Docstoc

bajaj auto

Document Sample
bajaj auto Powered By Docstoc
					Publics
History of bajaj auto
 Established in 1945.
 Production unit at Satara , Aurangabad and Pune .
 Products in all segments: Mopeds, scooters, scooterettes,
  motorcycle.
 Various models manufactured by Bajaj are:
  * Bajaj Avenger           * Bajaj CT 100
  * Bajaj Platina           * Bajaj Discover DTSi
  * Bajaj Pulsar DTSi       * Bajaj Wave
  * Bajaj Wind 125          * Sonic DTSi
 Established a strong base among its customer.
Year ended    Market     Market      BAL        BAL'S       BAL‘S
31st March    (No.s)     Growth     (No.s)     Growth    Market Share


  2003       3,757,125   31.30%    868,138     32.30%      23.10%

  2004       4,316,777   14.90%   1,023,551    17.90%      23.70%

  2005       5,217,996   20.90%   1,449,710    41.60%      27.80%

  2006       6,200,749   18.80%   1,912,306    31.90%      30.80%

  2007       7,099,551   14.50%   2,379,499    24.40%      33.50%

  2008       6,544,482   -7.80%   -2,139,779   -10.10%     32.70%
            PORTER’S MODEL
            Potential Entrants                Potential
                                               Buyers
                                              Entrants

                                          •
                                          •   Yamaha
                                              Y - Gen
                                          •
                                          •   Tvs
                                              Executive
                Industry
               Competitors                •
                                          •   Hero Honda
                                              Hero Honda
Suppliers                        Buyers   •   Others
              Rivalry among               •   Others
              Existing Firms




               Substitutes
COMPANY
 •All departments in the
 company “think
 consumer” and work
 together to provide
 superior quality and
 satisfaction.
 •Whistle blower policy.
 • Company works
 towards motivation of
 employee by providing
 intensive trainings and
 annual “Best
 Employee” is given to
 increase the employee
 morale.
Competitors
Major Competitors
Hero Honda
TVS
Yamaha
Motorcycle Marketshare - Economy Segment (%)
customer
 The two-wheeler market in India is the biggest
  contributor to the automobile industry with a size of
  Rs.100,000 million.
 Factors related to customers in the sale of two
  wheelers in India
   Credit and Financing
   Consumer's Salary
 Target audience.
Suppliers
 Partnership with globally trusted shipping lines:
  Maersk Sealand, P&O Nedloyd, APL ensuring safe and
  timely delivery.
 Efficiently packed, factory stuffed cargo shipped in
  CBU, SKD or CKD modes.
 Specially designed export packing procedure followed.
 Full container (FCL) or less than container load (LCL)
  dealt with safety and security.
Cultural Environment

• Performance Segment
• “Definitely Male”
• 21 – 35 years




                        •Kawasaki NINJA 250R
                        • Sports Bikes
                        •Power & Fuel Efficiency
Marketing Intermediaries
 Distribution network covers 50 countries
 772519 units exported in 2008-09, a growth of 25
  percent over 2007-08.
 Dominant presence in Sri Lanka, Colombia,
  Bangladesh, Central America, Peru and Egypt.
 Increasing foothold in Africa.
 Largest exporter of three-wheelers; over 139056 units
  exported in 2008-09.
 All products customized as per market needs.
 25 percent growth in Total exports over 2007-08.
PUBLIC
 Group that has an interest in/out of the organisation’s
 objective.
Macro economic environment
 Demographic Environment
 Economic Environment
 Natural Environment
 Technological Environment
 Political Environment
 Legal Environment
 Cultural Environment
Demographic Environment
Factors Impacting the Natural Environment


           Shortages Of Raw Material



               Increased Pollution



       Increased Government Interventions



      Environmentally Sustainable Strategies
Economic Environment
Technological Environment
 DTS-I Technology
 Dual benefit of good fuel coupled with good
 power as well.
Cultural Environment
    Performance Segment
     “Definitely Male”:
        21 – 35 years




                          • Performance Segment
                          • “Definitely Male”:
                          •21 – 35 years

				
DOCUMENT INFO
Shared By:
Categories:
Tags:
Stats:
views:14
posted:11/2/2012
language:English
pages:20