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Count on the only magazine that delivers your sales message directly into the hands of homeowners who want clean, energy-efficient lives. sMarT enerGy LivinG ® is the premier consumer magazine for home energy performance. It brings top energy experts and vendors directly to interested home owners, so they can make good choices and great buying decisions. Published by the Colorado Energy Sciences Center, Smart Energy Living is the magazine that more than 100,000 home owners turn to in each issue for news that can help them live the clean, energy-efficient lifestyles they want. In every Issue Watts Happening smart resources youth education energy Makeover Features Include • energy efficiency • renewable energy • Water conservation • Financial Health • Transportation • Health & safety General Information Smart Energy Living is the consumer program of the Colorado Energy Science Center. CESC was founded in 1999 by the managing partners of Golden-based National Renewable Energy Laboratory. CESC’s board of directors is a strategic, influential group of leaders from the energy research, government, academic and business sectors. CESC partners with a wide range of local and national organizations that include corporations, utilities, industry, government and non-profit organizations. Smart Energy Living is your best   media buy around Published quarterly, Smart Energy Living is mailed to the homeowners who are hungry for the kind of useful, practical and valuable information they get from industry experts in each issue. With a readership of 100,000 with each issue, your sales message will reach those interested home owners four times a year. It’s making a difference for businesses, too. More than 80 percent of companies that advertise their products and services in Smart Energy Living renew their advertising schedule each year. These savvy marketers understand the importance of regularly keeping their name in front of the people most likely to buy from them sometime soon. if you want to reach this highly targeted group of consumers, call today for an advertising schedule that meets your needs and fits your budget. Impact of Smart Energy Living Readers attend energy workshops, apply for energy makeovers and spend a hefty amount of time learning how to capitalize on technological advances for a greener, more energy efficient way of life — and have asked to receive a subscription. Energy makeover contests are reported on in each issue and are promoted through Xcel Energy and Colorado Springs Utilities’ statement insert newsletters, which reach 1.5 million customers. The companion web site, smartenergyLiving.org, was launched in 2006 and logged more than 300,000 visitors during the year. What’s more, Smart Energy Living is the only magazine that’s published in cooperation with the National Renewable Energy Laboratory, the industry leader in energy efficiency. Gary Meyer 303-456-6891 Gary@publishingwerks.com KiM JacKson 303-757-3331 Kim@publishingwerks.com Distribution Of the total 45,000 copies printed for each issue of Smart Energy Living, the magazine is distributed as follows: Energy Consumers  Subscription Requests  Smart Energy Living is the ONLY magazine that partners with the National Renewable Energy Laboratory. It targets only those consumers who have requested energy efficiency and/or renewable energy education and information. Published by the Colorado Energy Science Center, our readers know they can count on the information in Smart Energy Living as reliable and credible. In fact, the March 2007 issue of 5280 magazine cited the Smart Energy Living program as a trusted source of information for consumers. 31,360 This includes home owners who: • Applied for the Energy Makeover contest and wanted more info • Magazine subscription requests through the web site and business-reply cards • Attended energy workshops hosted by CESC Promotional Distribution 6,590 • Smart Energy Living is distributed at shows, including the Colorado Home and Garden Show and the Sustainable Living Fair. • Libraries, events and workshops also distribute Smart Energy Living. Qualified Trade 3,915 • Smart Energy Living is distributed by local energy organizations, including the National Renewable Energy Laboratory and the Colorado Renewable Energy Society. • Smart Energy Living is distributed by building professionals, including building departments, manufacturers, Realtors®, builders and contractors. Wild Oats Stores 3,000 In 2006, Smart Energy Living was distributed at Wild Oats stores throughout the Denver metro area. Xcel Energy 1,500 In 2007, Xcel Energy will distribute With an average 2.25 readers for each copy printed, it is estimated that more than 100,000 people read each issue of Smart Energy Living magazine. Smart Energy Living to its highly targeted list of “energy users.” Xcel also promotes Smart Energy Living in its newsletter that is mailed with the energy bill to its 1.3 million customers. Demographics Smart Energy Living readers are, in a word, smart. Our readers know that making their homes more energy efficient is better for the environment — and their wallets. They count on Smart Energy Living to give them the information they want and need to make the best decisions for their families and homes. “Smart Energy Living Who are our readers? 90    own their own homes % 69    are planning home-improvement % projects 31    want to buy a new home % 65    are willing to pay up to 25 percent % more for energy efficiency 21    will pay as much as it takes for % energy efficiency “ The Colorado Association of Permit Technicians find Smart Energy Living magazine to be an excellent resource for information and ideas. Not only does CAPT benefit from the circulation of the magazine, but so does our membership. ” — cynthia Linker, President, colorado association of Permit Technicians has helped me find the best contractors and products for my needs. So far, I’ve had an energy audit, duct sealing, window coverings and a solar photovoltaic system installed and I am saving over $500 a year. I will continue to use Smart Energy Living as a source of information for future projects and recommend it to everyone. ” — Matthew Hall, Littleton Web site In 2006, Smart Energy Living launched a companion web site, SmartEnergyLiving.org Filled with useful, practical and valuable information for consumers who want to include energy efficiency in their homes, smartenergyLiving.org fast gained a dedicated following. TOP PAgES vISITEd: 1 Home page 2 Energy efficiency page 3 Solar energy page 4 Home owner’s page TOP dOwNLOAdS: 1 2 HoMe seaLinG Guide 3,852 Guide To enerGy eFFicienT HeaTinG and cooLinG 1,499 Google AdWords The colorado energy science center was awarded a Google adWords grant in late 2006. From late January through mid-april 2007, the top ad for SmartEnergyLiving.org on the Google adWords campaign received 491,245 page impressions and 20,900 viewers clicked on the ad. OUR wEb TRAffIC January - March 2007 • average page views: 93,035 • average unique visitors/month: 15,493 • average page impressions/user: 6 Web Site Traffic From downloadable information sheets for consumers to use when shopping for energy efficient solutions to articles, resources and certified suppliers, SmartEnergyLiving.org continues to gain top-of-mind share. In-kind donor The google grants program supports organizations sharing google’s philosophy of community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts. designed for 501(c)(3) non-profit organizations, google grants is a unique in-kind advertising program harnessing the power of google Adwords advertising product. google grants has awarded Adwords advertising to hundreds of non-profit groups whose missions range from animal welfare to literacy, from supporting homeless children to promoting HIv education. Partnerships Smart Energy Living is a recognized and trusted source of information. CESC’S PARTNERSHIPS and affiliations reflect our credibility and expertise within the community. 5280 magazine earlier this year cited Smart Energy Living as a reliable source of energy efficiency information. And Smart Energy Living is the only magazine that’s published in cooperation with the National Renewable Energy Laboratory, the industry leader in energy efficiency. CESC also partners with Xcel Energy and Colorado Springs Utilities to hold energy makeover contests. Each issue of Smart Energy Living features a story on the winners of the energy makeover contests, and once a year, a follow-up story on their results over time. The contests reach 1.5 million people during the year and the winners enjoy energy improvements worth more than $25,000. What’s more, both Xcel Energy and Colorado Springs Utilities promote Smart Energy Living through their statement insert newsletters periodically throughout the year. In fact, Xcel Energy promoted Smart Energy Living in its May statement insert — which was mailed to an estimated 1.3 million customers. Other partnerships and affiliations include the Governor’s Office of Energy Management & Conservation, Energy Star, Colorado Renewable Energy Society, E-Star Colorado, the Scientific & Cultural Facilities District, ACEE and the Rocky Mountain Sustainable Living Fair. When you advertise with Smart Energy Living, not only does your ad reach our highly interested group of consumers, you also create a relationship with a trusted, third-party nonprofit and our respected partners. Rate Card Editorial Calendar 2007 Fall Space Reservation cover story: Going Green: Colorado’s new energy economy is ready to emerge. We take a closer look at what the energy efficiency: long-term game plan looks like — both statewide and at the community levels. • As we get ready for cooler weather, the right windows will keep your family comfortable — for any season. • How is your home performing? Could it perform better? Energy Star can help. What it is, what it does and how it takes the whole house approach to improving your energy efficiency. Health & safety: Baby, it’s getting cold outside. We take a closer look at clean, energy efficient heating options to keep your family nice and cozy inside — and Old Man Winter out. July 31 Materials Due August 7 Financial Health: • Tick tock. Did you get your home energy audit done yet? If not, get it done son, so you can still make use of federal energy tax credits before the year runs out. • And the winner is … We take a closer look at the rate of return on energy efficient investment options and how they compare with both traditional and green investments. All things considered, which option makes the most cents? renewable energy: Colorado’s photovoltaic programs are gathering steam — and thanks to the 2007 Colorado State Legislature, solar rewards programs are just getting bigger. Here’s what the programs are all about and how you can benefit from them. new Homes: Livin’ in the city. As people increasingly move closer to city centers, builders are creating mixed-use, transit-oriented developments that take advantage of mass transportation — and offer buyers the energy efficiency new homes and easy access to the lifestyles they want. Transportation: Two ethanol plants are under construction in Colorado already; are more to follow? Here’s an inside peek at Governor Ritter’s E85 coalition and ethanol development in the state — and how this could affect you. energy Makeover: Xcel Energy and Colorado Springs Utilities team with Smart Energy Living partners to help homeowners with energy efficient home improvements. Colorado Energy Science Center Colorado Energy Science Center