_WWD__ Visual Merchandising _ Store Design - Mrs.Weddington by fjzhangxiaoquan


									Fashion Merchandising

     2.06 Recognize current fashion trends
  A style or design that continues to be popular over an
   extended period of time even though fashion changes.
       Classics remain in fashion year after year.
 Examples: blazers, denim blue jeans, and penny loafers
 Hue; a vision sensation, element of design, the most
    important factor when a retailer sells garments.
 Specific elements (collar, sleeves, shoulder treatments) within
              a silhouette that provide form or shape.
 A temporary, passing fashion that has great appeal to many
               people for a short period of time.
 Fake; imitation
 Technical name for color; name given to a color, such as red
      or yellow, that distinguishes one color from another
 A group of styles and designs that are produced and sold as a set of
                   new selections for a given season.
 The overall form or outline of an outfit or clothing style.
 The way a surface looks and feels, including garments and

      *Snake Skin                      *Crocodile Skin
 Decorative materials such as buttons, laces, and braids that are
                  added to enhance the design.
 A knitting pattern of varicolored, diamond-shaped areas on a solid
 A durable cut-pile fabric with vertical ribs usually made of cotton.
 A soft woven cloth of wool, or a blend of wool and cotton or
      synthetics used in undergarments and sleepwear.
 A pattern consisting of rows of short, slanted parallel lines with the
    direction of the slant alternating row by row; used in masonry,
                  parquetry, embroidery, and weaving.
 A woven fabric design of continuous broken checks or four-pointed
  stars so named because it resembles the jagged teeth of a hound;
                   also called four-and-four check.
             Jersey Knit
 A smooth, light-weight knit used for dresses, skirts,
           sportswear, and underwear.
 A brocaded fabric woven with metallic threads, often silver or gold.
 Fabric made with yarn from the long silky hair of the Angora goat.

        * Both the hat and dress are made entirely out of mohair
 Cloth with a pattern consisting of stripes of various widths and colors
           crossed at right angles against a solid background.
 A sturdy fabric made from wool or wool blends in a plain or twill
 weave with a nubby surface; used for jackets, suits, skirts, coats,
                          and upholstery.
           Trade Publications
 Magazines, newspapers, books, and websites about what is current
                      in a specific industry.
  Examples: Women’s Wear Daily (WWD), Visual Merchandising &
                    Store Design (VM & SD)
         Consumer Publications
 Fashion magazines, books, and websites that help consumers keep abreast
   of what is happening in fashion news. Consumer publications are broken
      down into several categories: males, females, and teenage readers.
                                Examples:
                       Males: GQ, Details, CODE
            Females: Vogue, Harper’s Bazaar, Elle, Essence,
                            Glamour, In Style, O
              Teenagers: Teen, Seventeen, YM, Teen Vogue
      Additional vocabulary words
 Fashion: Styles that are accepted and used by
  a particular group of people at a given time.

 Garment: An article of wearing apparel such as
  a dress, suit, coat, evening gown, or sweater.

 Style: A design, shape, or type of apparel item
  distinguished by the particular characteristics
  that make it unique; basic characteristics or
  distinguishing features of a garment.
Additional vocabulary words    continued

Trend: The direction of movement of
 public acceptance of color, texture, and
 silhouette in fashion.

Market Week: The scheduled period of
 time during which producers officially
 introudce their new lines of merchandise
 and retail buyers shop the various lines.
The End

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