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Tips for Cutting Costs with Direct Mail Postcard Printing

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Tips for Cutting Costs with Direct Mail Postcard Printing Powered By Docstoc
					 Tips for Cutting Costs with
Direct Mail Postcard Printing
Direct mail postcards are still one of the
 most cost effective methods of
 connecting with customers in a local
 geographic area.
 g g p

With even a small list of client names and
 addresses, you can send tailored
 postcards and keep your brand in front of
 potential customers.
But even with the relatively low price
                             mailing,
 for postcard printing and mailing there
 are still some great ways to cut costs.
 The most important step in reducing the
                p          p           g
 cost is a little planning – choosing the
 right marketing message and target
 audience will mean your postcards get a
 greater response rate.
       that in i d here are some
With th t i mind, h
 practical tips for cutting costs on direct
      postcards.
 mail postcards
Avoid expensive designs
                                  designer,
Instead of hiring a professional designer
 create your own postcards. One option is
        pre designed
 to use pre-designed postcard templates
 that you can customize using your
 software program of choice, such as
          p g
 those found onStockLayouts.com.
Or some online printing companies
                        pre designed
 provide both blank or pre-designed
 templates, such as these free postcard
      g
 designs from PrintPlace.com. Hint: Just
 be sure to print with a professional rather
 than on your home or office printer. You
                                    f
 will get much better results and, if you
 choose the right online printer, much
                      buck.
 more bang for your buck
Use standard postcard shapes
Another point to consider is that the post
 office may charge you more for non-
             shapes,
 standard shapes such as a large format
 or rounded postcard. Often, there is a
 chance your odd-shaped p
           y           p   postcards can
 cause their sorting machines to jam,
 meaning they have to use manual labor
 to     t th      d B tt t ti k ith
 t sort the cards. Better to stick with
 standard shapes, such as 4×6″, and get
                cost.
 the reduced cost
Print and mail in bulk
When you print just a few postcards at a
 time, you are spending a much higher
          postcard
 cost per postcard. Order as many
 postcards as you need all at once; keep
 in mind that the more you print, the less
                         y   p
 your cost per piece is – as long as your
 printer uses the offset printing method
    d   t di it l i ti
 and not digital printing.
Printing in bulk via offset printing
 basically means that the printer only has
 to create one “master version” (or
 p      g plate in p
 printing p                        )   your
                   printer’s terms) of y
 order, no matter how many postcards
 you’ve requested.
Some companies will print and mail as
                     service.
 part of a combined service This can save
 you considerably just in shipping costs
 since you don’t need to have the
       y
 postcards shipped to you just to turn
 around and mail them out to individuals.
The time savings for you compared to
 the automated services provided by
 these printing firms can be significant as
 th       i ti  fi        b i ifi      t
 well.
Use both sides
               counter-intuitive,
It may seem counter intuitive but
 printing on both sides of the postcards
 gives you a lot more room for valuable
 content. A higher response rate results in
 a lower cost per sale. Use the front of the
              p
 card to get attention and the back of the
 postcards for details and a call to action.
 Beside,    i l    id d     t   d just looks
 B id a single-sided postcard j t l k
 cheap and you don’t want to give
                           impression.
 potential customers this impression
Postcards are an inexpensive way to
                customers
 connect with customers, but these cost
 saving tips can make direct mail
 postcards even more p
 p                                      you.
                          practical for y
 Just don’t forget to carefully select your
 target audience and carefully craft a
                  f     f
 message specifically for this group. This
 will result in a higher response rate and,
 therefore a better cost per mailer Read
 therefore,                      mailer.
 more about check printing services and
 get the best check printing service here:
http://www.berkone.com/

				
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Description: Direct mail postcards are still one of the most cost effective methods of connecting with customers in a local geographic area. With even a small list of client names and addresses, you can send tailored postcards and keep your brand in front of potential customers.