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IDeaS Revenue Solutions Expands Partnership with the Cornell

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					-------FOR IMMEDIATE RELEASE
                                                          For additional information, please contact:


                                                       Mulberry Marketing Communications
                                                                             Nicole DiVito
                                                                 ndivito@mulberrymc.com
                                                                           +1 312 664 1532

                                                                     IDeaS Revenue Solutions
                                                              Kari Koob, Marketing Manager
                                                                        kari.koob@ideas.com
                                                                               +1 952 698 4200




 IDeaS Revenue Solutions Expands Partnership with the
    Cornell University School of Hotel Administration

    IDeaS doubles number of scholarships in 2012 to advance the field of
                    revenue management in hospitality

MINNEAPOLIS, MN – MARCH 29, 2012 – Amid a global shortage of trained revenue
management professionals, IDeaS Revenue Solutions has announced an expanded
partnership with The Cornell University School of Hotel Administration to further advance
the revenue management profession within hotels. Under the new agreement, IDeaS will
double the number of scholarships it offers within its Revenue Management Scholarship
Program. The program now includes 12 scholarships annually for basic and advanced
revenue management courses from Cornell University.


“As more hospitality leaders recognize revenue management’s valuable role and
contributions to hotel success, talented professionals are in high demand,” said Vivek
Bhogaraju, Senior Manager, Corporate Business Development, IDeaS. “In order to foster
increased awareness and interest in revenue management among today’s hospitality students,
we feel it is imperative to offer opportunities for growth and development in this important
field.”


The leading provider of pricing and revenue management software, services and consulting,
IDeaS has been a long-time partner of The Cornell University School of Hotel
Administration, the world’s leading institution for hospitality management. For the past
three years, IDeaS has offered six scholarships annually to qualified recipients, and winners
have spanned the U.S., Europe and China.
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                                                  IDeaS Expands Partnership with Cornell




This year’s program will include 12 scholarships and offer hospitality professionals
worldwide the opportunity to gain online revenue management certifications from Cornell
University. Scholarship recipients will receive paid registration to five eCornell courses,
leading to certificates in either Hotel Revenue Management taught by Dr. Sheryl Kimes,
Professor of Operations Management, Cornell School of Hotel Administration, or
Advanced Revenue Management: Pricing and Demand Strategies taught by Dr. Chris
Anderson, Associate Professor of Operations Management, Cornell School of Hotel
Administration.


“Partnering with companies like IDeaS is critical to Cornell’s success and that of our faculty
because it allows us to interact very closely with the people who are at the forefront of
pricing and revenue management within hospitality,” said Dr. Steve Carvell, Associate
Professor and Associate Dean for Academic Affairs, The Cornell University School of Hotel
Administration. “IDeaS’ expertise will help us promote more sophisticated revenue
management practices, and the synergies that have come out of the partnership, such as the
expanded scholarship program, are already evident.”


The application deadline for the Hotel Revenue Management scholarship is May 25, 2012.
The application deadline for the Advanced Revenue Management scholarship is Sept. 9,
2012. For more information about the IDeaS Cornell Revenue Management Scholarship
Program and applicant eligibility, please visit
www.ideas.com/index.php/company/scholarship.


To learn more about how IDeaS and Cornell are partnering to advance the revenue
management profession and bring the latest tools, knowledge and resources to emerging
markets, watch the video.


About the Office of Executive Education
The Office of Executive Education at Cornell's School of Hotel Administration facilitates
interactive learning opportunities where global hospitality professionals and world-class
Cornell faculty explore, develop and apply ideas to advance business and personal success.
                                                                           - Page 3 -
                                              IDeaS Expands Partnership with Cornell


All programs are developed to address the ever-changing needs of hospitality professionals
and organizations.


About IDeaS
Founded in 1989, IDeaS Revenue Solutions - a SAS Company, offers industry-leading
pricing and revenue management Software, Services, and Consulting to the hospitality and
travel industries. Headquartered in Minneapolis, MN with our Global Technology center
located in Pune, India, IDeaS maintains sales, support and distribution offices in North &
South America, the United Kingdom, Europe, Middle East, Africa, Greater China, Australia
and Asia. For more information, visit www.ideas.com.


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posted:11/3/2012
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