History of bajaj auto
Established in 1945.
Production unit at Satara , Aurangabad and Pune .
Products in all segments: Mopeds, scooters, scooterettes,
Various models manufactured by Bajaj are:
* Bajaj Avenger * Bajaj CT 100
* Bajaj Platina * Bajaj Discover DTSi
* Bajaj Pulsar DTSi * Bajaj Wave
* Bajaj Wind 125 * Sonic DTSi
Established a strong base among its customer.
Year ended Market Market BAL BAL'S BAL‘S
31st March (No.s) Growth (No.s) Growth Market Share
2003 3,757,125 31.30% 868,138 32.30% 23.10%
2004 4,316,777 14.90% 1,023,551 17.90% 23.70%
2005 5,217,996 20.90% 1,449,710 41.60% 27.80%
2006 6,200,749 18.80% 1,912,306 31.90% 30.80%
2007 7,099,551 14.50% 2,379,499 24.40% 33.50%
2008 6,544,482 -7.80% -2,139,779 -10.10% 32.70%
Potential Entrants Potential
Y - Gen
• Hero Honda
Suppliers Buyers • Others
Rivalry among • Others
•All departments in the
consumer” and work
together to provide
superior quality and
•Whistle blower policy.
• Company works
towards motivation of
employee by providing
intensive trainings and
Employee” is given to
increase the employee
Motorcycle Marketshare - Economy Segment (%)
The two-wheeler market in India is the biggest
contributor to the automobile industry with a size of
Factors related to customers in the sale of two
wheelers in India
Credit and Financing
Partnership with globally trusted shipping lines:
Maersk Sealand, P&O Nedloyd, APL ensuring safe and
Efficiently packed, factory stuffed cargo shipped in
CBU, SKD or CKD modes.
Specially designed export packing procedure followed.
Full container (FCL) or less than container load (LCL)
dealt with safety and security.
• Performance Segment
• “Definitely Male”
• 21 – 35 years
•Kawasaki NINJA 250R
• Sports Bikes
•Power & Fuel Efficiency
Distribution network covers 50 countries
772519 units exported in 2008-09, a growth of 25
percent over 2007-08.
Dominant presence in Sri Lanka, Colombia,
Bangladesh, Central America, Peru and Egypt.
Increasing foothold in Africa.
Largest exporter of three-wheelers; over 139056 units
exported in 2008-09.
All products customized as per market needs.
25 percent growth in Total exports over 2007-08.
Group that has an interest in/out of the organisation’s
Macro economic environment
Factors Impacting the Natural Environment
Shortages Of Raw Material
Increased Government Interventions
Environmentally Sustainable Strategies
Dual benefit of good fuel coupled with good
power as well.
21 – 35 years
• Performance Segment
• “Definitely Male”:
•21 – 35 years