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					Action in practice – experiences from
Rostock and Baltic Sea Cycling project

         Thomas Möller, radplan nordost

   Pardubice Expert Seminar, 24th February 2012




                                                  1
                                       Cycling in East German Cities
   Potsdam

 Magdeburg

     Leipzig

    Dresden

    Rostock

       Jena                              2008
   Schwerin                              2003

       Erfurt

Halle (Saale)

    Zwickau

   Chemnitz

        Gera

                0   5    10       15        20   25         SrV 2008, TU Dresden
                        Radverkehr [%]



                                                                             2
              Cycling in Rostock 1987 - 2008



What happened here?




                                               3
                   Activities in Rostock 2003 - 2008

• Completion of TRAM system (from 22,3 km in 2000 to
  35,6 km 2008)
• Completion of main roads (inner and outer ring road
  system)
• nearly no separate investments into cycling
  infrastructure
• Baltic Sea Cycling Project 2004 – 2007




                                                        4
            Baltic Sea Cycling Project 2004 - 2007
• Funded by Interreg III B Programme
  for Baltic Sea Region
• Transnational partnership with
  22 partners in 6 countries
  (municipalities, NGOs)




                                                     5
Baltic Sea Cycling Project 2004 - 2007
            Pilot actions international I

            • Cycling to work
            • Cycling to school
            • System for bike supply
            • Combining cycling with public
              transport
            • Sign and information
            • Cycling together with
              passengers and goods

                                              6
Baltic Sea Cycling Project 2004 - 2007
            Pilot actions international II

            • Climate adaption
            • Tourist biking
            • Cycling between towns
            • Healthy cyclists
            • Inspiration book and web site
            • Interactive software




                                              7
             Baltic Sea Cycling Project 2004 - 2007
Activities in Rostock
• Cooperation of 3 partners in
  „Fahrradregion Rostock“:
           • Hanseatic City of Rostock
           • County of Bad Doberan
             (surrounding area)
           • ADFC Rostock (Cycling NGO)
• Pilot action: University cycling network - signposting
• BYPAD, Communication activities etc.


                                                           8
              University cycling network

Planning
of the
network




Elemination
of two
bottlenecks


                                           9
                         University cycling network

Signposting network




           Celebration                   Information


                                                   10
                                            Bicycle Policy
• Bicycle Policy Audit BYPAD involved:
  - Municipality (diff. departments)
  - Politicians from all parties
  - NGOs
• BYPAD working group discussed an
  „Action Plan for Cycling Promotion“
• City Council adopted the Action plan
• Permanent working group „Fahrradforum“ was installed
  (municipality, politicians, NGOs, PT company, police)
• ADFC „reminds“ municipality and politicians regularly

                                                          11
                                                           Communication activities

     • Bicycle Climate Test
      A. Fahrradklima

    1. Spaß oder Streß
   2. Engagement der
          Stadt
     3. Stellenwert als
       Verkehrsmittel
   4. Akzeptanz in
Bevölkerungsgruppen
          B. Sicherheit
   5. Sicherheitsgefühl
       als Radfahrer
6. Konfliktpotential mit
      Fußgängern
    7. Geschwindigkeit
         von Autos
    8. Vorgehen gegen
       Radwegparker
          9. Führung an
            Baustellen

            Note 1     Note 2   Note 3   Note 4   Note 5   Note 6




                                                                                  12
                         Communication activities
• Website
  www.fahrradregion-rostock.de
• Cinema spot (produced by
  students)




                                                13
                                          Communication activities

• Competition for cycling
  friendly companies
                                          110


                                          100


                                           90


                                           80


                                           70


                                           60
                5. Selbstdarstellung
                                           50

                4. Radverkehrsförderung
                                           40


                3. Betriebliche Nutzung    30


                                           20
                2. Abstellanlagen
                                           10

                1. Fahrradnutzung
                                            0
                                                mögl.    AOK   cub   DH   EWS   HRO   HMT   LK   Öko   Rie   RGS   Rha   RSAG   DBR   mittel
                                                Punkte




                                                                                                                                         14
                            Communication activities
• Postcard as prelimary
  cycling map for city centre
• Cycling map: City map and
  regional map




                                                   15
                                       Communication activities
 • Citylight campaign
   „Rostock steigt auf“
 • Cycling event with
   mayor
   „Rostock steigt auf“




Cycling in East Germany   |   16   |    13.05.2010

                                                              16
                      Communication activities

• Conferences to
  disseminate
  results
• Translation of
  „Cycling -
  Inspiration book“




                                             17
                                More activities

• Testing of trailers
• Opening of a contact office




                                              18
                                    More activities

• Study trips to bicycle friendly
  cities (Kiel, Münster, Malmö)




                                                  19
                         Activities besides BSC project

• Initiatives for a „Bicycle
  Street“ and opening of
  oneway streets




                                                      20
                        Activities besides BSC project

• Bicycle boxes at the station
• Cycling tour for politicians
• After work tours
• …




                                                     21
Cycling in Rostock 2003 - 2008

            What happened?
            • Modal split of cycling
              increased from 12 %
              to 20,1 % in 5 years
            • Nobody knows
              exactly why
             Some ideas
             consequences



                                  22
                                      Factors of success
• Cooperation of regional partners:
  municipality, cycling association, public transport company
• Focus on communication
• Involvement of politicians
• Partners and persons with high motivation
• International cooperation for inspiration and motivation
• Spent money: ~ 200.000 EUR in total within 3 years
• Be creative! Try yourself!


                                                                23
                                         Lessons learned
• It‘s good and important to have indicators for success.
• To learn more about the factors of success a detailed
  evaluation is necessary.
• The consequence: Evaluation is a main topic in our next
  project:




• Looking forward to telling you more next time.



                                                            24
                     Thank you for your attention!

More information:
www.fahrradinspiration.de




Contact:
Thomas Möller
Mobil: +49 (0)179 7041949
thomas.moeller@radplan-nordost.de

                                                 25

				
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posted:10/29/2012
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