B! as Media / Publisher Global content strategy Eurostile 32pt
Eurostile 20pt
CONTENT MIX
Personalization Infotainment
LICENSED
SELF PRODUCED USER GENERATED
Interaction*
10%
30% NA 40%
10%
20% 5% 35%
NA
0% 25% 25%
20%
50% 30% 100%
B! Global Content Lifecycle
1
CONTENT ROADMAP
2
LICENSING
6
PRODUCT MGMT
3
PRODUCTION/ FORMATTING
5
REPORTING
4
CONTENT MGMT
Balanced, Centralized Core Functions
Seek cost efficiency through a centralization of key core functions: Content Planning, Licensing, Production etc, Leverage central expertise (content, licensing, production) and operational infrastructure to provide best of breed offering and efficient deployment Enable local teams to focus on key value-added aspects of local operations Leverage B!’s international scale to obtain best commercial terms and partnerships Minimize duplication of efforts across various parts of B! Group, while being sensitive to speed to market and unique local situations Internal creative resources can produce high quality, cost effective graphics & tones – strong editorial teams in various local teams
Content partners and catalogue
We have established more than 600 content and software agreements with record labels, movie studios, entertainment brands, application and platform vendors and game developers, to provide a full catalogue of mobile products and services for over 2 million consumers worldwide
Disney
Warner Bros
Sony Pictures
Pingu
Pink Panther
TMNT
Garfield
Editorial services
• Editorial catalogue includes English, Italian, Spanish, French • Over 30 different categories covering News, Entertainment, Love/Romance, Sports, Weather, Sexy • Top categories include Meteo, Horoscopes, News.
• Editorial Content Partners including leading news agencies (Agence Press France) and top brands (Pink Panther, Garfield, ...)
Videos
• Over 2000 clips with access to 1000’s more • Average monthly refresh of over 200 new clips • Formats for 2.5 & 3G phones: download, streaming, loop TV & MMS video
Top Goals
Pink Panther
Extreme Sports
Sexy Cam
Best of the Web
Stupid Vidoes
Graphics
All generations of graphics products from black & white Logos and Picture Messages to Wallpapers, Animations & Themes. Over 11,000 still graphics for wallpapers & MMS 2,000 animations (screensavers) 300 themes Over 100 unique content categories: comics, cartoons, cinema blockbusters, full coverage of all seasonal events and holidays, following the latest design trends.
Licenses with more than 50 high quality content partners including:
Java Games
• Over 300 games with monthly refresh of 15 new titles • Key categories: action, adventure, puzzle, sport, racing, sexy • Over 20 top content providers from Europe, US, Asia & LatAm
• Primary focus on java games with access to Symbian & Flash Lite
Kitmaker Microforu m Selatra SonyPictures Infusio Disney
Audio Content
TYPE CATALOGUE SIZE
Truetones Sound effects Polyphonic Name tones Voice tones Truetone Soundalikes Ringback tones Music Tracks
8000 titles 750 titles 11000 titles 1000 titles 750 titles 1000 titles 5000 titles 200.000 titles
TOP PROVIDERS • Buongiorno • Universal • EMI • Sony-BMG • Warner • Disney • NEWS • Vale Music • Beggars Banquet • Ministry of Sound
MULTIMEDIA FORMATS
• A full portfolio of proprietary and interactive formats for different digital platforms (IVVR, UMTS, GPRS, DVB-H)
• Soccer Addicts: our first international hit - the 1st interactive talk-show on football - launched in UK with O2 in December ‘05 and then in Italy and Turkey, awarded for the Best Mobile Format at Mipcom 2006
• After 12 months, formats launched in 6 major markets (UK, US, Italy, France, Turkey, Spain)
MULTIMEDIA FORMATS
INITIATIVE CONCEPT
Soccer Addicts for the Turkish market on wap, web and TV
OPERATOR
UGC galleries (videos and pictures) published on wap related to funny topics (click here for a sample)
UGC galleries (videos and pictures) published on wap related to ski and snowboard (click here for a sample)
MULTIMEDIA FORMATS
INITIATIVE CONCEPT
Multimedia Shop for ugc ringtones with automatic moderation and publishing
http://pmsdevit.be3a.com/it/pmsdata.bsp?target=mytones/home/index.bsp
OPERATOR
INITIATIVE
CONCEPT
Community contest where music talents compete with their version of famous songs
OPERATOR
http://pmsdevit.be3a.com/it/pmsdata.html?target=mus icstarweb/index/index.html
INITIATIVE
CONCEPT
Made for mobile music channel, mixing traditional contents repurposed for mobile with participation TV formats and UGC
OPERATOR
demo
Fast Trax
Award-winning short-form video show (MIPCOM 2005 Winner Audience Best Show), rounding up the week’s hottest dance music
• High production values, hot interviews & tomorrow’s biggest tracks
• User Generated Content - Pete chooses best viewers tracks each week in Bedroom Bedlam • Channels to market: iTunes, You Tube, Joost, fasttrax.tv The show achieves: • 80K streams/ month on mobile • 150K streams/ month online • Bedroom bedlam label launched April 2008
BING: From IM to Mobile Social Networking
BING
Innovative mobile instant messaging application Free download & usage Poised to capture social networking opportunity
BING 1.0
•500,000 registered users •12 million messages sent per week •New Features: •Sending photos/Emoticards •Finding online friends •Indonesia fastest growing
BING 2.0 Made For Mobile Social Networking
timeline
•Launched in June 2007 in 2 countries •150,000 downloads in 2 weeks •2 million messages sent per week
BING BETA