima, the use of realtime 3D graphics rendering engines to create computer animation. The potential is clear: with such high quality graphics, and the deep immersion of 3D, virtual environments are now merging with the real world and changing the way we create lifelike simulations. Business “games” and complex training are set to be transformed. IBC brings together all sides to evaluate that potential. The games expert, the scriptwriter, the psychologist and the businessman consider the creative and financial possibilities of the next five years, with examples that may need a pre-session audience warning!



Chris Robinson



Rob Shepherd



68



www.ibc.org



Date: Time: Room:



Monday 14 September 2009 13:30 – 15:00 O



Added Value Events



Exhibition Business Briefings

Ian Volans



Creating the mass market for next generation IPTV

Moderator: Ian Volans, Mobile Analyst & Strategic Communications Consultant, Volans Consulting, UK Speakers and panellists: Yun Chao Hu, Open IPTV Forum, Chair



Yun Chao Hu



Briefing Details: The OIPF is currently working towards a year-end publication for Release 2 of its IPTV Solution Specifications. To Key focuses are interoperability testing and profiling. The presentation will review the lessons learned during the development of release 1, published in January, and its aspirations for release 2.



www.ibc.org



69



Date: Time: Room:



Monday 14 September 2009 15:30 – 17:00 O



Added Value Events



Out of the blue

Moderator:

Andy Finney



Andy Finney, CEO, ATSF, UK Speakers and panellists: John Gilchrist, Managing Director, Gilden Photonics, UK Ken MacLennan-Brown, Image Quality Consultant, UK Home Office, UK Ton Roosendaal, Chairman, Blender Foundation, The Netherlands



John Gilchrist



Session details: What is going to be enabling creativity in the future? IBC looks beyond the usual suspects in broadcasting and media to see those technologies and techniques that have yet to become part of our workflow. We look into the research labs to find things that might be off the radar, or even off the wall, but always fascinating. Imagine a world where every pixel of your movie captures the entire spectrum of light and not just the levels of red, green and blue. Imagine a world where everyone who works on your movie does so for free and allows anyone to exploit the results for the price of a screen credit. Imagine a worldwide 24 hour telethon created by enthusiasts and educators. These are just a few of the things that could be part of this year’s “out of the blue” symposium at IBC2009. • Ton Roosendaal will discuss Open source: a different way to licence your productions • John Gilchrist will discuss Hyperspectral imaging • Ken MacLennan-Brown will discuss Identifying faces in video recordings



Ken MacLennanBrown



Ton Roosendaal



70



www.ibc.org



Date: Time: Room:



Monday 14 September 2009 18:30 – 20:45 Auditorium



Added Value Events



IBC Monday night movie: Ice Age: Dawn of the Dinosaurs in 3D

The Monday night movie has become something of an IBC tradition. It is the chance to appreciate the absolute finest in both creativity and technical presentation – and to relax a little at the end of a long day. This year’s pick is Ice Age: Dawn of the Dinosaurs, the third in the chilly animation series. Directors Carlos Saldanha and Mike Thurmeier have created an action-packed fantasy which genuinely appeals to all ages. Despite only being released this summer, it has already gone on to become the highest grossing animated movie outside the USA, comfortably passing the box office returns for Finding Nemo. This is all rendered in stunning stereoscopic 3D, and the IBC Big Screen is definitely the most impressive place to watch it. With the co-operation of leading manufacturers the RAI Auditorium is converted into a digital cinema which really is the state of the art, with high resolution projection on the giant screen matched by excellent surround sound. Courtesy of 20th Century Fox, all IBC visitors are welcome to come along and enjoy Ice Age: Dawn of the Dinosaurs and see just how compelling the best content and the best presentation can be. The screening starts at 18.30 in the Auditorium, but as space is limited and allocated on a first come, first served basis.



www.ibc.org



71



Date: Time: Room:



Tuesday 15 September 2009 09:30 – 12:30 O



Added Value Events



Practical Limits in IP Networks - SCTE Benelux lecture

Ing Henk de Goede



Moderator: Ing Henk de Goede, Chair, Benelux Committee of the SCTE, The Netherlands Speakers and panellists: Mark Bugajski, Vice President, Advanced Technology, ARRIS Group, USA Ron Hranac, Technical Leader, Cisco Systems, USA



Mark Bugajski



Ytsen Kooistra, Operations Manager, CIF Operator, The Netherlands Thomas Wiegand, Head, Image Processing Department, Fraunhofer Institute for Telecommunications – Heinrich Hertz Institute, Germany Session details:



Ron Hranac



• Mark Bugajski will discuss IP Video over DOCSIS3.0 This presentation will summarise studies of a large number of HD VBR streams traversing in real time through bonded downstreams of the DOCSIS 3.0 CMTS. Findings of this study will be discussed together with recommendations for future work. A viable procedure for categorising VBR video on demand assets to simplify the IP bandwidth engineering will be offered, and a possible method of characterising broadcast content will be described. Finally, a simple method for low cost bandwidth shaping at the edge of the HFC network, that does not affect video quality, will be proposed. The presentation will include realtime demonstrations of the self-averaging of combined, multiple HD streams aggregated into a payload suitable for the quad and octal bonded groups of DOCSIS 3.0 channels. • Ytsen Kooistra will discuss FttH Networks The first fundamental choice in designing an FTTH network is between point-to-point (P2P) or passive optical network (PON). Both options have their own strengths and weaknesses, and this presentation Ytsen will clarify CIF Operator's topology choice. The challenges in design, implementation and maintenance of the network will also be addressed, including the way that CIF Operator deals with them. • Ron Hranac will discuss Deploying upstream 64-QAM and getting ready for upstream channel bonding What does it take to successfully deploy upstream 64-QAM in the outside plant? And going beyond that, what about transporting multiple QAM channels in a DOCSIS/Euro-DOCSIS 3.0 channel bonding environment? This presentation will highlight practical plant issues and discuss an upstream 64QAM success story. Also covered is the characterisation of Fabry Perot (FP) and distributed feedback (DFB) lasers with respect to supporting denser constellations and multiple QAM channels. • Thomas Wiegand will discuss The H.264/AVC video compression algorithm and future challenges This session will review the coding efficiency of H.264/AVC. Shortcomings of the existing design will be identified and future challenges of video coding, including high resolution, 3D video and mobile video, will be discussed.



Ytsen Kooistra



Thomas Wiegand



72



www.ibc.org



Date: Time: Room:



Tuesday 15 September 2009 09:30 – 12:30 L



Added Value Events



EDCF D-cinema update

Moderator:

Dave Monk



Dave Monk, CEO, EDCF, UK Speakers and panellists: Reiner Doetzkies, Director of Technology, Texas Instruments, USA Siegfried Foessel, Head of Group Digital Cinema, Fraunhofer Institute, Germany



Reiner Doetzkies



David Hancock, Senior Analyst, Screen Digest, UK François Helt, Directeur Technique, Doremi Technologies, France John Hurst, Director, Cinecert, USA Andy Maltz, Director, The Academy Science and Technology Council, USA



Siegfried Foessel



Peter Wilson, Chairman, EDCF Technical Support Group, UK Session details: The European Digital Cinema Forum will be hosting its annual D Cinema update in this session. This 3 hour session provides a comprehensive update on D Cinema activities in Europe and beyond. Topics on this year’s program include: DCI Update, ISDCF activity, SMPTE Standards, The Archiving Dilemma, Report from EDCine, Alternative Content Standards, The digital challenge for the independent cinemas and Market Status review. EDCF will be presenting its 3D Guide publication. It will be a busy program but equally important as one of the industry’s best networking opportunities as studio execs, movie makers, integrators and exhibitors assemble for this important update.



David Hancock



François Helt



John Hurst



Andy Maltz



Peter Wilson



www.ibc.org



73



Special events and activities



The New Technology Campus: Cutting edge technology waiting to be discovered

Friday 11 - Tuesday 15 September 2009 - Hall 3



Since 1994, IBC has staged its New Technology Campus as a forum where research organisations can present and demonstrate their results to IBC conference delegates and exhibition visitors. The NTC is home to a number of small booths where some of the cutting edge technology described in the technical papers sessions from the conference can be demonstrated. By presenting live, working demonstrations, innovations become reality and you can gain an understanding of the way in which the industry may move in the future. It is often said that NTC demonstrations today are the hit products of IBC in the future. It has certainly been the case that research bodies have shown new work that has been snapped up by forward-looking manufacturers. So the New Technology Campus should be an essential part of the IBC experience for all of its audiences: delegates, visitors and exhibitors.

Company Project name Stand No. 3.D01 3.D03 3.D05 3.D07 3.D09 3.D02 Company Project name Stand No. 3.D04 3.D06 3.D08 3.D10 3.D12



NICT Multi-Sensory Interaction System (MSenS) 2020 3D MEDIA 3D MEDIA IT Innovation Centre ANSWER IRT iNEM4U BBC Research & Development 3D4YOU Communications Research Centre CanadaOpenmokast



Goldsmiths, University of London Vital Mind B21C B21C Joanneum Research Forschungsge sellschaft mbH Salero NHK NHK University of Essex University of Essex



The best of IBC and IET: Publication launch and networking drinks

Friday 11 September: 17:00 – 19:00. The Forum Lounge



IBC and IET are proud to be collaborating in producing a journal-style publication containing specially selected best content from this year’s conference, supplemented by technical papers from the IET’s flagship publication, Electronics Letters. Launched at the networking drinks, complimentary copies of The Best of IBC and IET will be available. There will also be an opportunity to speak with representatives from IET and IBC. Drinks and canapés will be provided. This is an invite only event. To register for an invitation, please contact tdawkins@theiet.org



MPEGIF: Networking drinks

Monday 14 September, 17:30-19:00, Rai Forum Lounge Bar Area



74



www.ibc.org



Special events and activities



Poster Sessions

Friday September 11 2009 and Saturday September 12 2009 • 09:00 – 13:00 and 14:00 – 18:00



The IBC conference committee receives many more submissions to present papers than there is space in the programme. This year we have created space for more papers, because we recognise that everyone sees IBC as the right place to discuss new thinking. As papers pass through our peer review process, we identify some as being perhaps more suited to poster presentation. Simply, the author is given some floor space, puts up a poster outlining the work and invites all delegates to stop and talk. So a poster session is much more interactive, allowing for detailed discussions about the ideas behind the paper. For the delegate, it is your chance to talk one-to-one with the author, dig deep into the subject, and perhaps even contribute to the future direction of the work. The IBC poster sessions are another invaluable way of sharing and investing in knowledge.

• Manuel Billot, Digidia, France: Deploying AB/DAB+/DMB networks over IP links • SangHun Kim, KBS, South Korea: Field Test Results for Evaluating Service Area Difference of Video, Audio, and Data Services and Implementing Hand-over Service in T-DMB • Thomas Jaeger, Technical University of Dortmund, Communication Technology Institute, Germany: Gaze Direction Adaptive Depth of Field Reduction: Boosting the 3d Viewing Experience • Helge Stephansen, T-VIPS, Norway: Application of MXF for real time contribution of JPEG2000 • Alexander Umbitaliev, Television Research Institute, Russian Federation: Methods of Entropy Coding of Three-Dimensional Discrete Cosine Transform Coefficients in Real-Time Video Codecs • Eduardo Giannotto, TV Globo, Brasil: A telemetry system to improve the TV’s coverage of long distance races • Francois Lefebvre, Communications Research Centre, Canada: Openmokast: a framework for open source broadcast handhelds • Christophe Deknudt, IEMN, France: TOSCANE - optimised transmission of scalable video in terms of source/channel coding • Alexander Peregudov, St.Petersburg State University of Film and Television, Russian Federation: A Multimodal Quality Model for Content Adaptive Bitrate Allocation in Mobile Multimedia Applications • Dominique Le Foll, Amino Communication, UK: Decouple hardware and software in STB using virtualisation • Günther Schatter, Bauhaus University of Weimar, Germany: Enhanced Digital Radio as a Dialog Partner • Evgeny Smirnov, St.Petersburg State University of Film and Television, Russian Federation: Two methods of creation of digital FM-detector



There is no substitute for the IBC conference but we realise that IBC is a very busy time for everyone. So if you can’t make it to a session, here is a great solution… All IBC conference sessions are recorded and MP3 downloads are available on the IBC website after the show.

For more information visit After the event visit



www.ibcsessions.com



www.ibc.org for all the details

IBC, 5TH Floor, International Press Centre, 76 Shoe Lane, London, EC4A 3JB T: +44 (0)207 8324100, F: +44 (0)207 8324130, E: show@ibc.org



The IBC Conference is CPD certified



www.ibc.org



75



Conference Registration Times

Wednesday 9 September Thursday 10 September Friday 11 September 14:00 – 18:00 08:00 – 18:00 08:30 – 18:00 Saturday 12 September Sunday 13 September Monday 14 September 08:30 – 18:00 08:30 – 18:00 08:30 – 18:00



Pricing for IBC2009 Conference

Registration Type

Gold Pass: Maximum networking, flexibility AND ultimate added-value

Pre-event online networking tool Access to exclusive gold lounge, including: Free wi-fi, printing & copying facilities, refreshments & snacks, and meeting areas VIP lunch in Gold Pass lounge each day VIP champagne breakfast Gold pass holder VIP gift Reserved seating in conference rooms (limited no.) Reserved seating at the IBC Awards Ceremony (Sunday night - limited no.) Post-event access to audio & visual presentations (subject to copyright) Access to all conference sessions Networking drinks receptions Five-day entry to the IBC Exhibition Access to exhibition business briefings and value added events



Standard delegate price



Exhibitors price

(30% discount off standard price)



Student price

(80% discount off standard price)



e2299



e1,609.30



+ VAT = e2735.81



+ VAT = e1915.08



n/a



Silver Pass: Value for money

Access to all conference sessions Conference delegate bag Networking drinks receptions Post-event access to audio presentations Five-day entry to the IBC Exhibition Access to exhibition business briefings & value added events e1399 e979.30 e279.80



+ VAT = e1664.81



+ VAT = e1165.37



+ VAT = e332.96



Bronze Pass: Customise your experience

One day pass to conference sessions Conference delegate bag Networking drinks receptions Post-event access to audio presentations Five-day entry to the IBC Exhibition Access to exhibition business briefings & value added events e599 e419.30 e119.80



+ VAT = e712.81



+ VAT = e498.97



+ VAT = e142.56



Upgrade to a 2-day pass for an extra 200 euros Flexi-Book: 4 Passes: Pressed for time?

Access to 4 conference sessions Five-day entry to the IBC Exhibition Access to exhibition business briefings & value added events Post-event access to audio presentations N.B. A flexi-book credits your registration pass with access to 4 conference sessions. Flexi-book credits cannot be shared or distributed.



+ VAT = e950.81



e799



+ VAT = e772.31



e559.30



+ VAT = e190.16



e159.80



e649



e454.30



e129.80



+ VAT = e772.31



+ VAT = e540.61



+ VAT = e154.46



Single Pass (available onsite only)

Access to 1 conference session only Post-event access to audio presentations Five-day entry to the IBC Exhibition Access to exhibition business briefings & value added events e169 e118 e33.80



= e201.11



+ VAT



= e140.42



+ VAT



+ VAT = e40.22



www.ibc.org



77



IBC office

IBC 5th Floor International Press Centre 76 Shoe Lane, London, EC4A 3JB, UK T: +44 20 7832 4100, F: +44 02 7832 4130 E: show@ibc.org, www.ibc.org



Promotional & Sponsorship Opportunities

Phil Guy Sales



Exhibition

Darren Whitehead Director of Sales Kelli Neve Customer Relations Assistant Manager Emily Webzell Exhibition Co-ordinator Yvonne Matthijsen Exhibition Co-ordinator Sarah Cunningham Temporary Sales Executive Nika Czoch Stand Plan Co-ordinator



Chief Operating Officer

Mike Crimp Chief Operating Officer Karen Furnell COO PA/HR administrator



IBC 2009 Supporters

AGM Digital Distribution AKG Acoustics GmbH Aphex Aston BDL Autoscript BT Cadac Canon (TV News) ClearOne Dolby Electronic Visuals EVS Broadcast Equipment Gearhouse Broadcast Limited Harkness Hall Ikegami JBL John Holton JVC Professional Klark Teknik UK Ltd Leitch Lux Media Plan Michael Stevens & Partners Mike Cox OutSide Broadcast PAG (TV News) Panasonic Broadcast Pilote Films Probel Co Exh with Chyron QSC Sennheiser Electronic Shooting Partners Snell & Wilcox Trilogy Broadcast Vinten Broadcast Viste



Conference

Jaisica Lapsiwala Conference Manager Daniel Sacchelli Conference Assistant Manager Sophie Manton Conference Admin Assistant



Finance

Glenn Robinson Director of Finance Stacey Henry Credit Controller Amy Aherne Finance Assistant – Sales Ledger Andrea Thompson Finance Assistant – Purchase Ledger



Project Management & Logistics

Robin Lince Director of Project Management & Logistics Daniel Corderoy Project Management & Logistics Manager Tamsin Christofides Project Management & Logistics Executive Beverley Honey Project Co-ordinator Jason Townsend Registration Assistant Sally Duck Project Management & Logistics Executive Sheila Ekudo Receptionist



Marketing & Communications

Saima Parviez Audience Marketing Manager Kelly Hyde Audience Marketing Assistant Manager Jonathan Barker PR/Online Editor Natalie Stedman Marketing Communication Assistant



78



www.ibc.org



IBC EXECUTIVE MANAGEMENT COMMITTEE

Michael Crimp Professor David Crawford Peter Owen Darren Whitehead Robin Lince Glenn Robinson Phil White Saima Parviez Daniel Corderoy Jaisica Lapsiwala COO Conference Chairman Council Chairman Director of Sales Director of Project Management & Logistics Director of Finance Director of Technology & Events Audience Marketing Manager Project Management & Logistics Manager Conference Manager



John Ive Charles Jablonski Paul Kafno Franz Kraus Jaisica Lapsiwala Philip Laven Andrew Lean Robin Lince Fares Lubbadeh Ma Ju Mike Lumley Michael Martin Michael McEwen



IABM OnLive CTVC and Hillside Studios ARRI GmbH IBC DVB Project Broadcast Logistics IBC Space Tech TV Engineering SARFT IBC Innovation Awards Chairman IBC Partnership Board Chairman Media Asset Capital ESPN STAR Sports Technology Consultant TDF Azcar technologies Inc. Harris Corporation IET representative, IBC Partnership Board Kompani EBU Vodafone Group R&D ARD Shooting Partners



IBC COUNCIL

Ismael Augusto Simon Albury Nestor Almaeda Du Baichuan Mike Bennett TrevorBird Fernando Bittencourt Roger Blakeway Adam Brodziak Ronald Burdett Roberto Cecatto Naomi Climer David Crawford Michael Crimp Manlio Cruciatti Chuck Dages Craig Dwyer Peter Fannon Richard Friedel Patrick Griffis Amit Gupta Arild Helgren John Holton Jin Imaizumi Media Consultant Royal Television Society Sterling do Brazil SARFT (State Administration of Radio, Film and Television) IEE representative, IBC Partnership Board Seven Network Globo TV Network SCTE UK and IBC Partnership Board Polsat S.A. Laser Pacific RAI Sony Europe Essex University and IBC Conference Chairman IBC Mediaset Warner Bros. Avid Technology Panasonic/Matsushita Electric Corporation of America FOX Networks Engineering & Operations Technology Strategy, Dolby Laboratories Prime Focus NRK IBC Exhibition Committee NHK Enterprises



Tom McVeigh Tom McMahon Bernard Pauchon Gavin Schutz Richard Scott Ben Sear Aleksandar Todorovic Lieven Vermaele Bernd Wiemann Andreas Weiss Phil White



IBC CONFERENCE COMMITTEE

Professor David Crawford David Bancroft Ken Blakeslee Julian Clover William Cooper Kristi Craft Michael Crimp Neil Dormand Paul Entwhistle Andy Finney Chris Forrester Freddie Gaffney Carolyn Giardina Robin Hurley John Ive George Jarrett Miya Knights Chairman



www.ibc.org



79



Jaisica Lapsiwala Michael Lumley Terry Marsh David Meares Sebastian Moeritz Peter Owen Jason Power Adrian Scott Chris Swires Daniel Toole Ian Volans Phil White Jim Wilkinson David Wood Neil Woodcock



Andoni Larrucea David MacGregor Mark McMullon Marcus Metzer David Neal Sylvian Reeves Winfried Schultz Philip Schofield Adrian Scott Juergen Sommer Anita Mayer Roger Thornton Clive Vickery Andrew Winter



IBC PAPERS COMMITTEE

Jim Wilkinson David Meares Professor David Crawford Prin Boon David Bull Professor Richard Ellis John Emmett Konstantin Glasman Keith Hayler Nicholas Lodge Kohji Mitani Ken McCann Andy Rayner Chris Swires Tim Trew Nick Wells Dietrich Westerkamp Chairman Vice Chairman



Patrik Woolcocks Gerry Yampolsky Daniel Corderoy David Crawford Michael Crimp John Holton Robin Lince Phil White Darren Whitehead



IBC TECHNOLOGY & EVENTS COMMITTEE

Phil White Robin Hurley Kevin Connor Louise Lester Terry Nelson Richard Ryzcanoski Chairman Vice Chairman



IBC Exhibition Committee

Mark Birchall James Caselton Geoff Chappell Darren Deans Ciaran Doran Guy Elliott Greg Hirst Cindy Horwood Sharon Holm



Alan White



PARTNERSHIP BOARD

Ben Sear Michael Martin Michael Bennett Roger Blakeway Roger Crumpton Simon Albury



80



www.ibc.org