Michelle Panzer – 212-286-3809 – firstname.lastname@example.org
EVEN BETTER THAN A BRIDESMAID…
REVOLUTIONARY APP, BRIDES WEDDING GENIUS,
Monday – August 16 – 2010 – LIVE IN APP STORES TODAY, BRIDES Magazine unveils
the BRIDES WEDDING GENIUS application for the Apple iPhone® and iPad®, the
most comprehensive mobile application ever created for brides on the go. This new
application expands upon the enormously successful Brides Dressing Room iPhone App to
include new features for getting inspiration, saving and organizing ideas, and even assigning
tasks to others and scheduling automatic reminders. Brides can access all the new features
from their iPhone, iPad, or web and keep all items synchronized in real time. The
BRIDES WEDDING GENIUS is the first mobile application to address the overwhelming
amount of content that brides must collect, organize, and execute in order to make their big
day perfect. Marriott Hotels & Resorts, with dream wedding destinations and certified
wedding planners worldwide, is the exclusive 60-day presenting sponsor.
In the early stages of planning, a bride-to-be is searching for inspirations, so the BRIDES
WEDDING GENIUS provides 700+ dresses, bridesmaid dresses, videos, and helpful tips to
generate ideas and pick out their favorites. In addition, brides can use their iPhone to take
pictures of items they see and add it to the “inspirations” section of the application to review
later. As the wedding date gets closer, the BRIDES WEDDING GENIUS presents a
comprehensive to-do list based on the wedding date, and allows the bride to assign items to
others. The application sends periodic reminders to everyone assigned a task, and allows
them to update their status without having to track down the busy bride. This “virtual
assistant” is one of the first applications ever built to alleviate the challenges of coordinating
a wedding event.
Brides are highly motivated consumers, as evidenced in the success of the initial BRIDES
Dressing Room mobile application launched in October, 2009. This first incarnation
featured a vast selection of wedding gowns and bridesmaid dresses, and users were able to
browse dresses, save/send favorites and find retailers in their area. The application was
ranked in the top 2% (based on number of downloads, out of 180,000 apps), and was
the top bridal application in iTunes. The user engagement was also significant: over 8
million products were viewed in less than 9 months and each user views an average
of 156 products, six times more views than the average mobile shopping application.
The BRIDES Wedding Genius is available for free to iPhone and iPad users through iTunes,
with additional features available for a premium upgrade of $2.99.
Carolyn Kremins, VP and Publisher of BRIDES Magazine stated, “Brides-to-be are among
the most dynamic consumers of goods, services and information with an insatiable thirst for
inspiration. With the Wedding Genius, we’re offering them a profoundly comprehensive
service that centralizes wedding resources in a way that may very well revolutionize how to
plan and shop for a wedding.”
"We are thrilled to be sponsoring BRIDES Magazine's new Wedding Genius application,"
said Michael Dail, Senior Director of Marketing for Marriott Hotels & Resorts. "At Marriott, we
pride ourselves on inspired performance in the execution of destination weddings - from
planning and booking to the wedding day itself - at hundreds of hotels around the world."
BRIDES WEDDING GENIUS FAQ
GUIDES: The application builds upon the wedding gown and bridesmaid dress guides
previously available through Brides Dressing Room — adding travel, and jewelry categories.
DIGITAL WEDDING BINDER: With this feature ($2.99 introductory rate upgrade), users will
be able to sync to a Digital Wedding Binder website, so they can plan via a computer as well
as on their device. Within this binder, they’ll find:
INSPIRATION FOLDERS which allow users to store and sort items found in the
App’s guides, images from websites, and photos taken with digital cameras into
TASK TRACKER AND REMINDERS: A Task Tracker will allow brides to track and
assign “to-do’s” for their weddings—a planning calendar can be created for each
individual bride based on their wedding date, and they can assign wedding tasks to
their friends and family via email.
BRIDES WEDDING GENIUS enables brides to centralize their wedding resources and
access them wherever and whenever they choose – through iPhone, iPad and a dedicated
website. All synchronize seamlessly for multi-platform curation.
Users can assign tasks to friends via emails to the assignee. Both iPhone and non iPhone
users may receive, and then reply with progress notification.
BRIDES was the world’s first wedding magazine, launched in 1934. In 75 years of
publication it has remained the most widely read magazine in the category and the country’s
foremost authority on engagement, weddings, and marriage. BRIDES reaches over 6
million readers per issue and is published 12 times a year by Condé Nast, a division of
Advance Publications, which operates in 25 countries. In the United States, Condé Nast
publishes eighteen consumer magazines, two trade publications and twenty-seven websites
that garner international acclaim and unparalleled consumer engagement.
ABOUT MARRIOTT HOTELS & RESORTS
Marriott Hotels & Resorts is committed to making your special day a dream come true, at
nearly 500 hotels and resorts worldwide. Our award-winning portfolio of distinctive
properties and our team of certified wedding and event planners will make your destination
wedding a joy to plan -- from caring for your guests to flawless execution, from the rehearsal
dinner to the final farewell. For more information about destination weddings at Marriott
Hotels & Resorts, visit www.marriottbrides.com.
BRIDES Wedding Genius is being created by NearbyNow, a unique digital shopping
concierge service that empowers consumers to search online -- from their computers and
via innovative mobile applications -- for the most convenient local source for their favorite
products and brands. Founded in 2005, NearbyNow is headquartered in Mountain View,
California. The company is privately held, with funding from Draper, Fisher, Jurvetson and
Norwest Venture Partners. Additional information can be obtained by phone at (650) 967-
0940 or by visiting the Company’s Web site at www.nearbynow.com.