The Profit Newsletter November 2012 for Atlanta REIA

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					                                                                                                                                               NOV 2012
                                                                                                                      Atlanta Real Estate Investors Alliance • NOV 2012

                                                                                                                                             MAIN MEETING

       Are You Hiring the                                                                                                         Monday, Nov 5th
                                                                                                                                  Crowne Plaza Ravinia Hotel

       Right Tenants?
                                                                                                                              4355 Ashford Dunwoody, Atlanta, GA
                                                                                                                                    5:30pm - 9:00pm
                                                                                                                                             Text ATLANTA
                                                                                                                                                         9 to join
       By David Tilney
                                                                                                                                                    il VIP List!

      I    have a friend in Colorado Springs
           who owns a bank. Many years ago I
           complimented him on the caliber of
       his employees as well as the longevity of
       their employment. My banker and I both
                                                                 When I accepted tenants to rent a prop-
                                                                 erty, I had certain expectations of them
                                                                 - to maintain and improve the property
                                                                 and grounds, to pay the rent on time, to
                                                                 get along with the neighbors and to re-
                                                                                                                                            our Mobese ging rates apply
                                                                                                                                       Standard text

                                                                                                                              IN THIS ISSUE

                                                                                                                              Are You Hiring the Right Tenants?
       understood that his most important as-                    side in the property for a relatively long                   By David Tilney ........................................................................ 1
       sets walked out of the bank each night to                 period of time. I also expected my ten-                      The Bank Won’t Finance it...Deal’s Off...Right?!? Wrong!!!
       go to their respective homes and his job                  ants to be problem solvers who should                        By Jim Hitt ............................................................................... 2
       was to motivate them to come back each                    call on me only when they needed ad-                         About Atlanta REIA.................................................................4
                                                                                                                              How Can We Help You Today?
       morning. His key for hiring great em-                     ditional support. This, in effect, was                       By Karen Bershad .................................................................... 6
       ployees was to screen for proper job skills,              the tenant “job description,” but was I                      MDScan: Quick! I Need It Yesterday!
       attitude and moral code. His key to re-                   sharing my expectations and screening                        By Don DeRosa ........................................................................ 9
       taining these employees was to empower                    for the proper skills, attitude and moral                    Staying Smart
       them to be the best they could be and to                  code? I realized that screening applicants                   By Russ Hiner......................................................................... 10
                                                                 for rental properties was very much like                     The REO Agent
       treat them with respect and appreciation.
                                                                                                                              By Michael Vazquez ............................................................... 12
                                                                 hiring employees for a job.                                  Short Sale Liens Get Mean
       A light bulb went on in my brain when
                                                                                                                              By Kimberlee Frank ................................................................ 13
       I realized that this could be the same                    If landlords use this model, we must first                   Will The Persistence In Me, Please Stand Up!
       key needed for my success as a landlord.                  understand what the job description is                       By Erven Kimble..................................................................... 14
                                                                 and then screen for the qualifications                       The Property Management Bucket List!!!
                                                                 necessary to do the job. We must share                       By Chris Littleton.................................................................... 15
                                                                 expectations with the applicants and                         Georgia Film Industry Bringing in Big Bucks
                                                                 once they are accepted we must empow-                        By Deborah Harris.................................................................. 16
                                                                                                                              Real Estate + The Internet = The Perfect Marriage Part 5
                                                                 er them to be the best they can be. And                      By Tony Pearl ......................................................................... 17
                                                                 finally, as landlords, we must remem-                        Five Musts for Optimizing Mobile Landing Pages
                                                                 ber to thank and encourage our tenants                       By Mike Barnes ...................................................................... 18
                                                                 when they do a superior job.                                 How To Locate or Create Effective Mailing Lists
                                                                                                                              By Kathy Kennebrook ............................................................ 19
                                                                                               continued on p7                Thinking Like a Successful Investor & a Motivated Seller
                                                                                                                              By Larry Harbolt .................................................................... 21
                                                            About the Author: David Tilney has been involved in               Tenants Are Your Real Capital Asset
                                                            the real estate business since 1978 and property man-             By Bill Cook ............................................................................ 22
                                                            agement since 1981. He has invested in rentals, notes,            The Securitization Fraud
                                                            foreclosures, tax sales, IRS liens and leasehold interests.       By Bob Massey .....................................................................24
                                                            David has become the “go to” guy for management                   Membership Application ......................................................26
                                                            of single family homes and loves being a landlord. He             Meeting Calendar.................................................................27
                                                            looks forward to hearing from his tenants, but often              Calendar of Events................................................................28
                                                            feels like the Maytag repairman who rarely gets a call.
                                                                                                                                                Atlanta REIA, LLC
                                                                                                                                     2700 Braselton Hwy, Suite 10-183
         David Tilney will be speaking at our Atlanta REIA Main Meeting on Monday, November 5th                                              Dacula, GA 30019
         on Property Management Know-How. David will answer questions, brainstorm problems                                          P: 678-701-7160 • F: 770-216-1560
         and force you to think about your rental business in new ways. Come join the discussion!                               
         See for more information.                                                                        

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                                                             1
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       Fast track to selF-DirecteD ira investing

                                   The Bank Won’t Finance it…Deal’s Off…
                                   Right!?! Wrong!!! Private Lending is an Option!!
                                   Jim Hitt, CEO of American IRA, LLC

       Private Lending Explained                                 The property is going to be secured by a                   team, risk can be managed but not
                                                                 mortgage and a promissory note, and it’s                   eliminated-that is our job as investors. If
       If someone wants to just simply hold the                  going to be recorded with an attorney.                     you don’t want to take a risk whatsoever,
       paper secured by an asset, they’re actually                                                                          tongue in cheek I say “Put it in U.S. Bonds
       going to be a private lender for that asset.              Private Lending…Preparing for                              or FDIC Insured CDs…though as you all
       That’s right...private lending simply means               the Closing                                                know…Bonds and CDs are offering very
       a private individual is loaning the money                                                                            low returns”.
       rather than a bank or lending institution.                Jack is going to send us what we call a buy
                                                                 direction letter. It’s an internal document                Disclaimer
       Private Lending…The Numbers                               that he completes to tell us the details of
                                                                 what he wants his IRA to invest in.                        American IRA, LLC does not give investment
       In this example, Jack Brown has $100,000                                                                             advice. We do offer guidance as to the rules
       in a Rollover IRA, which is just another                  Jack will then review and approve all the                  and regulations related to their self-directed
       way of saying Traditional IRA. He wants                   closings documents. He’s the account                       accounts and the benefits of different account
       to loan it to an investor as a first mortgage             holder and the decision-maker. He needs                    types so that their clients can take that
       on a property worth $135,000.                             to understand the deal, and it’s only going                information to their professionals to discuss
                                                                 to be funded if Jack is comfortable with it.               the ramifications of various decisions on their
       Private Lending…Determining                                                                                          individual situation.
       the Value                                                 Private Lending…The Closing
                                                                                                                            For more information, or to explore your
       Perhaps Jack’s realtor, an appraiser or                   Even though this loan is being made                        options, call American IRA today at 866-
       some resource told him, or perhaps he’s                   through his IRA, this is going to be a                     7500-IRA (472). We look forward to
       sophisticated enough to look at the deal                  regular closing that we’re used to as real                 working with you.
       and say I’m comfortable that the deal                     estate investors. The documents are going
       is worth $135,000. We always suggest                      to be recorded, and the only difference is                 Comment on this article online at
       doing your ‘due diligence’ and using                      that the original documents are actually         
       professionals to assess the value of an                   going to be held by our office in our
       asset you are going to loan money on.                     fireproof safe at American IRA.

       In this case, we’re looking at an LTV                     As you can see, we’re not making the
       – Loan to Value – of 75%. Hold on                         decisions. The client is directing us all
                                                                                                                              Jim Hitt
       a minute, isn’t 75% LTV a bad idea?                       along the way as to how and when to make                     800-750-0472
       Everyone has to determine their comfort                   the investment. In this case, because it’s a       
       level when loaning money. I personally                    Traditional IRA, the interest is going to be             
       do not lend on anything over 60% Loan                     tax deferred in a monthly amount of $750.                
       to Value.                                                 That’s just 9% of $100,000 broken down
                                                                 into monthly payments.
       Private Lending…The Terms                                                                                                          Jim Hitt is the Chief Executive
                                                                 Private Lending…The Profits                                              Officer of American IRA, LLC
                                                                                                                                          and has been committed to all
       The two parties – the lenders as well as                                                                                           aspects of investing for more
       the borrower – agreed to a 9% interest                    At the end of the five years the loan is                     than 30 years, using selfdirected IRAs for his
       rate with interest only payments over                     repaid, and the interest accrued over those                  own investments since 1982. Jim’s forte is the
       five years and no amortization of the                     five years is $45,000!                                       financing and acquisition of real estate, private
                                                                                                                              offerings, mortgage lending, businesses, joint
       loan. They agreed on a straight interest-                                                                              ventures, partnerships and limited liability
       only payment, just to make it really                                                       With
                                                                 All investments have inherent risks.                         companies using creative techniques.
       clean and easy.                                           proper due diligence and a professional

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                 2
Now is Your Chance to Make a Fortune in Real Estate at
The Real Estate Game Changer Event
 November 16th – 18th in Atlanta, GA

                                                                                                       3-Day Event for
We would like to invite you to join us in Atlanta, Georgia in                                           November 16 –
November to learn how you can take your real estate business to                                           Atlanta, GA
the next level and beyond. “The Real Estate Game Changer Event”
will blow you away on how easy it is to make fast money and
long-term financial security for you and your family.

      Robert Shemin       Albert Lowry        Chris Johnson      Andrew Cordle     Chris Bowser   Duncan Wierman     Dustin Griffin

You need to attend this powerful event in Atlanta on November           We’ll show you step-by-step how to make huge profits
16th – 18th at the Crowne Plaza Ravinia Hotel located at                fast using the Internet as well as powerful new real estate
4355 Ashford Dunwoody Rd. The tuition of this 3 day event is            investing techniques and strategies you’ve probably never
Only $29.95 for the first person and only $10 extra to add              heard of before. Just one strategy learned at this event could
a spouse, significant other, parent or child.                           make you an extra $10,000 in the next 30 days!

The speakers and education presented at this event are top notch.       Other investors are making a fortune using the powerful
We’ve invited several of the best and most successful trainers          marketing and investing strategies and techniques that will
in their chosen fields to teach you how to put your real estate         be revealed at this event. This is your opportunity to do the
business on the fast track to financial freedom. The trainers include   same thing and dominate your market right in your very
Robert Shemin, Dr. Albert Lowry, Chris Johnson, Andrew Cordle,          own backyard!
Chris Bowser, Duncan Wierman and Dustin Griffin.                        More Info >>

 Register for a Chance to Win a FREE Cruise!                                       So REGISTER NOW for only $29.95
                                            All who register and attend the        and come join us and many other
                                            workshop will have a chance to win a
                                            *FREE 2 Day Cruise to the Bahamas!
                                                                                   like-minded real estate investors and
                                            *You must be present to win.           entrepreneurs at this life changing
                                            Cruise does not include port fees,
                                            transportation and taxes.              event. We’ll see you there!

    Register online at
                      or call 678-701-7160
                                                                                                                             Atlanta Real Estate Investors Alliance • NOV 2012

      Atlanta REIA’s mission is to help insure our members real estate success by providing affordable, quality real
   estate investing education; frequent, fun real estate networking opportunities; and ongoing community outreach
  programs to help build, renovate and repair homes for needy Atlanta families while improving our local community.

                                                                                                                                         2700 Braselton Hwy, Suite 10-183
                                                                                                                                                  Dacula GA 30019
                                                                                                                                        P: 678-701-7160 • F: 770-216-1560

             Dustin Griffin                                                      Joe Thompson                                               Aaron McGinnis
             Executive Director                                                  Leader of Haves & Wants Meeting and Speed                  Leader of the Gwinnett County Group
             P: 678-701-7160                                                     Marketing Session                                          P: 404-788-3625
             F: 770-216-1560                                                     P: 770-403-3227                                            E:
             E:                                           E:
                                                                                                                                            Steve Brown
             Christine Griffin                                                   Karen Bershad                                              Leader of Cash Cows Commercial Group
             Assistant Director                                                  Director of Membership & Leader of the                     P: 770-378-6235
             P: 678-701-7160                                                     Small Business Group                                       E:
             F: 770-216-1560                                                     P: 770-356-1234
             E:                                          E:                          Don DeRosa
                                                                                                                                            Leader of Mobile Real Estate Rockstars Group
             Jeff Nix                                                            Leslie Mathis                                              P: 678-410-7352
             Director of Business Membership                                     Leader of Atlanta REIA West                                E:
             P: 678-776-8861                                                     P: 678-895-1460
             E:                                                E:                            Rock Shukoor
                                                                                                                                            Leader of I Love Marketing Group
             Gordon Catts                                                        Reginald Jackson                                           P: 678-938-4776
             Director of Programs, Leader of Movers & Shakers,                   Leader of Atlanta REIA South                               E:
             Atlanta REIA South & Mountain REIA                                  P: 404-427-8797
             P: 404-454-3567                                                     E:                               Michael Vazquez
             E:                                                                                                           Leader of Spanish Investors Networking Group
                                                                                 Russ Hiner                                                 P: 678-951-9222
             Alan McDonald                                                       Leader of Creative Deal Structuring Group and              E:
             Director of AVS, Leader of the Beginning Investors                  Mastermind Group
             Group & Cashflow Group                                              P: 404-660-4289                                            Bob Massey
             P: 770-369-0446                                                     E:                                         Leader of Short Sale & Foreclosure Group
             E:                                                                                                     P: 706-816-9820
  LEGAL DISCLAIMER: Atlanta REIA, LLC promotes practical knowledge of real estate
  investment though education, discussion and networking. The information, views and
  opinions expressed in the publication do not necessarily reflect the views, policies and                                                  Mark Galey
  opinions of Atlanta REIA, LLC or any of its members and sponsors, nor does mention                                                        President of Fuller Center of Atlanta
  of certain trade names, products, services, individuals or organizations imply endorsement                                                P: 404-867-3258
  by Atlanta REIA, LLC or its members or sponsors. The information presented in this                                                        E:
  publication is made available for informational purposes only and is not to be construed
  as financial or legal advice which should only be obtained through a competent attorney,
  accountant or other qualified professional advisor. Atlanta REIA, LLC does not pre-qualify,                                               Aislee Jackson
  evaluate, endorse, guarantee or warranty any particular deal, service, company, or person.                                                Director of Savannah REIA
  Atlanta REIA, LLC recommends you perform your own due diligence and seek appropriate                                                      P: 912-695-0665
  legal, accounting, or other professional advice before making any investment. Atlanta
  REIA, LLC disclaims any and all liability for any actions or inactions taken by readers of                                                E:
  this informational material or as a result of communications from or to its officers, directors,
  employees, contractors, partners, members, sponsors and affiliates.

                            Keep up to date with our latest opportunities by joining us on Facebook

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                          4
       Main Monthly Meeting
                November 5                                                      th                                                  Crowne Plaza Ravinia Hotel
                                                                                                                                     4355 Ashford Dunwoody
                                                                                                                                           Atlanta, GA

                Property Management Know-
                How with David Tilney
                We are excited to announce Property Management Expert, David Tilney, will be our
                guest speaker at Atlanta REIA on November 5th. David has been involved in the real
                estate business since 1978 and property management since 1981. He has invested in
                rentals, notes, foreclosures, tax sales, IRS liens and leasehold interests. David has become
                the “go to” guy for management of single family homes and loves being a landlord. He
                looks forward to hearing from his tenants, but often feels like the Maytag repairman
                who rarely gets a call.

                As a landlord or a potential landlord, do you have questions on any of the following issues?

                                                                                                                       David Tilney
                •   Security deposits                            •     “Make-ready’s” and
                •   Property showings                                  capital improvements
                •   Rent collection and late fees                •     Pets
                    Lease vs. month-to-month
                    Property inspections
                                                                 •     Applicant screening
                                                                       & background checks                                      MEETING AGENDA*
                                                                 •     Rent increases                                           3:00 pm        Mobile Real Estate
                •   Fair Housing
                                                                                                                                               Rockstar Meeting
                •   Re-keying locks                              •     Evictions
                                                                 •     Tenant property damage                                   5:00 pm        Vendor & Event Setup

                Here’s what a few local real estate experts have to say about David Tilney…                                     5:30 pm        Vendor Trade Show
                                                                                                                                               & Networking
                     “If you are going to be successful in real estate investing, you need to have good                         6:00 pm        Announcements
                    landlording skills. David Tilney has the best landlording system around and is well                                        & Mini-Topics
                              worth learning, if you are a serious investor.” – Dyches Boddiford
                                                                                                                                6:30 pm        Haves & Wants Speed
                                                                                                                                               Marketing Session
                    David is a wonderful teacher… a real been-there-and-done-that landlording guy.
                     He teaches like no one else. His ideas are unique. David will help you become a                            7:00 pm        Networking Break
                                  better, smarter, more successful landlord.” – Bill Cook
                                                                                                                                7:30 pm        Property Management
                                                                                                                                               with David Tilney
                If you answered “Yes” to any of the issues above, be sure to attend the Atlanta REIA Meeting
                on November 5th and be part of the discussion! David will answer questions, brainstorm                          9:30 pm        Late Nite Networking
                problems and force you to think about your rental business in new ways. He will share                                          at Tilted Kilt
                ideas about how to increase income, decrease expenses and generate more free time.
                                                                                                                                *Please Note: Meeting agenda is subject to change.

                                                                                         Bring y
           Your Name                           Atlanta REIA Members can attend for FREE! cards & flyr biz
                       s Member
                                      Non-Members & Guests Can RSVP for $10 Online at
           Gold Busines
                    Member No.
 Valid Until:       1234

                             or Pay $20 at the Door.
© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                    5
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       the Quick Books Quickie
                                                                                                                                       Atlanta REIA
       How Can We                                                                                                                    Member Benefits

       Help You Today?
                                                                                                                              • Website, Blog and Member
                                                                                                                                Only Area
                                                                                                                              • Affordable, High Quality Educational
                                                                                                                                Workshops & Seminars
       By Karen Bershad,                                                                                                      • Fun, Frequent Networking Opportunities
       The Small Business Advisor                                                                                             • Weekly Special Interest Groups Meet
                                                                                                                                Around Town
                                                                                                                              • Lunch & Learn Subgroup Meetings

                                                                                                                              • Wine & Dine Subgroup Dinner Meetings
            t is the goal of this column to an-                  Income Statement Accounts                                    • Atlanta REIA Main Monthly Meeting &
            swer questions about QuickBooks                                                                                     Vendor Tradeshow
            and how it is used in the real estate                      •     Income                                           • Learn From Home on Our Monthly
       investing arena. Know how to record                             •     Cost of Sales                                      Webcast Series
       transactions in the proper way and have                         •     Expenses                                         • Members Can Watch Webcast Replays
       your set of books in good shape when it                                                                                  24/7/365 on
       comes time for taxes. It is our intention                 But knowing what account to put where                        • Atlanta REIA Subchapter Meetings
       to do this by you the members submit-                     is extremely important – if the account is                   • Community Outreach Programs
       ting questions and getting answers here                   assigned to the wrong “type” of account, it                  • Haves & Wants Speed Marketing Session
       in this column.                                           not only can be on the wrong report but can                    and Weekly Meeting
                                                                 show up as a negative when it should be a                    • Monthly Atlanta REIA “The Profit” Interactive
       But first, choosing the appropriate manage-               positive figure.                                               eNewsletter
       ment software package is essential to the                                                                              • Weekly Atlanta REIA Email Announcements,
                                                                                                                                Articles & News
       success of your business. You need a pack-                Do you know how to set up your chart
       age that is appropriate for your business                 of accounts? Are you comfortable with                        • Volunteer Opportunities
       currently, but that can grow and evolve as                QuickBooks? Every month we will answer                       • Member Discounts on Workshops
       well. QuickBooks software is the perfect                  questions from those who submit them to:                     • Member Discounts from Local & National
       solution for your account management. As         Mark
       your business grows you can upgrade to                    the subject line “QuickBooks Quickie” so                     • And much, much more!

                                                                                                                                      Atlanta REIA
       QuickBooks Enterprise if needed.                          we don’t overlook your e-mail. Questions
                                                                 will be treated with the utmost care to pro-
       In using any accounting software, please                  tect any private information. If you have a                        Member Discounts
       understand that without a proper chart of                 question on how to treat a particular entry                  • Lowe’s – Save up to 7% to22%
       accounts – that specifically fits your busi-              please, submit it ASAP so we can be sure to                  • Sherwin Williams Paint – Save 30% to 40%
       ness – your information and reports won’t                 include it in the next issue of “The Profit”.
                                                                                                                              • Sherwin William Flooring – Save on
       provide you with what you need or want                                                                                   Carpet, Vinyl, Delivery and Installation
       to know. There are two reports that are                   Comment on this article online at                            • Sears Commercial – Save 4%-15% on all
       most important to the business owner, the                                       Appliances
       Income Statement and the Balance Sheet.                                                                                • Nu-Set – Save on Locksets, door hardware,
       Some refer to the Income Statement as the                   Karen Bershad                                                security & lock boxes
       Profit and Loss Statement. The Chart of                     (770) 356-1234                                             • Build-A-Sign – Save 15% on Signs, Banners,
       Accounts drives everything.                                                                                              and Magnetics and other products and get
                                                                                        Free Delivery on all orders
       Your Balance Sheet accounts:                                                     • And much, much more!
       Assets = Equity less Liabilities                                         Karen Bershad is “The
                                                                                Small     Business     Advisor”.

                                                                                                                              Join Atlanta REIA Today!
       Balance Sheet Accounts                                                   Most small business owners
                                                                                have a challenge handling
           • Assets                                                             all the different areas of
           • Liabilities                                           running a business. The accounting can           
           • Equity                                                be a challenge, particularly if the software               Become a Member of Atlanta REIA for
                                                                   seems overwhelming. The Small Business                     as little as $100/year. Businesses can
       Your Income Statement Accounts:                             Advisor is what you may need to get you to                 join for as little as $150/year. See our
                                                                   the next level of your business. We work at
       Income less Cost of Sales less Expenses =                                                                              Membership Application in this issue
                                                                   your office or provide off site assistance in
       Net Income                                                  getting things under control by providing a                of The Profit or visit...
                                                                   wide variety of services that are specifically   
                                                                   for the small business.

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.               6
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       Right Tenants cont. from p1
                                                                 standard, accepting the first applicant
       If I were running an employment ad for                    who meets that standard. Can you imag-
       tenants it would read something like                      ine my banker friend hiring employees
       this - “WANTED: Tenants with the                          based upon a minimum standard? If he
       skills, ability and willingness to main-                  did, his bank would not be the profitable
       tain and improve properties, pay rent                     bank that it is today. There is nothing
       on time, get along with the neighbors                     in the Fair Housing law that prevents us
       and who will stay for at least 5 years.”                  from accepting the best tenant we can
       I want tenants who have integrity and                     find. As landlords, we must not discrim-
       who are self-starters. When I find these                  inate illegally against a protected class
       types of tenants I work hard to retain                    and it makes no business sense to do so.
       them, by showing appreciation for their                   We must treat all applicants fairly and
       efforts and always trying to treat them                   consistently in accordance with the
       the way they would like to be treated.                    screening procedures we have set up,
       These tenants are my “valued employ-                      and it makes good sense to have these
       ees” and they are worth their weight in                   procedures in writing.
       gold. They improve my properties over
       time and make my job infinitely more                      Finally, as landlords we need to take re-
       enjoyable.                                                sponsibility when a tenant doesn’t live
                                                                 up to our expectations. We need to un-
       Over the years I have come to recog-                      derstand that it is our fault and not the
       nize that empowering tenants to take                      tenant’s. We hired the wrong person for
       responsibility for the properties they are                the job. He or she either didn’t have the
       living in is not giving up control. In ef-                necessary skills, didn’t have the correct

       fect, I have more control because I have                  moral code or the job description was
       created a team approach with my ten-                      not communicated effectively.
       ants. What is usually seen as an adver-
       sarial relationship (between landlord and                 We need to recognize when it is our
       tenant) is now a win-win situation where                  fault, solve the problem, move forward
       we work together to solve problems.                       and resolve to do better the next time.
       In today’s market, proper tenant screen-                  Effective property management is a nec-

       ing is more important than ever; how-                     essary skill if we want to survive and be
       ever, it seems that many landlords are                    successful real estate investors over the
       accepting the first people who apply, as                  long haul. Fortunately, it is a skill that
       long as they can pay one month’s rent                     can be learned if we are willing to put in
       and hopefully some portion of a secu-
       rity deposit. This happens in part be-
                                                                 the time and effort. Once we set up sys-
                                                                 tems and procedures, we will have more
                                                                                                                               LIVE ANSWERING SERVICE
       cause landlords are strapped financially                  time to work on our business, as opposed                          + Voicemail
                                                                                                                                 + Virtual Faxing
       and cannot afford vacancies and/or they                   to in our business (too often in crisis
       don’t have the time to show their prop-                   mode). We will have the time to hone
       erties. I find it also happens because                    our people skills and work at retaining                      + 24-7 Live Operators
       landlords are paranoid that they may be                   those “golden” tenants, and maybe we’ll
                                                                                                                              + Online Management

       accused of violating Federal, state or lo-                even have time for a vacation!
       cal Fair Housing laws if they don’t ac-
       cept the first person that applies to rent                Comment on this article online at                                  Only
       their property.                                 

                                                                                                                                    per month
       Landlords are afraid to screen for the best
       applicant and instead set a minimum

            Haves & Wants Meeting
                                       Join us at the                                                                               877-774-1717
                                                                                                                                    Be sure to ask for the
                                                                                                                                       REIA discount.
                        Every Thursday at 1:30pm                                                                                     Or visit us on the web at
                   @ 5 Seasons Brewing located at
            5600 Roswell Rd in Sandy Springs at the Prado.                                                                             AtlantaREIA

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.          7
Goldmine Properties
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 (Actual Property Inventory May Vary)
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As Atlanta's First Full Service Wholesaler. We Can:
1. Find you the deal @ 65% of the after repair value (includes purchase
   price and repairs).
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3. Finance the purchase price and repairs.
4. Have access to our "in house" contractors to complete repairs for you.
5. Use our selling agents to sell your beautiful renovated home.
6. Use our leasing agents if you prefer to buy and hold.
7. We have just taken all risk out of the deal for you.

                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

                                                                                                     Be sur
       there’s an app For that                                                                             e to Atte
                                                                                                       Mobile        nd Don
                                                                                                              Real E        ’s

       MDScan: Quick!                                                                                 Rockst
                                                                                                             ar Mee
                                                                                                       Nov 5th
                                                                                                                    ting on

       I Need It Yesterday!                                                                                     at 3PM

       By Don DeRosa

                                         “A picture is worth a thousand words.” ~ Anonymous

       T         oday, here’s on offering for you
                 Android fans.

                 Let’s set the scene: You’ve found
       a terrific little house to buy. You’ve finally
                                                                 a picture of the document and then con-
                                                                 verts it to a pdf file. You can share the file
                                                                 via email or Bluetooth, or upload the file to
                                                                 the cloud via Evernote.
                                                                                                                            “I thank you, STOIK! I thank you from
                                                                                                                            the deepest corners of my heart … for giv-
                                                                                                                            ing me a scanning app that I am actually
                                                                                                                            going to use.”

       reached an agreement with the seller, but                 Of course, the ability to scan using a                     I don’t know about you, but any business
       one of his requirements is a little unusual.              smartphone isn’t brand new. But this app                   app that brings a person this close to tears
       You want to run it by your lawyer.                        doesn’t just scan. It can also improve the                 is going to get my attention.
                                                                 image significantly, making it much more
       Unfortunately, it’s 4:00 p.m. on Friday.                  legible. MDScan allows you to pinpoint                     MDScan comes from STOIK Imaging
       In one hour, your attorney is flying to the               edges of the image and often does a pretty                 (, a company that offers
       Himalayas for three weeks to climb Mt.                    good job of guessing where those edges                     an interesting blend of useful applications
       Everest. Even if he could get a signal up                 should be. That’s a big help, because you                  and fun timewasters. So while you’re wait-
       there, he has no intention of answering his               don’t have to center the object perfectly                  ing for your lawyer to tell you what he
       phone while he’s gone. If he receives the                 when you snap the picture. MDScan also                     thinks of the contract, you can download
       offer before he leaves, he will read it on the            allows you to scan and send multiple-page                  Photo Deformer. And then you can down-
       plane and at least send you a quick text                  documents easily with a batch function –                   load that photo of Bernie the bad attor-
       before he piles on his mountain-climbing                  handy when you’ve got lots of documents.                   ney – you know, the one from your wife’s
       gear. But if you don’t get it to him in time,                                                                        aunt’s wedding – and make him look just
       well, you’re going to have to rely on Ber-                Among the many uses I can think of for                     like the Hunchback of Notre Dame. Hey,
       nie, your wife’s aunt’s boss’s son, a really              MDScan: scanning receipts for tax pur-                     who says you can’t be productive in your
       strange guy who just passed the bar exam                  poses; capturing error messages on your                    “off” moments?
       after failing it twelve times. You’d really,              computer screen to send to your computer
       really like to use your own attorney.                     guy; scanning pictures of serial or VIN                    Comment on this article online at
                                                                 numbers, or specification tags on applianc-      
       Now here’s the problem: You are at the                    es; or scanning coupons or advertisements.
       house with the seller. Neither of you has                 Oh, and sending the field-trip permission
       a scanner. You are 45 minutes away from                   slip your fourth-grade daughter forgot to                    Don DeRosa
       your office. Your assistant has the week                  take this morning;                                 
       off. What to do?
                                                                 MDScan has gotten rave reviews. Android
       Enter MDScan. Available for Android                       users gave it a 4.5 out of 5.0. My favorite              
       (but, unfortunately, not yet for iOS), MD-                review says this:                                        
       Scan uses your smartphone camera to take                                                                                            Don DeRosa was recognized
                                                                                                                                           as one of the nation’s top 21
                                                                                                                                           real estate investors in the
                                                                              PERIMETER                                                    New York Times bestseller
                                                                                                                                           The Millionaire Real Estate
                                                                                                                              Investor. Don, who is a full-time investor,

         Join us for Education & Networking at the
                                                                                                                              trainer, and mentor, is the first to offer his
                                                                                                                              complete investing system on a mobile

        Meeting-Before-the-Meeting, November 5th!
                                                                                                                              platform. Don teaches investors how to
                                                                                                                              Make More and Work Less by being more
                                                                                                                              efficient, productive and competitive,
            We meet at the Total Wine & More located at 124 Perimeter Center W                                                leveraging mobile technology and apps
               in Atlanta at 3:00pm before our Atlanta REIA Main Meeting.                                                     on the iPad, iPhone, Android and other
                                                                                                                              mobile devices.

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                   9
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       how to Be a real estate investor

                                       Staying Smart                                                                                   By Russ Hiner

       T        he Atlanta real-estate market has
                finally hit bottom which means
                that things can only go up. How
       do I know that? Stupid money has re-
       turned: once again, people are willing to
                                                                 actual walk-through, and by then we’ve
                                                                 bought it.

                                                                 The hedge fund groups, however, are re-
                                                                 quired to place the money before they bid.
                                                                                                                            So there are a number of good things
                                                                                                                            about this new situation. First, you can
                                                                                                                            now see that you do have the ability to
                                                                                                                            compete. Second, the area where your
                                                                                                                            properties are will be improving, and the
       pay too much for properties, and banks                    Then, once they commit to bid, they own                    rental business will become more com-
       are willing to look the other way. In fact,               the house. But the question still remains:                 petitive meaning that rents will remain
       there is big money from hedge funds that                  how are they able to out bid the smaller                   flat. Either way, your bottom line increas-
       are allowing people to buy many proper-                   players? The answer is technology, name-                   es. You just want to make sure that we
       ties at once. What this means for us, the                 ly Smart phones and tablets. They have                     can get as much as you can. This is where
       agents and small investors, is that we                    a trained team of people standing at the                   ambition and being smart come in.
       face more competition for the properties                  court house steps. The team enters live
       which are priced right.                                   data allowing them to bid in real time. In                 The lesson is that being aware of the real
                                                                 addition, they bank have already seen the                  estate market in Atlanta is not enough.
       So what do we do? We arm ourselves                        property via photos, and they have seen                    Developing a plan is not enough. It is tak-
       with research. Without knowing what we                    the comparables in the area. Their return                  ing action on a plan that will move you
       are up against, we cannot make informed                   on investment (8-10%) is lower than the                    toward your goal: success and wealth.
       decisions that will keep us in the game.                  smaller bidders.
                                                                                                                            Comment on this article online at
       First, when you find a superstar, they be-                Armed with all of these things at the ac-        
       come your benchmark: you do research                      tual auction, the hedge fund bidders are
       and find out their business model. But                    able to pay anywhere from 5-10 % more
       studying them is not enough; you must                     for the houses than the other investors.
       take action by mirroring what they do to
       be successful.                                            What does all of this mean? It means the
                                                                 banks are now going to be able to reduce                     Russ Hiner
       One way that I’ve been able to research                   their phantom inventory (houses that
       is through networking. One person who                     have either been foreclosed on or are not                    404-660-4289
       has helped me is an investor in Gwinnett                  for sale on the open market). When they            
       County. He has first-hand experience                      do this, they artificially increase the val-             
       with the technologically advanced hedge                   ues of the properties they own. They are                 
       fund there. Through him, I know that the                  then able to sell more houses at auction                                 Russ has been investing in real
       hedge fund last month in Gwinnet Coun-                    because the hedge funds have the advan-                                  estate in Atlanta Georgia since 1981.
       ty bought 5 million dollars of real estate                tages mentioned above, and with these                                    His company currently controls
       on the court house steps. If the average                  advantages, they are ready to take more                                  apartment buildings and single-
                                                                                                                                          family properties in Georgia and
       price of each property is $50,000, then                   of a risk than the single investor.                          other states. His focus is on raising private
       this hedge fund facilitated the purchase of                                                                            capital through Hedge Equity, LLC.
       100 houses—a phenomenal number.                           This is where your strategies must be set.
                                                                                                                              Russ invests everyday. His knowledge and
                                                                 You must be able to compete, and the                         experience is current in the market. He is
       As you probably already know, Geor-                       way that you can do this is to buy proper-                   capitalizing on the needs, wants, and desires
       gia bidders don’t get to walk through                     ties before they hit the court house steps.                  of the customer. He has a deep level of
       houses prior to bidding at the courthouse.                Banks won’t spend the time going door                        experience in building relationships with
                                                                                                                              vendors, investors, tenants, sellers, and
       We can see the properties only through                    to door to look at properties; you can.                      qualified buyers. He has the knowledge
       photos, and we can guess at the values                    What’s more, you can get into the hous-                      to negotiate contracts, manage rental
       through comparables. This one of the                      es by knocking on doors and meeting                          properties, and make his co-investors wealthy.
       reasons that the court-house auctions are                 the property owners. At this point, you                      He enjoys taking properties which are virtually
                                                                                                                              destroyed, renovating them, and creating a
       not for the faint of heart. We don’t know                 might be able to strike a deal. 10 days is                   better community.
       what we are buying until we can do the                    your window of time in which to do this.

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                 10
   American IRA Wants to
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                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       From contract to closing

                                      The REO Agent
                                      By Michael Vazquez

       T       oday, the person that has the in-
               ventory calls the shots and the
               infamous REO agent has the in-
       ventory everyone wants. There are cur-
       rently more investors with the willing-
                                                                 track record is created you will be the first
                                                                 person that comes to that agent’s mind
                                                                 when the next HOT deal becomes avail-
                                                                 able. How awesome would it be if that
                                                                 agent called you and gave you a heads
                                                                                                                            This begins to happen once that agent
                                                                                                                            realizes that contracting a property with
                                                                                                                            you is “money in the bank.” Remember
                                                                                                                            that just like any other relationship you
                                                                                                                            will have to continuously work on it as it
       ness and ability to buy but not enough                    up that they had a slam dunk deal in the                   grows. As in dating there are many other
       deals. More and more of the “investment                   pipeline and you contracted it before it                   prospects, in this case investors, waiting to
       deals” that are circulating are beginning                 hit the market? This happens!!                             court your REO agent so make sure you
       to show smaller and smaller margins. If                                                                              give them a reason to stick around. It is
       you have the ability to establish a strong                How is this accomplished? By submitting                    easier to maintain a relationship with an
       long lasting relationship with a REO                      tons and tons of offers until you get an ac-               REO agent than it is to create a new one.
       agent your success as an investor can be-                 cepted offer. While doing this you want to
       come more stable..                                        have some sort of verbal communication                     Keep in mind that the investment world
                                                                 with the agent to begin nurturing that re-                 is small and getting smaller with technol-
       Now. The number one thing you have                        lationship. This takes time but the payoff                 ogy. Remember that REO agents, active
       to remember about an REO agent is that                    is huge. Once you have that accepted of-                   investors, wholesalers, retail agents, etc.
       they are not the final decision makers.                   fer you make sure that it is the smoothest                 in a city all know each other or of each
       They answer to asset management com-                      closing that REO agent has ever experi-                    other and do talk. If you become know
       panies who answer to someone else and so                  enced. If you are not represented let that                 as a closer word will spread. On the other
       on. The REO agent that you establish a                    REO agent represent you and collect both                   hand, if you do not perform on your con-
       relationship with can be your cheerleader.                sides of the commission. You just became                   tracts that word will spread just as fast if
       That agent can work for you in convinc-                   that agent’s BFF. Please do not think one                  not faster. Make sure each situation and
       ing the asset company that accepting                      deal will get it done. This is a rinse and re-             contract is a win-win and closes/funds to
       your offer is in the seller’s best interest.              peat process. The only thing that changes                  keep that pipeline full.
       This is accomplished by performing on all                 at some point is that the agent will begin
       of your contracts, or at least on the major-              to call you instead of you calling the agent.              Comment on this article online at
       ity of them. Creating a track record with                                                                  
       REO agents is very important. Once a

                                     Join us for
                                                                                                                              Michael Vazquez
            at the Meeting-After-the-Meeting                                                                        
             We meet at the Tilted Kilt Perimeter located                                                                     Michael Vazquez has been offering
                                                                                                                              properties to real estate investors
             1155-B Mount Vernon Highway in Atlanta                                                                           significantly below market value since
             right after our Atlanta REIA Main Meeting.                                                                       2006 in both Texas and Georgia. Michael
                                                                                                                              is always looking to for more investors to
                                   PERIMETER                                                                                  work with. 

                          Keep up to date with our latest opportunities by joining us on Twitter

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.           12
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       Foreclosures gone wilD

       Short Sale Liens Get Mean
       By Kimberlee Frank

       N          ow IS the perfect time to pur-
                  chase and resell short sale prop-
                  erties. Why? Due to major
       mistakes by Lenders made at the time
       Homeowners obtained financing, our
                                                                 their property is the best thing that they
                                                                 can do, versus letting it just go to foreclo-
                                                                 sure. They can decide whether they want to
                                                                 do a short sale the property with me ensur-
                                                                 ing that all liens are paid off and confirm-
                                                                                                                            “Ah-ha’s” and avoid the “Ouches” on short
                                                                                                                            sale transactions.

                                                                                                                            Comment on this article online at
       market is flooded with homes in which the                 ing there is no one able to come back after
       Lenders are willing to accept short sales.                them….or, they can let the Lender and/or
       Lenders such as Bank of America, Wells                    Homeowners Association chase them for up                     Kimberlee Frank
       Fargo, GMAC, CitiMortgage and Chase                       to 25 years. Yes, I said 25 years! The lien                  407-888-3255
       from 2006 to 2008, have major mistakes                    holder has the right to file a Complaint in        
       in their paperwork. They are reaching                     order to obtain a Judgment for the balance
       out to Homeowners asking them to do                       still owed to them plus interest and attorney
       a Short Sale or Deed-in-Lieu. However,                    fees for up to 5 years from the initial foreclo-          
       many of the Homeowners aren’t aware of                    sure action. Once a Judgment is obtained,                 
       the fact that they can’t do a Deed-in-Lieu                then it is valid for 10 years and after the 10            
       if they have a second lien. And, if they owe              years, they can re-certify the Judgment for                              Kimberlee Frank is a Master
       Homeowners Association dues, which are                    another 10 years.                                                        Negotiator who has closed over
                                                                                                                                          600 deals since 1998. She is a
       a personal debt against the Homeowner,                                                                                             Mentor, Trainer, Author and Real
       they may still be liable for the difference.              TRUE STORY: An Investor friend from                                      Estate Broker teaching Investors
                                                                 out of state had her Listing Agent negoti-                   and Realtors how to creatively purchase and
       Homeowners Association dues need to be                    ate her short sale instead of using me. Her                  sell short sales with her Step-by-Step System.
                                                                                                                              She has helped Investors and Realtors earn
       satisfied in full so that if a house is deeded            Agent negotiated a lien “release” only for                   hundreds of thousands of dollars.
       back to the Lender, the Homeowners are no                 her 2nd lien. Now Chase Bank has been
       longer responsible for any more dues. There               calling her every day for the last 21 months.
       is a statute which states that the Lender that            Yes, she closed in December of 2010 and
       forecloses on the property is responsible to              they are still pursuing her.
       pay only one year of Homeowners Associa-
       tion dues. When conducting a short sale,                  Many Homeowners are downright tired.
       this statute has little or no meaning to the              They are tired of being taken advantage
       short sale Lenders, meaning they may not                  of; it has affected their health, confidence,
       agree to even pay one full year. I have seen              financial situation and their family. Inves-
       Homeowners deed their property back to                    tors and Realtors need to learn how they can
       the Lender only later to find out that they               help the Homeowner by either purchasing
                                                                                                                                Domain Names for just

       are still liable for the difference owed on the           or selling their home and obtaining a full
       Homeowner Association dues. Brutal!                       satisfaction of all liens. Next month, I will                                                     *
                                                                 share with you the 14 Steps to a successful
       TRUE STORY: Nationstar would not                          short sale. Having the best tools (not just                          for first year with new,
       agree to pay the full year of past HOA dues,              the right ones) and having a Mentor are                              non-domain purchase.
       even though the statute states they are re-               crucial to consistent closings and CA$H in           
       sponsible for that. In addition, the A/C                  your pocket with short sales!                                              • Domain Names
       failed the inspection and required repairs.                                                                                     • Web & Wordpress Hosting
       Deal killers? If you aren’t experienced…..                Short sales are changing DAILY…                                 • Email & Exchange Accounts
       absolutely. And I wasn’t about to give                    are you keeping up with the requirements??                                 • SSL Certificates
       away over $500 from my profit. When you                                                                                              • Marketing Tools
       know what you are doing, you can even get                 Many Investors still use old techniques that                              • and much more!
       the Sellers to help close your deals. Yes, the            are no longer even applicable. They are not
                                                                                                                                    *Certain terms and conditions do apply.
       Sellers who have NO MONEY. Well, I                        reading or understanding the documents                                     See website for details.
       closed this deal about 30 days ago!                       they are signing which is resulting in dan-
                                                                 gerous consequences. Make sure you read
       Having the Homeowner take control of                      everything so you can embrace all of the

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                13
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       Business By the Book

                                           Will The Persistence In Me,
                                           Please Stand Up!
                                           By Erven Kimble

                                              “The soul of a lazy man desires, and has nothing;
                                          But the soul of the diligent shall be made rich.” (Pr 13:4)

       S     ome think wealth accumulation is
             the result of a series of uncontrol-
             lable events called luck or chance.
       Others believe it is solely the result of
       a person’s deliberate, well thought out
                                                                 When the Bible speaks of the lethargic
                                                                 or idle individual, it does not speak to
                                                                 the lack of opportunity, or the circum-
                                                                 stances that are beyond the control of
                                                                 that person. One person’s life situations
                                                                                                                            ending disappointments that life has in
                                                                                                                            store. Hard work pays off and working
                                                                                                                            hard breeds future success.

                                                                                                                                        Thoughts to Ponder
       financial planning and activities per-                    may be harder and more difficult when
       formed during the course of their lives.                  compared to someone else. And with-                        I.      Have you ever asked the Lord to
       Our look into the Wisdom of God re-                       out diligence, it leads to hopelessness,                           evaluate your work ethic? What
       veals that, “diligence is at the source of                discouragement, and ultimately paraly-                             do you think His appraisal of your
       wealth accumulation and laziness is the                   sis. Regardless of life’s situations, the                          efforts will reveal?
       culprit behind poverty and despair”.                      diligent person is persistent and makes
                                                                 deliberate choices to work harder… and                     II. How do you determine ‘too much’
       It takes more than just wants and de-                     that diligence produces wealth.                                versus ‘not enough’ effort to
       sires to produce success and wealth. The                                                                                 achieve your stated goal?
       difference between unproductive people                    On the other hand, the unproductive
       and those that are highly successful is                   person desires material processions and                    III. Have you ever considered clever
       not in their possessions. It goes deeper                  yearns for wealth and success. They as-                         schemes, quick money, Get Rich
       than that. The difference between a per-                  pire and want a better life, but fail to                        Quick or shortcuts to success? Lord,
       son that refuses to work when given the                   take the deliberate actions and efforts                         forgive me for that!
       opportunity and a person that works                       required to have it. Under achievers are
       hard to obtain success is not in their ac-                not willing to pay the high price of hard                  Comment on this article online at
       tions. It goes deeper than that. The dif-                 work to reach their goal. However, a             
       ference between these two, fundamen-                      person of diligence produces wealth. The
       tally different, groups of individuals goes               Hebrew word for ‘diligent’ means sharp
                                deeper than their                and pointed. It speaks to a deliberate
       Diligence                desires;      their              and focused decision making processes                        Erven Kimble
       is found in              hopes; their as-                 toward hard work. After all is said and                      404-606-8909
       the soul of a            pirations; or even               done, the difference is one’s work ethic.          
       person…                  their dreams.                                                                             
                                                                 Long term and lasting success requires
       It all begins with diligence. Diligence                   a present day sacrifice. It requires a
       is found in the soul of a person, the                     commitment to persistent hard work                           Erven Kimble is an accomplished pastor, teacher,
                                                                                                                              author, community leader, licensed Christian
       place where our desires, emotions, and                    in order to produce future benefits and                      Counselor and Real Estate entrepreneur. Erven
       passions resides. Diligence stems from                    financial rewards. The character trait                       is a visionary that has faithfully served as the
       the inner being of a person. It’s where                   that these Bible passages encourage is                       Senior Pastor of a local church in Lilburn, Georgia
                                                                                                                              for twenty years.
       one’s character is revealed. The actions                  diligence! Make a conscience decision
       that one takes without being asked or                     today, to get up and take action that is                     The author searched the Book of Proverbs and
                                                                                                                              Psalms and extracted wisdom that reference
       demanded will utimately determine                         within your ability! Get up from the TV;                     business and finances to produce the series
       the longterm outcome of a person’s life.                  the sitcoms and reality shows; Leave the                     of articles called Business By The Book. The
       Consider the following statement:                         video games! Leave the comfort of the                        purpose of these articles is to present time
                                                                                                                              tested and proven Biblical principles in a way
                                                                 coach and the leisure of the game room!                      that is practical, relevant and beneficial to the
       “A lazy person will end up poor, but a hard               Strive to overcome the self-piety, the lost                  average business person.
       worker will become rich. (Pr 10:4)(NCV)                   opportunities, the fears and the never

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                   14
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       the lanDlorD’s lunchBox

                                          The Property Management
                                          Bucket List!!!
                                          By Chris Littleton

       W            henever I am out and about
                    talking about real estate in-
                    vesting or teaching on prop-
       erty management, someone always asks
       the age old question. What does it take
                                                                 gia Association of Realtor (GAR) forms
                                                                 that are widely accepted in court. I prefer
                                                                 to hire the best & choose to work with Re-
                                                                 altors. These are licensed agents who take
                                                                 their career serious enough to be a member
                                                                                                                            agement. This is one area you want to be
                                                                                                                            sure you have documentation to support
                                                                                                                            all work orders & service calls. An expe-
                                                                                                                            rienced maintenance team, familiar with
                                                                                                                            rentals, will be extremely valuable. They
       to be a good property manager? There                      of the National Association of Realtors. I                 will determine the cause of any damage
       are four distinctive skill sets required to               also recommend managers who are mem-                       & charge back the tenant when appropri-
       manage property effectively that I call                   bers of NARPM, the National Association                    ate. They will also assess how the property
       the four buckets of property manage-                      of Residential Property Managers. These                    is being cared for & note any undisclosed
       ment. Each one of these buckets requires                  experts understand the market place, ef-                   pets or tenants. Property managers must
       very different personality traits and pro-                fective advertising, rental condition of                   know the tenant landlord laws in order to
       ficiency. A property manager or man-                      properties, tenant screening and most im-                  avoid being taken advantage of by their
       agement company must have the “right                      portant – landlord tenant law.                             tenants and stay out of court.
       people, in the right seat on the bus” to
       insure your success as a real estate inves-               2. MANAGEMENT: (Enforcing the                              As you move forward on the selection of
       tor. Property Managers use two basic                      lease) Contracts in property management                    a good property management company
       business models. One is “Departmental                     define everyone’s relationship. Once the                   for your investment property, take a good
       Management” where you have a team                         property is leased, the property manager’s                 look at how they manage their bucket list.
       approach and different members handle                     main role is to enforce the lease. This per-               A Portfolio Manager will be familiar with
       the different aspects of the management.                  son must understand federal, state and local               all aspects of your property. A Depart-
       The other is “Portfolio Management”                       laws and regulations that landlords must                   mentalized Team will focus on their area
       where one person is assigned a portfo-                    comply with. A good manager will decrease                  of strength. When I started my career, my
       lio of properties and manages all aspects                 the gross operating expenses and maximize                  wife & I wore all the hats. We now prefer
       from start to finish. There are advantag-                 the net operating income for the owner.                    to delegate. As long as you have profes-
       es & disadvantages to both models. Let’s                                                                             sionals who know the ends and outs of all
       take a look at the four buckets I referred                3. ACCOUNTING & LEGAL: Account-                            four buckets, you’ll be in good hands.
       to and you decide which model better                      ing and book keeping is a fundamental
       suites your needs.                                        support of all business operations. How                    Comment on this article online at
                                                                 the accounting is managed on your prop-          
       The Four Buckets of property management:                  erty will make or break you at tax time.
                                                                 Professionals use sophisticated software &
       1. LEASING: Leasing is the front end                      provide monthly & yearend statements.                       Chris Littleton
       for the whole management operation. It                    It’s the law that a person who manages                      678-782-1004 ext. 217
       clearly is the starting point for which your              property for others holds security depos-         
       property will perform; good or bad. In or-                its & owner’s rent in an escrow account                  
       der for a property to lease quickly, three                or put up a bond. Licensed brokerages
       main things that must line up. They are;                  must register these accounts with the GA                 
       advertising, condition of the property, and               Real Estate Commission and adhere to                     
       the rental price. You may think once these                strict guidelines. To see if your manager                   Chris Littleton is Co-Owner & President of
       are in line, anyone can lease the property;               is licensed by the commission, visit http://                Solutions Realty Network, Inc., a Real Estate
       this is far from the truth. Using a licensed     and select “find a                     Investment and an Asset Management
                                                                                                                             Brokerage in the great state Georgia. He
       real estate agent will insure compliance                  real estate licensee or company”.                           first become a landlord in 1993 when a
       with the multitude of regulations such as                                                                             job relocation left him faced with a choice
       fair housing & fair credit reporting, just                4. MAINTENANCE: Maintenance is key                          of selling his home at a loss or generating
       to name a few. Only licensed agents have                  to maintaining the long term value of your                  income by leasing it. This began his passion
       access to supra lockboxes to track traffic                property, not to mention the long term                      for BUY & HOLD investing. Chris has assisted
                                                                                                                             with over $100 million in investor transactions
       through your home to increase security.                   relationship with your tenant. It is also                   and manages closes to $4.5 million in annual
       Only licensed agents have access to Geor-                 the most litigated area of property man-                    property incomes for his clients.

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.              15
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       market matters: making statistics make sense

                                       Georgia Film Industry
                                       Bringing in Big Bucks
                                       By Deborah Harris

       G          eorgia has become one of the
                  top five states for film produc-
                  tion thanks to our Georgia
       Legislature. This dramatic increase in
       filming in Georgia is due to the tax cred-
                                                                 garden nurseries, heavy equipment rentals
                                                                 and office supply companies.

                                                                 Georgia has been the production location
                                                                 for more than 700 feature films, TV mov-
                                                                                                                            to be extras with the full all-star cast.

                                                                                                                            Dealing with these location scouts has
                                                                                                                            taught me a lot. What a film can pay for
                                                                                                                            a site is based on the film’s budget, length
       its afforded to production companies                      ies, TV series, single episodes and pilots                 of time there, whether it is vacant or not.
       spending at least $500,000 on qualified                   have been since 1972. Included among                       Their contracts are pretty simple. Because
       production and post-production mak-                       them are Footloose (2011), The Walking                     there is so little exposure in Georgia, and
       ing them eligible for a 20% tax credit.                   Dead, X-Men, First Class, Fast Five, Drop                  I have learned how to reach the location
       Furthermore, if the production company                    Dead Diva, The Vampire Diaries, The                        scouts, I have decided on setting up a film
       includes a Georgia promotional logo in                    Blind Side, Driving Miss Daisy, Forrest                    location listing service, for residential, com-
       the feature film, television series, music                Gump, My Cousin Vinny, Zombieland,                         mercial, or land. As a matter of fact, I have
       videos, or video game, can receive an ad-                 Glory, Sweet Home Alabama, Diary of a                      the name http://FilmLocationListingSer-
       ditional 10% tax credit. Commercial and                   Mad Black Woman and We Are Marshall.              and should have that website up
       music videos spending $500,000 or more                                                                               and going within 30 days. If you would like
       are also eligible for a 20% tax credit.                   Recently, numerous location scouts have                    to submit your property for consideration,
                                                                 been contacting me about needed loca-                      please submit pictures, addresses, and any
       While movies can be full of make believe,                 tions. They have found me through my                       pertinent information to dh@atlantar-
       the film and television industry in Georgia               listings being promoted on numerous                        ealtyexpert.snet with “Location, city, and
       provides more than 25,000 real jobs for                   websites. My 16 units on Grape Street,                     type of property in the subject line.”
       real people. Some of those jobs are directly    , was                  Hopefully, we can all make a few extra
       involved in production. Other film-related                one of the locations for the movie “Flight”,               bucks on top of this ever Improving real
       jobs include hair and makeup stylists, ca-       with                      estate market.
       terers doctors, truck drivers, electricians,              Denzel Washington which is hitting the-
       painters, construction workers, accoun-                   aters now. It made the owner $25,000                       Comment on this article online at
       tants, security guards and many more.                     for a week long shooting, and many of            
                                                                 the tenants were extras. I just negoti-
       Last year, the direct economic benefits of                ated the lease for my ex-funeral home,
       film production in Georgia came to nearly       , for the                   Deborah Harris
       $2.5 billion. In fiscal year 2011, works,                 upcoming movie Last Vegas, http://www.                       404-272-9827
       Hollywood studios, production companies          , staring
       and independent producers invested more                   Michael Douglas, Robert De Niro, Mor-              
       than $689.3 million in Georgia. The pro-                  gan Freemen, and Kevin Klein. Because                    
       duction industry has positively impacted                  the building was vacant, the lease amount                
       thousands of businesses, from hotels, res-                was only $8000 for one day of shooting,                  
       taurants, grocery stores and rental car com-              two days prep before, and two days cleanup               
       panies to hardware stores, lumber yards,                  after. But, even better, the owner and I get
                                                                                                                              Growing up In Atlanta, Deborah Harris has
                                                                                                                              watched this city grow into the world recognized
                                                                                                                              city that it is today. Licensed as a real estate

                                               Join us on Meetup and
                                                                                                                              agent in 1981, Deborah has several thousand
                                                                                                                              transactions to her credit, numerous awards (The

                                               RSVP for the meetings
                                                                                                                              Phoenix Award from the Atlanta Board of Realtors
                                                                                                                              and Top Commercial Agent from Keller Williams
                                                                                                                              Southeast), and dozens of Realtor designations,

                                               you will be attending
                                                                                                                              Deborah, loves negotiating the deal, prides
                                                                                                                              herself on the best internet marketing of
                                                                                                                              properties, and is still is passionate about real
                                                                                                                              estate. We are “the team where experience and
                                                                                          technology connect.” Let the hardest working
                                                                                                                              Realtor in Atlanta work for you, too!

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                 16
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       pearls oF wisDom

       Real Estate + The Internet
       = The Perfect Marriage PART 5
       By Tony Pearl

       W           elcome back! We’ve come a
                   long way so far, and made a
                   LOT of progress. But we’re
       not quite done yet, so listen up…
                                                                 if you DID do it first, because of how
                                                                 Google & other search engines have set
                                                                 things up. So do it first, ok? Ok.

                                                                 So here’s the secret website you’ll need to
                                                                                                                            Remember, this is PAID traffic, so your
                                                                                                                            budget is an important consideration. I
                                                                                                                            suggest you start off with your estimated
                                                                                                                            MONTHLY budget, then divide it by 30
                                                                                                                            to get your DAILY budget. For example,
       In our last article, you got a great introduc-            go to so that you can get started:                         if your monthly budget is $300, divide
       tion to Keyword Research, SEO (Search                                             that by 30 days, and you’ll get a daily bud-
       Engine Optimization)-both On-Page and                                                                                get of $10 to spend on your ads. That’s a
       Off-Page (remember?), and how to get                      This is Google’s Adwords product, and it’s                 very reasonable number.
       started on getting a ton of FREE Traffic to               responsible for the majority of Google’s
       your website.                                             income. You’re going to be advertising                     If you do this right, you should get some
                                                                 here to get some traffic. This type of traf-               very targeted traffic to your site very quick-
       Go back to last month’s issue for a refresh-              fic is called “Pay-Per-Click,” or PPC. It is               ly. For example, if you’re looking to buy
       er on that – it’s worth the read.                         exactly what it says it is – When someone                  houses in Marietta, GA, you could specifi-
                                                                 does a search on Google (or their partner                  cally target THAT geographic area with
       So now we come to the next part, and                      networks), it gives them the search results,               the keywords people are using to search for
       that is:                                                  which include these paid ads based on the                  how to sell their house. Get YOUR ad in
                                                                 keyword that they bid on. When that                        front of them at the right time, and BAM!
       How to Get a Ton of                                       person clicks on one of these ads, Google                  They click on your ad. You get traffic to
       Laser-Targeted Traffic to                                 charges the advertiser a certain amount –                  your site. They fill out form. You get lead.
       Your Site-FAST!                                           anything from $.01 to $50 or more, de-                     They sell house. Repeat.
                                                                 pending on several factors.
       Before we embark on this particular ad-                                                                              So here’s how to get started:
       venture, I need to set the stage properly.                In other words, the advertiser PAYS PER
       It’s important that you have your On-                     CLICK. If no one clicks that ad, they don’t                First, go to that AdWords link I just gave
       Page SEO stuff taken care of first. Again,                pay! Simple.                                               you & get an account set up to use with it.
       On-Page SEO is what you do ON your                                                                                   I strongly suggest you get a Gmail account
       web page that makes it optimized for that                 But I’ve got to warn you- setting it up is                 for this, because of all the free tools they
       particular keyword. This includes putting                 anything BUT simple. There’s a few im-                     offer. You can get one for free, then link it
       the keyword in the first and last sentence                portant things you need to consider first,                 to your new Adwords account. To get set
       of that page, bolding it a time or two, itali-            such as your ad budget, which keywords                     up with Adwords is a relatively simple pro-
       cizing it, underlining it, and all that other             you’d like to bid on, what pages you’re go-                cess. Get your account set up and linked to
       stuff we covered in the last article.                     ing to send the traffic to, etc.                           it, then click on the ‘Sign up Now’ link and
                                                                                                                            follow the instructions there to get started.
       Why is that so important? Because if you                  So let’s start with the first part: Your Ad-
       DON’T do that first, you’re going to pay a                vertising Budget.                                          You’ll need a credit card to link to your
       LOT more for your traffic than you would                                                                             account, along with an email address. The
                                                                                                                            last time I checked, they also required you
                                                                                                                            to pay $5 to get set up.

                                                                                                                            Use the keywords you’ve acquired and get
                                         Keep up to date with                                                               started putting things together. Start out
                                         our latest opportunities by                                                        with ONE keyword first – just to get fa-
                                                                                                                            miliar with things. Make sure you have the
                                         joining us on Facebook at                                                          PAGE of your website optimized properly
                                                                                      for the keyword that you’re about to bid
                                                                                                                                                   continued on p20

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.            17
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       moBile reaDy marketing strategies

       Five Musts for Optimizing
       Mobile Landing Pages
       By Mike Barnes

       M          obile landing pages are differ-
                  ent from traditional web pag-
                  es. Users of mobile devices
       have less patience, yet are more engaged
       when they find what they want.
                                                                 product they wish to have. It must be light-
                                                                 ning fast, so build your apps and landing
                                                                 pages accordingly. Today’s mobile users
                                                                 won’t spend but a split second waiting for
                                                                 their device to load. If it doesn’t they’re on
                                                                                                                            5th Must – Call to Actions
                                                                                                                            Keep the wording on your mobile land-
                                                                                                                            ing pages short and to the point. Concise
                                                                                                                            is best. Your headlines should be kept to
                                                                                                                            a few words. Three to five words is best.
                                                                 to the next item. The ‘back’ button, in fact,              Give a directive in exchange for a reward.
       Knowing about web landing pages and                       may be the one that wears out first.                       For example, offer a percentage off your
       what makes them successful isn’t the                                                                                 product in exchange for their email ad-
       same as what you need to know about                       3rd Must - Analytics                                       dress. Offer a free gift for those who ‘call
       mobile landing pages. The tracking                        Have your metrics in place for accurate                    now.’ Prompting them to action is your
       method, the conversions, and the need                     measurement of responses. This is how                      aim. Keep it easy and quick and make
       to keep your pages up to date with the                    you will determine the effectiveness of                    sure your platform is current.
       latest devices are important to the suc-                  your current marketing campaign. If it
       cess of your marketing plan.                              isn’t working well, you can move on to                     Comment on this article online at
                                                                 something that does. The only way to             
       1st Must - Know Your Goals.                               know for sure is to have accurate analyt-
       Be specific about which aspects of mobile                 ics based on user activity. Track things
       marketing are critical to your business.                  like the redemption of coupons, follow
       Whether your priorities are downloads                     up phone calls, and click-through’s to
       and apps, phone calls, redemption of mo-                  the desired landing pages.                                   Mike Barnes
       bile coupons, actual purchase rates, or the                                                                            863-221-1764
       generation of further leads, know what                    4th Must – Keep It Simple
       your goals are before you get started.                    Use the KISS principle here. Website mar-          
                                                                 keting uses forms for visitors to fill out that          
       2nd Must - Instant Gratification                          ask for all sorts of contact information.                    Always taking advantage of the latest Internet
       Keep in mind that those who use mobile                    This doesn’t work well with mobile device                    Marketing possibilities, Mike Barnes has
       devices are accustomed to instant gratifica-              users. A good page will ask the user to in-                  become recognized for his innovations using
                                                                                                                              Social Media, Text Message Marketing, QR
       tion. They like to go quickly to their target,            put his email address or perhaps his phone                   code Marketing and Mobile Website Design
       find what they are looking for, and want                  number. Simple screens with few words                        and Marketing.
       to immediately get information or order a                 and few needed actions are best.

                                                                                              Atlanta Real Estate Investors Alliance
           Advertise Your
           Business in The Profit
            If you’re looking to reach the Real Estate Industry here in the Greater Atlanta Metro Area and throughout Georgia,
            you can’t do better than The PROFIT. Your ad will reach more than 10,000 each month with your message. Our
            production teams are among some of the best designers in the country. We make you look GOOD!

            When you’re ready to get started, see our Advertising Rates in this issue and
            then call Christine Griffin at 678-701-7160 or email

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.              18
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       marketing magic tricks

       How To Locate or Create
       Effective Mailing Lists
       By Kathy Kennebrook, The Marketing Magic Lady

       W            here can I find a good mail-
                    ing list to find motivated
                    sellers? How can I create
       my own list to find highly motivated
       sellers? These are the big questions that
                                                                 1. Do your homework when picking a
                                                                    list broker. How current is the list?
                                                                    Does it have all the information you
                                                                    need to create your direct mail cam-
                                                                    paign? Does it reach the audience you
                                                                                                                            have to create this direct mail campaign
                                                                                                                            once to create an ongoing source of leads
                                                                                                                            for your Real Estate Investing business.

                                                                                                                            If you own any kind of business and you
       I get a lot from Real Estate Investors!                      are targeting?                                          need certain types of leads, think about
       The true secret to success for a Real Es-                                                                            unique resources that can provide you with
       tate Investor is finding sellers who really               2. Do a test mailing of 100 pieces to test                 the leads you need and create a direct mail
       need to sell. I use different direct mail                    any new list. How many responses did                    campaign targeting these resources. This
       campaigns to locate different types of                       you get? How many letters came back                     can be really profitable. For example; if you
       motivated sellers: out of state owners,                      with a bad address?                                     own an alarm company or a lawn mainte-
       properties quit-claimed from one person                                                                              nance service it would behoove you to cre-
       to another, expired listings, burned out                  3. Don’t waste your marketing dollars                      ate a direct mail campaign targeting own-
       landlords, vacant properties, military                       marketing to a bad list that won’t get                  ers of properties in your area who live out
       transfers, and pre-foreclosures, just to                     you the result you want.                                of state. These are potential customers who
       name a few.                                                                                                          need your services.
                                                                 4. Create continuity with your direct
       The best part is that you can custom-                        mail campaigns. You can mail a lot                      The main reason that direct mail works so
       ize your direct mail piece and your list to                  of letters or a few letters but you need                well is that you are reaching highly target-
       reach exactly the kinds of motivated sell-                   to have a flow of mail going out at all                 ed leads. You become the potential seller’s
       ers you want to deal with in order to cre-                   times in order to create a funnel of in-                first option when they need to sell. Even
       ate the kinds of deals you want for your                     coming leads.                                           if you are on a limited budget, direct mail
       real estate investing business. This is best                                                                         is an excellent source of leads for you since
       done by locating mailing lists and refining               5. Never mail more pieces than you are                     you can buy more houses from fewer leads,
       them to meet your individual criteria, then                  comfortable getting responses to. If                    thus maximizing your marketing dollars.
       mailing to these potential sellers again and                 you do a huge mailing and you get                       As your business grows, you can increase
       again, thus creating a multitude of profit-                  tons of responses you can’t get to, you                 the number of mailings you do. You can
       able deals.                                                  are wasting marketing dollars. Put                      also target specific neighborhoods or domi-
                                                                    systems in place to help you respond                    nate certain parts of town. In doing so, you
       Investors often neglect to market to sellers                 to the mailings and grow your busi-                     become a “property value expert” in those
       using direct mail because they think the list                ness gradually.                                         areas, which makes the offer-making pro-
       is too difficult to get, or they only send the                                                                       cess that much easier for you.
       mailings once and quit. They don’t take                   Another way to find motivated sellers is to
       the time to create the machine that will                  cultivate relationships with individuals who                You end up creating an ongoing relation-
       bring them deal after deal.                               can help you find deals. One of the ways I                 ship with your target market, which makes
                                                                 do this is to create a direct mail campaign                it easy for you to follow up with formerly
       These are some of the easiest lists for you               targeting attorneys who handle family law,                 inflexible or unmotivated sellers. Since
       to get and it will be very profitable for                 estate planning and probate law, divorce                   these mailings are so targeted and so re-
       you to do so. You can contact a list bro-                 and marital law, and corporation and busi-                 sidual, there is virtually no competition for
       ker or your local property assessor’s office              ness law and I let them know we are in the                 these properties. It puts your lead gener-
       and ask them for these lists, or you can                  business of buying houses.                                 ating system on “auto-pilot,” leaving you
       create the lists yourself. It’s fairly easy to                                                                       more time to make offers, do more deals,
       do. You can go to the courthouse and re-                   Once you develop relationships with some                  and make more money.
       search divorce cases, death notices, liens                of these attorneys, they will call you when
       and judgments, tax liens, marriage licens-                they have a client who needs to sell a prop-               Most importantly, be consistent in all your
       es, bankruptcies or Lis Pendens, which is                 erty quickly no matter what condition it’s                 efforts. The successful Real Estate Investor
       the first step toward foreclosure. Let me                 in. This is just another way to build ongo-                has a network of people and strategies at
       share a few pointers here.                                ing lead sources using direct mail. You only               their fingertips at all times. If you don’t

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.           19
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       develop continuity to your marketing cam-                 Be sure and visit my website at www.mar-
       paigns, you’ll see your results begin to drop    for all the informa-                    Kathy Kennebrook
       off immediately. This is true no matter                   tion you need on developing highly effec-                   941-792-5390
       what business you are using direct mail to                tive direct mail campaigns and finding all        
       target to.                                                the list brokers you need to increase the                  
                                                                 number of leads coming into your real es-
       When you implement multiple techniques                    tate business. I have done all the work for
       and several different direct mail campaigns,              you and can provide you with all the tools                             Kathy Kennebrook is a speaker,
                                                                                                                                        author and has been actively
       you will have more opportunities than                     you need to be successful using direct mail                            investing in real estate since 1999,
       you’ll be able to handle and the possibili-               in your business.                                                      Kathy currently resides in Bradenton,
       ties become almost endless. Using direct                                                                                         FL and is known as the Marketing
       mail to develop a “cookie cutter” system to               Comment on this article online at                           Magic Lady because she is the country’s
                                                                                                                             leading real estate marketing expert on finding
       accomplish this is one of the most afford-                                   motivated sellers using direct mail.
       able, reliable, and effective ways I know to
       build your lead base quickly and have all
       the business you will ever need.

          Perfect Marriage, Part 5 cont. from p17

       on. Otherwise, your per-click cost will be                Another option you have to use this is to                  your real estate business and crush the
       really high.                                              simply hire someone to handle your adver-                  competition.
                                                                 tising campaign FOR you. Someone who
       Here’s another important tip: Are you                     knows how it works and can keep your                       So stay tuned.
       buying houses all over the world? Prob-                   costs low. If you don’t have much time,
       ably not, so make sure you specify EX-                    but still want/need to get that fast, target-              Until Next Time,
       ACTLY where you want your ad to show                      ed traffic, this would absolutely be the best
       up when you’re setting up your campaign.                  way to get it going. You’d find someone                    Tony Pearl
       Using the example of Marietta, GA, you’d                  & pay them either a flat fee or a percent-
       use the built-in tool to select the specific              age of your monthly ad budget to set up,                   Comment on this article online at
       areas or a radius around an area that you’d               manage, tweak, improve, optimize, and            
       like your ad to appear.                                   run your ads for you. This person would
                                                                 actually make you money!
       Google is smart – they know where you
       are! (yikes!) But they know where your vis-               And there you have it! You now know
       itor is, too. So use that to your advantage.              how to set up a website, what to put on it
                                                                 in order to get people to take action, and                  Tony Pearl
       Using that tool, you can have your ad only                how to get the traffic to your site! Con-
       appear to your targeted market – people                   gratulations – how does it feel? Are you                    202-556-0670
       looking to sell their house in or around                  ready to take on the world yet?                   
       Marietta, GA (in this example). If they                                                                             
       lived in Saskatchewan, they wouldn’t see                  To be completely honest, I could write                   
       your ad, and therefore, your costs will be                dozens of these highly-informative & con-                
       lower (a good thing).                                     tent-rich articles, and you could read them
                                                                 all but still not get the true understanding              
       Here’s the sad reality of using Google Ad-                of how all this works… UNLESS you ac-                                   Tony Pearl  is an entrepreneur,
       words: It’s tricky. It’s not easy to figure               tually take the time and DO what’s taught                               copywriter, proud father, mentor,
                                                                                                                                         marketing consultant and
       out. It will drive you crazy and possibly                 here! Go ahead & try it out for yourself to                             talented teacher who resides
       make you lose hair or sleep… or money!                    see what you can learn by DOING. That’s                                 in the Washington, DC area. He
                                                                 my advice.                                                  has traveled to over 26 countries, speaks 4
       But if you learn and use it well, it will be                                                                          languages, and continues to travel extensively.
                                                                                                                             He has been a professional Ballroom and Latin
       one of the BEST things you can do to get                  This concludes our “Real Estate + The In-                   dance instructor, competitor, and exhibitor for
       a huge return on your investment. If you                  ternet = The Perfect Marriage” Module.                      over 19 years. As a Real Estate Investor, Tony
       should need more help (very likely), you                                                                              has bought and sold over Ten Million dollars
       can always turn to YouTube tutorials or                   But don’t worry! In the next article, I’ll                  worth of real estate, and has been educated by
                                                                                                                             and associates with the best.
       Google searches. This will take time, but                 continue to share some great tips & ideas
       it’s well worth it.                                       on how to use the internet to help with

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.               20
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       creative Financing is king

       The Thinking Process’s of a Successful Investor
       and a Motivated Seller
       By Larry Harbolt

       Thinking Like A Successful                                you become financially free by replac-                     Thinking Like a Seller
       Investor                                                  ing job income. By being financially free,
                                                                 you may want to pursue other interest or                   As I’ve said all along, there are as many

       A         n investor of real estate under-
                 stands that general knowledge is
                 not what it takes to create wealth.
       If general knowledge was what it took to
       create wealth, college professors would be
                                                                 spend more quality time with your fam-
                                                                 ily. The bottom line of being an investor
                                                                 is to create money and income to benefit
                                                                 your family and give you more quality
                                                                 time in your life.
                                                                                                                            ways to buy a property, as there is prop-
                                                                                                                            erty to buy. The reason for this is the fact
                                                                                                                            that every seller has different issues in
                                                                                                                            their life they need to address. It is your
                                                                                                                            job to figure out what the seller is trying
       the wealthiest people in this country and                                                                            to accomplish, then go on to solve the
       we all know that is not the case. Success-                The following is what I think is how any                   seller’s problem whatever it may be.
       ful real estate investors know that it takes              investor must think. I want you to adopt
       specific knowledge to create wealth. That                 this philosophy that has taken me years                    There is a myriad of reasons why a seller
       is why real estate investors buy hard assets,             to understand, and that philosophy is:                     wants to sell their house. Maybe the size
       (such as the seller’s house) at a price or with                                                                      of their family has grown and they have
       terms conducive to making a profit. If an                                                                            simply outgrown the house they have.
                                                                  As an investor, when you are trying to
       investor can’t make a profit, they usually                  buy someone’s house always remem-
                                                                                                                            Maybe the sellers have reached retirement
       have no reason to buy a property unless                     ber that the seller is always trying to                  age and no longer need such a large house
       they plan to live in the house. An investor                buy your money (or your availability to                   to take care of. The sellers may have had
       who is a true capitalist knows they must                    money by means of a loan) with their                     a job transfer and need to sell their house
       always offer a seller something the seller                  house. Never think of the process as                     quickly. The sellers may no longer be able
       likes and values more than what they are                   you are trying to buy their house with                    to take care of the property or, afford the
       giving up or a deal will never happen.                                  your money.                                  monthly payments any longer. The sell-
                                                                                                                            ers may simply want to rid themselves of
       Most sellers are looking for a large sum                  Why do I say this, it’s very simple. The                   the large monthly payment trying to save
       of cash, a monthly income stream, debt                    seller can’t buy groceries with their house;               their credit score. The house may have
       relief or any of a myriad of ways to receive              they need your money to buy groceries.                     back property taxes owed the sellers can’t
       that thing the seller likes more than what                Without your money, they can’t take                        afford and their lender is threatening
       they are giving up.                                       that once in a lifetime vacation they have                 foreclosure if they don’t pay those taxes
                                                                 always dreamed of, or pay off those high                   immediately. You will never know what
       Now that we have established this fact,                   interest rate credit cards with their house,               motivates the sellers until you ask.
       as an investor it is your job to figure out               they need your money to do what they
       what you can offer the seller that will be                need to do or they wouldn’t be selling.                    Some sellers want only enough money
       liked enough that the seller is willing to                By understanding this idea you now have                    from the sale of their house to accomplish
       exchange their house for whatever you of-                 more control over your deals because you                   what they need to do. Some sellers want
       fered them. If both parties aren’t happy                  may not want to use the precious com-                      just enough money from the sale of their
       with the deal, it will never happen.                      modity everyone needs most to buy any                      house to pay for the reason they are sell-
                                                                 one house. You may want to divide the                      ing the house. Some sellers want an in-
       As an investor, your goal may be to ac-                   money up and buy several properties in-                    come stream while some sellers are sim-
       quire property for several reasons. You                   stead of only buying one. Yes, you are in                  ply out of their minds wanting more for
       may want to make some fast cash by fix-                   control, so as an investor I strongly sug-                 their property than it is worth. However,
       ing up the property and immediately sell                  gest, only offer what your formulas say                    no matter what the reason why the seller
       the property for as much money as you                     you can pay and never pay more unless                      wants to sell their property it is your re-
       can get. You may want a monthly cash                      it benefits you. Never pay more than the                   sponsibility to find the reason why?
       flow that a good rental property can pro-                 deal can afford, and if you are trying to
       vide this can give you some appreciation                  buy a rental property, you can never pay                   I have personally found some sellers only
       and an increased value over time, better                  more for that property than a tenant can                   want debt relief while some sellers want
       tax treatment and mortgage pay-down                       afford to pay you each month. Make sure                    as much money as they can get because
       that increases your equity position. You                  in the long run, your family gets the most                 they believe that the money they receive
       may want numerous rental properties                       benefit from every deal or you don’t have                  from the sale of their house will be the
       that provide monthly cash flow to help                    a good reason to do the deal.                              only money they will have to live the rest
                                                                                                                                                 continued on p25
© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.          21
                                                                                                                    Atlanta Real Estate Investors Alliance • NOV 2012

                                       Tenants Are Your
                                       Real Capital Asset
                                       By Bill Cook

       F      or almost two decades, I’ve been
              teaching folks that it’s better to
              be wealthy than rich. And to be
       wealthy, you must own capital assets that
       provide you with mailbox money. Mailbox
                                                                 answered, “The tenant.” David smiled,
                                                                 gave me a knowing wink and then went
                                                                 back to his coffee.

                                                                 Landlords, have you ever thought of your
       money is money you make while you sleep.                  tenants as capital assets? Here’s another im-
                                                                 portant question: If you suddenly begin to
       In my opinion, the best capital asset for                 treat your tenants like they are your pri-
       the average American to own is rental                     mary capital asset, would it have a positive
       property. After all, what other investment                or negative effect on your landlording busi-
       vehicle can be purchased for 40-cents-on-                 ness? Would you have more or less vacan-
       the-dollar, provide incredible tax breaks, be             cies? Would you be more or less choosey                             Solutions that help
       financed with a long-term note, generate                  about which capital assets (tenants) you
       monthly mailbox money, and as a bonus,                    work with?                                                           you Make More.
       be paid for by someone else (your tenants)?
                                                                 David’s incredible insight opens up a whole
                                                                                                                                         Work Less.
       Well folks, last week, after talking with                 new way for us to look at tenants and rental
       David Tilney, I learned that there was a                  property.                                                      Use your iPad, iPhone,
       fundamental flaw in my thinking!                                                                                         or other mobile device,
                                                                 Here’s another thing David taught me:                          anywhere, to…
       David Tilney has owned and managed                        When choosing a tenant, don’t think of a
       rental property since 1978. He’s one of                   tenant as a tenant. Instead, think of him as                   H Find comps and
       the best, most knowledgeable and creative                 an employee. After all, if you have a busi-                      rental rates
       landlords in the country. David has been                  ness, you wouldn’t just let any so-and-so go
       one of my primary real estate investing                   to work for you, would you? Wouldn’t you
                                                                                                                                H Sign and send contracts
       teachers since 2004.                                      be focused on hiring the very best person                      H Plan your entire rehab
                                                                 you can? Wouldn’t things like honor, in-                       H and so much more!
       Over coffee, I said that rental property was              tegrity, attitude and dependability be way
       a great capital asset. David smiled and                   up there on the list of qualities you want in
       then asked, “You sure about that, Bill?”                  an employee?                                                     Check it out NOW!
       Yes, I was sure about that. David followed
       up with: “What if you have a great rental                 Investors, these are just two of the money-                    5 Day Trial for Only $1
       property, but no tenant? Is it still a great              making lessons I’ve learned from David,
       capital asset?”                                           and there are hundreds more! David will be
                                                                 teaching his two-day landlording course in                           Make More. Work Less.
       Wise men like David are wise not just be-                 Atlanta in November and be speaking at
                                                                                                                                                    GO TO:
       cause of what they say, but also because                  Atlanta REIA on November 5th.                            
       of the questions they ask. In this case, I
       wanted to say, “Yes, it’s still a great capital           Comment on this article online at
       asset,” but I knew better. If a rental prop-    
       erty is vacant, then it’s nothing more than
       a bottomless money pit. It’s no more of a                   Bill & Kim Cook
       capital asset than is a brand new car.                      Bill & Kim Cook are a husband and wife real estate
                                                                   investing team. They live in Adairsville, Georgia
       David’s next question really got me. “Since                 and have been investing in real estate since
                                                                   1995. They specialize in buying single-family
       a vacant rental property is nothing more                    homes, mobile homes and mobile home parks.
       than a money pit, what is the real capital                  They also run North Georgia REIA and teach folks
       asset?” I thought for a minute then slowly                  how to successfully invest in real estate.

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                 22
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

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                               connected to Atlanta REIA from
                                   your mobile device?

                  Join our Mobile Real                                                     Follow us online from your mobile phone at
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              will design your ad for FREE*. We’ll also provide you
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© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.     23
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

                                                                                                                                    (PSA) for the trust prescribes that the

                                       The Securitization                                                                           loan must be transferred to the trust
                                                                                                                                    within 90 days. Often the note gets to

                                                                                                                                    the trust late, or not at all as we’ve seen
                                                                                                                                    in several deals we are currently work-
                                                                     By Bob Massey                                                  ing. Payments are guaranteed under the
                                                                                                                                    PSA. Investors were guaranteed that
                                                                                                                                    the investments were of a given qualify
                                                                                                                                    level; often well above what was actu-
                                                                                                                                    ally the case. Investors thought they

         A        fraud has been perpetrated upon
                  the American people all in the
                  name of greed. Fraud is defined as
         deception in the execution of an agreement
         where some parties to the transaction are
                                                                        mortgage lender on the mortgage pa-
                                                                        perwork. In a securitized loan there is
                                                                        actually an investor who is behind the
                                                                        loan. The named lender is just a pre-
                                                                        tender lender because they never paid a
                                                                                                                                    were buying AAA level securities, when
                                                                                                                                    in fact they had a higher risk of default
                                                                                                                                    than they ever could have imagined.

                                                                                                                              Can there be any doubt that the pretender
         deceived as to the real nature of what is be-                  dime for that loan.                                   lenders have gotten far more than they de-
         ing agreed to. When some parties to an                                                                               serve and that the parties on the losing end
         agreement are not clear, or some parties en-               2. The mortgage documents that are                        have been the original investors and the
         ter into the contract deceptively, then the                   signed allow the pretender lender to get               homeowners?
         agreement is null and void. A securitized                     owners insurance to be paid in case of
         loan is just such a fraudulent agreement.                     a serious default. It is not the private               We are using this information to force the
                                                                       investor who paid for the loan who is                  banks to negotiate on our terms, instead of
         A securitized loan is one where private in-                   secured against loss; it is the pretender              begging them to accept out short sale offers.
         vestors, pension funds, insurance compa-                      lender. Once a borrower defaults (90                   We use detailed forensic and securitization
         nies and others have purchased the cash-                      days from the start of the delinquency)                audits to spell out exactly how the banks
         flows from a group of mortgages that have                     the pretender lender can collect not                   cheated, and use that info to pick up houses
         been gathered into a trust in the form of                     only what is still owed, but the entire                at some pretty incredible bargains. Not
         a security assigned a particular risk value.                  amount of the loan. The pretender lend-                only that, but we are able to help underwa-
         Each mortgage-backed cashflow grouping                        er was also able to get government bail-               ter homeowners get out of a financial hole.
         is called a “tranche” and there are generally                 out money on the basis of the mortgage
         several tranches within a mortgage-backed                     portfolio held under its control. At any               If you are interested in learning more about
         trust. The cashflows are often sold multiple                  point the pretended lender could trade                 this awesome new strategy, give my office
         times to multiple investors. Securitization                   or sell the debt without the consent of                a call at 706-485-0162!
         is a way that institutional lenders are able                  the actual owners of the debt. Often
         to leverage capital to support additional                     the pretender lender has been repaid                   Comment on this article online at
         lending. When the economy is expanding                        several times over by the time a prop-       
         securitization helps to grow the housing                      erty is sold through a foreclosure.
         industry. When the economy is shrinking
         the flaw in the system reveals itself as in-               3. The pretender lender faced with the                      Bob Massey
         vestors begin to lose cashflow as a result of                 burden of proof in a foreclosure process
         defaulted loans.                                              does not have both the original note and                 706-485-0162
                                                                       mortgage documentation to prove own-           
         There are many other flaws in the securiti-                   ership. Faced with this problem docu-                
         zation system, and they are of questionable                   mentation is almost inevitably forged.               
         legality in many ways. Here are a number                      The homeowner routinely fails to deny
                                                                                                                                           Bob Massey is a recovering
         of ways that securitization fails to maintain                 the authenticity of the original docu-                              corporate executive who is
         many of the basic requirements for a legal                    mentation and lenders have gotten away                              now living the dream running
         and binding contractual relationship be-                      with an astounding number of fraudu-                                his own real successful estate
         tween a borrower and a lender:                                lent foreclosures over the last 5 years.                            investing     business    and
                                                                                                                                teaching others how to do the same.  In
                                                                                                                                the process he has become the nation’s
         1. The homeowner at the time the loan                      4. The pretender lender also lied to the in-                leading educator on the foreclosure
            was concluded is given the impression                      vestors in the mortgage-backed trust.                    investing the foreclosure process.
            that the party owed the debt is the                        The Pooling and Servicing Agreement

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                 24
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

                                             Place Your Adver
                                               Here and Get Not
                      Mutiple Sizes Available.

                     Sign up now and get your ad created by our design
                     specialists for FREE!
                     This introductory special is available for a limited time only.
                     If you are ready to get started, see our
                     Advertising Rates in this issue.
                     Then call Christine Griffin at 678-701-7160
                     or email

           Thinking cont. from p21
       of their lives or to pay off debt or, take                1. When dealing with older people, do                      Comment on this article online at
       that dream vacation they have always                         they need cash flow to survive?               
       wanted to take. Some sellers believe that                 2. When dealing with sellers of all ages,
       the money from the sale of the largest                       do they need money to buy another
       asset they will ever own is all they will                    house?
       ever have to live a somewhat comfortable                  3. When dealing with sellers of all ages,
       lifestyle, when this is the case most sellers
       are harder to negotiate with them. Some
                                                                    do they have pressing debt?                               Larry Harbolt
       sellers think they deserve the maximum                    4. When you find a tired landlord, are                       727-420-4810
       their property is worth when it is in per-                   they tired of management?                       
       fect condition even though they failed to                 5. When dealing with older people or                     
       keep the property in good condition.                         investors, are they more interested in                
                                                                    interest than anything else?
       Based on this logic you will have a bet-                  6. When dealing with sellers of all ages,                               Larry Harbolt is the nation’s leading
       ter understanding of why sellers say the                     do they have a personal emergency?                                   creative Seller Financing expert as
       things they do. As I said before, this isn’t                                                                                      well as a popular national real estate
                                                                 7. When dealing with sellers of all ages,                               speaker and teacher whose time-
       rocket science it’s just a fact of life. When                usually young people, do they need                        tested strategies and nuts and bolts teaching
       you understand how sellers think, you                        cash for a car or other item?
                                                                                                                              style has helped thousands of aspiring real estate
                                                                                                                              entrepreneurs realize their financial dreams
       will be able to put together better and                                                                                with little or no money and without the need
       more profitable deals.                                    8. When dealing with sellers of all ages,                    for credit. Larry has been successful creatively
                                                                    do they need money to pay for a                           buying and selling real estate for over 30 years
                                                                                                                              and has written numerous popular articles and
       By finding out what the seller’s needs are,                  medical debt?                                             real estate courses. Larry also has been running a
                                                                                                                              meetup group in St Petersburg, FL for real estate
       it will give you a position of power when                 9. When dealing with sellers of all ages,                    investors for over 13 years.
       negotiating. Here are some seller issues to                  are the sellers having troubletaking
       think about.                                                 care of the property?

                                          Keep up to date with our latest videos by subscribing to our YouTube Channel

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                  25
                Atlanta REIA Membership Application
       Mail Application to Atlanta REIA, 2700 Braselton Hwy, Suite10-183, Dacula, GA 30019 or Fax to 770-216-1560

 Membership Plans - Choose a Membership Plan

  Silver Membership for Individual: $100/year                                       Gold Membership for Individual: $300/year
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 Terms of Sale, Disclaimer & Release
The undersigned Applicant(s), hereafter called the "Applicant" understands and acknowledges that membership in the Atlanta Real Estate Investor Alliance,
hereafter called "Atlanta REIA", absolutely does NOT entitle nor make Applicant a legal member of Atlanta REIA, LLC the company. Applicant acknowledges that
Atlanta REIA does not render legal, tax, economic or investment advice. All programs are provided with the understanding that Atlanta REIA is not engaged in
rendering legal, tax, or other professional services. If legal, tax or other expert assistance is required, the services of a competent professional should be sought.
Atlanta REIA does not investigate its members, nor vouch for, nor make representation as to the honesty, integrity, reliability, motives and/or resources of its
members, officers, directors, employees, agents, and or contractors. The Applicant, in consideration for his/her acceptance as a member of Atlanta REIA, hereby
releases, discharges and agrees to indemnify Atlanta REIA, its officers, directors, members, employees, agents, and/or contractors from any liabilities now
accrued, or which may hereafter accrue, from their actions, inactions, or communications made by Atlanta REIA and/or officers, directors, members, employees,
agents, and/or contractors in or through their respective capacities with Atlanta REIA. Applicant agrees to comply with the terms and conditions described herein,
the Code of Ethics and any other terms described on our website at as well as any other Atlanta REIA rules and regulations. Applicant agrees
and acknowledges that Atlanta REIA may enforce these codes, terms, rules and regulations at its sole and absolute discretion and may terminate this membership
at any time for any reason whatsoever. Applicant grants to Atlanta REIA, its representatives and employees the right to take photographs, video or audio of
Applicant and Applicant's property. Applicant authorizes Atlanta REIA, its assigns and transferees to copyright, use and publish the same in print and/or
electronically. Applicant agrees that Atlanta REIA may use such photographs, video and audio of Applicant with or without Applicant's name and for any lawful
purpose, including, but not limited to, publicity, illustration, advertising and web content. Applicant grants permission to Atlanta REIA to contact Applicant regarding
membership and related business by phone, fax, email, text message, chat programs, social networking, automated voice broadcast dialers or any other means
necessary. By completing this application, Applicant agrees to give Atlanta REIA permission to bill the credit card above for the membership plan selected above.
Applicant acknowledges and agrees that the term of membership is one (1) year and that billing for membership will be automatically renewed for one (1) year
upon expiration at the then current membership rate and that the appropriate charges be applied to Applicant's credit card on file. Should Applicant decide to
cancel membership, a written notice of cancellation must be emailed, faxed or sent via postal email to Atlanta REIA at the address, email or fax below thirty (30)
days prior to the next billing or renewal period. Atlanta REIA must acknowledge receipt of this written cancellation notice for it to be valid. Membership dues are
NON-REFUNDABLE for any reason whatsoever. Applicant promises NOT to initiate any refunds or credit card charge backs for these membership dues and
related charges at any time. Applicant agrees that Atlanta REIA may change the terms of this Agreement or its membership dues at any time by posting such
changes to our website at By continuing membership, Applicant agrees to be bound by such changes. Applicant will send all written notifications
to: Atlanta REIA, 2700 Braselton Hwy, Suite10-183, Dacula, GA 30019. Fax: 770-216-1560 Email:

With my signature, I accept the "Terms of Sale, Disclaimer & Release" and I authorize Atlanta REIA, LLC to charge my credit card for the membership
plan above as well as total recurring amount shown. I further acknowledge that these membership dues are non-refundable.

Applicant #1:                                                              (sign)      Applicant #2:                                                             (sign)

                                                                          (print)                                                                                (print)

Date:                                                                                  Date:

 Atlanta REIA Use Only: Member #: ____________ Exp Date: ____________ ID Card:  Printed  Sent ___/___/___

       Mail Application to Atlanta REIA, 2700 Braselton Hwy, Suite10-183, Dacula, GA 30019 or Fax to 770-216-1560
                                                                              rev 1/28/2011
                                                                                                                   Atlanta Real Estate Investors Alliance • NOV 2012

       Atlanta REIA Meetings Calendar
   PLEASE NOTE: This schedule is subject to change. Visit for the most current schedule.

         November 5th, 2012                                         1st Sunday of Each Month                                 3rd Wednesday of Each Month
         Atlanta REIA Main Meeting                                  Cash Flow Players Group Meeting                          Atlanta REIA North Meeting
         5:30 PM – 9:00 PM                                          4:30 PM – Game Over                                      6:30 PM – 8:30 PM
         Crowne Plaza Ravinia Hotel                                 Secrets Factory                                          1960 Skylar Hill Dr, Suite D, Buford, GA
         4355 Ashford Dunwoody, Atlanta, GA                         2030 Powers Ferry Rd SE, #440, Atlanta, GA               Leader: Dustin Griffin & Gordon Catts
         Leader: Dustin Griffin                                     Leader: Alan McDonald                                                
                                                                                                                             3rd Wednesday of Each Month
         1st Monday of Each Month                                   2nd Wednesday of Each Month                              Late Nite Networking Buford
         Late Nite Networking Dunwoody                              Spanish Investors Networking Group (SING)                9:00 PM – Late Nite
         9:30 PM – Late Nite                                        6:30 PM – 8:30 PM                                        Tilted Kilt
         Tilted Kilt, 1155-B Mount Vernon Hwy, Atlanta, GA          Taco Depot                                               3480 Financial Center Pkwy, #M1080, Buford, GA
         Leader: Lee Budden                                         4788 Sugarloaf Pkwy, #107, Lawrenceville, GA             Leader: Dustin Griffin & Gordon Catts                                Leader: Michael Vazquez                        
         1st Monday (Once Per Quarter)                                                                                       4th Monday of Each Month
         Mobile Real Estate Rockstars Group                         2nd Wednesday of Each Month                              Atlanta REIA West Meeting
         3:00 PM – 5:30 PM                                          I Love Marketing Group                                   6:30 PM – 9:00 PM
         Total Wine & More                                          7:00 PM – 9:00 PM                                        Cherokee Cattle Company
         124 Perimeter Center W, Atlanta, GA                        Social Vinings, 3621 Vinings Slope SE, Atlanta, GA       2710 Canton Rd, Marietta, GA
         Leader: Don DeRosa                                         Leader: Rock Shukoor                                     Leader: Leslie Mathis                                      

         1st Monday (Once Per Quarter)                              2nd Thursday of Each Month                               4th Monday of Each Month
         Short Sale & Foreclosure Group                             Atlanta REIA South Meeting                               Late Nite Networking Marietta
         3:00 PM – 5:30 PM                                          6:30 PM – 8:30 PM                                        9:00 PM – Close
         Total Wine & More                                          Giovanna’s Italian Kitchen                               Cherokee Cattle Company
         124 Perimeter Center W, Atlanta, GA                        1375 Virginia Ave, East Point, GA                        2710 Canton Rd, Marietta, GA
         Leader: Bob Massey                                         Leader: Reggie Jackson & Gordon Catts                    Leader: Leslie Mathis                                          

         1st Monday (Once Per Quarter)                              2nd Thursday of Each Month                               DATE TO BE ANNOUNCED
         Active Investors Group                                     North Georgia REIA                                       Savannah REIA
         3:00 PM – 5:30 PM                                          7:00pm - 9:00pm                                          6:00 PM – 9:00 PM
         Total Wine & More                                          Hilton Garden Inn Cartersville, 24 Liberty Drive,        Location To Be Announced
         124 Perimeter Center W, Atlanta, GA                        Cartersville, GA                                         Leader: Aislee Jackson
         Leader: Gordon Catts                                       Leaders: Bill & Kim Cook                       
         1st Tuesday of Each Month                                                                                           4th Tuesday of Each Month
         Mountain REIA                                              2nd Thursday (Once Per Quarter)                          Note Buyer Group Meeting
         6:30 PM – 9:00 PM                                          Small Business Group (SBG)                               6:30 PM – 8:30 PM
         Golden Corral                                              3:30 PM – 5:30 PM                                        Olive Garden
         2025 Market Place Blvd, Cumming, GA                        5 Seasons Brewing                                        2467 Cobb Parkway SE Smyrna, GA
         Leader: Gordon Catts                                       5600 Roswell Rd, Sandy Springs, GA                       Leader: Tom Boyer                                    Leader: Karen Bershad                          
         1st Wednesday of Each Month                                                                                         4th Wednesday of Each Month
         Creative Deal Structuring Group (CDS)                      3rd Monday of Each Month                                 Beginning Investors Group Meeting (BIG)
         7:00 PM – 9:00 PM                                          Movers & Shakers Lunch Meeting                           6:30 PM – 9:00 PM
         Whitehall Tavern                                           11:00 AM – 1:30 PM                                       Chef Rob’s Caribbean Cafe
         2391 Peachtree Rd NE, Atlanta, GA                          5 Seasons Brewing                                        5920 Roswell Rd NE, #A117
         Leader: Russ Hiner                                         3655 Old Milton Parkway, Alpharetta, GA                  Sandy Springs, GA                                 Leader: Gordon Catts                                     Leader: Alan McDonald
         Every Thursday
         (Except Major Holidays)                                    3rd Tuesday of Each Month                                4th Thursday of Each Month
         Have & Wants Meeting                                       Gwinnett County Group (The Fish Club)                    Cash Cows Commercial Group
         1:30 PM - 3:30 PM                                          7:00 PM – 9:00 PM                                        11:30 AM – 1:00 PM
         5 Seasons Brewing                                          Red Lobster                                              5 Seasons Brewing,
         5600 Roswell Rd, Sandy Springs, GA                         2055 Pleasant Hill Rd, Duluth, GA                        5600 Roswell Rd, Sandy Springs, GA
         Leader: Joe Thompson                                       Leader: Aaron McGinnis                                      

© 2012 Atlanta REIA, LLC. All Rights Reserved. Quotation and reprint are not allowed without written permission of the publisher.                27
    PLEASE NOTE: This schedule is subject to change. Visit for the most current schedule.

                                                    NoVEMBER 2012
     SUNDAY                 MONDAY                  TUESDAY             WEDNESDAY                 THURSDAY                  FRIDAY            SATURDAY
SNEAK PEAK FOR DECEMBER & JANUARY                                                             1                       2                   3

DEC 3 Atlanta REIA David Lindahl on Commercial                                                               NOVEMBER 1-4
      Real Estate Investing                                                                     SELLER FINANCING BOOT CAMP
                                                                                                    WITH LARRY HARBOLT
JAN 7 Atlanta REIA with Ron LeGrand on How to                                                          IN ORLANDO, FL
      Be a Quick Turn Real Estate Millionaire

4                      5 Atlanta REIA     6                            7                      8                       9                   10
                         MAIN MEETING Mountain REIA                    Creative Deal          Haves & Wants Meeting                        Hassle Free Property
                        with David Tilney 6:30pm – 9:00pm              Structuring Group      1:30pm - 3:30pm                              Management
                       5:30pm – 9:00pm                                 7:00pm – 9:00pm                                                     Workshop with
                                                                                              Atlanta REIA
                       Late Nite Networking                                                   South Meeting                                David Tilney
                       Dunwoody                                                                                                            8:30am - 5pm
                       9:30pm – Late Nite           Election                                  6:30pm – 8:30pm
                                                                                              North Georgia REIA
                                Short Sale &
                                                      Day                                     7:00pm - 9:00pm
11                     12                      13                      14                     15                      16                  17
Hassle Free Property   Master Leasing                                  Spanish Investors      Haves & Wants Meeting
Management             Workshop with                                   Networking Group       1:30pm - 3:30pm
Workshop with David    David Tilney                                    (SING)
Tilney                 9:00am - 4:00pm                                 6:30pm – 8:30pm
8:00am – 4:00 pm                                                       I Love Marketing Group
                                                                       7:00pm – 9:00pm
                                                                                                                           The Real Estate Game Changer

                                                                                                                3 DAYS          Event in Atlanta, GA

18                     19                      20                      21                     22                      23                  24
                       Movers & Shakers        Gwinnett County         Atlanta REIA
                       11:00am - 1:30pm        Group (The Fish Club)   North Meeting
                                               7:00pm – 9:00pm         Cancelled for Nov
                                                                       Late Nite
                                                                       Networking Buford
                                                                       Cancelled for Nov

25                     26                      27                      28                     29                      30
                       Atlanta REIA West       Note Buyer Group                               Haves & Wants Meeting
                       6:30pm - 9:00pm         Meeting                                        1:30pm - 3:30pm
                                               6:30pm – 8:30pm
                       Late Nite
                       Networking West
                       9:00pm - Close

                                               NEWSLETTER dESigN PRovidEd by

Description: This is the November 2012 Edition of The Profit Newsletter for the Atlanta Real Estate Investors Alliance (Atlanta REIA).