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Part 1 1. Among the seven cases analyzed in section 3 of the paper, select the case that you find most interesting, find similar case in Hong Kong and write a one page report with the following sections: According to case 7: Mobile Gaming. I have chosen a similar case is Hong Kong Jockey Club. Company background: The Hong Kong Jockey Club is one of the largest racing organisations in the world. Horse racing is the most popular spectator sport in Hong Kong and through its subsidiaries, the Club is the only authorised operator of horse racing. It also operates the Mark Six lottery and under Government authority offers betting on football matches held outside Hong Kong. The Club is the largest single taxpayer in Hong Kong ¡V HK$13,115 million in 2007/08, or about 6.5% of all taxes collected by the Government's Inland Revenue Department. A unique feature of the Club, much admired worldwide, is its not-for-profit business model whereby its surplus goes to charity. Over the past decade, the Club has donated an average of one billion Hong Kong dollars every year to hundreds of charities and community projects. Today, the Club ranks alongside organisations such as the Rockefeller Foundation as one of the biggest charity donors in the world. The Club is also one of the largest employers in Hong Kong, with 4,800 full-time and 20,200 part-time staff. Challenge: HK Jockey Club is the only one legal gambling organization in Hong Kong. The competitors should be the illegal gambling organizations. Solution: Except the police fight with illegal gambling organizations, HK Jockey Club can provide more convenient betting channel and different gambling types which can refer to the foreign country and their websites. (e.g.: http://www.betfair.com/) Now HK Jockey Club has provided various betting channels to their users. Once they have applied for a Betting Account successfully, they can choose between the following channels and experience the new ways of betting: -Telephone Betting, -Online Betting Service (eWin), -Mobile Online Betting Service, -TV Betting Service (tWin), -Interactive Phone Betting Service (iWin), -Customer Input Terminal (CIT), -Mobile Betting Service, -MangoDeluxe/MangoCombo/MangoSports -PDA Betting Service. But there are still very limited gambling types that illegal gambling has. Users will easily attract to join the illegal bet or some legal bet provide by foreign country. Part 2 2. Provide two examples of push and pull messaging within the wireless mobile phone domain. Push message is sent to user to inform them of something (Example: Promotion message through SMS.) Pull message is sent to user because they requested information (Example: Alert function provide from Google calendar will send SMS to user to alert them the function notes they have set it before.) 3. What is the Enhanced Messaging Service (EMS) and the Multimedia Messaging Service (MMS)? Enhanced Messaging Service (EMS) is an application-level extension to Short Message Service (SMS) for cellular phones available on GSM, TDMA and CDMA networks. An EMS enabled mobile phone can send and receive messages that have special text formatting (such as bold or italic), animations, pictures, icons, sound effects and special ring tones. EMS messages that are sent to devices that do not support it will be displayed as SMS messages, though they may be unreadable due to the presence of additional data that cannot be rendered by the device. EMS messages cannot typically be sent between subscribers of different mobile phone carriers, as they will frequently be dropped by the inter- carrier network or by the receiving carrier. Multimedia Messaging Service (MMS) is a telecommunications standard for sending messages that includes multimedia objects (images, audio, video, rich text). MMS is an extension of the SMS standard, allowing longer message lengths and using WAP to display the content. Its' most popular use is sending photographs from camera-equipped handsets, although it is also popular as a method of delivering ringtones as well. The standard is developed by the Open Mobile Alliance (OMA), although during development it was part of the 3GPP and WAP groups. 4. Outline the main differences between wireless business-to-business (B2B) activity and wireless business-to-consumer (B2C) activity. Provide examples of each type of business activity in the real commercial world. What are the main benefits of wireless B2B activity? What are the main benefits of wireless B2C activity? What is ¡§mobile collaboration¡¨ and how does it operate? Provide examples of business sectors that make use of mobile collaboration. Business-to-Business (B2B) describes commerce transactions between businesses like the one between a manufacturer and a wholesaler or a wholesaler and a retailer i.e both the buyer and the seller are business entity. An example of a B2B transaction would be the bookshop (retailer) buying the books (products) from publisher (supplier). Business-to-consumer (B2C, sometimes also called Business-to-Customer) describes activities of businesses serving end consumers with products and/or services. An example of a B2C transaction would be a person (customer) buying a book from the bookshop (retailer). The main benefits of wireless B2B or B2C activity is the companies can maintain their business anywhere and not limited with the available of computer. Also consumers can buy products anywhere and not limited with the available of computer. Mobile collaboration is a collection of Online Interactive Business Applications made possible by Mobile Broadband. Cellular Networks with GPRS and UMTS are connected to the Internet via Media Gateways. 5. How does the wireless business Internet model differ from the wired Internet model? Despite the convergence of the wired Internet with the wireless Internet what are the factors that distinguish the wireless mobile Internet from PC-based access to the Internet? What are the four connected aspects of mobility that trigger access to the mobile Internet? Wireless business internet allows people access the internet anywhere in service support area. Wired business internet allows people access the internet only near the wired computer. Issues in the wireless internet arena is about how to converge the wire internet with the wireless internet, so that the user does not perceive any differences in style and content irrespective of whether they access the internet form a wired PC or a wireless mobile device and providing the same level of security infrastructure for the wireless mobile internet as exists for wired internet. Access to the mobile internet is normally triggered by four connected aspects as follows: -Situation (e.g. flying, driving, walking, working) -Location (e.g. town, country, home or abroad) -Mission (e.g. purpose or objective) -Time (e.g. a transient one-off occurrence) 6. What are ¡§dedicated-embedded mobile environments¡¨ and provide two examples. Dedicated-embedded mobile environments are covered wireless network that can provide users to use their wireless devices through network. Examples: 1. In a shopping mall, shops can send their promotion advertisement to customers. 2. Use a mobile device to control the household appliance in a smart- home.
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