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MBA IN HUMAN RESOURCE MANAGEMENT

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					                     Earn a Globally Sought After …

                               M B A IN HRM
                           American Heritage University
                                        of Southern California
                              Executive Open Learning Program With Residential Studies
                                                in Penang, Malaysia
                                           Website: www.amheritageuniv.net

MBA IN HUMAN RESOURCE MANAGEMENT




American Heritage University of Southern California’s MBA Program has been carefully
designed to be convenient, relevant and to build upon the student’s past work experience and
current professional pursuits. It provides a choice of learning approaches to suit the student and
his employer.
Rather than interrupting a student’s career, the MBA Program is designed to enhance it by
providing greater knowledge and understanding, new skills and qualifications, fully engaged with
their current professional pursuits. Students are guided in conducting employment related
scholarly research for the purpose of improving business systems and strategies. This is a
highly cost effective way to gain new insights and skills, the latest information and
competencies, and valuable qualifications.
For the MBA with Specialization in Human Resource Management, participants must complete
a minimum of 36 credits above the baccalaureate degree including the comprehensive review,
and thesis project activities. Further, the participant MUST complete that module that reflects
the Human Resource Management concentration and MUST complete a thesis with an
approved focus in that concentration.

Residential Study in Penang, Malaysia
Penang, Malaysia




Additional unique features of the AHUSC MBA program is students will have the opportunity to
attend two residential studies in Penang, Malaysia. Each residential session is comprises of 6
days of studies, and a study tours to visit successful industries located in Penang, where
students were granted access to view high profile multi-nationals or local successful public listed
companies from inside out. The participants will have the opportunity to learn the real business /
industry situations and techniques for operating in a global business environment.
Entry Requirements
- Bachelor Degree or equivalent professional qualification with two years of working experience,
- In lieu of the Bachelor’s degree, applicants will be considered with a recognized Business
  Diploma (Associate Degree) and a minimum of five years of working experience. Such
  applicants will be required to submit appropriate letters of recommendation verifying they have
  the necessary capability and motivation to successfully complete the program within the
  allotted time span. Applicants accepted in the absence of the Bachelor's degree will be
  required by the University to add missing elements to the minimum program, as a condition for
  admission.
- English ability equivalent TOEFL 500 points.


Graduation Requirements
Minimum Duration: 12 months
The minimum credit requirement for a MBA Degree is 36 credits beyond the Bachelor degree.
Students are required to attend all of the tutorial seminars and successfully completed all the
coursework assignments with cumulative grade point average of 3.0 or better, as outlined below:

Specialization Modules (Required: 12 credits)
HR 501: HR Scorecard for Effective Strategic HR Management
HR 502: Strategic Recruitment & Selection using Behavioral Event Interview
HR 503: Performance Management via KRAs and KPIs
HR 504: Human Capital Development Assessment and Management
HR 505: Human Capital Development Design and Analyses
HR 506: Talent Management and Employer Branding

Core Modules (Required: 12 credits)
Select any five modules:
MB 534: Organizational Behavior (4 credits)
MB 535: Financial Management (4 credits)
MB 536: Marketing Management (4 credits)
MB 546: Project Management (4 credits)
MB 548: Strategic Planning & Implementation (4 credits)
MB 550: Logistics & Supply Chain Management (4 credits)
MB 571: Managing Change (4 credits)
MB 584: Creating a Sustainable World Class Organization (4 credits)

Independent Guided Studies (Required: 4 credits)
MB 585: Management Report on Field Study (2 credits)
MB 586: Professional Portfolio Project (2 credits)


MBA’S Degree Tuition Fee
American Heritage University of Southern California strives to offer the most affordable tuition
fees.
AHU MBA tuition is US$4,900 after scholarships are applied and full payment upon registration;
and it is US$5,200 if paid by two installments.

Methods of Assessment
Each module requires a four part set of assignments, including support seminar participation,
case studies reports, assigned readings following the seminar related to the main topics for
learning, a short set of essay questions related to the reading (to be completed with references
from the readings), and prepare a written scholarly paper of 3,000 words on an approved topic
for the module.
ABOUT AMERICAN HERITAGE UNIVERSITY OF SOUTHERN CALIFORNIA

                  American Heritage University of Southern California founded in 2003, is an
                  approved private, non-profit institution of higher learning offering quality
                  degree programs from the School of Law and Public Policy, Business
                  Administration, Media Studies & Computer Information Systems; and
                  Nursing Education, based on traditional and non-traditional mode of
                  instruction.

The university’s main campus is located at 255 North D Street, San Bernardino, CA 92401. Our
accelerated degree programs are held Monday through Friday. Evening classes are held on
Monday, Tuesday, and Thursdays. Instructors are available on Fridays and Saturdays for
consultation. The law programs are taught online.
American Heritage University was established to meet the educational needs of self directed,
mid- career, adult individuals whose geographic, personal or professional time constraints
prevent them from completing their education in a traditional on-campus program.

American Heritage University is fully approved by The California State
Bureau for Private Postsecondary and Vocational Education; and is officially
listed in the California Postsecondary Education Commission website at
(http://www.cpec.ca.gov/collegeguide/Institution.asp?id=E0872A&bhcp=1).



For more details please contact:




AMERICAN HERITAGE UNIVERSITY OF SOUTHERN CALIFORNIA
AHU Main Campus: 255 North D Street, San Bernardino, CA 92401
Phone: 909.884.9000 Toll Free: 888.484.8689 Fax: 909.885.3000
Email: president@amheritageuniv.net URL: www.amheritageuniv.net
California Postsecondary Education Commission:
http://www.cpec.ca.gov/collegeguide/Institution.asp?id=E0872A&bhcp=1


AHU Asia Liaison Office
C/o: EDS Advance Academy Sdn Bhd
48 Lorong Kurau 17, Chai Leng Park, 13700 Prai, Penang, Malaysia
Tel: 604-398-4306    Fax: 604-390-9766
Email: ahu.asia@gmail.com    URL: www.eds2u.blogspot.com



ADMINISTRATIVE DIRECTORS
Professor Dr. Tony B.E. Ogiamien, President                Email: president@amheritageuniv.net
Dr. Jyotirmay “Jay” Deb, Vice President, Academic Affair   Email: deb@amheritageuniv.net
Professor Dr. Ben Lee, Vice President, Asia-Pacific        Email: ahu.asia@amheritageuniv.net
Professor Dr. Pete Ooi, Operation Director, Asia           Email: ooipt@pc.jaring.my
Mildred E. Espinosa, Registrar & Secretary to Senate       Email: registrar@amheritageuniv.net
_____________________________________________________________________________________

   “The illiterate of the future are not those who can’t read or write, but those who cannot learn,
                                          unlearn and relearn.”
                                              -Alvin Tofler
Special MBA Policies and Procedures
Attendance Policy
Attendance at all support seminars is compulsory. On occasion, where participants must miss a scheduled
seminar due to illness, personal, family or business emergencies, they may petition for permission to attend the
replacement seminar either in another city or in the next program cycle. Attendance facilitates maximum
interaction among participants and encourages personal and academic development.

Completion of Assignments
As a master degree requirement, completion of course assignments is compulsory. Students are allowed 60
days following completion of the support module to submit both assignments in completed form. All
assignments are carefully evaluated and must satisfy minimum master degree standards for essays, scholarly
papers and reports, and referencing the assigned scholarly literature.

Special Refund Policy
As a special provision within the Asia Pacific Region, MBA tuition fees paid are refundable up to 60 days from
date of application, provided that the student issues a written notification discontinuing the program and
requesting a refund to the EDS Asia-Pacific headquarters in Penang, Malaysia postmarked before the end of
the period allowed.

Student Services: Financial
Questions by participants concerning fees and tuition payments, amounts and policies, should be directed to
EDS Asia-Pacific headquarters in Penang, Malaysia or to the University.        Participants may request the
organization coordinating the support seminars to intervene on their behalf with the University, by providing
such authorization in written format.

Student Services: Academic
Questions by students concerning academic policies, procedures and standards, and regarding course
modules, locations and manner of instruction may be directed either to EDS Asia-Pacific headquarters in
Penang, Malaysia or the University, whichever is appropriate to the student.

Maximum Time Allowance
Special MBA participants are allowed a duration of up to three years from the official date of registration to
complete all required elements of the program. Each course module is 60 days in length, beginning from the
date of completion of the support seminar related to each module. Participants may petition the course
instructor for a 30-day extension for completion of course assignments, when personal, family and employment
situations merit.



DESCRIPTION OF COURSE MODULES
HR 501: HR Scorecard for Effective Strategic HR Management
The objective of the module is to provide HR Professionals with the tool to assess and evaluate the
performance of the HR Department in order to provide the strategic impetus required for viewing HR as a
strategic partner to management.
Brief Module Content:
    -   Overview on what is a standard Balance Scorecard (BSC)
    -   The linkage between BSC and HR Scorecard
    -   The four (4) elements in a HR Scorecard
    -   Identification of the 4 elements to assist in the design of the HR Scorecards for all HR related
        activities
    -   Translating the HR Scorecard into measures
    -   Measuring the effectiveness of Strategic HR management using the HR Scorecard

HR 502: Strategic Recruitment and Selection using Behavioral Event Interview
The objective of this module provides the HR Professionals with the required tools to map, plan and implement
strategic recruitment and selection using the BEI technique.
Brief Module Content:
    -   Overview on the need for a shift from standard recruitment strategies to a more strategic perspective –
        focusing on HR planning that is aligned with the organization’s strategic goals and direction
    -   Recruitment strategies for the 21st century – use of technology
    -   Using interview as a tool for the selection of employees – traditional VS 21st century
    -   Understanding the need for BEI to identify potential hires – types of BEI questions to identify critical
        behaviors and competencies for effective job performance
    -   BEI selection process and the design of appropriate BEI questions for different functions and tasks
HR 503: Performance Management via KRAs and KPIs
The objective of the module is to provide HR Professionals with the knowledge and skills required to design
and implement KRAs (Key Result Areas) and KPIs (Key Performance Indicator) to manage individual
performances in the organization.
Brief Module Content:
    -   Overview on the use of KRAs and KPIs as tools for performance measurement
    -   Understanding KRAs and identification of appropriate KRAs for different categories of tasks and
        positions
    -   Goal setting as part of performance measurement system
    -   Defining KPIs and the linkage between KRAs, Goal setting and KPIs
    -   Developing appropriate KRAs and KPIs for specific jobs or tasks
    -   Measuring performances based on KRAs, goals and KPIs

HR 504: Human Capital Development Assessment and Management
The objective of this module provide the tools required for assessing the effectiveness of human capital
development strategies and to allow the HR Professional to better management the strategic development of
human capital.
Brief Module Content:
    -   Differentiating the tools for human capital development – the use of training, coaching, mentoring,
        and facilitating
    -   Determining the need for the assessment of human capital development
    -   Differences between formative and summative assessments – using both
    -   Summative assessment: Kirkpatrick’s Model VS Others
    -   Step-by-step assessment of human capital development endeavors using Kirkpatrick’s model
    -   Other methods of assessments: DOE

HR 505: Talent Management and Employer Branding
This module equips the HR Professional with the knowledge, skills, and competencies required to re-look
at succession planning and talent management within the organization and to enhance employer branding
to attract the needed talents
Brief Module Content:
    -   Succession planning Vs Talent Management – the differences
    -   The need for Talent Management and retention - implications
    -   Stock-taking the talents – who are they?
    -   Developing talents from within – the strategies
    -   Linking talent management with reward management – the duality requirement
    -   Employer Branding and Talent Management – the linkage

HR 506: Talent Management and Employer Branding
This module equips the HR Professional with the knowledge, skills, and competencies required to re-look
at succession planning and talent management within the organization and to enhance employer branding
to attract the needed talents
Brief Module Content:
    -   Succession planning Vs Talent Management – the differences
    -   The need for Talent Management and retention - implications
    -   Stock-taking the talents – who are they?
    -   Developing talents from within – the strategies
    -   Linking talent management with reward management – the duality requirement
    -   Employer Branding and Talent Management – the linkage

MB 519: Research Methodology and Skills (4 credits)
Through seminar participation and guided independent study, participants shall acquire an understanding of
relevant skills necessary to successfully undertake a meaningful professional research investigation. Topics
emphasize the importance of scholarly background reviews, formulating and articulating the research question,
and relating the research question to available methodologies. Participants will examine the expectations of
high quality business research with focus upon qualitative inductive research methodologies, and qualitative
and quantitative methods of data production and analysis.

MB 534: Organizational Behavior (4 credits)
Participants examine the importance of management and organizational behavior to the overall success of the
business firm. Topics include study of individual behavior and motivation, group behavior, organizational
politics, organizational design and effectiveness, organizational process, leadership, communication and
decision making.
MB 535: Financial Management (4 credits)
Participants are provided a financial management overview including accounting, cash management, ratio
analysis, cost accounting, pricing ratio, planning and budgeting, and investment appraisal. The course module
will also explore international business and financial management issues.

MB 536: Marketing Management (4 credits)
Topics include studies in marketing and the marketing environment including marketing segmentation,
product, distribution and price issues, buyer behavior and market information, marketing communications,
and international marketing issues and strategic market planning. Participants also explore industrial
production marketing and services marketing.

MB 546: Project Management (4 credits)
This module provides a survey of the essentials of project management. Topics explore strategic context of
projects, project planning, controls, information systems, EVMS and termination. Participants also examine
organizational design, organizing for project management, project authority and maturity; interpersonal
dynamics, project leadership, communications and working with project teams; cultural considerations and
continuous improvement, and a study of alternative teams and considerations for the future.

MB 548: Strategic Planning and Implementation (4 credits)
This course examines the strategic management process. Participants receive instruction in effectively
establishing company direction, completing industry analyses, evaluation of company resources and
competitive capabilities, strategic competitive advantages and strategic implementation. Topics also examine
business models and strategies in the Internet era, building resource strengths and organizational capabilities.

MB 550: Logistics and Supply Chain Management (4 credits)
This course covers the major elements of logistics management including gaining competitive advantages
through logistics and supply chain, the customer service dimension of logistics, measuring logistics costs
and performance, benchmarking the supply chain, the challenge and trend towards globalization in the
supply chain, logistics pipeline management and strategic lead-time management, just-in-time and ‘quick
response’ logistics, developing the logistics organization, managing the supply chain as a network and
managing the supply chain of the future.

MB 571: Managing Change (4 credits)
This course assumes a thorough knowledge of management theory to be able to more critically
understand Change Processes and their complications. The contents will covers, the inevitability of
change, strategies for change, why change might be resisted, analysis of the change process, leading
fundamental change, the organization process, and the evaluation of the change process.

It provides the opportunity to develop the ability to critically analyze theoretical and practical approaches
to change management. It will enable students to enhance their own personal effectiveness of managing
and sustaining change in organizations.

MB 584 Creating a Sustainable World Class Organization (4 credits)
This course is specially designed for graduate research students who want to learn the proven principles
and practices for planning, implementing, and operating a lasting enterprise. This course will clarify why
some companies, like Disney, Boeing, Citicorp, Wal-Mart, 3M & Sony, continue to grow beyond 50 years,
whereas the majority of enterprises fail in a short span of time. This course relies heavily upon the
landmark works of James C. Collins, and his books, Built to Last and Good to Great, which reveal the
nature of innovation and the culture and longevity of the world's most successful organizations. This
module covers six unique characteristics of world class companies and shows how organizations can
cultivate them and achieve the same level of lasting performance. Students will learn to refine their
business by identifying its strength and weakness. They will learn to analyze the competitive landscape
to find opportunities and identify aspects that can be improved before making the big leap! They will also
learn from the world-class experts based upon extensive review of research and will develop a clear
vision of where they want their companies to be in ten and twenty-five years.

MBA 585: Management Report on Industrial Visit (2 credits)
Participants are required to prepare a Management Report on what they have learned and how to apply what
they have learned for the benefit of their career and their employer with regards to their cross-culture
experience and business environment in Penang especially the retail enterprise and tourism in Penang

MB 586: Professional Portfolio Project (2 credits)
Participants assess the relevant elements of their background and training and prepare a major renovation of
their professional portfolio and CV under the mentorship of distance learning faculty. Participants will gather
their supporting documentation and present a formal portfolio presentation for review and commentary by
faculty.

				
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