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Sales Forecasting

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					SALES       2010
FORECASTING
Is it a Science or an
Art?
T ABLE OF C ONTENTS
Sales Forecasting is a
 Complicated Area of
 Management …………………… Slide 3 – 7
Sales Forecasting is Completing
 More than One Forecast ……… Slide 8 - 15
Sales Forecasting is Estimating
 the Market Demand                Slide 16 – 18
 ……………
                                  Slide 19 - 20
Sales Forecasting Summary
 …….
S ALES F ORECASTING     IS   …

A Complicated Area of
Management
W HY DO SALES FORECASTS ?
Businesses must adopt the
practice of looking well ahead
in order to decide and plan for:
• Launching their new products
• Their investments
• When and if to close
• When and if to withdraw
 products
W HY DO SALES FORECASTS ?
Forecasting sales is c
				
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