Toms Shoes Case Study Presentation by chefseanmd

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									   Lisa Smith          Sean Doyle

Kaplan University   January 20th, 2011

MT219: Marketing
Is a movement for   TOM stands for making a better
young people          TOMorrow (Armstrong
Has one-for-one      &Kotler, 2010)
model
Gives charity
through business
Volunteers
Interns
Employees
to make the
shoes
Internet           Word of mouth
(Armstrong
&Kotler, 2010)
One for one
sales and giving
Grant proposals
By becoming an
ambassador it
encourages growth
Vans       Online sales only
Converse
Fans (Armstrong           Telling the story
&Kotler, 2010)
Quality and look of the
shoe’s
Affordability
Comparable
100% Guarantee
Motivates people to
helping the needy by
buying
World wide         Life changing experience for
sales and service    poor countries/people
through the
internet business
plan.
Provide a service    Provide jobs
without high
revenue
expectations
(Armstrong &Kotler,
2010)
Encourages
participation
through invitations
to the country
requesting shoes
Return help to Helps avoid diseases
underprivileged
Comfortable
Stylish
Different
Unique
Internet   Giving through receiving

service
Internet
surveys
No         Need to pay it forward

political
agenda
Satisfaction     Up to date style
of the poor
Helping the
poor to try and
attain a
healthier life
Armstrong, G., Kotler, P. (2010). Marketing: An
       introduction, 10th global edition e-book

								
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