Market Structure (Ⅰ)

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Market Structure (Ⅰ) Market and Market Structure  Perfectly Competitive Markets  Adjustment from Market and Government to Industry in Perfectly Competitive Markets  中文版 Contents Market and Market Structure Perfectly Competitive Markets Market Structure Imperfectly Competitive Markets Monopolistic Competition Oligopoly Monopoly 22:56 2 Market and Market Structure Market, Firm, Industry  The Standard of Dividing Market Structure  Number of producers Degree of product differentiation Firm' s degree of control over price The difficult or easy degree of firms entering 22:56 3 Market and Market Structure  Main types Perfectly completive market Definition Perfect completion exists only in the case where no firm is a big enough part of the total market to have any personal influence on market price. Characteristic Many producers Identical products Free entry Symmetric information. e.g. Agricultural product market 22:56 4 Market and Market Structure  Main types  Monopolistic competition Definition Monopolistic competition occurs when a large number of sellers produce differentiated products. Characteristic Products are different Many producers Entry and exit are easy Many product groups e.g. Light industry sector 22:56 5 Market and Market Structure  Main types Oligopoly Definition Oligopoly means “ few sellers ”.Few can be a number as small as 2 or as large as 10 or 15 firms. Characteristic Few producers Dependent each other Barriers to entry are high Each individual firm can affect the market price. e.g. Heavy industry sector ,such as petrol,iron and steel ,cars etc . 22:56 6 Market and Market Structure  Main types Monopoly Definition A single seller completely controls over an industry. Characteristic Firm is industry No close substitute Price-maker Price discrimination . e.g. Local electricity and water utilities. 22:56 7 Perfectly Competitive Markets  Basic Assumptions  Many producers  Identical products  Free entry  Symmetric information 22:56 8 Perfectly Competitive Markets  Demand Curve And Law of Revenue Demand Curve Looks Horizontal to a Perfect Competitor P D E S P dd (AR=MR=Pe) Pe O Pe Q O Q b. Firm output 9 a. Industry output 22:56 Perfectly Competitive Markets Law of revenue Look at the above figure b,AR=MR=Pe, law of revenue is the following : TR  Pe  Q AR  TR Q  Pe Q Q  Pe d (TR) d ( PQ) MR   P dQ dQ MR  AR  Pe 22:56 10 Perfectly Competitive Markets  Firm Equilibrium Short-run Equilibrium When MR=SMC , a perfect competitor can realize short-run equilibrium . Get extra profit Extra profit is zero Loss is minimum Shutdown point 22:56 11 Perfectly Competitive Markets Get extra profit CR STC B TR H A E FC O PCR a QS Q1 QT Q SMC Pe C O 22:56 D B QS Q1 QT SAC dd Q b 12 Perfectly Competitive Markets Extra profit is zero PCR SMC SAC Pe’ E dd’ Point E is the zeroprofit point. O Q2 Q 22:56 13 Perfectly Competitive Markets Loss is minimum PRC MC AC L Pe1 M O K J H AVC dd1 Q3 Q 22:56 14 Perfectly Competitive Markets Shutdown point PRC MC AC AVC Pe2 W O dd2 Q4 Q 22:56 15 Perfectly Competitive Markets Long-run Equilibrium P P D S E LMC LAC Pe O Qe a. Industry Equilibrium Q O q0i b. Firm Equilibrium q 22:56 16 Adjustment from Market and Government  Adjustment from Market Definition Adjustment from market means how to adjust market supply and demand in order to establish equilibrium price and equilibrium quantity . Types Leon Walras’ Price Adjustment Alfred Marshall’s quantity adjustment 22:56 17 Adjustment from Market and Government  Leon Walras’ Price Adjustment Standpoint : Price is the motivation of market adjustment tendency to equilibrium ; the change of supply and demand is the reflection of price change. P S Pe D O Qe Q 22:56 18 Adjustment from Market and Government  Alfred Marshall’s quantity adjustment P S Pe D O Qe Q Viewpoint: the adjustment of individual demand quantity and firm supply quantity is the reflection of supply and demand’s unbalance ; price changes as quantity does. 22:56 19 Adjustment from Market and Government  Adjustment From Government  Tax Policy Effect Of Government Tax from the deal Total tax once  The measures of government interference equilibrium price :support-price and ceilingprice .  Evaluation about some economic policy from government  Evaluating standard:The change of welfare condition in the society .Use consumer surplus and producer surplus to measure it .Look at the following figure . 22:56 20 Adjustment from Market and Government CS and PS P A CS S P0 E B PS D Q0 Q O 22:56 21 Adjustment from Market and Government Welfare Loss Of Price Regulation Price regulation means that government regulates the highest limited price . P Dead weight Pe A C S Pe Pmax D A P S Pmax B B C D O Q1 Qe Q2 Q O Q1′ Qe Q 22:56 22 Adjustment from Market and Government Welfare Loss Of Support -Price P S P S Pmin Pe A B C D O Q1 Pmin Pe A B C D G Qe Loss Q of O Q1 Qe Q2 Q Society Welfare Support-price 22:56 Society Welfare Loss of Producer Excess 23 Adjustment from Market and Government Welfare Loss Of Government Tax P S Pd A B t Pe Ps C D D O Q1 Qe Q 22:56 24 Market Structure (Ⅰ) The End

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