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Twitter and Google Plus Marketing

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                    Copyright Brownstein & McCabe Associates
                    FACT:
                    Virtually everyone
                    has heard of
                    Twitter. Not
                    everyone is using
                    it (yet).



image by YOOtheme              Copyright Brownstein & McCabe Associates
                                Roughly    9% of adult
                                Americans use Twitter




    164 Million                 152 Million
        US INTERNET              US FACEBOOK
           USERS                    USERS          21 Million
                                                        US TWITTER
                                                          USERS




SOURCE: EMARKETER, APRIL 2011                    Copyright Brownstein & McCabe Associates
                    FACT:
                    Twitter users are
                    young, smart,
                    affluent, & tech-
                    savvy.




image by YOOtheme              Copyright Brownstein & McCabe Associates
    1/3 of monthly
    Twitter users
    are 25-34
    years old.




SOURCE: EDISON RESEARCH, 2010   Copyright Brownstein & McCabe Associates
  US Twitter users are more educated
  than the general population.




SOURCE: EDISON RESEARCH, 2010     Copyright Brownstein & McCabe Associates
  US Twitter users have higher incomes
  than the general population.




SOURCE: EDISON RESEARCH, 2010     Copyright Brownstein & McCabe Associates
  US Twitter users tend to
  be “early adopters.”




SOURCE: EDISON RESEARCH, 2010   Copyright Brownstein & McCabe Associates
  Twitter plays an active
  role in purchasing
  decisions.




SOURCE: EDISON RESEARCH, 2010   Copyright Brownstein & McCabe Associates
  79% of US Twitter users are
  more likely to recommend
  brands they follow.




SOURCE: EDISON RESEARCH, 2010   Copyright Brownstein & McCabe Associates
  67% of US Twitter users are
  more likely to buy brands they
  follow.




SOURCE: EDISON RESEARCH, 2010      Copyright Brownstein & McCabe Associates
Companies that use Twitter
average 2x more
leads/month than those that
do not




                              Copyright Brownstein & McCabe Associates
                    THE BOTTOM LINE:
                    Don’t be a twit.
                    Start tweeting.

image by YOOtheme                      Copyright Brownstein & McCabe Associates
image by YOOtheme   Copyright Brownstein & McCabe Associates
Twitter is a relationship-
building and relationship
maintenance tool;

The most obvious
business use of Twitter is
to meet potential
customers and leads the
same way you would at a
networking event or trade
show.


                    Copyright Brownstein & McCabe Associates
           1   Develop and promote your brand


           2   Interact with your customer base

However,       Track what people are saying about your
You Can    3   company and brand
Also Use
it To:     4   Create buzz around upcoming events


           5   Help individual employees act as liaisons to the
               public

               Promote other content you’ve created, including
           6   webinars, blog posts or podcasts

               Develop direct relationships with bloggers and
           7   journalists for potential PR placement


           8   Generate sales leads for your business

                                                  Copyright Brownstein & McCabe Associates
proven ways to make sure
your Twitter profile grabs
people's interest and attention.




                         Copyright Brownstein & McCabe Associates
The Anatomy of a
Twitter Page




                   Copyright Brownstein & McCabe Associates
For people who are
just getting started,      Direct
                          Twitter
                           Twitter(#)
it‘s useful to first
                          Follower
                         Tweet-Up
                           Update
                          @Reply
                         To Follow
                         Promoted
                         Trending
                         Message
                         Retweet
                        Hashtag
                          Stream
grasp and familiarize
yourself with some of
                            Lists
                            Back
                           Topics
                           Tweets
                          (or DM)
the common
terminology
associated with
Twitter.
                               Copyright Brownstein & McCabe Associates
   Twitter for Sales
   and Support

                               Dell
                            Computer
                         Amazon Cares
                        Comcast Deals
                             Zappos
                        Jet Blue Cheeps
                               20+
                            Accounts

http://dell.to/uObZkK
                               Copyright Brownstein & McCabe Associates
       Competitive Intelligence
       or Prospecting
 Monitor what people are saying about a company or its product.




Search.twitter.com
shutterfly
Shutterfly OR Snapfish

                                                     Copyright Brownstein & McCabe Associates
        Competitive Intelligence
        or Prospecting

from:shutterfly OR to: shutterfly

Advance Search
“photographer needed”

then by location
“I got engaged”
10001 zipcode




                                    Copyright Brownstein & McCabe Associates
     Competitive Intelligence
     or Prospecting

Search on Hashtags




                         Copyright Brownstein & McCabe Associates
Competitive Intelligence
or Prospecting
  twibs provides a comprehensive list of
         comanies using Twitter.




                                           Copyright Brownstein & McCabe Associates
What is a Retweet?




                     Copyright Brownstein & McCabe Associates
What is a #Hashtag?




                      Copyright Brownstein & McCabe Associates
 Can I Customize
My Twitter Profile?
               Copyright Brownstein & McCabe Associates
Absolu ely

        Copyright Brownstein & McCabe Associates
                                    Customizing Your
                                    Twitter Profile
          1                 Personalization and Expression

          2                 Contact Info

          3                 Personal Branding

          4                 Artistic Creativity   MyTweetSpace:
                                                                           TwitterGallery:
                                                  TwitterBacks:
                                                                           TwitPaper
                                                  TweetStyle:
                                                                           Twitter-Images
                                                  Free Twitter Designer:
                                                                           Peekr:
                                                  TwitBacks:


image by courtesy of twitter-images.com                                     Copyright Brownstein & McCabe Associates
      Build Your
      Personal Brand
1   Claim your Twitter Handle

2   Decide How You Want To Brand Yourself
             Bio, Avatar, Information
             Company vs. Personal

3   Use Twitterfeed to Syndicate your Blog

    Subscribe to Google.com/alert use keywords for your
4   topics, then post

                                             Copyright Brownstein & McCabe Associates
      Build Your
      Personal Brand
4   Develop a Twitter Marketing Plan
               Email Signature, Blog, Facebook,
               Network on Twitter with @


5   Utilize 3rd Party Applications

       Twellow: You can find more Twitter directories here.
       Tweetbeep
       Tweetmeme:
       Ping.fm:
       Twitter Grader:

                                                              Copyright Brownstein & McCabe Associates
Building Your
 Community
            Copyright Brownstein & McCabe Associates
       Tips for Building Your
       Twitter Community

Create a user-friendly
           Twitter ID                                          Learn the lingo
       (@yourname)
                              Search for People to
                                            follow




                Know who “@”                         Add your Twitter ID
                 replies to you                            to all of your
                                                             signatures



                                                                Copyright Brownstein & McCabe Associates
 Tips for Building Your
 Twitter Community

                              Read the bio of
Reach out and               those who follow                Promote others
say something                            you                 and share your
                                                            best information




      Learn the etiquette                Find out who some
                                           of the big players
                                                          are




                                                            Copyright Brownstein & McCabe Associates
        What is #followfriday



                     You list the users youIt helps            #followfriday is a
 The “#” is very important - don’t forget it!
                     recommend followingeveryone to
                                            and                game in which
                     add “#followfriday” find
    You can find everyone’s                                    people suggest who
Also a great @hhcolorlab @ddrumthe Tweet so
#followfriday: tool is
                     anywhere in           interesting
                                   @TSIphotography @photojack My Tweeps that ROCK
                                                               to follow on Twitter.
    #followfriday suggestions
                     others can find it.   Twitter users.
    on Twitter search.
http://followfridayhelper.com/




                                                                   Copyright Brownstein & McCabe Associates
How to Find People
on Twitter
            Twellow
           WeFollow
         Just Tweet It
            People
    Twitter Tweepz Search




                            Copyright Brownstein & McCabe Associates
How do I Find Twitter
users in my Town?
       1   Twitter Search

       2   Twellowhood

       3   Organize or Attend a TweetUp

       4   Twtvite

       5   Nearby Tweets

       6   Twitter Local
                              Copyright Brownstein & McCabe Associates
      Why Aren’t People
      Following Me?
1   You have no user avatar

2   You list no location, no website, or no bio

3   Your “website” listed is a MySpace profile
    You’re following over 1,000 users, have 20
4   followers, and no updates

5   Your profile features any variation of “Internet expert”


                                                  Copyright Brownstein & McCabe Associates
      Why Aren’t People
      Following Me?
    Your updates clearly indicate that your Twitter activity
6   is always, only, about pushing your own
    service/product
    Your following and my return follow result in a poorly-
7   constructed auto-DM reading, “Thx for the follow! How
    can I help you get to a 4-Hour Work Week?”
    Your Twitter stream indicates a propensity for consistent
8   arguing

9   You do not engage your Twitter followers

                                                Copyright Brownstein & McCabe Associates
The Three
Tenets
              Engage


       Be Consistent


 Present your brand

                       Copyright Brownstein & McCabe Associates
What to Do When You’ve
Followed Too Many People

  Do Not become a
       Followholic

 Following because
            of need


                      Copyright Brownstein & McCabe Associates
What to Do When You’ve
Followed Too Many People
 Tools to evaluate
   your followers
              Simply visit Mr. Tweet’s
               Use Twitter Karma
              Run Twitoria every so
              Twitter page, follow
               to clean your contact
               Grader. Grader is
              often. This site allows
               list and This is a
              him,once.he’ll collect
               meant to “score”
              you to instantly see
              information about you
               simple tool that
               Twitter you are
              anyone users based on
               shows to suggest
              in orderpeople you
               followers, Tweet
              following who is rate,
              people you might like
               follow, and who
              “inactive.
               etc.
              to followyou back.
               follows

                         Copyright Brownstein & McCabe Associates
Sharing on Twitter

 Sharing music



 Sharing Pictures




                     Copyright Brownstein & McCabe Associates
   Sharing on Twitter

   Sharing Video




Creating Polls     Creating Contests?



                              Copyright Brownstein & McCabe Associates
Managing Your
Twitter Stream

 Twitter Lists
 Tools for Organizing your Twitter
 Stream
 Tools for Posting
  Tips for Searching Twitter a
  Powerful Tool


                             Copyright Brownstein & McCabe Associates
Posting Strategies
and Finding Content

 Where can you find good content

 How often should I tweet

 Twitter etiquette

  Paper.li


                            Copyright Brownstein & McCabe Associates
Twitalyzer




         Twitalyzer literally analyzes your
         Twitter activity, and that of your
         network, to give you a rich set
         of metrics with which you can
         refine your efforts on Twitter.


                               Copyright Brownstein & McCabe Associates
Paper.li




           Copyright Brownstein & McCabe Associates
They’ve taken social media and
made it simple(r). Circles,
Sparks, Hangouts, +1s, Huddles




designed a clean, categorized,
and easily navigable environment
that makes social media simple.


                        Copyright Brownstein & McCabe Associates
Copyright Brownstein & McCabe Associates
Reasons why #2 spot
  is in sight for 2012

                    Copyright Brownstein & McCabe Associates
Almost every google product that we use daily (search, gmail, youtube,
picasa, etc) is getting a social integration touch with Google+


Over billion users use Google and by just clicking on the +You link they’ll be able to
join Google+ instantly (remember google is the #1 in top US web brands category)


 Blogger or BlogSpot (a google property) is currently holding #2 spot in US social
 networks and blogs category. Blogger undergone tremendous changes and
 integration

YouTube which holds #1 spot among top US online destinations for video has
received rich integration with Google+


Unique features and frequent updates to the network almost every day (Google
is very serious with their social strategy)


Listening to user feedback and incorporating changes (key to
any project success)


                                                                  Copyright Brownstein & McCabe Associates
etting started!


      To get a Google+ account you
      first need a Gmail account




                               Copyright Brownstein & McCabe Associates
Sensei Tricks
     Facebook Groups
       Amazon Search
        Influencers




                       Copyright Brownstein & McCabe Associates
Sensei Tricks
http://www.findpeopleonplus.com/




                               Copyright Brownstein & McCabe Associates
Your profile picture is CRITICAL.
A tiny version of your profile photo is the
first thing someone sees when they receive
a notification in Google+ that they’ve been
added to your Circle

Ideally you want to pick a photo that will
resonate with your target audience.



                           Copyright Brownstein & McCabe Associates
Get creative and use the
Employment section to highlight
a marketing message
            Rock the pop up box!!!



           When people hover over
           this will pop up with your
                     message




            What if you could put a
            marketing message within that
            space instead of your
            company name?
                                        Copyright Brownstein & McCabe Associates
              Google Plus:
              A Simpler Environment
                                               Google+ successfully
                                               created a simpler
                                               environment that allows
                                               us to interact naturally
                                               with all of our various
                                               personal/professional
                                               relationships and with
                                               those we have yet to
                                               connect with.


From your profile page, or    people             people
within your circles page,    following           you are
                                you             following
you have two groups of
people:


                                         YOU
                                                    Copyright Brownstein & McCabe Associates
With the capability of circles you
 can share what matters to who
                                         matters.
         Circles give you the ability to send customized
           messages to a specified group of people. No more
        posting content that resonates with only 10% of people
        and running the risk of annoying the other 70% of your
                                                     audience.




                                             Copyright Brownstein & McCabe Associates
  In order to be successful in business you
  MUST know where to focus your time and
  energy. Use the 80/20 rule.


  80% of your business is coming from
  20% of your efforts and contacts.
Circles not only gives you the ability to target
message specific audiences, but also helps you
organize your contacts so you know where to
spend your time and energy doing the most
effective activities.



                                         Copyright Brownstein & McCabe Associates
              Develop A Strategy

                     Setup 5 Circles
                                       Raving                                        High
Influencers          Buyers                             Interactive
                                        Fans                                        Priority




                          These people are interacting with
                           People whoThey are
                                          have          product
                      These people are yourbought a fans. They
                          you online. need to ongoingpeople that the next 30
                       These people            be focused
         The Influencers have a healthy following of past.on over
                           or service aboutyou in+1‟ing your
                                       from you and your
                      are commenting, sharing, the
                          out talking
                       days. in your products or services. process and
         could be interested Maybe you have a long sales
                          posts. services. They support
                      products orIt‟s super important you you
                       you’re working towards closing the deal with these
         Influencers could be any of the following: celebrities in
                           your who your They
                      and know business. online attend events,
                       people. that put out great information, past
         your industry, people Maybe these people are helping you on a
                          cheerleaders you competitors, etc. just have to
                      classes, webinarsare. put on. They are
                       project or or products,
         buyers of your services agreed to help you. Maybe you
                      referring business to you.
                       get in front of these people in the next 30 days.


                                                                      Copyright Brownstein & McCabe Associates
                                     Raving                                        High
Influencers       Buyers                                Interactive
                                      Fans                                        Priority




          For those of you who have a business where you
          need to know where people are located in order to
          effectively market your product or service, you will
          have Circles by your defined region

                   Your list of circles will include

                                                                the circles based
                                   the             regional         off of your
                              fundamental           circles          personal
                               five circles       (optional)       relationship



                                                                      Copyright Brownstein & McCabe Associates
    Build off the hard work
    someone else did

    Build a Circle for your Target
1
    Audience
    ie. Professional Photographers, Social Media Enthusiasts, etc.



2   Identify the influencers.
    Who are the celebrities in your industry?



3   Create a circle called Influencers
    Add them to it




                                                            Copyright Brownstein & McCabe Associates
    Build off the hard work
    someone else did

4   Message
    Next post a message like




                               Copyright Brownstein & McCabe Associates
    Build off the hard work
    someone else did

5   Simply go to your Influence Circle
    Pick one of the big dogs and scrape their list




                                                     Copyright Brownstein & McCabe Associates
6 Steps to Perfect
Posting on Google +
         +   Put a picture in every post


         +   Use the first line of your post as the post’s title and separate it
             from the rest of your post

         +   Write like a news paper and bury the lead.

         +   Bolding: At least the title. Bold some action verbs and
             subtitles


         +   Mention: Try to mention one of your followers or someone
             influential


         +   Notify: Create a circle called people who interact.
             Occasionaly add that circle. Keep it around 90 people. (Not
             allowed to send to more than 100).




                                                   Copyright Brownstein & McCabe Associates
          As a good practice, only add
          about 500 people a day at most

                                              You may want to
                     Google+ has not
                                           tweak your message
 This should        implemented any
                                          if you’re not getting at
not require 3-4     limits (yet) on the
                                                least a 20%
hours per day,     number of people
                                           conversion of people
but more like 1    you can follow, but
                                          following you (100 out
     hour.        this makes you look
                                           of 500 repeating this
                       more natural
                                                  strategy).



+
                                                   Copyright Brownstein & McCabe Associates
Migrate All Your Photos, Videos,
 and Contacts From Facebook
            to Google

                             Copyright Brownstein & McCabe Associates
    Google Hangouts
        Hangouts are an
interesting spin Google
is playing in video chat.




                What’s interesting about Google
                Hangouts is not the technology, which is
                great and easy to install and use. What’s
                more important is how they’re marketing
                and positioning it.

                                              Copyright Brownstein & McCabe Associates
Google Hangouts
     What’s interesting about Google
     Hangouts is not the technology, which is
     great and easy to install and use. What’s
     more important is how they’re marketing
     and positioning it.

                   It’s ad hoc.
                   It’s nonchalant.
                   It’s like stepping outside
                   and having friends and
                   neighbors stop by

                                   Copyright Brownstein & McCabe Associates
Save your searches




                     Copyright Brownstein & McCabe Associates
Create a Google+ page




                        Copyright Brownstein & McCabe Associates
Copyright Brownstein & McCabe Associates

				
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posted:10/28/2012
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