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PARTNERS 1 THE WORLD
2008
OF NEW HOLLAND
AGRICULTURE
P
artners has changed. As from
now, New Holland Agriculture’s
magazine for Customers and
Dealer boasts a brand new format to
make reading the news, information
and upcoming events more enjoyable.
The new Partners is part of a wider
communication project that includes,
among other things, the launch
of our new website.
But we still have one chief aim:
To focus on the world of farming
using our values of Innovation,
Dynamism and Smartness.
Think Biggest New Holland Style
And in doing this we want to
strengthen the unique bond which
Presented in Paris at the end of An innovative merchandising
makes us authentic ‘Partners’. July: the rotary combine with the line that expresses dynamism,
Anyway, enjoy your reading and we’ll highest production capacity in the smartness and respect for
see you again with our next issue. world - the CR9090 Elevation. the environment.
Roberto Bandoli
Global Brand Communications 2 17
It has the most powerful engine in the world for a machine of its category; the
widest header available on the market; the most spacious cab and the largest
grain tank. It is the CR9090 Elevation: The ultimate expression of design and
construction ability available today in combine harvesters.
And, it is a New Holland Agriculture machine.
Think
2
(compared to the already more than 4,000 tractors and
considerable capacity of 630 combine harvesters.”
the CR9080) and it also “These successes are the
has the largest cab in its result of a very specific
category which provides strategy and it’s one that has
the operator with the led New Holland to invest
highest degree of comfort, in three major elements: Its
thanks to the very modern own brand; customer care
controls. (These feature the and great attention to the
new IntelliViewTM III colour product. As far as the brand
touch screen - an essential is concerned, there are three
part of the control panel). values that set New Holland
During the course of apart from its competitors
Biggest
O
n the 24th and
25th of July
more than 50
European journalists
from some of the most
prestigious magazines in
the field, entered the press
the press conference,
Carlo Lambro took the
opportunity to tell the
visiting journalists a
little about the company
that has achieved this
remarkable engineering
and these are: Innovation;
dynamism and smartness.
“Innovative, dynamic and
smart”, Mr Lambro went
on, “those are becoming
key words through which
one can understand the
Unbeatable
It’s not just a question
of quantity, but also
of quality: In fact, the
CR9090 outstrips every
other existing model
not just thanks to its
obvious external features
equivalent power ratings.
Coupled with an
increased fuel tank
capacity (1,160 litres),
this feature guarantees
the CR9090 Elevation day
long operation without
The latest
generation of the
VarifeedTM has a
record width of
10.7m
conference room in the and agricultural feat. company’s success and (the header being the interruptions. The engine
former abbey of Chaalis, products, like the CR9090.” most impressive), but technology means that it
near Paris. As they came “The attention we pay to for its ability to offer is totally compatible with
in they were faced with “Innovative, our clients is clear, and is
illustrated by how we care
unprecedented 100% usage of biodiesel
a platform: 10 metres productivity levels. fuels which also means
by 70 centimetres - the dynamic & smart” for our sales network, which,
in Europe, covers over 98%
Using the 13,000 cm3 considerable savings in
precise width of the largest Iveco Cursor engine terms of running costs.
combine harvester header “Before I hand the stage of the territory with over 600 with compound turbo To adequately cool the
in the world. over to the CR9090,” exclusive distributors. technology, the CR9090 engine, the CR9090
Onto this platform stepped Mr Lambro began, “allow It’s also clear in the Elevation can rely on a Elevation is equipped with
Carlo Lambro, Vice me to give you an overview investment we make in power of 544 CV (400 kW) a double rotary dust screen
President of Sales Europe of our brand, its strategy specific training. In 2007 at normal working speeds system with the cooling
for NH Agriculture and and the results it has so far alone we spent three million and a maximum power of capacity increased by 32%
Hedley Cooper, Director achieved in Europe. Euros on this. And our clients 591 hp (435 kW). compared to the CR9080
of Product Marketing for “New Holland relies on a are, after all, where our This is greater by as much Elevation.
Combines, to demonstrate, tradition of innovation that energies are concentrated. as 61 CV (45kW) than
in detail, the latest creation dates back over 100 years. Just one year ago we that provided by the
from the award winning This innovation has led to launched our “New Holland CR9080 Elevation.
CR9000 Series. the creation of more than 20 Top Service” program, to The turbo compound
First, they described some product lines and 80 product assist final users 24 hours a technology (which
of the features that have families, amounting to over day, 365 days a year.” exploits a second turbine
led to the CR9090 rightfully 300 different models world downstream of the first to
claiming its title of the wide. retrieve the energy of the
most productive combine “In Europe in particular, our The greatest engine’s exhaust fumes,
harvester in the world. leadership is clearly illustrated thus ensuring that it is not
The CR9090 has: A 3,000 cm³ by our market share: One challenge lost or wasted) improves
turbo compound engine in three combine harvesters the fuel efficiency, with
which is capable of and one in five tractors is Hedley Cooper, Director savings of up 5% on
delivering a maximum made by New Holland. And, of Product Marketing for consumption compared
power of 591 hp (435 in June alone, we delivered Combines, then took the to standard engines with
kW); a new VarifeedTM 10.7
metre grain header; the
latest generation twin rotor
technology, with adjustable
rotor vanes allowing a
greater separation capacity;
the Opti-CleanTM system
with the largest cleaning
The IntelliCruiseTM system
area on the market (6.5 m2);
optimizes vehicle speed
a grain tank of 12.500
depending on the load
litres which provides 20%
size
greater storage capacity,
Forward Speed
Crop Load
Three medals for the
New Holland rotary
combine
The DLG (the German grain pan and the
Agricultural Society) sieves, is capable
has awarded three of optimising the
medals to Series movement of each
9000 New Holland single component.
combine harvesters: The Opti-Clean ™ system
A gold medal for the is the first to allow a
Grain Cam TM system synchronous movement
and two silver medals of the grain pan and
respectively for the the lower sieve, counter
Opti-Clean TM cleaning to the movement of
area and for the the pre-cleaner and
IntelliCruise TM system; all upper sieve. The results
systems installed in the of this new feature
new CR9090 Elevation. are a greater cleaning
The Grain Cam TM capacity thanks to a
system monitors the higher cascade and
grain sample quality a more aggressive
as it travels along the movement of the sieves.
clean grain elevator. The synchronisation
The sensor detects and of the Opti-Clean TM
calculates the amount cleaning system
floor to answer one of the had to increase the heat day without interruption. with as much as 5.8 m2 of of ‘material other also guarantees the
fundamental questions about dissipation capacity by 32%. “Once you start thinking glass area, as well as the than grain’, including reduction of vibrations
the machine of the moment, We also introduced the big,” Mr Cooper continued, guidance systems such as broken grain, using on the machine itself.
the CR9090 Elevation. How record breaking header, “it’s difficult to stop. Because the new IntelliSteerTM system image processing The automatic crop
had New Holland managed 10.7 metres in length, of this, we wanted to go and the new IntelliViewTM III software to analyse feeding system provided
to create the combine which uses VarifeedTM for quality of harvesting touch-screen monitor. the photographed by IntelliCruise™
harvester with the highest technology and is over one and threshing, as well as In short, no details, however sample. So, to maintain monitors the crop
productivity in the world? and a half metres longer quantity. We started out with small, have been overlooked or improve the grain load at the header to
“The challenge was to than our previous header. the exclusive Twin RotorTM in our attempt to do things quality, the operator optimise the machine’s
achieve a level of productivity Engine power and header system, a highly-acclaimed on the largest scale.” can adjust the threshing forward progress.
that had never been reached width ensure the highest feature of the CR9000 Series, system and the cleaning A sensor on the header
before. Our advantage was productivity. That’s why we and we have improved it area on the basis of and straw elevator drive
that our starting point was had to increase the grain tank further. In fact, the rotor In the test field the visual information verifies the quantity
the excellent and well- capacity, which, at 12,500 vanes are now adjustable, presented in the form of crop fed into the
received CR9000 Series. Our litres, is the largest in the guaranteeing a further After the conference, in the of a graph on the new combine harvester and
challenge was to improve the world. 10% increase in production grain fields near Chantilly, IntelliView™ III monitor. detects any variations
productivity by focussing on “But these impressive compared to the CR9080. the veil was finally lifted New Holland also in the load in advance.
key areas of the machine. figures shouldn’t allow us And the improved quality of on the CR9090. Everyone introduced a new The machine’s forward
The first component to overlook issues such the product also stems from had a chance to take their self-levelling sieve area: progress is then
we focused on was the as efficiency and energy the largest cleaning area time and examine the The latest generation adjusted automatically
engine and we went for conservation: As a matter available on the market (6.5 combine in detail, with the Opti-Clean™ system on the basis of the
the Iveco Cursor 13TCD. of fact, and this is perhaps metres) which is equipped New Holland Technicians offers the largest acquired data to
The turbo compound the most surprising feature, with OptiCleanTM technology. on hand, to answer any cleaning area on the ensure continued top
technology provides a level despite the CR9090 being “And finally, we have also questions. market (6.5 m 2) performance and the
of performance that cannot the largest combine harvester taken into account the And then, with a and, thanks to maximum comfort for
be matched by any other in the world, the fuel comfort of those who will be surprisingly subdued roar the independent the operator.
combine harvester currently consumption is 5% less than working with the CR9090. for such a powerful engine, management of the
on the market. machines with equivalent We offer farmers and the CR9090 started up and
“In fact,” Mr Cooper power. And, of course, the farm contractors the most prepared to confront
explained, “to provide 1160 litre fuel tank means spacious and comfortable the vast expanse of
suitable engine cooling we that operators can work all cab available on the market ripe corn. At the wheel,
New Holland’s top test
drivers went through the feeling of luxury, innovation
controls with the journalists, and space.
so the visitors could see for Combine harvesting
themselves how easily and
m ev
themselves ow w is transformed into a
is
accurately the CR9090 can
u tet
accurately t e CR9090 n pleasurable task with
be put through its paces.
h h
e put through its ngertip
fingertip controls which
g
Entering the cab of this
Entering the
teri
Ente in h of allow for maximum
llow
allo m
exceptional vehicle it’s
exceptional
ceptiona
exceptional performance which can be
e
performance which n c
evident that every effort has
evident that every
d
evid n has
a maintained hour after hour.
ma
maintained afte
aft r
been made to ensure the
e ade
been made o ensure e s To get an idea of the actual
To h a a
a f the actual
operator can continue to
operator can continue o
erat
operator a n results, the speed at which
re e d
he speed at which c
work efficiently through the
work efficiently through the
ient y r u e the crop was disappearing
t
the crop was disappearing
o i
dis pp ar n
long harvest days.
on arves v
long harvest days. y was remarkable. Just a
remarkable Just
m le. s
rema kable Jus
The cab is spacious and light
h c spaciou n ight
a ous
The cab s spacious and light h glance at the field every
glance at the eld every
g e h l e e
thanks to the glass panels
thanks to the glass pane s
t anks t glas anels ass few minutes was enough to
in tes w enoug ough
w minutes was enough to u
that surround the driver on
hat urroun t d v
und
that surround the driver o realise that, pass after pass,
alis that pa s after pass
ise at, fter ass,
realise that, pass after pass,
three sides. The climate
three sides. The climate
thre sides h climat
ree d m the CR9090, was literally
h R9090 0 literally
the CR9090, was literallyea
controlled temperature, the
co t olled temper u e
controlled t mperature, the devouring hectares of cro
devouring hectares of crop.
de in he tares crop.
n e op
op.
monitors, the ergonomically
monitors
n ors,s rgo omical
monitors, e ergonomically
placed controls, even
p ac d ont ls v
placed controls, even
the refrigerated drinks
th refrige a
the refrigerated drinksr k
compartment, all add to the
comp r ment l ent, d th
compartment, all add to the
4
Guinness World Harvesting Record
broken
Set at Castle Heaton Estates, Northumberland, UK,
by the new CR9090 Elevation combine harvester:
551.6 tons of wheat harvested
I
n j u s t e i g ht h o u r s , n e e d e d to t r y fo r e v e n b e t te r re sul t s ,
N e w H o lland ’s late s t th e re co rd our s e l ve s . going over the 60 0 -ton
co m b in e ha r ve s te r ”H e was to b e prove d ma r k . ”Ed d i e A ll e n,
m o d e l ha r ve s te d r i g ht . O p e ra t i n g a h e a d o f t h e L l o y d Ltd
551.6 to ns of w h eat. CR 9 0 9 0 El e vat i o n fo r d e a l e r s hip, a d d e d :
T his a s to nis hin g e i g ht h o u r s , h i s t e a m “Given the ground
p e r fo r m a n ce w a s c u t a n d t h r e s h e d 551.6 and weather conditions,
achieved during an to n s o f R o b i g u s w h eat , M o unt fa ir Fa r m in g
attempt at the world a t a n a v e ra g e o f 6 8 .95 Ltd ’s a c hi e v e m e nt
har ve s t ing re co rd at
Ca s t l e H e ato n E s t ate s ,
N o r t hum b e r la n d in
to n s p e r h o u r. T hi s w a s
alm o s t t w ent y to ns
m o re t ha n t h e p re v i o u s
was absolutely
e x t ra o rd ina r y. I t p rove s
t ha t t h e CR 9 0 9 0 i s
The record-breaking company
t h e U K o n t h e 26t h re co rd. “ We cut a tot a l a n au t h e nt i c c ha m p i o n. Mountfair Farming Ltd operates farming machinery. Mountfair’s
S e pte m b e r b e t w e e n of 53.5 he c t are s , in T hat ’s w hy s o many on over 2,000 hectares of farming managing director, William
12.5 0 a m a n d 8 .5 0 p m . t hre e d i f fe re nt f i e l d s , cli e nt s have alrea d y land in northern England on behalf Grimsdale, is convinced that “you
W illiam G r ims d al e, using jus t 13.3 litre s s a i d t h e y ’re r e a l l y of various different land-owners, have to go for reliable high-
w h o is managing o f fu e l p e r h e c t a re : inte re s te d in t his as well as 300 hectares of its own. performance machinery: we only
dire c to r of M o unt fair t h e r e co r d, i n o t h e r m o d e l.” The simple but efficient system of get one chance to get the work
Fa r m ing Ltd, w h o are w o r d s , a l s o h i g h l i g ht s crop-rotation between huge areas done. The latest New Holland
b a s e d a t Sw i nto n,
at into t h e CR 9 0 9 0 ’s of wheat, oil seed rape and fallow
oil
o CR9090 has proved its worth by
its w
i worth
B e r w i ck s hire, S cot la n dland e f f i c i e n c y, i n a t e s t
ici nc in te land maintains soil fertility and
maintains soil fertility
t n t setting the new world record for
new worl record
e world co
l o
a n d co nt ra c t fa r m re f l e c t in g t h e re a l
ing reduce the need for fertilizers and
reduces e n e
d ces need fertilizers and
i rs harvesting,
harvesting, so moving on to using
ngg moving
t h e e s t at e s a i d h e w a s
ate w o r k in g co n d i t i o ns
ing s pesticides.
pes icid s. The company employs
pest cides The c company employs
employs this har vester is the natural next
harvester the natural
r v te
o pt im i s t i c t h e re co r d
is rd of modern farming. farmin g.
ng jus two full-time personnel, who
just two full-time personnel, who
ull-tim sonne step for anyone who wants to
e who wants ot
w o u l d b e b r o ke n.
ul ro k ”T he averag e m o is ture
” T h e a v e ra g s t ur e
u number
use a number of New Holland
use num er o Holland
w Holland offering the most ef fic e
keep on offering the most efficient
ff ring mos
s cient
“When we read about co nte nt of t h e
o ent o tractors,
tra tors, two New Ho and CR980
Holland CR980
tractors New Holland CR980
N professional farming ser v ces
professional farming services
o armi
of ional farming ervi e
t h e r e ce nt w o r l d r e co r d
re e n t re o ha r ve t
har v e s te d w h e a t wa s
a eat was a combine harvesters and other
combine v rs other
combine harvesters and other possible.”
possible.”
o be
( s et nin e day s b e fo re in
et n day ay fo e asure at 17%
m e a s r e d a t 17 % ,
sur 7
L i n c o lns hi re ) , w e k n e w
in co lnshire we
ns hire d e m o ns t ra t in g t ha t
rat
s r at n a
h at
w e co u l d d o b e t te r.
o ul e r. t h e w e a t h e r co n d i t i o n s
at co ns
O ur e x p e r i e n ce w i t h
e we re b y n o m e ans
we e ns
a ns
t w o N e w H o lland ll a n d
l i d e a l fo r s u c h a fe a t .
f o su ch f e
CR 9 8 0 co m b in e
CR c n T h e n e w re co rd - h o l d e r
cord
ha r v e s te r s a n d o u r
a ve t e nd ur agre e d : “I ’m quite
re
a g re ui t
“ I m q u i te
high- efficienc y
hi ci su re that u a und
sure t ha t un d e r m o re
su e e
a p p ro a c h to ce re a l
r o ch t o c e r e co
favo ura b l e c o n d i t i o n s
fa vo u r a
f a v o ur ra ns
fa r m ing co nv in ce d us
f a in g c o n v i n c e u s
n t h e CR 9 0 9 0 w o u l d b e
CR ul
that w e ha d e v e r y t hing
t h at we h a ever hi n g
t hi c a p a b l e o f a ch i e v i n g
of c h chi
5
INTERVISTA • INTERVIEW • WYWIAD • ENTREVISTA • INTERVISTA • INTERVIEW • WYWIAD • ENTREVISTA • INTERVISTA • INTERVIEW • WYWIAD • ENTREVISTA • INTERVISTA • INTERVIEW • WYWIAD • ENT
Innovative,
dynamic
and smart
Carlo Lambro, New Holland Agriculture’s Vice President
Sales Europe, describes to farmers and dealers how the “
This is a great
moment, if you’re
a farmer”, claims
Carlo Lambro, head of
to bring the CR9090
Elevation into being?
“It’s difficult to quantify
the effort, because New
“
Brand intends to provide support for them in the European New Holland’s European
agricultural business
Holland has been investing
in the CR9090 project for
market’s growth-phase
agricultural market s current growth phase development. And he
says it with the direct
years now. Don’t forget
the outstanding feature of
smile and confident look its twin-axial technology:
of someone who knows two twin rotors capable
they’ve got what it takes of separating grain with
to be able to make the unique efficiency and
most of the positive trend speed. Apart from this
that’s currently affecting exclusive advantage,
the agricultural sector, its patented by us, we set out
partners and its clients. to construct the biggest
The interview took place at combine harvester in
LAMBRO
CARLO LAMB the launch of the CR9090 the world: it has taken
Elevation, New Holland’s three years but, by the
“Thinking big has been a motto
h latest standard-bearer look of things, we have
years has helped
that in recent y model. One can tell from succeeded!”
the gleam in his eye that And now you have to
us to respond m more and more he knows his company is see how the market
effectively to market demand:
m going to play a leading responds…
role in the agricultural “We have operated in
T7000 Tractor
first with the T7 market both today and accordance with our
of the Year, and now with the tomorrow. Not only does driving principles, namely
2008 mark the launch of ‘innovation, dynamism
CR9090 Elevation. But ‘Think
Elevati the world’s top-performing and intelligence’. And
Biggest’ is also an invitation: combine harvester, it has as always, we initiated
also demonstrates the things only after carefully
an invitation we extend to our company’s excellent state analysing farmers’ real
partners, clients and dealerships, of health in the first half- needs. Aware that the
INTERVIEW WYWIAD ENT
yearly financial results. demand for ever higher
knowing that we will be able
w
ER IEW
ER W
Cause for satisfaction, output machinery is always
to support them fully in their naturally, but above all a rising, we decided to
further responsibility and create a model that would
development p plans.” a spur to even greater be in the very top range.
things. Without false modesty, we
How much time and set out to make the best
effort has it taken combine harvester in
WA
INTERVISTA • INTERVIEW • WYWIAD • ENTREVISTA • INTERVISTA • INTERV
NTERVIS A NTERVIEW
ER IEW YW A ENTREVISTA N ERVIST
INTERVISTA INTERVIEW WYWIAD ENTREV STA INTERVISTA INTERVIEW • WYWIAD • ENTREVISTA • INTERVISTA • INTERVIEW • WYWIAD • ENTRE
N
Grandissima!
There were many factors registered trademark.
involved in creating At the launch alone there
the world’s highest were no less than eight
performing combine of them: the 10.7 metre
harvester. Varifeed™ wheat head;
Amongst them was the twin rotor threshing
a major driving force and separation system
that, until now, has with the Twin Rotor™;
been a closely guarded the Grain Cam™ system
secret, privy only to for monitoring the grain
New Holland’s design quality; the Opti-Clean™
engineers. system; the automatic
This secret ingredient has feed rate system run
now been unveiled by by IntelliCruise™; the
Paul Snauwaert, head powerful Opti-Spread™
of Combine Product system for spreading the
Development. residue; the IntelliView™
“In 2005, when we III colour touch-screen
started work on the in the command panel
CR9000 project to and the IntelliSteer™
produce the new Series automatic drive system.
model, we received These systems are already
the kind of input that much appreciated
just can’t be ignored. It innovations that are
was Sergio Marchionne highly valued by the
himself, the Managing market and the users.
Director of Fiat Group “The CR9090 is produced
and president of CNH at Zedelgem” says Paul
Case New Holland, who Snauwaert, “one of our
flung down the gauntlet. historic plants, which
He told us: “I want celebrated its centenary in
our Group to have the 2006. It recently reached
world’s biggest combine a major milestone after
harvester!” And obviously producing 200,000
we couldn’t say no to combine harvesters.
him!” This is an astonishing
“Naturally”, adds number and testifies to
Snauwaert, “we didn’t the depth of expertise
want to limit ourselves that has accumulated
the world and, since I’m A superlative model must
to being top in just one in this world-class
convinced that the CR9090 be supported by an equally
aspect. For example, centre of excellence for
Elevation is exactly that, I superlative maintenance
simply providing the harvesting machinery.
hope that the market will service. In this operation,
new harvester with a Let’s not forget, Zedelgem
reward our efforts.” we ask dealers who
more powerful engine has seen the birth of,
How does this model fit specialise in harvesting
than any other model amongst many other
into the brand’s overall machinery for large areas
wouldn’t have made things, the world’s first
strategy? to collaborate with us as
much sense, which is why self-propelled combine
“We’ve been one of usual, so that by joining
we examined every single harvester and the rotary
the agricultural sector’s forces we can make a two
element: From the head separation system.
leading companies for hundred percent effort to
to the cabin, from the “And as from this year,
over a century. We have offer the best service on
grain separation system we now make the world’s
been responsible for the market.”
to the fuel tank and most powerful combine
many of the innovations Speaking of services,
from grain quality to fuel harvester,” he concludes
that improve the work what kind of results are
consumption. We were with a grin.
and profits of millions you getting with the Top
always thinking big!” “I think that, along with
of farmers every day. Service programme?
All the innovations, which our dealers and clients,
Therefore, the CR9090 “They are extremely
were created for the new Sergio Marchionne too,
is the symbol of an positive. The market
combine, have been can be well satisfied by
unceasing quest for appreciates our
recognised with a new the job we’re doing!”
excellence. A quest that at commitment to supplying
times requires us to limit a service level in which
the quantity of our output the goals are availability,
in order not to threaten speed, priority and
our quality.” satisfaction. Obviously, the
What exactly are your CR9090 will come with and sales personnel. We The CR9090 at work.
plans for the production a ‘Top Service Privilege’ feel that this is the best Above, European
and sales of the CR9090? package, which will demonstration of the journalists at the
“By next year we’ll be include the Breakdown importance we attach to CR9090 launch event
able to produce roughly Assistance (for those in working for the end user
a hundred CR9090s, need of an immediate through our own network.
destined, logically enough, repair) which has proved To put it in a nutshell, we
for those markets whose so successful so far.” want to set up a “chain of
landscapes are best suited What other support do trust” that connects users,
to such powerful combine you supply to the sales dealerships and ourselves,
harvesters. Obviously, our network? and where our virtues can
choice of retail channels “Remember that last year best make themselves felt;
for the CR9090 has to alone we invested three namely being innovative,
be based on the levels of million euros in Europe on dynamic and always
service we can be sure of technical and commercial attentive to the client’s
guaranteeing: training for dealerships needs!
EVISTA • INTERVISTA • INTERVIEW • WYWIAD • ENTREVISTA • INTERVISTA • INTERVIEW • WYWIAD • ENTREVISTA • INTERVISTA • INTERVIEW • WYWIAD
O
n the same fields near preferred choices for farmers just needs to take a cursory
Chantilly in France and contractors. Michel glance to see these balers
MICHEL
where the CR9090 Balanant, Head of Marketing are members of the New BALANANT
made its debut, there was for European Balers and Holland family - thanks to
another impressive Forage Harvesters, was at the that unmistakeable sweep of
«We are the No. 1
New Holland presence. gathering. We asked him to bodywork lines. selling Big Baler
On July 24th and 25th, visitors sum up the strong points of Mr Balanant says the most
also witnessed a powerful this newly revamped range: significant changes are inside:
range in Europe
gathering of New Holland’s “We’ve upgraded the “Operators need to be able and in the world:
newly revamped Big Balers. New Holland big balers to to continue driving with the
Heading the team was the make them the best-in-class minimum of stops during the
and this is a title we
bestselling BB9080, which was in terms of tying reliability. long baling days. To this end, want to claim for a
flanked by other members Over the past two years, many the top of the range colour
of the squad; the BB9040, changes have been brought IntelliViewTM III display is now
long long time».
BB9050, BB9060, BB9070 and in to improve knot-tying available. Full ISOBUS (11782)
BB9090. performance; the machines compatibility means the baler
This meeting of machines also have a reassuringly can be connected directly
represented many years of smooth operation and a low to a tractor and the colour
experience, improvement noise level. At the same time IntelliView III can be fitted To boost the overall a medium and a short cut
and innovation in baler our re-designed bill hooks will with a rear view camera. This manoeuvrability and increase option can be specified
technology. It’s hoped that give improved knot end length is particularly useful when the the output, there are some when ordering the baler. The
this combination of elements and greater knot strength to operator is reversing in the improvements to the hitches. Standard cut option with 11
will mean that New Holland’s match modern baling twines. field and wants to ensure he A narrow front portion of knives (in the 0.90m wide) or
big balers continue to lead Density and bale shape have doesn’t run over the last bale, the baler hitch enables sharp 17 knives (in the 1.20 wide)
the field for years to come also been improved.” As for or when travelling on the road turns to be made in the gives a theoretical chop length
and remain amongst the the external appearance, one with traffic close behind.” field. It’s also possible to have of 78mm; while the Short cut
the K80mm ball type hitch option with 23 knives (in the
fitted as an alternative to the 0.90m wide) or 33 knives gives
conventional ring-type hitches. a theoretical chop length of
Any adjustment to the hitch is 39mm (in the 1.20 wide).
simpler now the jack is fixed What’s more, two Bale Eject
to the baler frame. The Power options are now possible.
take-off (PTO) layout has been The standard, simple system
improved by repositioning the works in the front of the
main drive gearbox input shaft bale chamber; this allows the
for quiet PTO operation. operator to effortlessly empty
And Mr Balanant continues: the whole of the bale chamber.
“Five Crop Cutter options But in addition, a separate
are now available; a standard rear-mounted partial eject can
cut (6 knives are available be fitted. This enables the last
on the BB9050 and B9060); bale to be ejected from the
rear of the baler so the chute
can be raised for road travel.
But in addition, a separate
front-mounted eject can be
fitted. This enables the whole
bale chamber to be completely
emptied of crop. This is
BB stands for Better and more Beautiful particularly useful when baling
wet silage because if the crop
is heated up, it can be left in
the baler. Finally, but perhaps
most important of all, comes
the exclusive bale weighing
system.
Mr Balanant explains: “The
latest New Holland BBs are the
only ones in the world to have
it: this optional system weighs
each bale and the information
is displayed on the screen.
This is an accurate, cost-
effective system that allows the
contractor operator to consider
the possibility of charging by
bale weight (instead of by the
bale) and to measure rather
than estimate weights of crops
for transport. Of course, it can
be used in conjunction with
automatic moisture metering,
and electronic bale length
monitoring or setting”.
Building a baler to suit the
specific customer’s needs is a
big New Holland feature.
“Our customers’ requirements
will vary,” Mr Balanant
concludes, “and we will build a
baler to match their needs. We
are the number one selling Big
Baler range both in Europe and
in the world and it’s a title we
are determined to hold on to
in the future.”
8
The first New Holland grape
harvesters, three model VL6060
machines, have been sold in
Denmark by our dealer John
Madsen.
But, I hear you say, Denmark isn’t
famous for its vineyards; isn’t it
An unusual Grape
Harvester in Denmark
a bit unusual to be selling these
new machines at this latitude?
Actually, these grape harvesters
aren’t being used to harvest
grapes, but berries: blackcurrants,
redcurrants and gooseberries.
Blackcurrants are a very with a bunch lifter at yield in later vintages. Speaking after the last
important crop in Denmark the front that is specially The main advantages of harvest, he said of the
Currants
and this is not the first time designed for a berry crop. the New Holland grape VL6060:
New Holland’s technology The berries are gently harvesters are that they “The output of this machine
has been harnessed to detached from the bunch by offer high quality work with is fantastic. It harvests 99%
harvest these berries. In shaking rods and fall into a the maximum comfort and of the berries and nothing
Currants have a sweetly acid flavor and France our machines have series of soft containers that speed, so the berries can is left on the branches and
consist of small berries in clustered. been used since the eighties. entirely enclose the canopy. be harvested as they reach all this without damaging
Arne Kremmer Jensen, Two norias fitted with peak ripeness. the plants. Also, it works
The color differs according to the Hans-Christian Iskov and soft interlinked drip-proof at two or three times the
species, of which there are three main Jens Holme Pedersen baskets continuously carry speed of the machine we
types: red currants, black currants and
decided to invest in the the crop in hoppers.
The norias are driven at a
A real fan were using before. It is also
VL6060 after seeing it faster on the road, when I
gooseberries at work in France and speed equal to that of the Arne Kremmer Jensen has have to travel from one field
Germany. Their first harvest machines forward speed. always been a loyal New to the other. Before, I drove
with the VL6060, last July, Therefore, by having the Holland customer. On his at 15 km/h, now I can go at
gave excellent results. effect of zero ground speed farm, which he runs with 25km/h.”
The machine used to harvest there is no rubbing of the his two sons, he operates In July, Arne Kremmer
the currants is identical to basket against the bushes. 22 tractors, 3 Big Balers and Jensen and his new VL6060
the one used to harvest Thus, vegetation remain starting this year, a Grape harvested 150 hectares of
grapes, but it is equipped undamaged to optimise Harvester VL6060. blackcurrants and 5 hectares
of gooseberries in 190
hours.
A project for the
The VL6060 does future
not damage the Hans-Christian Iskov bought
a VL6060 to harvest the
branches, guarantees
fruit in his fields of currants
to harvest 99% and gooseberries. But with
the support of the Danish
of the berries and
government, he has just
ensures high quality started an experimental
new project: He’s growing
work combined
cherries intensively and
with the maximum plans to use mechanized
harvesting. Next year he is
comfort and speed
thinking of buying VX7090,
the largest grape harvester
made by New Holland, to
Curious recipes with test it in his new orchard.
currants on page 22
9
If the eyes are the
windows on a person’s
soul, Barry Engle’s
show us an
open-minded,
clear-headed
determination. In this
interview the new
President and CEO of
the company (in office
Winning together
since mid-August)
introduces himself and
explains his mission
“
in New Holland
Agriculture
I used to be one and I know that is, of having a truly this team: the fundamental
just how fundamental they complete range that goes link in our relations with the
are to reach and win the from tractors specialized in client. They are the face of
loyalty of the clients; not niche crops to the largest our company in the market».
only through professional combine-harvesters in the And what do you
knowledge but also with world. I think that is an promise?
BARRY ENGLE the help of personal exceptional asset, that few «I come from a farm
relationships. So one of my competitors can claim». background, that taught me
«My job is to draw out the best of first goals will be to explore What do you ask of the the value of hard work and
the professionals around me, aware the world of our Dealers, and people at New Holland integrity, and the importance
get to know all its challenges Agriculture? of getting results. I’ll work
that all of them are an expert in and opportunities». «In the company there is a hard every day to remain
their particular sector». What has impressed you strong sense of wanting to faithful to those principles.
the most up to now, about be number one, and that is And, I repeat, I’ll be the first
New Holland Agriculture? a very good sign. But it’s not to do the utmost to built a
«I have been enormously enough: we have to prove winning team».
impressed by the enthusiasm that we really are the best,
of the people who work and we can do that with
in this company and that facts, with results. So I’m
perfectly expresses the asking everyone to give the
Mr. Engle, what does this image that the Brand utmost, in a real team effort;
new position mean to you? offers of itself. As regards and I include the Dealers on
«I consider it an honor and Europe in particular,
a privilege to have been New Holland Agriculture has
chosen to lead New Holland a solid reputation as a strong
Agriculture toward a higher market leader. In order to «For generations my family has been
level of growth. I see a great keep growing, I think we
potential in this company have to put more effort into
involved in the livestock business in
and we have to cultivate it, after-sales service, devoting Pennsylvania. I remember as a kid
all working together. This even more resources and
will be my main goal: to see attention to the Top Service
frequently attending the livestock
to it that in this company program; and on the quality auction in New Holland and, when I
everyone can express the and reliability of the new
best of his or her potential». products, in the wake of
could, I liked to give my uncles a hand
Where has your professional what we have achieved with on the farm. Later, my studies and my
career taken you up to now? the latest models, like the
«I worked for many years T6000 and T7000».
career took me away; now, I think my
in the automotive sector Would you say these are grandfather would be very happy and
and, aside from the obvious the main strengths of the
differences, I see a lot company?
even proud to know that, in a certain
of affinities with that of «New Holland Agriculture sense, I’ve “come back home”».
agricultural machinery. has the advantage of being
Starting from the dealers! an authentic “full-liner”,
10
T
his month saw one of New Holland’s own brand auction. Our marketing instruction with our experts in-field experience, new
our most significant new combine harvester – manager Dick Spencer made and a chance to see how the operators can get a lot out of
dealer meetings yet. the mighty, world record no mean contribution either. machines are made. the course. They’ll leave with
And it was an event to breaking CR9090. He was persuaded to shave Adrian Woods, our harvester a much better knowledge of
remember. More than 160 The CR9090 had made a off his signature moustache product specialist helped how the machine works and
dealers and staff descended spectacular entrance at the for the worthwhile cause. to run the training. He said they’ll go armed with tips and
on the awesome Imperial event: As the guests were Good for him. the training days are well tweaks to get the most out of
War Museum at Duxford gathered in a marquee Over 700 New Holland worth the effort they take to their New Holland combine.”
in Cambridgeshire for the enjoying a drink, the Ride of customers have been organise: Meanwhile, at the Ground
annual Harvester meeting. the Valkyries struck up. The involved in this year’s “At New Holland we realise Care Convention in Stratford
Duxford, which is Europe’s music rose and everyone intensive Combine training our combine customers all our UK dealers were
premier aviation museum turned to see the CR9090 days. The courses were run are making a significant invited to take a look at our
and an important heritage heading, at a stately pace, at different venues across the investment. When they buy latest products which were
site, began life as an airfield down the runway towards country from April to July. from us, they effectively laid out on display. Also on
in the First World War. It them, complete with header And in July Basildon played trust us with what is one the itinerary was a successful
also played a vital role in the attached and lights flashing. host to a group of 70 farmers, of the most important ride and drive day organised
Second World War as an RAF It was quite an entrance. managers and dealers from operations of the year – for the press. This gave the
fighter station and then an Not only was the event fun, Ireland who flew over for the harvest. Our combines are ladies and gentlemen of the
American fighter base. but it succeeded in raising course. Those who’d bought complex machines but with press a chance to really put
Today, as our guests witnessed, over £5000 for Cancer the CSX, CX or CR were proper training by seasoned the products through their
it is home to an extraordinary Research in the lively charity invited for some one to one instructors who have real paces. It also gave them
collection of aeroplanes all a chance to pitch their
including the Mosquito, the cricket skills against the New
Lysander, the Lancaster, Spitfire Holland team. Strangely
Mk. 24, and of course the enough, the Press team won.
famous Concorde. Rumour has it that New
The location provided a Holland infiltrators within the
stunning back drop for the press team claim it was their
gathering. Our guests were prowess with a bat which led
seated beneath the wings to this press victory.
of Concorde, as they were And finally…on the 24th
royally wined and dined. September one of our
Just when they thought dealerships, Malpas Tractors in
it couldn’t get any better, the North West of England and
the guests were serenaded North Wales, celebrated 20
by none other than the successful years in the business.
legendary Wurzels. The band As luck would have it, the
performed what surely must impressive Malpas milestone
have been a tribute to the coincided with the Cheshire
evening’s special guest star: Ploughing Match which is
one of the biggest events of its
kind in the UK. It played host to
a series of events and attracted
Dealer focus
over 400 entrants. Malpas
Tractors were there celebrating
its anniversary and showing
off the New Holland machines
to great effect to an audience
of over 5000 visitors. Having
celebrated this important
milestone, they now join a list
of other long serving dealers
within the New Holland dealer
network - one of the strongest
in the UK and Ireland.
11
Shows
and Events
I
t’s been a busy year
for New Holland at the
agricultural shows.
Grasslands, took place
two days.
Of course, New Holland
was there. At our stand
we proudly displayed our
glimpse, albeit on a leaflet
and 8x4 metre banner, of
the machine that would
go on to become a world
at Stoneleigh Park in customised T7000 which record breaking combine.
Warwickshire on 21st and was dressed smartly in the As usual there were plenty
22nd May. For this event Union flag – the image of machines for visitors to
New Holland took to the had been painstakingly look at and climb into. The
skies and, for the first time, and skilfully painted onto barbecue was fired up, the
flew in its own beautiful the bonnet. It was also our weather was sunny - a rare
hot air balloon. The balloon chance to show off our treat this summer - and
made its inaugural flight biggest and most powerful the stand was busy. A very
across the show ground, tractor yet; the T9000. This good and enjoyable couple
filled with journalists who was its first UK appearance, of days work for the team.
were treated to a bird’s eye just a week after its official In the same month we
view of the whole event. launch in the UK. attended the Royal
If they were looking The event provided a Highland Show in Ingliston,
carefully from above, they great opportunity for us west of Edinburgh. It
might well have seen to reward some lucky was a busy month. This
our flagship forager the competition winners. At event is Scotland’s largest
FR9090 busy demonstrating our stand this year, the agricultural show and is
its skills down on terra lucky LAMMA winner was held over four days. This year
firma. They would also handed the keys to his new there were 1700 exhibitors – lived up to its reputation
have seen the blue of our T6000 - on loan for three including 850 trade stands. as the shop window for
58 tractors around the years - what a great prize. More than 160,000 people Welsh agriculture. Visitors
showground - all of which The Farmers’ Weekly visited the show. from overseas included
running on 100% biodiesel Combine Driver of the The Royal Welsh Agricultural those from as far away as
for the show. Year also stepped up to Show was at Llanelwedd Australia and New Zealand.
The Cereals event was be presented with his in Builth Wells from 21st The New Holland stand,
held on 11th and 12th prestigious award at the to the 24th July. A record as always, was the most
June at Heath Farm near New Holland stand. attendance of 236,284 popular stand within the
Leadenham in Lincolnshire. While we were there, we confirmed the supremecy machinery section and
Organisers say that it took the opportunity to of this show as the visitors were able tot get
attracted record number hand out some teasers for biggest attraction of its a close feel for our range
of people when 23,900 the imminent arrival of kind in Britain. Visitors of tractor products and
flooded through the our CR9090. It gave some enjoyed 4 days of warm benefitting from some
entrance gates over those of our guests their first sunshine as the show much needed refreshment.
12
Other
events
I
n August, the going was
good for us at Gatcombe.
Organisers of the Festival
of British Eventing, which is
help clear up and restore the
Gatcombe estate to its usual
splendour.
Towards the end of August,
banners which fluttered over
the tractor heritage area –
the section of the show that
we sponsored this year. This
area is a firm favourite with
the steam fair visitors, en-
thusiasts and collectors who
come every year to enjoy the
display of rare and vintage
tractors and farm machinery.
If you were lucky enough to
be at the Glastonbury Fe-
the most important eque- five of our tractors headed stival, the CLA Gamefair or
New Holland
strian event of the year, down to Blandford to help Goodwood this year you’d
chose four of our tractors to out at the Great Dorset have seen us there too. Our
help set up the Champion- Steam Fair. Organisers claim tractors were hard at work
ship courses. that this show is now widely again; playing their part,
Balloon
We wanted to raise our profile at some of the shows in 2008…and we succeeded in
The New Holland team was
responsible for preparing the
ground at Gatcombe Park in
the heart of the Cotswolds
and received a personal
recognised as the World’s
leading steam and vintage
vehicle preservation event.
Each year more than
200,000 people from the UK
preparing the ground and
towing equipment around
the events for the orga-
nisers. And that’s not all.
Back in May, New Holland
raising it by at least 1000 feet. letter of thanks from Captain and all over the globe visit was witness to the birth of
The New Holland balloon, created for us by Cameron Balloons, has made a whole host of Mark Phillips HRH who orga- the showground. Britain’s first new racecourse
show-stopping appearances at events this year. While we’re flying our guests above the nises the event. One of our roles in this ste- in more than eighty years.
show grounds, the New Holland brand can be seen for miles across the countryside. The Festival, voted eque- am extravaganza was to pull As the first races got un-
The balloon makes general flights around the United Kingdom resting on farmland strian event of the year in the people trailers, hauling derway at the brand new
around the country. The lucky farmer who provides landing space is entered into a free 2007, hosted several major visitors from one side of the Great Leighs course in Essex,
draw to win the use of a New Holland tractor for three months! competitions, including the huge showground, to the New Holland was there. An
The New Holland balloon is also fast becoming a well known feature of the agricultural British Eventing Open Cham- other. impressive display of New
event calendar. pionship and the Dodson The New Holland Balloon, Holland products inside the
The inaugural flight took place at this year’s Grasslands event held in May, where journa- and Horrell British Novice fast becoming a regular fe- racing circuit made a superb
lists were given the opportunity to fly along side the mighty balloon getting the perfect Championship. ature at the shows by now, complement to the three
birds-eye view. It was then tethered for visitors to get up close and personal. Our four distinctive blue drifted overhead, taking T6080 tractors that are
The New Holland balloon is also a familiar sight at the ever-popular balloon festivals. Press tractors were kept busy guests and members of the being used at the Great Lei-
flights took off from festivals in Basingstoke, Bristol, Caerphilly and Northampton. With throughout the Festival of press for the trip of a lifeti- ghs to maintain the racing
combined attendance at these events in excess of 500,000 the balloon has spread the British Eventing, which was me, while the New Holland surface.
word of New Holland far and wide. held on the 1-3 August. logo could be seen for miles As one of the race day
Towards the end of the summer season, the Great Dorset Steam Fair played host to the The tractors, New Holland across the beautiful Dorset sponsors, it was a pleasure
balloon for two days giving a local landowner a unique view of his farm in Launceston. models T6020, T5050, landscape. for Dick Spencer, marketing
Without pause for breath, the balloon made its way directly to the Chatsworth Country T3020 and TC31D, were also Back down on the ground, manager, to present the
Fair in the glorious Peak District. on hand to tow stranded the distinctive yellow and prizes to the winning jockey
The balloon’s presence has drawn crowds throughout the year, generating all important vehicles out of the mud. blue was also very visible; and trainer of Mutajarred,
press column inches as well as adding variety, fun and colour to the show landscape. We And, once it was all over, the here the New Holland co- winner of the ‘New Holland
look forward to its continuing success and popularity. tractor team was on hand to lours were flying high on our Conditions Stakes’ race.
13
A
s part of their course,
Youth
the students are
given the chance to
leave the lecture theatres
and seminar rooms to join
our dealers in the field. They
also have the opportunity
to train with a team of New
Holland experts. At this
stage in their training they’ll
be shown the inner workings
of some of our machines.
The programme aims to give
Focus
them an excellent grounding
in technical areas such as
hydraulics, electrics and
transmissions.
In July, at the Royal
Agricultural Show in
Stoneleigh Park in
Warwickshire, another group
of young people were able
to show off some of their
skills. Sponsored by New
Holland, around ten county
teams from the Young
Farmers Club battled it out in The competition ran all day, of bollards, or turned. There prize to the victors, Nick
the field, competing to see starting at 9am and finishing was a pretend ‘road’ which said that it had been such a
We’ve been busy with our New who could handle the New with the prize giving at the team had to cross safely. worthwhile event to sponsor.
Holland machinery with the around 4.30pm. Some of them were really He pointed out that he was
Holland Apprenticeship Scheme most skill and efficiency. Nick Townsend from New good – very professional. particularly impressed by the
The teams, consisting of one Holland Key Accounts was They’d brought their own Gwent foreman, who had
again. Each year New Holland foreman and three operators, one of the judges. “It really toolkits and hazard lights. managed to control his team
were given a series of tasks was very interesting to judge. Some even had matching without being too heavy
sponsors over thirty students to test their effectiveness. The tasks involved hitching overalls - they looked like a handed. But he added that he
These tasks involved New up the machinery and team.” After hours of gruelling thought the winners and both
from Reaseheath College in Holland tractors pulling a getting it ready to operate. tests, the winning team was teams who were runners up
mower and a baler and an In some of them, the tractor announced – it was Gwent. had been ‘brilliant.’
Nantwich, Cheshire. LM5000 telehandler. had to be driven in and out Handing over the coveted
Beautiful farm awards
N
ew Holland has
been sponsoring
the Beautiful Farm
for the public and for local
schools.
Other finalists included
that goes into creating or
maintaining it. Making the
land work hard while keeping
Awards again this year. farmers who had planted it in good environmental
The competition, run in new woodland and preserved shape is a real skill that needs
partnership with Farm areas of ancient grassland, or to be acknowledged.”
Business, offers farmers in the who created and maintained All entrants have to do
UK a chance to demonstrate habitats to attract rare species to take part is send Farm
how they can effectively and to the farm. Business a photograph of
efficiently use the land while Our UK Business Director their farm along with a
protecting our beautiful rural Andrew Watson described brief description of what it
environment. the competition as a chance produces and the methods
It’s an important opportunity to highlight some of the that are used.
Do you liv for the agricultural very valuable work that is This year’s lucky winner will
eo
Britain’s m n
community to show how, being done every day in the be announced at a VIP lunch
through their hard work and countryside. on the Terrace of the House
o
beautiful f st
consideration, they can help “These awards are a way of of Commons on November
to maintain the shape and recognizing those unsung 12th.
arm? integrity of the countryside. heroes – the farmers – who The 2008 Most Beautiful
Last year the competition manage to strike that difficult Farm award winner will be
was won by Rectory Farm in balance between running a able to use the new title in
Leicestershire. The winners, modern, successful business their own marketing. They’ll
Fay Johnson and her family, while helping to protect also receive an all expenses
established nearly nine and improve the rural paid trip to Italy – courtesy
kilometres of footpaths for environment. Lots of people of New Holland – which
Sponsore
birdwatchers and ramblers in Britain really appreciate includes a trip to see one of
d by
on their farm. The family our countryside but just our industry leading factories!
also runs guided farm tours don’t realise the hard work
14
14
A tuber in the war
against world hunger
The UN agency for food and nutrition, the FAO, has
announced that 2008 is “The International Year of
from cereals, with a total
production of over 320
millions tons in 2007.
In Europe, Belgium
the Potato”. The agency has decided it is time to has the highest annual
consumption per person
promote and deepen awareness of this valuable (200 kg a year). All the
northern nations have very
food resource’s role in agriculture, the global high consumption and
cultivation levels.
economy and in world food security. The agency In poorer countries too,
also wants to boost research and development of potato consumption
continues to rise because
agricultural methods for potato growing as a way the potato is simple to
grow and provides a high
to contribute the fight against hunger. energy content.
And yet the potato has
A
ll over the world, not really entered the
the price of food global agricultural market
is rising because because the tendency is
of the reduced availability for everyone to consume
of grain, maize, rice locally grown potatoes
and other agricultural while the prices are
products. determined by local
Consequently there is an growers.
increased risk of famine For all these reasons,
and instability in dozens of the potato has great
developing countries. potential as a contributor
In an attempt to find a to the worldwide fight
solution, international against hunger, and as the
Discover some recipes attention has shifted to foodstuff of the future.
with potatoes on page 22 an ancient crop that could
help to curb rising food
prices: the potato.
It is the most grown
food in the world apart
Peru: the Potato Nation
Not everyone knows that Lima, the capital of Peru, is also the world capital of the papa
(as the potato is locally called), and that every year on the 30th May “Papa Day” is a major
celebration. Lima is the site of the World Potato Bank, or CIP (Centro international de la papa),
where over 4,000 different varieties are preserved, including the “Puma’s Claw”, “Midnight
Passion” and “Happy Heart”: Tubers with names as colourful as the potatoes themselves,
whose tones range from yellow to red to purple. This bank is a kind of giant fridge, with
constant temperature and humidity levels, protected behind security doors with secret codes:
a restricted access area that houses the planet’s memory of a foodstuff that is crucial to the
future of mankind.
15
The revamped website
Innovative, dynamic and smart: a cutting-edge approach with new capabilities, yet easy to
surf. The new newholland.com website brings the values that characterize all the brand’s
activities online, with dedicated features to enhance customer relations
of interactivity and taking it
F
resh new graphics and lots too. This starts at the home information with users. Take ‘My New Holland’, Information is intuitively and
of innovative functions page, where there are two new For the first time the website through to actual product the personal page where flexibly organized according
which sums up the latest features close to our customers’ hosts ‘Specials’ which are development is a further registered users can assemble to the user’s context, offering
version of newholland.com. hearts: Firstly, a geo-localized periodic themed forums testimonial to our progressive the most interesting services videos, pictures and zoom
The new site goes online in weather report personalized where experts in the sector and innovative approach and and contents of the website. functions, making it easy
November in Italian and English to each user’s location and and famous personalities commitment to meet the This focuses on their activities to request estimates and
with further languages set to secondly, a rundown of the will be available to discuss a needs of those working in and the types of machines accessing any pre- and post-
launch by the end of 2009. world commodities market. range of topical issues. agriculture today. they own. sales services required.
It will mark New Holland’s The home page also makes And, in the future, a Then there is the new There is even a games
entry into the world of Web
2.0, where the next generation
it easier for customers to get
in touch. Using the ‘Find the
workshop area is to be
launched to focus on My newholland.com ‘Product selector’, which
allows users to search for the
section to offer a bit of
entertainment and a break
of internet services will offer dealer closest to you’ function research and development of machines that best address from business.
more user participation and allows site visitors to select new products, to showcase Customization is essential their particular needs and It really is all about the users,
personalization. their nearest New Holland the evolution of products and as it provides users with areas of interest. so don’t be shy!
The new corporate website dealer. The site then stores this technology and to engage functions that let them find After selecting a product, they Come and see us on line at
has been designed as an information for subsequent with users to seek their specific information on the can explore it fully, whether www.newholland.com.
interactive online location for visits. bright ideas and suggestions. subjects closest to their from a technical, aesthetic or
customer relations and sharing A special area will soon make Embracing this online model individual experience. economic perspective.
information. It offers a way it possible to inform registered
to get close to our customers users of initiatives at the
allowing us to meet and listen dealerships and remind them
to the farmers who have either about scheduled service and
already chosen New Holland or maintenance due on their own
are discovering us for the first machines.
time. Above, the new home
page that welcomes
A website for listening the visitor to the
We’re part of the same and sharing New Holland world.
Alongside, a few
pages of the website.
world The customer focus is
From left: the
New Holland People
section and one
The web pages are built around further emphasized by the of the pages of the
“Product Section”
the customers’ interests, which introduction of a range
are New Holland’s interests of areas for exchanging
16
New Holland Style
Waterproof jackets, T-shirts in
organic cotton, fashionably
Juventus collection aimed
at the fans of the soccer
club, or the vintage range
One eye
1
celebrating 90 years of
coloured polo shirts and rope
belts. Surely this is a sample
Fiat tractors.
This collection includes
bags and hold-alls in eco-
on the
from the latest collection from a
leather and all kinds of
other brand products from
1918 up to the present
enviroment 2
trendy sports clothing brand? day. And it offers caps, New Holland Agriculture
badges and warm tops all takes its role as a Clean
No, not at all. These are just emblazoned with the logos Energy Leader very seriously
some of the dozens of articles of brands which have
made their mark in the
by creating environmentally-
friendly products using 3
that make up New Holland history of agriculture.
If you would like to see the
recycled materials and
technologies and procedures
Agriculture’s new merchandising collection for yourself, take that have a low ecological
a look at the New Holland impact. Our T-shirts are
line which are available for Agriculture merchandise made from cotton grown
catalogue on line. Just visit without the use of pesticides
purchase on the new website: www.newhollandstyle.com and chemicals. And our 4
and look for our special telephone and torch battery
www.newhollandstyle.com offers. chargers are solar powered.
So far, the site has been With this philosophy in mind,
amazingly successful and is New Holland has also set up
T
his whole collection, available in nine different a partnership with Patagonia,
for summer and languages. Visitors can the Californian sports
5
winter, for him and take a guided tour through clothing company which
her, also include various over a hundred articles specialises in garments that
fun garments for kids. that reflect New Holland use environmentally friendly
These are all pieces that Agriculture’s key values: materials and technologies.
6
have been designed for innovation, dynamism, It also donates one percent
people who dress casually smartness and passionate of its turnover to ecologically
at work and at play, but are commitment to protecting sustainable projects.
conscious of fashion trends. the environment.
Some of the products of the new collection:
But this collection from 1 - Patagonia shirt
New Holland Agriculture 2 - Backpack with solar panels
goes beyond clothing. 3 - Solar watch
4 - Wooden pen
There are items for all 5 - Juventus T-shirt
tastes, like the much-prized 6 - FR9000 model
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• SCENARIO • PANORAMA • SCENARIUSZ • CENÁRIO • ESCENARIO • SZENARIO • SCENERI • SCENARIO • PANORAMA • SCENARIUSZ • CENÁRIO • ESCEN
Agri-evolution:
how agriculture is being tra
Federico Corradini, Industrial Coordination Director of CNH and President of Cema
(the European Committee of Agricultural Machinery Manufacturers Associations) describes
the state of European agriculture and its mechanisation, examining the present and also taking
at look at the sector’s future.
L
et’s imagine we 12.7 million people speaking, farmers are policy guidelines; and often obsolete,” and to increase their
are flying over the every year. We would highly important creators attending to issues explains Federico profits and it helps big
whole of Europe, be able to watch some of value. And these such as environmental Corradini, “which creates farming enterprises to
and from our aeroplane of the many activities production figures may protection; woodland risks in terms of safety reduce their spending
in the sky we look down that create value while well rise further, given and animal conservation and pollution. The on production and
on 27 nations and 172 serving the food industry. the growth-potential and the support of demand for new tractors therefore boost their
million hectares of In fact, today, Europe of demand. Farming is rural traditions. In is therefore growing, cost competitiveness.
agricultural land: that’s produces 70% of its own becoming an ever richer other words, farming partly to replace old ones, “This is why we forecast
roughly 40% of the entire food.” The total value and more complex activity is constantly evolving but also due to new a rise in the demand for
land area. “If we could of European agricultural and farmers produce high into a more challenging technologies becoming tractors and agricultural
make them out, we could production in 2005, and quality foodstuffs and activity.”Another major available, particularly machinery, particularly
count 14.2 million farms again in 2006, was 327 other resources (think factor is the diffusion for specialised uses.” The from Eastern Europe,
in operation, most of billion euros. In 2007 this of bio-fuels)” continues of agricultural machinery. ongoing mechanisation of where the sector is being
them small.” explains figure rose to 351 billion. Mr Corradini. “Nowadays In 2006, there were farming has a two-fold rapidly modernised”,
Federico Corradini. “A nice little sum, eh?” there are much broader 9,300,200 tractors at advantage: It allows adds Mr Corradini.
“We would have before smiles Mr Corradini, “and issues for farmers: work in Europe. “But small farmers to attain So how does he see
us a sector that employs it means that, generally Following EU agricultural many of these are old high quality levels the world of farming
18
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ARIO • SZENARIO • SCENERI • SCENARIO • PANORAMA • SCENARIUSZ • CENÁRIO • ESCENARIO • SZENARIO • SCENERI • SCENARIO • PANORAMA •
SCENARIUSZ • CENÁRIO • ESCENARIO • SZENARIO • SCENERI • SCENARIO • PANORAMA • SCENARIUSZ • CENÁRIO • ESCENARIO • SZENARIO • SCENERI • SCENARIO • PANORAMA • SCENARIUSZ • CEN
Cema
Cema is the European committee
of national associations
representing manufacturers of
agricultural machinery. It was
founded in 1959 and gathers
and communicates information
on technical and economic data,
new trends and standards and
legislation and community
directives. But above all, it
nsformed
represents this manufacturing
sector within the European Union.
It is therefore the partner that
the EU negotiates with when
developing new regulations
ARIO • SZENARIO • SCENERI • SCENARIO • PANORAMA • SCENARIUSZ • CE
and is the organ that defends
the interests of this manufacturing
category (for further information
ZE
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see www.cema-agri.org).
In the course of this year’s
‘Agri-evolution’ conference
(the first world summit dedicated
to the market for agricultural
machinery), Federico Corradini
RI • SCENARIO • PANORAMA • SCENARIUSZ • CE
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RI SCENARIO • PANORAMA • SCENAR USZ C
RI SCENARIO • PANORAMA • SCENAR U Z C
RI SCENARIO • PANORAMA • SCENAR USZ C
RI SC AR O • PANORAMA • SCENAR
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RI SCENAR O • PANORAMA • SCENAR
R SC AR O • PANORAMA SCENA
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R SC
gave a speech on ‘Agriculture
evolving? “Agriculture increased comfort and
in the new 27-member Europe’.
S
will certainly be aiming ease for their drivers;
for ever greater quality, greater precision
at the same time as and technological
R • PANOR M
R • PANOR
R • PANOR
R O • PANORAMA SCENA
attempting to reduce the capacity (with wireless
environmental impact,” communications between
• PANOR
replies the President of tractors and automatic
PANOR
P NOR
P NOR
P NOR
PANOR
PANOR
PANOR
PANOR
PANOR
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Cema, “and both these operations); and a
aims involve a higher greater ability to exploit
degree of mechanisation, renewable energy-sources
R
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R
particularly in terms and bio-fuels.”
of highly specialised
machinery for certain
types of crops and certain
SCEN
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SCEN
SCEN
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types of operations. “The
main development trends
for these vehicles will be;
19
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• ALFA ROMEO •
The compact that
looks more than ever
like a sports car
The new Alfa Romeo has been launched and it’s been christened MiTo. Its name is a meeting of
two great cities: Milan and Turin and is a title that evokes great excitement. Milan is where the
car’s brand was created, Turin is where it is produced. Amongst its features is the Alfa Romeo
DNA system. The DNA stands for Dynamic, Normal and All Weather. This is an innovative
mechanism that affects all the main driving parameters (engine response, control of stability
and power steering). Until now, only racing cars and supercars had this system. It gives the
car three quite different personalities: a super sports car mode (dynamic), an urban mode
(normal) and a mode for maximum safety, even on slippery roads (all weather). Another key
feature of the MiTo is the interior design. The overall look is definitely aggressive, with the same
upholstered dashboard as the high range vehicles. The dials are easy to read, with modern,
extremely effective graphics. The suspension ensures maximum safety and pure enjoyment:
Sports car performance combined with unrivalled traction. The engine has up to 155HP to
accelerate from zero to 100 Km/h in eight seconds.MiTo also has the latest sound technology.
It is equipped with a radio, CD player and Mp3, with the latest generation hi-fi Bose® Sound
System. Blue&Me™, the multimedia communications heart of MiTo can be installed on board to
provide a hands free service via Bluetooth®, a USB port and Mp3/wma media player.
• JUVENTUS •
Supporting the Italian soccer
champions
For the second year in a row new advertising campaign in
New Holland and Fiat Group the main sports newspapers
ALWAYS CLOSE TO OUR CHAMPIONS. will be sponsoring Juventus, in Italy and Europe. The
Turin’s world famous slogan “always close to the
football team. heart of our champions”,
Juventus has now won the accompanies the image of a
Italian league pennant more Juventus player with his hand
times than any other team on his heart.
and has an estimated 170 It is a message of pride
million fans and supporters which reflects the sense
all around the world. of partnership between
The team has a glorious two great names who
tradition stretching back to are both world leaders
1897 and is looking forward
The Trophy
in their respective fields
to another exciting season.
cabinet of
and who both share the
In addition to competing
Juventus F.C.
same enthusiasm and
for the 96th Italian Serie determination to go on
National Trophies:
A pennant, the black- winning together.
and-white jerseys will be New Holland, like Juventus, 95 championships played
in the Serie A league
taking part in Europe’s most boasts over 100 years of
important tournament; the history and success, and is 27 league pennants won
Champions League. committed to guaranteeing 9 Italian Cups
Fans will be able to enjoy a maximum customer 4 Italian Supercups
thrilling Competition kick-off. satisfaction at all times, with
Between September and the passion, determination International Trophies:
December Juventus will face and will to get results. 2 Champions Cups
Madrid (Spain), Zenit (Russia) We look forward to seeing (Champions League)
and Bate (Belarus) in the the Juventus fans online: Visit 1 Cup of Cups
qualification round. www.newhollandstyle.com,
3 UEFA Cups
To support the team as our new website devoted to
it embarks on this major 2 Intercontinental Cups
New Holland and Juventus
European campaign, merchandising (find out 2 European Supercups
New Holland and Juventus, looking forward to a great Champions League together. New Holland has launched a what’s new on page 17). 1 Intertoto Cup
FIAT GROUP • ACTUALITÉS DU GROUPE FIAT • NIEUWS VAN DE FIAT GROUP • NEWS FROM FIAT GROUP • AKTUALNOŚCI Z GRUPY FIAT • NOTÍCIAS DO FI
• NEW HOLLAND CONSTRUCTION •
“Blade Runner”, New Holland’s
new construction machine,
makes its debut
This is a unique machine. It blends the characteristics of the
excavator and the crawler dozer. It is an original hybrid of
two machines and is the New Holland solution for all users • IVECO •
who want to handle different types of work with just a
single machine. The ‘Blade Runner’ Series B is based on
a 14 ton crawler excavator, derived Welcome back,
Campagnola!
from the E135B SR (short radius), with
monoblock boom. It was combined
with a special undercarriage that was
built using elements inspired by the
F
20 ton type excavators. Developed irst it was the 500. Then it was the Abarth
brand. Now another historic FIAT icon returns.
in partnership with Kobelco, it The Campagnola, Fiat’s off-road model which
is a highly specialized, versatile was produced in various guises between 1951 and
1987, is being revived in a third edition, under the
machine that joins the line-up IVECO brand. The ‘opening edition’ of this new
MiTo is a car
designed for of New Holland earth-moving 4-wheel drive returned to the market in September.
those who seek It owes a lot to the Massif - the vehicle designed
comfort and equipment. It is able to perform for professional off-road use - which Iveco launched
technology and
who care about the activities of both crawler last March. The new Campagnola is designed to carry
style and details. people and owes much of its traditional off-road
It is a car for excavator and dozer and basic structure, avant-garde technology and boldly
those who like an
aggressive look boasts high performances in modern look to the Massif. A sturdy chassis with
and a sports car stabilizing bars; four-wheel drive; rigid bridge
performance. both productivity and safety. suspension on both front and rear axles; six gears
and a reduction gear for the steepest climbs; the rear
differential with manual locking options. These are
just some of the features that make the Campagnola
suitable for any kind of terrain. It is capable of
maximum performance-levels in terms of speed
and agility and is confidently able to handle the
most extreme off-road conditions. This new model
can overcome one hundred percent slopes, with an
approach angle of 50°, a departure angle of 34° and
Affordable and safe, the Fiorino is available in a ramp angle of 33°. Even in its standard setting, it
the goods carrier cargo version; in the combi has a fording depth of up to 50 centimetres.
Its genuine 4x4 spirit is underlined by its styling:
version which can carry both goods and A collaboration of Giugiaro’s Italdesign and FIAT’s
people; and in the “Adventure” version, which Style Centre. Gritty and lively, its features are
instantly recognizable: From the grid radiator, so
features a raised trim, and soon to come a typical of Iveco vehicles, to the assertive square
special traction system ideally suited for use in shape and the exclusive beige and sage-green
colours which highlight its historical link to its
rural areas and on ground with poor grip. famous predecessor.
• FIAT PROFESSIONAL •
Compact and safe,
with style
“It’s a unique and innovative vehicle in terms of style, safety and environmental respect.
In other words, it’s a very well-designed van; highly practical and with an excellent price/quality
ratio.” This is how the Fiat Fiorino van was described by the jury of international journalists
who awarded it the “International Van of the Year 2009”. The prestigious award was presented
during the Hanover Commercial Vehicles International Trade Fair, the most important European
trade fair for commercial and industrial vehicles. The Fiat Professional produced van owes its
success to some unique features for a van in its class: It is ideally suited for anyone looking for
a compact van that is cheap to run; it is nimble in traffic; and easy to park. Fiat Fiorino has, in
fact, managed to completely redefine the standards for the light commercial vehicle segment,
offering clients the opportunity to buy a ‘made to measure’ vehicle for their activities. It has
load capacities of 610 and 660 kg; a volume of 2.5 cubic metres; and an interior length of 1.5
metres, which can become 2.8 cubic metres and 2.5 metres by folding down the passenger
seat. The van was also praised for its original and dynamic style and its safety features.
Affordable and safe, the Fiorino is available in the goods carrier cargo version; in the combi
version, which can carry both goods and people; and in the ‘Adventure’ version, which features
a raised trim and soon, a special traction system ideally suited for use in rural areas.
IAT GROUP • NOTICIAS DEL GRUPO FIAT • NACHRICHTEN DER FIAT GROUP • NYHEDER FRA FIAT-GRUPPENGROUP • NOTIZIE DA FIAT GROUP • ACTUALITÉ
• SPIELE • SPIL • RICETTE • RECETTES • RECEPTEN • RECIPES • PRZEPISY • RECEITAS • RECETAS • REZEPTE • OPSKRIFTER • CURIOSITÀ • CURIOSITÉS • WET
• CURIOSITÀ • CURIOSITÉS • WETENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSITETER • GIOCHI • JEUX • SPELLETJES • GAMES • GRY • JOGOS • JUEGOS
• RECIPES •
Potatoes and currants: recipes from the chef
Italian Preparation
Boil the potatoes, peel and mash; set aside to cool.
Soak the raisins in warm water, dry and lightly flour.
potato cake Beat the egg yolks for 15 minutes with the sugar, add the
potatoes, the margarine (which should be at room temperature),
the lemon rind, the raisins, chopped almonds and, lastly, the egg
Ingredients
whites beaten firm.
400 g potatoes
Pour into a greased cake tin about 20 cm wide and bake in a hot
200 g sugar
oven for about forty minutes. Serve cold.
4 eggs
100 g margarine
To decorate the cake:
Grated lemon rind
Cook about 250 g of black currants in a saucepan with a glass
30 g raisins
and half of water; strain, add the juice of half an orange and 70
30 g almonds
g of sugar: this sauce is the perfect topping for a golden cake!
Preparation
Norwegian Blend carefully and serve the beverage cool, in tall, narrow
glasses garnished with a cluster of currants.
tomato juice with
fennel, potatoes
and currants
Ingredients (one serving)
2/5 tomato juice
1/5 fennel juice
1/5 potato juice
1/5 currant juice
Scottish roast Preparation
Melt the butter and two tablespoons of blackcurrant jelly in
a large pot; once it is simmering, add the meat and brown it.
venison with Preheat the oven to 230°C. Place the contents of the pot in
a roasting pan, add a pinch of salt and pepper and place
blackcurrant sauce in the oven. Roast for about 90 minutes. Since venison is very
lean, take care not to let it brown too much.
Remove from the oven and place on a cutting board, cover
Ingredients
with aluminum foil, and let it stand for about twenty minutes.
50 g butter
In the meantime, heat a teaspoon of the fat from the roasting
3 tablespoons blackcurrant jelly
pan in a pot, add the wine and vinegar and boil for a couple
1.5 kg leg of venison on the bone
of minutes, then add the hot broth, the remaining jelly and
3 tablespoons red wine
the thyme and boil for another five minutes until you have
2 tablespoons blackcurrant vinegar
a smoothly blended sauce. Add salt and pepper to taste, strain
300 ml game or beef broth
and pour into a gravy boat, after adding the currants.
3 sprigs of thyme
Slice the venison and serve with the sauce on the side.
Half a cup of blackcurrants
• CURIOSITIES •
People think it’s a grain, but it actually belongs to the same family as spinach and beets;
it has been grown for about 5,000 years on the stony soil of the Andes at an altitude
between 3,800 and 4,200 metres.
Know what it is?
It’s the quinoa, considered sacred and almost magical by the Incas, who honoured it in
An exotic some of their rites.
What does it look like?
The leaves are triangular and pointed, and it has a long stalk. The seeds are the only edible
part, and are small and round, very similar to millet and very rich in nutrients: they contain
crop fibres, minerals and vegetable proteins, and are free from saturated fats and gluten.
How is it grown?
Quinoa is a sturdy vegetable and does not require any special treatment: It is planted
between September and October and harvested between April and June. The grains
are washed and selected to get rid of impurities and a chemical called saponin, which is
a bitter substance contained in the plant to protect it from insects and birds. The grains
are then dried in solar driers and packed 500g cans.
22
TENSWAARDIGHEDEN • CURIOSITIES • CIEKAWOSTKI • CURIOSIDADES • KURIOSITÄT • KURIOSITETER • GIOCHI • JEUX •
• GAMES •
Differences
The two drawings have 7 differences. Can you find them all?
PARTNERS 1 THE WORLD
2008
OF NEW HOLLAND
AGRICULTURE
Partners
XIII - n. 23
This magazine is distributed free of charge,
with the co-operation of New Holland Dealers.
Editor-in-Chief
Roberto Bandoli
Editor
Barbara Prossen
Publisher
New Holland Agriculture, a brand of CNH
Contributors to this issue
Mina Ariza
Roberta Barba
Philippe Bohn
Giulia Giovanardi
Maria Laura Iascone
Sarah Johnson
Annemie Lievens
Nigel Mackenzie
Nicole Naeyaert
Klaus Senghaas
Jimmie Vestergaard
Cristina Virone
Jerzy Wrobel
7 - wall behind the cows Editorial Coordination
DGTmedia – Unità Editoriale
6 - last cow on the right Via Legnano, 26
5 - spot on the neck of the second cow from the left 10128 Torino – ITALIA
4 - trees in the background www.dgtmedia.com
3 - the window top left
2 - the hay bottom right Printing
Satiz Srl Moncalieri (TO)
1 - the bar on the left Printed in Italy
Differences:
The missing square: B Internet
ANSWERS: www.newholland.com
Letters to the Editor
Barbara Prossen
New Holland Agriculture
Via Plava, 80 – Ingr. 31
10135 Torino – ITALIA
The Missing Square
E-mail: barbara.prossen@cnh.com
Only one of the four squares below completes the figure. Find the right one.
A B
C D
Contribute to Partners!
Partners is your magazine.
Should you have any suggestions
on how to improve it, stories that
you would like to see reported,
send it to us by fax at
+39 011 0086710 or by e-mail at
barbara.prossen@cnh.com
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