Luxury Real Estate Specialists Worldwide Christie’s International Real Estate by ridwanrreyza


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									                M E D I A PA C K

Luxury Real Estate
Specialists Worldwide

Welcome to the relaunched
magazine from Christie’s
International Real Estate.
This is a publication that
invites attention.
C    hristie’s, the world’s leading art house,
     is a name that speaks of extraordinary
art, unparalleled expertise, and international
                                                                                                                                                                                                                                                                           international visibility to buyers and sellers
                                                                                                                                                                                                                                                                           of high-value properties. Your message will
                                                                                                                                                                                                                                                                           be delivered to a select, private, and qualified
glamor. The Christie’s International Real                                                                                                                                                                                                                                  group of readers who are proven purchasers
Estate network, dedicated to the marketing                                                                                                                                                                                                                                 of luxury goods, collectors of fine art, and
and sale of luxury residential real estate                                                                                                                                                                                                                                 investors in multimillion-dollar properties—
worldwide, achieves sales in excess of $125                                                                                                                                                                                                                                the most affluent demographic, who are
billion annually. Indeed, the marketing of fine                                                                                                                                                                                                                            notoriously difficult to reach.
art and high-end properties has proved to be a
natural combination, resulting in a real estate                                                                                                                                                                                                                            Produced four times a year, this industry-
marketing powerhouse driven by the passion                                                                                                                                                                                                                                 leading publication has an annual readership
and success of the Christie’s name and the local                                                                                                                                                                                                                           of approximately one million. Our June 2012
connections and expertise of expert brokers. By                                                                                                                                                                                                                            re-launch sees the magazine swell to 250
cultivating this unique balance of worldwide                                                                                                                                                                                                                               pages, promising personality and flair with
scope with a personal touch, Christie’s                                                                                                                                                                                                                                    engaging, lively articles that draw on the
International Real Estate has become a global                                                                                                                                                                                                                              Christie’s brands’ rich heritage and expertise.
authority on marketing exceptional properties.                                                                                                                                                                                                                             Our new editorial content covers the arts,
                                                                                                                                                                                                                                                                           leisure, international cultural events, and the
Christie’s International Real Estate magazine                                                                                                                                                                                                                              world of ultra-luxury, alongside an unrivalled
delivers exclusive access to the clientele of                                                                                                                                                                                                                              showcase of the world’s most exclusive real
Christie’s and Christie’s International Real                                                                                                                                                                                                                               estate.
Estate, creating an unprecedented level of

                                                                                                                   020               NEWS                                                                                                                                                                                                                                                                 ASIA & OCEANIA                      020
                                                                                                                                     ARTS & CULTURE                                                                                                                                                                                                                                                            AUSTRALIA

                                                                                                                                             the rise of the
                                                                                                                                            m e d i c i co l l e c to r

                                         Disti nctive properti es arou n D th e wor lD                                          Happy to mix a Picasso with a Persian carpet,
                                                                                                                                  a new breed of collector is starting to make
                                                                                                                                ripples across the art world, writes Josh Spero,
                                                                                                                                           editor of Spear’s magazine

                                                                                                                      very so often I shuffle the postcards that are propped       New York, a record for that colour. And Christie’s doubled its
                                                                                                                      up on the desk at which I write, so that I have a new one    2009 sales in Hong Kong, with watches, jewels, wine, ceramics
                                                                                                                      to inspire me. The latest one at the front is Beccafumi’s    and classical, modern and contemporary regional art all racing
                                                                                                              Tanaquil (1519), a blonde, elegant Roman matron in a pale            ahead. Syed Haider Raza’s Saurashtra (1983) was a recent
                                                                                                              green dress with rather oversized feet, a mythological subject       record for Modern Indian art at $3,500,000. The East’s
                                                                                                              from the Sienese Renaissance. Behind her is Picasso’s                unquenchable thirst has perhaps led the most extraordinary
                                                                                                              revolutionary Les Demoiselles d’Avignon (1907). Behind them,         field of growth: Christie’s in Hong Kong sold a six-litre bottle
                                                                                                              a postcard a friend sent me of an etiolated gentleman reading        of 1961 Château Latour this year for £135,000.
                                                                                                              a newspaper by André Derain. Behind him, a melancholy                   One needs to look beyond regional wealth favouring
                                                                                                              Gregory Crewdson photograph of a deserted junction in
                                                                                                              small-town America, then an unprintable Tracey Emin neon
                                                                                                                                                                                   home-grown work (although that certainly occurs) to explain
                                                                                                                                                                                   this global growth: collectors from around the world are also
                                                                                                                                                                                                                                                                                                                                                                                   CONTEMPOR ARY sPACE,
                                                                                                              from her recent Hayward show, and so on, back through                coming to London and New York, the two major auction                                                                                                                                            sTUNNING VIEWs
                                                                                                              David, Lawrence, Mantegna, the Warren Cup, van Doesburg.             centres ahead of Hong Kong, to buy best works in all
                                                                                                              It turns out, without even knowing it, that I’m part of the latest   categories. Roman Abramovich bought a Bacon triptych for                                                                                                                                        mo sm a n , n e w s ou t h wa l e s , aus t r a l i a
                                                                                                              great movement in the art world: the Medici collector, the           $86,300,000 and for $33,600,000 with no evidence of
                                                                                                              voracious snapper-up of the highest-quality works of art and         regionalism.                                                                                                                                                                                    Each of The Hyde’s sub-penthouses sprawls over half of an
                                                                                                              design, regardless of period, medium or nationality.                    As the class of the modern super-wealthy has developed,                                                                                                                                      entire floor of this skyscraper rising above the central business
                                                                                                                  Of course, the Medici collected actual objects, rather than      they have become globe-trotters with no underlying loyalty to                                                                                                                                   district. With both sub-penthouses being northerly orientated,
                                                                                                              postcards, but the spirit is the same. The term, which seems         a country or (by extension) an artistic movement. The fact                                                                                                                                      they have been inspired by the tones of Hyde Park, the
                                                                                                              designed to flatter the collector by associating them with that      that you can be anywhere you like, whenever you like, with                                                                                                                                      shimmering Sydney Harbour, and the ever-changing light from
                                                                                                              fabled dynasty, does not in fact reflect a new phenomenon:           homes in several locations to furnish and decorate, and a                                                                                                                                       dawn to dusk and are truly breathtaking.
                                                                                                              many great collectors throughout history have wanted the             portfolio a little diversified into art, means there are no                                                                                                                                     Offering single-level living, the eastern residence totals 272
                                                                                                              best of everything.                                                  boundaries to your buying for pleasure and investment. If you                                                                                                                                   square meters, or around 2,927 square feet, of both indoor and
                                                                                                              The Caesars would as happily have northern European                  are a true citizen of the world, an opportunity that wealth                                                                                                                                     outdoor living space. The western penthouse spans a total of
                                                                                                              metalwork as Greek sculptures or Eastern silks; their sacred         gives, why should you not be similarly eclectic in your                                                                                                                                         244 square meters, or roughly 2,626 square feet. Backdropped
                                                                                                              and profane successors, the popes and the merchant or                collecting? An absence of nationalism allows this to develop,                                                                                                                                   by an unforgettable city skyline panorama, the formal rooms
                                                                                                              banker families who included the Medici, the same. But it has        as it did in the continent-wide Roman Empire and the                                                                                                                                            are embellished with fireplaces, stone flooring, and an outward
                                                                                                              recently taken on a new resonance as modern wealth – both            city-states of the Renaissance. Our more recent nationalistic                                                                                                                                   flow to an entertaining balcony. The kitchens feature stone
                                                                                                              the new billions from Asia and Russia and the millions earned                                                                                                                                                                                                        countertops, Miele appliances, wall ovens, and cappucino
                                                                                                              by those in the financial services industry – has started to                                                                            From LeFt: a                                                                                                                 machines. Each of the three bedrooms is coupled with a
                                                                                                              make itself felt in the art market, and collectors,                                                                                     large Nymphéas                                                                                                               lavishly appointed en suite bath with in-floor radiant heat.
                                                                                                              unrestrained by an overbearing art education                                                                                            by monet; a
                                                                                                              or the pressure to buy deeply rather than widely, have bought,                                                                          $15,700,000 blue                                                                                                             ˘ Nearly 10 acres including gardens and fern pond
                                                                                                              magpie-like, the best in each field. The key is eclecticism.                                                                            diamond ring; Syed                                                                                                           ˘ Handcrafted stone staircase conest et et reprovit, intur
                                                                                                                  Evidence for this phenomenon comes from the acceleration                                                                            Haider raza’s                                                                                                                ˘ Carriage house, boathouse and garage complex with

   CLASSICAL SPLENDOUR                         10 OF THE BEST        THE MOST            DESIGNED FOR LIFE:   of prices at the top of all fields, rather than just Impression &                                                                       Saurashtra;                                                                                                                  ˘ Three-bedroom guest cottage uptur si verum haria sequi autes

   AND MODERN LUXURY                           PROPERTIES FOR        SPECTACULAR         A RARE 1,000 YEAR    Modern and Contemporary, the traditional record-breakers                                                                                                                                                                                                             ˘ Maio veni ad hari quia volorehende pa pedist quamus.
                                               ENTERTAINING          PENTHOUSES IN       OLD CASTLE IN        (although $106,000,000 for Picasso’s Nude, Green Leaves and
   Italy’s unique palatial properties          p.15
                                                                     THE WORLD           SCOTLAND             Bust (1932) kept that end up). At Christie’s in 2010, a Kirman
                                                                                                              ‘vase’ carpet from seventeenth-century Persia was sold for                                                                                                                              oFFer eD at          i n Qui r i es                                                                                       on t h e w eB
   p.24                                                              p.42                p.36                 $9,600,000, the highest price ever paid for a work of Islamic                                                                                                                           $29,000,000          Ken Jacobs +61 2 9328 1422         KEN JACOBS Level One, 31-33 Knox Street,     Search for:
                                                                                                              art at auction. A blue diamond ring went for $15,700,000 in                                                                                                                                                  Darren Curtis +61 406 761 840   Double Bay, New South Wales 2028,            CGE20607
 Christie's International Real Estate®                                                                                                                                                                                                                                                                                                                                   
 Issue 88 – September 2011 – $5.99
                                                                                                              14                                                                                                                                                                                                                                                          3

Average value of featured
properties in magazine:                    Average reader age:

$9,650,000                                 40-55 years*

• Ultra-high-net-worth and high-net-worth
• Enjoy a high quality of life
• Experienced global travellers
• Owners of multiple properties
• Married/cohabiting/supporting families
Chairman]President]Non-Executive Director]Board Member
Managing Director]Head of Department]Senior Vice President*
* Source: Christie's Database Center

F R E Q U E N C Y & C I R C U L AT I O N

Published quarterly, with issues in        C I R C U L AT I O N

March                                      80,000 copies

Christie’s Clients – 14,000 copies                    • Canada (British Columbia, Ontario and Quebec)
                                                      • Central America (Costa Rica and Mexico)
The magazine will be mailed to select Christie’s      • Islands (Anguilla, Antigua and Barbuda,
clients and will be available at more than 450          Bahamas, Barbados, Bermuda, Cayman
sales held by Christie’s each year. The auction         Islands, Dominican Republic, Puerto Rico, Saint
house commands a worldwide presence with                Barthelemy, Saint Maarten, Turks and Caicos
10 salerooms and 53 offices in 32 countries,            Islands and US Virgin Islands)
including in the cities of London, New York, Paris,   • Europe (Austria, France, Germany, Greece,
Dubai, and Hong Kong.                                   Ireland, Italy, Spain, Sweden and Switzerland)
                                                      • Oceania (Australia, Fiji and New Zealand)
Affiliate Network – 33,500 copies                     • South Africa (Cape Town)
                                                      • South America (Argentina, Brazil and Uruguay)
The magazine is distributed by the Christie’s         • Central and Western, USA (Arizona, California,
International Real Estate network of Affiliates,        Colorado, District of Columbia, Hawaii, Idaho,
which consists of more than 900 real estate             Texas, Utah and Wyoming)
offices in over 40 countries in North America,        • Northeastern, USA (Connecticut, Maine,
South America, Europe, Africa, Asia, and                Maryland, Massachusetts, Michigan, New
Australasia:                                            Hampshire, New Jersey, New York, Ohio,
                                                        Pennsylvania, Rhode Island, Virginia, West
                                                        Virginia and Vermont)
                                                      • Southeastern, USA (Florida, Georgia, North
                                                        Carolina and South Carolina)

Airport Lounges and Hotels – 12,500 copies           Newsstands & Bookstores: 20,000 copies

The magazine will also be distributed at Private     The magazine is found on shelves in the Property
Jet Lounges, Business and First Class Lounges        section of an extensive worldwide network of
and Five Star Hotels in the following global hubs:   leading retail outlets and newsstands, including
                                                     the leading high-end book and magazine
• London, UK: Five Star Hotels, Spas, Private        retailers in the following geographical locations:
  Clubs, Gyms, and Medical Centers, Restaurants
• London, UK: First Class Airport Lounges            • Canada (Alberta, British Columbia, Ontario and
• Paris, France: First Class Airport Lounges and       Quebec)
  Five Star Hotels                                   • Central America (Mexico)
• Amsterdam, Holland: First Class Airport            • Europe (Austria, Belgium, France, Germany,
  Lounges and Five Star Hotels                         Greece, Holland, Ireland, Italy, Monaco,
• Geneva and Zurich, Switzerland: First Class          Portugal, Russia, Spain, Sweden, Switzerland
  Airport Lounges and Five Star Hotels                 and UK)
• Rome and Milan, Italy: First Class Airport         • Middle East (Bahrain, Qatar, Saudi Arabia and
  Lounges and Five Star Hotels                         UAE)
• Dubai and Abu Dhabi: First Class Airport           • Australia
  Lounges, Five Star Hotels, Spas and Private        • South Africa (Cape Town and Johannesburg)
  Clubs                                              • South America (Brazil)
• Hong and Beijing: Five Star Hotels                 • Central and Western, USA (Arkansas, Alaska,
• NYC, USA: First Class Airport Lounges and Five       Arizona, California, Colorado, District of
  Star Hotels                                          Columbia, Hawaii, Idaho, Illinois, Kansas,
• Miami, LA, Chicago, Dallas and Washington:           North Dakota, Nebraska, Nevada, Texas, Utah,
  Five Star Hotels                                     Washington and Wyoming)
                                                     • Northeastern, USA (Connecticut, Maine,
                                                       Maryland, Massachusetts, Michigan, New
                                                       Hampshire, New Jersey, New York, Ohio,
                                                       Pennsylvania, Rhode Island, Virginia, West
                                                       Virginia and Vermont)
                                                     • Southeastern, USA (Florida, Georgia, North
                                                       Carolina and South Carolina)


Full page                                                                                  US$ 12,000
Back cover / Front inside cover                                                            US$ 13,000
Double-page spread                                                                         US$ 24,000
First double-page spread                                                                   US$ 25,000
Please contact us for discounts on block bookings and bespoke advertising solutions

ISSUE            PUBLISHED ON                    BOOKING DEADLINES                         COPY DEADLINES

2                1st June 2012                   13th April                                1st May

3                1st September 2012              13th July                                 1st August

4                1st December 2012               15th October                              1st November


                                                                F U L L PA G E ( H x W )
                                                                Trim                       280 x 220mm
                                                                Bleed                      286 x 226mm
                                                                Type area                  260 x 190mm
                                                                D O U B L E PA G E S P R E A D ( H x W )
                                                                Trim                       280 x 440mm
                                                                Bleed                      286 x 446mm
                                                                Type area                  260 x 420mm*
                                                                                           *Allow 40mm at fold

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