BEER SERVICE
Canadean Contacts:
Debra Richards, Sales Support Manager: +44 (0)1256 394227
Alison Bodnar, Sales Support Administrator: +44 (0)1256 394287
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Liability
Whilst every effort has been made to ensure that information contained in this report is accurate and that opinions
expressed are sound, Canadean Ltd cannot be made liable for any errors, omissions or incorrect information or for any
loss or consequential losses arising as a result of decisions taken based on the contents of this report.
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Wisdom Databases and Reports available from the Canadean Cider Service in 2012:
West Europe
Austria France Norway United Kingdom
Belgium Germany Spain
Denmark Ireland (Republic) Sweden
Finland Netherlands Switzerland
East Europe
Estonia
Lithuania
Rest of World
Canada South Africa Australia
USA New Zealand
In addition to above reports, topline data is also available for another 12 countries: Argentina, Brazil, Chile, Czech
Republic, Greece, Hungary, Italy, Mexico, Poland, Portugal, Romania and Russia.
For more information on Canadean’s Beer Service, Wisdom or any of Canadean’s other beverage services or consulting,
please contact Canadean: tel +44 (0)1256 394224, email sales@canadean.com or visit www.canadean.com
Methodology
Beer Attributes Definitions
Product Definitions
Packaging Definitions
Glossary
Map
Note
Totals may not add due to rounding.
Blank/0.0 denotes data not available or volume less than 0.05 m litres or zero.
F denotes Forecast.
Contents 1
Beer Service- Cider/Aug-12
2 Contents
Beer Service-Cider/Aug-12
2005 2006 2007 2008 2009 2010
Cider
2011 CYCLE TOTAL 25.6 36.4 40.0
2012 CYCLE TOTAL 25.5 36.3 39.7
% Change -0.2 % -0.5 % -1.0 %
SOURCE: Trade Interviews, Canadean
Cider
Minimal changes to 2005 and 2009-10 are due to rounding.
Data Revisions 1
Beer Service-Cider/Aug-12
2 Data Revisions
Beer Service-Cider/Aug-12
Market Size ......................................................................................................................................................... 3
Growth ................................................................................................................................................................ 3
Market Value ....................................................................................................................................................... 3
Distribution 2011 ................................................................................................................................................. 3
Current and Emerging Trends ............................................................................................................................ 4
Outlook................................................................................................................................................................ 4
Imports and Exports ............................................................................................................................................ 4
Segmentation ...................................................................................................................................................... 4
Top 10 Cider Brands - Volume, 2009-2011 ........................................................................................................ 5
Top 10 International Premium and Superpremium Cider Brands - Volume, 2009-2011 ................................... 5
Brand Analysis .................................................................................................................................................... 6
Private Label/Private Label Producers ............................................................................................................... 6
New Products Activity ......................................................................................................................................... 6
Chart - Leading Brewers/Importers, 2011 .......................................................................................................... 7
Market Structure ................................................................................................................................................. 7
Cider Producers/Importers.................................................................................................................................. 7
Chart - Consumption by Pack Material/Type, 2011 ............................................................................................ 8
Packaging Trends ............................................................................................................................................... 8
Chart - Distribution by Channel, 2011 ................................................................................................................ 9
Chart - Consumption by Price Segment, 2011 ................................................................................................... 9
Market Valuation & Pricing ............................................................................................................................... 10
Cider Market Valuation (Local Currency), 2010-2012F .................................................................................... 10
Distribution Trends ............................................................................................................................................ 10
Table 1.2.1 - Taxation Base.............................................................................................................................. 10
Table 1.2.2 - Historical Excise Rates of Cider .................................................................................................. 11
Table 1.2.3 - Legal Controls on Cider ............................................................................................................... 11
State Taxes ....................................................................................................................................................... 12
Table 1.3.1 - Selected Consumer Cider Prices: Off-Premise, 2010-2012 ....................................................... 14
Table 1.3.2 - Selected Consumer Cider Prices: On-Premise, 2010-2012 ....................................................... 16
Commercial Beverage Consumption - per Capita - Litres, 2001-2012F .......................................................... 17
Commercial Beverage Consumption - per Capita - % Share, 2001-2012F ..................................................... 17
Commercial Beverage Consumption - Million Litres, 2001-2012F ................................................................... 18
Alcoholic Beverage Consumption - Litres of Pure Alcohol (LPA) Per Capita, 2001-2012F ............................. 18
Consumption of FABs and Cider, 2001-2012F ................................................................................................ 18
Cider Market Valuation (Local Currency), 2010-2012F .................................................................................... 19
Section 1 - Market Update