Multi platform monetization strategies to Video Games Intelligence

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Multi platform monetization strategies to Video Games Intelligence Powered By Docstoc
					                                                                                                              SAvE
GAME MONETIZATION USA                                                                                       $400
                                                                                                            RESERvE yoUR
December	5-6,	2012,	Hotel	Kabuki,	San	Francisco,	USA                                                        plAcE todAy




Multi-platform monetization strategies
to maximize acquisition, retention & RpU
Speakers from:




Publishers, developers, billing engines                                             Expert speakers:

and analytics platforms unite at the only                                                   Paul Thelen,         Carlson Choi,
summit looking exclusively at how to
                                                                                            CEO,                 VP of
                                                                                            Big Fish             Marketing,
                                                                                            Games
monetize the digital gaming revolution                                                                           Namco Bandai

                                                                                                                 Steven de
•	Acquire new paying players:	Discover	how	to	reach	the	                                    David Reid,
                                                                                                                 Benedicts,
                                                                                            CMO,
  millions	of	previously	untapped	players	and	markets	that	digital	                                              Director of
                                                                                            CCP
  distribution	opens	up	to	your	business                                                    Games                Marketing,
                                                                                                                 Tencent
•	Monetization strategies:	Learn	how	to	create	games	that	
  allow	all	your	players	to	be	payers,	maxime	revenue	from	both	low	                        Craig Relyea,
                                                                                                                 Emily Greer,
  value	players	and	whales                                                                  SVP of
                                                                                            Marketing,           Co-Founder
                                                                                                                 and COO,
•	Retain players over the long-term:	Harness	cutting	edge	                                  Disney
                                                                                                                 Kongregate
  analytics	in	your	games	and	keep	players	engaged,	paying	and	                             Interactive
  generating	RPU	for	years	rather	than	months

      a solid cross-platform experience for you
•	Build                                                                             Sponsors:
 players:	Get	your	games	on	the	raft	of	new	devices,	from	mobile	to	
 Smart	TV,	and	watch	revenues	multiply


 3 excellent reasons why you need to be at                                          Media partners:
 Game Monetization USA:
    MAkE MonEy! Game	Monetization	USA	will	teach	you	all	the	strategies	you	
     need	to	grow	acquisition,	retention	and	RPU,	ensuring	you	profit	from	the	
     biggest	shake	up	in	the	industry	since	Atari	launched	its	first	console

    150+ MonEtizAtion ExpERtS -	The	only	focused	Game	Monetization	event	
     where	every	major	publisher	and	tech	owner	is	either	speaking	or	attending

    ExclUSivE MARkEt dAtA	-	After	6	months	of	exhaustive	research,	Game	
     Monetization	USA	is	able	to	provide	you	with	the	latest	figures	and	focused	
     case	studies	-	making	this	the	industry	hub	for	serious	business	discussions


                 plUS: networking parties, product launches, Expo zone & more!
        Online now accounts for 23% of all play, and 88% of gamers have
                spent money on digital content - dFc intelligence
digital disruption and                          Business critical challenges still Exclusive insight from the industry’s
enormous growth                                 to be solved                       biggest names
The	video	games	industry	is	undergoing	a	     With	enormous	competition,	a	plethora	       The	Video	Games	industry’s	biggest	players	
monumental	shift	towards	digital.	As	the	     of	platforms	and	no	settled	business	        including	disney, tencent, Google, SEGA,
way	in	which	games	are	delivered	and	         models,	monetizing	games	in	the	digital	     Ubisoft, namco Badnai, Gameloft, nokia,
consumed	is	revolutionized,	the	shift	in	the	 era	is	anything	but	simple.	We’ve	all	       Big Fish Games	and	many	more	come	
way	games	are	monetized	has	shaken	           heard	the	horror	stories	of	big	budget	      together	in	San	Francisco	on	December	5-6		
the	industry	to	its	core.                     games	being	left	on	the	scrap	heap	with	     to	tackle	the	industry’s	burning	questions	and	
                                              only	a	few	dollars	in	pay	back.	Consider	    provide	your	business	with	the	perfect	platform	
Games	are	no	longer	the	domain	of	
                                              just	some	of	the	challenges	that	await	      for	Game	Monetization	success,	powering	you	
males	under	25	in	developed	economies;	
                                              your	business	as	the	video	games	industry	   forward	in	the	digital	era.	
half	of	all	global	revenue	is	now	
                                              experiences	this	monumental	shift:
generated	through	digital	sales,	while	the	                                                You’ll	receive	incredible	insight	and	in-depth	
average	age	of	gamers	is	37	years	old	        •	 How	can	game	makers	cater	for	new	        discussion	on	the	challenges	that	your	business	
and	42%	are	female	[esa].	Furthermore,	          gamer	demographics	with	different	        faces,	including:
digital	distribution,	through	smaller	trades	    consumption	patterns?
                                                                                         •	 Understand	your	target	audience	and	build	
and	a	lack	of	piracy,	finally	means	the	       •	 How	must	business	models	be	              games	around	their	playing	and	spending	
rapidly	expanding	Asia-Pac	and	Lat-Am	            adapted	to	cater	for	smaller,	high	       habits
markets	can	now	be	monetized.	This	               volume	trades	while	also	appealing	to	
                                                                                         •	 Hear	how	embracing	low	value	payers	
opens	up	the	floodgates	to	literally	billions	    high-value	whales?
                                                                                            will	ultimately	convert	even	more	players,	
of	new	payers!                                 •	 To	what	extent	does	the	way	gamers	       maximizing	RPU
                                                  interact	with	different	platforms	
     There will be more smart devices                                                    •	 Get	the	low-down	on	the	different	available	
                                                  dictate	how	games	are	built	and	
     than people in the world by the                                                        platforms,	what	type	of	player	uses	which,	
                                                  monetized?
                                                                                            and	how	they	are	best	monetized
     end of 2012 Cisco                         •	 How	can	successful	IPs	be	adapted	
                                                                                         •	 Realize	the	need	to	put	platform	first	and	
But	business	models	have	not	yet	been	            to	new	platforms,	maximizing	player	
                                                                                            IP	second,	ensuring	your	big	money	IPs	fit	
settled.	Whilst	premium	game	sales	are	           acquisition	and	retention?
                                                                                            with	the	way	the	target	platform	is	used	by	
attractive,	ensuring	all	players	pay	for	      •	 How	vital	are	analytics	in	               players
the	titles	you	create,	this	model	restricts	      understanding	the	way	players	
                                                                                         •	 Meet	the	pioneers	that	are	using	analytics	
acquisition	when	competing	against	               interact	with	games,	keeping	them	
                                                                                            today	to	maximize	retention	and	RPU
increasingly	high-budget	F2P	titles.	you	         engaged	and	maximizing	RPU?
invested	in,	this	model	restricts	acquisition	 •	 What	steps	need	to	be	taken	to	        •	 Hear	from	the	companies	that	are	already	
when	competing	against	increasingly	                                                        making	money	in	developing	economies
                                                  ensure	success	in	emerging	markets?
high-budget	F2P	titles.	Subscription	
models	are	tried	and	tested	in	both	           Game Monetization USA 2012	has	been	 Reserve your place today for the
Western	Markets	and	Asia-Pac,	player	          put	together	after	months	of	exhaustive	  hottest ticket in town
retention	being	characteristically	high.	      research	into	the	emerging	monetization	 Reserve	your	place	today	and	you’ll	get	a	
However,	with	the	emergence	of	whales,	 strategies	of	digitally	distributed	games.	      front	row	seat	to	hear	from	the	biggest	names	
publishers	are	realizing	that	some	players	 Designed	to	deliver	the	business	critical	   in	video	games	talking	about	the	monetization	
love	their	games	so	much,	they	are	willing	 answers	around	acquisition	retention	        issues	that	impact	you	most.	Expert	speakers	
to	invest	much	more	than	a	subscription	       and	RPU	that	will	drive	forward	growth	   such	as	Paul	Thelen,	CEO,	Big Fish Games,	
or	premium	model	allows	them	to.	              in	your	business	and	make	sure	you’re	    Craig	Relyea,	SVP	of	Marketing,	disney	and	
                                               not	left	standing	while	your	competitors	 David	Reid,	CMO	of	CCP	Games	mean	you	
One	thing	is	for	sure,	it	is	no	longer	as	     disappear	into	the	distance.	Our	expert	  will	learn	from	and	network	with	the	very	
simple	as	selling	a	disc	for	$49.99.	Players	  speakers	are	leaders	in	the	industry	and	 best.	Plus,	you’ll	get	insight	into	the	winning	
now	come	in	all	shapes	and	sizes,	and	         will	deliver	in-depth	analysis	on:        strategies	of	publishers	and	developers	
the	bite-sized	monetization	that	has	
                                               •	 The	best	analytics	solutions           including	Ubisoft, tencent, Google, SEGA,
opened	the	doors	to	a	plethora	of	new	
                                               •	 Strategies	to	attract	whales	and	      namco Bandai	and	kongragate
customers	has	created	a	whole	new	
breed	of	players.	With	millions	of	new	           convert	more	players	to	payers         Quite	simply,	Game	Monetization	USA	is	the	
players	to	be	monetized,	creating	a	solid	      •	 How	to	bring	existing	IPs	onto	more	    only	event	that	will	give	you	the	contacts,	
strategy	that	engages	and	converts	the	            platforms                               information	and	in-depth	analysis	you	need	
smaller	payers,	while	still	hooking	in	the	     •	 How	to	tackle	emerging	markets          to	maximize	acquisition,	retention	and	RPU	in	
whales,	is	essential.                                                                      games
                                                •	 How	to	appeal	to	the	wider	range	of	
Do	you	have	your	game	monetization	                demographics	you	are	now	able	to	
strategy	in	place?	Will	you	play	the	              reach
waiting	game	whilst	start-ups	steal	your	                                                        Secure your place today at
market?	Are	you	ready	to	monetize	                  40% of F2P Players Spend Money            www.gamemonetizationusa.com
your	IPs	with	a	multitude	of	new	players,	          on In-Game Upgrades
                                                                                               or call 1 800 814 3459 ext. 7547
platforms	and	demographics?	Only	                   NPD Group                                        for group discounts.
the	very	best	will	survive	in	this	ultra-
competitive	market	place.	

     Group bookings get BiG discounts - call Alex Manessi today on 1 800 814 3459 ext 7547
                                                                                                        Paul Thelen
    the Biggest names in video Games:                                                                   CEO
                                                                                                        Big Fish Games


           David Reid                                    Craig Relyea                                   John Clark
           CMO                                           SVP of Marketing                               VP of Digital Distribution
           CCP Games                                     Disney Interactive                             SEGA


           Steven de Benedicts                           Carlson Choi                                   Baudouin Corman
           Director of Marketing                         VP of Marketing                                VP of Publishing Americas
           Tencent                                       Namco Bandai                                   Gameloft


           Bernard Chen                                  Steven Klebe                                   Mark Long
           Director of Monetization                      Google Payments                                CEO
           Ubisoft                                       Google                                         Meteor Entertainmanet


           Michael Pachter                               Gordon Bellamy                                 Emily Greer
           Managing Director                             Executive Director                             Co-Founder and COO
           Wedbush Securities                            IGDA                                           Kongregate


           Nick Bhardwaj                                 Matthew Davie                                  Lee Uniacke
           VP of Monetization                            CEO                                            CRO
           NaturalMotion                                 Breaktime Studios                              Kongregate


           Greg Mills                                    David Cole                                     Ravi Belwal
           VP of Marketing                               CEO                                            Global Partner Manager
           Goko (FunSockets)                             DFC Intelligence                               Nokia




4 important reasons you need to                                    Who you will meet at Game
attend Game Monetization USA                                       Monetization USA
In	preparation	for	this	conference	we	spoke	to	over	50	            Game	Monetization	USA	brings	together	the	most	successful	
of	your	peers	to	hand	craft	a	conference	that	offers	you	          publishers	and	developers	in	digital	game	monetization	to	discuss	
enormous	value	for	money.	You	will	benefit	from:	                  their	winning	strategies.	Providing	a	frank	and	open	forum	for	
                                                                   discussion,	GMUSA	is	designed	so	that	you	can	meet	the	companies	
• Exclusive market insights: Game	Monetization	USA	
                                                                   that	are	driving	this	industry	forward.
  brings	you	the	leading	experts	in	the	space	to	deliver	
  the	strategies	and	insights	that	drive	forward	the	most	         Meet	with	the	most	innovative	analytics	companies,	the	payment	
  successful	companies	in	digital	today                            platforms	that	deliver	the	most	sales	and	highest	payer	conversion	
                                                                   rates	and	the	manufacturers	that	are	driving	the	technology	
•	 Round-table	discussions:	With	the	concentration	
                                                                   revolution!
   of	monetization	expertise	at	the	summit,	round-table	
   discussions	give	you	an	opportunity	to	understand	how	          you can expect to meet and do business with:
   your	industry	counterparts	are	tackling	the	acquisition	
                                                                   } Publishers              } Developers          } Monetization platforms
   and	retention	issues	and	opportunities
                                                                   } Analytics engines       } Telcos              } Platform owners
•	 Extended	networking	opportunities:	Organised	dinners,	
                                                                   } Industry innovators and disruptors
   2	evening	networking	parties	and	a	host	of	networking	
   sessions!	This	summit	will	give	your	team	the	opportunity	
                                                                   Specific job titles will include:
   to	meet	with	all	the	industry’s	biggest	players	and	enable	
   you	to	build	partnerships	and	do	business	with	the	             C-level	senior	executives,	VPs	and	Directors	of	Marketing,	Digital	
   greatest	innovators	in	video	games.                             Disitrbution,	Business	Development,	Sales,	Acquisitions	and	many	more

•	 Product	launches	&	expo:	The	perfect	forum	with	                Why should you trust video Games intelligence?
   leaders	from	across	the	industry,	our	events	always	
                                                                   Video	Games	Intelligence	is	the	company	behind	the	highly	
   feature	exclusive	product	launches	and	essential	expo	
                                                                   successful	Cloud	Gaming	USA	&	EU	set	of	summits	and	Mobile	
   zones	from	the	most	innovative	players	in	video	games	
                                                                   Gaming	USA	&	EU.	We	specialize	in	bringing	together	a	focused	
   today.	
                                                                   group	of	c-level	executives	from	across	the	industry	to	talk	through	
                                                                   the	burning	questions	of	the	day.	



                    to more information email: alex@vgintel.com
      turn the pageFor see what each of our expert speakers will be discussing
                             GARtnER pREdictS thAt thE lBS StRAtEGiES to
                          MUlti-plAtFoRM MonEtizAtion USER BASE Will GRoW GloBAlly FR
                            MAxiMizE AcQUiSition, REtEntion & RpU

Revenues in digital distribution Are                     harness a trans-Media Marketing                  Subscription vs. F2p
Multiplying                                              Approach and Maximize your                       With	the	commercialization	of	DUST	514,	CCP	
The	industry	is	undergoing	a	monumental	shift	           Brand’s Reach                                    is	one	of	a	handful	of	publishers	running	both	
towards	digital.	New	players	are	emerging	while	                                                          subscription-based	and	free-to-play	MMOs.		
                                                         Transmedia	marketing	maps	out	a	new	             In	this	case	study,	CCP’s	Chief	Marketing	
traditional	ones	must	adapt	to	keep	pace.	This           territory	where	games	and	other	media	
session	explains	the	shift	and	what	might	be                                                              Officer	takes	on	the	question	of	which	
                                                         intersect,	designers	and	players	collaborate,	   business	model	will	ultimately	reign	supreme	
expected	in	the	short	to	medium	term	for	an	industry     movie	studios	and	publishers	collide,	and	the	
in	flux.                                                                                                  in	the	MMO	space.
                                                         power	of	media	producers	and	the	power	of	
•	 Hear	why	large	players	are	scrambling	to	keep	        consumers	interact	in	unpredictable	ways.        •	 Hear	some	of	the	lessons	learned	on	
   pace	and	what	steps	need	to	be	taken	to	                                                                  the	frontiers	of	MMO	development,	
                                                         •	 Gain	expert	insight	into	how	marketing	          operations	and	monetization	from	one	
   ensure	traditional	publishers	stay	on	top	of	the	        across	multiple	media	platforms	is	
   game                                                                                                      of	the	world’s	largest	MMO	publishers	
                                                            changing	the	way	we	monetize	and	
•	 Get	an	expert	insight	into	the	industry	shift	to	        design	games                                  •	 Revisit	important	moments	in	the	history	
   digital,	what	is	it	worth	now	and	what	will	it	be	                                                        of	game	monetization,	across	business	
                                                         •	 Understand	how	to	create	a	unified	and	          models,	platforms	and	genres
   worth	over	the	next	5w	years                             coordinated	entertainment	experience	
•	 Understand	why	even	new	digital	rising	stars	            using	transmedia	delivery	channels            •	 Learn	more	about	how	CCP	views	the	
   must	innovate	to	stay	on	top                                                                              future	of	the	MMO	business	in	terms	of	
                                                         •	 Harness	multiple	delivery	channels	and	          live	service,	continuous	development,	
Michael pachter, Managing Director,                         delivery	a	unique,	multi-dimensional	            and	recurring	revenue
Wedbush Securities                                          gaming	experience
                                                         Mark long, CEO, Meteor Entertainment             david Reid, Chief Marketing Officer,
                                                                                                          ccp Games
kEynotE navigating the vast Array of
new Business Models                                      Use Emerging digital technology
                                                                                                          F2p player panel: Who Spends
During	any	period	of	rapid	change,	distinguishing	       to Monetize core ips
hype	from	reality	and	opportunities	from	red	herrings	
                                                                                                          Money in Games & Why
                                                         We	are	experiencing	a	platform	revolution.	
is	difficult,	and	given	the	rate	of	change	in	the	       Many	publishers	and	developers	already	          A	player	panel	allows	you	to	ask	your	
games	market	today,	it	is	a	daunting	task.               own	strong	IPs	so	how	do	you	go	about	           customers	what	encourages	them	to	spend	
                                                         translating	this	to	success	on	new	platforms,	   money	in	F2P	titles,	where	they	see	value	
•	 Evaluate	the	“disruption”	and	“fragmentation”	                                                         and	where	they	don’t.	This	panel	will	bring	
   evident	in	video	games	today	and	discover	the	        demographics	and	game	mechanics?
                                                                                                          together	a	cross-section	of	players	to	discuss	
   opportunities	that	will	guarantee	your	success        •	 Evaluate	how	to	grow	discovery	and	           what	they	love	about	F2P	games	and	how	
•	 Explore	through	detailed	developer	case	                 monetization	of	your	titles	across	a	         they	decide	whether	or	not	to	spend	money	
   studies,	what	business	models	work	and	how	              multitude	of	platforms,	business	models	      in	them.
   you	can	apply	them	to	your	titles                        and	channels	and	maximize	your	
                                                            games’	digital	success                        •	 Gain	an	understanding	of	why	players	
•	 Hear	how	Big	Fish	Games	have	evolved	to	                                                                  spend	in	F2P	and	create	targeted	
   keep	pace	with	this	rapidly	changing	industry	        •	 Gain	insight	into	key	driving	factors	           monetization	strategies	around	your	
   and	understand	how	they	have	sustained	                  behind	established	IPs	experiencing	             titles
   record	growth	through	tough	times                        growth	on	digital	platforms	and	
                                                            understand	how	to	move	your	IPs	onto	         •	 Hear	from	big	and	small	spenders	in	
paul thelen, CEO, Big Fish Games                            new	revenue	streams                              F2P	and	understand	why	some	players	
                                                                                                             invest	so	heavily	in	their	favourite	titles
                                                         •	 Hear	how	platform	reach	and	number	
the Business of Games:                                      of	users	alone	don’t	guarantee	success	       •	 Understand	when	monetization	
All-you-can-Eat or Micro-transactions                       when	launching	a	new	title                       strategies	can	go	too	far	and	create	
With	the	shift	to	digital	comes	a	different	approach	                                                        games	that	will	keep	your	players	
to	business	models.	Explore	how	innovative	customer	     John clark, VP of Digital Distribution, SEGA        playing	for	years
engagement	strategies	have	contributed	to	the	
success	and	growth	of	social,	mobile	and	casual	in	      Bite Sized Monetization Strategies
recent	years.                                            to increase Engagement. Why
•	 Learn	how	companies	are	reducing	payment	             Micro-payments Are here to Stay
   friction	outside	the	walled	gardens	of	app	           This	session	will	explore	how	to	broaden	your	
   stores	and	grow	your	paying	players	and	profits       focus	beyond	just	the	whales,	converting	
•	 Understand	the	pros	and	cons	of	different	            more	players	to	payers	and	growing	revenue	
   monetization	options	and	identify	the	ones	that	      generated	from	bite	sized	players.
   will	deliver	you	the	most	sales                       •	 Hear	how	reduced	payment	friction	and	
                                                            falling	costs	in	low	value	transactions	
•	 Gain	an	expert	insight	into	the	impact	premium	
                                                            make	the	sub	$10	spenders	a	big	                For more information on
   vs.	freemium	vs.	paymium	will	have	on	your	
   revenues	and	choose	the	right	model	for	your	            revenue	opportunity                            sponsorship opportunities
   games                                                 •	 Gain	expert	insight	into	converting	more	
Baudouin corman, VP of Publishing,                          players	to	payers,	allowing	more	low	            contact Alex Manessi
Americas, Gameloft                                          value	players	to	add	to	your	bottom	line           on 1 800 814 3459
Steven de Benedicts, Director of Marketing,
                                                         •	 Get	more	players	moving	up	the	value	
tencent                                                     funnel	and	watch	revenues	soar                          ext 7547
Ravi Belwal, Global Partner Manager Games,
nokia
                                                         Steven klebe, Google Payments, Google                or alex@vgintel.com


                                 For more information email: alex@vgintel.com
                       to MoRE thAn 526 SpEciAl 2012
RoM 96 Million in 2009SUpER EARly-BiRdMillion in oFFER:
                                             Book by Sept 14 and get $400 off

  the Resurgence of in-Game Advertising                         Understand your players and                            Break into emerging markets
  As	digital	distribution	in	games	continues	its	explosive	     Maximize RpU                                           In	China	and	South	Korea	MMOs	
  growth,	in-game	advertising	once	again	becomes	an	            Virtual	goods	games	have	led	the	field	in	their	       dominate,	Android	is	on	the	rise	in	SE	
  attractive	proposition.	This	session	will	explore	how	the	    use	of	analytics	to	maximise	RPU.	Understand	          Asia,	but	most	still	play	Java	games,	
  leading	companies	are	embracing	in-game	ads	to	               the	triggers	that	get	players	spending,	and	           while	direct	download	services	are	
  monetize	their	high-volume,	low	value	players.                learn	how	to	move	them	from	one	stage	in	the	          also	increasing	core	game	distribution	
  •	 Understand	how	in-game	and	around	game	ads	                lifecycle	to	another.                                  in	emerging	markets.	This	session	will	
     are	being	employed	through	digital	titles	and	                                                                    explore	how	you	can	take	advantage	
                                                                •	 Understand	the	trigger	points	that	cause	
     create	a	new	revenue	source	for	your	games                                                                        of	emerging	technology	to	increase	
                                                                   players	to	spend	money	and	maximize	the	
                                                                                                                       the	reach	of	your	games.
  •	 Explore	how	brands	are	growing	increasingly	                  profitability	of	a	game
     interested	in	investing	in	the	fastest	growing	form	of	 •	 Hear	how	you	can	harness	analytics	to	                 •	 Understand	how	to	crack	local	
     digital	media	and	learn	how	you	can	capitalize	on	 understand	player	engagement	and	keep	                            markets	and	establish	yourself	
     their	investment                                           them	playing	for	years	rather	than	months                 ahead	of	your	rivals
  •	 Evaluate	whether	mobile	in-game	adds	are	a	solid	 •	 Spot	when	your	players	are	in	need	of	                       •	 Self-operate,	license	or	partner,	
     revenue	opportunity	or	just	a	means	to	convert	            extra	incentives	and	increase	customer	                   hear	an	in-depth	analysis	of	what	
     player	to	payers                                           engagement	with	your	titles                               strategies	work	for	a	given	market
  Bernard chen, Director of Monetization, Ubisoft               Emily Greer, COO & Co-Founder, kongregate              •	 Culture	and	consumption	patterns	
  lee Uniacke, CRO, kongregate
                                                                                                                          differ	from	one	market	to	another.	
  Greg Mills, VP of Marketing, Goko                             Game Monetization Roundtable                              Build	games	for	your	target	
                                                                discussion                                                audience	and	maximize	player	
  Maintain your Relationship With players in                    Small	group	discussions	led	by	experts	in	
                                                                                                                          numbers
  a Saturated Marketplace                                       each	field,	this	is	your	opportunity	to	engage	
  As	the	rise	and	fall	of	companies	in	mobile	and	social	       in	intimate	focused	debates	on	the	burning	            Building solid cross-platofrm
  gaming	shows,	success	today	does	not	necessarily	             questions	surrounding	monetization.	Built	to	          distribution & monetization
  mean	success	tomorrow.	Growing	a	player-base	is	              cover	only	the	hottest	topics,	you’ll	walk	away	
                                                                with	solid,	actionable	intelligence	to	drive	your	
                                                                                                                       strategies
  crucial	to	a	game’s	success	but	maintaining	it	is	crucial	
  to	a	company’s	success.                                       monetization	strategy	to	the	next	level.	Topics	       There	are	now	over	4000	different	
                                                                will	include:                                          smart-devices	available	around	the	
  •	 Discover	how	to	build	a	community	around	your	                                                                    world,	this	session	will	explore	how	it	is	
     games	and	keep	players	locked	into	your	brand              •	 Acquisition	strategies	to	get	your	games	           no	longer	possible	to	create	games	
                                                                   noticed	in	a	saturated	marketplace
  •	 Create	a	solid	Downloadable	Content	strategy	                                                                     for	a	single	platform,	instead	you	must	
     and	watch	In-App-Purchases	grow	and	Revenue-               •	 Retention	tactics	to	keep	players	                  build	a	cross-platform	approach,
     Per-User	multiply                                             engaged	with	your	games	over	the	long	              which	engages	players	of	varying	
                                                                   term                                                demographics	and	localities.
  •	 Keep	players	locked	in	through	a	long-term	
     content	replenishment	strategy	and	maintain	               •	 F2P	&	DLC,	adding	real	value	to	your	titles         •	 Learn	all	the	partnerships	you	
     a	large	pool	of	customers	to	launch	new	and	                                                                         need	to	build	to	launch	all	games	
                                                                •	 Cross-platform	development,	exploring	the	
     existing	titles	with                                                                                                 across	different	platforms	and	
                                                                   way	resources	should	be	split	to	account	
  nick Bhardwaj, VP Monetization, natural Motion                   for	the	differences	in	each	platform                   localities,	maximizing	reach	from	
                                                                                                                          launch	
                                                                •	 Advertising.	As	games	increasingly	attract	
  harness Analytics and Build a Solid in-                          high-volume	low-value	business	models,	to	          •	 Hear	how	advances	in	Cloud	
  Game Monetization Strategy for your titles                       what	extent	does	advertising	become	a	                 Gaming	and	HTML5	are	
  Many	would	argue	that	in-game	monetization	is	the	               revenue	source	again                                   significantly	reducing	the	cost		
  best	way	to	maximize	the	revenue	opportunities	of	                                                                      of	cross-platform
  digital	titles.	This	session	will	explore	how	you	can	couple	 Monetizing the boom in smart tvs                       •	 How	effective	are	cross-platform	
  an	analytics	strategy	with	in-game	monetization	
                                                                Smart	TV,	Apple	TVs	and	Google	TVs,	we’re	on	             development	tools?	When	are	
  strategies	to	ensure	you	maximize	player	satisfaction	
                                                                the	cusp	of	a	new	app-revolution,	taking	place	           they	useful	and	when	is	it	better	to	
  and	the
                                                                in	living	rooms	around	the	world.	This	session	will	      create	a	game	for	each	platform	
  monetization	potential	of	your	titles.
                                                                cover	what	technology	is	out	there	now	and	               from	scratch?
  •	 Harness	analytics	in	your	games	and	identify	your	 how	you	can	use	it	to	reach	a	multitude	of	new	
     players	playing	habits,	building	an	engagement	            players.
    strategy	that	maximizes	the	number	of	payers	vs	
    players                                                     •	 Hear	how	manufacturers	are	reacting	to	
                                                                   the	app	revolution	on	revolution	on	tablets	
  •	 Hear	how	the	most	successful	digital	titles	are	              -	leverage	their	investment	to	take	your	                 Group Bookings
     reactive	and	adapt	to	playing	patterns	to	keep	               games	to	a	multitude	of	new	living	rooms	               enjoy the biggest
     players	engaged	and	tied	into	your	games                      around	the	world
                                                                                                                            discounts. contact
  •	 Understand	which	demographics	spend	the	                   •	 Jump	into	new	platforms	early	and	
     most	on	different	platforms,	why	some	platforms	              multiply	your	profits	as	they	multiply	their	           alex@vgintel.com
     monetize	better	than	others	and	how	to	choose	                sales
     the	right	platforms	for	your	titles                                                                                          now for rates
                                                                •	 Understand	who	the	main	players	are	and	
  craig Relyea, SVP of Marketing, disney interactive               how	they	plan	to	deliver	you	solid,	profit-
  carlson choi, VP of Marketing, namco Bandai                      making	strategies
  Matthew davie, CEO, Breaktime Studios



  Updated agenda online: www.videogamesintelligence.com/monetization/agenda.shtml
                                             Book noW And SAvE $400


play it Smart - Bring your team                                      MonEtizAtion SponSoRShip
With	25+	speakers	and	a	swarm	of	industry	executives	to	
meet,	one	person	alone	is	not	enough	to	get	the	maximum	             & ExhiBition zonE
benefit	out	of	this	conference.                                      Position	your	leading	monetization	products	and	services	in	
                                                                     front	of	publishers	&	developers	who	are	actively	seeking		
Networking	is	significantly	easier	as	a	team	and	two	heads	
                                                                     your	help!	
are	much	better	than	one	when	there	are	so	many	focused,	
monetization	executives	to	meet	over	the	two	days.                   The	Games	Monetization	Summit	gives	you	the	unique	
                                                                     opportunity	to	convert	highly	relevant	discussion	around	
Get	the	best	value	ticket	-	we	love	group	bookings	and	we	
                                                                     games	monetization	into	genuine	leads	for	your	business.	
offer	our	biggest	discounts	to	those	sending	a	team.	
                                                                       M
                                                                     •		 eet	C-Level	executives	and	senior	management	from	the	
Video	Games	Intelligence	summits	are	attended	by	only	the	             World’s	largest	games	publishers	and	developers	to	create	
very	best	visionaries	in	the	industry,	with	an	invite	only	agenda	     the	partnerships	you	need
designed	to	give	our	delegates	the	very	latest	market	data.
                                                                       S
                                                                     •		 howcase	exactly	how	your	company	will	help	gaming	
companies that attend our events include:                              publishers	and	developers	maximize	returns	from	their	digital	
                                                                       titles	and	content
A&E	Television	        IGN	                   America	
Networks	              Entertainment	         NVIDIA	                  B
                                                                     •		 uild	thought	leadership	and	brand	association	to	establish	
Activision	Blizzard	   IGT	                   Pandora	                 your	company	as	number	one	in	the	games	monetization	field
Amazon	                Industrial	Light	&	    Playcast	Media	          P
                                                                     •		 osition	yourself	alongside	100+	of	the	games	industry’s	most	
Atari	                 Magic	                 Systems	                 influential	executives	and	demonstrate	your	specific	expertise	
BBC	Worldwide	         Infernum	              PlayJam	                 in	front	of	these	key	players		
Big	Fish	Games	        Productions	           Rare	
BigPark	               Interxion	             Samsung		
                                                                     Who’S AttEndinG?
Bigpoint	              Jagex	                 SEGA	                  150+ senior level decision makers from the following:
CCP	Games	             Kabam	                 Sony	Computer	           P
                                                                     •		 ublishers

Comcast	               Konami	Digital	        Entertainment	         •	Developers
                                                                     •	Digital	distributors
CrowdStar	             Entertainment	         America	                                                   Thought-leadership,
                                                                     •	Consumer	manufacturers
Demonware	             Kontagent	             Square	Enix	                                               branding and visibility
                                                                     •	Telcos                            with a proven ROI!
EA	                    Level	3	               Take	Two	
                                                                     •	Billing	&	analytics	platforms
Eidos	                 Communications	        The	Walt	Disney	                                           ü		Exhibition	zone		
                                                                                                            (only	8	spots	available)	
Flurry	                LG	Electronics	        Company	               Job titles include:
Forbes	                Microsoft	             THQ	                   •	CEO,	Director,	VP                 ü		Private	meeting	room	
                                                                                                            with	meeting	set	up	
Foundation	9	          Namco	Bandai	          Ubisoft	               •	Head	of	Monetization                 assistance
G-cluster	Global	      Games	                 Video	Gaming	          •	Head	of	Digital	Distribution
                                                                                                         ü		Run	your	own	workshop
Gaikai	                NaturalMotion	         Technologies	          •	Head	of	Marketing
GameFly	               Games	                 Visa	-	Playspan	         H
                                                                     •		 ead	of	Business		
                                                                                                         ü		Sponsored	Industry	
                                                                                                            Networking	Parties
Gameloft	              NEC	Europe	            Vodafone	                Development
                                                                                                         ü		Refreshment	Sponsor
GameStop	              ngmoco	                Warner	Bros	
                                                                                                         ü		Badge	&	Lanyards	
Google		               Nintendo	of	           WildTangent                                                   Sponsor

                                                                                                         ü		Showguide	sponsor	&	
                                                                                                            much	much	more…		
             Call 1 800 814 3459 ext. 7547                                                                  Get	in	touch	now

              or email alex@vgintel.com                              Get	face-time	with	your	target	customers	-	contact	Ravi	Virpal		
                                                                     at	1800 814 3459 ext. 7522	or	ravi@cgconfusa.com now!


                                  For more information email: alex@vgintel.com
  GAME MONETIZATION USA
  December	5-6,	2012,	Hotel	Kabuki,	San	Francisco,	USA                                                               5 Easy Ways to Register
                                                                                                                     Email	 alex@vgintel.com
                                                                      date & venue	                                  with	your	full	contact	details
     Accommodation
     We	have	arranged	a	discounted	room	                              September 5-6,                                 Register	on	the	website	at:			
     rate	at	the	Hotel	Kabuki,	San	Francisco	Bay	
     and	reservation	details	will	be	sent	to	you	
                                                                      hotel kabuki,                                  www.videogamesintelligence.com/
                                                                                                                     monetization
     when	you	register.	It	is	recommended	that	                       San Francisco, USA
     you	book	early	to	take	advantage	of	this	
     offer	as	rooms	do	sell	out!                                                                                     Call	the	booking	line	on		
     Easy ways to pay:                                                discounts                                      toll	free	on:	1 800 814 3459
     credit card: Complete	and	return	this	                           Early	registration	and	special	
     form	with	your	credit	card	details                               group	offers	could	save	you	even	              Mail	this	form	to		
     invoice: Simply	complete	and	return	this	                        more!Please	email		                            Video Games Intelligence,
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     call: Ring	the	registration	team	toll	free	                      you	are	eligible	for	a	group	                  London, E1 6PX, United Kingdom
     on:	1	800	814	3459	ext	7547                                      discount.
     Email: Simply	email		
     	alex@vgintel.com                                                                                               Fax	back	this	form	to		
                                                                                                                     US	fax	no.	is	1 800 814 3460	


                          REGiStER noW                                                                            Super Early
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   snacks,	3	course	lunches	and	the	
   networking	reception.	They	give	
   you	an	access-all-areas	pass	
   to	the	event,	meaning	you	can	
                                                  Basic pass:
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   tracks.	Register for a BUSinESS
   pASS and receive the AUdio                                                                                     $695 for	companies	with	under	30	employees.
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Cancellations:              All	conference	places	are	fully	transferable	without	any	charge.		There	will	be	no	
penalty	for	cancellations	received	before	November	2nd	2012.	(Credit	card	registrations	are	subject	to	a	5%	
cancellation	fee)	If	written	confirmation	of	a	cancellation	is	not	received	before	November	2nd	2012,	we	will	
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                                                                                                                   1 800 814 3460
                                                                                                              SAvE
GAME MONETIZATION USA                                                                                       $400
                                                                                                            RESERvE yoUR
December	5-6,	2012,	Hotel	Kabuki,	San	Francisco,	USA                                                        plAcE todAy




Multi-platform monetization strategies
to maximize acquisition, retention & RpU
Speakers from:




Publishers, developers, billing engines                                             Expert speakers:

and analytics platforms unite at the only                                                   Paul Thelen,         Carlson Choi,
summit looking exclusively at how to
                                                                                            CEO,                 VP of
                                                                                            Big Fish             Marketing,
                                                                                            Games
monetize the digital gaming revolution                                                                           Namco Bandai

                                                                                                                 Steven de
•	Acquire new paying players:	Discover	how	to	reach	the	                                    David Reid,
                                                                                                                 Benedicts,
                                                                                            CMO,
  millions	of	previously	untapped	players	and	markets	that	digital	                                              Director of
                                                                                            CCP
  distribution	opens	up	to	your	business                                                    Games                Marketing,
                                                                                                                 Tencent
•	Monetization strategies:	Learn	how	to	create	games	that	
  allow	all	your	players	to	be	payers,	maxime	revenue	from	both	low	                        Craig Relyea,
                                                                                                                 Emily Greer,
  value	players	and	whales                                                                  SVP of
                                                                                            Marketing,           Co-Founder
                                                                                                                 and COO,
•	Retain players over the long-term:	Harness	cutting	edge	                                  Disney
                                                                                                                 Kongregate
  analytics	in	your	games	and	keep	players	engaged,	paying	and	                             Interactive
  generating	RPU	for	years	rather	than	months

      a solid cross-platform experience for you
•	Build                                                                             Sponsors:
 players:	Get	your	games	on	the	raft	of	new	devices,	from	mobile	to	
 Smart	TV,	and	watch	revenues	multiply


 3 excellent reasons why you need to be at                                          Media partners:
 Game Monetization USA:
    MAkE MonEy! Game	Monetization	USA	will	teach	you	all	the	strategies	you	
     need	to	grow	acquisition,	retention	and	RPU,	ensuring	you	profit	from	the	
     biggest	shake	up	in	the	industry	since	Atari	launched	its	first	console

    150+ MonEtizAtion ExpERtS -	The	only	focused	Game	Monetization	event	
     where	every	major	publisher	and	tech	owner	is	either	speaking	or	attending

    ExclUSivE MARkEt dAtA	-	After	6	months	of	exhaustive	research,	Game	
     Monetization	USA	is	able	to	provide	you	with	the	latest	figures	and	focused	
     case	studies	-	making	this	the	industry	hub	for	serious	business	discussions


                 plUS: networking parties, product launches, Expo zone & more!

				
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