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Porter's Five Competitive Forces Analysis

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This document discusses Michael Porter's Five Competitive Forces Analysis which is used for assessing and analyzing the competitive strength and position of a corporation or business organization. It draws upon industrial organization economics to derive five forces that determine the competitive intensity and profitability of a market. This is a simple yet powerful tool for understanding where power lies in a business situation. It can be used to identify whether new products or services have potential to be profitable. This document should be used by individuals in management positions of a company or anyone interested in understanding competitive strategy for businesses.

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