Pittsburg State University
Kelce College of Business Assessment Program
Date: Spring 2003
1. Mission Statement of the Kelce College of Business
The mission of the Gladys A. Kelce College of Business is to support Pittsburg State
University by providing the Bachelor of Business Administration (BBA) degree with
majors in accounting, economics, finance, information systems, management, and
marketing; the Bachelor of Science (BS) degree with a major in computer science; and
the Master of Business Administration (MBA) degree with concentrations in accounting
and general administration. The primary emphasis in Kelce is on the undergraduate
The College provides educational opportunities primarily to students from Southeast
Kansas and the adjacent regions, as well as to students from many foreign countries. The
College helps students to become productive, competent professionals and responsible
citizens in a dynamic global arena. The College also prepares students for lifelong
The College fulfills the responsibilities of teaching, scholarship, and service. Application
of knowledge is emphasized in each of these three areas. The teaching of students is of
primary importance. However, scholarship is also important and enhances teaching,
professional development, and service.
The College recognizes the central role of the faculty. Further, the College promotes
mutual respect, collegiality, and communication among members of the faculty and
between faculty and students.
2. Educational Commitments of the Kelce College of Business
1. The College requires a comprehensive general education component for all
undergraduate degree programs.
2. The College requires a foundation in accounting, behavioral science, economics,
and mathematics and statistics for all students who seek the BBA degree or the MBA
3. The College fosters student understanding of legal and regulatory issues, as well
as an understanding of the influence of political, social, environmental and technological
4. The College develops in students an awareness of ethical and global issues, along
with an understanding of the impact of demographic diversity on organizations.
5. The College enables students to improve their critical thinking skills, to
strengthen their communication skills, and to further develop skills in interpersonal
6. The College develops in students an awareness of the impacts of technology in
business and other organizations.
7. The College is committed to expanding its relationship with PSU's College of
Technology for the purpose of increasing educational opportunities for the students of
8. The College continuously improves its degree programs.
3. BBA Degree Program Objectives
GOAL 1. Provide a curriculum that produces graduates who fulfill the
educational commitments of the Kelce College of Business.
The BBA curriculum is designed to fulfill the educational commitments by
including a general education component along with appropriate foundation
courses. Coverage of issues and perspectives is integrated throughout the
Methods of assessment:
a. Surveys of graduating students
b. Surveys of alumni (five years after graduation)
c. Surveys of employers (every two to three years)
d. Review by Undergraduate Curriculum Committee of coverage of issues
and perspectives in Kelce courses
e. Faculty interaction with professional groups.
GOAL 2. Provide a "Common Body of Knowledge" that produces graduates
with a thorough understanding of effective business practices in the core
areas of accounting, economics, finance, information systems, management,
and marketing, along with an understanding of the relationships among
these core areas.
Substantial coverage of each of the core areas is provided by courses required in
the BBA curriculum.
Method of Assessment:
MGMKT 645, Business Policy, integrates the core areas. In this course, an
assessment instrument (Major Field Achievement Test or MFAT) that addresses
the core objectives is administered to each student
GOAL 3. Provide major areas of study that produce graduates with an in-depth
knowledge in one of the business disciplines: accounting, economics, finance,
information systems, management, or marketing.
Provide majors in each of these business disciplines.
Methods of Assessment:
Discipline-based assessment processes have been designed for each major by the faculty
of the Department in which the major is housed. These processes, which vary across the
departments, include such assessment methods as student performance in capstone
courses, surveys of alumni, and faculty involvement in professional organizations.
4. MBA Degree Program Objectives
1. Provide a curriculum that produces graduates who fulfill the educational
commitments of the Kelce College of Business.
2. Produce MBA graduates who can demonstrate a knowledge of:
a. financial analysis, markets and reporting,
b. domestic and global economic environments of organizations,
c. creation and distribution of goods and services,
d. human behavior in organizations,
e. the influence of technology, and
f. quantitative analysis.
3. Produce MBA graduates who can use cross-functional approaches to address
4. Provide a curriculum that provides breadth of subject material for MBA
students choosing a general administration concentration.
5. Provide a curriculum that provides depth of material for MBA students
choosing the accounting concentration and that adequately prepares students
for entry into careers as professional accountants.
The Kelce MBA Director, the Kelce graduate faculty, and the MBAPAC work
together in assessing the effectiveness of the MBA program against these objectives.
Their efforts include surveys of students, alumni, and employers, discussions with the
Kelce Board of Advisors, examination of comparable MBA programs, and discussions
with the Kelce Dean.
5. Assessment Techniques
The Kelce College of Business has an Assessment Committee. This committee
coordinates the College’s assessment process, evaluates the effectiveness of this process,
and recommends process improvements to the faculty as warranted. The committee
provides the dean, the department chairs, and the faculty with a summary of the analysis
of assessment results during the fall semester each year. Membership of the committee is
composed of one representative from each of the four departments contained in the
College of Business, with the committee chairperson elected by the members of the
committee. Members are elected by their departments to serve a three-year term. Terms
are staggered so that each year at least two members will have been members of the
committee during the previous year.
Specifically, the Kelce Assessment Committee is responsible for administering
and analyzing surveys of alumni, graduating students, and employers. Alumni are
surveyed every five years. The purpose of this survey is to measure graduates’
perceptions of their core knowledge, satisfaction with their educational experiences,
satisfaction with their exposure to the perspectives that form the context for business
(ethical and global issues, the influence of political, social, legal and regulatory,
environmental and technological issues, and the impact of demographic diversity on
organizations), and career success.
An annual student survey is given to all Kelce students who are scheduled for
graduation in May, July, and December of the year of the survey. The purpose of this
survey is to measure student perceptions of their core knowledge, satisfaction with their
educational experiences, and satisfaction with their exposure to the perspectives that form
the context for business (see above).
An employer survey is completed every three years. This survey measures
employer perceptions of students’ core knowledge, knowledge in their major, their
critical thinking, communication, and interpersonal skills, and the overall preparation that
students received for their careers. In addition to the feedback obtained from these
surveys, input is obtained from recruiters who visit on campus, employers who request
student recommendations or referrals, and through visitations by business faculty to area
businesses. Input is also obtained from the Kelce Board of Advisors, Department of
Accounting Advisory Board, and the Endorsed Internal Auditing Program Advisory
Board. These boards include representatives from the community, major businesses in the
university’s region, and alumni. Each board meets once per semester and provides
valuable advice on academic programs, college planning, student recruitment, and other
An assessment report is prepared from the results of these surveys. The Kelce
Strategic Planning Committee analyzes the report in detail and copies are given to the
chairpersons of appropriate faculty committees (e.g., curriculum, placement, etc.).
The College also assesses student knowledge in the core areas of accounting,
economics, finance, information systems, management, and marketing in the Business
Policy (senior seminar) class that all business majors are required to complete.
6. Curricular Changes
SEE DEPARTMENTAL REPORTS THAT FOLLOW
7. Articles on Assessment by Discipline
SEE DEPARTMENTAL REPORTS THAT FOLLOW