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					              Well, maybe I’m biased (being the how members use industryprogram), but I used onlineemail m
                             to email metrics Webstrong, too,strongestchannels,of would I’ve think and findhav
                                          Our are site Of these three email standards. say our two; weratet
                                                         who given our resources. aI webinar follow our chats
                                                                         channel I Yes, Our unsubscribe the
                                                                                      closely or newsletter is
Personally speaking, I’d likeOurbetter understandpersonis our runs ourI’ve attendedcommunication,our Iemails a




                                                                                  Two things: a)Access to inf
                                                                                  a)      Access to informati
                                                                                  b)      Access to other me
                          I’ve listened to the am personalhave a wikibut is bothand orI’ve used once, but otherforAAC&Ureas
                                         for some an avid reader of blogs,work that question professionally. ask few us
                                                      We interests,This onlydifficult twice for work moment I subscribe v
                                                                      for a once personally. well would the a that, I’m
                                                                                  Moreover, how
            I’ve used discussion boards yes, Ioccasional podcast both at AAC&U personally andat the (it was to thanotherpro
                                                                                  Needless to say, as technology advances,




wo things: a)Access to information regarding current educational trends (you know what I mean) – and those on the horizo
       Access to information regarding current educational trends (you know what I mean) – and those on the horizon.
       Access to other members – which is even more important because these are the people going through this on their c
well would the AAC&U product translate into, say, a wiki? (Of course, we do have podcasts, which I think are a good match
 as technology advances, we will too. But it would be pointless to implement a technology that didn’t have a purpose.




– and those on the horizon. b)Access to other members – which is even more important because these are the people goin
those on the horizon.
ng through this on their campuses, who can give each other (and us) advice, guidance, and feedback regarding this inform
h I think are a good match for AAC&U.) We could easily start a blog, and the idea has been discussed at length. At the mo
 idn’t have a purpose.




these are the people going through this on their campuses, who can give each other (and us) advice, guidance, and feedb

back regarding this information.
ssed at length. At the moment, though, we don’t feel that a blog would be the best vehicle for any particular message, an




vice, guidance, and feedback regarding this information.
y particular message, and we aren’t going to use the technology just because it’s there.
AAC&U Member and Staff Questionnaire

Member Questions
1.) What do you feel is the most important benefit you receive from participating in AAC&U meetings or other events?
2.) What do you feel AAC&U could do to better serve you?
3.) Describe your satisfaction with the effectiveness of the following communications channels used by AAC&U:
                                            a. Emails
                                            b. Website
                                            c. Brochures or other print items
4.) Do you personally use the technologies below? Does your campus?
                                            a. webinars
                                            b. videoconferencing
                                            c. online chats
                                            d. online discussion boards
                                            e. podcasting
                                            f. blogs
                                            g. wikis
5.) How do you think AAC&U could make use of these technologies to better serve you?


Institution/type                         Respondent/title         (1) most important benefit

Western Nevada College                   Carol Lucey, President   Intellectual stimulation, professional dev. around issues related to
                                                                  undergrad ed., genearlly at annual meeting

Cottey College                           Mary Kitterman, VP for   ability to stay current regarding critical issues in higher education with
                                         Acad. Affrs, Dean of     emph on lib. edu., diversity, globl. iss's
                                         Faculty
College of San Mateo                     Jean Mach, English        larger perspective on imp. issues in edu--the forum that AAC&U
                                         Prof.                    provides for these conversations
University of Nebraska-Lincoln           Rita Kean, Dean of        Opportunity to interact with administrators and faculty from other
                                         Undergraduate Studies    universities and the fact that AAC&U seem to be ahead of other edu.
                                                                  institutions in terms of identifying issues.
Minneapolis Community and Technical      Linnea Stenson, Dean      networking and information
College                                  of Academic Affairs
Staff Questions
1. What do you feel is the most important benefit AAC&U gives its members?
2. What do you feel AAC&U could do to better serve members?
3. Describe how effective you think the following communications channels used by AAC&U are in serving members:
                                            a. Emails
                                            b. Website
                                            c. Monthly e-newsletters
4. Do you personally use any of the technologies below? Have you done so for previous jobs or activities outside of AAC&U? If you have, please briefly describe how yo
                                            a. webinars
                                            b. videoconferencing
                                            c. online chats
                                            d. online discussion boards
                                            e. podcasting
                                            f. blogs
                                            g. wikis
5. How could AAC&U make use of these technologies to better serve members? What opportunities and/or challenges would you foresee in using these technologies?

Institution/type                         Respondent/title          (1) most important benefit
AAC&U   Ursula Gross,           I believe members benefit from AAC&U in two ways. Our resources
        Marketing/Public        – books, periodicals, Web site, and meetings – are some of the best
        Relations Associate     in the field. Faculty and administrators can look to AAC&U for best-
                                practices in curriculum reform, current thought on student learning,
                                and new research on general education and liberal education.
                                AAC&U casts a wide net in its work, but it’s only appropriate given the
                                undertakings of colleges and universities today. Faculty and
                                administrators are working to include increasingly integrated types of
                                learning and education into four years of school, and AAC&U
                                provides resources on many of these applications.        The second
                                benefit AAC&U gives its members is more pro-active in nature.
                                Collecting, synthesizing, and publishing leading ideas and best
                                practices is undoubtedly valuable, but we also communicate with our
                                members that these resources exist, how to use them, and how to
                                engage with like-minded people. In short, AAC&U presents
                                networking and career opportunities, allowing people to get involved
                                in a few different ways.



AAC&U   Ross Miller, Senior    AAC&U helps to build a campus's identity as a part of a movement
        Director of Assessment for liberal education as the underpinning of all undergraduate
        for Learning           programs on a campus. As part of that identity, they are able to find
                               other campuses and colleagues with whom to work on issues held in
                               common and to share and compare programs, ideas, and resources.
                               While not all individuals on a campus may know about AAC&U
                               membership, there can be an influential core of AAC&U participating
                               administrators and faculty who influence the rest of campus with
                               ideas developed in connection with AAC&U publications and
                               meetings, etc.
AAC&U   Suzanne Hyers, Senior    Two things: a)Access to information regarding current educational
        Director, Internal       trends (you know what I mean) – and those on the horizon. b)Access
        Planning and Director,   to other members – which is even more important because these are
        Annual Meeting and       the people going through this on their campuses, who can give each
        Marketing                other (and us) advice, guidance, and feedback regarding this
                                 information.




AAC&U   Laura Donnely,           I think it’s the publications, as well as the ability to network and share
        Associate Editor/Staff   ideas with other like-minded individuals through our network meetings
        Writer                   and conferences.
AAC&U   Noreen O'Connor,         Meetings and publications
        Associate Director of
        Web Communications




AAC&U   Nancy O'Neil, Director   Vision and strategies for strengthening undergraduate education.
        of Programs, Office of
        Education and
        Institutional Renewal
(2) better serve you                               (3) Emails         (3)Website

Be more attuned to needs of comm. colleges         OK                 Very Effective


make conferences less expensive                    helpful & timely   very helpful


costs are a barrier to broader participation       excellent          excellent

 Serves us well. Are an AAU/NASALGIC institution   good               hard sometimes to locate dates of a
and AAC&U provides opp. to meet colleagues from                       meeting
a range of institutional types
 more connections to community colleges            love them          okay, I usually end up there via email
If you have, please briefly describe how you used them.




you foresee in using these technologies?

             (2) better serve members                     (3) Emails   (3)Website
Personally speaking, I’d like to better understand      Well, maybe I’m biased (being the person who runs our        Our Web site is our strongest channel
how members use our resources. I closely follow         email program), but I think our emails are very effective.   of communication, and we have the
our email metrics, sales numbers, and Web hits, but     We are pretty up-to-date on current standards insofar        best Web site in our particular field.
that only tells me that our resources are being read.   as basic readability. We send both html and text-only        Of course, we don’t spend millions on
What I’d like to know is what happens after a book      versions (our software detects what form the recipient       our site, so there is room for
is read or an email is opened. Was it helpful? Was      prefers), and none of the email’s core message is            improvement, but I think it serves our
it boring? What was the most useful part? If I          embedded in an image (so people can still get the point      purposes well. The only
knew what was working best for our members, I           of the email even if they don’t download the images).        disadvantage to it is potential
think I could better serve them. It’s an easy jump to   We have an immediate unsubscribe feature, and                information overload – aacu.org is
say that for all of AAC&U.                              people can update their information simply as well. We       huge!
                                                        limit the number of emails we send to one per week
                                                        (with the exception of our high season, when two can
                                                        be sent out in one week). Our email metrics are strong,
                                                        too, given industry standards. Our unsubscribe rate is
                                                        well, well below 1%, and our click through rate
                                                        averages above 10% (industry average varies
                                                        depending on source, but nearly all cite a figure under
                                                        10%).


If we had the capacity to research the impact of our modestly effective. I say that because Ursula told me           pretty effective IF ACCESSED. I
various meetings and institutes, we could better      that only 10 - 15% of emails are even opened.                  would guess that half of the people
reshape and improve them. Come to think of it, that                                                                  who I ask about the Web site are
is something that I should investigate - a better way                                                                already familiar with it, the rest I guide
to assess what happens to people who attend our                                                                      through menus to the information that
meetings.                                                                                                            they need.
We could better enable a flow of information     A good method of disseminating information           A good method – but could include
between and among our members, instead of                                                             more information.
information going from AAC&U to them.




I’m honestly not sure…I’ve only been at AAC&U for Blasts seem effective, but we should probably monitor same as above
three months, and I don’t even know everything we the results more—or, if someone is, they should let the
do for members yet!                               staff know the results
Be more friendly to faculty and make peace with the these are over used now                                       good but it may have too much “old”
AAUP                                                                                                              content and text heavy content




Focus as much on the practical strategies and “how-     I think electronic is the way to go, without losing the personal touch or face-to-face interaction that we have with me
to” as on the vision; help members translate            through other channels (until we can bottle Dennis and send him over the internet). I think it would be a good idea t
promising practices found on other campuses; help       conversation about all of our communications mechanisms vis-à-vis our new strategic plan (e.g., if we are going to
with the eternal issue of promotion and tenure (as it   inclusive excellence, should we have an IE feature in our newsletter every month? On our front page? etc.)
is currently configured) serving as a roadblock to
educational reform; have a better sense of our own
impact (measured richly) to feed back via marketing
to members.
(3) Brochures or other   (4) webinars                   (4) video          (4) online    (4) online discussion (4)             (4) blogs
print items                                             conferencing chats               boards                podcasting
OK                       very occasionally              frequently for in- no            ocassionally          not yet         never
                                                        state meetings

well done                self & campus: yes             self & campus: self &            self: no, campus: yes   self: no,     self: no,
                                                        yes            campus: yes                               campus: yes   campus:
                                                                                                                               yes
especially excellent     no                             no                no             no                       no            no

helpful                  yes                            yes               yes            yes                      yes          "?"


love them                personally, no; college: yes   personally, no;   personally,    personally, no; college: neither      neither
                                                        college: yes      no; college:   yes
                                                                          yes
(3) E-newletters   (4) webinars   (4) video      (4) online   (4) online discussion (4)          (4) blogs
                                  conferencing   chats        boards                podcasting
Of these three channels, I       I’ve attended a webinar or two; I No                Yes, I’ve used    I’ve used discussion      I’ve listened to   yes, I am
would say our newsletter is      find them about as helpful as                       online chats      boards for some           the occasional     an avid
the least effective, mainly      conference calls, which is to say,                  socially, for a   personal interests, but   podcast both       reader of
because we didn’t create it      not very.                                           help-             only once or twice for    for work and       blogs, both
with maximum effectiveness                                                           desk/custome      work (it was to ask       personally.        personally
in mind. Our newsletter was                                                          r service         other users opinion of                       and
conceived for our core                                                               feature, and in   a product’s feature).                        profession
membership, and has only                                                             a previous                                                     ally. I
been expanded to our broad                                                           job. I do not                                                  subscribe
membership recently.                                                                 use online                                                     via RSS to
Although it provides very                                                            chats at                                                       many
useful information, it is only                                                       AAC&U.                                                         email
one of many means of                                                                                                                                marketing
communication.                                                                                                                                      blogs to
                                                                                                                                                    stay
                                                                                                                                                    current.




unsure. My guess would be I helped with some webinars in a        none at            I have used     reading only, not           only through reading
somewhat better than email collaboration between AAC&U            AAC&U, only        the             contributing                download, not only
but not highly effective.     and the TLT group                   one or two prior   technology                                  upload
They can, however, be a                                           to this            but find it
boon to the campuses                                                                 frustrating for
featured, providing support                                                          more than two
for individuals and program                                                          people
that are strengthened
politically by the publicity.
Good for the quick pieces of Haven’t done.   Haven’t done.   Haven’t done. Haven’t done.                   Yes, I do for      Not a big
information (although we get                                                                               the AM and         fan. They
a bit wordy with regard to our                                                                             subscribe to a     seem a bit
own stuff). The features are                                                                               few myself.        narcissistic
a good source of “what’s                                                                                                      (but I do
happening” out there.                                                                                                         read a few
                                                                                                                              political
                                                                                                                              ones,
                                                                                                                              except
                                                                                                                              when they
                                                                                                                              start
                                                                                                                              talking
                                                                                                                              about
                                                                                                                              themselve
                                                                                                                              s too
                                                                                                                              much.)


well, since I write these, I   no            no              I’ve              again, I regularly          no, although I     not at
hope they are effective! But I                               participated in   participate in these, but   would like to. I   AAC&U,
think we also need to study                                  them before,      not at work. I post on      haven’t            but in
how people use these—do                                      but not for       message boards              investigated       previous
they read the feature only?                                  work (they        related to                  what’s out         jobs I was
The announcements only?                                      were about        hobbies/lifestyle           there yet, but I   extensively
Nothing? All of it? We really                                articles at                                   know there is      involved in
have no idea right now. And                                  Washingtonp                                   a great deal of    posting to
we don’t ask for feedback,                                   ost.com that I                                choice.            blogs,
since, in the past when we                                   read)                                                            monitoring
did, no one ever responded                                                                                                    them, and
by writing a letter or a                                                                                                      updating
comment.                                                                                                                      our own
                                                                                                                              publication
                                                                                                                              blogs
             They are great                  no                                no               -online         -online discussion      -            -blogs—I
                                                                                                chats—yes,      boards—yes,             podcasting—y don’t have
                                                                                                outside         community and PTA       es!!! A TON! a blog but
                                                                                                AAC&U for       forums                               I read
                                                                                                dissertation                                         some
                                                                                                support
interaction that we have with members        I read blogs, though I’ve never written one. I use chat technology outside of AAC&U. We use a discussion board for a project right now,
 I think it would be a good idea to have a   and nobody is really using it (which is what everybody says happens). I’ve listened to podcasts of NPR and Democracy Now. I’ve joined
gic plan (e.g., if we are going to promote   in web-based seminars through work, and find them a bit over-rated. (Kind of like powerpoint – everyone went crazy over powerpoint,
On our front page? etc.)                     and most people use it as glorified overheads.)
(4) wikis        (5) make use of technology

no               podcasting for people who can't make meetings


self: no,        put more of the keynote speakers on videoconference, etc. Make it as
campus: yes      inexpensive as possible.

no               B/c days are full, print publications are helpful because can be read at
                 home and involve less time in front of computer
yes              podcasting presentations by noted speaers would be very helpful.
                 Webinars are okay as is videoconferencing.

 some, both      nothing I can think of at the moment
personally and
college-wide
(4) wikis   (5) make use of technology
We have a wiki      This is a difficult question at the moment for a few reasons. Our
at AAC&U that       members are not as tech savvy as some other groups may be. And
I’ve used once,     even those members that are knowledgeable are not demanding (or
but other than      even nicely asking) us to distribute our resources in these ways. So,
that, I’m not a     there is no demand for us to repackage our product in these
big wiki user       technologies at the moment. Moreover, how well would the AAC&U
(unless you         product translate into, say, a wiki? (Of course, we do have podcasts,
count wikipedia,    which I think are a good match for AAC&U.) We could easily start a
which has           blog, and the idea has been discussed at length. At the moment,
become so           though, we don’t feel that a blog would be the best vehicle for any
structured that I   particular message, and we aren’t going to use the technology just
don’t know if it    because it’s there. Needless to say, as technology advances, we will
is a true wiki      too. But it would be pointless to implement a technology that didn’t
anymore).           have a purpose.




reading several,    I think the trick is to fine an authentic need that the technology
my first writing    supports. For example, if air fares increase because of fuel prices,
was for the         we may learn to have more videoconferences, on-line chats, etc. to
AAC&U               support collegial work at a distance. Early in the technology boom,
Thanksgiving        some uses were sort of forced into classrooms and failed through
lunch               lack of training, software, or support. We need to build better "office
                    imaginations" in these technologies so that when we are trying to
                    solve a problem, some of these options will occur to us as we
                    consider possible solutions. Currently, there are few items on this list
                    that pop up quickly when I am in problem solving mode. Phone
                    conferencing is, of course, quite easy, cheap, and familiar and, to
                    some extent, overlaps some of the functions of many of these listed
                    technologies. It is old technology but still quite effective.
This is very new   I would need to get more familiar with all before I encourage AAC&U
to me. Must        in any direction. But I do see myself as representing many of our
start doing with   members (about the same age, same newness to technology, etc.). I
AAC&U’s.           should be able to answer this much better in a few months.




only the AAC&U I think a blog on our homepage that would be updated on a two or
Intranet wiki! three-times weekly basis by the VPs about their travels and
               conversations with our members could be really interesting and a big
               draw. But that would take a significant time commitment from Carol,
               Caryn, Debra, Alma, et.al., as well as their assistants and staffers.
               And once you start a blog like that, you can’t let it just languish.
               You’ve got to keep it up. Still, I think it could provide a great service.
              -wikis—YES,      RSS feeds are now in the works; a better shopping cart is also being
              constantly       developed




 board for a project right now, I think they should not be clunky! That’s my biggest problem with web
d Democracy Now. I’ve joined seminars. And of course, people who are goofy presenters in person
went crazy over powerpoint, will be goofy presenters online, too. :) Who is facilitating matters
                                greatly, as always. I think we should make more use of video clips in
                                our work. I’m hoping the AAC&U TV thing leads to that. I realize we’ll
                                have to take into consideration folks with low-speed internet, but that
                                shouldn’t preclude us from using it at all.

				
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