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Winners-FINAL

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Winners-FINAL Powered By Docstoc
					2012 ASIAN MARKETING EFFECTIVENESS AWARD WINNERS
A. Best integrated marketing campaign
A0238     Break Up
A0428     The People's Car Project
A0323     Sustainability Drive
B. Most effective use of advertising
B0611     Flavors of life
B0232     How Bupa migrated over 3.3 million members
B0811     How we sold Cadbury Dairy Milk bars more than 4 times the Great Wall!
B0622     Walking On Air
B0254     Slow Mo
B0403     MNP – ‘No Idea, Get Idea!’
B0949     From Anti-Smoking to Pro-Quitting
C. Most effective use of direct marketing
C0335     The Journal
C0564     Chok! Chok! Chok!
C0832     My Car Is Your Car
D. Most effective use of interactive marketing
D0487     MILO Cans Next Games
D0298     Why This Kolaveri Di
D0713     Finding True North
E. Most innovative use of media
E0748     Flip Your Profile
E0746     Musical Fitting Rooms
G. Best marketing campaign for national brand development
G0493     Shave Sutra
G0242     Break Up
H. Best brand loyalty marketing campaign
H0607     Share a Coke
I. Best sustained success
I0186     India's Coolest Airline
I0875     The Value of Dirt
I0631     Shave India Movement
I0063     How V went from great to extraordinary
I0943     How Madhya Pradesh became INCREDIBLE in Incredible India
J. Most effective use of branded content
J0686     Curious Holiday Inn-cidents
J0027     Can the denture wearer stand up and sing
K. Most effective use of sponsorship and event marketing
K0588     Slurpee BYO Cup Day
K0711     Finding True North
K0397     Panyee FC
K0447     Shoot the Music
K0802     ‘Drive into the Big League’
K1071     Saying No To Sleaze
M. Most effective use of public relations
M1011     Yulu: Words of a Journey
M0243     Break Up
M1027     The Power of Silence
M1078     “Flame Grilled” - Restoring the KFC Brand Promise
M0320     Open Book Project
N. Best small budget marketing campaign
N0839     Slurpee BYO Cup Day
N0623     BMW Switch
N1023     Philippine Red Cross SOS to SMS
N0476     Tiger 50 Must Do Things in Asia
O. Best insights / strategic thinking
O0244     Break Up
O0233     Honesty Experiments - How one unexpected word tripled credit card sales in 3 months
P. Best Ideas
P0067     Mountain Dew Pinball Skatepark
P0245     Break Up
P0234     Honesty Experiments - How one unexpected word tripled credit card sales in 3 months
P0497     Shave Sutra
Q. Most effective use of eco / green marketing
Q0324     Sustainability Drive
WINNERS
      National Australia Bank          Clemenger BBDO & Clemenger Proximity Melbourne                  Australia
      Volkswagen Group China           Proximity China / Goodstein & Partners                          China
      Origin                           DDB Group Melbourne                                             Australia


      Wrigley China                    BBDO                                                            China
      Bupa Australia                   Clemenger BBDO and Proximity Melbourne                          Australia
      Cadbury India                    Ogilvy & Mather                                                 India
      NZ Lotteries                     DDB Auckland                                                    New Zealand
      Carlton and United Brewers       Clemenger BBDO & Clemenger Proximity Melbourne                  Australia
      Idea Cellular                    Lowe Lintas India                                               India
      Health Promotion Board           Ogilvy & Mather Advertising                                     Singapore


      Ministry of Health               DraftFCB New Zealand                                            New Zealand
      Coca-Cola China                  McCann Worldgroup Hong Kong                                     Hong Kong SAR
      Insurance Australia Group        Whybin TBWA\ Tequila                                            Australia


      Nestlé Products                  Ogilvy & Mather Kuala Lumpur                                    Malaysia
      Sony Music Entertainment India   Jack in The Box Worldwide / Sony Music Digital Marketing Team   India
      VF Corporation                   Ogilvy Shanghai                                                 China
Cisco                                   DDB Group Singapore                              Singapore
StarHub                                 DDB Group Singapore                              Singapore


P&G/Gilette India                       BBDO India                                       India
National Australia Bank                 Clemenger BBDO & Clemenger Proximity Melbourne   Australia


Coca-Cola                               Ogilvy / Ikon / Naked / Wunderman / Urban        Australia


IndiGo Airlines                         Wieden+Kennedy Delhi                             India
Unilever                                Lowe Singapore                                   Singapore
P&G/Gilette India                       BBDO India                                       India
Frucor Beverages New Zealand            Colenso BBDO                                     New Zealand
Madhya Pradesh State Tourism            Ogilvy & Mather                                  India


Intercontinental Hotels Group           Ogilvy Shanghai                                  China
GlaxoSmithKline                         Grey Group/Maxus                                 Malaysia


7-Eleven                                Leo Burnett Melbourne                            Australia
VF Corporation                          Ogilvy Shanghai                                  China
TMB Bank                                The Leo Burnett Group Thailand                   Thailand
Thai Asia Pacific Trading               JWT Bangkok                                      Thailand
Vodafone India                          Ogilvy & Mather                                  India
Mercedes Benz Thailand                  Lowe Thailand                                    Thailand


Moet Hennessy Diageo                    BBH China / Ogilvy & Mather Shanghai             China
National Australia Bank                 Clemenger BBDO & Clemenger Proximity Melbourne   Australia
Reliance Mediaworks                     DDB MUDRA GROUP                                  India
YUM Foods                               Ogilvy Public Relations                          Singapore
The Reach Foundation                    DDB Group Melbourne                              Australia


7-Eleven                                Leo Burnett Melbourne                            Australia
BMW Asia                                Publicis Singapore                               Singapore
Philippine Red Cross                    Lowe Philippines                                 Philippines
Thai Asia Pacific Trading               JWT Bangkok                                      Thailand


National Australia Bank                 Clemenger BBDO & Clemenger Proximity Melbourne   Australia
National Australia Bank                 Clemenger BBDO & Clemenger Proximity Melbourne   Australia


PepsiCo. Frucor Beverages New Zealand   Colenso BBDO                                     New Zealand
National Australia Bank                 Clemenger BBDO & Clemenger Proximity Melbourne   Australia
National Australia Bank                 Clemenger BBDO & Clemenger Proximity Melbourne   Australia
P&G/Gilette India                       BBDO India                                       India


Origin                                  DDB Group Melbourne                              Australia
Platinum & Gold
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Silver
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Gold
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Silver
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Gold
Gold
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Gold

				
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posted:10/26/2012
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