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Park Recreation Fees City of Brentwood

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					                                  MARCH 22, 2011
                               CITY OF BRENTWOOD
                CITY COUNCIL/REDEVELOPMENT AGENCY AGENDA
         City Council Chamber, 101B Sand Creek Road, Brentwood, CA 94513

       A complete packet of information is available for public review at City Hall or on our website at
                                          www.ci.brentwood.ca.us

Any disclosable public records related to an agenda item for the open session of this meeting distributed
to all or a majority of the City Council less than 72 hours before this meeting is available for inspection at
City Hall, located at 708 Third Street during normal business hours .These writings will also be available
for review at the City Council meeting in the public access binder in the entrance of the City Council
Chambers.


             JOINT CITY COUNCIL/REDEVELOPMENT AGENCY CLOSED SESSION
                                      5:45 P.M.

CALL TO ORDER
Roll Call

PUBLIC COMMENTS
At this time the public is permitted to address the City Council/Redevelopment Agency on items that are on the Closed Session
Agenda, or items not on the agenda. Persons addressing the City Council/Redevelopment Agency are required to limit their
remarks to five (5) minutes unless an extension of time is granted by the Mayor subject to approval of the Council/Agency. Please
file your name with the Mayor on the form provided at the podium. Speakers desiring answers to questions should direct it to the
Council/Agency and, if relevant, the Council/Agency may direct it to the appropriate staff member.

ADJOURN TO CLOSED SESSION – 101 B. Sand Creek Road, Conference Room 309

         CONFERENCE WITH REAL PROPERTY NEGOTIATORS
         [Gov’t. Code §54956.8]

         Property:                               1385 Kubicek Way, Brentwood, CA
                                                 APN: 016-300-174
         Negotiating Parties:                    Phillip and Jennifer Blasingame
         City/Agency Negotiators:                Casey McCann; Gina Rozenski
         Under Negotiation:                      Price and terms of payment

                  JOINT CITY COUNCIL/REDEVELOPMENT AGENCY WORKSHOP
                                        6:00 P.M.

CALL TO ORDER
Roll Call

PUBLIC COMMENTS
At this time the public is permitted to address the City Council/Redevelopment Agency on items not on the agenda. Persons
addressing the City Council/Redevelopment Agency are required to limit their remarks to five (5) minutes unless an extension of
time is granted by the Mayor subject to approval of the Council/Agency. Please file your name with the Mayor on the form provided
at the podium. Speakers desiring answers to questions should direct it to the Council/Agency and, if relevant, the Council/Agency
may direct it to the appropriate staff member.

    1. Review the 2011/12 – 2015/16 Capital Improvement Program (P. Ehler/B. Kelleher).
                     JOINT CITY COUNCIL/REDEVELOPMENT AGENCY MEETING
                                          7:00 P.M.

RECONVENE – 101 B. Sand Creek Road, City Council Chamber

Pledge of Allegiance
Roll Call

REPORT ON CLOSED SESSION (If any)

PUBLIC COMMENTS
At this time the public is permitted to address the City Council/Redevelopment Agency on items that are on the Consent Calendar,
Requests for Future Agenda Items, or items not on the agenda. Persons addressing the City Council/Redevelopment Agency are
required to limit their remarks to five (5) minutes unless an extension of time is granted by the Mayor subject to approval of the City
Council/Redevelopment Agency. Please file your name with the Mayor on the form provided at the podium. Speakers desiring
answers to questions should direct it to the City Council/Redevelopment Agency and, if relevant, the City Council/Redevelopment
Agency may direct it to the appropriate staff member.


CONSENT CALENDAR
All matters listed on the consent calendar are considered routine in nature and will be enacted by one motion. If discussion is
required, that particular item will be removed from the consent calendar and will be considered separately.

1.          Approve minutes of the City Council/Redevelopment Agency meeting of March 7, 2011 and
            March 8, 2011. (M. Wimberly)

2.          A Resolution in support of the application of a WaterSMART Water and Energy Efficiency Grant
            for the Capital Improvement Program Project, Sensus Automatic Meter Reading System
            Upgrade, in an amount up to $300,000, to the U.S. Department of the Interior Policy and
            Administration Bureau of Reclamation, and should the Grant be awarded, authorize the City
            Manager or designee to execute and submit all necessary documents to participate in the
            Grant process. (B. Grewal/C. Ehlers/E. Brennan/D. Williford)

3.          A Resolution: (1) authorizing the acceptance of monies from the California Highway
            Patrol/Office of Traffic Safety and the acceptance of donations in the form of monies, goods,
            and services for the Every 15 Minutes program; and (2) authorizing the expenditure of these
            funds for the Every 15 Minutes program. (M. Evenson/J. Luo)

4.          A Resolution authorizing the Mayor or designee to send correspondence urging the Governor
            and Legislature to save transportation funding and support the findings of the 2010 California
            Statewide Local Streets and Roads Needs Assessment Update. (B. Grewal/D. Galey)

5.          A Proclamation declaring April 16, 2011 as National Arbor Day. (C. Bronzan/R. Stromgren)

6.          A Resolution approving a temporary use permit (TUP 11-001) and allowing the use of City
            streets and authorizing the closure of a portion of Maple Street (during the construction on First
            Street) and a portion of First Street (after the completion of construction on First Street), in
            order to facilitate the Pacific Coast Farmers’ Market Association Brentwood’s 2011 Farmers’
            Market. (C. McCann/J. Zilm)

7.          An Ordinance 889 for a Rezone (Rezone No. 10-004 to change the zoning from Thoroughfare
            Commercial to Planned Development No. 23, Subarea B in order to adopt project-specific
            development standards for an apartment project known as The Grove at Sunset Court, located
            east of Brentwood Boulevard and north of Havenwood Avenue at 201 Sunset Court (APN 106-
            180-014). (C. McCann/T. Nielsen)
8.           A Resolution authorizing the City Manager or designee to execute a Professional Services
             Agreement with Francisco & Associates, Inc., in the amount of $180,000, plus 10% contingency
             of $18,000 for a total amount of $198,000, for assessment engineering services in connection
             with the 2011/12 administration services for the City’s bonded assessment districts. (P. Ehler/B.
             Kelleher)

9.           Set April 12, 2011, as the hearing date to consider the appeal filed by Pedro Adao in regard to
             the Planning Commission’s denial of an amendment to the Downtown Specific Plan (GPA 11-
             001) to allow ground floor Office use within the 65-foot Main Street Retail Area of the
             Downtown District Zone, for one property located at 629 First Street. (C. McCann/J. Zilm)

Redevelopment Agency Consent Items:

10.        Warrants from Warrant Lists dated February 23, 2011 and March 2, 2011. (P. Ehler/L. Schelbert)

PUBLIC HEARINGS
Persons addressing the City Council/Redevelopment Agency are asked to file their name with the Mayor on the form provided at the
podium. The Council may adopt reasonable regulations at the onset of the public hearing to facilitate public testimony. These
regulations may include time limits. In the absence of such regulations, the public hearing shall follow the protocol for Public
Comments.

11.        A Resolution of the City Council of the City of Brentwood amending existing recreation program
           fees and revising the City of Brentwood 2010/2011 Cost Allocation Plan and Schedule of City
           Fees. (C. Bronzan/P. Scherff)

NEW BUSINESS

12.        Update on the City’s Economic Development Marketing Efforts. (C. McCann/A. Greenwood)

OLD BUSINESS

13.        Discussion of fire issues in the City of Brentwood. (D. Landeros/P. Eldredge)

INFORMATIONAL REPORTS FROM COUNCIL MEMBERS, SUBCOMMITTEES AND
LIAISONS: This portion of the agenda is to provide an opportunity for Council Members to report on
attendance at events, subcommittee meetings, and entities on which the Council Member has been
appointed as a liaison.

REQUEST FOR FUTURE AGENDA ITEMS:

      II   NEW REQUESTS (Council Members wishing to have an agenda item placed on a future agenda
           shall make a request under this section of the agenda. These items will be included on the
           agenda for the next Council meeting).

ADJOURNMENT

                                                        NOTICE
In compliance with the Americans with Disabilities Act, the meeting room is wheelchair accessible and disabled
parking is available at the City Hall Parking lot. If you are a person with a disability and you need disability-related
modifications or accommodations to participate in this meeting, please contact the City Clerk’s Office at (925) 516-
5440 or fax (925) 516-5441. Notification 48 hours prior to the meeting will enable the City to make reasonable
arrangements to ensure accessibility to this meeting. {28 CFR 35.102-35, 104 ADA Title II}

                                            POSTING STATEMENT
On March 17, 2011, a true and correct copy of this agenda was posted on the City Hall Bulletin Board, outside City
Hall, 708 Third Street, Brentwood, CA 94513 and at our website www.ci.brentwood.ca.us
                                                                        CITY OF BRENTWOOD
                                                                              CITY COUNCIL -
                                                                   REDEVELOPMENT AGENCY -
                                                                   SPECIAL MEETING MINUTES
                                                                          MONDAY, 2:00 P.M.
                                                                          FEBRUARY 7, 2011
                                                                        COUNCIL CHAMBERS

Steve Barr                              Robert Taylor, Mayor                         Joel R. Bryant
Robert A. Brockman                                                               Erick Stonebarger



Mayor Taylor called the Meeting to Order at 2:00 p.m.


Roll Call
Present: Barr; Brockman; Bryant; Stonebarger; Taylor


PUBLIC COMMENTS - None.


CONSENT CALENDAR


1. City Council - Adopted Resolution 2011-21 to: 1) make necessary findings and determinations in
accordance with Health and Safety Code Section 33445 relating to the financing of the Civic Center
Parking Facility (CIP No. 337-37211); 2) authorize City Manager or Designee to execute a Public
Improvement Agreement between the City of Brentwood and the Brentwood Redevelopment
Agency, and 3) authorize staff to amend the Civic Center Parking Facility CIP No. 337-37211. (C.
McCann/G. Rozenski)

Redevelopment Agency - Adopted RDA Resolution 179 to: 1) make necessary findings and
determinations in accordance with Health and Safety Code Section 33445 relating to the financing of
the Civic Center Parking Facility (CIP No. 337-37211); 2) authorize Executive Director or Designee
to execute a Public Improvement Agreement between the City of Brentwood and the Brentwood
Redevelopment Agency; and 3) authorize staff to amend the Redevelopment Agency’s 2010/11
Budget and approving recommended budget adjustments. (C. McCann/G. Rozenski)
Staff Report for Agenda Item 1




2. City Council - Adopted Resolution 2011-22 to: 1) authorize the termination of the Cooperation
Agreement between the City of Brentwood and Brentwood Redevelopment Agency regarding the
Harvest Park Basin Project, CIP No. 391-39030; 2) authorize the reimbursement to the Brentwood
Redevelopment Agency of $220,000; and 3) authorize staff to amend the Harvest Park Basin CIP
No. 391-39030. (C. McCann/G. Rozenski)

Redevelopment Agency - Adopted RDA Resolution 180 authorizing the termination of the
Cooperation Agreement between the City of Brentwood and Brentwood Redevelopment Agency
regarding the Harvest Park Basin Project, CIP No. 391-39030. (C. McCann/G. Rozenski)
Staff Report for Agenda Item 2




3. City Council - Adopted Resolution 2011-23 authorizing the City Manager or Designee to amend
Public Improvement Agreements between the City of Brentwood and the Brentwood Redevelopment
Agency for the City Park Project CIP No. 352-52406, Downtown Infrastructure Project CIP No. 562-
56382, and Downtown Streetscape Project CIP No. 337-37203 (P. Ehler, K. Breen/D. Davies)

Redevelopment Agency: Adopted RDA Resolution 181 authorizing the Executive Director or
Designee to amend Public Improvement Agreements between the City of Brentwood and the
Brentwood Redevelopment Agency for the City Park Project CIP No. 352-52406, Downtown
Minutes for City Council - Redevelopment Agency - Special Meeting                               Page 2 of 3




     Infrastructure Project CIP No. 562-56382, and Downtown Streetscape Project CIP No. 337-37203
     (P. Ehler/K. Breen/D. Davies)
     Staff Report for Agenda Item 3




     Motion: to approve Consent Calendar Items 1 - 3 as recommended by staff.
     Moved by Barr, seconded by Brockman.

     Vote: Motion carried 5-0.
     Yes: Barr; Brockman; Bryant; Stonebarger; Taylor


     With Council Member Stonebarger voting no on Item 1.

     PUBLIC HEARING


     4. City Council - A Resolution to: 1) make necessary findings and determinations in accordance with
     Health and Safety Code Sections 33445 and 33679 relating to the financing of the New Community
     Center Project (CIP No. 337-37195); 2) authorize City Manager or Designee to execute a Public
     Improvement Agreement between the City of Brentwood and the Brentwood Redevelopment
     Agency, and 3) authorize staff to amend the New Community Center Project CIP budget. (C.
     McCann/G. Rozenski)

     Redevelopment Agency - A Resolution to: 1) make necessary findings and determinations in
     accordance with Health and Safety Code Sections 33445 and 33679 relating to the financing of the
     New Community Center Project (CIP No. 337-37195); and 2) authorize Executive Director or
     Designee to execute a Public Improvement Agreement between the City of Brentwood and the
     Brentwood Redevelopment Agency. (C. McCann/G. Rozenski)
     Staff Report for Agenda Item 4




     Gina Rozenski, Redevelopment Manager, presented the staff report.

     Motion: Adopt Resolution 2011-24 to: 1) make necessary findings and determinations in accordance
     with Health and Safety Code Sections 33445 and 33679 relating to the financing of the New
     Community Center Project (CIP No. 337-37195); 2) authorize City Manager or Designee to execute
     a Public Improvement Agreement between the City of Brentwood and the Brentwood
     Redevelopment Agency, and 3) authorize staff to amend the New Community Center Project CIP
     budget.
     Moved by Brockman, seconded by Barr.

     Vote: Motion carried 5-0.
     Yes: Barr; Brockman; Bryant; Stonebarger; Taylor


     Motion: Adopt RDA Resolution 182 to: 1) make necessary findings and determinations in
     accordance with Health and Safety Code Sections 33445 and 33679 relating to the financing of the
     New Community Center Project (CIP No. 337-37195); and 2) authorize Executive Director or
     Designee to execute a Public Improvement Agreement between the City of Brentwood and the
     Brentwood Redevelopment Agency. (C. McCann/G. Rozenski)
     Moved by Brockman, seconded by Barr.

     Vote: Motion carried 5-0.
     Yes: Barr; Brockman; Bryant; Stonebarger; Taylor


     NEW BUSINESS


     5. Discussion of Fire Service in the City of Brentwood and Establish an ad hoc Fire Subcommittee;
     appoint Vice Mayor Barr and Council Member Stonebarger as Committee Members. (D. Landeros/P.
Minutes for City Council - Redevelopment Agency - Special Meeting                              Page 3 of 3



     Eldredge)
     Staff Report for Agenda Item 5




     Council Member Stonebarger reported on the East Contra Costa County Fire Protection District
     Board meeting to take place later in the day. A lengthy Council discussion related to fire service
     followed.

     Motion: to establish an ad hoc Fire Subcommittee; and appoint Vice Mayor Barr and Council
     Member Stonebarger as Committee Members.
     Moved by Brockman, seconded by Bryant.

     Vote: Motion carried 5-0.
     Yes: Barr; Brockman; Bryant; Stonebarger; Taylor


     ADJOURNMENT


     Motion: Adjourn at 3:13 p.m.
     Moved by Stonebarger, seconded by Barr.

     Vote: Motion carried 5-0.
     Yes: Barr; Brockman; Bryant; Stonebarger; Taylor

     Respectfully submitted,



     Margaret Wimberly
     City Clerk




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                                                                          CITY OF BRENTWOOD
                                                                             CITY COUNCIL AND
                                                                      REDEVELOPMENT AGENCY
                                                                             MEETING MINUTES
                                                                            TUESDAY, 7:00 P.M.
                                                                                 MARCH 8, 2011
                                                                          COUNCIL CHAMBERS

    Steve Barr                              Robert Taylor, Mayor                     Joel R. Bryant
    Robert A. Brockman                                                           Erick Stonebarger



    Mayor Taylor called the meeting to order at 6:30 p.m.


    Roll Call
    Present: Barr; Brockman; Bryant; Stonebarger; Taylor


    PUBLIC COMMENTS - None.


    ADJOURN TO CLOSED SESSION

    Staff Report for Closed Session Item




    Motion: Adjourn to Closed Session.
    Moved by Stonebarger, seconded by Brockman.

    Vote: Motion carried 5-0.
    Yes: Barr; Brockman; Bryant; Stonebarger; Taylor


    JOINT CITY COUNCIL/REDEVELOPMENT AGENCY MEETING


    RECONVENE IN OPEN SESSION - 101 B. Sand Creek Road, City Council Chamber


    Mayor Taylor led the pledge of allegiance.


    Roll Call
    Present: Barr; Brockman; Bryant; Stonebarger; Taylor


    REPORT ON CLOSED SESSION - None.


    PRESENTATIONS (06:59 PM)


    A. Presentation from Contra Costa Transportation Authority (CCTA) on Highway 4 Widening Project
    Update.

    PUBLIC COMMENTS (07:19 PM)


    Robert Kent, Brentwood Resident, spoke regarding a barking dog in his neighborhood and felt the
    current ordinance does not provide for any warning or fine process. He requested the nuisance




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    ordinance and the chronic noise ordinances be amended.

    Mayor Taylor directed the issue to staff.

    Rob Gwynne, Aid to Christchurch, spoke regarding the earthquake in Christchurch, New Zealand,
    and fund raising efforts for the devestated area.


    CONSENT CALENDAR (07:23 PM)


    1. Approved minutes of the City Council/Redevelopment Agency meeting of February 22, 2011. (M.
    Wimberly)
    Staff Report for Item 1




    2. Received and filed the 2010 CornFest Report (C. McCann/H. Wetherford)
    Staff Report for Item 2




    3. Adopted Resolution 2011-25 approving, and authorizing the City Manager to sign, an Assignment
    and Assumption Agreement that transfers janitorial services for City Hall, Community Development,
    Engineering, Library, Police, and Public Works from East Bay Buildings Services (EBBS) to Global
    Property Services (GPS) to be effective upon GPS providing evidence, to the satisfaction of the City,
    of all necessary insurance, bonds and licenses (C. Bronzan/R. Stromgren)
    Staff Report for Item 3




    4. Adopted Resolution 2011-26 approving and authorizing the City Manager or designee to execute
    Amendment No. 3 to the Contract for Landscape Maintenance Services with East Bay Construction
    Company removing the requirement of Contractor to provide a Faithful Performance Bond and
    requiring the Contractor to perform certain additional work based on Faithful Performance Bond
    premiums paid for calendar year 2010. (C. Bronzan/R. Stromgren)
    Staff Report for Item 4




    5. Adopted Resolution 2011-27 approving and authorizing the City Manager or designee to execute
    Amendment No. 3 to the Contract for Landscape Maintenance Services with Terracare Associates
    removing the requirement of Contractor to provide a Faithful Performance Bond and requiring the
    Contractor to perform certain additional work based on Faithful Performance Bond premiums paid for
    calendar year 2010. (C. Bronzan/R. Stromgren)
    Staff Report for Item 5




    6. Adopted Resolution 2011-28 approving and authorizing the City Manager or designee to execute
    the Bay Area-wide Trash Capture Demonstration Project Agreement with Association of Bay Area
    Governments and any other necessary documents for the Storm Drain Trash Capture Devices
    Project, and authorizing staff to amend the Storm Drain Trash Capture Devices CIP Budget Sheet.
    (B. Grewal/J. Dhaliwal)
    Staff Report for Item 6




    7. Approved warrants from warrant list dated February 16, 2011. (P. Ehler/L. Schelbert)
    Staff Report for Item 7




    Motion: Approve Consent Calendar Items 1 - 7 as recommended by staff.
    Moved by Stonebarger, seconded by Barr.

    Vote: Motion carried 5-0.
    Yes: Barr; Brockman; Bryant; Stonebarger; Taylor


    PUBLIC HEARINGS




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    8. A Resolution establishing fees related to Chapter 5.70 (Massage Ordinance) of the City of
    Brentwood Municipal Code, Amending Fees for Parking Violations, and Revising 2010/2011 Cost
    Allocation Plan and Schedule of City Fees. (M. Evenson/B. Strock)
    Staff Report for Item 8




    Motion: Approve Adopt Resolution 2011-29 establishing fees related to Chapter 5.70 (Massage
    Ordinance) of the City of Brentwood Municipal Code, Amending Fees for Parking Violations, and
    Revising 2010/2011 Cost Allocation Plan and Schedule of City Fees.
    Moved by Stonebarger, seconded by Brockman.

    9. Continued Public Hearing Item - Consideration of Resolutions approving a Mitigated Negative
    Declaration and General Plan Amendment No. 10-001 to change the General Plan designation from
    General Commercial to High Density Residential, and an ordinance approving Rezone No. 10-004 to
    change the zoning from Thoroughfare Commercial to Planned Development No. 23 in order to adopt
    project-specific development standards for an apartment project known as The Grove at Sunset
    Court, located east of Brentwood Boulevard and north of Havenwood Avenue at 201 Sunset Court
    (APN 106-180-014). (C. McCann/T. Nielsen)
    Staff Report for Item 9




    Tim Nielsen, Assistant Planner, presented the staff report and addressed correspondence received
    from New Urban Communities Partners and the six points raised in the correspondence related to
    the Mitigated Negative Declaration (MND). 1) Air Quality and Greenhouse emissions are addressed
    separately in the MND and mitigation measures were included such as energy efficiency standards
    and they are required to provide electronic connections for future vehicle charging stations. 2)
    Biological Resources, the site is partially developed with impervious surfaces and it does not provide
    suitable habitat and mitigation measures are included. 3) Cultural Resources, the State Historic
    Preservation office indicated the project is not a threat to any historic buildings. 4) Land Use and
    Planning, the draft Brentwood Boulevard specific plan is not the regulating document for this
    particular area. 5) Noise, this project is further away than comparable projects along the Brentwood
    Boulevard corridor. 6) Transportation and Traffic a mitigation measure has been included requiring
    the payment of traffic impact fees to address the level of service issues around the project site area.
    Council Member Stonebarger asked if the Redevelopment Loan which was forgivable and asked if it
    was a part of the item being considered by Council. In response Mr. Nielsen stated it is not a part of
    the land use entitlements and the financial question would be addressed at a separate time. Vice
    Mayor Barr asked if Sunset Court was included within the project area, in response Mr. Nielsen
    stated Sunset Court is included within the project area, there were conditions placed on the design
    review that would require the applicant to obtain control of the right of way and the applicant would
    incorporate the area into the development, access to homes that maintain access off of Sunset Court
    would still need to be maintained. Mayor Taylor opened the Public Hearing. Aaron Mandell, Meta
    Housing Corporation, provided a presentation to Council and spoke in support of the project.

    Ralph Strauss, SDG Architects, spoke regarding the project and the neighborhood meetings that
    were held as a result of the Land Use and Development Committee. The concerns of the neighbors
    included the type of housing, the management of the project, park space, accessibility and that
    parking wouldn’t impact the area. The density of the project was reduced based on the meetings
    with the neighbors. He spoke regarding the design of the project and issues related to traffic.

    Mr. Mandell spoke further regarding the correspondence received from New Urban Communities
    Partners and stated they disagreed with many points in the letter as they weren’t accurate or
    relevant. He further stated there was a request from them to take on the affordability requirements
    or a portion of the requirements that have been imposed on the Sciorntino Ranch site and stated
    they would be open to discussing that. He further stated the project is aiming for LEED silver
    certification status.

    Stephen Smith, resident, spoke in support of the project and felt there was a stigma associated with
    apartments and affordable housing and felt it was a needed component in the community, he further
    requested Council approve the project.

    Reed Onate, NUCP, LLC, spoke regarding the project and the correspondence sent by NUCP and




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    stated the Sciortino Ranch project is concerned with equitable treatment of like multi-family housing.
    He further stated EHEAH Housing has submitted a formal request for funding and also a preliminary
    review request through the Planning Department. Mr. Onate confirmed he had met with Mr. Mandell
    and they would like to see the Meta House project take on some of the fifteen percent affordable
    housing burden if at all feasible.

    Mayor Taylor clarified that no requests for funding have been granted at this time.

    Larry Botelho, resident of Sunset Crossing, handed out a flyer to Council outlining problems in their
    neighborhood and felt the project would be an asset to their community.

    There being no one else wishing to speak the Public Hearing was closed.

    Council Member Stonebarger inquired about the density and asked about the next process for the
    project, in response Mr. Nielsen stated Medium Density is 5.1 to 11 dwelling units per acre and
    stated the next step would be the joint meeting of the Land Use Development Committee and the
    Redevelopment Committee on Monday, March 14, 2011. Mr. Nielsen stated the request for the
    funding would need to come back at a later date for the funding. Mayor Taylor inquired about
    parking at the project. In response Mr. Nielsen stated there would be two parking spots per unit and
    provided an overview of parking areas. Vice Mayor Barr felt the project was the right fit for the
    former Perez Nursery site. Council Member Bryant felt that the negative impacts have been
    addressed and felt the project had the potential to be an asset to the community. Council Member
    Bryant then inquired about the income limits for affordable housing, Mr. Nielsen provided an exhibit
    title California levels of affordability and it is based on the numbers of people in the family, a family of
    four making between $44,000 and $62,000 a year would qualify as low income. Council Member
    Bryant felt the term affordable housing had a negative connotation in some areas and felt the proper
    management group could alleviate some of those concerns. Council Member Stonebarger
    expressed concerns with high density and traffic on Brentwood Boulevard.


    Motion: Adopt Resolution 2011-30 approving the Mitigated Negative Declaration (MND).
    Moved by Brockman, seconded by Barr.

    Vote: Motion carried 4-1.
    Yes: Barr; Brockman; Bryant; Taylor
    No: Stonebarger


    Motion: Adopt Resolution 2011-31 approving General Plan Amendment 10-001 to change the land
    use designation from General Commercial to High Density Residential.
    Moved by Brockman, seconded by Barr.

    Vote: Motion carried 4-1.
    Yes: Barr; Brockman; Bryant; Taylor
    No: Stonebarger


    Motion: Introduce and waive the first reading of Ordinance 889 approving Rezone 10-004 to change
    the zoning from Thoroughfare Commercial to Planned Development No. 23, Subarea B in order to
    adopt project-specific development standards for the project.
    Moved by Brockman, seconded by Barr.

    City Clerk read the title of the proposed ordinance.

    Vote: Motion carried 4-1.
    Yes: Barr; Brockman; Bryant; Taylor
    No: Stonebarger




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    OLD BUSINESS


    10. Discussion of Fire Service in the City of Brentwood, Report on East Contra Costa County Fire
    Protection District Board meeting of March 7, 2011; and, if needed, establish an ad hoc Fire
    Subcommittee and appoint Vice Mayor Barr and Council Member Stonebarger as Committee
    Members. (D. Landeros/P. Eldredge)
    Staff Report for Item 10




    Council Member Stonebarger spoke regarding the East Contra Costa County Fire Protection District
    Board meeting which took place on March 7, 2011. The direction given by the Board was to proceed
    with an Engineer’s Report with the assessment in the range of $96. Council Member Stonebarger
    spoke regarding the levels of assessment and the benefits that would be provided to the district.
    The polling results stated the best opportunity for approval would be in the under $100 range. The
    board considered an alternative time line that would push the balloting out to June 16, 2011, to
    provide additional educational outreach. Without approval of the assessment the District would be
    deficit spending in the amount $2.8 million and would have approximately a $3.2 million reserve at
    the end of this fiscal year, leaving the District out of cash if action isn’t taken. Council Member
    Stonebarger felt it was important to leave Council the flexibility to take action if needed.

    INFORMATIONAL REPORTS FROM COUNCIL MEMBERS, SUBCOMMITTEES AND LIAISONS
    (08:18 PM)


    Vice Mayor Barr spoke regarding his attendance at the Contra Costa County Mayors' Conference.

    Mayor Taylor reported on his attendance at the Contra Costa County Mayors' Conference and in
    addition to that he submitted a memo to the City Clerk detailing events and meeting he attended
    since the last City Council meeting.

    REQUEST FOR FUTURE AGENDA ITEMS: (08:21 PM)


    Council Member Brockman requested information related to the nuisance of barking dogs and felt
    the Ordinance could be examined by the Neighborhood Improvement Committee. City Manager
    Landeros stated staff would research the issue and provide information to Council.

    Mayor Taylor requested an update on the issues related to Windsor Way Park.

    ADJOURNMENT (08:23 PM)


    Motion: Adjourn
    Moved by Brockman, seconded by Brockman.

    Vote: Motion carried 5-0.
    Yes: Barr; Brockman; Bryant; Stonebarger; Taylor

    Respectfully submitted,



    Margaret Wimberly
    City Clerk




http://brentwood.granicus.com/MinutesViewer.php?clip_id=1342&doc_id=436a86... 3/15/2011
                         CITY COUNCIL AGENDA ITEM NO. 2


Meeting Date: March 22, 2011

Subject/Title:   A Resolution in support of the application of a WaterSMART Water and Energy
                 Efficiency Grant for the Capital Improvement Program Project, Sensus
                 Automatic Meter Reading System Upgrade, in an amount up to $300,000, to
                 the U.S. Department of the Interior Policy and Administration Bureau of
                 Reclamation, and should the Grant be awarded, authorize the City Manager or
                 designee to execute and submit all necessary documents to participate in the
                 Grant process.

Submitted by: Diana Williford, Water Conservation Specialist
              Eric Brennan, Water Operations Manager
              Chris Ehlers, Assistant Director of Public Works/Operations

Approved by: Bailey Grewal, Director of Public Works/City Engineer



RECOMMENDATION
Adopt a Resolution in support of the application of a WaterSMART Water and Energy Efficiency
Grant for the Capital Improvement Program Project, Sensus Automatic Meter Reading System
Upgrade, in an amount up to $300,000, to the U.S. Department of the Interior Policy and
Administration Bureau of Reclamation, and should the Grant be awarded, authorize the City
Manager or designee to execute and submit all necessary documents to participate in the Grant
process.

PREVIOUS ACTION
On May 25, 2010, by City Council Resolution 2010-74, City Council 1) Adopted the Negative
Declaration and 2) Adopted the 2010/11 – 2014/15 CIP for the City of Brentwood including
roadway, park, sewer, water and other municipal improvements to be constructed during the
next five years.

BACKGROUND
The City’s Capital Improvement Program (CIP) includes a project called Sensus Automatic
Meter Reading (AMR) System Upgrade (Project). The Project was created to upgrade the City’s
current meter reading system, eliminating the need to drive routes to obtain meter readings.
Meter readings will be available on an hourly basis and automatically downloaded four times a
day. The new system is a proactive metering solution with the ability to notify staff of leaks and
high water consumption; thus, improving water loss control and maximizing the use of staff time
maintaining meters and meter reading equipment.

The U.S. Department of the Interior Policy and Administration Bureau of Reclamation (USBR)
offers a WaterSMART Water and Energy Efficiency Grant (Grant) in an amount up to $300,000
that supports the City’s CIP Project. The Grant application was submitted to the USBR on
February 17, 2011. The Grant will be awarded in an amount up to $300,000 and requires
matching funds. The City will provide matching funds up to the $300,000 limit requested. The
Grant also requires an official Resolution to be adopted by City Council verifying: 1) support of
the Grant; 2) that the City is capable and desires to provide matching funds and/or in-kind
contribution specified in the funding plan; 3) that the City commits to work with the USBR to
meet established deadlines for entering into a cooperative agreement; and, 4) that the City
Manager shall have the legal authority to enter into a cooperative agreement with the USBR for
the Project. The USBR expects to contact potential award recipients and unsuccessful
applicants in April, 2011.

Staff recommends support of the CIP Project Grant application. The CIP Project, which was
adopted by City Council on May 25, 2010 through the CIP Budget, has sufficient funds to match
the Grant.

FISCAL IMPACT
The USBR Grant may be awarded in an amount up to $300,000. Should the Grant be awarded,
matching funds up to $300,000 are available in the CIP Project. A total of $420,000 is budgeted
in the CIP Project, Sensus AMR System Upgrade, which is included in the City Council adopted
2010/11 – 2014/15 CIP Budget. Should the Grant be awarded, staff will bring an amended CIP
worksheet before City Council for authorization to proceed. At the upcoming CIP Workshop, City
Council will be presented a draft project worksheet depicting this entire project, over five years,
at $1,520,000.

Attachments:
    • Resolution
    • 2010/11 - 2014/15 CIP Project Sensus AMR System Upgrade Worksheet
                                  RESOLUTION NO. ______


       A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD IN
       SUPPORT OF THE APPLICATION OF A WATERSMART WATER AND ENERGY
       EFFICIENCY GRANT FOR THE CAPITAL IMPROVEMENT PROGRAM PROJECT,
       SENSUS AUTOMATIC METER READING SYSTEM UPGRADE, IN AN AMOUNT UP
       TO $300,000, TO THE U.S. DEPARTMENT OF THE INTERIOR POLICY AND
       ADMINISTRATION BUREAU OF RECLAMATION, AND SHOULD THE GRANT BE
       AWARDED, AUTHORIZE THE CITY MANAGER OR DESIGNEE TO EXECUTE AND
       SUBMIT ALL NECESSARY DOCUMENTS TO PARTICIPATE IN THE GRANT
       PROCESS.

        WHEREAS, on May 25, 2010, by City Council Resolution 2010-74, the City Council 1)
Adopted the Negative Declaration and 2) Adopted the 2010/11 – 2014/15 Capital Improvement
Program (CIP) for the City of Brentwood including roadway, park, sewer, water and other
municipal improvements to be constructed during the next five years, which includes a project
called Sensus Automatic Meter Reading (AMR) System Upgrade (Project); and

        WHEREAS, the Project provides a proactive metering solution with the ability to notify
staff of leaks and high water consumption; thus, improving water loss control and maximizing
the use of staff time maintaining meters and meter reading equipment; and

      WHEREAS, the U.S. Department of the Interior Policy and Administration Bureau of
Reclamation (USBR) offers a WaterSMART Water and Energy Efficiency Grant (Grant) in an
amount up to $300,000 that supports the City’s CIP Project; and

       WHEREAS, the Grant application was submitted to the Bureau of Reclamation on
February 17, 2011, and requires an official resolution to be adopted by the City Council verifying
support of the Grant, which will be award in April, 2011, and

       WHEREAS, the CIP Project, which was adopted by City Council on May 25, 2010
through the CIP Budget, has sufficient funds to match the Grant up to $300,000.

        NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Brentwood:
1) supports the application of the Grant; 2) verifies that the City is capable and desires to
provide matching funds and/or in-kind contribution specified in the funding plan; 3) verifies that
the City commits to work with the USBR to meet established deadlines for entering into a
cooperative agreement; and, 4) authorizes the City Manager or designee to have legal authority
to enter into a cooperative agreement with the USBR for the Project.

       PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at
a regular meeting on the 22nd day of March 2011 by the following vote:
                                                                                CITY OF BRENTWOOD
                                                                           Capital Improvement Program Project
                                                                                          2010/11 - 2014/15
Project Title:              Sensus AMR System Upgrade                                                                                                                                            Project #
Location:       City wide                                                                                                   Redevelopment Area:                                         No
                                                                                                                            Project Mgr:                                      E. Brennan
Project Priority:           2C - Necessary                                      Construction:                 City          General Plan Relationship:                        Consistent
Project Description:                                                                                                        Justification:
   Install a fixed base Sensus meter reading system that will provide hourly meter reads. This will require the                  Upgrading the current Sensus AMR system to an AMR/AMI fixed base
   installation of a centrally located antenna and the replacement of the MXU's on the water meters. This is a                   meter reading system will eliminate the need to drive routes to obtain
   multi-phase project. The first phase will evaluate the system and communication requirements. The second                      meter readings. With the new system, meter readings will be available
   phase consists of upgrading the water meters, city wide, one zone at a time. The project should be completed                  on an hourly basis and downloaded four times a day. Fixed base is a
   within four years.                                                                                                            proactive metering solution with the ability to notify staff of leaks, high
                                                                                                                                 consumption and water theft, when they occur. This will reduce water
                                                                                                                                 loss within the City.

                                                                                      PROJECT FINANCING
Project Expenditures                                              Prior                10-11                 11-12                  12-13                13-14                14-15               TOTAL
 70239 Legal

 90040 Planning and Design                                                                 20,000                                                                                            $         20,000
 90050 Construction                                                                       100,000               100,000                100,000              100,000                          $        400,000
 90070 Project Administration

 90100 Land/ROW/Acquisitions
TOTAL                                                                            $        120,000     $         100,000      $         100,000     $        100,000                          $        420,000

Project Funding                                                   Prior                10-11                 11-12                  12-13                13-14                14-15               TOTAL
 47xxx General Fund

 47xxx Facility Fees

 47560 Enterprise                                                                         120,000               100,000                100,000              100,000                          $        420,000
 44xxx Federal/State Funding

 46xxx Development Contributions

 48xxx Redevelopment

       Other
       Unfunded
TOTAL                                                                            $        120,000     $         100,000      $         100,000     $        100,000                        $          420,000
Project Narrative:                                                                                        Future Annual Operating / Maintenance Cost                                   $1,000

   Upgrading the current system will reduce staff time spent reading meters and allow for proactive customer service. Utility billing will have access to the meter readings on an hourly basis, thus
   eliminating the need to contact Public Works staff to provide reads for occupant changes. Annual O&M costs cover power and maintenance. This project is exempt from the Public Art requirement.




       Water Improvements                                                                                                                                                             Page 147
                              CITY COUNCIL AGENDA ITEM NO. 3



Meeting Date: March 22, 2011

Subject/Title:   A Resolution: (1) authorizing the acceptance of monies from the California
                 Highway Patrol/Office of Traffic Safety and the acceptance of donations in the
                 form of monies, goods, and services for the Every 15 Minutes program; and (2)
                 authorizing the expenditure of these funds for the Every 15 Minutes program

Prepared by:     Justin Luo, Officer

Submitted by: Mark Evenson, Chief of Police


RECOMMENDATION
Adopt a Resolution: (1) authorizing the acceptance of monies from the California Highway
Patrol/Office of Traffic Safety and the acceptance of donations in the form of monies, goods,
and services for the Every 15 Minutes program; and (2) authorizing the expenditure of the funds
for the Every 15 Minutes program.

PREVIOUS ACTION
Office of Traffic Safety grants have been accepted and utilized by the City of Brentwood during
the past several years for the Every 15 Minutes program.

BACKGROUND
The Every 15 Minutes program offers real-life experience without the real-life risks. This
emotionally charged program, entitled Every 15 Minutes, is an event designed to dramatically
instill teenagers with the potentially dangerous consequences of drinking alcohol. This powerful
program will challenge students to think about drinking, personal safety, the responsibility of
making mature decisions when lives are involved and the impact their decisions have on family,
friends, and many others.

This event is to take place April 7-8, 2011 and includes the participation of the Brentwood Police
Department, California Highway Patrol, East Contra Costa Fire Protection District, American
Medical Response (AMR), Heritage High School Staff, John Muir Medical Center, CalStar
Community Officials, Brentwood Funeral Home, Arrowhead Tow and a wide cross-section of the
community at-large. It is our goal to utilize the strength, talent and resources of business and
industry to prevent drunk driving.

Historically the City has funded the Every 15 Minutes program which is managed by the Police
Department. This grant is specifically related to this year’s event, but if future monies become
available through the California Highway Patrol or other grantors, the Department will seek
Council approval prior to the event. California Highway Patrol grant money has been awarded
for the Every 15 Minutes program for the 2007/2008 fiscal year, 2008/2009 fiscal year, and
2009/2010 fiscal year.
FISCAL IMPACT
The California Highway Patrol grant is in the amount of $9,999.99 and is a budgeted
expenditure for the successful presentation of the Every 15 Minutes program. In addition to the
monies provided by the California Highway Patrol grant, $1,000.00 is budgeted in the Every 15
Minutes portion of the Police Department’s approved 2010/11 Operating Budget.



Attachment:
Resolution
                                     RESOLUTION NO.

       A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD (1)
       AUTHORIZING THE ACCEPTANCE OF MONIES FROM THE CALIFORNIA
       HIGHWAY PATROL AND THE ACCEPTANCE OF DONATIONS IN THE FORM OF
       MONIES, GOODS, AND SERVICES FOR THE EVERY 15 MINUTES PROGRAM; AND
       (2) AUTHORIZING THE EXPENDITURE OF THE FUNDS FOR THE EVERY 15
       MINUTES PROGRAM.


       WHEREAS, the California Highway Patrol provides grant monies for funding the Every
15 Minutes program; and

      WHEREAS, the California Highway Patrol has been charged with administering the
money to local law enforcement agencies; and

      WHEREAS, the City of Brentwood has previously participated in the Every 15 Minutes
program in conjunction with other public and private partners; and

        WHEREAS, the City of Brentwood has applied for an Every 15 Minutes program grant
for the 2010/11 fiscal year,

        NOW, THEREFORE BE IT RESOLVED that the City Council of the City of Brentwood
        (1) authorizes the acceptance of monies from the California Highway Patrol/Office of
Traffic Safety and the acceptance of donations in the form of monies, goods, and services for
the Every 15 Minutes program and
        (2) authorizes the expenditure of these funds for the Every 15 Minutes program.

       PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at
a regular meeting held on March 22, 2011, by the following vote:
                         CITY COUNCIL AGENDA ITEM NO. 4

Meeting Date: March 22, 2011

Subject/Title:   A Resolution authorizing the Mayor or designee to send correspondence urging
                 the Governor and Legislature to save transportation funding and support the
                 findings of the 2010 California Statewide Local Streets and Roads Needs
                 Assessment Update.

Prepared by:     Debra Galey, Management Analyst

Submitted by: Bailey Grewal, Director of Public Works/City Engineer

RECOMMENDATION
Adopt a Resolution authorizing the Mayor or designee to send correspondence urging the
Governor and Legislature to save transportation funding and support the findings of the 2010
California Statewide Local Streets and Roads Needs Assessment update.

PREVIOUS ACTION
None.

BACKGROUND
In March 2010, the State legislature enacted a Transportation Tax Swap (“Swap”) that
eliminated the sales tax on gasoline and replaced it with a 17.3 cent excise tax. The primary
reason for enacting the Swap was to remove transportation funding from the State general fund
and secure its allocation to transportation projects.

With the passage of Propositions 22 and 26 by voters in November 2010 certain “clean-up”
actions are necessary to maintain the validity of the Swap and ensure its compliance with the
November propositions. A legislation package has been proposed by the transportation
coalition, with endorsement by the League of California Cities and California State Association
of Counties. The legislation proposes to:

   •   Validate the Swap with a two-thirds vote of the legislature, as required of all tax changes
       per Proposition 26;
   •   Reenacts the tax allocation formula for funding to State Transportation Improvement
       Projects (“STIP”) and Local Streets and Roads.

Transportation revenue is a vital component of City of Brentwood’s (“City”) annual Pavement
Management Program and the means by which proactive routine maintenance is performed;
thereby, avoiding costly pavement rehabilitation on a reactionary basis. Should the Swap be
invalidated as a result of November propositions, the potential loss of revenue source could
severely jeopardize the condition of the local roadway network.

FISCAL IMPACT
State Gas Tax brought $845,715 in revenue for the City during the last fiscal year, accounting
for over half the annual Pavement Management Program budget.

Attachments:
Resolution
Letter of Support
                                       RESOLUTION NO.


       A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD
       AUTHORIZING THE MAYOR OR DESIGNEE TO SEND CORRESPONDENCE
       URGING THE GOVERNOR AND LEGISLATURE TO SAVE TRANSPORTATION
       FUNDING AND SUPPORT THE FINDINGS OF THE 2010 CALIFORNIA STATEWIDE
       LOCAL STREETS AND ROADS NEEDS ASSESSMENT UPDATE.

      WHEREAS, the November passage of Propositions 22 and 26 have potentially severe
and negative effects on transportation funding in the State of California; and

       WHEREAS, the Legislature and Governor must act to save $2.5 to $3.5 billion in
transportation funding by comprehensively fixing the implications of these ballot measures on
the Transportation Tax Swap (“Swap”) enacted in March 2010, funding which is already at a
minimum revenue stream as evidenced by the release of the 2010 California Statewide Local
Streets and Roads Needs Assessment Update; and

        WHEREAS, the results of the 2010 Assessment Update, which provides critical analysis
and information on the local transportation network’s condition and funding needs, indicate that
the condition of the local transportation network is deteriorating as predicted in the 2008
California Statewide Local Streets and Roads Needs Assessment; and

        WHEREAS, the results show that California’s local streets and roads are on a path of
significant decline; and

       WHEREAS, the funding shortfall has also significantly increased in the last two years
from $71 billion to nearly $79 billion over the next decade; and

        WHEREAS, in order to bring the local system back into a cost-effective condition,
thereby preserving the public’s $271 billion pavement investment and stopping further costly
deterioration, approximately $7.9 billion annually is needed in new money going directly to cities
and counties statewide over a period of ten years; and

        WHEREAS, failure of the Legislature and Governor to enact a comprehensive fix would
further exacerbate the deterioration of the local streets and roads network as well as hamper
economic recovery.

      NOW, THEREFORE, BE IT RESOLVED that the City Council of the City of Brentwood
does hereby:

   1. Support the findings of the 2010 California Statewide Local Streets and Roads Needs
      Assessment Update.
   2. Authorize the Mayor or designee to send correspondence to the Governor and
      Legislature as necessary, urging an immediate and comprehensive fix to the Swap
      resulting from passage of Propositions 22 and 26.
   3. Urge the State to identity a sufficient and stable funding source for local street and road
      maintenance and rehabilitation to ensure the safe and efficient mobility of the traveling
      public and the economic vitality of California.
       PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at
a regular meeting held on the 22nd day of March 2011 by the following vote:
MAILING ADDRESS:
City Hall                                                                                OFFICE OF THE MAYOR
708 Third Street
Brentwood, CA 94513             (Date)
Phone: 925-516-5400
Fax: 925-516-5401
www.ci.brentwood.ca.us


                                Senator Mark DeSaulnier
CITY ADMINISTRATION
708 Third Street
                                California State Senate
Phone: 925-516-5440             State Capitol, Room 5035
Fax: 925-516-5441               Sacramento, CA 95814

COMMUNITY DEVELOPMENT           Re: Support for an Immediate and Comprehensive Transportation Tax Swap
118 Oak Street                      Solution
Phone: 925-516-5405
Fax: 925-516-5407
                                Dear Senator DeSaulnier:

FINANCE & INFORMATION           The City of Brentwood (“City”) strongly urges the Legislature to enact a
SYSTEMS                         comprehensive fix to the Transportation Tax Swap (“Swap”) in order to save
708 Third Street
Phone: 925-516-5460
                                billions of dollars in transportation investments critical to retain jobs and support
Fax: 925-516-5401               economic recovery in California. Immediate action is necessary to prevent the loss
                                of $2.5 to $3.5 billion in funding essential to the survival of state, regional, and
                                local transportation programs.
PARKS AND RECREATION
730 Third Street
Phone: 925-516-5444             Proposition 26 approved by the voters in the November 2010 General Election will
Fax: 925-516–5445               invalidate the 17.3-cent excise tax on gasoline and 1.75 percent sales tax rate on
                                diesel, both of which were enacted to replace the voter approved and protected
POLICE
                                Proposition 42 revenues eliminated in the Swap adopted by the Legislature and
9100 Brentwood Boulevard        signed by the Governor in March 2010. Further, Proposition 22 limits the use of
Phone: 925-634-6911             gasoline excise taxes or Highway User Tax Account (“HUTA”) funds for bond debt
24 Hr. Dispatch: 925-778-2441   and general fund relief, which was a vital provision agreed to in the Swap.
Fax: 925-809-7799

                                The Legislature must validate by a two-thirds vote the 17.3-cent excise tax on
PUBLIC WORKS                    gasoline and the 1.75 percent sales tax rate on diesel to retain Proposition 42
Operations Division
                                replacement revenues which generate $2.5 billion annually for transportation
2201 Elkins Way                 investment across the state. A validation vote is not a vote to increase taxes;
Phone: 925-516-6000             rather, it is a vote in support of transportation investments at an amount equal to
Fax: 925-516-6001               what Proposition 42 would have generated before the Swap, which was ultimately
                                revenue neutral.
Engineering Division
118Oak Street                   Additionally, the City supports the transfer of truck weight fees as a vital
Phone: 925-516-5420
Fax: 925-516-5421
                                component of a comprehensive fix consistent with the Swap in order to provide the
                                State nearly $1 billion in general fund relief in FY 2011-12 and similar amounts into
                                the future. However, enacting the weight fee proposal separate from the validation
                                of the excise and sales taxes could potentially leave the transportation program
                                with another $3.5 billion annual deficit.
Senator Mark DeSaulnier
(Date)
Page 2 of 2



A lack of comprehensive action will eviscerate 45,000-63,000 jobs statewide and severely impact
the State’s economic recovery. At the local level across the state, the public would experience a
substantial decrease in the quality of the locally-maintained roadway system, and our ability to
respond to any future emergencies would be greatly affected. The California Statewide Local
Streets and Roads Needs Assessment Report 2010 Update found that the local system continues to
deteriorate and the revenue shortfall has increased from $71.4 billion in 2008 to $78.6 billion over
the next ten years.

Further, if the replacement taxes are not validated, the implications of that revenue loss to our City
would mean:

• A loss of approximately $850,000 annually in transportation funding used for the maintenance
  and preservation of the local street and roadway network in our City.
• More rapid deterioration of the local system conditions, increased transportation project backlog,
  and ultimately, higher costs to taxpayers.

The City is committed to keeping its roads safe, reliable and accessible to all users, so we must
reiterate the necessity for the Legislature to take immediate and comprehensive action to fix the
Swap, which includes validating the replacement taxes at no additional cost to the taxpayer and
shifting the truck weight fees for general fund relief. Passage of these two elements together is
critical; not only to maintain the parameters of the agreement in the Swap, but to preserve a bare
bones revenue stream that is already below annual state and local maintenance and safety
improvement project needs.

Sincerely,



Robert Taylor, Mayor

cc:    The Honorable Jerry Brown, Governor, State of California
       The Honorable Mark Leno, Chair, Senate Budget Committee
       The Honorable, Robert Huff, Vice Chair, Senate Budget Committee
       The Honorable Joe Simitian, Chair, Senate Budget Subcommittee #2
       The Honorable Jean Fuller, Member, Senate Budget Subcommittee #2
       The Honorable Alan Lowenthal, Member, Senate Budget Subcommittee #2
       The Honorable Bob Blumenfield, Chair, Assembly Budget Committee
       The Honorable Jim Nielsen, Vice Chair, Assembly Budget Committee
       The Honorable Rich Gordon, Chair, Assembly Budget Subcommittee #3
       The Honorable Betsy Butler, Member, Assembly Budget Subcommittee #3
       The Honorable Jared Huffman, Member, Assembly Budget Subcommittee #3
       The Honorable Brian Jones, Member, Assembly Budget Subcommittee #3
       The Honorable David Valadao, Member, Assembly Budget Subcommittee #3
       The Honorable Joan Buchanan, Member, State Assembly
                                Proclamation
                              National Arbor Day
                               April 16th, 2011

       WHEREAS, in 1872, J. Sterling Morton proposed to the Nebraska Board of
Agriculture that a special day be set aside for the planting of trees; and

       WHEREAS, this holiday, called Arbor Day, was first observed with the planting
of more than a million trees; and

       WHEREAS, Arbor Day is now observed throughout the nation and the world;
and

         WHEREAS, trees can reduce the erosion of our precious topsoil by wind and
water, cut heating and cooling costs, moderate the temperature, clean the air, produce
life-giving oxygen, and provide habitat for wildlife; and

       WHEREAS, trees are a renewable resource giving us paper, wood for our
homes, and fuel for our fires; and

         WHEREAS, trees in our city increase property values, enhance the economic
vitality of business areas, and beautify our community; and

      WHEREAS, trees, wherever they are planted, are a source of joy and spiritual
renewal; and

       WHEREAS, the City of Brentwood will celebrate Arbor Day on Saturday, April
  th
16 , 2011 at the intersection of Sand Creek Road and O’Hara Avenue from 9 a.m. to 12
noon;

       THEREFORE, BE IT RESOLVED, that I Robert Taylor, Mayor of the City of
Brentwood, proclaim April 16, 2011 as Arbor Day and encourage all citizens to
celebrate and support efforts to protect our trees and woodlands in our community.

Dated this 22nd day of March, 2011.



                                                  _______________________
                                                  Robert Taylor
                                                  Mayor
                               CITY COUNCIL AGENDA ITEM NO. 6


Meeting Date: March 22, 2011

Subject/Title:   A resolution approving a temporary use permit (TUP 11-001) and allowing the
                 use of City streets and authorizing the closure of a portion of Maple Street
                 (during the construction on First Street) and a portion of First Street (after the
                 completion of construction on First Street), in order to facilitate the Pacific
                 Coast Farmers’ Market Association Brentwood’s 2011 Farmers’ Market.

Prepared by:     Jeff Zilm, Senior Planner

Submitted by: Casey McCann, Community Development Director


RECOMMENDATION

A resolution approving a temporary use permit (TUP 11-001) and allowing the use of City
streets and authorizing the closure of a portion of Maple Street (during construction on First
Street) and a portion of First Street (after the completion of construction on First Street), in order
to facilitate the Pacific Coast Farmers’ Market Association Brentwood’s 2011 Farmers’ Market,
for a total of 31 Saturdays, occurring weekly beginning Saturday, April 2nd and ending Saturday,
October 29th, between the hours of 6:00 a.m. and 1:00 p.m.

PREVIOUS ACTION

On April 14, 2009, the City Council approved Resolution No. 2009-73, authorizing the approval
of TUP No. 09-01 for the 2009 Farmers’ Market. On March 23, 2010, the City Council approved
Resolution No. 2010-32, authoring the approval of TUP 10-003 for the 2010 Farmers’ Market.

PROJECT DESCRIPTION

On February 3, 2011, the Pacific Coast Farmers Market Association submitted an application to
use City right-of-way located along Maple Street, between First and Second Street, and First
Street, between Oak Street and Chestnut Street, to hold the annual Brentwood Farmers’
Market. Section 17.850.004 of the Brentwood Municipal Code requires that any temporary use
seeking closure of City right-of-way must be approved by the City Council.

In the past, the Brentwood Farmers’ Market has been located exclusively within the Downtown
Core District Zone of the Downtown Specific Plan. However, this year, due to the Downtown
Revitalization Project that is currently under way, the 2011 Farmers’ Market needed to find a
new location until construction along First Street has been completed.

Due to this construction, the Farmers’ Market organizers have proposed moving the event to
Maple Street, between First Street and Second Street, starting on April 2, 2011 and it would
remain at this location until July 23, 2011 and then on July 30th the event would move over to
First Street, between Oak Street and Chestnut Street, providing that the construction has been
completed, and remain there until October 29, 2011. In the event that construction is not
completed by July 30th the Farmers’ Market would remain at the Maple Street site until they
have been given authorization by the City to move over to the First Street site.
The proposed street closures would include the following:

April 2nd through July 23rd
   • Maple Street from the intersection of First Street and Maple Street east to the
        intersection of Maple Street and Second Street.

July 30th through October 29th
    • First Street from the intersection of Oak Street to a point approximately 65 feet north of
        Chestnut Street.

The Farmers’ Market is scheduled from 8:00 a.m. to 12:00 p.m. every Saturday, from April 2nd
through October 29th. The street closure would begin at 6:00 a.m. and end at 1:00 p.m. each
Saturday in order to accommodate the necessary setup and tear-down associated with the
market. In 2006, the Farmers’ Market was held on Thursday afternoons in City Park. Since
2007, the Farmers’ Market has been held within the Downtown, on Saturday mornings, as
recommended by the City Council’s Agricultural Enterprise Committee.

2011 Farmers’ Market Staging Areas




The Brentwood Farmers’ Market consists of approximately 40 vendor stalls set up along either
side of the street, while maintaining access, visibility and maximum exposure to the merchants.
The stalls would be erected within the right-of-way and allow enough room within the aisle for
emergency vehicles, should they need to access that portion of the roadway. The market may




                                               2
draw as many as 2,000 customers, in addition to the vendors, over the course of each Saturday
that it is in operation.

The proposed Brentwood Farmers’ Market hours are:

        Saturday from 8:00 a.m. to 12:00 p.m. – Farmers’ Market hours
        Saturday from 6:00 a.m. to 1:00 p.m. – actual hours of the street closure

With the exception of last year, the Farmers’ Market has always remained open for business on
the Saturday during CornFest. Last year, due to the Civic Center construction, the CornFest
event was temporarily moved further into the Downtown area and because of this move the
Farmers’ Market had to shut down for that Saturday during CornFest. Since the Cornfest will be
moving to a site outside of the Downtown area, this year’s Farmers’ market will be able to
remain open and will not be impacted by the CornFest event.

ANALYSIS

The criteria for approval, when evaluating a request for a             TUP, includes consideration of
impacts on traffic, circulation, parking, visibility, noise, harmful   effects on adjoining property and
any other relevant impacts or considerations of the proposed           use. The proposed use may be
reasonably conditioned to mitigate identified impacts or to            ensure public health, safety or
welfare.

For the most part, the Farmers’ Market, whether it is located at the Maple Street site or the First
Street site, would have minimal impact upon surrounding residences and business
establishments.

The Maple Street site will impact three office uses and a church. There is one office building
located at each corner of the Maple Street and First Street intersection and one office building
located at the other end of Maple Street on the east side of the Maple Street and Second Street
intersection. The church is located across Maple Street from the office building. The main
entrances for each of the businesses and church face either First Street or Second Street. One
of the office uses (812 First Street) is designated for commercial use; however, as part of staff’s
due diligence and on-site inspection of the project area, evidence was found that a portion of
that building may be used as a residence, which is allowed under the Downtown General
District Zone of the Downtown Specific Plan. (According to Utility Billing this building is setup
with a commercial account and all attempts to verify there is a resident on-site were
unsuccessful.)

Even though the Farmers’ Market is asking to close down Maple Street anyone needing access
to any of these buildings will have it via First Street and Second Street, thus minimizing the
impact. The applicant has spoken with all of the above mentioned property and business
owners and they are all in favor of locating the Farmers’ Market at the Maple Street Site.

The First Street site will not impact the businesses and resident anymore this year than in past
years. The resident located at the south end of the First Street site has always expressed
concern about having access to and from her house. In order to accommodate her, the street
closure has been designed in such a way that vehicular access to the residence will be
maintained. Businesses located along First Street would remain accessible to pedestrians and
several of the affected businesses located on the east side of the First Street site have private
parking areas that are accessible from Midway Alley. Additionally, the market is likely to draw


                                                   3
many people who typically do not frequent the Downtown on a regular basis, increasing
exposure for local merchants.

Traffic will be minimally impacted in either of the staging areas, as both, the Maple Street site
and the First Street site would be closed from 6:00 a.m. to 1:00 p.m. on each Saturday and only
one block is affected by the closure and the major traffic conduits through the Downtown (Oak
Street, Second Street, Brentwood Boulevard, and Chestnut Street) will not be affected, allowing
unrestricted north-south and east-west traffic flows.

The Brentwood Chamber of Commerce provides annual marketing support for the Brentwood
Farmers’ Market. This seasonal community event draws thousands of residents into the
Downtown and has become an event with many positive public benefits, including the promotion
and consumption of locally-grown produce.

ENVIRONMENTAL DETERMINATION

The proposed project qualifies as a Class 4 categorical exemption under the California
Environmental Quality Act (CEQA Guidelines Section 15304 (e)) in that the proposed 2010
Brentwood Farmers’ Market is a minor temporary use of land having negligible or no permanent
effects on the environment.

FISCAL IMPACT

The applicant has paid the required $490.00 processing fee associated with approval of the
temporary use permit. There is no need for any additional police services.

Attachments:

   1. Resolution
   2. 2011 Brentwood Certified Farmers’ Market – Temporary Relocation Proposal
   3. First Street staging site map




                                               4
                                      ATTACHMENT #1



                                      RESOLUTION NO.

       A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD
       APPROVING A TEMPORARY USE PERMIT (TUP 11-001) AND ALLOWING THE USE
       OF CITY STREETS AND AUTHORIZING THE CLOSURE OF A PORTION OF MAPLE
       STREET (DURING THE CONSTRUCTION ON FIRST STREET) AND FIRST STREET
       (AFTER THE COMPLETION OF THE CONSTRUCTION ON FIRST STREET) IN
       ORDER TO FACILITATE THE PACIFIC COAST FARMERS’ MARKET ASSOCIATION
       BRENTWOOD’S 2011 FARMERS’ MARKET, TO BE HELD ON SATURDAYS
       BEGINNING APRIL 2, 2011 AND ENDING OCTOBER 29, 2011, BETWEEN THE
       HOURS OF 6:00 A.M. AND 1:00 P.M.

       WHEREAS, the Pacific Coast Farmers’ Market Association will be holding the 2011
Brentwood Farmers’ Market on each Saturday beginning April 2, 2011 and ending October 29,
2011, between the hours of 8:00 a.m. and 12:00 p.m.; and

        WHEREAS, to accommodate the 2011 Brentwood Farmers’ Market, it is requested that
the following streets be closed to traffic between 6:00 a.m. and 1:00 p.m. on Saturdays
beginning April 2, 2011 and ending October 29, 2011:

       April 2nd through July 23rd
          o Maple Street, from the intersection of First Street and Maple Street northeast to
               the intersection of Maple Street and Second Street.

       July 30th through October 29th
           o First Street from the intersection of Oak Street to a point approximately 65 feet
               north of Chestnut Street.

        WHEREAS, pursuant to Vehicle Code Section 21101(e), the City may temporarily close
portions of streets for local special events such as the Farmers’ Market, when the closing is
necessary for the safety and protection of persons who are to use those portions of the street
during the temporary closure; and

        WHEREAS, the proposed project qualifies as a Class 4 categorical exemption under the
California Environmental Quality Act (CEQA Guidelines Section 15304 (e)) in that the proposed
2011 Brentwood Farmers’ Market is a minor temporary use of land having negligible or no
permanent effects on the environment.

        NOW, THEREFORE BE IT RESOLVED that the City Council of the City of Brentwood
hereby approves TUP 11-003 subject to the conditions of approval set forth in Exhibit “A”,
attached hereto, and authorizes the closure of Maple Street, each Saturday beginning April 2,
2011 and ending July 23, 2011, or such later date as the City authorizes use of First Street, and
First Street, each Saturday beginning July 30, 2011, or such later date as the City authorizes
use of First Street, and ending October 29, 2011, between the hours of 6:00 a.m. and 1:00 p.m.

       PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at
an adjourned regular meeting held on March 22, 2011, by the following vote:




                                               1
                                EXHIBIT “A” TO
                        CITY COUNCIL RESOLUTION NO.
                    CONDITIONS OF APPROVAL FOR TUP 11-001


1. All aspects of the proposed use and street closures shall be in substantial conformance
   with the Brentwood Certified Farmers’ Market 2011 Brentwood Certified Farmers’ Market
   – Temporary Relocation Proposal letter, dated “Received February 3, 2011.”

2. No parking shall be allowed in front of any street closure signs or barricades.

3. This temporary use permit shall be valid Saturday mornings beginning April 2, 2011
   through July 23, 2011, or such later date that the City authorizes the use of First Street,
   on Maple Street and beginning July 30, 2011, or such later date that the City authorizes
   the use of First Street, through October 29, 2011 on First Street.

4. Hours of closure shall be limited to 6:00 a.m. through 1:00 p.m. each Saturday. No
   vendor shall begin sales or distribution prior to 8:00 a.m.

5. Setup may not begin prior to closure of the streets at 6:00 a.m. each of the days that the
   market is in operation.

6. Subject to the approval of the Chief of Police, vehicles and/or other appropriate
   mechanisms must be placed at both ends of the market (within the barricaded area),
   blocking Maple Street or First Street to through-traffic. These vehicles must be in place
   prior to 8 a.m. and the drivers must be readily on-hand to move them in the event of an
   emergency. Temporary signage must be placed on these vehicles identifying the area
   beyond them as being utilized for the Farmers’ Market.

7. The street must be restored to its normal status and all market-related tear-down must
   be completed no later than 1:00 p.m. each of the days that the market is in operation.

8. A central fire-lane must be maintained down the middle of the market area meeting Fire
   District requirements, or a minimum dimension of 16 feet, whichever is greater. A copy
   of a Fire District-approved site plan must be provided to the Community Development
   Department prior to March 30, 2011.

9. No parking spaces may be reserved for vendors. Vendor parking is available on a first-
   come-first-served basis.

10. The applicant shall work with the City of Brentwood Solid Waste Division to schedule a
    garbage pick-up after each event.

11. A representative from the Pacific Coast Farmers’ Market Association must be present at
    each event to monitor setup and tear-down.

12. The applicant shall provide proof of liability insurance coverage naming the City of
    Brentwood as additionally insured in the amount of $1,000,000.00 per occurrence prior
    to March 30, 2011.




                                            2
13. The applicant shall post and maintain a clean-up/repair bond in the amount of $1,000.00
    with the Director of Public Works/City Engineer, prior to March 30, 2011.

14. The applicant shall repair any damage caused by the weekly events or the Public Works
    Department will repair the damage and cash the posted bond.

15. The applicant shall provide proof of contract for portable toilet facilities or a written
    agreement with a business owner occupying space fronting the market area allowing
    market patrons the use of restroom facilities. Prior to installation of any portable
    restroom facilities, the applicant shall submit a site plan showing the proposed restroom
    locations for the review and approval of the Community Development Director, prior to
    March 30, 2011.

16. The applicant shall provide a statement to the City stating that the applicant agrees to
    indemnify, hold harmless, and defend the City, its officers, agents and employees from
    any and all liability or claims that may be brought against the City arising out of its
    approval of this permit, or the environmental determination rendered in connection with
    the permit approval, or arising out of the operation of the use or uses allowed under the
    permit, save and except that caused solely by the City’s active negligence.

17. The Pacific Coast Farmers Market Association shall make a good faith effort to work with
    City staff in addressing any concerns that arise relating to the placement or operation of
    the market.

18. The applicant shall obtain an encroachment permit from the Public Works Department,
    prior to March 30, 2011

19. At the Maple Street site, the applicant, will need to make sure that the Maple Street and
    First Street and the Maple Street and Second Street intersections remain open at all
    times and that Midway Alley, at the intersection of Midway Alley and Oak Street, is
    signed as being “closed ahead.”




                                            3
                                         ATTACHMENT #2

                        Pacific Coast Farmers' Market Association
                   T	          5060 Commercial Circle, Suite A, Concord, CA                    JWl:M'ltiilc:::'l
                               925-825-9090. 925-825-9101 (fax). www.pcfmq""iaii'"

                                                                                        fEB03l011
                                                                                       errv OF BRENTVVOOD
                                                                                  COMMUNITYD8nlOPMENTDEPT.
             Brentwood Certified Farmers' Market - Temporary relocation proposal


Loc rion & Tim line

This propo a.l is to cover th time period LD which th market's current location on Fir t St. between Oak

& Chestnut Str ts will be under construction from April 2011 till July 20J I or until con truction has

been completed. The propo ed locati n for the mark t during con miction is Maple St. between Fir t

and Second Street . The market would start the year t thi. new location and move back to the First St.

location a soon as onstruclion has been completed and pe mis ion has been given to return.



Properties affected by move to new location

The following properties w uld b affected by the relocation of the farmers' market to the Maple Street:

812 irst treet - There i currently a vacant business space on the street level, but the building may

have are idential occupancy on the upper floor. Other local fe. idenLs may use the parking area to park

their vehicle and would n t have access to thi parking area.

760 First treet - Occupied by Delta First ive Center. Thi business is not open on weekends, but

would still have parking on First Street and would have ac ess to their parking lot via Midway.

225 Maple Street - Thi. i' an open lot currently used as a vegetable garden.

809 Second Street - The location of the Community Methodist Church of Brentwood. Used mostly on

Sundays but would till have acce s to their parking behind the building via Midway.

761 Second Street - This building is occu ied by Independent RE Broker. Thi bu iness is closed on

weekends but would have acce s to their parkinb lot via Second Str el. Verbal approval from property

owner ete Petrovich, has been given.


Our concJll. ion is that these bus'nes s would be minimally affected by the market s relocation to Maple

Street, as each would still have access if th Y did need to b there durin tbe market. The only potential

problem would c me from the po ible re idential occupants at 812 Fir t Street. I m 'ure we could come

to a reasonable s lution for the residence as we have done before to accommodate Ms Davis at her

residence on First Street.



Permits

We will me Encroachment Permits with the city's Public Works Department for both locations the

market will occupy during the 2011 season. If any other permits ar needed for the temporary location,

plea e notify u so that we can ubmit them in a timely manner for processing.



Waste

Sinc here are no city garbage cans on this street PCFMA will provide receptacJes during the market.

                                                                                                    Page 2

Re tr om
Due to the iner ased num er of customers last year, temporary restroom were added to the market to
alleviate any problem with local busine ·es. With the new location we will again bring out temporary
restrooms as there ar no public restr oms in the immediate area. At tbis time we do not have an exact
location, elected but we would rno t likely see if w could have port-a-potties placed either i the
parking lot of 760 First S1. or the parking lot of76l Second S1. Again these are not set locations a we
would fir t need to seek penni si n of the pr perty owners.

Proposed layout plan                   Maple Street staging site
                                                 ~        !



                                    1_~aPle~! lu _
                                                                                S09Second
         au FirstSt


                                                                                                    S
  F                                                                                                 e
  i                                                                                                 c
  r                                                                                                 o
  5                                                                                                 n
  t                                                                                                 d

  S                                                                   Parking      761 Second St.   S
                                                                  -
                                       Parking                         Lot                          t
                                                                  -
               760 Firs Sf.              Lot
                                                              d
                                                              W

                                                              8

        L-..                  --I          _         ..       v




Parking Sign
DUling the time that the market i r -located, ig s will be n eded to prevent vehicles being parked in
the area that the market will use. The current ign,' that are 10 at d on First Street between Oak and
ebe tout could be used for this purpo . The exi. ting signs on First S1. say UNo Parking Saturdays
during Fanner. 1 a.rket 6am-lprn". There are six exi ting pole, on Maple St. that could be u ed for the e
exi ting signs. In the layout above the exi ling location of parking signs on Maple, whieh are designated
   "A" or "B" could be u ed. The ign de ignated with the (A) is a "No Parking" sign already and would
not need to be altered. The signs designated with the (B) are th ones that we would like to have the
current signs on First Street ill ved to and placed in these 10 ations. If these signs are placed in these
location it will cover rna t of the parking on Maple betwe n First & Second Streets. The only two
parking spots that would not have any signs lhat would keep vehicle from parking lhere before the
market are a single space in front of 812 First Sl. and another singl space between the 812 First 51. and
                                                                                                     Page 3

the 225 Maple S1. I 1. These two parking spaces may need to have temporary "No Parking" signs post d
nex.t to them one or two days prior to the market.

Tb ugh the e igo should work in the long run, prior to the opening date of the market (currently
designated as April 2, 2011) temporary po ting may be ne ded to inform anyone that normalJy park on
that street that Saturday parking will not be po sible during the run of the market. PCFMA could po t
the. e temporary igns once permission has been given.


Transition
Our g al is to make the tran irion from the market' cuo"ent location on First 81. to the proposed location
on aple S1. as easy s pos ible with as little negative impact upon the city, bu ine es and re ident as
possible. During the time the market wiJJ be at the Mapl S1. location w hope to maintain the market'
size an attendance to the standard that have been set in the previou years. When the con truction is
finj hed nd we are able to return to the Fir t St. location, we again hope to make a mooth rran ition
ba k. Overall our main goal i to be a flexible as po ible for the city of Brentwood and for the
market' many ell tomer'.


Greg Pur ley
PCFMA Regional manager
Contra Co ta and Sol n counties




                                                                 ~O( ".

                                                                    .
                                  ATTACHMENT #3
                            First Street Staging Site Map
                                     TUP 11-001




                       c-------__. Oak   Street         ......




                                                                   Private
                                                                 Parking Lo
C
I»

Ol------------~




                                                                    PUblic
                                                                  Par1dng Lot
                                                                                     EXIT


                                         .
                                Che tnut Street
--=   Type II Barricade    0 Vendor Booth                         Scale: 1 inch   = 50 feet
       Type II Barricade CJ Vendor Vehicle
-      Event-Related Signage Locations


                                          4
                             CITY COUNCIL AGENDA ITEM NO. 7


Meeting Date: March 22, 2011

Subject/Title:   Waive second reading and adopt Ordinance No. 889 for a Rezone (Rezone
                 No. 10-004 to change the zoning from Thoroughfare Commercial to Planned
                 Development No. 23, Subarea B in order to adopt project-specific development
                 standards for an apartment project known as The Grove at Sunset Court,
                 located east of Brentwood Boulevard and north of Havenwood Avenue at 201
                 Sunset Court (APN 106-180-014). (C. McCann/T. Nielsen)

Prepared by:     Tim Nielsen, Assistant Planner

Submitted by: Casey McCann, Community Development Director


RECOMMENDATION

Both the Planning Commission and staff recommend that the City Council waive the second
reading and adopt Ordinance No. 889 approving a rezoning request to change the zoning from
Thoroughfare Commercial to Planned Development No. 23, Subarea B in order to
accommodate an apartment project known as The Grove at Sunset Court.

BACKGROUND

At its meeting of January 4, 2010, the Land Use and Development Committee met to discuss
the apartment project proposed by Meta Housing known as The Grove at Sunset Court. The
committee recommended moving forward with the project as presented, but emphasized the
need for the applicant to conduct thorough outreach to the neighboring residential areas. In
response to the committee’s recommendation, the applicant held two separate neighborhood
meetings on January 20, 2010 and March 3, 2010. Although several concerns were raised,
many of the residents expressed support for the project and have since worked with the
applicant to address concerns brought up during the neighborhood meetings.

The Planning Commission considered the project on May 18, 2010. The proposal included a
mitigated negative declaration, general plan amendment, rezone and a design review. The
Commission approved the design review and recommended that the City Council approve the
environmental document, general plan amendment and rezone.

After being continued from two City Council meetings in June, 2010, the land use entitlements
were placed back on the City Council agenda at the applicant’s request. At its meeting of March
8, 2011, the City Council introduced and waived the first reading of Ordinance No. 889. The
City Council also approved a mitigated negative declaration for the project and General Plan
Amendment No. 10-001, changing the General Plan land use designation from General
Commercial to High Density Residential. Adoption of Ordinance No. 889 would change the
zoning of the property from Thoroughfare Commercial to Planned Development Zone 23,
Subarea B in order to accommodate the apartment project. The proposed zoning is in
conformance with the High Density Residential General Plan designation.
FISCAL IMPACT

The applicant is required to pay all relevant fees as specified in the conditions of approval for
the design review. These fees are calculated based on current requirements and will change
over time.     They include those due as a reimbursement through participation in the
Development Fee Program for roadway improvements in the amount of $129,500 prior to the
issuance of any building permit, although some credits for frontage improvements may reduce
this amount to approximately $123,025. They also include those fees due at the time of each
building permit issuance, which would total $2,054,347.13 for the residential units, community
building, pool, garage structures, and carports associated with the project. Payment of a one-
time agricultural mitigation fee of $18,294.22 is also required prior to issuance of a grading
permit. This project, once developed, would also generate additional property tax for the
Redevelopment Agency. The project will also increase demand for the urban services the City
provides, which will result in ongoing service delivery costs associated with the new
development.

Attachments:
Ordinance No. 889




                                               2
                                   ORDINANCE NO. 889

       AN ORDINANCE OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD
       APPROVING A REZONE (RZ 10-004) FROM THOROUGHFARE
       COMMERCIAL TO PLANNED DEVELOPMENT NO. 23 FOR THE GROVE AT
       SUNSET COURT PROJECT, CONSISTING OF 54 APARTMENT UNITS AND
       RELATED IMPROVEMENTS, LOCATED EAST OF BRENTWOOD
       BOULEVARD AND NORTH OF HAVENWOOD AVENUE (APN 016-180-014).

       WHEREAS, by Resolution No. 10-028 adopted on May 18, 2010, the Planning
Commission of the City of Brentwood recommended that the City Council approve the Mitigated
Negative Declaration prepared for the proposed project; and

      WHEREAS, by Resolution No. 10-029 adopted on May 18, 2010, the Planning
Commission of the City of Brentwood also recommended that the City Council approve General
Plan Amendment No. 10-001 for the proposed project; and

       WHEREAS, by Resolution No. 10-030 adopted on May 18, 2010, the Planning
Commission of the City of Brentwood also recommended that the City Council approve Rezone
No. 10-004 for the proposed project; and

      WHEREAS, the Planning Commission also approved a corresponding design review
(DR 10-003) at its regular meeting of May 18, 2010 by adopting Resolution No. 10-031; and

        WHEREAS, a Notice of Public Hearing was distributed to all property owners of record
within 300 feet of the project site and published in the Brentwood Press on May 28, 2010, in
accordance with City policies and Government Code 65090; and

        WHEREAS, on June 8, 2010, the City Council voted to continue the hearing to the City
Council meeting of June 22, 2010, in order to discuss the proposed entitlement requests and
the financing of the project at the same meeting; and

       WHEREAS, on June 22, 2010, the City Council voted to continue the hearing to a date
uncertain; and

       WHEREAS, Meta Housing requested that the City Council consider the proposed
rezone at its regular meeting of February 22, 2011; and

       WHEREAS, Meta Housing requested that the City Council continue the proposed
rezone to its regular meeting of March 8, 2011; and

       WHEREAS, the City Council held a public hearing on the proposed rezone on March 8,
2011, for the purpose of reviewing the project, considering the Planning Commission’s action,
and considering all comments made by the public with respect to the request; and

        WHEREAS, the City Council considered and adopted the Mitigated Negative Declaration
prepared in support of the proposed project in accordance with the California Environmental
Quality Act (CEQA) on March 8, 2011; and




                                             1
       WHEREAS, the City Council considered and adopted a resolution approving General
Plan Amendment No. 10-001 to change the Land Use Designation from General Commercial to
High Density Residential and make the associated change on the Land Use Map in support of
the proposed project on March 8, 2011; and

        WHEREAS, after the close of the public hearing, the City Council considered all public
comments received both before and during the public hearing, the Planning Commission
recommendation, the presentation by City staff, the staff report, and all other pertinent goals,
polices, regulations, and documents regarding the proposed rezone and specific development
standards; and

       NOW, THEREFORE, BE IT ORDAINED by the City Council of the City of Brentwood:

Section 1.

       The City Council hereby makes the following supporting findings for this rezone:

       1.     The proposed rezone has been processed in accordance with the applicable
              provisions of the California Government Code and the California Environmental
              Quality Act.

       2.     On the basis of the whole record before it, there is no substantial evidence that
              this project will have a significant effect on the environment.

       3.     The proposed zoning amendment is consistent with the City’s General Plan, as
              recommended for amendment.

       4.     The proposed rezoning will result in a more desirable use of land, and a better
              physical environment than would be possible under any single or combination of
              zones.

       5.     The planned development zone proposed is on property which has a suitable
              relationship to one or more thoroughfares, and such thoroughfares are adequate
              to carry any traffic generated by the development.

       6.     The proposed development presents a unified and organized arrangement of
              buildings and service facilities which are appropriate in relation to adjacent or
              nearby properties and adequate landscaping and/or screening is included to
              insure compatibility.

       7.     The natural and scenic qualities of the site are protected, with adequate available
              public and private open spaces designated on the development plan.

       8.     The development of the subject property, in the manner proposed by the
              applicant, will not be detrimental to the public welfare, will be in the best interests
              of the City and will be in keeping with the general intent and spirit of the zoning
              ordinance and with the City’s General Plan, including all relevant elements
              thereof.




                                                2
Section 2.

      Title 17 of the Brentwood Municipal Code is hereby amended by replacing Chapter
      17.473, with Exhibit “A” attached hereto and incorporated herein by reference.

Section 3.

      City staff is directed to amend the Zoning Map to reflect the rezone of the property
      depicted in Exhibit “B” from Thoroughfare Commercial to Planned Development 23.

Section 4.

      This Ordinance shall be published in accordance with Government Code Section 36933
      by either posting or publishing the Ordinance in accordance with that law. Further, the
      City Clerk is directed to cause Section 2 of this Ordinance to be entered in the City of
      Brentwood Municipal Code. This Ordinance shall take effect and be in force 30 days
      following its adoption.

Section 5.

      If any section, subsection, sentence, clause or phrase of this Ordinance is for any
      reason held to be invalid or unconstitutional by the decision of a court of competent
      jurisdiction, the holding shall not affect the validity or enforceability of the remaining
      provisions, and the Council declares that it would have adopted each provision of this
      ordinance irrespective of the validity of any other provision.

THE FOREGOING ORDINANCE was introduced with the first reading waived at a regular
meeting of the Brentwood City Council on the 8th day of March, 2011, by the following vote:




                                              3
                                      EXHIBIT “A” TO
                               CITY COUNCIL ORDINANCE NO.
                                    FOR REZONE 10-004

Chapter 17.473 PD-23 (PLANNED DEVELOPMENT TWENTY-THREE) ZONE

17.473.001 Authority, purpose and intent.

The authority, purpose and intent for the adoption of the PD-23 (planned development twenty-
three) zone are as follows:

A. Authority. PD-23 is adopted pursuant to the authority set forth in Chapter 17.450, Planned
   Development Zones—General Regulations.

B. Purpose. The purpose of the PD-23 zone is to permit and regulate the orderly development of
   the area shown on the development plan and related exhibits, and to provide a mix of housing
   types which increase in density as they approach Brentwood Boulevard, in accordance with
   the Brentwood general plan.

C. Intent. To achieve the foregoing purpose, the PD-23 zone shall be divided into two subareas.
   Subarea A is intended to provide a neighborhood of single-family houses on minimum four
   thousand six hundred seventy-five square foot lots. Subarea B is intended to provide for multi-
   family residential uses between the single-family homes and Brentwood Boulevard and to
   provide an appropriate area for apartments or condominiums in close proximity to commercial
   uses, in conformance with the Brentwood general plan. The boundary of the PD-23 zoning
   district and the sub-areas are is as shown on the map in Section 17.473.006.

17.473.002 Permitted uses.

Subarea A

The permitted uses in Subarea A of the PD-23 zone are those uses permitted within the R-1
(single-family residential) zoning district in Title 17, except parks and playgrounds are added as
permitted uses.

Subarea B

The permitted uses in Subarea B of the PD-23 zone are those uses permitted within the R-3
(High Density Multifamily Residential) zoning district, with a maximum density not to exceed 20
dwelling units per gross acre.

17.473.003 Conditionally permitted uses.

Subarea A

Upon obtaining a conditional use permit pursuant to Chapter 17.830, those uses identified as
conditionally permitted uses in the R-1 (single-family residence) zone, may be permitted in
Subarea A of the PD-23 zone.

Subarea B

Upon obtaining a conditional use permit pursuant to Chapter 17.830, those uses identified as
conditionally permitted uses in the R-3 (High Density Multifamily Residential) zone, may be



                                                4
permitted in Subarea B of the PD-23 zone. However, no project shall exceed the maximum
density of 20 dwelling units per gross acre.

17.473.004 General development standards.

All permitted and conditionally permitted uses shall conform to the development standards set
forth below:

Subarea A

A. Minimum lot area: Four thousand six hundred seventy-five square feet;

B. Minimum lot width: Fifty-five feet;

C. Minimum lot depth: Eighty-five feet;

D. Minimum lot frontage: Thirty feet for all lots on cul-de-sacs, knuckles or curvilinear streets;

E. Minimum front yard setback: Twenty feet for a street facing garage; twelve feet for a turned
   garage; fifteen feet for any living space and twelve feet for front porches;

F. Minimum side yard setback: Five feet and a total of thirteen feet for both sides;

G. Corner lots, on the street side, shall maintain a minimum side yard setback of ten feet;

H. Minimum rear yard setback: Fifteen feet;

I.   Maximum building height: Thirty feet and two stories;

J. Side-loading garages: Ten percent of the total lots shall have side-loading garages;

K. Corner lots: Fifty percent of the corner lots shall be single story plans;

L. Single-story units: Twenty-five percent of the total lots shall be single-story plans;

M. A forty percent maximum lot coverage;

N. Maximum number of units: One hundred thirty-three dwelling units.

Subarea B

A. Minimum lot area: three acres;

B. Minimum lot width: 300 feet;

C. Minimum front yard: 10 feet;

D. Minimum side yards: 50 feet;

E. Minimum rear yard: 50 feet;

F. Maximum allowable density: the maximum density shall be 20 dwelling units per gross acre;

G. Maximum lot coverage: The main building and all accessory buildings shall not cover more
   than 40% of the lot area;



                                                   5
H. Maximum building height: two stories not to exceed 30 feet.

17.473.005 Other regulations.

Subarea A

A. Design and site development shall be required for all housing units pursuant to Sections
   17.100.003 and 17.100.004(H).

B. Off-street parking shall be provided pursuant to Chapter 17.620 and Section 17.100.004(H).

C. The parking and storage of boats, trailers and similar vehicles and equipment shall be subject
   to the provisions of Section 17.620.016.

D. Accessory buildings and structures shall be permitted pursuant to the provisions of Chapter
   17.660 of this code.

E. Architectural features may project into any required yard pursuant to the provisions of Chapter
   17.660 of this code.

F. The development of this zoning district shall be substantially in accordance with the
   development plan. Variations in the development plan including street and lot pattern may be
   approved through the subdivision map process.

Subarea B

A. Design and site development shall be required for all housing units pursuant to Section
   17.100.003.

B. Off-street parking shall be provided pursuant to Chapter 17.620.007(C).

C. The parking and storage of boats, trailers and similar vehicles and equipment shall be
   prohibited outside of a fully-enclosed garage.

D. Accessory buildings and structures shall be permitted pursuant to the provisions of Chapter
   17.660 of this code.

E. Architectural features may project into any required yard pursuant to the provisions of Chapter
   17.660 of this code.

F. The development of this zoning district shall be substantially in accordance with the
   development plan. Variations in the development plan including street alignment and building
   pattern may be approved through the design review process.

G. Usable Open Space. Residential projects shall provide and maintain private and shared
   open space as follows:

   1. A minimum of five hundred square feet of usable open space shall be provided for each
      dwelling unit on a lot.

   2. A minimum of seventy-five percent of the dwelling units on a lot shall be provided with
      private usable open space as follows:

       a. Private usable open space shall be directly accessible from the unit served and be
          available only to that unit.


                                                6
   b. Ground-level private usable open space shall have a minimum area of one hundred
      square feet and a minimum dimension of eight feet.

   c. Above-ground-level private usable open space shall have a minimum area of sixty
      square feet and a minimum dimension of six feet.

3. Shared usable open space shall be available and accessible to all occupants of the
   residential project for purposes of active and/or passive outdoor recreation, exclusive of
   driveways, areas for off-street parking and services, and exclusive of the required front
   yard setback as follows:

   a. A minimum of seventy-five percent of the shared usable open space shall be at
      ground level, the remainder may be located above ground on a balcony or roof deck.

   b. Ground level shared usable open space shall have a minimum dimension of twelve
      feet and shall not be covered by any roof, balcony or other such covering.
   c. Above-ground-level shared usable open space shall have a minimum dimension of
      ten feet and a minimum area of two hundred square feet, which shall be
      unobstructed and shall not serve as access to any residential unit. A maximum of
      twenty-five percent of the above-ground-level shared open space may be covered.




                                            7
                              CITY COUNCIL AGENDA ITEM NO. 8


Meeting Date:    March 22, 2011

Subject/Title:   A Resolution approving and authorizing the City Manager or designee to
                 execute, a Professional Services Agreement with Francisco & Associates, Inc.,
                 in the amount of $180,000, plus 10% contingency of $18,000 for a total amount
                 of $198,000, for assessment engineering services in connection with the
                 2011/12 administration services for the City’s bonded assessment districts.

Prepared by:     Brian Kelleher, Accountant II

Submitted by: Pamela Ehler, Director of Finance and Information Systems



RECOMMENDATION
Adopt a Resolution approving and authorizing the City Manager or designee to execute, a
Professional Services Agreement with Francisco & Associates, Inc., in the amount of $180,000,
plus 10% contingency of $18,000 for a total amount of $198,000, for assessment engineering
services in connection with the 2011/12 administration services for the City’s bonded
assessment districts.

PREVIOUS ACTION
On March 23, 2010, the City Council approved Resolution No. 2010-37 executing an agreement
with Francisco & Associates for the assessment engineering services in connection with the
2010/11 administration services for the bonded assessment districts.

On March 24, 2009, the City Council approved Resolution No. 2009-60 executing an agreement
with Francisco & Associates for the assessment engineering services in connection with the
2009/10 administration services for the bonded assessment districts.

On April 22, 2008, the City Council approved Resolution No. 2008-86 executing an agreement
with Francisco & Associates for the assessment engineering services in connection with the
2008/09 administration services for the bonded assessment districts.

On March 27, 2007, the City Council approved Resolution No. 2007-52 executing an agreement
with Francisco & Associates for the assessment engineering services in connection with the
2007/08 administration services for the bonded assessment districts.

BACKGROUND
The City of Brentwood formed Assessment Districts pursuant to the Municipal Improvement Act
of 1913, issued bonds pursuant to the Improvement Bond Act of 1915 and levied special
assessments on property within these Assessment Districts as described in a Resolution of
Intention. These Assessment Districts were formed to finance a portion of the costs for the
acquisition, construction and the installation of certain capital improvements throughout the City.
The City of Brentwood has the responsibility to levy and collect special assessments each year
in order to meet debt service payments and to appoint a Trustee for the bondholders to ensure
that all covenants and conditions are being observed.
The growth of the City has resulted in 14 assessment districts and the need for a consulting firm
who can devote adequate resources to the City of Brentwood. Francisco and Associates is
intricately associated with the City and currently provides assessment reapportionment for the
bonded assessment districts. In addition, for the last ten years Francisco and Associates has
been the designated engineer of work on the Landscaping and Lighting Districts, Citywide
Maintenance Districts and Community Facilities Districts. Francisco and Associates will provide
complete administrative services, including delinquency management in addition to any other
assessment and tax services as requested by the City in association with the bonded
assessment districts.

The City issues delinquency letters twice a year, the number of delinquent parcels in our
assessment districts has increased over the last few years. As a result, the City will obtain
additional delinquency reports from the County and continue to monitor the delinquencies. The
letter(s) help reduce the delinquency rate in some of our districts and alleviate the City from
going through the foreclosure process. In addition to prompting some people to pay, the letter
also constitutes a record of the City’s efforts to avoid foreclosure.

FISCAL IMPACT
The Professional Services Agreement with Francisco and Associates, Inc., is in an amount of
$180,000, plus 10% contingency of $18,000 for a total not to exceed amount of $198,000 for
assessment engineering services. To ensure the 1915 Act Assessment Districts are self-
supporting, each existing district has an administrative cost factored into the assessment rate in
addition to the principal and interest included in the annual levy. As a result, the revenue for
these various funds off set the expenditures resulting in no fiscal impact to the City. All fees for
administration, debt service, continuing disclosure, arbitrage and delinquency management will
be recovered through the annual levy process for each assessment district. These assessment
districts have been incorporated into the 2010/11 Operating Budget and 2011/12 Operating
Budget. Fees charged for the preparation of the 2011/12 levy and the April delinquency
management will be split between the two fiscal years. $45,500 will be paid prior to June 30,
2011 and the remaining balance will be paid in fiscal year 2011/12.

Attachments:
Resolution
Francisco and Associates Professional Services Agreement
                                       RESOLUTION NO.


       A RESOLUTION APPROVING AND AUTHORIZING THE CITY MANAGER OR
       DESIGNEE TO EXECUTE, A PROFESSIONAL SERVICES AGREEMENT WITH
       FRANCISCO & ASSOCIATES, INC., IN THE AMOUNT OF $180,000, PLUS 10%
       CONTINGENCY OF $18,000 FOR A TOTAL AMOUNT OF $198,000 FOR THE
       ASSESSMENT ENGINEERING SERVICES IN CONNECTION WITH THE 2011/12
       ADMINISTRATION SERVICES FOR THE CITY’S BONDED ASSESSMENT
       DISTRICTS

       WHEREAS, On March 23, 2010, the City Council approved Resolution No. 2010-37
executing an agreement with Francisco & Associates for the assessment engineering services
in connection with the 2010/11 administration services for the bonded assessment districts.

       WHEREAS, On March 24, 2009, the City Council approved Resolution No. 2009-60
executing an agreement with Francisco & Associates for the assessment engineering services
in connection with the 2009/10 administration services for the bonded assessment districts.

       WHEREAS, On April 22, 2008, the City Council approved Resolution No. 2008-86
executing an agreement with Francisco & Associates for the assessment engineering services
in connection with the 2008/09 administration services for the bonded assessment districts.

       WHEREAS, On March 27, 2007, the City Council approved Resolution No. 2007-52
executing an agreement with Francisco & Associates for the assessment engineering services
in connection with the 2007/08 administration services for the bonded assessment districts.

       WHEREAS, the City of Brentwood formed Assessment Districts pursuant to the
Municipal Improvement Act of 1913, issued bonds pursuant to the Improvement Bond Act of
1915 and levied special assessment on property within these Assessment Districts as
described in a Resolution of Intention; and

       WHEREAS, the City of Brentwood has the responsibility to levy and collect special
assessments each year in order to meet debt service payments and to appoint a Trustee for
the bondholders to ensure that all covenants and conditions are being observed; and

       WHEREAS, the growth of the City has resulted in 14 assessment districts and the
need for a consulting firm who can devote all of their resources to the City of Brentwood; and

        WHEREAS, The Professional Services Agreement with Francisco and Associates, Inc.,
is in an amount of $180,000, plus 10% contingency of $18,000 for a total not to exceed amount
of $198,000 for assessment engineering services. To ensure the 1915 Act Assessment
Districts are self-supporting, each existing district has an administrative cost factored into the
assessment rate in addition to the principal and interest included in the annual levy. As a result,
the revenue for these various funds off set the expenditures resulting in no fiscal impact to the
City. All fees for administration, debt service, continuing disclosure, arbitrage and delinquency
management will be recovered through the annual levy process for each assessment district.
These assessment districts have been incorporated into the 2011/12 operating budget.

      NOW, THEREFORE BE IT RESOLVED that the City Council of the City of Brentwood
approves and authorizes the City Manager or designee to execute, a Professional Services
Agreement with Francisco & Associates, Inc., in the amount of $180,000, plus 10%
contingency of $18,000 for a total amount of $198,000, for the assessment engineering
services in connection with the 2011/12 administration services for the City’s bonded
assessment districts.

       PASSED, APPROVED AND ADOPTED by the City Council of the City of Brentwood at
a regular meeting held on the 22nd day of March 2011 by the following vote:
                             CITY COUNCIL AGENDA ITEM NO. 9



Meeting Date: March 22, 2011

Subject/Title:   Set April 12, 2011, as the hearing date to consider the appeal filed by Pedro
                 Adao in regard to the Planning Commission’s denial of an amendment to the
                 Downtown Specific Plan (GPA 11-001) to allow ground floor Office use within
                 the 65-foot Main Street Retail Area of the Downtown District Zone, for one
                 property located at 629 First Street.

Prepared by:     Jeff Zilm, Senior Planner

Submitted by: Casey McCann, Community Development Director


RECOMMENDATION
Set April 12, 2011, as the hearing date to consider the appeal filed by Pedro Adao in regard to
the Planning Commission’s denial of an amendment to the Downtown Specific Plan (GPA 11-
001) to allow ground floor Office use within the 65-foot Main Street Retail Area of the Downtown
District Zone, for one property located at 629 First Street.

PREVIOUS ACTIONS
The Planning Commission, on March 1, 2011, adopted Resolution No. 11-007 denying General
Plan Amendment No. 11-001.

BACKGROUND
On March 1, 2011, the Planning Commission held a public hearing to consider a Downtown
Specific Plan amendment (GPA 11-001) to allow ground floor Office use within the 65-foot Main
Street Retail Area of the Downtown District Zone, for one property located at 629 First Street.

At the meeting numerous issues were raised by several business and property owners and the
Planning Commission as to whether or not the requested amendment was appropriate for the
downtown. After much discussion, a motion was made to deny GPA 11-001. This motion
passed by a 3 – 1 vote, with Chairman Weber voting no and Commissioner Bristow absent.

Pedro Adao appealed this action and as required by Section 17.880.003.C, completed the
required application, submitted the required appeal fee, and provided a statement setting forth
the specific grounds for the appeal, which is attached. It is a procedural requirement that the
City Council set the hearing. The City Council is recommended to set April 12, 2011, as the
date for the hearing on the appeal request.

FISCAL IMPACT
The applicant paid the required $126 appeal fee.

Attachments:
    1. Appeal application received from Pedro Adao, dated March 11, 2011
ATTACHMENT #1
                  REDEVELOPMENT AGENCY AGENDA ITEM NO. 10


Meeting Date:    March 22, 2011

Subject/Title:   Warrants from warrant list dated February 23, 2011 and March 2, 2011

Prepared by:     Laura Schelbert; Administrative Supervisor

Submitted by:    Pamela Ehler; Agency Treasurer




RECOMMENDATION – Approve warrants from warrant list dated February 23, 2011 and March 2,
2011.
                         CITY COUNCIL AGENDA ITEM NO. 11



Meeting Date:    March 22, 2011

Subject/Title:    A Resolution of the City Council of the City of Brentwood amending existing
                  recreation program fees and revising the City of Brentwood 2010/2011 Cost
                  Allocation Plan and Schedule of City Fees

Prepared by:     Poldina Scherff, Recreation Manager

Submitted by: Craig D. Bronzan, Director of Parks and Recreation



RECOMMENDATION
Adopt a Resolution of the City Council of the City of Brentwood amending existing recreation
program fees and revising the City of Brentwood 2010/2011 Cost Allocation Plan and Schedule
of City Fees.

PREVIOUS ACTION
On August 24, 2010 City Council adopted Resolution 2010-123 adopting the 2010/11 Cost
Allocation Plan and Schedule of City Fees.

On February 22, 2011 City Council adopted Resolution No. 2011-20 amending Resolution No.
2010-123 revising the 2010/2011 Cost Allocation Plan and Schedule of City Fees to add new
fees and revising certain existing Brentwood Family Aquatic Complex gate and program fees.

BACKGROUND
State law requires that the amount of a fee must be no more than necessary to cover the
reasonable costs to the City to provide the service and the allocation of the cost to the fee payor
must bear a fair or reasonable relationship to the fee payor’s burdens on, or the benefits
received from, the City. The purpose of a Cost Allocation Plan is to conform to state law and to
have a method to recover direct and indirect costs associated with providing services and
establish a framework for computing fees and charges.

Park and Recreation fees are increased annually by the Consumer Price Index (“CPI”) and
rounded to the nearest dime. Staff analyzes each program and fee as well as surveys
surrounding cities, to compare pricing and offerings. Staff has determined that the following
programs, if increased by CPI, would exceed the market value of that program. Staff has set
fees based on the cost recovery level goals of 50% cost recovery for youth programs and 75%
cost recovery for adult programs as approved by Council/Administrative Policy 10-5 Budget and
Fiscal Policies. Staff recommends the CPI increase not be applied to the list of programs below
at this time and will review them annually.
                                      Adult Softball
                                      Adult Recreational Softball
                                      Girls Fast Pitch Softball
                                      Youth Art & Drawing Classes
                                      Adult Dance Classes
                                      Youth Dance Classes
                                      Ed2go
A non-resident fee of 10% of the registration fee, a minimum of $5 is applied to all recreation
programs. The Youth Commission offers dances to students that attend the three Brentwood
middle schools: Bristow, Edna Hill and Doug Adams. A ticket is purchased with proper school
identification and the proceeds go towards the Youth Commission Scholarship program. The
department also offers two online contracted class services that offer a flat rate to take a course
online. Staff is recommending that the non-resident fee not be applied to the following
programs:
                                 Youth Commission Dances
                                 Teen’s Online Driver’s Ed Course
                                 Ed2go Online Courses

Several contract classes are family oriented and involve multi-generational participation. These
classes recover the direct cost of the program and meet the 50% cost recovery for youth
programs. Our department encourages healthy family activities. Charging separate fees to
cover the adult 75% difference, would exceed the market value of the program. Staff is
recommending the youth cost recovery percentage for the following mixed use programs:
                                Animal Activities
                                Adult/Teen Dance Classes
                                Fitness Classes
                                Tennis Program
                                Health & Safety Classes
                                Martial Arts

On July 1 of each year, all fees not tied to an alternate index and/or requirement may be
automatically adjusted by an amount equal to the percentage of increase or decrease in the
consumer price index for this region, as last computed before the July 1 date. The Parks and
Recreation Summer Activities Guide is published in early May of each year. The Summer
Guide covers activities and programs for June 1 through September 30.           Staff applied the
current 2.4% consumer price index and has set fees based on the cost recovery level goals of
50% cost recovery for youth programs and 75% cost recovery for adult programs as approved
by Council/Administrative Policy 10-5 Budget and Fiscal Policies. All programs that are
currently above the recommended cost recovery will continue a goal of 100% cost recovery. It
is staff’s recommendation to review recreation program fees every year in March and bring
forward to City Council fee rate proposals for approval for the next 12 months. These approved
fees will remain the same and not be subject to the annual consumer cost index increase for
fiscal year 11/12 (see Attached Fee Schedule).

FISCAL IMPACT
The updates to the fees contained within the Cost Allocation Plan are established to cover costs
associated with a particular use and/or service. As a result staff has set fees based on the cost
recovery level goals of 50% cost recovery for youth programs and 75% cost recovery for adult
programs as approved by Council/Administrative Policy 10-5, Budget and Fiscal Policies section
5.7 Recreation Programs. All recreation programs that are currently above the recommended
cost recovery will continue a goal of 100% cost recovery. The shortfall in the cost recovery is
covered by the General Fund. The program revenues and expenditures are included in the
adopted 2010/11-2011/12 Operating Budget.

ATTACHMENTS
Exhibit A
Resolution
Fee Schedule
                                                City of Brentwood
                                     Exhibit A - Programs Cost Analysis

                                                        Fee Per                                  Revenue         Cost
                  ADULT SPORTS                        Participant/    Estimated    Estimated      (Under)      Recovery
                                                         Team          Revenue       Cost          Cost*         -%


 Adult Softball Spring League                            $635.00      $40,640.00   $52,083.77   ($11,443.77)    78.03%
 Adult Wooden Bat Spring League                          $635.00       $5,080.00    $6,522.88    ($1,442.88)    77.88%
 Adult Recreational Coed Softball Spring League          $635.00      $10,160.00   $12,903.81    ($2,743.81)    78.74%
 Adult Softball Summer League                            $635.00      $40,640.00   $51,770.68   ($11,130.68)    78.50%
 Adult Wooden Bat Summer League                          $635.00       $5,080.00    $6,522.88    ($1,442.88)    77.88%
 Adult Recreational Coed Softball Summer League          $635.00      $10,160.00   $12,903.81    ($2,743.81)    78.74%
 Adult Softball Fall League                              $625.00      $40,000.00   $51,473.53   ($11,473.53)    77.71%
 Adult Wooden Bat Fall League                            $625.00       $5,000.00    $6,381.56    ($1,381.56)    78.35%
 Adult Recreational Coed Softball Fall League            $625.00      $10,000.00   $12,852.72    ($2,852.72)    77.80%
 Open Gym Volleyball (Pass)                               $29.70       $2,673.00    $3,435.65     ($762.65)     77.80%
 Open Gym Volleyball (Pass) Non-Res.                      $34.70       $3,123.00    $3,435.65     ($312.65)     90.90%




* The shortfall in the cost recovery is covered by the General Fund
                                                        Fee Per                                  Revenue         Cost
                   YOUTH SPORTS                       Participant/    Estimated    Estimated      (Under)      Recovery
                                                         Team         Revenue        Cost          Cost*         -%


Pre-School Basketball Summer Program                      $81.90       $3,276.00    $6,492.40    ($3,216.40)    50.46%
Pre-School Basketball Summer Program Non-Res.             $90.10       $3,604.00    $6,955.94    ($3,351.94)    51.81%
Pre-School Basketball Spring Program                      $81.90       $7,207.20   $14,412.05    ($7,204.85)    50.01%
Pre-School Basketball Spring Program Non-Res.             $90.10       $7,928.80   $15,588.73    ($7,659.93)    50.86%
Pre-School Soccer Indoor                                  $81.90       $3,276.00    $6,492.40    ($3,216.40)    50.46%
Pre-School Soccer Indoor Non-Res.                         $90.10       $3,604.00    $6,955.94    ($3,351.94)    51.81%
Pre-School Soccer Outdoor                                 $81.90       $9,418.50   $18,814.89    ($9,396.39)    50.06%
Pre-School Soccer Outdoor Non-Res.                        $90.10      $10,361.50   $20,352.59    ($9,991.09)    50.91%
Pre-School Flag Tag                                       $81.90       $3,276.00    $6,492.40    ($3,216.40)    50.46%
Pre-School Flag Tag Non-Res.                              $90.10       $3,604.00    $6,955.94    ($3,351.94)    51.81%
Pre-School Sandlot T-Ball                                 $53.30      $12,792.00   $23,768.75   ($10,976.75)    53.82%
Pre-School Sandlot T-Ball Non-Res.                        $58.60      $14,064.00   $23,768.75    ($9,704.75)    59.17%
Youth Baseball Pee Wee                                    $80.90      $17,798.00   $32,989.25   ($15,191.25)    53.95%
Youth Baseball Pee Wee Non-Res.                           $89.00      $19,580.00   $32,989.25   ($13,409.25)    59.35%
Youth Fast Pitch Softball Girls U8                       $170.00      $34,000.00   $64,500.82   ($30,500.82)    52.71%
Youth Fast Pitch Softball Girls U8 Non-Res.              $187.00      $37,400.00   $64,500.82   ($27,100.82)    57.98%
Youth Fast Pitch Softball Girls U10                      $170.00      $34,000.00   $64,500.82   ($30,500.82)    52.71%
Youth Fast Pitch Softball Girls U10 Non-Res.             $187.00      $37,400.00   $64,500.82   ($27,100.82)    57.98%
Youth Fast Pitch Softball Girls U12                      $170.00      $34,000.00   $64,500.82   ($30,500.82)    52.71%
Youth Fast Pitch Softball Girls U12 Non-Res.             $187.00      $37,400.00   $64,500.82   ($27,100.82)    57.98%
Youth Fast Pitch Softball Girls U14                      $170.00      $34,000.00   $64,500.82   ($30,500.82)    52.71%
Youth Fast Pitch Softball Girls U14 Non-Res.             $187.00      $37,400.00   $64,500.82   ($27,100.82)    57.98%
Youth Flag Football                                      $109.60      $24,660.00   $44,820.15   ($20,160.15)    55.02%
Youth Flag Football Non-Res.                             $120.60      $27,135.00   $44,820.15   ($17,685.15)    60.54%
Youth Basketball                                          $97.30      $23,352.00   $43,992.76   ($20,640.76)    53.08%
Youth Basketball Non-Res.                                $107.00      $25,680.00   $43,992.76   ($18,312.76)    58.37%
Kidz Love Soccer 5 Week Indoor Program                    $67.60       $8,112.00   $15,471.10    ($7,359.10)    52.43%
Kidz Love Soccer 5 Week Indoor Program Non-Res.           $74.40       $8,928.00   $16,801.78    ($7,873.78)    53.14%
Kidz Love Soccer 8 Week Program                           $90.10      $39,103.40   $77,331.95   ($38,228.55)    50.57%
Kidz Love Soccer 8 Week Program Non-Res.                  $99.10      $43,009.40   $73,416.75   ($30,407.35)    58.58%
Kidz Love Soccer 1/2 Day Camp                            $117.80       $1,178.00    $2,344.87    ($1,166.87)    50.24%
Kidz Love Soccer 1/2 Day Camp Non-Res.                   $129.60       $1,296.00    $2,537.29    ($1,241.29)    51.08%




* The shortfall in the cost recovery is covered by the General Fund
                                                          Fee Per                                 Revenue        Cost
          ANIMAL ACTIVITIES CLASSES                     Participant/   Estimated    Estimated     (Under)      Recovery
                                                           Team        Revenue        Cost         Cost*         -%


 Puppy Imprinting 3 Week Program                            $61.40       $736.80     $1,226.42    ($489.62)      60.08%
 Puppy Imprinting 3 Week Program Non-Res.                   $67.50       $810.00     $1,321.91    ($511.91)      61.27%
 Dog Obedience 3 Week Program                               $61.40       $736.80     $1,226.42    ($489.62)      60.08%
 Dog Obedience 3 Week Program Non-Res.                      $67.50       $810.00     $1,321.91    ($511.91)      61.27%
 Dog Obedience 6 Week Program                              $105.50      $3,798.00    $6,087.15   ($2,289.15)     62.39%
 Dog Obedience 6 Week Program Non-Res.                     $116.10      $4,179.60    $6,584.96   ($2,405.36)     63.47%
 Intermediate Dog Obedience 6 Week Program                 $105.50      $3,798.00    $6,087.15   ($2,289.15)     62.39%
 Intermediate Dog Obedience 6 Week Program Non-Res.        $116.10      $4,179.60    $6,584.96   ($2,405.36)     63.47%
 Horsemanship Levels I & II                                $184.60      $1,107.60    $2,191.77   ($1,084.17)     50.53%
 Horsemanship Lebels I & II Non-Res.                       $203.10      $1,218.60    $2,384.84   ($1,166.24)     51.10%
 Horsemanship Toddler Time                                 $142.90      $5,144.40   $10,141.60   ($4,997.20)     50.73%
 Horsemanship Toddler Time Non-Res.                        $157.20      $5,659.20   $11,037.02   ($5,377.82)     51.27%
 Horsemanship Half Day Camp                                $196.60      $4,718.40    $9,002.75   ($4,284.35)     52.41%
 Horsemanship Half Day Camp Non-Res.                       $216.30      $5,191.20    $9,825.12   ($4,633.92)     52.84%
 Horsemanship Full Day Camp                                $448.00     $10,752.00   $19,497.36   ($8,745.36)     55.15%
 Horsemanship Full Day Camp Non-Res.                       $492.80     $11,827.20   $21,367.52   ($9,540.32)     55.35%



                                                          Fee Per                                 Revenue        Cost
   CREATIVE ACTIVITIES & CRAFTS CLASSES                 Participant/   Estimated    Estimated     (Under)      Recovery
                                                           Team        Revenue        Cost         Cost*         -%


 Youth Art and Drawing Class - 4 Hours                      $42.50       $467.50      $906.68     ($439.18)      51.56%
 Youth Art and Drawing Class - 4 Hours Non-Res.             $47.50       $522.50      $906.68     ($384.18)      57.63%
 Youth Art and Drawing Class - 6 Hours                      $64.30       $707.33     $1,276.56    ($569.23)      55.41%
 Youth Art and Drawing Class - 6 Hours Non-Res.             $70.70       $777.70     $1,276.56    ($498.86)      60.92%
 Youth Art and Drawing Class - 9 Hours                      $83.80      $1,676.00    $3,272.17   ($1,596.17)     51.22%
 Youth Art and Drawing Class - 9 Hours Non-Res.             $92.20      $1,844.00    $3,272.17   ($1,428.17)     56.35%




* The shortfall in the cost recovery is covered by the General Fund
                                                          Fee Per                                 Revenue         Cost
     CREATIVE ACTIVITIES PLAY CLASSES                   Participant/   Estimated    Estimated      (Under)      Recovery
                                                           Team        Revenue        Cost          Cost*         -%


 Slam Dunk Basketball Camp 3 Day                           $100.25      $6,015.00   $10,413.81    ($4,398.81)     57.76%
 Slam Dunk Basketball Camp 3 Day Non-Res.                  $110.30      $6,618.00   $11,200.43    ($4,582.43)     59.09%
 Basketball Fund. Clinic (Ages 6-16) 3 Weeks                $61.00       $793.00     $1,559.34     ($766.34)      50.85%
 Basketball Fund. Clinic (Ages 6-16) 3 Weeks Non-Res.       $67.10       $872.30     $1,559.34     ($687.04)      55.94%
 Sport Skills Development (Ages 3.5-7)                     $198.00       $792.00     $1,394.53     ($602.53)      56.79%
 Sport Skills Development (Ages 3.5-7) Non-Res.            $217.80       $871.20     $1,512.67     ($641.47)      57.59%
 Father Child Baseball Challenge                            $56.30      $2,815.00    $4,416.15    ($1,601.15)     63.74%
 Father Child Baseball Challenge Non-Res.                   $61.90      $3,095.00    $4,771.76    ($1,676.76)     64.86%
 British Multi-Sport Half-Day Camp                         $136.00      $1,632.00    $3,202.60    ($1,570.60)     50.96%
 British Multi-Sport Half-Day Camp Non-Res.                $149.60      $1,795.20    $3,202.60    ($1,407.40)     56.05%
 Lego Camp (Ages 5-12)                                     $189.40      $7,576.00   $14,379.51    ($6,803.51)     52.69%
 Lego Camp (Ages 5-12) Non-Res.                            $208.30      $8,332.00   $14,379.51    ($6,047.51)     57.94%
 Mad Science (Ages 4-12)                                   $189.40     $13,636.80   $24,849.02   ($11,212.22)     54.88%
 Mad Science (Ages 4-12) Non-Res.                          $208.30     $14,997.60   $24,849.02    ($9,851.42)     60.35%



                                                          Fee Per                                 Revenue         Cost
          ADULT/TEEN DANCE CLASSES                      Participant/   Estimated    Estimated      (Under)      Recovery
                                                           Team        Revenue        Cost          Cost*         -%


 Ballroom Dance & Swing                                     $70.00      $5,600.00   $10,889.37    ($5,289.37)     51.43%
 Ballroom Dance & Swing Non-Res.                            $77.00      $6,160.00   $11,619.90    ($5,459.90)     53.01%
 Salsa Dance Beginner/Intermediate                          $68.00      $9,792.00   $19,495.03    ($9,703.03)     50.23%
 Salsa Dance Beginner/Intermediate Non-Res.                 $74.80     $10,771.20   $20,772.42   ($10,001.22)     51.85%




* The shortfall in the cost recovery is covered by the General Fund
                                                                Fee Per                                 Revenue         Cost
                     YOUTH DANCE CLASSES                      Participant/   Estimated    Estimated      (Under)      Recovery
                                                                 Team        Revenue        Cost          Cost*         -%

        Ballet Beginner/Level 1 Dance                             $48.90      $7,824.00   $13,505.70    ($5,681.70)     57.93%
        Ballet Beginner/Level 1 Dance Non-Res.                    $53.90      $8,624.00   $14,549.31    ($5,925.31)     59.27%
        Creative Dance Movement                                   $57.70     $12,924.80   $22,999.43   ($10,074.63)     56.20%
        Creative Dance Movement Non-Res.                          $63.50     $14,224.00   $25,259.20   ($11,035.20)     56.31%
        Dancing Babies                                            $57.70     $12,924.80   $22,999.43   ($10,074.63)     56.20%
        Dancing Babies Non-Res.                                   $63.50     $14,224.00   $25,259.20   ($11,035.20)     56.31%
        Expressions Summer Dance Camp (Ages 4-8)                 $120.00      $2,880.00    $5,484.42    ($2,604.42)     52.51%
        Expressions Summer Dance Camp (Ages 4-8) Non-Res.        $132.00      $3,168.00    $5,985.36    ($2,817.36)     52.93%
        Hip Hop Dance                                             $57.70     $12,924.80   $22,999.43   ($10,074.63)     56.20%
        Hip Hop Dance Non-Res.                                    $63.50     $14,224.00   $25,259.20   ($11,035.20)     56.31%
        Tap Beginner/Level 1 Dance                                $48.90      $7,824.00   $13,505.70    ($5,681.70)     57.93%
        Tap Beginner/Level 1 Dance Non-Res.                       $53.90      $8,624.00   $14,549.31    ($5,925.31)     59.27%


                                                                Fee Per                                  Revenue        Cost
                         FITNESS CLASSES                      Participant/   Estimated    Estimated      (Under)      Recovery
                                                                 Team        Revenue        Cost          Cost*         -%

        Pilates Beginner/Intermediate                             $73.20      $2,928.00    $5,835.31    ($2,907.31)     50.18%
        Pilates Beginner/Intermediate Non-Res.                    $80.50      $3,220.00    $6,343.21    ($3,123.21)     50.76%
        Yoga/Gentle Yoga                                          $71.70      $4,302.00    $8,225.19    ($3,923.19)     52.30%
        Yoga/Gentle Yoga Non-Res.                                 $78.90      $4,734.00    $8,976.60    ($4,242.60)     52.74%
        Yogilates                                                 $73.20      $2,928.00    $5,835.31    ($2,907.31)     50.18%
        Yogilates Non-Res.                                        $80.50      $3,220.00    $6,343.21    ($3,123.21)     50.76%
        Jazzercise                                                $68.00       $816.00     $1,064.49      ($248.49)     76.66%
        Jazzercise Non-Res.                                       $74.80       $897.60     $1,170.94      ($273.34)     76.66%


                                                                Fee Per                                  Revenue        Cost
                         TENNIS PROGRAM                       Participant/   Estimated    Estimated      (Under)      Recovery
                                                                 Team        Revenue        Cost          Cost*         -%

        Tot Tennis Summer Camp Blast (Ages 4-7)                   $15.40        $92.40      $184.11        ($91.71)     50.19%
        Tot Tennis Summer Camp Blast (Ages 4-7) Non-Res.          $20.40       $122.40      $229.77       ($107.37)     53.27%
        Jr./Teen/Adult Summer Camp Blast (8-Adult)                $20.50       $369.00      $735.53       ($366.53)     50.17%
        Jr./Teen/Adult Summer Camp Blast (8-Adult) Non-Res.       $25.50       $459.00      $872.51       ($413.51)     52.61%
        Youth (Ages 4-7)                                          $41.00      $3,690.00    $7,078.11    ($3,388.11)     52.13%
        Youth (Ages 4-7) Non-Res.                                 $46.00      $4,140.00    $7,762.98    ($3,622.98)     53.33%
        Youth (Ages 8-18+)                                        $58.40     $10,628.80   $17,638.55    ($7,009.75)     60.26%
        Youth (Ages 8-18+) Non-Res.                               $64.20     $11,684.40   $19,245.11    ($7,560.71)     60.71%
* The * The shortfall in the cost recovery is covered by the General Fund
                                                         Fee Per                                  Revenue        Cost
                   GYMNASTICS                          Participant/   Estimated     Estimated     (Under)      Recovery
                                                          Team          Revenue       Cost         Cost*         -%


Parent & Me Gymnastics/Pre-School - 7 Wks                  $69.60       $3,340.80    $6,172.38   ($2,831.58)     54.12%
Parent & Me Gymnastics/Pre-School - 7 Wks Non-Res.         $76.60       $3,676.80    $6,720.28   ($3,043.48)     54.71%
Parent & Me Gymnastics (Ages 1-3 + parent) 6 Wks           $60.40       $2,899.20    $5,452.28   ($2,553.08)     53.17%
Parent & Me Gymnastics (Ages 1-3 + parent) 6 Wks NR        $66.40       $3,187.20    $5,921.91   ($2,734.71)     53.82%
Preschool Age Gymnastics (Ages 3-5) 6 Wks                  $60.40       $2,899.20    $5,452.28   ($2,553.08)     53.17%
Preschool Age Gymnastics (Ages 3-5) 6 Wks Non-Res.         $66.40       $3,187.20    $5,921.91   ($2,734.71)     53.82%
School Age Gymnastics (Ages 6-12) 5 Wks                    $56.30       $1,351.20    $2,564.25   ($1,213.05)     52.69%
School Age Gymnastics (Ages 6-12) 5 Wks Non-Res.           $61.90       $1,485.60    $2,783.41   ($1,297.81)     53.37%
School Age Gymnastics (Ages 6-12) 6 Wks                    $67.60       $1,892.80    $3,448.85   ($1,556.05)     54.88%
School Age Gymnastics (Ages 6-12) 6 Wks Non-Res.           $74.40       $2,083.20    $3,759.32   ($1,676.12)     55.41%
School Age Gymnastics Camp (Ages 6-12) 7 Wks               $78.90       $7,574.40   $13,075.90   ($5,501.50)     57.93%
School Age Gymnastics Camp (Ages 6-12) 7 Wks NR            $86.80       $8,332.80   $14,312.58   ($5,979.78)     58.22%
Gymnastics Camp (Ages 6-12) 4 Days                         $78.90       $1,262.40    $2,419.45   ($1,157.05)     52.18%
Gymnastics Camp (Ages 6-12) 4 Days Non-Res.                $86.80       $1,388.80    $2,625.56   ($1,236.76)     52.90%
Gymnastics Camp (Ages 6-12) 5 Days                         $98.30       $1,572.80    $2,925.60   ($1,352.80)     53.76%
Gymnastics Camp (Ages 6-12) 5 Days Non-Res.               $108.10       $1,729.60    $3,181.29   ($1,451.69)     54.37%



                                                         Fee Per                                  Revenue        Cost
          HEALTH & SAFETY CLASSES                      Participant/   Estimated     Estimated     (Under)      Recovery
                                                          Team          Revenue       Cost         Cost*         -%


Adult Part-Time CPR/First Aid/AED Re-Cert.                 $16.70        $100.20      $133.06      ($32.86)      75.30%
Adult Part-Time CPR/First Aid/AED Re-Cert. NR              $21.70        $130.20      $133.06        ($2.86)     97.85%
Part-Time CPR/First Aid/AED Re-Cert. (Under 18)            $11.30         $67.80      $133.06      ($65.26)      50.95%
Part-Time CPR/First Aid/AED Re-Cert. (Under 18) NR         $16.30         $97.80      $133.06      ($35.26)      73.50%
Senior CPR/First Aid/AED Certification                     $16.70        $100.20      $133.06      ($32.86)      75.30%
Senior CPR/First Aid/AED Certification Non-Res.            $21.70        $130.20      $133.06        ($2.86)     97.85%
Child & Babysitting Safety (Ages 10-17)                    $62.50       $2,250.00    $4,395.19   ($2,145.19)     51.19%
Child & Babysitting Safety (Ages 10-17) Non-Res.           $68.80       $2,476.80    $4,395.19   ($1,918.39)     56.35%
CPR 4 Hour Class                                           $68.60       $1,097.60    $2,099.36   ($1,001.76)     52.28%
CPR 4 Hour Class Non-Res.                                  $75.50       $1,208.00    $2,291.39   ($1,083.39)     52.72%
CPR First Aid Combination                                  $79.20        $950.40     $1,843.33    ($892.93)      51.56%
CPR First Aid Combination Non-Res.                         $87.10       $1,045.20    $2,008.22    ($963.02)      52.05%
BLS Health Care Providers CPR & AED                        $81.90        $982.80     $1,899.69    ($916.89)      51.73%
BLS Health Care Providers CPR & AED Non-Res.               $90.10       $1,081.20    $2,070.84    ($989.64)      52.21%
First Aid 4 Hour Class                                     $68.60       $1,097.60    $2,099.36   ($1,001.76)     52.28%
First Aid 4 Hour Class Non-Res.                            $75.50       $1,208.00    $2,291.39   ($1,083.39)     52.72%

  * The shortfall in the cost recovery is covered by the General Fund
                                                          Fee Per                                 Revenue        Cost
                    MARTIAL ARTS                        Participant/   Estimated    Estimated     (Under)      Recovery
                                                           Team        Revenue        Cost         Cost*         -%


Little Dragons                                              $76.80      $4,608.00    $9,049.91   ($4,441.91)     50.92%
Little Dragons Non-Res.                                     $84.50      $5,070.00    $9,853.50   ($4,783.50)     51.45%
Tiny Tigers                                                 $76.80      $4,608.00    $9,049.91   ($4,441.91)     50.92%
Tiny Tigers Non-Res.                                        $84.50      $5,070.00    $9,853.50   ($4,783.50)     51.45%
Youth Karate                                                $76.80      $4,608.00    $9,049.91   ($4,441.91)     50.92%
Youth Karate Non-Res.                                       $84.50      $5,070.00    $9,853.50   ($4,783.50)     51.45%
Teen/Adult Karate                                           $76.80      $4,608.00    $9,049.91   ($4,441.91)     50.92%
Teen/Adult Karate Non-Res.                                  $84.50      $5,070.00    $9,853.50   ($4,783.50)     51.45%
Martial Arts Camp (Ages 5-13)                              $180.00       $360.00      $667.00     ($307.00)      53.97%
Martial Arts Camp (Ages 5-13) Non-Res.                     $198.00       $396.00      $728.38     ($332.38)      54.37%



                                                          Fee Per                                 Revenue        Cost
          PERFORMING ARTS CLASSES                       Participant/   Estimated    Estimated     (Under)      Recovery
                                                           Team        Revenue        Cost         Cost*         -%


Performing Arts Classes                                     $72.80      $3,931.20    $7,774.81   ($3,843.61)     50.56%
Performing Arts Classes Non-Res.                            $80.10      $4,325.40    $8,289.05   ($3,963.65)     52.18%
Music Together (Ages 3-5)                                  $150.00      $1,200.00    $2,003.14    ($803.14)      59.91%
Music Together (Ages 3-5) Non-Res.                         $165.00      $1,320.00    $2,182.14    ($862.14)      60.49%
FreshFlix Digital Filmmaking Camp Ages 8-12                $204.80      $9,830.40   $19,347.97   ($9,517.57)     50.81%
FreshFlix Digital Filmmaking Camp Ages 8-12 Non-Res.       $225.30     $10,814.40   $19,347.97   ($8,533.57)     55.89%



                                                          Fee Per                                 Revenue        Cost
                 TEEN PROGRAMS                          Participant/   Estimated    Estimated     (Under)      Recovery
                                                           Team        Revenue        Cost         Cost*         -%


Youth Commission Dance (Pre-Sale)                             $7.00     $1,050.00    $1,069.71     ($19.71)      98.16%
Youth Commission Dance (at the door)                        $10.00       $500.00      $743.58     ($243.58)      67.24%
Safety Drivers Ed Online Course                             $55.00      $4,400.00    $7,240.09   ($2,840.09)     60.77%




* The shortfall in the cost recovery is covered by the General Fund
                                                     Fee Per                                Revenue        Cost
        MISCELLANEOUS CLASSES                      Participant/   Estimated   Estimated     (Under)      Recovery
                                                      Team        Revenue       Cost         Cost*         -%


I Can Cook (Ages 7-13)                                 $50.10     $8,416.80   $16,833.27   ($8,416.47)     50.00%
I Can Cook (Ages 7-13) Non-Res.                        $55.10     $9,256.80   $17,929.06   ($8,672.26)     51.63%
I Can Cook (Ages 5-7)                                  $32.00     $2,688.00    $5,176.80   ($2,488.80)     51.92%
I Can Cook (Ages 5-7) Non-Res.                         $37.00     $3,108.00    $5,713.81   ($2,605.81)     54.39%
I Can Cook (Ages 8-13)                                 $40.00     $3,360.00    $6,605.63   ($3,245.63)     50.87%
I Can Cook (Ages 8-13) Non-Res.                        $45.00     $3,780.00    $7,142.64   ($3,362.64)     52.92%
Parent/Child Bugs (Ages 4 to 10 Months)               $110.00       $440.00     $869.45     ($429.45)      50.61%
Parent/Child Bugs (Ages 4 to 10 Months) Non-Res.      $121.00       $484.00     $935.08     ($451.08)      51.76%



                                                     Fee Per                                Revenue        Cost
               SPECIAL NEEDS                       Participant/   Estimated   Estimated     (Under)      Recovery
                                                      Team        Revenue       Cost         Cost*         -%


Special Needs Dances                                     $6.70    $2,010.00    $3,914.99   ($1,904.99)     51.34%
Special Needs Dances Non-Res.                          $11.70     $3,510.00    $3,914.99    ($404.99)      89.66%



                                                     Fee Per                                Revenue        Cost
             INTERNET CLASSES                      Participant/   Estimated   Estimated     (Under)      Recovery
                                                      Team        Revenue       Cost         Cost*         -%


Ed2go                                                  $89.00     $7,120.00   $11,343.89   ($4,223.89)     62.77%



                                                     Fee Per                                Revenue        Cost
               ACTIVE ADULTS                       Participant/   Estimated   Estimated     (Under)      Recovery
                                                      Team        Revenue       Cost         Cost*         -%


Bocce League                                           $84.30     $2,023.20    $2,609.04    ($585.84)      77.55%




* The shortfall in the cost recovery is covered by the General Fund
                                       RESOLUTION NO.


       A RESOLUTION OF THE CITY COUNCIL OF THE CITY OF BRENTWOOD,
       AMENDING RESOLUTION NO. 2010-123 REVISING THE 2010/2011 COST
       ALLOCATION PLAN AND SCHEDULE OF CITY FEES TO REVISE CERTAIN
       EXISTING RECREATION PROGRAM FEES


      WHEREAS, on August 24, 2010 by Resolution 2010-123 City Council adopted the
2010/11 Cost Allocation Plan and Schedule of City Fees; and

       WHEREAS, on February 22, 2011 by Resolution No. 2011-20 City Council amended
Resolution No. 2010-123 revision the 2010/2011 Cost Allocation Plan and Schedule of City
Fees to add new fees and revising certain existing Brentwood Family Aquatic Complex gate and
program fees; and

       WHEREAS, the report and supporting data were available for public inspection and
review for ten (10) days prior to this public hearing; and

       WHEREAS, a public hearing has been noticed and held; and

       NOW, THEREFORE BE IT RESOLVED, by the City Council of the City of Brentwood:

       Section 1. Findings:

       The Council makes each of the following findings:

       A. That CEQA does not apply to the adoption of this Resolution, pursuant to Sections
          15273 and 15378(b)(4) of the State CEQA Guidelines because:

          1. It is not a project because it is a fiscal activity that does not commit the City to
          any specific project that may result in a potentially significant impact on the
          environment; and

          2. The fees established by this Resolution will be collected for the purposes of
          meeting operational expenses and maintaining service to those that request it.

       B. The purpose of the processing fees is to support those City services which are
          undertaken as a direct or indirect result of members of the public using the services
          of the City.

       C. After considering the staff report and supporting data and the testimony received at
          this public hearing, the Council approves and adopts the amendments to the 2010/11
          Cost Allocation Plan, and incorporates them herein.

       D. The report and the testimony establish:

          1. That there is a reasonable relationship between the need for the fee and the type
          of service for which the fee is imposed; and
   2. That there is a reasonable relationship between the amount of the fee and the
   estimated reasonable cost of providing the type of service for which the fee is
   imposed; and

   3. That the cost estimates set forth in the amendments to the 2010/11 Cost
   Allocation Plan are reasonable and best approximate the direct and indirect
   (overhead) costs of City staff.

E. The allocation of the cost to each fee payor bears a fair and reasonable relationship
   to the fee payor’s burdens on, and the benefits received from, the City.

F. The fees do not exceed the reasonable cost of providing the service for which the
   fee is charged.

Section 2. Fees Imposed:

A. Each person requesting a service in the City of Brentwood for which a fee is imposed
   pursuant to the report shall pay the fee set forth in the report and the Cost Allocation
   Plan is hereby amended to reflect these additional fees.

B. On July 1 of each year, all fees not tied to an alternate index and/or requirement may
   be automatically adjusted by an amount equal to the percentage of increase or
   decrease in the consumer price index for this region, as last computed before the
   July 1 date provided that the resulting fee is still no more than necessary to cover the
   reasonable costs to the City to provide the service and the allocation of the cost to
   the fee payor still bears a fair or reasonable relationship to the fee payor’s burdens
   on, or the benefits received from, the City.

C. Staff will round those Parks and Recreation fees which are updated to the
   nearest dime. The fees within the Parks and Recreation fee sheets that are not
   subject to CPI are: Deposits and Insurance, aquatic recreational lap and entry fees,
   the memorial brick line cost, Adult Softball, Adult Recreational Softball, Girls Fast
   Pitch Softball, Youth Art & Drawing Classes, Adult Dance Classes, Youth Dance
   Classes, Ed2go the Brentwood Senior Club Socials and Card Memberships, which
   are pass through accounts.

Section 3. Use of Fee Revenues:

The revenues raised by payment of these fees, along with any interest earned, shall be
used to pay for the City’s administrative costs spelled out in the report, including without
limitation the capital costs and labor and contract costs directly or indirectly associated
with providing the requested service.

Section 4. Subsequent Analysis of the Fees:

The fees established herein are adopted and implemented by the Council in reliance on
the comprehensive studies that have been prepared by the City. During the coming
years, the City will continue to gather additional information that may affect the nature,
scope and type of services to be provided in response to requests of the public.
      Section 5. Effective Date of Revised Fees:

      Except as otherwise provided, the fees established through this action shall be effective
      immediately.

      Section 6. Severability:

      Each component of the fees and all portions of this Resolution are severable. Should
      any individual component of the fee or other provision of this Resolution be adjudged to
      be invalid and unenforceable, the remaining provisions shall be and continue to be fully
      effective, and the fee shall be fully effective except as to that portion that has been
      judged to be invalid.

      Section 7. Statute of Limitations:

      Any judicial action or proceeding to attack, review, set aside, void, or annul the fees
      established by this Resolution, or the Resolution itself, shall be commenced within one
      hundred twenty (120) days of the passage of this Resolution. Any action to attack an
      adjustment adopted shall be commenced within one hundred twenty (120) days of the
      adjustment.

      Section 8. Statute of Limitations:

      Resolution No. 2010-123 remains in full effect except as may be amended herein and by
      other duly adopted resolutions of the City Council.

       PASSED, APPROVED, AND ADOPTED by the City Council of the City of Brentwood at
a regular meeting held on March 22, 2011, by the following vote:
                                           City of Brentwood

                                   Park & Recreation Fees
                                                                                                   Non-
                      Fee Description                             Existing Fee New Fee          Resident
                           Adult Sports
   Adult Coed Volleyball League                                            $250.00
   Adult Coed Soccer Spring League                                         $737.00
   Adult Coed Soccer Fall League                                           $737.00
   Adult Softball Spring League                                            $635.00                *
   Adult Competitive Coed Softball Wooden Bat Spring League                $635.00                *
   Adult Recreational Coed Softball Spring League                          $635.00                *
   Adult Softball Summer League                                            $635.00                *
   Adult Competitive Coed Softball Wooden Bat Summer League                $635.00                *
   Adult Recreational Coed Softball Summer League                          $635.00                *
   Adult Softball Fall League                                              $625.00                *
   Adult Competitive Coed Softball Wooden Bat Fall League                  $625.00                *
   Adult Recreational Coed Softball Fall League                            $625.00                *
   Open Gym Volleyball (Pass)                                                $29.00    $29.70         $34.70
                          Youth Sports
   Pre-School Basketball Summer Program                                      $80.00    $81.90       $90.10
   Pre-School Basketball Spring Program                                      $80.00    $81.90       $90.10
   Pre-School Soccer Indoor                                                  $80.00    $81.90       $90.10
   Pre-School Soccer Outdoor                                                 $80.00    $81.90       $90.10
   Pre-School Flag Tag                                                       $80.00    $81.90       $90.10
   Pre-School Sandlot T-Ball                                                 $52.00    $53.30       $58.60
   Youth Baseball Pee Wee                                                    $79.00    $80.90       $89.00
   Youth Fast Pitch Softball Girls U8                                      $170.00                 $187.00
   Youth Fast Pitch Softball Girls U10                                     $170.00                 $187.00
   Youth Fast Pitch Softball Girls U12                                     $170.00                 $187.00
   Youth Fast Pitch Softball Girls U14                                     $170.00                 $187.00
   Youth Flag Football                                                     $107.00    $109.60      $120.60
   Youth Basketball                                                          $95.00    $97.30      $107.00
   Kidz Love Soccer 5 Week Indoor Program                                    $66.00    $67.60       $74.40
   Kidz Love Soccer 8 Week Program                                           $88.00    $90.10       $99.10
   Kidz Love Soccer 1/2 Day Camp                                           $115.00    $117.80      $129.60
                    Animal Activities Classes
   Puppy Imprinting 3 Week Program                                           $60.00    $61.40       $67.50
   Dog Obedience 3 Week Program                                              $60.00    $61.40       $67.50
   Dog Obedience 6 Week Program                                            $103.00    $105.50      $116.10
   Intermediate Dog Obedience 6 Week Program                               $103.00    $105.50      $116.10
   Fun on the Farm                                                          $15.50
   Horsemanship Levels I & II                                              $180.30    $184.60      $203.10
   Horsemanship Toddler Time                                               $139.50    $142.90      $157.20
   Horsemanship Half Day Camp                                              $192.00    $196.60      $216.30
   Horseman Full Day Camp                                                  $437.50    $448.00      $492.80
* Non-Resident Fee for Adult Sport Leagues is a per person charge of $11.30 each.
                                     City of Brentwood

                              Park & Recreation Fees
                                                                                         Non-
                  Fee Description                           Existing Fee New Fee      Resident
         Creative Activities Arts & Crafts Classes
Young Rembrandts Art Classes- 6 Weeks                              $79.00
Young Rembrandts Art Camps - 3 Days                                $70.00
Young Rembrandts Art Camps - 4 Days                                $81.40
Youth Art and Drawing Class - 4 Hours                              $42.50                 $47.50
Youth Art and Drawing Class - 6 Hours                              $64.30                 $70.70
Youth Art and Drawing Class - 9 Hours                              $83.80                 $92.20
Youth Art and Drawing Camp 3 Days                                $103.00
              Creative Activities Play Classes
Slam Dunk Basketball Camp 3 Day                                    $97.90   $100.25      $110.30
Basketball Fundamentals Clinic (Ages 6-16) 3 Weeks                           $61.00       $67.10
Sport Skills Development (Ages 3.5-7)                                       $198.00      $217.80
Sports Performance Enhancement 3 Day Clinic                        $97.90
Father Child Baseball Challenge                                    $55.00    $56.30       $61.90
British Multi-Sport Half-Day Camp                                           $136.00      $149.60
UK Soccer Camps (Ages 9+)                                         $120.00
Lego Camp (Ages 5-12)                                             $185.00   $189.40      $208.30
Mad Science (Ages 4-12)                                           $185.00   $189.40      $208.30
                Teen/Adult Dance Classes
Ballroom Dance & Swing                                             $70.00                 $77.00
Salsa Dance Beg/Int                                                $68.00                 $74.80
                   Youth Dance Classes
Ballet Beginner/Level 1 Dance                                      $48.90                 $53.90
Creative Dance Movement                                            $57.70                 $63.50
Dancing Babies                                                     $57.70                 $63.50
Expressions Dance Academy Summer Dance Camp (Ages 4-8)            $120.00                $132.00
Hip Hop Dance                                                      $57.70                 $63.50
Tap Beginner/Level 1 Dance                                         $48.90                 $53.90
                      Finance Classes
 Finance Classes                                                  $87.00
                      Fitness Classes
Pilates Beg/Int                                                    $71.50    $73.20       $80.50
Yoga /Gentle Yoga                                                  $70.00    $71.70       $78.90
Yogilates                                                          $71.50    $73.20       $80.50
Jazzercise                                                                   $68.00       $74.80
                     Tennis Program
Tot Tennis Summer Camp Blast (Ages 4-7)                             15.00     15.40       $20.40
Junior/Teen/Adult Tennis Summer Camp Blast (Ages 8-Adult)           20.00     20.50       $25.50
Youth (Ages 4-7)                                                   $40.00    $41.00       $46.00
Youth (Ages 8-18+)                                                 $57.00    $58.40       $64.20
                                       City of Brentwood

                                Park & Recreation Fees
                                                                                            Non-
                   Fee Description                             Existing Fee New Fee      Resident
                        Gymnastics
Parent and Me Gymnastics/Pre-School - 7 Weeks                         $68.00    $69.60       $76.60
Parent and Me Gymnastics (Ages 1-3 plus parent) 6 Weeks               $59.00    $60.40       $66.40
Preschool Age Gymnastics (Ages 3-5) 6 Weeks                           $59.00    $60.40       $66.40
School Age Gymnastics (Ages 6-12) 5 Weeks                             $55.00    $56.30       $61.90
School Age Gymnastics (Ages 6-12) 6 Weeks                             $66.00    $67.60       $74.40
School Age Gymnastics Camp (Ages 6-12) 7 Weeks                        $77.00    $78.90       $86.80
Gymnastics Camp (Ages 6-12) 4 days                                    $77.00    $78.90       $86.80
Gymnastics Camp (Ages 6-12) 5 days                                    $96.00    $98.30      $108.10
                  Health & Safety Classes
Adult Part-time CPR/First Aid/AED Re-certification                    $16.30    $16.70       $21.70
Part-time CPR/First Aid/AED Re-certification (Ages under 18)          $11.00    $11.30       $16.30
Senior CPR/First Aid/AED Certificaiton                                $16.30    $16.70       $21.70
Child & Babysitting Safety (Ages 10-17)                                         $62.50       $68.80
CPR 4 Hour Class                                                      $67.00    $68.60       $75.50
CPR First Aid Combination                                             $77.30    $79.20       $87.10
BLS Health Care Providers CPR & AED                                   $80.00    $81.90       $90.10
First Aid 4 Hour Class                                                $67.00    $68.60       $75.50
                     Language Classes
Fun Spanish for Children                                              $55.50
Fun Spanish for Mommy and Me                                          $55.50
                       Martial Arts
Little Dragons                                                        $75.00    $76.80       $84.50
Tiny Tigers                                                           $75.00    $76.80       $84.50
Youth Karate                                                          $75.00    $76.80       $84.50
Teen/Adult Karate                                                     $75.00    $76.80       $84.50
Martial Arts Camp (Ages 5-13)                                                  $180.00      $198.00
                  Performing Arts Classes
Performing Arts Classes                                               $71.10    $72.80       $80.10
Music Together (Ages 3-5)                                                      $150.00      $165.00
FreshFlix Digital Filmmaking Camp Ages 8-12                          $200.00   $204.80      $225.30
                                           City of Brentwood

                                   Park & Recreation Fees
                                                                                                  Non-
                      Fee Description                             Existing Fee New Fee         Resident
                        Teen Programs
   Youth Commission Dance (Pre-sale)                                         $5.00     $7.00     **
   Youth Commission Dance (at the door)                                               $10.00     **
   Safety Drivers Ed On-line Course                                         $60.90    $55.00     **
                     Miscellaneous Classes
   I Can Cook (Ages 7-13)                                                              50.10       $55.10
   I Can Cook (Ages 5-7)                                                              $32.00       $37.00
   I Can Cook (Ages 8-13)                                                             $40.00       $45.00
   Parent/Child Bugs (Ages 4 to 10 Months)                                           $110.00      $121.00
   Golf Clasess                                                            $132.00
   Miscellaneous Classes                                                    $86.50
                             Camps
   Summer Day Camps                                                        $163.00
                         Special Needs
   Special Needs Dances                                                      $6.50     $6.70         $11.70
                        Internet Classes
   Ed2go                                                                    $89.00               **
                         Active Adults
   Bocce League                                                              82.30    $84.30     *




* Non-Resident Fee for Adult Sport Leagues is a per person charge of $11.30 each.
** Non-Resident Fee does not apply to these programs.
                              CITY COUNCIL AGENDA ITEM NO. 12



Meeting Date:    March 22, 2011

Subject/Title:   Update on the City’s Economic Development Marketing Efforts

Prepared by:     Alex Greenwood, Planning & Economic Development Manager

Submitted by: Casey McCann, Community Development Director


RECOMMENDATION
Accept this report for informational purposes and provide feedback to staff.

PREVIOUS ACTION
On April 27, 2010, the Council directed staff – as part of the overall Council Goals and Strategic
Plan – to redesign the City’s Economic Development Website and to develop various strategies
for economic development, including marketing efforts.

BACKGROUND
Marketing is a key part of Brentwood’s overall economic development strategy. In order to
attract and retain businesses, the City must develop a clear, consistent, compelling image as a
premier business destination – with all the services and amenities that businesses want,
combined with a beautiful location, quality schools, and family-friendly environment.

Staff has begun to implement a comprehensive, aggressive marketing campaign to increase
Brentwood’s visibility and identity as a prime location for business, and to set the stage for
future business attraction efforts. The proposed strategy is designed to be:

           Comprehensive – including a variety of press and marketing efforts (detailed below);
           Coordinated – to convey a consistent message;
           Targeted – to potential businesses (rather than to the general public);
           Sustained – to build a strong brand identity and effectively change perceptions about
           Brentwood over time; and
           Timed – to take advantage of the 2011 completion of Brentwood’s new Civic Center,
           which offers a unique opportunity to focus regional attention on Brentwood.

The press and marketing efforts will reinforce Brentwood’s key selling points. For example:

           The premier business destination in East Contra Costa County - a strategic location
           where the Bay Area, Delta, Central Valley, and Tri-Valley markets converge;
           A family-friendly, high-quality community, close to nature, with great amenities;
           Premium development sites at the most competitive prices;
           A fiscally strong, business-friendly city government with the ability to offer financial
           incentives, plus high-quality services five days per week;
           Tech-skilled workforce with excellent educational resources.
This report provides an update on some of the key marketing strategies that staff is pursuing,
including: (a) redesign of the City’s website; (b) press and publicity; (c) industry outreach; (d)
advertising; and (e) other marketing efforts.

City Economic Development Website

The Economic Development website is identified as an urgent priority in the 2010 Council Goals
and Strategic Plan. Previously, the website had issues with being out-of-date, unattractive,
difficult to use, and difficult to find from the City Home Page. As a result, there was the potential
for a company visiting the City’s website – perhaps as part of their research to consider
Brentwood as a business location – to have a negative experience and be discouraged from
learning more about Brentwood.

An interdepartmental team – including staff from the Finance & Information Systems
Department, Community Development Department, and the City Manager’s Office – worked
collaboratively to overhaul the design and content of the website. The new website was
completed and came online on March 7, 2011. Some of the key features include:

       New Design & Content: to make the website more useful and intuitive to use, to provide
       more current and accurate information, and to add photos, links, and other features to
       make the webpage more compelling. The new design is shown in Attachment A.

       New Web Address: www.businessinbrentwood.com

       Mobile Version: Brentwood is the first community in the Bay Area to offer an economic
       development website that is specially designed for handheld devices, such as the
       Blackberry, iPhone, or Droid.

       Site Locator: to provide a free service allowing brokers and businesses to search for
       available office, retail, and industrial space.

       Tracking of Website Performance: using a free service (“Google Analytics”) that will
       allow staff to track the popularity and usage of the website over time.

       Search Engine Optimization: The redesigned website will include tags, text, and other
       features to make it easier to find “The City of Brentwood” website from Google, Yahoo,
       or other popular search engines.

       City e-Business News: People visiting the website would be able to sign up to receive a
       monthly email newsletter highlighting notable business news in Brentwood.

Press & Publicity

Staff is partnering with various print, broadcast, and online media to increase Brentwood’s press
coverage. Staff is using press releases, press conferences, and other tools to pitch news
stories to organizations such as: the Brentwood Press, Contra Costa Times, SF Business
Times, Sacramento Bee, Oakland Tribune, KTVU, KGO, KCBS, KNBR, and many others.

Staff developed a 12-month press calendar, so that press releases can be planned in advance
and timed to maximize coverage for Brentwood. The goal is to gradually build a momentum of
positive buzz and sustained news coverage of Brentwood as a business location, with at least
one positive news story about Brentwood each month. For example, staff recently worked on
the placement of a story (“Brentwood is Moving Forward”) in the March 2011 issue of 110°
Magazine. Press coverage would build to a climax in Fall 2011 to coincide with the completion
of the new Civic Center and the Downtown Revitalization Project.

Industry Outreach & Professional Organizations

Using trade associations and other venues, staff has been meeting with leaders and “opinion
makers” in various key industries. This will boost Brentwood’s visibility and allow staff to
become more familiar with the needs and key selling points of these industries. There may also
be opportunities to advertise or place stories in trade publications. Some key parts of this effort
include:

       Trade Shows: including Intersolar North America, BayBio, SemiCON West, Cleantech
       Forum, Unified Wine and Grape Symposium, California League of Food Processors, or
       other events. Staff has already attended several trade shows, including BioMEDevice,
       Grow California, and the International Council of Shopping Centers (ICSC). Most of
       these business events are free to attend, due to the City’s membership with East Bay
       EDA (see below), and they are selected based on their location (to minimize expenses)
       and their ability to put staff in contact with businesses in key industries that the City is
       seeking to attract.

       Broker Tour: The city would sponsor an event to introduce a select group of influential
       brokers, developers, and other real estate officials to visit opportunity sites in Brentwood.
       One possible format would be to have a bus tour that ends with a reception at the
       Vineyards.

       Direct Mail: The City would send a letter to a targeted list of local business owners, who
       would be selected based on their likelihood of being open to locating their business in
       Brentwood. For example, the City may wish to reach out to residents of Discovery Bay
       that are identified as company owners or executives.

       East Bay EDA: is a partnership of cities and businesses in the East Bay. The EDA
       allows Brentwood to participate in regional business attraction efforts, attend trade
       shows for free, and interact with key State officials and resources.

Online & Print Advertising

Advertising would work in tandem with the news coverage mentioned above, and could include
several formats including the following:

           a. Newspaper & Magazine: such as the Contra Costa Times, 110 Magazine,
              Diablo Magazine, the Brentwood Press, Sacramento Bee, or other periodicals.

           b. Online Marketing: Staff is exploring options to create “advertorials” that would
              appear in the online versions of the SF Chronicle (sfgate.com),
              BayAreaNewsGroup.com, cocotimes.com, and other periodicals. A limited
              amount of funds would be spent on paid online advertising, including subscriber-
              based “email blasts,” banner ads, and other formats. Like print advertising,
              online advertising would be used in tandem with press efforts, in order to
              maximize the City’s positive exposure.

           c. Communal Websites: There are several websites that are commonly used by
              the public to gather information about cities, or to search for options for dining
              and recreation. These websites include: Wikipedia, Google, City-Data.com,
              SFGate’s community calendar & forum, Yahoo!, OpenTable.com, Yelp, and
              others. The City can significantly improve its image by providing new content to
              these websites and monitoring them to make sure the profiles of Brentwood are
              up-to-date and accurate.

           d. Special Insert in the San Francisco Business Times (SFBT): This insert is
              envisioned as a 12-page piece that would be included in an issue of the SFBT
              and would feature articles highlighting some of the opportunities and advantages
              of locating in Brentwood. An “overrun” of 1,000 copies would be printed, to allow
              the insert to be used as a brochure for trade shows and other events.

Additional Components (Not Recommended at this Time)

The program outlined above is fairly aggressive and ambitious, given the limitations on funding
and staff. Over time, however, the City may wish to consider additional marketing initiatives to
further broaden the reach of the branding campaign. Some of these initiatives – which are not
recommended at this time – include: radio and/or TV advertising; merchandising (e.g., T-shirts,
key chains, mugs, etc.); social media (e.g., LinkedIn, Twitter, Facebook, etc.); and outdoor
advertising (e.g., BART stations, back/side of buses, billboards, etc.).

FISCAL IMPACT
The programs described in this report have a combined cost of approximately $60,000 per year;
and they can be accomplished using existing funds previously budgeted for Economic
Development activities.

Attachment:
New Economic Development Website
                            CITY COUNCIL AGENDA ITEM NO. 13


Meeting Date: March 22, 2011

Subject/Title:   Discussion of Fire Service in the City of Brentwood

Prepared by:     Paul Eldredge, Assistant City Manager

Submitted by: Donna Landeros, City Manager



RECOMMENDATION
Discuss Fire Service in the City of Brentwood

PREVIOUS ACTIONS
On October 27, 2009, the Cities of Brentwood and Oakley and the Contra Costa County
(“County”) Board of Supervisors consented to the creation of an appointed governing board for
the East Contra Costa Fire Protection District based on proportional representation.

On November 10, 2009, the Contra Costa County Board of Supervisors, acting as the East
Contra Costa Fire Protection District Board of Directors, consented to the creation of an
appointed governing board for the District based on proportional representation.

On December 8, 2009, the City Council adopted Resolution 2009-242 appointing City of
Brentwood representatives to the East Contra Costa Fire Protection District Board of Directors;
authorized the Mayor to appoint an alternate Director; and authorized the appointees to act as
Fire District Board Directors on behalf of the City of Brentwood.

On December 14, 2010, the City Council adopted Resolution 2010-165 appointing Council
Members Barr and Bryant as representatives, and Mayor Taylor as alternate, to the East Contra
Costa Fire Protection District Board of Directors and authorizing the appointees to act as Fire
District Board Directors on behalf of the City of Brentwood.

On March 7, 2011, the City Council, by motion, appointed Vice Mayor Barr and Council Member
Stonebarger to an ad-hoc Fire Subcommittee.

BACKGROUND
The East Contra Cost Fire Protection District (ECCFPD) currently provides fire service to the
City of Brentwood and the surrounding area. Revenues for ECCFPD have significantly declined
due to the economic downturn and additional revenue is required to maintain the current level of
service without deficit spending. ECCFPD is currently evaluating this additional revenue
measure, however, recent events have indicated that adequate support from critical
stakeholders may be lacking for the revenue measure. Without additional funding the ECCFPD
is estimated to be insolvent within the next 15 to 18 months. Given the potential ramifications
this would have for the City of Brentwood it is prudent for the City to evaluate its options.

Currently, Vice Mayor Barr, Council Members Brockman, Bryant, and Stonebarger serve as the
City of Brentwood’s representatives to the ECCFPD Board of Directors. Mayor Taylor serves as
the City’s alternate to the Board. In addition, Vice Mayor Barr and Council Member Stonebarger
serve on the City’s ad-hoc Fire Subcommittee.

If there has been no reportable action related to Fire Service there may be no discussion related
to this item.


FISCAL IMPACT
There is no fiscal impact associated with this item.

				
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