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The Advantages & Disadvantages of Franchising

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This is a guide that explains the advantages and disadvantages of franchising a business. A franchise is an entitlement granted to an individual or to a group which gives them the right to market a company’s goods or services within a certain geographic territory or location. Advantages of franchising include brand recognition and advertising cost savings. Disadvantages include costly franchise fees and the lack of creative input. This guide can be useful for individuals or groups that want to open a franchise and want to learn more about its benefits and disadvantages.

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