ANDROID APP MARKETING AND MONETIZATION by liaoqinmei

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									     ANDROID
APP MARKETING AND
  MONETIZATION
     UBI Partas 2012
       @doxaras
INTRODUCTION
      WHO AM I


             @doxaras
http://www.linkedin.com/in/doxaras
APPS TALK
                      WHO ARE YOU

• top   notch developers

• inquiry   minds

• willing   to learn and not waste anymore time

• hand   picked ;-)

• not   affair to expose your code.
     LEONARDO DA VINCI
               of the technology age


   20%           20%         20%           40%
                                           Public
   technical
                 UI/UX      Creativity   Speaking,
  excellence
                                       Soft Skills, PR


     HN                                toastmasters
              dribbble      disconnect
r/programming                           networking
ANDROID ECOSYSTEM
THE STATISTICS
THE PLATFORM
PEOPLE BUY APPS
   yeah they really do!
PLATFORM CONSISTENCY?
ANDROID BUSINESS
MARKETING
          APP STORE MARKETING

• app    directories       • Airpush    marketing

• app    reviews           • app   distribution networks
  bo
     r
     ing




• blog   posts             • mobile    banners
          ob
            vio




• you    sharing the app   • getting   featured!
                us




• blog                     • warp.ly
MONETIZATION
Average
 2,4$
            ZOOLOGY

                 ARPU
cash flow                     publishers
 analysis

             app featuring
  pricing
  model
                                 analytics
             freemium
Campaign Management Platform &
 WARP Push Loyalty Promotions
  REACH US

yiannis@niobiumlabs.com

								
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