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Making Events Flow, Planning People Flow During The Olympic And Paralympic Games, 2012

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					Making Events Flow, Planning People Flow During The Olympic And
Paralympic Games, 2012

Movement Strategies’ groundbreaking work in planning people flow during
the Olympic and Paralympic games this summer has helped raise the bar of
spectator experience.

London, UK, October 31, 2012 -- Simon Ancliffe is the founder and chief
executive of Movement Strategies, an international consultancy with
offices in London and Oslo that advises on people flow and crowd dynamics
for transport hubs, sports stadia and major events around the world.

“When we say ‘crowd dynamics’ people immediately think of the safety
need, but one of the points I’d like to make is that if you can ensure
safety, then after that you can focus on optimising the visitor
experience and the efficiency for the operator,” says Ancliffe.

A scientist by background, Ancliffe goes on to explain that by utilising
new technologies, years of experience and a rigorous approach to data,
the company has been able to push the application of a field that has
traditionally relied on computer-generated crowd simulations to answer
narrow questions of design.

“They’re so powerful that sometimes they’re taken as the truth,” says
Ancliffe. “What we’re very good at is keeping people aware of the
interpretation of the results to give people good design and operations
advice in a way people can understand.”

Selected by the Olympic Delivery Authority(ODA) as its lead crowd
consultant for the 2012 Olympic and Paralympic Games, Movement
Strategies’ forward-thinking, spectator-centric approach to crowd
management at the Olympic Park, London’s major stations and Games venues
was well received by fans and organisers alike.

“Rather than being seen as a technical consultant our clients allowed us
to get involved in more strategic decisions early on,” says Ancliffe. “We
were taken as a serious partner in the design and operation of the
Olympic Park.”

Ancliffe explains how, armed with a competition schedule   and venue sizes,
Movement Strategies’ Olympic work began in 2006 with the   production of a
spectator forecast for the Olympic Park. “That spectator   forecast was
fundamental to the size and shape of the master plan. So   as part of the
EDAW consortium we helped determine the number of venues   and which venues
should be where.

“For example,” Ancliffe continues, “basketball was moved because its
changeovers between sessions would overlap with those of the Olympic
Stadium causing crowd conflict. Crowd flow was also a key consideration
in determining the number and size of the bridges in the park and
resulted in significant cost savings.“

According to Ancliffe, it is examples like this that demonstrated to the
ODA and other stakeholders the importance of the spectator forecast and
crowd planning and how it could drive decision-making from an early
stage.” Now I think we’ve shown that it is a fundamental part of the
design of major events – although it’s been used before it’s never been
done at this depth or detail,” he reports.

As well as its significant involvement in the design of the Olympic park
and London’s various venue and transport hotspots, Ancliffe describes how
the company played a vital role in the operational aspect of the Games,
with Movement Strategies’ staff on the ground “supporting the ODA and
Locog, but also the transport operators and TFL (Transport for London)
who ran the city’s transport as their day job.”

“My team was instrumental in setting up and running a group called
’Transport Analytics’, he says “which provided analysis and real-time
decision support to Games organisers and transport operators – whether it
was incident response or changes to messaging to commuters and
spectators.”

“We also had people monitoring crowd movement across the city and in the
park using anonymised tracking of spectators’ mobile phones” he adds. “It
helped us understand how long people were spending at security, how long
people were spending in the park, population numbers and so on. That’s a
step forward and that way of managing crowds and transport will be
something that has changed as a result of the Games.”

Despite the company being more than occupied in applying crowd dynamics
to the design of Premier League soccer club Tottenham Hotspur’s new
stadium and the surrounding Northumberland Development Project, it
appears that with Glasgow 2014 and Rio 2016 looming on the horizon
Movement Strategies ‘game-changing work on London 2012 has only whet the
appetite of Ancliffe and his team to become further involved with major
events in the future.

“We have a broad range of crowd expertise – stadia, festivals, transport
– but major events bring this all together,” he says, “and it certainly
our plan to expand internationally and leverage that experience gained
from this and other events to raise the focus on spectator experience for
other major events.”
www.movementstrategies.com

Contact :
Simon Ancliffe
Movement Strategies
160 Fleet Street
London, EC4A 2DQ
+ 44 0 20 7884 915
info@movementstrategies.com
http://www.movementstrategies.com/

				
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Description: Movement Strategies’ groundbreaking work in planning people flow during the Olympic and Paralympic games this summer has helped raise the bar of spectator experience.