Pricing Strategies - Download Now PowerPoint by hcj

VIEWS: 7 PAGES: 12

									Pricing Strategies
                          MUHAMMADIYAH
                          UNIVERSITY OF YOGYAKARTA



Pricing Strategies
   Promotion        Products



               Target
               Market


    Place               Price
                            MUHAMMADIYAH
                            UNIVERSITY OF YOGYAKARTA


   Cara untuk Membedakan Harga anda
• Harga: dari sangat tinggi sampai
         sangat rendah

Consumers are Looking
       for Value

        “NILAI” untuk konsumen
 = Kualitas + Layanan + Informasi + Harga
                             MUHAMMADIYAH
                             UNIVERSITY OF YOGYAKARTA


      Pertanyaan tentang Harga
• Berapa pesaing anda memberikan harga?
• Berapa pelanggan mampu membeli ?
• Apakan produk atau jasa anda mempunyai
  additional value/image untuk meningkatkan
  harga?
• Berapa biaya untuk menghasilkan produk anda?
  -- Pricing for profit
                                    MUHAMMADIYAH
                                    UNIVERSITY OF YOGYAKARTA


               Biaya anda ??
                                                  Harga
                                               (Pendapatan)
               Contribution
                               Biaya variabel

  Break-even                   (item biaya yang berhubungan
                                 langsung dg produksi: benih,
               Biaya tetap       pupuk, naker, pengemasan,dll )

                (item biaya yg tidak
                bervariasi menurut produksi:
Keuntungan      pajak, sewa, gaji dan modal)
                                        MUHAMMADIYAH
                                        UNIVERSITY OF YOGYAKARTA


                 Rumus Keuntungan

                      Fixed Costs ($)   +   Variable Costs ($)
Unit Costs ($)   =
                            Units Produced (lbs, dozens, bag)

                     (Jangan lupa memperhitungkan penyusutan)



VOLUME (PRICE-COST)
                                    =         PROFIT
                          MUHAMMADIYAH
                          UNIVERSITY OF YOGYAKARTA

Beberapa Strategi Harga
 Price-Lining
    - Feature products
    at limited prices
 Single-pricing
    - Charge same
    price for all items
 Everyday low price
 (Loos Leader price)
    - a value image
                        MUHAMMADIYAH
                        UNIVERSITY OF YOGYAKARTA


 Odd-ending pricing
   • $.99, $.49 endings
   • How about $.50 ending?




 Not for
Farmer’s
 Market
                            MUHAMMADIYAH
                            UNIVERSITY OF YOGYAKARTA

Volume pricing
   - 1 for $2.50; 2 for $4.99 (or $5.00)
   - No real discount
                         MUHAMMADIYAH
                         UNIVERSITY OF YOGYAKARTA

Quantity discount pricing
  - One for $2.00 and three for $5.00
  - Encourage people to buy more
                         MUHAMMADIYAH
                         UNIVERSITY OF YOGYAKARTA

Cumulative pricing
  - Base on the total volume purchased over
      a period of time
  - Incentive for return purchases
                      MUHAMMADIYAH
                      UNIVERSITY OF YOGYAKARTA


Trade discount/Promotional
  allowances
   - Reduction in price for marketing
      function buyers will perform

Cash discount
  - Encourage buyers to pay their
     bills early/on-time

Seasonal discount

								
To top