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					CRM
              What is CRM??
• Finacle CRM solution is a modular, multilingual,
  Web-based customer-centric application that
  enables banks to leverage ready-to-deploy CRM
  functionality for competitive differentiation.
• Facilitating a unified 360° view of the customer
  across product lines and multiple back-end
  systems, it enables banks to improve customer
  experience across channels and empowers them
  with a robust platform for cross-sell
  opportunities.
                KEY MODULES
•   Enterprise Customer Information File (CIF)
•   Sales
•   Loan origination
•   Service
•   Call centre
•   Marketing
            Business Benefits
• Aggressive Customer Acquisition
• Improved Cross-sell Framework
• Increased Operational Efficiencies and
  Collaboration
• Lower Total Cost of Ownership (TCO)

				
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posted:11/2/2012
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